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The UppSkill Podcast - Marketing, Business and Everything Startup

The UppSkill Podcast - Marketing, Business and Everything Startup

By Arbab Usmani

I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing.
I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well.

I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people of my country.
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#24 - Bait & Switch - Marketing Psychology Hindi Podcast

The UppSkill Podcast - Marketing, Business and Everything StartupFeb 27, 2019

00:00
05:07
#134 Social Proof & How It Influences decisions (English)

#134 Social Proof & How It Influences decisions (English)

Ever wondered why we often gravitate towards things that others are already buzzing about?

This magnetic pull is the work of social proof, a psychological phenomenon that significantly influences our decisions.

Imagine you're strolling down a busy street, deciding where to dine. One restaurant is bustling with happy diners, while another is eerily quiet. Instinctively, you're drawn to the lively spot. That's social proof in action!


in today's podcast we will learn how marketers are using social proofs almost everywhere, what is psychology behind it and how you can also use it!

Jan 29, 202403:41
#133 Scarcity : The Secret Weapon Of Successful Marketers (English)

#133 Scarcity : The Secret Weapon Of Successful Marketers (English)

Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity.

It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable.

This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.

It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out.


I hope this podcast will help you to become a better marketer.

Jan 22, 202404:19
#132 5 Myths Around Digital Marketing ( English)

#132 5 Myths Around Digital Marketing ( English)

We as digital marketer deals of a lot of things, especially some myths which haunt us as these myths comes from clients.


Next time any client tells you any of the myths present in the podcast, you can answer beautifully.

Jan 22, 202406:15
#131 - 5 Skills Every Marketer Must have ( Hindi)

#131 - 5 Skills Every Marketer Must have ( Hindi)

ek marketer bahut si alag alag skills ko le ke banta hai, usko apni marketing ko behtar karne ke liye ye saari skills use karni hoti hai.


aaj is podcast me hum janenge ki ek marketer ko kaun kaun si 5 skills aur bahtar bana sakti hai.

Jan 08, 202407:18
#130 How 'Just Do It' Elevated Nike from Mere Footwear to an Iconic Lifestyle Phenomenon

#130 How 'Just Do It' Elevated Nike from Mere Footwear to an Iconic Lifestyle Phenomenon

Nike ke tagline ko sabne suna hai 'Just do it'


par is tagline ke piche ki soch kya thi?

Is tagline ne 18% market share se 43% market share pe la ke khada kar diya Nike ko US me.


aaj jante hai is case study ko

Nov 17, 202302:08
#129 - Celebrate Your Failure If You Want To Become Successful

#129 - Celebrate Your Failure If You Want To Become Successful

doston aksar hum apne failures ko ek bure nazariye se dekhte hai par sachai ye hai ki agar wo na ho toh na learning curve hoga aur na hi jeet ka maza.


Aap sochiye ki bachpan me aap kitni baar fail hue honge jab chalna shuru kiya tha, kya wo bachha failure ke dar se aghe effort karna band kar deta hai ya fir fail ho ho ke hi chalna seekhta hai.


Bade ho ke ye attitude me badlav kyun?


bas isi baat ko hamne apne is podcast ke zariye aapke saath share kiya hai

Jul 17, 202307:28
#128 Kab Aur Kaise Fund Raise Karen Apne Startup ke liye

#128 Kab Aur Kaise Fund Raise Karen Apne Startup ke liye

Aap logon me bahuton ke liye Funding ek exiting topic bhi hai aur complicated bhi, kab apke startup ko fund ki zarrorat hai? Kaise fund raise karen? Kinse raise karen? Legal kya kya problem aa sakte hai? aise dheeron sawal apke dimaag me ghumnte honge, isliye hamne Sujit Jha Bhaiya ko bulaya jo ki Co-founder hai Legal Salah ke jo ki ek leading Legal Compliances company hai India ki aur saath hi ye Co-founder hai okAcquired ki jo ek firm hai jiska kaam startup founder ko investor se milana aur startup ko early stage me fund karna bhi hai, shayad inse behtar vyakti hamen nahi mil sakta hai is topic me baat karne ke liye. toh chaliye samajhte hai funding ke process ko is podcast me

May 15, 202312:54
#127 Shadowban Kya Hai Aur Usee Kaise Deal Karen?

