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Packaging Unboxd with Evelio Mattos

Packaging Unboxd with Evelio Mattos

By The Packaging Design Podcast

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices.

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How To Run A Packaging Design Client Like A Project Manager | Ep 41

Packaging Unboxd with Evelio MattosFeb 18, 2021

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40:11
Quoting Your Packaging, What to Expect : The Packaging Today Show | Ep 169

Quoting Your Packaging, What to Expect : The Packaging Today Show | Ep 169

How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes. Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging. What is the packaging industry missing today and what would a packaging company we launch today look like? Let's dig into how the packaging industry can evolve today to serve brands and consumers as well as protect the planet from the trash we make every day. Connect with our hosts: Evelio Mattos - Packaging Unboxd Podcast https://bit.ly/PUSubs Adam Peek - People of Packaging Podcast https://lnkd.in/ge68rwS6 Cory Connors - Sustainable Packaging Podcast https://lnkd.in/gzm943Wa

Mar 18, 202437:25
How to Design Packaging in Ai Like a Pro | Ep 168

How to Design Packaging in Ai Like a Pro | Ep 168

This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle

and FOMO.

Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as an insightful voice, guiding both established designers and newcomers in navigating the evolving digital landscape. Download your own Sustainable Packaging Guide Download your own Ai handbook: Learn about packaging specifications management Check out the latest in dissolvable packaging Episode Summary: In this thought-provoking episode, Evelio Mattos dives deep into the world of design, particularly focusing on packaging, in the face of the burgeoning AI revolution. Evelio offers an unfiltered perspective on the deluge of AI-assisted creative tools that are shaking up the industry. From OpenAI's text-to-video to AI-powered packaging creation, he addresses the anxieties and misconceptions surrounding the capabilities of AI within the design spectrum. Evelio emphasizes the critical importance of narrative and conceptual depth in design over the allure of AI's slick, fast-generated images. He discusses his approach to using AI as a tool for aiding the design process rather than allowing it to dictate the creative direction. Through an illustrative example, Evelio outlines how to harness AI effectively—to build concepts, gather inspiration, and create a unique story for a product's branding. Key Takeaways: AI innovation in design has created buzz, but Evelio urges a focus on quality over speed in product development and branding. A successful design strategy incorporates storytelling and conceptual depth, areas where AI is currently limited. Using AI as a collaborator, rather than a replacement for creative work, can enhance the conceptualization phase. Evelio believes that understanding the project's narrative is more crucial than producing quick visual prototypes with AI. The episode showcases the practical application of AI in designing a unique packaging concept for salsa, emphasizing the tool's supportive role. Notable Quotes: "90% of the shit that's out there that people are using AI to create is useless. It's just fluff." "Without a good story, a good concept, a strong strategy, storytelling, AI is not going to build you a brand, a product that's going to outsell anybody else." "AI hallucinates. It comes up with makes up shit more than I do. So you can't really always trust it, but it's a good way to kind of speed up your process." "Packaging and branding and messaging from… it's not about the quality of the image, it's about the quality of the idea." "Focus on the one that matters to you. And this is the one that makes the biggest difference. In a designer's world. Everything else is a toy." Resources: Connect with Evelio on LInkedIn Engage with the intricate nuance of design in the age of AI by listening to the full episode, and gain insights from Evelio Mattos on how to remain authentically creative in a rapidly evolving field. Stay tuned for more enlightening conversations that challenge the status quo and inspire innovation.

Mar 17, 202427:60
Beyonce's Cécred Packaging & Strategy Breakdown | Ep 167

Beyonce's Cécred Packaging & Strategy Breakdown | Ep 167

Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with Vannett Episode Summary: In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusing on Beyonce’s newly launched hair care brand, Cecred. Grabbing the attention of beauty enthusiasts and marketing strategists alike, this dialogue scrutinizes the impact of celebrity endorsements and the necessity for a brand to resonate with its target audience. The conversation begins with an exploration of the challenges and skepticism surrounding the entrance of yet another celebrity into the saturated black hair care market, alongside established brands like Tracy Ellis Ross’s Pattern and Gabrielle Union’s brand. Vannett points out the lack of a compelling narrative or genuine connection between Beyonce and the hair care line, stressing the importance of founder credibility and product efficacy in the beauty sector. The duo continues with a critique of Cecred's product packaging and branding, challenging its ability to stand out in a competitive retail landscape and questioning its alignment with Beyonce's dynamic persona. Key Takeaways: Beyonce's new hair care brand, Cecred, is discussed for its branding strategy and market positioning. The brand's messaging and alignment with Beyonce's persona are questioned, citing a lack of substance and founder credibility. The conversation touches on the complexities of branding within the beauty industry and the need for products to meet specific hair care needs effectively. The importance of a well-defined target audience and the role of packaging design in conveying a brand's narrative and quality are emphasized. There is a prediction about the brand's potential rebranding or redesign within a year due to its current shortcomings. Notable Quotes: "If you're for everyone, you're for no one." "The way a woman's self esteem is affected by her hair is massive. So I need this to be credible. I need this product to work. We're not f--king around." "It's a brand that's made of a house of cards at this point, from my point of view." "There's such a different range of hair types from the basic foundation, and then our needs are different from there." "It's our responsibility for all of us to create a new generation of brands, to kind of move society and culture forward and change that conversation."


Mar 15, 202425:45
The Future of Smart Packaging: How Inuro is Making Packaging Reusable and Dynamic | EP 166

The Future of Smart Packaging: How Inuro is Making Packaging Reusable and Dynamic | EP 166

Start adding smart lighting to your packaging with INURU Download the free sustainability guide HERE! Get your packaging specifications in order with Specright About the Guest(s): Marcin Ratajczak is an entrepreneur with a vision to transform the packaging industry through innovative technology. With a career that began in building cleaning services and later transitioned into technical solutions for the industry, Marcin's entrepreneurial journey has been diverse. He is the founder of Inuru, a company at the forefront of smart packaging solutions that integrate OLED technology to create dynamic and reusable packaging. Episode Summary: In this captivating episode, we delve into the fascinating intersection of technology and packaging with Marcin Ratajczak from Inuru. As an innovator in the field of smart packaging, Marcin shares his journey from starting his career in building cleaning services to revolutionizing the packaging industry with OLED technology. This episode provides a glimpse into the future of packaging, where light not only enhances visual appeal but also adds functional benefits like indicating product expiration. Marcin reveals the challenges and milestones in creating sustainable, dynamic packaging solutions that can transform the customer experience. From the importance of reliable electronics in packaging to the potential applications in food safety and medical alerts, Marcin outlines the broad implications of integrating OLED lights into packages. He further discusses Inuru's mission to combine german engineering, American ingenuity, and Chinese scalability to create an unprecedented type of packaging material. Key Takeaways: Inuru creates smart packaging with OLED technology to make packages with dynamic and reusable surfaces, which can be reprogrammed for new products. The integration of lighting in packaging not only transforms the aesthetic but also interacts with the environment, adding an emotional dimension to the user experience. Current limitations include a pre-set color palette and the space requirements within the label design, with future potential for dynamic color change. At present costs, single-digit dollar costs per label with potential to reduce to $0.05 in the future as the technology scales. The applications for light-up labels range from luxury products enhancing the unboxing experience to critical medical packaging alerts, with a focus on reliability and recyclability. Notable Quotes: "A light source is not only transforming a feeling, but it is at the same time also altering the environment." "We are currently the only company that's capable of [printing OLEDs]." "It's all about being seen. It's all about being fun. Let's don't forget the fun aspect of packaging, right? And products." Resources: Website of Inuru: inuru.com Tune in to the full episode to explore the innovative world of smart packaging and how Inuru is paving the way for a more interactive and sustainable future in the industry. Stay tuned for more enlightening content from this podcast series.

Mar 15, 202439:27
ChatGPT is Better Than MidJourney for Packaging Design. with Adey Efrem | Ep 165

ChatGPT is Better Than MidJourney for Packaging Design. with Adey Efrem | Ep 165

Follow Adey Efrem Connect with Evelio Mattos


Download your own FREE Sustainable Design Guide


Adey Efrem, a vanguard in the packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eateries to leading packaging designs for behemoths like Frito-Lay and Impossible Foods, Adey has always been at the forefront of innovation. Her work, characterized by a seamless integration of creativity and technical acumen, has set new benchmarks in the use of AI for design, particularly with ChatGPT. Adey's journey is not just about designs that capture eyes but about pioneering a future where AI and human creativity create unparalleled user experiences.

Support our sponsors: Learn how to manage your specifications with Specright


Want packaging that disappears? Check out Smartsolve, dissolving paper for packaging.


Episode Overview: This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence.


Listeners will be captivated by how Adey harnesses ChatGPT to craft designs that are not only visually striking but deeply resonant with brand identities. This dialogue is more than just a narrative; it's a masterclass on the symbiosis between AI and traditional design methodologies. Adey shares her insights on how AI is reshaping the landscape, making it an essential toolkit for any designer aiming for the zenith of creativity and innovation.

Mar 08, 202439:60
PFAS/Cannabis Regulations/Greenwashing : Packaging Today Show | Ep164

PFAS/Cannabis Regulations/Greenwashing : Packaging Today Show | Ep164

This episode of "Packaging Unboxed" delves deep into the environmental and regulatory challenges of PFAS in packaging, with a special focus on the cannabis industry.


