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Unusual Profits Podcast

Unusual Profits Podcast

By Michael Girdley
Expert operators in unusual businesses explain how they make money.

(Formerly known as the How My Business Works podcast.)

Hosted by Michael Girdley (twitter:@girdley)
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Currently playing episode

The Cargo Aircraft Medical Module Business - Bianca Rhodes is CEO of Knight Aerospace - Unusual Profits ep 18

Unusual Profits Podcast

The Window Washing Business - Johnny Robinson Co-founder of Orange Window Cleaning - Unusual Profits ep 21
This week we make a deep dive into the window washing business. Johnny Robinson is co-founder of Orange Window Cleaning in Orange County, CA. We go deep into how they acquire customers, transitioning to a 1099 independent contractor model and how he has expanded his business interests beyond windows to helping small businesses win with digital marketing. Enjoy! Michael
October 12, 2021
The Non-Ferrous Casting Facilities Business - Reg Zeller of CaneKast - Unusual Profits ep 20
Reg Zeller is CEO of Canekast. He is building the first coast-to-coast network of non-ferrous casting facilities (   Starting with a single foundry, he has since expanded the business by acquiring multiple facilities across the USA.   We cover the dynamics of the foundry, what scale helps and doesn't help with, and how they survive and thrive in a niche dominated by technology that is 50 years old and older.   I hope you enjoy it as much as I did!  Michael
September 27, 2021
Grocery Store Chain Business - Rob LaBonne of Labonne's Markets - Unusual Profits ep 19
Rob Labonne is COO of LaBonne's Markets (, a 4-store grocery chain with 440+ associates in Connecticut, USA. They are a family-owned grocery store chain located in several smaller towns in Connecticut.  We cover the dynamics of the grocery business, what scale helps and doesn't help with, and how to survive as a smaller provider against the big regional, super-regional and national grocery chains. I hope you enjoy it as much as I did! Michael
September 19, 2021
The Cargo Aircraft Medical Module Business - Bianca Rhodes is CEO of Knight Aerospace - Unusual Profits ep 18
Bianca Rhodes is CEO of Knight Aerospace ( in San Antonio, Texas.    They are a company that makes roll-on/roll-off medical modules for cargo aircraft as well as other equipment widely used in the aerospace industry.  These modules are used to turn cargo airplanes into full-blown flying hospitals for VIPs and other medical patients.   I think you'll see why people love working for Bianca after learning about her and this business.   Michael
September 10, 2021
The Flare Gas Bitcoin Mining Business - Matt Lohstroh from Giga Energy - e17
Matt Lohstroh runs Giga Energy, a company that uses excess natural gas from oil wells to mine bitcoin on well sites. They take the gas that is normally burned off and turn it into cryptocurrency. This interview is a fascinating journey into how the old economy of energy in Texas is meeting the new. Michael
September 3, 2021
The High-end Restaurant Group Business - Morgan Weber from Agricole Hospitality - e16
This week's episode has Morgan Weber, co-founder of Agricole Hospitality. They are a diverse group of high-end, specialty restaurants in Houston, Texas. What's interesting is the corner of the market where they play formed by high-quality experiences and attention to detail. Really fascinating to hear Morgan talk about how they look at the business and market in a pretty unique way. More about Agricole here:
August 16, 2021
The Vehicle Armoring Business - Mark Burton - CEO of ArmorMax - e15
This week's guest is Mark Burton, CEO of ArmorMax and International Armoring in Salt Lake City, UT. They armor cars for customers in 14 countries and 4 continents. Join me in learning how this business works. Michael
July 15, 2021
The Domain Brokerage Business - Andrew Rosener - CEO of - e14
Andrew Rosener is CEO of, a domain name brokerage based in Lisbon, Portugal. We learned how the fascinating world of domain name investing and transactions work. Other topics include China's effect on domains, Andrew's most valuable domains, and how the industry has evolved. Hope you enjoy! Michael
June 25, 2021
The Hard Money Lending Business - Matthew Weidert of Longleaf Lending - e13
