Skip to main content
Package Design Unboxd - with Evelio Mattos

Package Design Unboxd - with Evelio Mattos

By The Packaging Design Podcast
The Packaging podcast that unboxes everything you need to know about packaging from the people in packaging.
Design, engineering, materials, manufacturing, and how to save the planet with sustainable packaging.

Gain insight into the packaging industry from global experts in topics that range from concept development of packaging to material selection and recycling. Learn the trade tricks from experts that live and breathe packaging every day and level-up your own packaging game.

The Package Design Unboxd podcast is hosted by Evelio Mattos, Creative Director of Packaging Design
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Spotify Logo

Spotify

Currently playing episode

Is Plastic Packaging As Bad As You've Heard? | Ep 44

Package Design Unboxd - with Evelio Mattos

1x
Waste 360 Waste Expo Sustainable Packaging from Vegas | Ep 93
What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss every business built around recycling. With Jonathan Quinn of Pregis, Cory Connors of Sustainable Packaging Podcast, Adam Peek of People of Packaging Podcast, Mikey Pasciuto founder of Scrapp, and myself Evelio Mattos. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. ---
18:37
May 13, 2022
Designing Sustainable Packaging Part 4 of 4 | Ep 92
Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening. Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging. ** Want to appear on the show and hit our 5k + audience? Just go to the website and let me know: packagedesignunboxd.com Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's why you have to listen: 1) Because it's awesome! If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
18:02
May 05, 2022
Designing Sustainable Packaging Part 3 of 4: Reusable Packaging | Ep 91
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's why you have to listen: 1) How does a brand or designer even begin to work with Terracycle? 2) How do you create truly reusable packaging? If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
12:10
April 28, 2022
Designing Sustainable Packaging Pt 2 of 4: Carbon Neutrality | Ep 90
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable, and why this matters. 2) Learn how brands view Sustainability today 3) Different types of recycling processes  If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.  --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
19:17
April 21, 2022
Designing Sustainable Packaging with Terracycle Pt 1 of 4 | Ep 89
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable, and why this matters. 2) Learn how brands view Sustainability today 3) Different types of recycling processes  If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.  --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Michael on LinkedIn Connect with Evelio on LinkedIn Learn more about Terracycle here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
14:58
April 12, 2022
Packaging Design En Español con Hernan Braberman | Ep 88
En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad. Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros. Antes de comenzar, hazme un favor y suscríbete al podcast ahora mismo y asegúrate de dejar una reseña en español para saber que estás escuchando. Comuníquese con nosotros si desea escuchar a más diseñadores en español en el podcast. --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Hernan on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join me as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
41:01
April 04, 2022
Designing Emotion Into Your Packaging | Ep 87
Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business. You’ll also why including more content into your Pentawards submission is key to putting you in the running for an award. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.  --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Jennie on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join Jennie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
38:31
March 23, 2022
ButterflyCannon's Innovation & Sustainability Manager | Ep 86 Part 2
How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career.  Listen and learn how to inject your design process with innovation and sustainability, what questions to ask, and where to start. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. Now let’s get to Jenny (Cairns) Greenwood on Package Design Unboxd. Pick up a death metal PDU hoodie 🤘🏽 Connect with Jenny on LinkedIn Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards and join Jenny and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Or learn how Specright can manage your packaging
28:18
March 16, 2022
Simplifying Sustainable Packaging with ButterflyCannon | EP 85 Part 1
Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to release just one long podcast. In part 1, Jenny and I discuss ButterflyCannon’s Climatic Table document, which is a checklist for 28 sustainable design elements. Essentially a menu of sustainability priorities each brand should work through. Making sustainability a little easier to digest. Jenny and I talk through the different sections comparing and contrasting a few types of brands and how they would use the table. Not only do we tackle sustainability, but we also discuss how to include sustainability and innovation in your packaging design thinking. Get the Climatic Table from Butterfly Cannon Here Connect with Jenny Cairns on LinkedIn Connect with Evelio Mattos on LinkedIn Get your packaging Specs in Order with Specright Order packaging direct from the Factory with IDP Direct
43:37
March 14, 2022
FMCG Packaging Design with NH1 Design | Ep 84
Evelio (@eveliomattos) and Neha Tulsian (@NehaTulsian) discuss designing packaging for FMCG in India at NH1 Design, and how balancing culture and society can impact packaging design decisions. Here are three massive things you’ll take away from this episode: 1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when she realized it wasn’t an industry she wanted to be known for. This led her to take a chance with a new client and the rest is history, at least history in the making. 2) The impact cultural society has on design decisions. 3) Taking the time to network and How to find your next agency client. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --- Support the best damn packaging podcast and our partners: Order your packaging factory direct with IDPDirect.com Visit the Pentawards Pick up a death metal PDU hoodie 🤘🏽
29:51
March 09, 2022
How To Design Start-up Packaging in 10 Days | Ep 83
Evelio Mattos (@eveliomattos) sits down with Jamie Ellul (@jamie ellul) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards (@pentawards) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday. *Wanna enter Pentawards an join Jamie and I as Pentawards Winner? Sign up here @ Pentawards --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design Alex Center, Head of sustainability at Interact Brands, Materials and sustainability at Nirvana CPH Katie Kubrak, and more. --- Support our partners: Order your packaging factory direct with IDPDirect.com Visit the Pentawards Pick up a death metal PDU hoodie
48:07
March 04, 2022
Codifying the Package Design Process | Ep 82
How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs. By codifying data Intertype studio establishes a solid foundation destined to lead them to victory and their clients to financial success.  Learn how Asa's process works and what you can do to implement some of his learnings into your process today. Submit your work to Pentawards Connect with Intertype Studio Connect with Asa Cook Contact Evelio Mattos Buy Packaging Factory Direct from IDP Direct
38:12
February 25, 2022
Pentawards Packaging Design Competition 2022 | Ep 81
Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map.  If you want to win a prize, there are lots of packaging competitions out there, but if you want to build community Pentawards is the one to enter.  Adam shares how each entry is discussed and issued a feedback score that provides every entrant insight into how their design is being critiqued. This feedback score is a great way to improve your design, view design in a new way, and improve in areas you may not have considered.  Join us for the first episode in our Pentawards series, moving forward we will be speaking with Pentawards winners, judges, and designers. Enter your packaging at Pentawards today Connect with the Pentawards team on LinkedIn Follow Evelio on LinkedIn
58:03
February 16, 2022
How to Write a Packaging Design Proposal | Ep 80
Have you ever tried to write a Package Design Proposal and didn't know where to start?  We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging design client. Evelio shares how to consider timelines, budgets, quantities, and create a visual language for your client to communicate with you regarding their design desires. Packaging design requires many considerations and the tighter the parameters you set up for your packaging design project, the better your design will be. Listen and drop us a line with any thoughts, questions, or anything you'd like to learn more about. Follow Evelio on LinkedIn Pick up a PDU death Metal hoodie
11:45
February 14, 2022
Packaging Design & NFT Integration | Ep 79
I just bought an NFT solely for the packaging design. Insane? Probably. I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same.  I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable.  So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it. Listen and follow with any questions on my LinkedIn: Evelio Mattos on LinkedIn Learn about the project on BlockBar Subscribe
06:41
February 07, 2022
Biggest Packaging Design Mistakes Everyone Makes | Ep 78
Learn how to avoid the packaging design mistakes every brand makes. What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to devalue your consumer experience and your brand's equity. We'll tackle everything from Timing, size, and unboxing what the issues are, how they happen and how to avoid making the same mistakes every brand is bound to make. This is part one in a series of packaging mistakes and how to avoid them conversations that will help you save time, money, and most importantly deliver a memorable unboxing experience to your consumer. As I've always said, packaging was UX before UX was UX.If you're not designing for user experience you're wasting your time. Follow Evelio on LinkedIn Support our sponsors: Specright - keep your packaging specifications in one place IDP Direct - Buy your packaging direct from the factory that makes it
31:22
February 03, 2022
Find Your Flow in Packaging Design with Gene Portnoy | Ep 77
Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio.  In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone. 3 things you’ll get from this episode: 1) How sharing the work you design for fun can create unexpected new opportunities. Pick up new clients, and even sell those designs. Gene tells the story of how he sold an entire brand and packaging design he did for fun to a brand and how that’s grown into more opportunities to do the same again. 2) how to be the designer you want to be. There’s many types of designers, many styles, and just as many niches. You don’t have to fit into anyone of them. You can choose to work on your own terms and build the portfolio you want to represent you. 3) Allow yourself to get lost in the work. Take that extra time to explore and play, you never know what gold you’ll find when you push the design further and beyond your own comfort zones. Links from the show: Gene Portnoy on LinkedIn Work and Company Evelio Mattos on LinkedIn Package Design Unboxd on LinkedIn IDP Direct - Factory Direct Packaging Diecut Templates - Packaging Dielines Specright - Packaging Specifications Management Support the Show: Pick up some PDU gear
53:33
January 20, 2022
Toy and Game Board Packaging with Matt Nuccio | Ep 76
Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the shelf every year due to bad packaging, learn how this team have stood the test of time to be industry leaders in packaging and game development. Here's three nuggets you're going to walk away with: 1) The importance of design for manufacture 2) Size and the sustainable package 3) How color competes for attention on shelf We'll hit this and a bunch more with Matt Nuccio of Design Edge. Do me a favor and subscribe and rate the podcast where ever you listen to podcasts. Links: Matt's Company: Design Edge Matt's Linkedin: Follow Here Evelio on LinkedIn: Follow Him Here Buy a Sustainabull Unboxing Club and support the pod here Intl. Direct Packaging Specright
34:49
January 15, 2022
The Future of Packaging Design Education | Ep 75
Whether you're just starting out using Adobe Dimensions or a seasoned packaging designer with Quark Express in your rearview, this episode dives into the future of packaging design education with Aaron Brashear. You're walking away with a ton of stuff including: How to further your career before it even starts. How packaging design programs at FIT NY & Parsons differ New curriculum to prepare students for the future of packaging Innovations, ideation process in education, and embracing failure early Major changes to packaging, trends for 2022 - 2025 Show links: Aaron Brashear on LinkedIn AaronBrashearDesign.com FIT NYC Parsons New School Loftware Project Management Adobe X-Rite Esko Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse Intl. Direct Packaging Specright
57:49
January 05, 2022
Lithuania | Ep 74