We uncover the complexities and misconceptions surrounding PFAS, often referred to as "forever chemicals," and their impact on sustainability efforts within the packaging sector.


Additionally, we explore the shifting landscape of cannabis packaging regulations, highlighting the critical need for adaptability and innovation in response to changing legal requirements.


Join us as we navigate the intricate balance between environmental responsibility and regulatory compliance, offering insights and solutions for packaging professionals and enthusiasts alike.


Connect with our hosts: Evelio Mattos - Packaging Unboxd Podcast https://bit.ly/PUSubs Adam Peek - People of Packaging Podcast https://lnkd.in/ge68rwS6 Cory Connors - Sustainable Packaging Podcast https://lnkd.in/gzm943Wa

Mar 04, 202431:53
The Art of Unforgettable Packaging Design | Ep 163

The Art of Unforgettable Packaging Design | Ep 163

Support our Sponsors: Factory-direct packaging manufacturing for established brands - IDP Direct Manage your packaging specifications for sustainability, EPR, and budget - Specright From Brief to Shelf: How to Design Packaging that Makes a Lasting Impression

About the Guest(s): Spencer is a renowned personality from Taxi Studio, where he engages as part of the leading team, currently partnering with Alex and Ryan. With a traditional start at school with a keen interest in design, Spencer transitioned through the guidance of influential mentors to pursue design at Somerset College. It's there he met his future business partners. After working in various design capacities, including a stint in London's brand consultancy scene that enriched his experience with premium brands, Spencer, along with his partners, established Taxi Studio in 2002 during the Queen's golden jubilee. Over nearly 22 years, Spencer has grown Taxi Studio while maintaining a strong friendship with his business partners, reflecting a shared depth of passion for design and creativity. Episode Summary: Join us in this captivating episode as we delve into the intricate world of packaging and design with Spencer from Taxi Studio. Spencer shares his journey from a budding design student guided by pivotal figures to the inception of Taxi Studio and its rise to becoming a design powerhouse. The discussion flows through the nuances of starting a design business, maintaining partnerships, and the importance of truly understanding and valuing the design process. Spencer imparts valuable insights on the three C's crucial for business success: Capability, Chemistry, and Cost. With these touchstones, he provides a roadmap for upcoming designers and agencies seeking longevity and quality in business relationships. Alongside, Spencer unravels the complexities of successful branding for global clients and packaging design specifics - essential knowledge for anyone entrenched in or curious about the design industry. Key Takeaways: Recognize your Capabilities and be straightforward about what can be genuinely offered to the client. Chemistry: Building enduring relationships with clients and within your team can dramatically impact the course of your business. Understand your Cost; acknowledge the value brought to client organizations and price your services accordingly. The evolution of Taxi Studio's philosophy from "fearless creativity" to "creating unforgettable" speaks volumes about responsiveness in branding. A solid understanding of the final production processes, like can printing, underscores the significance of attention to the final details in the work. Notable Quotes: "You can smell a shark from a mile off, I think. But good luck to them." - Spencer on the authenticity of success stories. "Success is…measured by the people that want to hang out with you, and not so much whether you're driving a Ferrari or your house is a mansion…" - Spencer sharing his measure of true success. “…it infects every part of your being. When you're passionate about something, so do things you love.” - Spencer on the driving force behind passion in design. "We add a huge amount of value to the client organizations that we work in, and we're not afraid to put a price on that." - Spencer on valuing design work. "Design and the impact it has on the commercial world…can also completely crash a business. So we are in a position of great responsibility." - Spencer on the power and responsibility in design. Resources: Taxi Studio's official website Evelio's LinkedIn Encourage your design instincts and enhance your industry knowledge by listening to the full episode, where Spencer shares more stories and wisdom from his substantial experience in the field. Stay tuned for more enlightening dialogues and explorations into the ever-evolving world of design.

Feb 28, 202457:58
Revolutionizing the Conference Experience: TDC's Impact on Personal and Professional Growth | Ep 162

Revolutionizing the Conference Experience: TDC's Impact on Personal and Professional Growth | Ep 162

Support our Sponsors: Purchase packaging for established brands direct from the factory that makes them at IDP Direct Get a handle on all of your packaging specifications with SpecRight About the Guest(s): Matthew Haynes is the visionary behind The Design Conference (TDC) based in Brisbane, Australia. As a former professional baseball player for the Cleveland Indians, Matthew transitioned into the world of design with a passion for fostering community and nurturing creativity. His focus on personal growth, spirituality, and the power of a supportive creative collective has allowed him to create a unique event that resonates deeply with the design community. With his experience, drive, and first-hand knowledge of the transformative power of positive networking, Matthew aims to reshape the traditional design conference into an empowering and life-changing experience.

Episode Summary: In this engaging episode, Evelio and Matthew Haynes dive deep into the transformative world of design conferences, exploring how these creative gatherings can extend far beyond the exchange of industry knowledge. Kicking things off with an outlook on the upcoming TDC event in Brisbane, the conversation quickly escalates to cover a wide array of thought-provoking topics. Matthew shares his approach to shaking up the traditional conference design by introducing inclusive nomination processes and fostering genuine connections among attendees. Reminiscent of a spiritual journey, the discussion traverses the intimate relationship between personal growth and design prowess. Matthew's commitment to serving the design community shines through as he unveils plans to develop a digital platform aimed at revolutionizing how creatives connect and collaborate.

Key Takeaways: The Design Conference focuses on community, personal growth, and authenticity, going beyond conventional conference formats by incorporating spirituality into the design discourse. Free-flowing nominations and reverse engineering costs are part of making TDC a more inclusive and valuable experience for attendees.

A deep connection to personal experiences and overcoming adversity fuels Matthew's philosophy on leadership and the intrinsic value of helping others.

Simplifying the complexity of personal and professional growth into daily acts of passion and dedication is key to propelling forward in life and one's career.

Matthew teases an exciting digital platform project intended to amplify the possibilities for creatives worldwide to fulfill their ambitions.

Notable Quotes: "At the heart of a really great designer is a really great person. I truly believe that." "And if someone hopped up on stage at TDC and didn't talk about design at all… talking about an anecdote of a twelve month period in their life where they used to do this and then they made this shift, that's what TDC is about." "The conference for me is about owning your mind and owning your life and taking charge of what you want to achieve while you're here." "The first rule of curating a great experience is changing it every year… predictability is the killer of a conference." "I just think a lot of people just got a lot of shit going on, man. They don't know how to process it and deal with it, and they've never had anyone truly go, hey, dude, it's okay." Resources: The Design Conference Instagram: @thedesignconference The Design Careers Instagram: @thedesigncareers Mention of the song "Sit Around the Fire" by John Hopkins as an inspirational piece Dive into the full episode to absorb the uplifting tales and insightful thoughts Matthew Haynes shares on design, life, and the unwavering spirit of community growth. Keep an ear out for more episodes that promise to illuminate and captivate minds within the creative industry and beyond.

Feb 25, 202401:00:19
Unboxing Ecommerce Cleaners on the Packaging Today Show | Ep 161

Unboxing Ecommerce Cleaners on the Packaging Today Show | Ep 161

In this episode, we dive into an intriguing discussion that spans the casual and the technical spheres of packaging design. Evoking a sense of curiosity and critical thinking, the podcast explores various packaging concepts through an unboxing experience. Get ready for an engaging and educational journey as we dissect the subtleties of packaging constructions, materials, and sustainability considerations.

The conversation starts on a light note with chatter about personal lives and current events. It quickly transitions into an in-depth analysis of LED technology on basketball courts and its potential applications in packaging design. The hosts also speculate on the evolution of packaging mediums and digital media's influence on the industry. They express their honest opinions on an unboxing experience sent by Fred Richards, evaluating the construction, labeling, and sustainability implications of Pathosans' packaging. Their critique offers constructive feedback aimed at improving the packaging in question while fostering a larger discussion about innovations in packaging design.

  • Digital LED technology, as seen in modern sporting arenas, has potential applications in the future of packaging design, offering dynamic, immediate updates.
  • The unboxing of Pathosans showcases a thoughtful packaging design with areas for improvement, such as minimizing labeling to enhance recyclability.
  • Constructive feedback on real-world packaging is valuable for entrepreneurs and companies seeking to optimize their packaging efficiency, aesthetics, and sustainability.
  • Suggestions for improvement include the use of water-activated paper tape, direct printing on corrugated boxes, separating inserts from boxes, and considering more sustainable materials like water-soluble labels.
  • The significance of staying informed and adaptable in the fast-changing world of packaging technology is highlighted through discussions of AI and other innovations.


Feb 19, 202441:31
How to Design Packaging for Accessibility | EP 160

How to Design Packaging for Accessibility | EP 160

About the Guest(s):

Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards set by the Arthritis Foundation. In this role, she also helps to dispel myths about arthritis, educate on its prevalence among all age groups, and advocates for packaging that is accessible to everyone, including those with arthritis.


Support the Sponsors:

Factory Direct Packaging Manufacturer: IDPdirect.com


Manage your packaging specifications with Specright.com


In this insightful episode, Evelio Mattos sits with Debbie Goki to unveil the challenges faced by individuals with arthritis and the importance of designing accessible packaging for them. This conversation sheds light on a frequently overlooked topic within the realm of packaging design—ease of use for people living with arthritis. The episode is not only revealing of the prevalent misconceptions about arthritis but also emphasizes the power designers wield in enhancing the quality of life for millions affected by this chronic condition.

