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Building Your Unique Training Brand

Building Your Unique Training Brand

By Marcus Schaller
Building Your Unique Training Brand is a podcast series for training industry leaders, marketers, and sales teams looking for better ways to engage corporate L&D buyers. You’ll learn how to build stronger long-term partner relationships, add more value with your marketing and sales approach, and solve the right problems for the right clients.
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Currently playing episode

Ep 5: Cheryl Breukelman, Principal at Epiphany Coaches

Building Your Unique Training Brand

Ep 9: Bret Kramer, VP of Sales and Customer Success at Qstream
In today’s episode, Bret and I talk about: - The importance of not trying to be everything to everyone.  - Why they’re focusing their marketing message and content on the science behind their methodology. - Why you should share the how you’ve helped clients achieve results, not just the what. Connect with Bret on LinkedIn at
September 30, 2021
Ep 8: Chris Evans, EVP Marketing and Business Development at Eagle's Flight
In today’s episode, Chris and I take a macro-level look at the training industry, and how to position your company based on your commercial capabilities and authentic mission. Connect with Chris on LinkedIn at
September 20, 2021
Ep 7: JD Dillon, Chief Learning Architect at Axonify
In today’s episode, JD and I talk about: - Educating clients to help them understand what things could look like, and how they can use different tools and resources that fit their unique reality. - Authentically good content vs transparent sales pitches. - Coming from a place of generosity when sharing insights and ideas with your potential customers. Connect with JD on LinkedIn at
September 13, 2021
Ep 6: Scott D'Amico, President at Communispond
On today’s episode, Scott D'Amico and I talk about: - Tailoring your message to the unique needs of different buyer personas. - Overcoming the challenges of both inbound and outbound marketing in a crowded space. - Maintaining a focused brand niche over the long term. Connect with Scott on LinkedIn:
September 06, 2021
Ep 5: Cheryl Breukelman, Principal at Epiphany Coaches
On today’s episode, Cheryl Breukelman and I talk about: - Recognizing and serving the unique needs of your clients throughout the organization, including HR partners and individual learners. - Using content marketing to engage your target audience, build relationships, and create a community. - Educating clients on the value of coaching, and the specific impact it can have within their organization. Connect with Cheryl on LinkedIn:
August 31, 2021
Ep 4: Aden Nepom, President of Art of Change
On today’s episode, Aden Nepom and I talk about: - The different approaches needed for engaging with HR vs functional teams. - The critical importance of relationships to drive training opportunities. - Becoming more relevant to specific clients by speaking the right language and focusing on the right problems. Links: Connect with Aden on LinkedIn: Learn more about Art of Change: Aden’s current coaching offer: On Your Feet: Merlin Works: UT Professor mentioned during the show:
August 24, 2021
Ep 3: Bianca Nieves, VP of Growth at Arist
On today’s episode, Bianca Nieves and I talk about: - How the team at Arist creates content to educate their market about incorporating new learning tools and approaches.  - Building successful long-term customer relationships by providing clear, tangible guidance and next steps. - The importance of aligning your Sales and Marketing teams in order to provide more value for potential customers during the buying cycle. Connect with Bianca on LinkedIn at
August 16, 2021
Ep 2: Sherri Griffin, Sales Director at Axonify
I’m thrilled to have Sherri Griffin, sales director at Axonify, on today’s show. We talk about how to focus your outreach and marketing to serve a specific target market in a meaningful way, why technology and training will continue to become more seamless, and the importance of approaching business and life with an abundance and generosity mentality.  Links from today’s episode: - Connect with Sherri on LinkedIn here: - Check out Axonicom 2021. Registration is free and the speakers are amazing! - Link to Sherri’s and Erika’s video clip: - Follow JD Dillon, Axonify’s chief learning architect, on LinkedIn for his amazing content:
August 11, 2021
Ep 1: Stephen Shapiro
I’m so happy to have Stephen Shapiro as my guest on the show’s premiere episode. Stephen is a hall of fame speaker and author of several books, most recently Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems. We talk about how he’s built his unique training brand by embracing experimentation, focusing on serving rather than selling, and building long-term relationships with his clients and partners.
July 28, 2021
Welcome to Building Your Unique Training Brand — a new podcast series for training industry leaders, marketers, and sales teams looking for better ways to engage corporate L&D buyers. In the coming months, you’ll get practical, actionable tips to help you: - Build stronger long-term partner relationships.  - Add more value with your marketing and sales approach.  - Solve the right problems for the right clients. Stay tuned for our premiere episode coming soon. And be sure to subscribe to the show. 
July 21, 2021