We learn how the hard money lending business works with Matthew Weidert. His company's website is: Enjoy! Michael
June 22, 2021
The Physical Security Business - Bruno Lavado CFO of Elevation Security - e12
We learn how the physical security business works with Bruno Lavado.  I think you'll enjoy his story as an immigrant to the US from LATAM. Now building a business with partners.  They plan to break $2mm in revenue this year at their business, Elevation Security. Michael
June 5, 2021
The Demolition Business - Sam Bacon, CEO of Green Circle Demolition
The guest is Sam Bacon, CEO of Green Circle Demolition out of Atlanta, GA. We talked through how the demolition business works including strategies to even out revenue and grow this type of company. Enjoy!
May 27, 2021
The Freight Industry Media+Data Business - Craig Fuller, CEO of FreightWaves
New Episode Alert! The guest is Craig Fuller, CEO of FreightWaves out of Chattanooga, TN. We had a fascinating discussion about how FreightWaves works, including the marrying of a media business and a Saas-like data business. Enjoy!
May 21, 2021
The Litigation Finance Business - Cayse Llorens CEO of LexShares / e9
Cayse Llorens is CEO of LexShares, a Boston-based company that specializes in civil commercial litigation finance. - We spoke about the types of litigation finance - How a company like LexShares compares and thrives compared to other players in the space Enjoy!  Michael
May 17, 2021
The Corporate History Agency Business - Jason Dressel President of History Factory / e8
This week is Jason Dressel, President of History Factory. They're a 40-year-old marketing agency that helps large corporations discover and leverage their history as they pursue their future. Besides operating archive services, they offer a suite of services around corporate history. Learn how the business works here.
May 1, 2021
The Real Estate Syndication Business (REPE) - Chris Powers CEO of Fort Capital, LP - e7
Chris Powers, CEO, of For Worth-based privately owned real investment firm Fort Capital, LP. I learned: - How to get started in RE syndication - How syndicators make money - Trends happening in the industry Enjoy! Michael
April 2, 2021
The D2C eCommerce Business - Kelcey Lehrich CEO of - e6
I spent this week's episode talking with Kelcey Lehrich about a business very foreign to me, D2C e-commerce businesses. His business operates a holding company with multiple brands. Their products are very diverse including knives, diapers and others. What was interesting was the "moat" created around brands and non-dependence upon platforms like Amazon. Kelcey recently launched an innovative EIR program you can learn about here: Hope you enjoy,  Michael
March 19, 2021
Ad Valorem Property Tax Consulting with Zachary Fleming of Ryan LLC - e5
New episode! With Zachary Fleming (@zlfleming), who works at Ryan LLC and heads their San Antonio office.  He is a commercial real estate tax consultant. We learn how the ad valorem property tax consulting business works. Here's his bio and company website:
March 15, 2021
The Goat Rental Business - CEO Aaron Steele from Goats On The Go® - e4
In this episode, I talked with CEO Aaron Steele about his goat rental business called Goats On The Go® (@GoatsontheGo). Or, by its technical name "targeted grazing". Things we learned in this episode: - Why goats instead of sheep? - How the business can scale? - Why people rent goats? Enjoy this one. I did! Michael
March 11, 2021
The Commercial Insurance Brokerage Business - Jonathan Crystal - e3
Jonathan Crystal is a 20-year veteran of the commercial insurance brokerage business.  In this episode, he explains how the business works.
March 5, 2021
The Southern USA Lumber Business - Matt Moldenhauer CEO of Bellwether Forest Products - e2
Matt Moldenhauer, CEO of Bellwether Forest Products in South Carolina. ( They are a service provider in the timber industry doing safe, sustainable, and responsible timber procurement, logging, and hauling services.
March 3, 2021
The Independent Winery Business - Amy Prosenjak of A to Z Wineworks - e1
Amy Prosenjak, CEO of A to Z Wineworks in Oregon, joins Michael to explain the business of being an independent winery. This is our first episode, so would love your feedback! Email us: michael@ girdley .com
February 27, 2021