Delving deep into the intricate relationship between consumer products and accessibility, Evelio and Debbie address the obstacles encountered by both adults and children with arthritis. They explore real-world scenarios where packaging design falls short, leading to products that are often too difficult to open. Debbie outlines how the Arthritis Foundation's testing and certification program can be a beacon for brands, guiding them towards creating packaging that fosters user autonomy. The episode underscores the profound impact and positive brand loyalty that can result from thoughtful design that considers all potential users.

  • Arthritis affects over 60 million adults in the United States, with two-thirds under age 65, challenging the stereotype that it is only a condition for the elderly.
  • The Arthritis Foundation can certify products as "ease of use," ensuring they are accessible for those with arthritis, thereby promoting brand loyalty and consumer retention.
  • Debbie emphasizes that accessible design transcends catering to those with arthritis—it offers independence and empowers users by removing barriers of product usage.
  • The episode reveals the upcoming launch of design guidelines by the Arthritis Foundation to assist designers and engineers in creating products that are easy to use for everyone.
  • A significant statistic mentioned is that 72% of consumers prefer products that are easy to use, highlighting the business incentive for accessible design.
  • "Once you get a product that you can open, and it's easy to use. You're not going to switch brands." - Debbie
  • "The majority of our brands have said it's a shelf differentiator." - Debbie
  • "We want to be able to give them their yeses." - Debbie
  • "If I make something easier to use and more accessible, I'm empowering somebody." - Debbie

The resources and references mentioned in the episode include the Arthritis Foundation website at arthritis.org. Also highlighted are the design guidelines being launched by the Arthritis Foundation, which will be available on their website for public access.

Encourage your curiosity and deepen your understanding by listening to the entire conversation with Debbie Gokie on this episode. Learn more about the importance of inclusivity in design and how it can make a real difference in people's lives. Stay tuned for more enlightening episodes that promise to broaden your perspective on packaging design and beyond.

Episode Summary:Key Takeaways:Notable Quotes:Resources:

Feb 15, 202444:02
Louis Vuitton Lunar New Year Packaging with Ai by Brian Sykes | Ep 159

Louis Vuitton Lunar New Year Packaging with Ai by Brian Sykes | Ep 159

About the Guest(s): Brian Sykes is recognized as an AI master and a visionary in the realm of design and branding. Order Brian's Classes. Find him on LinkedIn With a degree in communications and a focus on commercial art, Brian launched his own business shortly after college. Initially starting with Sykes Design, he quickly evolved the business into Ad Journey, a branding and marketing agency that he successfully ran for 23 years. In December 2022, Brian shifted his focus to exploring and understanding the possibilities of AI in the creative process, particularly after AI's capability to generate visuals from prompts deeply interested him. He now dedicates his time to educating others about generative AI, sharing his knowledge through daily posts, writing books like "AI Explore Prompt Fundamentals," which had over a thousand copies sold, and engaging in various platforms to show the practical uses of AI tools.


Support our Sponsors:

Order packaging for established brands direct from the factory with IDP Direct


Manage your packaging specifications and sustainability targets with SpecRight

Episode Summary: In this insightful episode, Brian Sykes, a former agency owner and an AI aficionado, delves deep into the world of creating design elements with the help of artificial intelligence. As the conversation unravels, Brian presents the intricate dance between existing brand identities, like that of luxury fashion house Louis Vuitton, and the burgeoning capabilities of generative AI into the design lifecycle. Brian and Evelio discuss the transformative journey of integrating AI into the creative process, touching upon key concepts like brand sensitivity, creativity, and storytelling in design. The discussion navigates how AI like ChatGPT and MidJourney can be conversed with to yield precise results that honor both the brand's heritage and the cultural significance of themes like the Chinese Year of the Dragon and lunar new year packaging design. Key Takeaways: Embracing AI requires not just learning new tools but adapting the dialogue and process to fit creative goals. Effective AI use in design involves understanding and communicating specific elements like brand identity, cultural relevance, and design style. There is significant preparation and iteration behind the impressive visuals created by AI, revealing the depth of work AI-driven designs entail. The transition to AI in design isn't about replacing traditional methods but augmenting them creatively and efficiently. As the AI landscape evolves, learning to incorporate these tools into the workflow can greatly enhance a creative professional's output and capabilities. Notable Quotes: "Just because you can do it faster doesn't mean we're doing it better." "If everybody's a great designer, then is there really great design?" "The more head knowledge we have, the more impact we can have on that creative process to get the results that we're looking for." "The more information that we're kind of feeding it is going to give us the results of what we're after and it's going to get much more on point." "By the time you finish up with the course, you're surprised with all the things that you're doing different, where you've fully integrated generative AI into your workflow." Resources: AI master Brian Sykes can be connected with on LinkedIn. The book "AI Explore Prompt Fundamentals" was mentioned as a significant resource for learning about generative AI. Brian shared insights into his process via MidJourney and ChatGPT, two AI tools frequently used in the contemporary design landscape. Stay tuned for the full episode to immerse yourself in the fascinating dialogue between Brian Sykes and Evelio, and to gain a deeper understanding of the role of AI in design and branding. Don't miss out on more enriching content that can revamp the way you approach creativity and innovation in the ever-evolving digital landscape.

Feb 10, 202453:33
Packaging the Denver Broncos with Kevin Johnson | Ep 158

Packaging the Denver Broncos with Kevin Johnson | Ep 158

Follow Kevin Johnson: https://www.instagram.com/kjdesignsthings/ Obviously go follow the Broncos: https://www.instagram.com/broncos/


In the latest episode that unfolds on the Packaging Unboxd stage, we dive deep into the world of sports through the lens of packaging and design with none other than Kevin Johnson, the mastermind Creative Director at the Denver Broncos. With a career that zigzags through the vibrant corridors of Minor League Baseball, the NBA, and now the NFL, Kevin's journey is nothing short of a masterclass in blending passion with profession.


---- Support our sponsors: Packaging Factory: Need to buy packaging but tired of working with vendors, go straight to the factory that makes it: IDPdirect.com Specifications management: Need to manage your specifications to control your EPR spend or reorder packaging? check out Specright.com ---


This episode is a treasure trove for those at the intersection of sports and design, offering a rare glimpse behind the scenes of sports branding and its evolution. Kevin, with his nearly two decades of experience, pulls back the curtain on the Denver Broncos' branding saga, discussing the pivotal role of packaging in fan engagement and brand consistency. From the design intricacies of the Broncos' alternate helmet to the social media buzz it generates, Kevin lays bare the strategic thought process that goes into every decision.

But it’s not just about helmets and logos. Kevin takes us on a stroll through the streets of Denver, where mural projects and collaborative artworks speak volumes of the community's connection with the team. This episode is a narrative of transformation – from a child surrounded by cardboard dreams to a visionary shaping the Broncos' brand identity.

Key highlights include:

  • Diverse Design Realms: Explore the multifaceted world of sports design, where creativity meets functionality, from uniforms to experiential packaging.
  • Career Touchdowns: Kevin’s personal journey underscores the potential of carving out a unique path at the crossroads of sports and design.
  • Engaging Narratives: Discover the power of packaging in creating compelling stories that resonate with fans, fostering a deeper brand connection.
  • Evolving Fan Experiences: Witness the transformation in fan engagement strategies, moving towards inclusivity and community.
  • Creative Synergies: Learn about the emerging collaborations between artists and athletes, opening new avenues for personal and brand storytelling.

Featuring candid moments and insightful reflections, Kevin Johnson shares, "The proof is in the packaging… Packaging can make such an impact when you deliver something in the right way.” This episode is not just an exploration of Kevin’s illustrious career but a beacon for anyone passionate about the confluence of sports, design, and packaging.

Tune into this episode for an inspirational journey that bridges the gap between creativity and sports, only on Packaging Unboxd. Follow Kevin Johnson's professional and creative escapades on Instagram at @KJdesignsthings for more behind-the-scenes action.