There are so many myths out there in terms of what is recyclable, what's not recyclable, what kind of material you should use, what material you shouldn’t use, where you should use them, and how to use them. Today, we’re sharing with you a presentation that Evelio gave at the Lithuanian Baltic NAPA Design Conference that focuses on the myths around the sustainability and recycling of packaging. Tuning in you’ll discover a list of things that you can do when you're designing sustainable packaging to ensure that it is, in fact, sustainable. You’ll hear the story about the launch of a new product for a luxury brand and what Evelio learned from their refusal to use packaging that was as recyclable as it claimed to be. Evelio then breaks down a list of myths and commonly held misperceptions about sustainable packaging as well as practical steps to take in the future. To find out where you can get the right information, what questions you should ask of whom, and what actionable steps you can take to create truly sustainable packaging, tune in today! Key Points From This Episode: An introduction to our host Evelio Mattos and his career in package design. A quote from Tom Szaky on what defines sustainable packaging. The story about the launch of a new luxury product and what Evelio learned from the brand’s refusal to use recyclable packaging. How not asking the right questions of the right people results in inaccurate myths. Why it’s so important to call the separating companies and find out what they can separate. The first myth Evelio debunks: Packaging is a keepsake. Myth two: Recycling is circular. Myth three: Plastic is good. Myth four: Plastic is bad. Myth five: Reusable packaging is the answer. Myth six: Size doesn’t matter. The main takeaway from this talk: Don’t trust the data that you’re given by suppliers. Who you can trust: The recycling center in your region. Evelio’s answer to the question ‘“What is the most sustainable packaging?” How to go about sourcing the most sustainable material for packaging. How moving products independently creates waste. Evelio’s thoughts on compostable packaging, bioplastic, and biodegradable plastic. Links Mentioned in Today’s Episode: Evelio Mattos on LinkedIn Evelio Mattos on Twitter NAPA Baltic Tom Szaky TerraCycle Loop Intl. Direct Packaging Specright Package Design Unboxd
26:41
December 17, 2021
Sustainable Packaging 2021 | Ep 73
We are taking this opportunity to do something a little different today! This episode's focus is on sustainable packaging and we recap some of the amazing ideas and advice we have received since starting this podcast. We feature snippets and segments from our conversations with Katie Kubrak, Tom Szaky, and Beau Peck, all episodes that are worth going back to listen to in their entirety if you have not already! Our three featured guests are all experts in the world of sustainable practices and packaging, and the thoughts they share are easy to apply and understand. This means that by simply listening to this episode you can level up your design process today! We touch on the difference between sustainability and recycling, getting to grips with different recycling systems according to specific locations, and how this information can impact and inform your design goals. Ultimately the aim is to make the most of your efforts; there is no use in designing a product to be sustainable in some way that does not fit with the systems it enters into! So to hear some inspiring ideas, and a few reflections about them along the way, join us on the show. Key Points From This Episode: Tom Szaky's thoughts on reframing sustainable design and his definition of sustainability. The idea of eliminating packaging; a new parameter for our design work! The right kind of materials and palette for a sustainable creative process. Katie Kubrak's breakdown of the best ways to approach reuse. Rethinking how to make better use of products and boxes. Consumer education and tailoring your sustainability to local infrastructure. Questions to ask facilities about what materials they actually deal with. Beau Peck on the benefits of clean stream recycling systems. What designers should be considering in light of closed-lid systems. Recapping today's actionable tips and main lessons! Links Mentioned in Today’s Episode: IDP Specright Die Cut Templates Epiosde 5 with Tom Szaky Tom Szaky on LinkedIn Tom Szaky on Twitter TerraCycle Loop Episode 13 with Katie Kubrak Katie Kubrak on LinkedIn Abel & Cole Episode 3 with Beau Peck Interwest Paper Package Design Unboxd Evelio Mattos on LinkedIn
25:02
December 09, 2021
Go Green Save Green | Ep 72
Long-form and ‘doom and gloom’ content on sustainability arguably lack efficacy because readers either lose focus or end up feeling completely disempowered. Today’s guest is Ariel Maldonado and she is switching things up by using the format of memes on her Instagram page, @gogreensavegreen. You might be wondering why we are talking about memes today but, to practice sustainable packaging, you need to be well-informed. This is where Ariel fits in, so make sure to follow her! We chat with our guest about how she got obsessed with the environment and began to search for a way that she could join the sustainability movement. She talks about why she chose to start an Instagram account and how the type of content she posted evolved over time. We hear why memes are so effective due to the fact that they are to the point, humorous, and don’t make people feel like they are being attacked. We speak about various themes in the sustainability conversation, such as informed consumption, alternatives to plastic, and mono cropping, and Ariel shares her ideas based on the research she has done for her account. Our conversation also covers Ariel’s thoughts on where she wants to go next, and she shares her hope to not just educate her audience, but to help drive action. Great ideas and projects are so much more powerful when they reach large audiences, so tune in to hear how Ariel is working to achieve this goal today! Key Points From This Episode: How Ariel became interested in sustainability and began to share her research on Instagram. The evolution of Ariel’s Instagram page and why she decided to use memes as a medium. Why Ariel does not see herself as an ‘influencer’, even though she has a large audience. Ariel’s thoughts on pursuing volunteer coordinating and where she might go next. The stress of creating long-form content and why Ariel finds memes to be so effective. Her experience with sponsorships and why she doesn’t want her page to be focused on making money. Why Ariel prefers reusable water bottles and her thoughts on how damaging plastic is. How the research and activism Ariel does has influenced the way she shops. The confusion involved in shopping sustainably and how Ariel can use her voice to help. Ariel’s wish to go beyond educating and help people to take action. The scam of carbon offset projects and how mono-cropped trees often kill ecosystems. Where to go online to find out more about Ariel and Go Green Save Green. Links Mentioned in Today’s Episode: Ariel Maldonado on LinkedIn Ariel Maldonado on Twitter Ariel Maldonado Email Go Green Save Green on Instagram Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Intl. Direct Packaging Specright
36:59
December 02, 2021
The New Frontier for Molded Fiber | Ep 71
We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is environmentally friendly to top it all off! Colourform is at the forefront of design and innovation with molded fiber and today we get to speak to two key members of its team, Richard Dancy and Chris Schofield! Richard and Chris take us through the process behind the complex designs they have made using this material while giving listeners an insight into what is truly possible with Colourform. We learn about the value proposition of Colourform’s molded fiber from a branding perspective and hear examples of how their product has helped to elevate the story behind the many clients they have worked with. Our conversation also covers the sustainability aspect of Colourform. We talk about how they are helping their clients push the boundaries of easy-to-use recycled packaging as well as find their place in the circular economy. So, tune in today to give your molded fiber preconceptions an extreme makeover! Key Points From This Episode: Introducing Chris and Richard and their roles within Colourform. The Colourform offering: a thermo-formed molded fiber product (an alternative to plastic). What sets Colourform apart from other packaging and even molded-fiber competitors. A Maison Ruinart champagne bottle wrap made by Colourform and the process behind it. The process of realizing ideas and how Colourform shows clients what is possible. How Colourform helps to elevate brands by telling their story using molded fiber. What molded-fiber is and the molding process the Colourform products go through. The cost of making the tools and molds and the typical order size Colourform gets. How Colourform is evolving to take on ever more complex and beautiful projects. The different legs of James Cropper and how Colourform interacts with them. Water costs involved in creating the product and Colourform’s environmental standards. The possibilities for forms, strengths, and printing: how Colourform demonstrates these. How the Colourform team joins separate pieces of molded fiber and combines colors. The way Colourform can include materials from the packaged product into the packaging. Links Mentioned in Today’s Episode: Richard Dancy on LinkedIn Chris Schofield on LinkedIn Colourform James Cropper Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse Intl. Direct Packaging Specright
47:20
November 18, 2021
Understanding Design Means Understanding Manufacturing | Ep 70
When you focus on manufacturing, you learn about the materials and processes behind a product, and this knowledge only makes you a better designer at the end of the day. Brandi Parker, Head of Sustainability at Pearlfisher, joins us to talk about how her experience on the manufacturing side has influenced the way she thinks about sustainable design. Brandi’s role at Pearlfisher has taught her about the deep connection between sustainability and design and we start our chat by hearing more about what this means to her. From there, we talk about certifications such as Dolphin-Safe and FSC, unpacking ideas around corruption, consumer awareness, and brand superficiality. Our conversation moves into some of the most exciting trends Brandi is seeing in sustainable design right now, where she highlights fungus and the amazing ways it is being put to use as a material. Toward the end of our exchange, we explore what true design is really about. Brandi drills down on the importance of reading the most current literature, getting involved in real projects and, of course, getting more clued up about manufacturing! We wrap up on the role of problem-solving in great design, and Brandi shares a few golden nuggets that you definitely do not want to miss! Key Points From This Episode: Sustainability through design and what Brandi’s role at Pearlfisher entails. How broad the topic of sustainability is and what it means to be an expert in it. The corruption in the Dolphin-Safe Certification and whether FSC is worth it. A lack in consumer understanding of FSC; whether they should care about it or not. Why fungus as a material is interesting from a sustainability point of view. Learning about sustainable design through books, projects, people, and manufacturing. Three questions designers should ask about the ‘what’, the ‘why’, and the price before using a material. Lessons Brandi learned during her time in a competitive problem-solving team in high school. The value of challenging a problem by turning it on its head to find effective solutions. Links Mentioned in Today’s Episode: Brandi Parker on LinkedIn Pearlfisher Cradle to Cradle Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse Intl. Direct Packaging People of Packaging Podcast Sustainable Packaging Podcast
39:30
November 11, 2021
The Value of Knowing Your Value | Ep 69
This is the story of how your host, Evelio Mattos, won a packaging design and product launch pitch against VaynerMedia and also lost $900,000 in the process. The lesson in today’s episode is about knowing your value and understanding what you bring to the table when it comes to pricing, packaging design, and opportunities. As with any proposal, Evelio believes that presenting with confidence and clarity is key. It’s about delivering your pitch, focusing on its value to the consumer, their brand, and the longevity of the project but, most importantly, when you’re done, your audience should understand exactly what they are getting (as well as what they are not). Tuning in, you’ll learn the importance of engaging with your customers’ needs, determining what success will look like, and charging clients for the full value of what you will deliver, even if you’re just starting out. To find out more about how Evelio went up against the legendary Gary Vaynerchuk and won (but also lost), make sure not to miss today’s episode! Key Points From This Episode: The story of the internal packaging design agency Evelio built for a Fortune 500 company. Find out how making pancakes helped Evelio build trust and relationships. The opportunities that come from engaging with customers and learning their needs. Evelio’s big picture approach to design and the confidence that comes with experience. The chance Evelio had to launch a new soft drink company with a celebrity founder. Hear about the ‘humbling period’ that comes with working with a celebrity. Determining what the success of a project will look like and what value it offers the brand. Learn about some of the other celebrity projects Evelio has worked on. Why it’s important to set a limit on how many comps you include in your proposals. Evelio on why he believes presenting with confidence and clarity is key. Weighing up losing a client versus underselling yourself by lowering your prices. Finding the best value for your brand as a self-funded startup. Evelio’s advice for listeners: charge clients for the full value of what you will deliver. Links Mentioned in Today’s Episode: VaynerMedia Package Design Unboxd Evelio Mattos on LinkedIn Evelio Mattos on Twitter Package Design Unboxd Q&A on Clubhouse Intl. Direct Packaging People of Packaging Podcast Sustainable Packaging Podcast
