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UNBOXING: Play & Profit for the Gaming Curious.

UNBOXING: Play & Profit for the Gaming Curious.

By Laine Nooney, Joost van Dreunen

Joost crunches data. Laine rummages in archives. Together on UNBOXING, these two NYU professors unlock the secrets of the games business they share with their students and cover the games news for insiders and newbies alike. A weekly podcast for anyone curious about why games matter in today's economy, dropping every Friday. Logo by Moira Zhang, theeverdrift.cargo.site
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Industry origins, Tencent buys more Ubi, and the cycle of life

UNBOXING: Play & Profit for the Gaming Curious.Sep 12, 2022

00:00
50:15
Building the creator economy part 2: Minecraft

Building the creator economy part 2: Minecraft

Another Unboxing exclusive. We interview Minecraft's Kayla Kinnunen on Mojang's vision on user-generated content. Plus, why The Game Awards can't win

Dec 14, 202301:17:27
UNBOXING's live reaction to the GTA6 trailer

UNBOXING's live reaction to the GTA6 trailer

The worst of Florida as a canvas for the best in gaming. Join team UNBOXING breaking down the long-awaited trailer. We discuss female protagonist Lucia, the nostalgic return to Vice City, and the evolution of boundary pushing blockbuster franchise.

Dec 05, 202335:37
OpenAI's CEO musical chairs

OpenAI's CEO musical chairs

Why Emmett Shear's stint was short-lived. PC Gamer's history issue causes Twitter fury over sexism, but did critics get it right? Plus: lighthouse tech, Dune fandom, and why historical narratives matter when it comes to diversity in tech.

Nov 26, 202355:40
The political economy of games journalism: Interview with David Nieborg

The political economy of games journalism: Interview with David Nieborg

Amazon Games layoffs lead Laine and Joost to consider what it might signal about the economy at large. Roblox beats expectations and Take-Two drops the announcement of the trailer for GTA6 for a 6% share price bump. We also welcome to the show games researcher David Nieborg and talk about his newly released, co-authored book Mainstreaming and Games Journalism, written with Maxwell Foxman.

Nov 15, 202301:35:56
FaZe falls short, Bungie bungles layoffs, and Netflix can't convert

FaZe falls short, Bungie bungles layoffs, and Netflix can't convert

Laine and Joost give you the highlights on FaZe's Icarus-like fall from grace, as it recently got picked up by GameSquare for a fraction of its IPO price. Bungie is laying off workers and disappoints its player community. And lastly, what to make of Netflix converting less than 1% of its subscribers to play games on its platform.

Nov 08, 202301:29:44
Building the creator economy, part 1: Roblox

Building the creator economy, part 1: Roblox

Another Unboxing exclusive. We interview Roblox's VP of Economy, Enrico D'Angelo, on where one of the most popular games for kids is headed next. Plus, our view on the Microsoft/Activision Blizzard saga coming to a close.

Oct 18, 202301:29:44
Riccitiello retires from Unity and Polish dev unite

Riccitiello retires from Unity and Polish dev unite

What's next for engine maker Unity post-Riccitiello, Poland gets its first game union, and fossil fuels are fun in Fortnite says Big Oil. We discuss the tyranny of the pumpkin spice flavor palette, Laine shares a long-held secret, and Joost finally opens up about his fear of straws.

Oct 11, 202358:52
Epic layoffs, EA's FIFA fallout, and the future of gaming haptics

Epic layoffs, EA's FIFA fallout, and the future of gaming haptics

Joost phones it in from an investor summit in Las Vegas, while Laine regales with tales of a weekend spent at the New York Renaissance Festival. Tune in as they discuss Epic's extensive layoffs, EA's triumph over FIFA following their split, and the frontier of haptics tech with insights from expert David Parisi.

Oct 04, 202301:15:34
Video game actors vote to strike, Unity's walk-back, and the Xbox data leak

Video game actors vote to strike, Unity's walk-back, and the Xbox data leak

It's a week of gaming shakeups--SAG-AFTRA performers vote to authorize a strike, Unity rolls back its revenue plans, and there were some glaring discrepancies in last week's leaked Xbox documents.

Sep 27, 202301:04:33
Worst games industry decision of 2023

Worst games industry decision of 2023

Unity has always been a cornerstone for game developers, but their recent price alteration has sent shockwaves throughout the industry. In this episode, Laine and Joost dive deep into the heart of the controversy and dissect the motivations, potential outcomes, and broader impact on the gaming ecosystem.