Feb 10, 202436:34
The Science Behind Successful Brand Redesigns: Insights from a Marketing Expert | Ep 157

The Science Behind Successful Brand Redesigns: Insights from a Marketing Expert | Ep 157

Check out our sponsors:

Retail Luxury Sustainable Packaging: IDP Direct

Packaging Specifications Management: Specright


About: Doug Hall is a marketing executive with a unique and non-traditional background encompassing various areas of expertise. Initially an organic and analytical chemist in flavors and fragrances, Doug transitioned into technical sales before completing his MBA. With experience across multiple industries, including food, beauty, and laundry, he has worked with big companies such as Procter & Gamble, where he contributed to brands like Tide and Gain. Doug has also pursued a PhD in organizational psychology, underscoring his commitment to lifelong learning and interdisciplinary approaches. His current role at Raybern's involves leading marketing initiatives, particularly focused on branding and consumer connection, leveraging his R&D background. Episode Summary: In the latest episode of our podcast, we delve into the intricacies of marketing strategy in the context of product redesigns and packaging evolution. Doug Hall, of Raybern's, offers listeners an insider's perspective on navigating the challenges and reasoning behind updating a brand's aesthetic and product formula. Exploring the intersection of consumer psychology and marketing, Doug shares his journey from an organic chemist to a marketing expert, emphasizing the importance of starting with consumer insights and minimizing disruption to customers' shopping experience. The conversation unwraps the complexities and considerations of rebranding, touching upon topics like consumer behavior, the impact of COVID on the food industry, and the experiential details that go into creating the perfect microwavable sandwich. Key insights emerge as Doug discusses the balance of keeping a brand fresh yet familiar, highlighting the risks and rewards of changing packaging. The strategic thinking involved, from the inception to the rollout of new designs, showcases how data-driven decisions can revitalize a brand whilst still catering to loyal customers. Key Takeaways: A packaging redesign should have a substantial reason behind it, rather than just a desire to make one's mark on a brand. Changes to packaging or products must involve cross-functional planning and communication to address the impact on various departments and operations. Budgets for rebranding must account for extensive components including agency work, photography, packaging printing, and old product phase-out. Raybern's leverages insights from consumer trends and QSR standards, ensuring their product reformulations and branding continue to resonate with evolving tastes. Doug emphasizes the critical nature of maintaining brand familiarity, minimizing the risk of losing customers who might reconsider their purchase if they notice significant changes. Notable Quotes: "The general rule of thumb that I have is avoid packaging changes, keep things on autopilot. If you've been buying it, keep buying it. Minimize disruption." "Everything you do in marketing should start with the consumer. What do they like? What are they missing? What are their needs?" "My whole goal here is to understand why you come into work and what we can do to make it a better workplace for you. Same thing with the consumers." "If you were to buy some laundry detergent and you didn't see that sudsing, you'd be like, I'm not buying this again." "Since I don't know what I'm buying anymore, I'm going to pick something new that fits better for my lifestyle now." Resources: Raybern's official website: rayberns.com

Doug Hall's professional LinkedIn profile for further inquiries and discussions on branding and consumer marketing: here>

Stay tuned and make sure to listen to the full episode for a deeper dive into the dynamic world of branding and consumer insights with Doug Hall. Join us on this fascinating journey through the behind-the-scenes actions that shape your purchasing decisions and the face of your favorite products.

Jan 22, 202442:28
Streamline Your Packaging Procurement Process | Ep 156

Streamline Your Packaging Procurement Process | Ep 156

Support the show sponsors: If you need packaging, don't go to a distributor, go straight to the source. Click IDP Direct Didn't know you needed to manage your specifications or how knowing them can save you time and money? Learn more at: SpecRight About The Guest(s): Tom Preston (click for LinkedIn) is a representative from Specright, a company that offers a unique approach to organizing data for packaging and box management. With a focus on connecting different functional units and granular details, Specright helps brands streamline their processes and make data-driven decisions. Summary: Tom Preston from Specright joins the podcast to discuss how Specright's platform benefits packaging and box management. Specright offers a fundamentally different approach to organizing data, allowing brands to connect various components and trace their origins. The platform helps teams throughout the innovation and commercialization process, as well as post-launch, by providing a common pane of glass for accessing and analyzing data. Specright simplifies the management of specifications and enables brands to make more informed decisions about their packaging materials and components. Key Takeaways: Specright is a platform that organizes data for packaging and box management, connecting various components and tracing their origins.

The platform helps teams throughout the innovation and commercialization process, as well as post-launch, by providing a common pane of glass for accessing and analyzing data. Specright simplifies the management of specifications and enables brands to make more informed decisions about their packaging materials and components. Quotes: "Specright is a fundamentally different approach to organizing data." - Tom Preston

"It's a combination of Google to be able to find what I need. It gives me recommendations on how to proceed." - Tom Preston

"Specright is a specification management platform that allows brands to put all their specifications in one place." - Tom Preston

Jan 10, 202443:11
Punk, Packaging, x Process with Paolo Proserpio | Ep 146
Dec 29, 202340:13
Mastering Print & Packaging Production | Ep 147

Mastering Print & Packaging Production | Ep 147


**About The Guest(s):**​Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.​**Summary:**​Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry.​**Key Takeaways:**​- Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences.- Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience.- Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials.- The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business.​**Quotes:**​- "There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins- "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave Hopkins

About The Guest(s):

Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.

Summary:

Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry.

Key Takeaways:

  • Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences.
  • Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience.
  • Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials.
  • The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business.

Quotes:

  • "There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins
  • "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave Hopkins
Dec 29, 202336:52
Cow Farts, Category Norms, & Carbon Neutral Product Packaging Ep 155

Cow Farts, Category Norms, & Carbon Neutral Product Packaging Ep 155

TLDR: We talk about Cow farts, packaging design, inheriting designs that need to be updated, and balancing category norms with the need to stand out.

If you're interested in learning how professionals handle packaging redesigns this is the episode for you.


About The Guest(s): Jill is the Executive Creative Director at Neutral, the first carbon neutral food company in the US. With a background in graphic design and a passion for the natural food industry, Jill brings her expertise to create impactful and sustainable packaging designs.


Summary: Jill, the Executive Creative Director at Neutral, joins the podcast to discuss the company's mission to become the first carbon neutral food company in the US. She shares her background in the natural food industry and her experience launching her own product before joining Neutral.


Jill explains the concept of carbon neutrality and how Neutral works with farmers to reduce carbon emissions in the dairy industry. She also discusses the challenges of designing packaging that stands out on the shelf while still adhering to industry norms and regulations. The conversation concludes with a reveal of Neutral's new packaging design and the reasoning behind the changes.


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Key Takeaways:

Neutral is the first carbon neutral food company in the US, focusing on reducing carbon emissions in the dairy industry.

Carbon neutrality means there are no net new emissions from the production of a product.

Neutral works with farmers to implement emissions-reducing projects, such as feed supplements and forage management. The new packaging design for Neutral's milk products aims to address confusion, improve legibility, and highlight key product attributes.

Balancing industry norms and standing out on the shelf is a delicate process that requires understanding consumer decision-making.


Quotes:

"Carbon neutral means that there are no net new emissions from the production of the product." - Jill

"We knew we had to bring in some cues that would help us blend in." - Jill

"It doesn't need to be a bummer over your breakfast cereal. We just wanted it to be something that would maybe cheer you up." - Jill

Dec 11, 202338:55
Packaging costs are about to explode! Ep 154

Packaging costs are about to explode! Ep 154

If you haven't heard about Antidumping and countervailing duties for paper bags in the USA, you're in for a shock. There are proposed tariffs of up to 324% meaning this is on top of already existing 25% tariffs on imports from China, and on top of the costs of your bags. Learn more about these upcoming antidumping duties here : https://www.trade.gov/commerce-initiates-ad-cvd-investigations-certain-paper-shopping-bags-cambodia-china-colombia-india#:~:text=On%20June%2021%2C%202023%20%2C%20the,Republic%20of%20Turkey%20(Turkey)%2C Support our sponsors: Factory direct packaging? IDP Direct Need to manage your packaging specifications? Specright Need to turn your content into clips? Clips Ninja


The impact of anti-dumping and countervailing duties on paper bags imported into the US. Evelio explains that certain countries may be providing subsidies for paper bags, making it difficult for US brands to compete. The investigation aims to determine the subsidy rates for different countries and factories. The host emphasizes the importance of understanding these duties and their potential impact on businesses and consumers.

Key Takeaways:

  1. Anti-dumping and countervailing duties are being imposed on paper bags imported into the US.
  2. Countries like Cambodia, China, Colombia, India, Malaysia, Portugal, Taiwan, Turkey, and Vietnam may face tariffs on paper bags.
  3. The preliminary determination has been made, and the final determination will be issued in March 2024.
  4. Brands need to be aware of the potential increase in costs and the need to pass them on to consumers.
  5. Importers may be fined for paper bags already shipped and received.
Nov 29, 202309:08
Ai Can Get You Hired Right Now! | Ep 153

Ai Can Get You Hired Right Now! | Ep 153

About The Guest(s):
Nick Longo is a seasoned designer and educator with over 20 years of experience in the industry. He is the founder of Longo Designs and teaches design at California State University Northridge. Nick is passionate about using AI in design to improve efficiency and creativity.


Support our Sponsors:

Tired of working with middlemen and ready to buy packaging? Go direct: IDPdirect.com


Don't know your B flute from your E flute? Get your packaging specifications under control: Specright.com


Summary:
Evelio Mattos and Nick Longo discuss the use of AI in design and how it can revolutionize the industry. They explore the process of using AI to generate design concepts and how it can be integrated into a portfolio to showcase innovative thinking. They emphasize the importance of transparency when using AI in client work and the potential impact it can have on the design industry. Nick and Evelio also discuss the benefits of using AI in various design projects, including packaging design, car design, and advertising.