18:55
October 27, 2021
Packaging’s Zero Waste Future with Guillermo Dufranc | Ep 68
Today, we’re discussing the realities of waste management in Argentina and the lengths that people go to in order to be just a little bit more sustainable with Guillermo Dufranc, author, YouTuber, and consistent LinkedIn poster of great sustainability content. When he isn’t busy being a zero-waste influencer, Guillermo manages a creative team at tridimage, an award-winning packaging design agency headquartered in Buenos Aires. In this episode, you’ll learn how global cities like Buenos Aires collect and dispose of waste in open dumpsites and how that impacts the realities of recycling in the city, how it’s going to be people who save the planet based on the decisions that they make, not the packaging materials we choose, and the ways in which systems need to close the loop without disrupting infrastructure. We also touch on how streamlining packaging to suit your immediate needs and location is going to be the next evolution of package design, with each type of packaging requiring a specific material for different use cases, and Guillermo shares his insights into how this future can achieve our zero waste dreams. Tune in today! Key Points From This Episode: An introduction to Guillermo and his dream to live on a planet full of flowers, not trash cans. Learn more about waste management and waste disposal systems in Argentina. Guillermo reflects on the realities of water pollution in the coastal city of Buenos Aires. Why he believes that legal frameworks are necessary in order to enforce change. Guillermo on his roles as both graphic designer and project manager at tridimage. Find out how important sustainability is to consumers in South America right now. The importance of closing the loop on packaging waste without disrupting infrastructure. Why Guillermo believes it’s people, not packaging materials that will save the planet. Guillermo’s vision for the future of drinks packaging: why there isn’t just one solution. Why customizing packaging for specific use cases is the next evolution of package design. The combination of reusable, recyclable, and compostable that is the future of packaging. Hear about the four books Guillermo has written and what inspired him to write them. How growing his audience on YouTube has opened new conversations about sustainability. The new habits and conscious everyday decisions necessary to create lasting change. One thing packaging designers can do to promote sustainability; spread the word. Guillermo on why creating a mindset shift is the most powerful tool designers have. Why it’s important that designers educate themselves about new and existing materials. Links Mentioned in Today’s Episode: Guillermo Dufranc Guillermo Dufranc on LinkedIn Guillermo Dufranc on Instagram Guillermo Dufranc on YouTube La comunicación del packaging Packaging Storytelling Packaged Brands Packaging para salvar el planeta tridimage
54:41
October 19, 2021
Bringing Back Reusable Glass Bottle with Caren McNamara | Ep 67
Years ago, the return and reuse of glass bottles was common practice, but when convenience began to dominate the messaging around packaging, this went out the window. Now, 75% of glass bottles end up in landfills. Through her company, Conscious Containers, Caren McNamara is on a mission to change this. Caren Conscious Containers is a benefit corporation selling refillable glass bottles and establishing infrastructure to collect, sanitize and resell them throughout the country. They have also come up with an innovative solution which allows them to track the lifecycle of their bottles so that they can build up a database which the packaging industry is lacking. In this episode, Caren explains the processes involved in ensuring that a bottle is fit for reuse, legislation that is coming into effect around the end of life of packaging waste, how beverage brands have been responding to Conscious Container’s business model, and the exciting expansion plans she has for the future! Key Points From This Episode: What you can expect to learn from today’s episode. Reasons that drove Caren to found Conscious Container. Main challenges that Conscious Container is faced with. Benefits of using a refillable glass bottle as opposed to other packing substrates. Mandated legislation around single use packaging. The lack of glass bottles currently available in the supply chain. Factors that contributed to the reduction in reuse of glass. Percentage of glass that ends up in landfills. Differences between Conscious Container bottles and other glass bottles. How and why Conscious Container is going to track the lifecycle of their bottles. Responses from beverage brands to the idea of a returnable bottle. Alterations that companies may have to make when they begin using Conscious Container glass bottles. Challenges to getting wash-off labels. The process that a Conscious Container bottle goes through after it has been used. How Caren intends to scale Conscious Container. Caren’s past work experience, and how this has benefited her in her current role. Extended producer responsibility programs. The end of life for reusable bottles. Examples of the companies that Conscious Container is working with. Changes Caren expects to see take place over the next few years. Links Mentioned in Today’s Episode: Conscious Container Conscious Container Email Address Caren McNamara on LinkedIn Reloop Zero Waste Europe Report on Reusable vs Single Use Packaging Closed Loop Partners International Direct Packaging People of Packaging Podcast by Adam Peek Sustainable Packaging Podcast by Cory Connors Connect with Evelio Mattos on LinkedIn and download your own Sustainable Packaging Guide here
43:34
October 11, 2021
Plastic Shouldn't Last Forever - How to Make Plastic Biodegrade | Ep 66
Learn about BDP an additive that makes plastic packaging biodegrade under a variety of conditions. We discuss how to even make plastic in the first place and why it's so important to manage the waste it produces.  In this episode we speak to Ryan Jesse Founder and CEO of Change Plastic for Good the makers of BDP an additive being used by brands like:  Levis, Dockers, Untuckit, FILA and a ton more.  Here's what you’re gonna get: 1) What it takes to even make plastic, we get a quick tutorial on polymers and additives 2) Alternative solutions and the infrastructures they’re helping build. It’s not enough to pick a green sounding material. You have to understand how that material will be processed after it’s been used. If nobody is accepting that material it will never get recycled. So, Make sure you’re the materials you choose create value from its waste. 3) How to dream big. You’re going to hear Ryan talk about the challenge they face in building this product and the difficulties in doing it. You’ll also hear the next phases of this product and the solutions it brings beyond packaging. Don’t stop chasing that dream! Learn more about Change Plastic for Good Follow Ryan Jesse on LinkedIn Connect with Evelio Mattos on LinkedIn and download your own Sustainable Packaging Guide here
01:10:12
October 04, 2021
How to Redesign Packaging for Hundreds of SKUs with FORGE | 65
Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands!  Learn how design agencies collect data, project-manage, and make production a design challenge to ensure every redesign aspect is measured and considered. Packaging design for one box is complex. Redesigning packaging for hundreds of SKUs all at once, well, that’s an undertaking for the professionals. This episode gives you the BTS insight to see how the pros do it. Here’s what you’re going to get from this episode: 1) How adaptive design can just be the future of packaging production. 2) How scaling a brand requires understanding the elasticity of design to live across a comprehensive set of standpoints. Just think of Smuckers, you know ’em for the jelly aisle, but they’re in frozen, pet, and breakfast. 3) Applying design across hundreds of SKUs, now that you’ve determined where your products will live, we need to know how to take on this design challenge and translate visuals across hundreds or thousands of SKUs. Hear how CBX applied their FORGE process to Duane Reade to execute a redesign in less than 6 months tip to tail. Connect with Todd Maute on LinkedIn  Learn more about CBX here Connect with Evelio Mattos Download your free sustainable packaging guide here
50:36
September 23, 2021
Packaging Design & Recycling: How France Will Save the World From Plastic Pollution | Ep 64
In this episode Evelio (@eveliomattos) speaks to Vincent Colard of Citeo.com a company working hand in hand with packaging designers, manufacturers, and recycling systems to get France to 100% recycling rates by 2025. Learn what materials to use in your packaging design to increase the chances of it being recycled at end of life.  They discuss chemical recycling, what it is, how it helps, and where it fits in the grand scheme. Also the different types of plastics, benefits, drawbacks, and different product needs.  Here are three massive things you’ll walk away with today. 1) How CITEO develops recycling streams for various materials and how they implement it across the country. 2) Get a breakdown of checkmical recycling, how it works, and basically what it is. 3) recycling, down cycling, and up cycling how different packaging materials are building our circular future. You can learn more about CITEO at citeo.com or find Vincent Colard on Linked in. For daily packaging updates, follow Evelio on LinkedIn Download your own sustainable packaging guide here Follow Package Design Unboxd on LinkedIn
45:06
September 16, 2021
Packaging's Antimicrobial Future with DesignSake | Ep 63
Ever wondered what the future of packaging looks like? You’re not alone. In fact, it’s a question that has been on the minds of many designers and brand-owners alike. We all know how important sustainability is to our world today, but we also want to make sure that we are doing everything in our power to make products as effective and safe for consumers.  That being said, antimicrobial coatings are trending due to covid, the current pandemic, but also looking to everyday hygiene of products we come into contact with.  Learn how DesignSake launched Matter, designed packaging for Nixit, and is building the next brand incubator near SF.  Here’s a few more take aways you’ll get from this episode: 1) If you can design for others, you can build for yourself. Design Sake launched a new product into the market and we get into how agencies are taking ownership of the products they design. 2) Removing the responsibility of sustainability from the consumer. 3) How do you make packaging that is a reflection of who you are and meets your sustainability goals. How do you hold clients accountable? And how do you make clients as successful as you possible can? 4) The future pipelines of DTC brands and how designers need to think about material innovation, and should packaging be anti-microbial? Connect with DesignSake Learn about Matter Connect with Danielle McWaters -------- Connect with Evelio Mattos Leave a review here -------- Download your own sustainability guide for free
58:48
September 08, 2021
Black-owned Packaging Design Agency, Mind The Font | Ep 62
Kirk Visola, Founder and Creative Director of Mind the Fun, Co-host of Clubhouse's Kirk and Kurtts (Andy Kurtts), and Monday's with Marilyn (Kirk's mom) joins PDU to have a discussion about race and design. Kirk shares the experiences he's had as a black designer, learning that design could lead to a career, and his passion for comics. We discuss everything from updating his LinkedIn profile with an image for the first time, interviews, his sketch process, and how design can take a couple days to a couples weeks.  Check out Kirk's amazing work here: Connect with Kirk on LinkedIn Connect with Evelio on LinkedIn **Not G Rated**
01:04:45
September 02, 2021
Engineering Packaging Logistics & Supply Chains | Ep 61
Supply chains are breaking down, freight rates are blowing up, and today there are even brands that are paying off dock workers to move their products to the front of the line. Don't stoop low enough to break the law, just listen to this episode where Thaxton Lipscomb explains how to engineer your logistics to move your goods faster and cheaper. He lays out everything from materials to incoterms and how to save money by shifting responsibilities to sellers making them want to move the goods faster in order to get paid upon delivery. Here's what you get in this episode: 1) What the hell is ECT? If you’re ordering packaging and it’s shipping in corrugated boxes, you need to know what ECT is. You’ll also get a few standards that you can use when quoting packaging. Yes, the quality of the cartons impact your overall costs. 2) This was new to me, they’re called INCOterms. Thaxton will explain how to leverage incoterms to create a sense of urgency in delivery but also how you can shift the responsibility to the seller. Not only that it can allow you to shift costs back to the seller and determine who is responsible for payment and when. So save money and get things faster. 3) One of the biggest trends coming for 2022. Reverse logistics! Forget the color of the year, brands don’t really care about superficial trends right now. It is all about consumer experience and saving money. Really it’s about saving money. Reverse logistics does both. 4) I know I usually give you three things, but this one is so good I gotta tease it. Thaxton explains how they saved money and redesign time by changing the truck type instead of redesigning the packaging to correct transit damage.  You have to listen to this because you won’t believe it. Connect with Thaxton Lipscomb on LinkedIn Connect with Evelio Mattos on LinkedIn And download your free sustainability guide here.