Sep 20, 202301:04:33
Roblox's child gambling lawsuit. Starfield lights Xbox's plans. And, boy, do our students love the Switch

Roblox's child gambling lawsuit. Starfield lights Xbox's plans. And, boy, do our students love the Switch

Laine and Joost debate the relative responsibilities of corporate actors vs. distracted parents. Microsoft's new release Starfield may not be its Game Pass killer app, but it could still hold the key to Xbox's future.

Sep 14, 202301:03:11
Venture capital's role in gaming. Gamescom 2023 kick off. And Microsoft's second run at Activision Blizzard

Venture capital's role in gaming. Gamescom 2023 kick off. And Microsoft's second run at Activision Blizzard

In this solo episode, Joost talks to Shan Shan, a partner at Light Speed Venture Partners, to discuss the difference between being a strategic investor and "tourist capital." He also takes an early look at Gamescom 2023, and lays out the latest on Microsoft endgame to earn the UK's approval and finally buy Activision Blizzard.

Aug 25, 202349:13
Asia gaming declines. Embracer loses sugar daddy. Nicki Minaj dolls up for CoD.

Asia gaming declines. Embracer loses sugar daddy. Nicki Minaj dolls up for CoD.

Joost unravels the financial struggle of Southeast Asian tech giant, Sea Limited, and its ripple effects on the regional market. Laine unpacks what it means now that we know who walked away from Embracer to the tune of $2 billion. And does Nicki Minaj as a playable character in Call of Duty make tactical sense?

Aug 18, 202348:54
Why Wall Street doesn't love Roblox but is smitten with Take-Two. And an insider's look into the PS5 giveaway turned "riot"

Why Wall Street doesn't love Roblox but is smitten with Take-Two. And an insider's look into the PS5 giveaway turned "riot"

This week, Laine and Joost disagree on Roblox’s strained financial situation and explore what makes Take-Two such a favorite among Wall Street investors instead. And who's at fault for the chaos that followed Twitch streamer Kai Cenat's botched PS5 giveaway?

Aug 11, 202357:20
Activision takes Diablo 4 to the bank. UNBOXING Goes Gang Gang for NPC Streaming. And an informed look into ESA's Essential Facts Report.

Activision takes Diablo 4 to the bank. UNBOXING Goes Gang Gang for NPC Streaming. And an informed look into ESA's Essential Facts Report.

This week, Joost and Laine explore the second quarter earnings of gaming giants Activision and Ubisoft before diving head first into the viral sensation of NPC Streaming to discuss implications and provide context around this cultural phenomenon. Finally, Laine and Joost gawk at ESA's annual Essential Facts Report––no punches barred.

Jul 28, 202301:02:01
Overwatch League faces elimination. Microsoft starts overtime. And the plea for game preservation

Overwatch League faces elimination. Microsoft starts overtime. And the plea for game preservation

Joost offers insight into Sony and Microsoft's cheeky 10-year deal over the Call of Duty franchise. We review the devaluation of the Overwatch League since 2018. And as a special treat, Laine and Phil Salvador of the Video Game History Foundation discuss the preservation of classic video games and the risk of extinction according to a recent report. 

Jul 21, 202354:07
FTC licks its wounds. Google embraces blockchain gaming

FTC licks its wounds. Google embraces blockchain gaming

We review the longer-term implications of Microsoft winning its case against the FTC and how will it impact the structural makeup of the games industry. And Google changes its policy and now allows for digital currencies on its mobile stores. Does that mean crypto is back?

Jul 14, 202345:43
The Sega data dump explained. Niantic layoffs are a mixed reality. And a preview of the coming summer semester

The Sega data dump explained. Niantic layoffs are a mixed reality. And a preview of the coming summer semester

We're back with season 3. Laine puts the 272 pages of confidential Sega documents in their proper historical context. Joost explains what the layoffs at Pokémon Go maker Niantic mean for the next iteration of augmented reality. We also briefly discuss the ABK/MSFT courtroom drama and mourn the erosion of social media.

Jul 07, 202345:36
Apple's new headset, NVIDIA's trillion dollar kingdom, Zelda but while high, and Embracer got shoved but by whom

Apple's new headset, NVIDIA's trillion dollar kingdom, Zelda but while high, and Embracer got shoved but by whom

Laine and Joost stay on the hype train with Zelda's new drop even if it is taking over their lives. We discuss Wall Street's new favorite trillion dollar tech firm, NVIDIA, and how well it fares with tech cycles. And finally, we speculate on who ditched Embracer, costing it $2 billion, right before earnings.