Key Takeaways:

  • AI can be a game changer in design, improving efficiency and creativity.
  • Integrating AI into the design process can lead to better results and happier clients.
  • Using AI in portfolio projects can showcase innovative thinking and set designers apart in the job market.
  • Transparency is important when using AI in client work to build trust and ensure clients understand the process.
  • AI can be used in various design projects, including packaging design, car design, and advertising.
Nov 22, 202359:42
Unboxing Ready to Drink Packaging from Hoste | Ep 152

Unboxing Ready to Drink Packaging from Hoste | Ep 152


**About The Guest(s):**​- Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.- Adam Peek: Co-host of the podcast People of Packaging .- Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails.​


**Summary:**​Evelio, Adam, and Robby unbox the new packaging for Hoste Cocktails, a brand that focuses on ready-to-pour luxury cocktails. They discuss the inspiration behind the packaging design, the importance of creating an immersive experience, and the decision to change the name from Sunday's Finest to Hoste. The new packaging features an abstracted chrysanthemum icon, textured artwork, and an orange zest atomizer. The hosts praise the approachability and giftability of the packaging, as well as the attention to detail in the design. They also highlight the cost savings achieved by switching from a rigid box to a folding carton. The episode concludes with a discussion about future plans for the Hoste Cocktails product line.​

**Key Takeaways:**

1. The new packaging for Hoste Cocktails is designed to create an immersive and sensory experience.

2. The packaging is approachable and gift-worthy, making it an ideal choice for parties and special occasions.

3. The use of an orange zest atomizer adds a unique and aromatic element to the cocktail experience.

4. The packaging design incorporates subtle details, such as the embossed chrysanthemum icon and the textured artwork.

5. The decision to switch from a rigid box to a folding carton resulted in cost savings and increased flexibility for future product expansions.​


**Quotes:**​-

"The packaging is like an experience in and of itself." - Robby Haynes-

"The approachability of the packaging goes all the way through to the approachability of the drink." - Adam Peek-

"Packaging really does convey a lot of trust in the brand and in the product." - Adam Peek


About The Guest(s):

  • Evelio Mattos: Co-host of the podcast and founder of Packaging Unboxd.
  • Adam Peek: Co-host and host of the People of Packaging podcast
  • Robby Haynes: Co-founder of Hoste Cocktails, a brand that specializes in ready-to-pour luxury cocktails.

Support the Sponsors

Need truly factory-direct luxury packaging for established brands? Check out IDP Direct

Are your packaging specifications out of control and hard to find? Then you need Specright!

Nov 04, 202336:35
The Ai Future Designers Aren't Considering: An Interview With Ai | Ep 151

The Ai Future Designers Aren't Considering: An Interview With Ai | Ep 151

About The Guest(s):

Evelio Matos is the host of the podcast "Packaging Unboxed" and an expert in packaging design. He is passionate about exploring the intersection of packaging and artificial intelligence (AI) and how it can revolutionize the industry.

P is an artificial intelligence co-host on the podcast. P is knowledgeable about AI and its applications in packaging design. P provides insights and answers questions about the role of AI in the industry.

Summary:

Evelio Matos interviews P, an artificial intelligence co-host, on the podcast "Packaging Unboxed." They discuss the role of AI in packaging design and its potential to revolutionize the industry. P shares various tasks that AI can perform, such as generating new packaging design concepts, optimizing package dimensions, and developing sustainable packaging materials. They also explore the ways AI can enhance the packaging experience for consumers, including augmented reality packaging and personalized packaging. The conversation delves into the challenges of sustainability and greenwashing in the industry. P emphasizes the importance of transparency and accountability in packaging design. The discussion concludes with a reflection on the future of AI as both a creator and consumer, and the potential impact on the global economy.

Key Takeaways:

  1. AI can dominate tasks such as generating new packaging design concepts, optimizing dimensions, and developing sustainable materials.
  2. AI has the potential to create immersive packaging experiences through augmented reality and virtual reality.
  3. Sustainable packaging materials include biodegradable and compostable options, upcycled materials, and smart packaging.
  4. Eliminating packaging entirely is challenging, but strategies like zero waste stores and refillable products can reduce the need for packaging.
  5. Greenwashing is a problem in the industry, with misleading claims of eco-friendliness. Consumers should demand transparency and certifications.
  6. AI designers have advantages in processing data, recognizing patterns, and working without fatigue, but they lack human creativity and intuition.
  7. AI as a consumer could lead to more efficient and data-driven purchasing decisions, personalized recommendations, and analysis of product reviews.
  8. The integration of AI with home appliances for shopping is still in its early stages, but examples include chatbots and voice assistants.
  9. AI consumers could interact with packaging through augmented reality, voice recognition, wearable tech, facial recognition, and biometrics.
  10. The future of AI as both creator and consumer could bring changes to the global economy, including increased productivity and new business models.

Quotes:

  • "AI designers have some serious advantages… They can process and analyze massive amounts of data… AI algorithms can be trained to recognize patterns and identify trends." 
  • "AI can't replicate the full range of human emotions… It can't fully grasp the cultural, social, and historical context of design."
  • "AI consumers can scan a package with their smartphone and see 3D product demonstrations, virtual try-on experiences, or get additional product information."
  • "The fear of automation taking away jobs is a valid concern… But in the long run, it could actually create new opportunities for employment and innovation."
  • "Don't stress about the robots… Keep creating, keep innovating, and keep pushing the boundaries of what's possible."


Connect with our Sponsors:


Established Brand Looking to Work Directly with Packaging Manufacturers? Check out www.IDPdirect.com


Don't know your board weight from your elbow? Check out www.Specright.com the only specifications management team you'll ever need.

Oct 27, 202322:13
Packaging Redesign : 9 Years with the Wrong Packaging | Ep 150

Packaging Redesign : 9 Years with the Wrong Packaging | Ep 150

Jesse Koltes is the co-founder of Lono Life, a powdered bone broth company based in Brooklyn. With a background in the beef jerky industry and a passion for high-protein, convenient foods, Jesse joined Lono Life to bring their nutritious and flavorful bone broth products to market. Jesse Koltes, co-founder of Lono Life, joins Evelio to discuss the company's journey and their recent packaging redesign. Lono Life is a powdered bone broth company that aims to provide a convenient and nutritious beverage option for health-conscious consumers. Jesse shares how the company started and the role their R&D expert played in formulating the product. He also explains the decision to transition from Keurig pods to stick packs and the positive response they received from customers. The conversation delves into the challenges of launching a food product and the importance of understanding the target market. Jesse highlights the unique positioning of Lono Life as a sipping bone broth and the benefits it offers to health-conscious individuals. The discussion then shifts to the packaging redesign, with Jesse sharing the reasons behind the change and the research that informed their decisions. He explains the key elements of the new packaging, such as the emphasis on sipping, the inclusion of a mug illustration, and the use of animal cues to differentiate the product. Jesse also discusses the importance of consumer insights and the role they played in guiding the rebranding process. The episode concludes with a conversation about Lono Life's future plans and their focus on expanding their presence in the retail market. Key Takeaways: Lono Life is a powdered bone broth company that offers a convenient and nutritious beverage option for health-conscious consumers. The decision to transition from Keurig pods to stick packs was driven by customer feedback and the desire to provide a more user-friendly packaging option. Launching a food product can be challenging, and it's important to understand the target market and the specific needs and preferences of consumers. Lono Life's packaging redesign focused on highlighting the sipping bone broth use case and incorporating clear visual cues to differentiate the product. Consumer insights played a crucial role in guiding the packaging redesign, providing valuable feedback and ensuring that the new design resonated with customers. Connect with Jesse and Evelio Evelio on LinkedIn Jesse on LinkedIn Buy Lono Life Support our sponsors: Luxury Packaging Manufacturing for Established Brands - IDP Direct

The best specifications management software I've found - SpecRight

Oct 21, 202337:02
Diseñando Packaging En Los Nichos De Lujo con Aktiva (Español)| Ep 149

Diseñando Packaging En Los Nichos De Lujo con Aktiva (Español)| Ep 149

Mariano Lesser es un experto en envases y fundador de Aktiva, una empresa especializada en envases de lujo sostenibles, logística y diseño. Con años de experiencia en la industria, Mariano se ha convertido en un socio confiable para las marcas que buscan crear soluciones de empaque ecológicas. Junto con Evelio Mattos, Mariano discute la importancia del envase de lujo sostenible y cómo puede mejorar la imagen de una marca. Enfatiza la necesidad de un enfoque integral para el envasado, considerando factores como el marketing, el comportamiento del consumidor y la gestión de productos.

Mariano también destaca el papel de la inteligencia artificial avanzada en la industria del empaque y el valor del artesanado en la creación de envases personalizados y de alta calidad. Explica el proceso de crear tableros de ambiente, bocetos y representaciones para dar vida a los conceptos de envase. Mariano concluye discutiendo el futuro del envase de lujo y su potencial en los mercados internacionales. El envase de lujo sostenible mejora la imagen de una marca y puede ser un diferenciador clave en el mercado. La inteligencia artificial avanzada juega un papel crucial en la industria del empaque, permitiendo soluciones innovadoras y personalizadas.

El artesanado es esencial para crear envases de alta calidad y personalizados que resuenen con los consumidores. Los tableros de ambiente, bocetos y representaciones son herramientas efectivas para presentar conceptos de envase y recopilar comentarios.

El futuro del envase de lujo reside en los mercados internacionales, particularmente en Oriente Medio y otras economías emergentes.


Aprenda mas sobre el packaging con: www.IDPdirect.com

Y como las especificaciones de el packaging pueden ayudar a su negocio con www.Specright.com

Oct 12, 202338:35
Sell more with Limited Edition Packaging, Chobani's Lauren Hodges | Ep 148

Sell more with Limited Edition Packaging, Chobani's Lauren Hodges | Ep 148

Lauren Hodges, a creative director at Chobani, brings a wealth of experience in design and a passion for food and beverage. She joined Chobani in 2019 and has been instrumental in pushing the brand in new and exciting directions. With Chobani Flip, a popular product line known for its delicious flavors and interactive packaging, Lauren has found the perfect canvas to unleash her creativity.