01:00:21
August 25, 2021
Plastic: Good or Evil? A Clubhouse Debate | Ep 60
Is plastic packaging evil? Is it killing sea-life, reducing sperm counts of men globally, decimating bird populations, or is it a misunderstood miracle material? In the Package Design Unboxd Q&A Clubhouse room, Chris DeArmitt Plastic Scientist and author of A Plastic Paradox joined Pierre Paslier CEO and co-founder of NOTPla to debate plastic packaging. Regardless of which side of the aisle you sit on, you need to listen to this episode. The goal of this episode is to share points on both sides that expose the debate brands are afraid to have because they don't know who to believe.  WARNING: Recording quality is crap. I'm sorry. But listen to it anyway, there is a lot to learn and think about in this episode.  Learn more about Pierre Paslier and NOTPla, it's a seaweed based material capable of replacing plastic in specific applications. It's so sustainable you can eat it. You can download Chris DeArmitt's new book and decide for yourself. Connect with Evelio Mattos on LinkedIn Follow Package Design Unboxd on LinkedIn Please subscribe, rate, and review. Download your own sustainability guide here
43:11
August 20, 2021
How to Launch a Packaging Design Agency and Get Clients | Ep 59
Today's guest is Andy Kurtts, the founder of Buttermilk Creative, a food & beverage packaging agency based in North Carolina. After leaving his full-time position over 5 years ago he launched Buttermilk Creative. Andy set out to build a solid business foundation before designing his first package. Andy shares how he set up his LLC, website, and where he goes to find clients.  Get practical advice on growing your business, finding clients, and even when to make the jump from full-time to founder. Connect with Andy on LinkedIn Email Andy at Buttermilk Creative Connect with Evelio on LinkedIn Download the free sustainable packaging guide
52:57
August 18, 2021
What's It Take To Design Cannabis Packaging | Ep 58
How do you design packaging for a product and an industry that's not fully legal, and changes regulations daily? Rick Fitzgerald joins us to share his insights into cannabis packaging and how to get started designing for cannabis packaging.  If you want to begin designing packaging for cannabis, you’re going to love this episode. If you’re already designing packaging for Cannabis, you might learn something too! You’re going to learn 3 super major things. 1) State regulations, why you need to work with a pro 2) The opportunities in structural engineering CR packaging 3) The requirements for designing graphics on cannbis packaging. Also some insights into the cannbis industry as a while, and Rick drop his prediction for countrywide legalization! Connect with Rick on LinkedIn Check out his cannabis travel company InnDica here Connect with Evelio on LinkedIn Download your free sustainability guide here
01:05:11
August 10, 2021
What the Hell is Sustainable Packaging Anyway? |Ep 57
What the hell is sustainable packaging anyway? Evelio continues the conversation over drinks to help you identify ways to make your packaging more sustainable and building your brand. It's another late night and Evelio's drinking again letting loose on what it means to be sustainable. He breaks down the old adage of Reduce, Reuse, and Recycle and what that means to a brand and to a designer.  You'll get something out of this episode, even if it's just a laugh. Evelio takes sustainability seriously and wants to make sure you get the straight dope from his experience. Follow Evelio on LinkedIn Download your own Free copy of the Sustainability Guide
29:35
August 05, 2021
Sustainable Packaging & The Packaging Revolution | Ep 56
50 years ago Fabrice was picking up trash in his village, 20 years later he launched one of France's most famous packaging design agencies. Today Fabrice Peltier, world renowned author, shares with us what he's learned about sustainability and why we're in the middle of a revolution.  Get ready to fight for your planet because this revolution isn't jut limited to packaging, it's about product, logistics, consumerism, and everything in between. He explains the confusing nature of sustainability, how Europe differs from the Americas when it comes to recycling packaging. Fabrice's book The packaging Revolution is a must read, and it's written in simple terms so anyone without packaging design experience can learn to make more sustainable packaging decisions.  All in all, you’ll get at least 3 key takeaways. 1) How to trendspot 20 years into the future. - seriously he’s got a great process that beats mine and I just work 5 years in the future. So I’m going to start putting this process into play for myself. 2) How to help brands make the right choices in materials, processes, and give them a clear picture of what sustainability can mean for them. - If you’re not already helping brands make these decisions, you’ll gain some insight into how to do this. 3) Compostables. Yes we get into compostable plastics and we get a European angle on this material. We also get into some of the laws passed around these materials and packaging. We discuss the Packaging Revolution, and learn that the reason it’s written our in such simple terms that anyone can understand is that Fabrice is also the author behind the French version of Design for Dummies! You can pick up Fabrice Peltier's books here! Connect with Fabrice Peltier on LinkedIn Connect with Evelio Mattos on LinkedIn to get daily packaging insights Support our Sponsor WESTPACK use promo code: UNBOXD for 50% off! Download your free sustainability guide here.
01:03:36
August 03, 2021
Top 10 Secrets to Designing Sustainable Packaging Revealed | Ep 55
What the hell is sustainable packaging anyway? It's late, and I'm going to rant about everything I know and how to approach sustainable packaging design. You're going to learn a few things in this one: 1) What questions to ask you supplier, manufacturer, and yourself before you embark on the road to sustainable packaging design. 2) Materials, we're going to have a heart to heart about materials. Paper, plastic, and alternatives what they are and how they work. Some we're just going to say no to. 3) Where to begin looking for sustainable solutions that impact your packaging's sustainable story. It's not where you would think, but it's where you'll make a difference.  Leave a comment or review, would love to hear if you like this type of episode. If you do I may just do more of them. Support our sponsors:  WestPack - They're California's first live conference! Excited it's about packaging! Use promo code UNBOXD to get 50% admission to various tracks including the cannabis track.  IDP Direct - these guys make amazing retail packaging for global brands. They also have a great sustainability guide available for free, check it out here and get started on your path to more sustainable packaging. Follow me on LinkedIn and leave a comment about this show. You'll get a few sustainable posts a day on Linkedin and be able to network with other like minded packaging people!
54:21
July 29, 2021
Sonos Packaging : How to Design Packaging for a Sustainable Future | Ep 54
Jeremy Etchison & Ben Blanchard are the dynamic duo behind SONOS' Roam packaging. Their team of designers and engineers executed what can be called the future of sustainable tech packaging. A completely recyclable product pack that uses custom paper wrapped corrugated board and molded fiber inserts to cradle and present the ROAM speaker.  We discuss how sustainability was the Northstar that led to Sonos' packaging design for the ROAM and all future Sonos products. We learn about custom papers, molded fiber inserts, and the necessity of designing within a grid for multi SKU packaging.  Connect with Jeremy and Ben on LinkedIn Tag Evelio in your LInkedIn posts about packaging Support the sponsors that support the PDU (Package Design Unboxd) podcast: Intl. Direct Packaging, the factory direct packaging manufacturer known for sustainable packaging manufacturing WESTPack, California's first live conference! And it's a packaging conference. Sign up for your tickets here use promo code: unboxd to get 50% off various tracks
53:18
July 27, 2021
Future-ready FMCG Packaging Design Strategies w/ ClarkMcDowall | Ep 53
Packaging designers have a superpower no other designer has. The ability to reach into the future and create it today. Learn the strategies Clark McDowall use to design packaging for Mars owned Nutro Pet Foods and legacy brand Palmolive. How to spot packaging trends without falling in love with transient trends? Applying this strategic vision to designing packaging with longevity and relevance to build a Future-Ready brand. Nutro Packaging Design: We discuss designing packaging for large to small skis and how systemic design works Avoid following the industry and focus on the consumer's needs Why the team landed in the direction they did and what was the brief  Palmolive Making a legacy brand inclusive with small tweaks that mean a lot Redesigning dish soap to sell an experience and values Designing something positive for the planet by using ocean plastics Designing something positive for people removing hands from the packaging Learn more and work with Clark McDowall Connect with Adrienne Muken on LinkedIn Connect with Paul McDowall on LinkedIn Connect with Evelio Mattos on LinkedIn Follow the podcast and get the newsletter Download your free sustainability guide now Visit westpackshow.com to register for your free expo pass and use promocode unboxd to get 50% off the CannPack West Conference and other design and manufacturing technical conference tracks.
