Ummm, No! That's Not How It Works stemmed from the multiple pitches and inquiries we, Dr. Cheryl Robinson & Tara Ackaway, receive on a daily basis on how to pitch to top tier media publications or television shows. We created this show to serve as a resource for navigating the media landscape. Whether you're an individual looking to connect with writers or a brand trying to figure out how to position yourself to a media platform, Ummm, No! takes you through the proper and professional strategy of connecting and being featured.
Let's go from Ummm, No! to Hell, Yes!
We’ve all been there: “why did I say that?” It’s ok. We’re all human. However, when you‘re speaking with a top tier media publication, it’s important to be composed. Media training is helpful because it’s NEVER OK to rewrite an entire article and ask the writer to take down the original article and replace it with the rewritten one. Also, it’s industry standard for quotes to remain as is. That’s why media training is so important.
On Episode 6, we explore what’s been going on lately in the media landscape with people still working from home and how you can pivot in the media landscape. Always be open to pivoting! Things may not go as planned and you’ll need a backup in order to get featured in top tier media publications.
The chic publicist & sassy writer chat with Jessica Licciardello, creative director for Bella Magazine, about what makes an article aesthetically pleasing from the editoral side of media. We discuss pictures for articles and how publicists can assist in making sure that their clients story is also revealed through photos placed in the article.
It’s so important in the media landscape to know your role. Whether you’re a publicist, writer or client, there are certain expectations that need to be met and managed. The writer gets the story out there, the publicist provides as much information as possible and the client is supposed to share an enticing story.
There are bullet proof ways to connect with writers from top tier publications and there are ways which guarantee that the writer will never answer your email or want to write about your clients. We share how to positively build relationships with writers.
The Sassy Writer & Chic Publicist emphasize that burning a bridge in media will set you back in the long run. We share stories of how publicists and clients have burned a bridge, and how hard it will be for them to mend the relationship. Relationships are your most valuable asset. Knowing when to ask for a favor is critical. If you've reached out to a writer, DO NOT follow-up in less 48 hours, especially under 24 hours. Let's go from Ummm, No! to Hell, Yeah!
Have you ever been disappointed after securing an interview at a top tier media publication? Maybe you were looking forward to interviewing someone or maybe you were looking forward to your client being featured on a national talk show to only having your expectations knocked down a notch. In Episode 2, Dr. Cheryl Robinson and Tara Ackaway help you manage expectations, what NOT to do and HOW TO manage certain situations.
The theory is that any press is good press. There is some truth to that; however, first, you have to get the attention of an editor, writer or producer. There's an art to pitching. With hundreds of thousands of pitches going out every day, not all are up to par. 9 out of 10 pitches will wind up in the trash folder. If the subject line doesn't POP, it doesn't matter the content of the pitch because the email will never get opened.
Dr. Cheryl Robinson, the #sassywriter, and Tara Ackaway, the #chicpublicist, share tips & tricks on how to properly pitch to media outlets. There's a right way and there's a wrong way. Learn to avoid top mistakes revealed in Episode 1 so that you get a Hell, Yes! instead of an Ummm, No!
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