The recent Halloween packaging design is a testament to Chobani's commitment to surprise and delight consumers. Inspired by the fashion industry, Chobani wanted to create packaging that changed with the seasons, just like clothing styles. The goal was to create a billboard effect on the shelf, capturing the attention of shoppers and compelling them to pick up the product.

To achieve this, Chobani themed each flavor for Halloween, giving them playful and spooky names like "Ghost Story S'mores" and "Cookie Monsters and Cream." The colorful backgrounds added a touch of vibrancy to the natural packaging, making it stand out on the shelf. The illustrations for the Halloween packaging were created by the talented artist John McNair, whose spooky style perfectly captured the spirit of the season.

But Chobani didn't stop at just the packaging design. They also incorporated an augmented reality (AR) experience through scannable QR codes on the packaging. By scanning the code, consumers can play a virtual trick-or-treating game on their phones, knocking on doors to collect treats. This interactive experience adds an extra layer of fun and engagement to the product, making it even more appealing to consumers.

The limited edition nature of the Halloween packaging adds to its appeal. Limited edition products create a sense of exclusivity and urgency, driving sales and encouraging consumers to collect them all. However, Chobani recognizes that there is a limit to how many limited editions they can release without diluting the impact. They carefully select the moments and themes that align with their brand ethos and purpose.

Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation. While they have various product lines targeting different consumer segments, they all ladder up to the same brand purpose. This consistency builds trust among consumers, allowing them to make the leap from one product to another with confidence.

Packaging plays a crucial role in conveying trust to consumers. It is the first point of contact between the brand and the consumer, and it must communicate the brand's integrity and quality. Chobani's packaging design achieves this by incorporating elements of craft and storytelling. The team draws inspiration from various sources, including art forms like painting and illustration, to infuse beauty and soulfulness into their designs.

In conclusion, Chobani's Halloween packaging design is a testament to their commitment to creativity and innovation. By incorporating playful themes, vibrant colors, and interactive elements, Chobani has created packaging that surprises and delights consumers. The limited edition nature of the packaging adds to its appeal, driving sales and encouraging consumers to collect them all. Chobani's ability to reach different audiences with their packaging design is a result of their strong brand foundation and consistent brand purpose. As Chobani continues to push the boundaries of packaging design, we can expect more exciting and innovative creations in the future.


Links:

Get packaging from the masters:

IDPDirect.com


Spec management for packaging:

Specright.com


Connect with:

Lauren

Evelio

Adam

Oct 06, 202335:31
Packaging Automation Will Change Design / Why You Need to Attend PACK EXPO | Ep 145

Packaging Automation Will Change Design / Why You Need to Attend PACK EXPO | Ep 145

Aug 30, 202345:06
How to Design Packaging (Food & Beverage) | Ep 144

How to Design Packaging (Food & Beverage) | Ep 144

Watch on YouTube:

https://youtu.be/OrHkRxWjTl0?si=uF2DSW3WgBCiqC-G


Go through the process of supercharging the packaging for Pizza Cupcakes, a product featured on the show Shark Tank. They explain the importance of having a minimal viable product (MVP) and how packaging plays a crucial role in attracting customers in the competitive grocery aisle. The guest walks us through the steps they took to redesign the Pizza Cupcakes packaging, from recreating the logo to choosing fonts and colors that enhance the product's appeal. They also discuss the importance of copywriting in packaging design and share tips on how to effectively reduce the amount of copy while still conveying the key messages. The guest demonstrates their design process using Photoshop and Adobe Illustrator, and then shows how to use Packdoor.com for 3D work and templates. By the end of the episode, the guest presents a fully redesigned packaging that is ready to compete in the freezer section.

Key Takeaways:

  1. Having a minimal viable product (MVP) is crucial for startups, and packaging plays a key role in attracting customers.
  2. When redesigning packaging, it's important to eliminate elements that don't support the single message approach.
  3. Packaging designers should be able to write copy to effectively reduce the amount of text and get to the point.
  4. Fonts and colors play a crucial role in enhancing the appeal of packaging and making the product stand out.
  5. Using 3D software and templates can help visualize the packaging design and create a portfolio-ready image.
Aug 28, 202311:36
Sustainability in Cosmetics Packaging Design / Regulatory / Green Deal / Recycling | Ep 143

Sustainability in Cosmetics Packaging Design / Regulatory / Green Deal / Recycling | Ep 143

Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry.


**Summary:**

In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations.


**Key Takeaways:**

1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle.

2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals.

3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions.

4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets.

5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates.

6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom.

7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential.


Connect with Evelio Mattos on LinkedIn here.


Connect with Judith Fiedler on LinkedIn here.


Learn more about La Prairie here.


Learn how factory-direct sustainable retail packaging can benefit your brand with IDP Direct.com


Start managing your packaging specifications and get ahead of EPR regulations worldwide with Specright.com


Create custom packaging dielines, 3D renders, and presentation ready models on Pacdora.com


Get your videos turned into clips with Clipsninja.com

Aug 10, 202346:45
Sustainable Packaging: 3 Essential Questions Unveiled | Ep 142

Sustainable Packaging: 3 Essential Questions Unveiled | Ep 142

Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging.

He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals.

While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging.

He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively.


Connect with Evelio Mattos on LinkedIn


Key Takeaways:

  1. Define what sustainability means to your brand and identify your company's environmental goals.
  2. Educate consumers about sustainable packaging and make recycling as simple as possible for them.
  3. Consider the availability of sustainable packaging options that meet your brand's needs and quantities.
  4. Understand the regulatory environment and ensure your packaging materials comply with relevant laws.
  5. Assess your internal resources or seek third-party expertise to evaluate and select sustainable packaging materials.

Quotes:

  • "Consumers are demanding sustainable packaging, but they often don't even know what sustainability means." 
  • "You have to make it as simple as possible for that consumer to take it, bin it, forget it."
  • "Not every material is available at scale, and not every material has the MOQs that will help you if you're a startup."
  • "You have to be able to look at the data and make a decision. Are you going to be more sustainable with choosing A or with B?"
  • "There are challenges with every decision you make. There are trade-offs."
Jul 28, 202312:24
Social Media Playbook, How Packaging Answers got to $1 Million in 2 Years | Ep 141
Jul 21, 202339:29
Illustrator's A.I. Tool Packaging Designers Need to Use NOW | Ep 140
Jul 12, 202306:32
Creative Papers For Packaging Designers from My Cordenons | Ep 139
Jul 07, 202312:18
Balancing Design and Sustainability in Packaging | Ep 138

Balancing Design and Sustainability in Packaging | Ep 138

Evelio Mattos discusses the challenge of being a designer who appreciates design while also working in sustainability. He explores the tension between appreciating the aesthetics of a design and considering its sustainability. Using examples like ketchup-flavored cotton candy packaging, he highlights the conflict between creating unnecessary products for marketing purposes and the principles of sustainability. Mattos emphasizes the importance of being true to oneself as a designer and not worrying about others' opinions.


Key Takeaways:

  1. Being a designer who appreciates design and works in sustainability can be challenging due to conflicting priorities.
  2. Designers may appreciate the aesthetics and functionality of a design, even if it is not sustainable.
  3. Sustainability designers need to consider the environmental impact and avoid creating unnecessary waste.
  4. Designers have a role in selling products and concepts, which can sometimes conflict with sustainability goals.
  5. It is important for designers to be true to themselves and not worry too much about others' opinions.

Quotes:

  • "You can't be a designer and appreciate design, but then also on the flip side, just only focus on sustainability."
  • "Don't create things that you don't need. Don't create more waste when it's not necessary."
  • "As a brand and as a designer, your job is to sell more product."
  • "You don't have to be just one thing to everybody. Just be true to yourself."
  • "It's an opportunity to educate other people and say, look, this is what I appreciate. This is what I enjoy. If you don't like it, don't worry about it."


Jul 04, 202305:40
Package Design 3 Tips Unboxed / How to Specify Paper / What is Headspace / What are Offline Processes | Ep 137
Jun 22, 202319:41
How Designing Packaging with Ai Took Me Around the World in 30 Days | Ep 136

How Designing Packaging with Ai Took Me Around the World in 30 Days | Ep 136

Over the past 30 days, Evelio has embarked on an incredible journey, traveling to Paris, Spain, Italy, Romania, New York, Shanghai, and Singapore, captivating audiences worldwide with insights on the integration of Artificial Intelligence in the creative packaging design workflow.

Throughout the episode, Evelio reveals the power of AI in enhancing creativity and revolutionizing the packaging design process. Drawing from his extensive experience, he takes us on a deep dive into the innovative applications of AI, including the revolutionary midjourney platform and the implementation of ChatGpt. Through real-world examples, Evelio showcases how AI can be harnessed to unlock new levels of inspiration and transform the way designers approach their craft.

From visual ideation to creating moodboards, from crafting marketing mockups to developing new structural constructions, Evelio shares diverse use cases of AI in the design process. Gain valuable insights into how AI can assist designers in generating unique ideas, streamlining workflows, and ultimately, pushing the boundaries of what is possible in packaging design.

Whether you're an aspiring designer, a packaging enthusiast, or simply curious about the intersection of technology and creativity, this episode is a must-watch. Join us as we explore the limitless possibilities that arise when artistry and artificial intelligence converge.


Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!