01:05:50
July 22, 2021
Dissolving Zero Waste Packaging: PLUS Body Wash | Ep 52
Want to know how agencies are designing packaging for the future?  Where do packaging innovations breed? Where do you find packaging inspiration? If you’re interested in designing forward thinking packaging that goes beyond just making bags and boxes, you gotta listen to this episode. We talk with Daniel Lowe founder of Someone and Others, a design studio based in LA working on some of the countries most cutting edge brands.  Listen today and you’re going to walk away with some inspiration and learn a few things. 1) you’re going to get a history lesson on how packaging has evolved over the last ten years. 2) get a sense of how packaging will evolve into the next 20 years - I told you Daniel is focused on forward thinking packaging. 3) where to find inspiration to design packaging that doesn’t look like anyone else So you want to get in touch with Daniel and his team? Find Someone and Others here. Want to connect with Evelio? Hunt me down on LinkedIn *Get out of the house and go attend the largest West Coast packaging conference LIVE! In Anaheim! It's called WESTPACK! Click here to register and use promocode UNBOXD to get 50% OFF CannPack West Conference and more! Interested in sourcing packaging directly from the factory? Check out my friends at IDPdirect.com, they are the premier luxury packaging manufacturer where you buy your packaging direct from the factory - no middlemen, no distributors.  Learn more here
48:56
July 14, 2021
Recycling Packaging 1 Material at a Time w/ Simon Van Leuven | Ep 51
Simon Van Leuven breaks down what happens to your packaging after it's picked up for recycling. We discuss how to design packaging for sustainability, and how different packaging materials impact the true nature of sustainable packaging design. Simon is someone that I’ve followed for a while and watched many of his videos where he’s out on the job at recycling plants, MRFs, or even outdoors fishing and picking up trash. He’s a director at Vanden Recycling based in Melbourne Straya, he’s also the host of Think Beginning Not End where he gets into the nits and grits of recycling and sustainability. You can learn more about Simon before we get into this episode by hunting him down on LinkedIn, search for Simon Van Leuven, If you want to learn how your packaging impacts the recycling industry, you’re going to love this episode. Today you’re goin to get a few massive ideas. 1 - What happens to the various materials once they get to your local MRF 2 - New labeling requirements being implemented today 3 - Compostable packaging - is it a lie? Make sure to take notes, and enjoy the episode. Follow Evelio Mattos on LinkedIn for daily sustainable packaging information Connect with Simon Van Leuven on LinkedIn Subscribe to his podcast Think Beginning Not End Support our sponsor IDP Direct, the luxury packaging manufacturer. Get 20% off your custom packaging dielines from DieCutTemplates.com
53:54
July 09, 2021
How to Design Packaging for DTC with Last Crumb Cookies | Ep 50
How do you design packaging for DTC brands? How do you know how many boxes to buy when you haven't sold anything? How do you time your packaging buys when you're working with projections?  The founders of Last Crumb get into these details and many more. We learn how they developed the packaging that is winning awards and most importantly selling out their weekly cookie drops. At nearly $10 each cookie these cookies are flying off the shelf and growing this 10 week old start-up. For online only brands packaging is critical, your packaging design has to sell the product after the purchase and validate the consumer's expectation by delivering a memorable unboxing. We dig into all of the details to bring you the lessons these founders have learned. While you're at it, pour yourself a tall glass of milk and order up some Last Crumb Cookes. Make sure you're ready with Apple Pay or you probably not get to buy one before it sells out. - pro tip. Sign up for Last Crumb Learn more about Raf's Design Agency Truffle Connect with Evelio Download the Sustainable Packaging Guide
38:46
June 28, 2021
Designing Pride Month Packaging, Selecting Color & Typography, with Zipeng Zhu | Ep 49
In our conversation about packaging design for Pride month with Zipeng Zhu, why men's body wash has grip, and why it's important to share your work to build your network. You'll also get, How Zipeng Zhu selects colors when designing packaging, fashion, or digital? Here's a secret his current favorite color is yolk :) Harry's razors hired Zipeng Zhu to develop the packaging for the recent Pride packaging as well as developing all of the merchandise. Understand why design matters and how creative directing your own social media can lead to lifelong partnerships. Support Zipeng Zhu's Dazzle brand and studio - Dazzle.supply Follow ZZ on instagram - @dazzle.supply @dazle.studio @zzdesign
47:55
June 16, 2021
Packaging Life Cycle Analysis w/ Neil Shackleton | EP 48
What is a Life Cycle Analysis (LCA) and how can you use it to make packaging decisions?  If you're a packaging buyer, a packaging designer, or packaging manufacturer this episode shares insights into the LCA process as well as the value of having a human in the loop to balance the data.  What questions impact data and how understanding the key areas of consumerism can determine the right packaging for you. Learn how Medoola saves global consumer brands millions on packaging, retail, and supply chain processes. _________________________________ Follow Neil Shackleton on LinkedIn Learn more about Medoola Follow Evelio Mattos on LinkedIn Download your free Sustainability Guide
55:13
May 28, 2021
Sustainable Packaging Innovations from AB InBev| EP 47
AB InBev's Global Director of Innovation - Packaging, Keenan Thompson shares the process their Global Innovation Technology team uses for designing packaging. We get deep into the process and take apart what innovation actually means. How to take disparate information and mold it into the future when you have the right team at the table. We discuss the team's recent packaging innovation for Corona which uses agri-waste to make the board for the 6 pack carriers. We discuss the testing of the technology and the parameters set in the design process.  How this new technology helps farmers make more financially by selling the waste as well as the product to the same brand creating sustainable businesses as well as sustainable packaging.  Listen and leave comments in LinkedIn. Follow Keenan Thompson on LinkedIn Follow Evelio Mattos on LinkedIn  Download your free Sustainable Packaging guide Thanks for listening!  Make sure to subscribe!
49:30
May 19, 2021
Luxury Papers for Packaging - Fedrigoni | Ep 46
A good packaging designer will create a beautiful design, a great one will design an experience that includes how materials can make you feel. We speak to Annette Clayton with Fedrigoni paper from Verona Italy where you'll learn what makes a paper luxury and how brands can use paper to brand themselves without graphics. This is episode 1 of the Package Design Unboxd, Paper Trade Show. Watch the full video on our LinkedIn page Connect with Annette on LinkedIn Follow and support our sponsor IDP Direct Connect with me, Evelio Mattos on LinkedIn
11:27
May 07, 2021
Product & Packaging Design Agency: Enlisted Design | Ep 45
Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging under the same roof. Enlisted isn't just a packaging design agency, they develop and engineer products and establish the branding, delivering the complete turn key product.  We also learn about the power of Enlisted Design's tools for capturing user data from e-commerce interactions essentially give their team X-Ray specs into the minds of consumers. A data collection process that would have previously cost hundred of thousands is now baked into their process.  If you've ever considered launching your own agency, check out how Beau got started and see what the Enlisted team is forecasting as the future of packaging. Follow Enlisted: https://www.linkedin.com/company/enlisted-design/ Connect with Beau Oyler: https://www.linkedin.com/in/beauoyler/ Support our sponsors: Get factory-direct packaging manufacturing with https://www.IDPdirect.com Download custom Die Cut Templates for over 700 packaging structures and inserts: diecuttemplates.com/UNBOXD Connect with Evelio: https://www.linkedin.com/in/eveliomattos/
51:30
April 21, 2021
Is Plastic Packaging As Bad As You've Heard? | Ep 44
The number one rated plastics material expert, Dr. Chris DeArmitt talks about his research on plastic and plastic packaging waste. We discuss how to reduce waste, recycle more packaging, and what questions to ask when considering paper over plastics. According to Chris, his research shows that plastic is the greenest material available for most cases. Listen and you be the judge. This episode is a real game-changer, everything you thought you knew might not be as you expect when you follow the facts.  Is plastic the right material for your packaging? I don't know, but this episode may help you ask better questions. Links from the show: According to the Engineering Forums Chris is the #1 rated plastics expert: Eng-tips.com Learn more about Chris' work here: Phantomplastics.com Download the first chapter of Chris DeArmitt's book a Plastic Paradox available at: Plasticsparadox.com Connect with Chris on LinkedIn Support our Sponsor IDPdirect.com the factory direct packaging manufacturer for luxury brands. Connect with Evelio Mattos on LinkedIn
45:26
April 08, 2021
What is Seaweed Packaging? It's NOTPLA | Ep 43
NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packaging industry look at new ways to develop materials and packagign that does not look like anything we've ever seen. Pierre Paslier is the co-founder and CEO of NOTPla, join us as we learn what NOTPla is doing now, that verticals it serves, and what is in the pipeline for future developments. Get a glimpse into how NOT PLA is making the future of packaging and biodegradable packaging, disappear. Learn more about NOTPla: https://www.notpla.com Connect with Pierre Paslier: https://www.linkedin.com/in/pierrepaslier/ Connect with Evelio Mattos: https://bit.ly/EvelioMattos Learn More about our Sponsor IDP Direct: https://idpdirect.com
42:56
March 22, 2021
McDonald's Packaging Redesign with Pearlfisher | Ep 42
Why did McDonald's need a packaging redesign, what was being solved, or how long ago did this project kick-off? we get into the details with Matt Sia, Creative Director at Pearlfisher. We discuss Matt's sketching, the pitch meeting, how the designers are presented, and really what it feels like to overhaul one of the biggest brands on earth. The good and the bad. In this episode you get to here it straight from the Creative Director behind the McDonald's packaging redesign, so tune in and grab yourself a filet-o-fish sandwich. Connect with Matt's team at Pearlfisher: https://www.pearlfisher.com Follow them on LinkedIn: https://www.linkedin.com/company/pearlfisher/ Support our sponsors: Luxury packaging manufacturer IDP Direct: https://IDPdirect.com Download packaging die cut templates in seconds: diecuttemplates.com/UNBOXD Connect with Evelio: https://bit.ly/EvelioMattos