Jun 05, 202301:05:25
Europe hearts the Activision deal, Tears of the Kingdom, and the worst list of the best video games ever

Europe hearts the Activision deal, Tears of the Kingdom, and the worst list of the best video games ever

What happens now that the EU approved the Activision deal. The new Zelda game is out and woo boy. And Laine and Joost dissect GQ’s list of the greatest video games ever.

May 21, 202301:03:54
UK watchdog blocks Microsoft's plans, and SEGA finds out about unions

UK watchdog blocks Microsoft's plans, and SEGA finds out about unions

Joost and Laine discuss if Microsoft's takeover bid of Activision is dead after the CMA decided to block the deal. SEGA embraces a worker's union, but what is the impact on the industry?

Apr 28, 202301:10:19
Sega buys Rovio, Mario fetches $700M at box office, and demographic deep dive.

Sega buys Rovio, Mario fetches $700M at box office, and demographic deep dive.

Sega offers to acquire Angry Birds maker Rovio for $776 million. Laine and Joost dissect demographic data on Hogwarts Legacy players. And, why does everyone seem surprised the Mario movie made $700 million at the box office?

Apr 21, 202301:03:50
Recap of SXSW and GDC 2023, the Saudis buy Scopely, and what's next for The Last of Us

Recap of SXSW and GDC 2023, the Saudis buy Scopely, and what's next for The Last of Us

Joost is back from the road and shares his impressions from SXSW and GDC. Our first audience call-in question has Laine filleting the nuances around the TLoU's adaptation. And we discuss the Saudi Arabian road to video game world domination.

Apr 08, 202301:02:43
Sony's new media empire, GamePass expansionism, and the true Hogwarts legacy

Sony's new media empire, GamePass expansionism, and the true Hogwarts legacy

Laine is slowly emerging from old men media YouTube to secure themselves long-term academic stability. Joost explains how Sony is moving away from trying to invent another walkman and becoming a media firm. And we have our final say on the Hogwarts legacy. This week closes with a double load of pwns and owns.

Mar 03, 202301:05:17
Roblox's earnings, live service games versus the economy, and GDC's misstatement of the industry

Roblox's earnings, live service games versus the economy, and GDC's misstatement of the industry

We reach the end of this earnings season with Roblox, AppLovin, and NEXON. Laine and Joost take a closer look at how live services games are managing with a tougher economy. And they take a fine tooth comb to GDC's recently released report on the state of the gaming industry.

Feb 17, 202301:13:59
The issue with Harry, Take-Two's "big miss", and recent moves in anti-trust

The issue with Harry, Take-Two's "big miss", and recent moves in anti-trust

Take-Two Interactive and Activision Blizzard reported earnings, but doing well and acting right aren't the same thing. Anti-trust regulators in Europe and the UK released their latest objections to Microsoft's acquisition plans. And Laine and Joost navigate the controversy around the latest Harry Potter video game release.

Feb 10, 202356:48
Playtika's bid for Rovio, The Last of Us breaks HBO, and the impact of generative AI

Playtika's bid for Rovio, The Last of Us breaks HBO, and the impact of generative AI

Our second season starts with a review of earnings for Electronic Arts, Sony, and Hasbro. Laine and Joost delve into Playtika's $800 million offer to acquire Rovio, the maker of Angry Birds, and question whether artificial intelligence threatens their careers or if it's just a mediocre assistant. The episode concludes with an impression of HBO's The Last of Us and a reaction to the news of games journalists getting laid off.

Feb 04, 202301:13:09
Unboxing Wrapped. Highlights and predictions for 2023.

Unboxing Wrapped. Highlights and predictions for 2023.

Laine and Joost close their inaugural season with tall tales from the first podcast semester and share expectations for the year ahead. Unionization, acquisition, virtual reality, crypto, esports, and other key topics pass in revue.

Dec 29, 202256:56
FTC vs Microsoft explained, top picks at the VGAs, and the role of game engines

FTC vs Microsoft explained, top picks at the VGAs, and the role of game engines

Laine and Joost discuss the FTC suing to block Microsoft from buying Activision Blizzard, and why the deal will go through as planned. They question why the games industry needs an awards show, explore how Niantic is looking to reinvent itself post-Pokémon GO, and discuss the broader role of game engines in the industry. 

Dec 16, 202256:50
The FTX effect on gaming, Sony's plans in China, and the latest on the Activision Blizzard deal

The FTX effect on gaming, Sony's plans in China, and the latest on the Activision Blizzard deal

Joost picks through the wreckage of the FTX collapse and discusses its impact on gaming. Laine explains what Sony is up to in China.  And how much insider dirt does Joost really have on the Microsoft-Activision merger? UNBOXING IS BACK with this Thanksgiving episode.