Connect with our Sponsors:


IDP Direct - Sustainable Luxury Packaging Manufacturers


Pacdora - Ai enhanced packaging dielines and 3d mockups


Specright - Your specifications management platform


Connect with Evelio on LinkedIn


Learn from the best on Youtube!


Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023

Jun 21, 202322:46
Packaging Design, Personas, and Private Labels with Danielle Beal of The Creative Pack | Ep 135

Packaging Design, Personas, and Private Labels with Danielle Beal of The Creative Pack | Ep 135

How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery.


Connect with Danielle Beal, click here.


Connect with Evelio, click here.⁠


⁠Join the Packaging Pact, click here!⁠


---

📦 Support the pod by leaving us a review ⁠⁠here.⁠⁠



Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!


Sponsor Links: Sustainable Packaging Manufacturer -⁠⁠ IDP Direct⁠⁠ Specifications Management -⁠⁠ Specright⁠⁠ Get packaging templates, Dielines, and mock-ups - ⁠⁠Pacdora - USE UNBOXD50 for 50% off⁠⁠

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠⁠YouTube here⁠⁠.

----

Listen to these episodes next:

⁠⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠⁠

⁠⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠⁠

⁠⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠⁠

⁠⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠⁠

⁠⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠⁠

⁠⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠⁠

⁠⁠Building a 700 Million Dollar Brand with Packaging Design, Founder of Liquid Death Mountain Water Mike Cessario⁠⁠


#packaging #design #privatelabel



Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023

Jun 07, 202348:31
Who Knew Luxury Labels Were a Thing? Fedrigoni Self Adhesives Live from Packaging Premiere Milan | Ep 134

Who Knew Luxury Labels Were a Thing? Fedrigoni Self Adhesives Live from Packaging Premiere Milan | Ep 134

What is the latest in luxury labels for packaging? Micol and Alina of @FedrigoniSelfAdhesives share their newest Replay labels made from recycled liners. Learn what luxury labels mean to your product and how Fedrigoni can help you select the right material and adhesive for your next packaging program.

Jun 05, 202320:15
Live at Packaging Premiere Italy with James Cropper Colourform Sustainable Moulded Fiber Packaging | Ep 133
May 22, 202318:57
Unboxing Rodecaster Pro 2 | Watch on Spotify or Youtube | Ep 132

Unboxing Rodecaster Pro 2 | Watch on Spotify or Youtube | Ep 132

Evelio unboxes the RODECaster Pro Two, a piece of podcasting equipment he'll use while traveling through Europe making podcasts. The box came with mics and headphones, and Evelio is eager to start plugging it in and using it.

The sleeve of the box is four-color printed and features a foil stamp with detailed copy pieces.

The inside of the box is one-color black with icons and information on the top and back. The outer panel is laminated with a smooth finish, and only the exterior is printed. Evelio is impressed with the design of the box and is excited to start using the product. This conversation is about the fold-out box design and how it can be used for product packaging. The fold-out box has a flap on the material which can be used for components or may be wasted. It also has a drawbridge front which allows the user to slide out whatever is inside. There is also an arrow to the back which allows the user to pull out whatever is inside. The box also contains an insert which is a corrugated tuck box.

The box could potentially contain a variety of power plugs from different countries, but having the key product streamlines the logistics process. This design makes it easy to insert power cords for different countries. This conversation discusses the importance of good packaging design from both a user experience and sustainability standpoint. Evelio talks about how it is essential to take into account different countries when designing packaging.

He mentions how a good packaging design would include messaging on the outside, a single color box, and branding and educational messaging on the inside.

From a sustainability standpoint, matte laminated paper can be recycled, but it will be downcycled into something else, not paper. It can be used for things such as insulation, which is not recycled or reprocessed but instead has been used for years.


---

📦 Support the pod by leaving us a review ⁠⁠here.⁠⁠

Sponsor Links: Sustainable Packaging Manufacturer -⁠⁠ IDP Direct⁠⁠ Specifications Management -⁠⁠ Specright⁠⁠ Get packaging templates, Dielines, and mock-ups - ⁠⁠Pacdora - USE UNBOXD50 for 50% off⁠⁠

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠⁠YouTube here⁠⁠.

----

Listen to these episodes next:

⁠⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠⁠

⁠⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠⁠

⁠⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠⁠

⁠⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠⁠

⁠⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠⁠

⁠⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠⁠

⁠⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario⁠⁠


#packaging #design #industrialdesign #sustainablepackaging


May 08, 202317:09
Using Ai for Packaging Design - Will Ai replace me? | Ep 131

Using Ai for Packaging Design - Will Ai replace me? | Ep 131

I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while.


Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow.


Go to LuxePack, click here.


Connect with Evelio, click here.


Join the Packaging Pact, click here!


---

📦 Support the pod by leaving us a review ⁠here.⁠

Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct Specifications Management -⁠ Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

-----

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

----

Listen to these episodes next:

⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠

⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠

⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠

⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠

⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠

⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠

⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario⁠


#packaging #design #artificialIntelligence #Ai


May 04, 202315:23
Metallica 72 Seasons : Album Cover Design with Jamie McCathie | Ep 130

Metallica 72 Seasons : Album Cover Design with Jamie McCathie | Ep 130

Learn the behind the scenes process to the making of this iconic cover design. Jamie McCAthie along with other TurnerDuckworth alumni collaborated with the band, photographers, arsonists, stage crew, and a many other creatives along the way.Understand how the creative Director position has evolved beyond directing creatives and into directing the vision.Watch the Metallica 72 Seasons unboxing to learn how they burnt all the toys on the streets of San Francisco. Jamie also shares how they used packaging dielines in camera to layout the photography and adjust the set to fit the packaging design. Wanna work with Jamie McCathie?Reach him via LinkedIn here.https://www.linkedin.com/in/jamie-mccathie-889093a/Buy a Lee Jeffries print or hire LJ, learn more here.https://lee-jeffries.co.uk/metallica-72-seasonsLearn more about TurnerDuckworthhttps://turnerduckworth.comSubscribe:https://bit.ly/PUSubs#metallica #72seasons #packaging #design #photography #heavymetal #unboxing #packagingdesign

Apr 24, 202349:35
Artificial Intelligence, Pantone vs Lab, Design Education : Package Ink Replay | Ep 129

Artificial Intelligence, Pantone vs Lab, Design Education : Package Ink Replay | Ep 129

Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design.

They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks.


Evelio is a member of the Pentawards Jury 2023 and has been working with brands like Michael Kors and Sonos. He is a graphic designer and was initially interested in doing death metal posters, but realized that nobody was paying for that kind of work. He then moved on to website design and ads, which he did not find very exciting.

He then got a chance to do a packaging design job and found that more interesting. He is excited to be part of the podcast and ready to discuss his experience in packaging design. The speaker discusses their first experience working in packaging design. They explain how they fell in love with the art form after creating a physical piece from a box.

They go on to explain how packaging is a superpower since it can traverse time and space, allowing for trends in one year to be used to design something for the next year. They discuss how the chain of people involved in the packaging process is mixed with people from all over the world and different industries. Finally, they talk about when it is time to get paid for their work. The speaker describes how they got into the packaging design industry. They began their journey in flat design but then had the opportunity to create a box and realized that this was the field they wanted to pursue. The speaker then started their own business and got the opportunity to work with a manufacturer, eventually building an agency and selling it.


The speaker discusses how they had to learn the basics of print before they could control it and how they began as an assistant at an agency in California before learning from everyone and climbing the ranks.


Connect with Tommy Bonte and Brobygrafiska here.


Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/

Site: https://www.packagingunboxd.com 

---

📦 Support the pod by leaving us a review ⁠here.⁠

Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct Specifications Management -⁠ Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

-----

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

----

Listen to these episodes next:

⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠

⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠

⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠

⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠

⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠

⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠

⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

Apr 18, 202337:60
Packaging Design Has Changed Forever - Designing with Midjourney 5 & GPT 4 | Ep 128

Packaging Design Has Changed Forever - Designing with Midjourney 5 & GPT 4 | Ep 128

Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job.

Evelio shares his journey in packaging design with Midjourney, from version three to version four to version five. In version four, he reached out to Chris Branch, a buddy in Liverpool, who taught him how to make his prompts better and get better results. In version five, the biggest difference is that everything looks like a photograph. Through this journey, Evelio learned that it is important to start simple, and that adding too many terms will confuse the AI and lead to poor results. Mid Journey Five is a technology that allows pro photographers to quickly set up lighting and create high quality images in a short amount of time.

It can be used to create mood boards to set a certain look or feel for a client. Chat GPT Four is a chat interface that can generate code for websites and games, automate features in InDesign, and even understand images. This technology is changing the way people work, as it can be used to quickly generate die lines, create multiple layers for artwork, and even answer questions that require an understanding of an image.

This is making it possible to produce work ten times faster. In this conversation, the speaker talks about the potential of AI to assist in design work. They suggest that Adobe Illustrator and Photoshop could be used with a chatbot window to apply best practices to artwork, such as sizing up logos differently and positioning them in a different place. The speaker also mentions that AI could be used to create designs that are different than what consumers are used to, and that designers should take the lead in AI and keep pushing it forward. Ultimately, the speaker suggests that AI could be used to create ads and social media posts without any design background, and that this could lead to a decrease in what consumers expect from design.