42:45
March 11, 2021
Packaging Design and Project Management| Ep 41
Have you ever wondered how packaging designs and brands navigate timelines And manage all of the moving parts of the complex packaging industry? Have you ever tried to manage your own packaging project from design to manufacturing? Well then you know why project managers are the superstars of the packaging industry. Today we speak with the Project Executioner herself, Megan Gamble a packaging project manager based in Atlanta with clients around the globe. We discuss all of the unseen pitfalls you can encounter when launching your first packaging program. Megan knows this industry from all angles and she also shares how to avoid these pitfalls with proper planning and many of the questions you should ask before you begin. Learn more about our sponsor Intl. Direct Packaging https://www.IDPdirect.com Connect with Megan Young Gamble: Connect on LinkedIn: https://www.linkedin.com/in/megangamble/ Email Megan Directly: megan@getlevelconsulting.com Contact Megan for a Session: https://calendly.com/getlevelconsulting Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos
40:11
February 18, 2021
Paper, Packaging Design's Secret Weapon | Ep 40
A big part in packaging design is selecting materials. Are the materials strong enough, flexible enough, do they produce the right amount of cushion? But beyond the protective properties of packaging, we need packaging to connect with consumers and the fastest way to do that is through touch. Selecting paper is an artform. Selecting paper for its printability, scuff reduction, and texture that can communicate emotion is critical.  In Episode #40 of Package Design Unboxd, we speak to Sabine Lenz of PaperSpecs. The queen of paper breaks down the power of paper, how it works with foil, ink, and how professional designers need to spec paper for production.  One of the defining characteristics of paper is the tactile connection to the physical world, no glass screens, no digital downloads. Paper makes you feel something real through sight, sound, and ultimately touch.  So for everyone that's designing packaging and want to level up your packaging design toolset - Listen in to Package Design Unboxd. **Leave Some Feedback: What would you like to learn more about in future episodes? Who should we interview in the packaging industry? Did you enjoy this episode? If you did, please leave us a review here. Subscribe to Package Design Unboxd on iTunes ** Learn why Factory-Direct Packaging is the future of buying packaging - IDPdirect.com Connect with Sabine Lenz: Here's her super necessary website: PaperSpecs Connect with Sabine on LinkedIn Connect with Evelio Mattos on LinkedIn
39:08
January 21, 2021
Professional Designers in Packaging Education | Ep 39
When it comes to packaging design education there are many paths to take and many times we're unclear with where those paths can take you. In this episode we discuss packaging education and the program Gerardo Herrera has built at Art Center College of Design in Pasadena California.  Art Center focuses on establishing a solid foundation of design, process, and critical thinking in it's to packaging design.  Staffed by professional designers the packaging program walks students through the basics in packaging 1, then into challenging plastic free packaging systems in packaging 2, and continues onward and upwards with Esko, kongsbergs, and teaching the craft and communication of packaging design. Check out IDPdirect.com for factory-direct packaging manufacturing - https://idpdirect.com Learn more about the Active Intelligent Packaging Industry Association - https://www.aipia.info Connect with Gerardo Herrera on LinkedIn - https://www.linkedin.com/in/gerardo-herrera/ ORDER Paleoroo Granola: https://www.paleoroo.com Learn more about Design Studio Nuovo http://dsnuovo.com Connect with Evelio Mattos on LinkedIn - https://bit.ly/EvelioMattos
50:16
January 18, 2021
Circular Packaging Design | Ep 38
When you hear the term circular packaging design or circular economy, many people confuse it to mean recycling.  Even though the recycling logo is a möbius loop, the process is generally linear, not circular. In this episode we talk with Paul Foulkes-Arellano founder of Circuthon, founder of the Sustainable Design Alliance, and an advisor at A Plastic Planet. A Plastic Planet as of this recording just helped Unilever's Dove launch their first refillable deodorant packaging. Also check out Paul's Circular Footwear Initiative! Learn how to talk to clients and guide them into more sustainable packaging design solutions. Understand how materials are recycled, what materials aren't, and what it truly means to create a circular packaging solution. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Paul Foulkes-Arellano on LinkedIn Connect with Evelio Mattos on LinkedIn
45:40
January 07, 2021
How to Design Packaging to Overcome Business Challenges | Ep 37
How does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions.  Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley Connect with Evelio Mattos on LinkedIn
29:37
December 21, 2020
Using TikTok to Sell Packaging w/ @Corygated | Ep 36
Struggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platform actually is, how to set up an account, what type of content performs well, and how to build an audience. By focusing on delivering useful information and educational TikTok posts, Cory has been able to generate a consistent stream of leads for his team at Landsberg Orora.  If you're not ready to launch into the next Tiktok challenge after this episode or aren't convinced it will deliver leads - reach out to Corygated on Tiktok to learn more. Thanks to this episode's Sponsor: IDPdirect.com Connect with Cory Conors on: LinkedIn TikTok Connect with Evelio Mattos on LinkedIn
28:53
December 18, 2020
Making Good Packaging Design Decisions w/ Adam Peek | Ep 35
We've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The People of Packaging Podcast Connect with Adam on LinkedIn Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Connect with Evelio Mattos on LinkedIn
33:07
December 09, 2020
Guide to Sustainable Packaging Suppliers | Ep 34
Not sure where to look for a third party reviewed sustainable packaging supplier? Package Design Unboxd speaks to Guacamole Airplane to find out more about their recently launched Sustainable Packaging Suppliers Guide and what they look for when introducing new suppliers.  Guacamole Airplane is a sustainable packaging and structural design agency based in the Bay Area. Ian Montgomery is GA's Creative Director who shares his approach to sustainability, design, and collaboration. Marisa Sanchez-Dunning is GA's Strategic Planner and the face of the Sustainable Packaging Suppliers Guide.  Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Please connect with Ian Montgomery on LinkedIn Learn more about Guacamole Airplane Check out the Sustainable Packaging Suppliers Guide Connect with Evelio Mattos on LinkedIn
35:28
November 30, 2020
How 2 Recycle Labeling & Packaging Design | Ep 33
Kelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com communicates how to separate packaging components for increased recyclability and guides brands and packaging designers towards best practices and sustainability certification.  Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com In this episode we dive into the costs of becoming a member, what types of brands should join, and how much recycling rates have increased since the inception of How2Recycle. We discuss a variety of materials, the benefits of each, and how packaging design and sustainability have to work together to insure our future. Thanks to Intl. Direct Packaging for sponsoring today's episode: IDPdirect.com Please connect with Kelly Cramer on LinkedIn Learn more about How2Recycle Learn more about the Sustainable Packaging Coalition Learn more about Green Blue Connect with Evelio Mattos on LinkedIn
45:14
November 23, 2020
Consumer Tracking & Packaging Design | Ep 32
Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market.  Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results?  Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Dr. Andrew Hurley is the founder of Package Insight, a research team that can convert their lab into any environment needed to test packaging design to gather real-time consumer data. Their lab can be a Home Depot one day and a Whole Foods Market the next complete with a refrigerated aisle and everything. By recreating the shopper's environment Package Insight is able to capture over 50 bits of data per second using their eye tracking glasses each consumer is outfitted with in their lab.  A/B test your packaging in real-time against your competition on shelf and learn what consumers are actually looking at when they browse the aisle.  Learn more about Package Insight. https://packageinsight.com Connect with Dr. Andrew Hurley Connect with Evelio Mattos Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Thanks for listening.
29:50
November 16, 2020
Packaging Design for Purpose, Emotion, and Function | Ep 31
Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose. Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers. If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Connect with Guests: Audra Nebolini on LinkedIn Chris Cook on LinkedIn Learn more about CBX online Connect with Evelio Mattos on LinkedIn Our Sponsors: Intl. Direct Packaging Because IDP doesn’t source factories, they are the factory. IDPdirect.com Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
28:59
November 09, 2020
The Future of Online Packaging Design Education | Ep 30
What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s guest is Dr Andrew Hurley - Associate Professor at Clemson University Founder of The Packaging School.com Today Dr Andrew shares how he started The Packaging School, some of the curriculum, and we discuss how this program is the future of packaging education for working professionals worldwide. We also get into packaging sustainability and how to educate yourself when it comes to sustainable materials, certifications, and the questions you should be asking. If you’re enjoying the show, please do leave us a review wherever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Follow Dr. Andrew Hurley on LinkedIn Get more information about PackagingSchool.com here Follow Evelio Mattos on LinkedIn Follow the Package Design Unboxd podcast on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
21:44
November 05, 2020
How to Design Packaging for a Smashbrand | Ep 29
Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand.  We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand.  Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn Smashbrand online Evelio Mattos on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Listen, Rate, and Review.  Thanks for Listening!
