Uplink Marketing Podcast

Jenny is an independent SEO Consultant with more than 12 years of experience helping companies and content creators generate brand awareness, traffic, and conversions with SEO. Jenny is passionate about her field, and is a frequent speaker on SEO and website marketing. She has taught SEO at WordCamps around the country, NAIS, EdNET, PRSA, Business Marketing Association, and various digital marketing organizations. She is on the faculty for the American Marketing Association and has taught SEO to thousands of marketers over the past 12 years.

Today's guest is John Horn. John is a Managing Partner at StubGroup, a Premier Google Partner ranked in the top 1% of all Google Partners worldwide. John has taught digital marketing to over 85,000 students online and spends his days looking for ways to keep at the cutting edge of the digital advertising world, equipping the team at StubGroup to provide excellent service to their clients and speaking with businesses looking for an effective PPC management solution.

John lives and breathes PPC and he can talk for hours on campaign types, bidding strategies, keyword structure, and so on, but what really excites him is figuring out how to use those technical abilities strategically for each client's unique scenario.

Breanna Honeycutt is the VP of sales for Nextep. Having been with the company since 2006, she's seen Nextep through tough times including the economic downturn and the pandemic but also through tremendous growth. Christy Hrencher has years of experience in the B2B world and leads the Nextep marketing team in everything from branding to digital, communications, and technology.

Alan McNaron is the Founder and Director at Orange Identity, a creative agency specializing in strengthening brands by showcasing their differences. After ten years of marketing experience, Alan has mastered the art of clear and efficient communication. Today, he tells us all about elevator pitches. After today, you'll learn what makes them effective, how to know if they're effective, and where you can fill in the gaps.

Joe and Tim met in college, where they became serial collaborators and learned how to successfully promote ideas (and get in trouble with the school administration) using solid tech and design. That was ten years ago. Having spent much of the meantime in corporate environments (getting in less trouble), they now operate Maniac, an unagency that makes marketing your business way less complicated.

Their goal? To deliver exceptional experiences for their clients and accountable marketing based on strategic design and teachable tech. No more headaches.

Ben and Carter interned at Uplink Marketing for the Summer of 2021. They brought unique and fresh perspectives and asked great "why" questions that our team benefitted from. We wish them well as they head off to the next school year!

Ben Segars graduated from Cambridge High School in 2021 and is set to attend the University of Oregon in the fall. He enjoys attending sporting events and playing video games.

Carter Benson attends Alliance Academy for Innovation in Cumming, GA and loves queso and mechatronics (not at the same time).

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Lain McCanless is the Executive Director of Robbins Nest Media and is known as Chief Storyteller in the marketing industry. He’s a visionary and loves to celebrate other people’s businesses and passions through the lens of marketing. With a degree in Public Relations and Social Media, he is pioneering digital marketing in Branson, Missouri. Outside of his 9 to 5, Lain is a communicator in Evangelism and Leadership in the United States. On a typical evening you can find him spending time with his wife, Aspyn Lee, sitting around a bonfire or playing music.

Patrick is the Director of Client Success at Uplink Marketing and in this episode we talk through how data impacts marketing and decision making.

Patrick is the Director of Client Success at Uplink Marketing and in this episode we talk through how data impacts marketing and decision making. 

Hudson Phillips is the Creative Director at Uplink Marketing, a digital marketing & branding agency located in Alpharetta, GA. 

He also writes films and hosts an online community for screenwriters who want to be a part of a community that helps them get script done.

In this episode I try to pull out similarities between the Journey and Digital Advertising (Ad-Venture). 

Books referenced:

• The Hero's Journey
• 12 Rules for Life

May your week be full of randomness. And may you rest in the beautiful mystery of perhaps.

Recently, I’ve been noticing a trend among the stories told by people I admire. 

This episode was inspired by those stories. 

May you be willing to let confusion give way to wonder and to practice not-doing. And in doing so find that everything falls into place. May you reign over all things and may sovereignty be your rest. 

Some thoughts on vibrations.

Excerpt:

"You are noise. You are made up of tiny vibrations. Tiny noises. Silence is your substance - your sub-stance. And when you combine your silence with your noise you become sound.

Together, you are sound.

You are sound that provokes emotion.

Your vibrations make people feel.

You are a note in The Great Symphony."

In this episode Evan Chasteen and Clay Jones discuss the importance of building relationships when it comes to the sustainability of your business. 

Evan Chasteen shares five thoughts on marketing and being in the midst of coronavirus.

1. Be sensitive.
2. Encourage thoughtfulness and compassion.
3. Check your motivations.
4. Double check how you are motivating others.
5. Get creative!

In this episode Evan Chasteen and Hudson Phillips discuss the difference in planning versus guessing using the drive to and from work as a metaphor. 

Marcus Buckingham is the guy's name Hudson couldn't think of. 

In this episode Evan Chasteen and Hudson Phillips talk about being true to yourself as an individual and as a business. 

Inspiration for this episode:

In this episode Evan Chasteen and Hudson Phillips talk about love. 

Takeaways: 

• To love you must know yourself.
• Love yourself and love others in that order.

In this episode Evan Chasteen and Hudson Phillips talk about contracts and use metaphors to explore trust.

In this episode Evan walks Hudson and the listeners through a quick exercise and then they talk about ice cream metaphors.

In this episode Evan Chasteen and Hudson Phillips talk about death and death metaphors and relate their experiences with physical deaths of loved ones to the tiny deaths we face each day. 

In this episode Evan Chateen talks through Uplink Marketing's Paid Social Checklist. 

This checklist was developed to help businesses better understand if paid social media advertising is a viable marketing strategy that can produce a positive ROI.