Subscribe: https://bit.ly/PUSubs

#packaging #midjourney #design #howto


0:00:00Unpacking the Impact of Mid Journey Five and Chat GT Four on Design

0:00:52"The Packaging Pact: Exploring Mid Journey Version Five"

0:03:04Exploring the Impact of AI on Design: A Conversation with Mid Journey Five and Chat GPT Four

0:06:42Exploring the Impact of AI on Design and the Need for Designers to Lead the Way

0:08:43"Exploring the Benefits of AI for Designers with Paula Share"

0:10:51Exploring the Impact of AI on the Workplace: A Conversation with Packaging Unboxed



Mar 19, 202311:19
How to Design Cutting Edge Packaging with Brent Lindberg of Fuseneo | Ep 127

How to Design Cutting Edge Packaging with Brent Lindberg of Fuseneo | Ep 127

Fuseneo's founder Brent Lindberg and Evelio discuss ideas around packaging concept development, sustainability, manufacturing, and the benefits of material agnostic design. 


 

Mar 01, 202349:02
How Do You Design Packaging For Blue Origin's New Glenn Rocket? With Brian Davis | Ep 125

How Do You Design Packaging For Blue Origin's New Glenn Rocket? With Brian Davis | Ep 125

Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin.   

Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space.   


Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/ 

Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/

Site: https://www.packagingunboxd.com 

---

📦 Support the pod by leaving us a review here.

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

-----

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

----

Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


#packaging #design #blueorigin #space #howto #engineering #spacetravel

Mar 01, 202354:30
How Designers Are Using MidJourney To Build Their Businesses with Sherry Horowitz the Ai Conjurer | Ep 126

How Designers Are Using MidJourney To Build Their Businesses with Sherry Horowitz the Ai Conjurer | Ep 126

The Packaging Unbox Podcast recently had the pleasure of speaking with Sherry Horowitz about Mid Journey artificial intelligence. They discussed the different types of prompts that she uses, how to get started with a prompt, and making a living with Mid Journey as her copilot. They also touched upon the ethics of artificial intelligence, as well as how to work with agencies, designers, and implementing it into a functioning workflow. Sherry also shared her insight on how to make the most of the experience and how to use the technology to get ahead. Additionally, they discussed their sponsors, Idpdirect.com and Specrite.com, who provide factory direct packaging and documentation for EPR laws, respectively. This conversation was full of valuable information and Sherry was an entertaining and informative guest.

The speaker is an enthusiastic tech adopter, and AI has had a dramatic effect on them. Specifically, they are using AI to generate 360-degree visuals for their clients faster and with more ideas than before. For example, they recently completed a dream job, utilizing AI to generate visuals in a way that would have taken weeks to produce manually or, in some cases, wasn't even possible. AI has been an absolute boon to their work, allowing them to have an idea, test it out, and see if it's in the right direction quickly and easily.

The speaker recently helped Isaac Rodansky of Adventure Media, a digital performance marketing firm in Long Island, with a client called Grown Brilliant. The speaker discussed how Adventure Media was able to do branding, as well as digital performance strategy. Isaac is an industrial psychologist who used to be an artist and is able to walk the line between design and digital. The speaker also discussed how they have a network of people they use when working on larger projects, but can work very lean right now. They also discussed the idea of AI taking away jobs, but they believe it is creating more opportunity as it is still difficult to use and people still need photographers and graphic designers.

In this conversation, the speaker discusses the importance of using prompt engineering to create a clearer path when creating projects. Prompt engineering involves leveraging large datasets to come up with intentional results. The speaker recommends using this strategy for faster and more cost-efficient results. The speaker also suggests creating a package to offer rapid prototyping ideation services. This package requires skilled and experienced designers and involves a lot of work and research. Finally, the speaker shares an example of how they created a picture using prompt engineering to study the differences between the words feast, banquet, dinner, and meal.

Connect with Sherry Horowitz on LinkedIn

Connect with Evelio on LinkedIn

Learn more about Packaging Unboxd: https://bit.ly/PUSubs

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct

Specifications Management - Specright

Get packaging templates, Dielines, and mock-ups Pacdora - USE UNBOXD50 for 50% off


Feb 22, 202345:24
Legal Solutions For Creative Professionals: Get Expert Branding And Document Support For Just $95/Month with Jon Tobin | Ep 124

Legal Solutions For Creative Professionals: Get Expert Branding And Document Support For Just $95/Month with Jon Tobin | Ep 124

John is the founder of Counsel for Creators, a company that provides creative professionals with legal advice and protection. He believes that every company should have a lawyer, especially if they are working with contracts or NDAs. John is a creative himself and his team consists of all creatives, and they offer a subscription-based model which is new to the legal field. In this episode, John discusses the importance of having a lawyer, how artificial intelligence is impacting the design industry, and how to protect one's work from copyright infringement. He also explains the concept of owning a style and the legal implications of doing so. John's advice is that all creatives should take advantage of the services that Counsel for Creators provides because the legal aspects of being a creative are becoming increasingly important.

John Tobin of Counsel for Creators is interviewed on the Packaging Unboxd podcast. Counsel for Creators helps creatives build their businesses. John explains that they have creative backgrounds and their goal is to make law accessible to creative people. They thank their sponsors, Idpdirect.com and Spectre.com, which help with product and packaging design and management. John encourages the listeners to remember that this episode does not constitute legal advice. He mentions that before becoming a lawyer he was a designer. He explains that his company helps creatives build businesses, such as creating their own platform or courses. He emphasizes the importance of having access to law for creative people.

Counsel for Creatives is a business that provides affordable legal advice for creative projects. They offer a membership subscription for $95 a month, in which members get access to attorneys to answer their legal questions. This is a much more affordable option than the traditional model of giving a retainer of $3,000. Counsel for Creatives aims to make it easier for people to get the legal advice they need and make an informed decision. Their goal is to provide custom legal advice but make it more accessible and affordable for everyone.

Learn more about Jon Tobin on Linkedin

Check out Counsel for Creators to get all their free content and decide if this is right for you.

Connect with Evelio on LinkedIn

Learn more about Packaging Unboxd: https://bit.ly/PUSubs

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct 

Specifications Management - Specright 

Get packaging templates, Dielines, and mock-ups Pacdora - USE UNBOXD50 for 50% off


Feb 07, 202348:14
What to Expect at Paris Packaging Week with Easyfairs and Pentawards 2023 | Ep 124

What to Expect at Paris Packaging Week with Easyfairs and Pentawards 2023 | Ep 124

Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations.


Join me in discovering the future of packaging at Paris Packaging Week.

Interested in visiting the show? Click here to learn more:

https://registration.gesevent.com/survey/1s8fal5ak310l/start?translation=1y3e4bjlh3me0


Learn more about Packaging Unboxd: https://bit.ly/PUSubs 

---

📦 Support the pod by leaving us a review here.

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

-----

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

----

Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

#packaging #midjourney #design #howto

Jan 24, 202338:47
Sustainable Cosmetics Packaging Ideas, Future of Reusable Packaging with Eva Lagarde of Resources.co | Ep 123

Sustainable Cosmetics Packaging Ideas, Future of Reusable Packaging with Eva Lagarde of Resources.co | Ep 123

If you're in cosmetics packaging you know this is the conversation you're having right now.

Should we be using recyclable?

Is chemical recycling a real thing?

How do we choose between aluminum and bamboo pulp pans?

Isn't our product too small to even recycle?

Will our customers adopt reusable cosmetics packaging?

If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde.

Connect with Eva Lagarde >> here.

Learn more about Re-sources.co >> here

Stay up to date with the latest in Packaging Ai >> here

Learn how to generate packaging with Midjourney >> here

Follow Evelio on LinkedIn >> here

---

📦 Support the pod by leaving us a review here.

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

-----

*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

----

Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario


Jan 12, 202346:29
Designing with AI: An Interview with Kevin Russell of Dark Forces Design on the Future of Packaging Design with Midjourney | Ep 122

Designing with AI: An Interview with Kevin Russell of Dark Forces Design on the Future of Packaging Design with Midjourney | Ep 122

Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process.

In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process.

We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape.

So, grab your headphones and join us as we delve into the exciting world of Midjourney and the future of design.


Learn more about Kevin's work >> here

Check out Kevin's Link Tree >> here

Stay up to date with the latest in Packaging Ai >> here

Learn how to generate packaging with Midjourney >> here

Follow Evelio on LinkedIn >> here

Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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📦 Support the pod by leaving us a review here.

Jan 04, 202336:32
Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world? 

Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative. 

The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities. 

Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of the tools he's using to make Ai work harder for him.

Whether you're for or against Ai, this is a must listen because it might just change your mind one way or another. But one thing for sure is that you'll get a new perspective on what's possible with Ai.


Learn more about Teri's work >> here

Follow Teri on LinkedIn >> here 

Stay up to date with the latest in Packaging Ai >> here

Learn how to generate packaging with Midjourney >> here

Follow Evelio on LinkedIn >> here


Sponsor Links:
Sustainable Packaging Manufacturer - IDP Direct
Specifications Management - Specright
Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off

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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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Listen to these episodes next:

What is Luxury Packaging with Burberry Creative Director Vincent Villeger

What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky

Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker

How To Win Packaging Design Awards with Head of Pentawards Adam Ryan

Structural Packaging & User Experience with Think Packaging Mat Bogust

Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

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📦 Support the pod by leaving us a review here.

Dec 28, 202238:45