42:45
November 02, 2020
Packaging Design Education in Finland's Aalto University | Ep 28
Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands.  Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of the world, and the differences in their approach to education.  Connect with Markus Joutsela - LinkedIn Learn more about the Pack-Age program - http://pack-age.aalto.fi/ Aalto University's School of Design & Architecture - https://www.aalto.fi/en/school-of-arts-design-and-architecture Helsinki's Design Week - https://www.helsinkidesignweek.com/series/purposeful-packaging/ Connect with Evelio Mattos - LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Thanks to Intl. Direct Packaging for Sponsoring this episode - IDPdirect.com
30:51
October 26, 2020
Print Production for Packaging Design | Ep 27
With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermind.com available soon! Connect with Lisa on LinkedIn Connect with Evelio on LinkedIn
37:11
October 12, 2020
Rebranding Cannabis Packaging | Ep 26
In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging.  Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game.  Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and strategies to grow, get noticed, and connect with consumers with experience-driven packaging design. Did you enjoy the show? If you did, let us know and leave a quick review. Connect with Jared Mirsky: LinkedIn Wick&Mortar Instagram Connect with Evelio Mattos: LinkedIn
28:20
September 02, 2020
Why You Need Packaging Guidelines | Ep 25
We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail.  Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.  Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's. Connect with Logan on LinkedIn: http://bit.ly/Logan_Steinfeld Learn more about Coastwide: https://www.coastwideprofessional.com And connect with Evelio Mattos: https://bit.ly/EvelioMattos
49:25
August 24, 2020
5 Unconventional Questions to Ask Before Designing Packaging | Ep 24
1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for.  2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and production methods. 3) How many? What will the initial order quantity be? We’ve all heard start ups say their first order is only 500 units but their second order will be millions of units once some influencer gets it in their hands. Don’t let the promise of high quantities tomorrow affect your decision making today. 4) When? Define timelines. When is the launch date, when does it need to be in stores, and when does it need to ship? 5) How will the product be fulfilled? This is important because knowing if a product is fulfilled by hand vs by machine will impact the structural design and material selection of the packaging. Learn More & Connect with Evelio Mattos: https://bit.ly/EvelioMattos
04:29
August 13, 2020
Teaching Youth of Color : 6 Foundations of Design | Ep 23
Deon Mixon, like so many other designers of color have experienced being the the only African American designer in a design class, a design agency, and in front of the client. Deon developed DesignEye | The Graphic Design Education Game to introduce youth of color to design as a way to communicate concepts, ideas, and introduce them to the possibilities design creates for your future. Deon: "But one thing I never failed to notice was: (1) I'm one of a very few Black American graphic designers in my immediate community and (2) no one really knows what graphic design is!" Listen and learn how this game is designed as an introduction to the six disciplines of design including packaging design.  Learn more about the game on Kickstarter: https://bit.ly/DesignEyeGame Connect with Deon Mixon on LinkedIn: https://www.linkedin.com/in/deonmixon/ Deon's Website: https://deonmixon.com Connect with Evelio Mattos https://bit.ly/EvelioMattos
36:51
August 10, 2020
Is Your Packaging Prop 67 Compliant? | Ep 22
Understanding how Prop 67 impacts your business's packaging design and manufacturing. What it means, and what you need to do including these four things: The name of the manufacturer: 1) The manufacturer, not the reseller, the broker, or the agency that designed it, but the name of the actual manufacturer. This is not an opportunity for your broker to market their brand it’s to provide legal documentation as to where the bag was made. Check your bags, and make sure it’s not promoting a reseller that’s not in compliance. 2) Country where the bag was manufactured, easy. To be clear your bag has to say “Bag Made in (Somewhere)” if it doesn’t you’re not compliant. 3) The PCW content, keeping in mind that 40% is the minimum for medium to large bags and 20% for small and mini bags. “This bag contains 40% PCW or Post Consumer Content” 4) Chasing Arrows state that the bag is recyclable. Putting a please recycle this bag wouldn’t hurt either. That’s it for today, if you want to learn more about packaging design, development and manufacturing please rate, review, and subscribe to Package Design Unboxd and follow us on LInkedIn. Connect with Evelio Mattos on LinkedIn https://bit.ly/EvelioMattos
05:38
August 05, 2020
Packaging Water with Boxed Water is Better | Ep 21
We've all seen those Boxed Water is Better milk cartons, but are they really better? Can they be recycled and how much does that packaging design actually reduce the product's carbon footprint? Find out by listening to the latest episode of Package Design Unboxd.  Rob Koenen, CMO of Boxed Water is Better shares a few key stats from the brand as well as the materials used to create the carton and how Boxed Water is looking to the future of sustainability. Contact Boxed Water is Better: hello@boxedwaterisbetter.com Learn about their 1 Million Trees initiative. Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos
40:05
August 03, 2020
How to Design Packaging WFH Edition | Ep 20
How do you design packaging while working from home?  After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process.  Watch the underdogs video here if you haven't already seen it: https://youtu.be/6_pru8U2RmM We discuss project management, packaging prototypes, and 3D renders for packaging presentations. I share what's worked for me to become more efficient in working from home from software I use to the processes I deploy to maintain constant client communications.  Books and processes on efficiencies: SCRUM: https://www.scrum.org/resources/what-is-scrum The Toyota Way: https://www.amazon.com/Toyota-Way-Management-Principles-Manufacturer/dp/0071392319 Design Sprints: https://www.thesprintbook.com/how 3D Renders from Yellow Images: https://bit.ly/YellowImages3D Rate, Review, and Subscribe to Package Design Unboxd. Connect with Evelio Mattos: https://bit.ly/EvelioMattos
09:45
July 29, 2020
How to Save Money When You Buy Packaging | Ep 19
1) The first one that will help you save money is buying packaging directly from manufacturers. What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% for the customer service. These resellers also have to source the packaging and find the cheapest factories that allow them to maintain their margins, meaning your packaging isn’t always being produced in the same factory. The risk here is that even your reseller isn’t in control of their supply chain. Save yourself the margin and go factory direct. _________________________________ Number 2: Re-engineer your packaging to find the efficiencies in production. Apple watch for instance comes packed in what feels like a rigid box but is actually a double walled folding sleeve that has a rigid drawer inside. BY not making this drawer box out of the same material for all components they are able to save money on the outer sleeve and apply those savings to the details inside. Anytime you are able to find cost savings, reapply a portion of them back into to the packaging in a way that delights the consumer or makes your packaging more sustainable. These details will deliver an ROI 100% of the time. _________________________________ Numer 3: Resize your packaging. Obviously making your packaging smaller will save money, but it’s not always the solution. What I mean is that you take a look at your product mix and find common sizes that you can combine. A lot of brands out there just have packaging that’s become part of the brand because nobody looks at the system. Take a look at the system and try to reduce your packaging SKU count. Also try to resize your packaging so it works together to deliver efficiencies. There’s been so many brands I’ve worked with that their boxes are meant to be carried out in bags but the bag is 1/2 an inch too narrow so the store associate is forced to have the customer either carry out branded boxes by hand or they fit the boxes into a larger bag. By putting the product in a larger bag, each client is walking out more packaging costs than you may have allotted _________________________________ Number 4: Configure your pallet layout. What? Yes how your master cartons are stacked and fit on a pallet make a huge difference. 1) make sure you evaluate the arrangement on a pallet to enhance cubic efficiency. Things like if your master cartons hang over the pallet will limit how many you can fit into a container. Instead of moving a single container you may require 1 1/2. 2) Calculate carton sizes based on how well they fit on a pallet not how many products fit into the case. Many times brands leave how many items are packed in a carton to the supplier because it’s easiest for them. But by understanding how this impacts your container load you can sometimes save money by determining the best fit and product count inside. Remember size matters. Please Rate, Review, and Subscribe. Connect with me, Evelio Mattos: https://bit.ly/EvelioMattos
04:03
July 22, 2020
Packaging Design w/ Liquid Death Mountain Water | Ep 18
We speak to Mike Cessario about the packaging design for Liquid Death and how they've taken social media haters and made them their biggest source of online marketing featuring Liquid Death's packaging design. We discuss everything from packaging to why so few designers launch their own brands. Designers looking to launch their own brand need to understand the value they bring to the table, where they need help, and how to find it. Mike shares how he launched this brand with Photoshop, a $1500 commercial, and a Facebook page that outperformed all other water brands out there. The iconic can with flaming skull that promises to murder your thirst has more to offer than you may think. Because when you're a scrappy water start up you have to make your packaging design the marketing powerhouse you can't afford not to have. If you're competing in the commodities space this episode is a must! Learn what it takes to get eyeballs on your product before you launch and how to keep the momentum growing. Connect with Mike and sell your soul to Liquid Death: https://liquiddeath.com Connect with Evelio Mattos: https://bit.ly/EvelioMattos
42:59
July 20, 2020
10 Lessons How To Use Foil In Packaging Design Part 2 | Ep 17
Part 2 of 10 Lessons for Packaging with Foil. April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging.  Be sure to rate, review, and subscribe to the Podcast. If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links: April Lytle on LinkedIn: https://bit.ly/2ZQLyz9 Kurz Transfer Products: https://bit.ly/Kurzfoil Kurz Transfer Products Online: https://www.kurzusa.com Connect with me on LinkedIn:https://bit.ly/EvelioMattos
11:44
July 15, 2020
How to Design Packaging for Alcohol Brands - Aether NY | Ep 16
William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design.  Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY is moving packaging into whole new territories in user experiences. Listen to learn just how to combine these disciplines under one roof to build the brands of tomorrow. Connect with Aether NY: Web: https://www.aetherny.com LinkedIn: https://www.linkedin.com/company/aetherny/ Email: hello@aetherny.com Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos
42:39
July 13, 2020
10 Lessons How to Use Foil in Packaging Design Part 1 | Ep 15
If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable. Subscribe, Rate, and Review! Show Links: April Lytle on LinkedIn: https://bit.ly/2ZQLyz9 Kurz Transfer Products: https://bit.ly/Kurzfoil Kurz Transfer Products Online: https://www.kurzusa.com Connect with me on LinkedIn:https://bit.ly/EvelioMattos
07:16
July 08, 2020
Competitive In-Store & Online Packaging Design | Ep. 14
What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned over 900 SKUs around the world.  Understand the decisions and strategy that drove the packaging design and how to navigate design for a global online market.  Connect with Sarah Williams: Beardwood: https://beardwood.com LinkedIn: https://bit.ly/SarahBeardwood Connect with Evelio Mattos: https://bit.ly/EvelioMattos Leave some feedback: • What guests should we have on next? • What packaging topic would you like to learn more about? • Did you learn something from this episode? If you did please leave a short review.