Nov 25, 202256:19
China's games market decline, Sony's earnings, and what's on students' minds

China's games market decline, Sony's earnings, and what's on students' minds

A Covid scarce forces Laine and Joost to record remotely for the first time, but the party doesn't stop. Mixed earnings from Sony, Microsoft, and Electronic Arts suggest worse is yet to come. China suffers the first decline of its video games market in 20 years. And our two favorite games professors discuss what tech is hot or not according to their students.

Nov 04, 202244:36
The Big Games Journalism Debate Gone Wild episode

The Big Games Journalism Debate Gone Wild episode

Laine and Joost go head-to-head on games journalism, how it struggles to be both critical of new technologies like VR and Blockchain, and yet tries generate demand, adoption, and clicks. Listen to Laine break down and try their hardest to not regret starting a podcast with Joost, hear them go off-script, and rejoice when our two hosts ultimately find common ground in humanism. A rollercoaster.
Oct 31, 202201:01:48
Netflix's cloud plans, the Sony hypocrisy, Amouranth, and virtual idols

Netflix's cloud plans, the Sony hypocrisy, Amouranth, and virtual idols

Netflix aims for the sky and opens yet another studio. Laine questions if the video streamer is up to the task. Sony talks out of both sides of its mouth, hoping to hide its exclusives and undermine Microsoft's acquisition review. Twitch streamer Amouranth opens up about domestic abuse in plain view, leaving the platform speechless. And several large Chinese firms are investing in virtual influencers. Plus Laine and Joost also share their latest classroom insights.

Oct 21, 202254:04
Meta's Alternate Reality, Twitch's Bigger Cut, and Lizzo Plays the Ocarina of Time

Meta's Alternate Reality, Twitch's Bigger Cut, and Lizzo Plays the Ocarina of Time

Meta announces its new, much more expensive VR headset. Is Marc out of touch with reality? Also, Laine and Joost run the numbers on Twitch going dutch with live-streamers. And worlds collide when Megan Thee Stallion backs it up on Master Chief.

Oct 14, 202258:38
Crypto gaming creeps back, Take-Two vs tattoos, and how to measure Covid's impact

Crypto gaming creeps back, Take-Two vs tattoos, and how to measure Covid's impact

Apple and Epic Games both allow the sale of NFTs on their platform. Does that mean crypto gaming is on its way back to haunt developers? Guest star legal expert Tim Hwang explains why Take-Two lost a lawsuit around tattoos. And we answer a listener's question on the balance between inflation, Covid, and a new hardware cycle.

Oct 07, 202201:10:18
Google retires Stadia, Razer and Logitech launch handhelds, and Netflix heads to Finland

Google retires Stadia, Razer and Logitech launch handhelds, and Netflix heads to Finland

Google discontinuing its cloud gaming service Stadia is disappointing but was entirely predictable. Laine and Joost discuss what it means for the future of the celestial arcade. Razer and Logitech decide the world needs more handhelds but do we though. And Netflix Games is starting a studio in Helsinki.

Sep 30, 202258:41
Twitch gambles, loses. Rockstar leaks. And video game extremism.

Twitch gambles, loses. Rockstar leaks. And video game extremism.

GTA6 springs a leak, Twitch slows its (dice) roll on gambling streams, and the hosts weigh in on online games being used for extremist recruitment. Plus: a little love for Trombone Champ.
Sep 26, 202246:23
Video game price hikes, inflation, and farming

Video game price hikes, inflation, and farming

Nintendo and Sony announce their big deal title line-up, we explore the justification of a $70 price tag for premium games, and why the world needs more farm simulators. Wonky editing courtesy of Joost traveling.

Sep 19, 202234:40
Industry origins, Tencent buys more Ubi, and the cycle of life

Industry origins, Tencent buys more Ubi, and the cycle of life

Tencent's purchase of yet another piece of Ubisoft opens a deep dive into the origins of the games industry. Laine shares data on the devices that students own, and we discuss the changing demographic makeup of people interested in the field.

Sep 12, 202250:15
Back to school

Back to school

Laine and Joost introduce the UNBOXING podcast, discuss the start of the fall semester, the perils of teaching video games, and respond to the news from the UK where lawmakers are threatening to block the Microsoft acquisition of Activision Blizzard.
Sep 03, 202241:48