38:40
July 06, 2020
Ten Commandments of Sustainable Packaging Design w/ Katie Kubrak | Ep. 13
Ever wonder where to get started on sustainable design? Well, this episode of Package Design Unboxd gives you a lot to think about as we dive into sustainable design with Katie Kubrak of Nirvana CPH. Everything from streamlining design for efficiency, understanding material lifecycles, to mono-material design.  Buckle in those ear pods and get ready to take notes.  These Ten Commandments of Sustainable Design are a great way to get started learning how to develop sustainable packaging designs that improve profits and the environment. Learn more about the Ten Commandments of Sustainable Packaging here: https://www.tencommandmentsofsustainabledesign.com https://www.rca.ac.uk/students/katie-kubrak/ Connect directly with Katie on Linked In: https://bit.ly/KatieKubrak And connect with Evelio Mattos on Linked In: https://bit.ly/EvelioMattos
24:28
July 01, 2020
How to Win Packaging Design Awards w/ Pentawards | Ep. 12
Ever want to know what it takes to win a packaging competition? Adam Ryan, the Head of Pentawards joins us to discuss exactly what it takes to enter and get noticed by the judges. We get a behind the scenes view of how the judging happens and who some of the judges are.  Connect: Adam Ryan on LinkedIn: https://www.linkedin.com/in/adam-ryan-a14108103/ Pentawards: https://pentawards.com/ Follow us on Facebook: https://www.facebook.com/PackageDesignUnboxd/ And connect with me, Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/
39:41
June 29, 2020
How CMF and MDD Drive Innovation in Packaging Design | Ep. 11
We speak to Katie Kubrak, Materials and Insights Producer with Nirvana CPH.  Learn how CMF and MDD drive innovation in packaging design, and create consumer connections. Dive into Coatings, Materials, and Finishes before we transition into the Material Driven Design to create a tangible experience for product and packaging.  No matter if you're just starting out or a seasoned pro, this episode will help you rethink the way you consider packaging. Listen, rate, review, and subscribe! Connect with Katie Kubrak: Katie Kubrak Linked In: https://www.linkedin.com/in/katie-kubrak-33493591/ Katie Kubrak PhD Profile: https://www.rca.ac.uk/students/katie-kubrak/ Katie Kubrak Instagram: https://www.instagram.com/makedesignbetter/ Nirvana CPH website: https://nirvanacph.com/ Show Resources: Yuval Noah Harari, 21 Lessons: https://www.ynharari.com/book/21-lessons-book/ Nirvana CPH Material Monday articles: https://nirvanacph.com/materials-insight/ Tu Delft University: https://www.tudelft.nl/en/ Politecnico di Milano: https://www.polimi.it/en/ Material Experience Lab : http://materialsexperiencelab.com MIT Materials Research Lab : https://mrl.mit.edu Materials Research Science Center : https://mrsec.org Center for Circular Design: https://www.arts.ac.uk/research/research-centres/centre-for-circular-design Connect with me, Evelio Mattos on Linked In: Linked In: https://www.linkedin.com/in/eveliomattos/
51:52
June 22, 2020
How Wool is Replacing Polystyrene Packaging | Ep. 10
Woolcool is a new packaging material that's been used for thermal insulation for over 13,000 years. Today it's replacing polystyrene foam insulation one box at a time.  Learn what woolcool is and how this 100% natural material can keep food and pharmaceutical shipments below 40 degrees for days. We speak to  Josie Morris, Managing Director of Woolcool to find out  more about their sustainable mission to replace polystyrene insulation. Learn more about Woolcool here: https://www.woolcool.com Connect with Josie Morris on LinkedIn here: https://www.linkedin.com/in/josie-morris-354b5b57/ Connect with me Evelio Mattos, on LinkedIn: https://www.linkedin.com/in/eveliomattos/
28:15
June 16, 2020
How to Introduce Storytelling into Packaging Design | Ep. 9
We speak to Jess Williams, Founder and Creative Director of Communal Creative in NYC, a branding agency with a passion for storytelling. Learn how the team at Communal Creative immerses itself into each brand to unearth a resonating story that can be supported at every touch point  of the consumer journey.  Jess's experience as Creative Director for Thrillist and early stage Birchbox give her the insight to build startups into brands.  Be prepared to take notes! Connect with Jess: LinkedIn: https://www.linkedin.com/in/jelewil/ Studio Site: http://communalcreative.com Or Catch up with me Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/
29:34
June 08, 2020
F&B Packaging Design for Sustainability | Ep. 8
We speak with Valerie Hawks, Head of Production & Sustainability @ Interact Boulder to understand how production supports design in executing at the highest level. We discuss the importance of getting your hands dirty and learning the language of production and manufacturing.  Learn where to begin a career in packaging production. Keep up with Valerie online: LinkedIn: https://www.linkedin.com/in/valerie-hawks-137865/ Interact Boulder: https://interactboulder.com Sustainable Packaging Coalition: https://sustainablepackaging.org Lumi: https://www.lumi.com/properties Catch up with me Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/
33:45
June 03, 2020
Packaging Production & Manufacturing w/ Brandi Parker | Ep. 7
We speak with Brandi Parker, Head of Realization @ Pearlfisher where she manages a team that converts designs and ideas into reality. Her extensive knowledge of packaging design and production allows her to know what questions to ask even before a project begins and how to provide designers the direction they need. Learn how to begin your path into a career of production design and packaging as well as how to round out your design knowledge by leaning into packaging manufacturing. Keep up with Brandi online: LinkedIn: https://www.linkedin.com/in/brandi-parker-6a6667b/ Pearlfisher: https://www.pearlfisher.com Catch up with me Evelio Mattos on LinkedIn: https://www.linkedin.com/in/eveliomattos/
44:14
June 01, 2020
Packaging a Brand w/ Alex Center | Ep. 6
Speaking with Alex Center founder of Center Brooklyn and former Design Director at a little brand named Coke, is a lesson in how to build confidence and surround yourself with the right people to create opportunities in design.  We discuss how not studying at an art school is a badge of honor many of us in the design world wear as well as the value and craft of creative production. Alex shares how designing based on gut instincts at a start-up named Vitamin Water changed once you level-up to a mammoth brand like Coke where everything is measured by teams.  Great episode for young and seasoned pros alike to gain insight into the process and thought that introduces consumers to product via packaging. For more information about Alex Center: LinkedIn: https://www.linkedin.com/in/alexcenter/ Instagram: https://www.instagram.com/thealexcenter Skillshare: https://skl.sh/3gpAvo6 To connect with Evelio via LinkedIn: https://www.linkedin.com/in/eveliomattos/ ...and catch my packaging Skillshare: https://skl.sh/36yl9cH
53:47
May 26, 2020
What is Sustainable Packaging Design? w/ Tom Szaky | Ep. 5
Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors.   In this episode we discuss what is sustainability, the business of recycling, and most importantly what designers need to know in order to design sustainable packaging. Tom Szaky is globally recognized for his eco-entrepreneurial successes that allowed some of the world's largest brands to partner with him to reduce packaging waste.   If you've ever considered sustainable packaging design, this is the place to start. He'll layout the exact materials you need to work with, minimum sizes, and what questions designers need to ask. I try to pack in as many questions as I can in the brief time with Tom and if you're interested it's also available on YouTube.   To learn more about Tom Szaky here are the links:  https://www.terracycle.com/en-US/  https://loopstore.com  https://www.linkedin.com/in/tomszaky/  And connect with me, Evelio Mattos  https://www.linkedin.com/in/eveliomattos/
21:58
May 20, 2020
Building a Structural Packaging Design Agency w/ Think Packaging | Ep. 4
How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand is known for some amazing design with loads of award winning packaging design emerging from halfway around the world.  Talking with Mat we go through his process, rough setting, how he builds pristine samples from the start, and why he sings to his clients.  We talk the finer points of ISTA testing, why you won't see Think Packaging becoming a brand agency, and how this packaging rockstar got his start in a haunted warehouse somewhere near London. Learn more about Think Packaging: https://thinkpack.co.nz Follow him on Instagram: https://www.instagram.com/think_packaging/ Connect on Linked In: https://www.linkedin.com/company/think-packaging/ Connect with Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ Subscribe - Rate - Review
43:13
May 19, 2020
What is Recyclable Packaging? | Ep. 3
Beau Peck Director of Marketing and Zero Waste at The Pro Recycling Group, breaks down the value for packaging designers to understand what happens to your packaging once it's discarded.  We talk about the benefits of pre-sorted recycling of packaging and the downsides to closed lid systems. We also touch on the confusion caused by mixed packaging materials, compostable packaging, and film laminates used in pouch packaging. The rising use of mono material packaging is a key finding, and something to consider for packaging designers looking to move into more sustainable packaging.  Recycling isn't a single system operating under a single protocol, depending on where you live you will experience differences in collection. Beau explains source separation recycling popular in rural areas and small towns. Just because you have curbside closed lid recycling in your area, doesn't mean you design for these commingled systems. Packaging designers need to consider the realities of a global recycling systems. Learn more and contact Beau Peck here: Linked In: https://www.linkedin.com/in/beau-peck-21a86713/ Interwest Paper: http://www.interwestpaper.com Connect with Evelio Mattos on Linked In: https://www.linkedin.com/in/eveliomattos/ Subscribe - Rate - Review
44:48
May 14, 2020
What is Luxury Packaging Design | Ep. 2
Vincent Villeger, former Director of Packaging at Burberry  discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging.  Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the world's most prestigious brands. If you are considering bespoke package design you'll want to know Vincent. Resources: Vincent Villeger Consultancy https://www.vincentvilleger.net Follow Vincent on LinkedIn https://www.linkedin.com/in/vincentvilleger/ Follow Vincent on Instagram https://www.instagram.com/vv_luxurypackaging/ Contact me, Evelio Mattos on Linked In https://www.linkedin.com/in/eveliomattos/
51:20
May 11, 2020
Sustainable Packaging Design Materials | Ep. 1
In our first episode we discuss the realities of sustainable packaging design and what to consider when considering sustainable materials. Our guest is Nikki Withington, owner of Square 1 Packaging Solutions and NPD based in New Zealand. We speak to Nikki about how she helps her clients navigate sustainability from product and packaging design to what happens to their packaging materials long after they're gone.  If you're thinking about sustainable packaging, you are going to want to listen to her tips before you get started designing your next package. Show Resources:  Square 1 : https://www.sq1.nz Nikki Withington : https://www.linkedin.com/in/nwithington/ Additional Resources:  Book to Read:  The Future of Packaging by Tom Szaky Connect with Evelio Mattos:  Evelio on LinkedIn https://www.linkedin.com/in/eveliomattos/ Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)
43:36
May 06, 2020