#127 Shadowban Kya Hai Aur Usee Kaise Deal Karen?

kya kabhi aisa hua hai ki aap Instagram me post daal rahe hai par usko reach nahi milni band ho gayi ho?

Ya fir apka post feeds me nahi aa raha hai apke followers ke?

Then shayad aap ka account shadowban ho gaya hai.

Aaiye samajhte hai ki ye kya hota hai, kyun hota hai aur isko kaise apni profile se hataya jaye is podcast ke zariye

Mar 16, 202310:42
#126 How To Manage Time By Building Processes? English productivity Podcast

#126 How To Manage Time By Building Processes? English productivity Podcast

Hi folks,

A lot of you wonder how Arbab Usmani have a lot of time on his hand.

He teaches people, manages marketing for almost half a dozen companies, plays video game, read books, watch movies and hang around family.

The secret is not magic but a very well-optimised time without any procrastination, he has the same amount of time as you but he is much more effective in it by building processes and delegating work.

In this podcast, he explained how he does it, hopefully, this podcast with a live example will be very helpful for you.  

Jan 23, 202310:36
#125 How To Choose Perfect Expired Domain For Your Business Ft Praneet Thakur ( Hindi)

#125 How To Choose Perfect Expired Domain For Your Business Ft Praneet Thakur ( Hindi)

Expired domain ek aisi domain hoti hai jo kisi time me active thi aur baad me uske owner ne use renew nahi kiya, par us domain pe SEO pe kai mahino ya fir saaloon kaam ho chuka hai toh uska ek bahut bada value aapko milta hai jaldi rank karne ko.


Par ye expired domain ki duniya utni seedhi nahi hai agar zara se pair fisla toh aap apne paison pe jaise aag laga rahe honge, isiliye aaj ke podcast me Praneet aapko aisa karne se rokne jaa rahe hai by sharing the right way to choose expired domain.


Toh chaliye sunte hai is podcast ko 

Dec 19, 202211:17
#124 Pilot Projects kya hote hai aur marketer usko kaise use kar sakte hai?

#124 Pilot Projects kya hote hai aur marketer usko kaise use kar sakte hai?

Doston kisi bhi startup ko shuru karne se pahle hum uspe pilot project run karte hai, ye sort of ek testing hota hai jo kam keemat pe hamen market ki validation de deta hai aur saath hi hamare product ya service ki kamiyon ko bharne me madad bhi karta hai.

Theek isi tarah se marketers hamesha koi na koi pilot projects chalate rahte hai apne campaign ko le ke, usse ye test karte hai ki kya kya cheezein kaam kar sakti hai aur kaise unko behtar banaya jaye. 

Aaj ke podcast me examples ke saath bilkul asaan bhasha me hum ye samjhenge ki aisa kaise kar sakte hai 


Chaliye khud ko #UppSkill karte hai 

Nov 21, 202207:17
#123 Ultimate Guide Optimizing Speed Of Your Wordpress Site For Non Coders ft Rajesh Arya

#123 Ultimate Guide Optimizing Speed Of Your Wordpress Site For Non Coders ft Rajesh Arya

Doston hamesha se ek fast website business ke liye achhi mani gayi hai aur kai sare insights hai jo is baat ko prove karte hai ki jitni achhi website ki speed hogi utna achha wo user ke liye hogi. Isi wajah se hum apne developers ko website ki speed optimize karne ke liye kahte hai aur developer alag alag technique use kar ke speed achhi kar bhi dete hai.

Par blogging world me hum khud hi developer hote hai jo Wordpress jaise CMS ko use karke coding kiye bagair achhi website bana lete hai par problem fir bhi speed ki aati hai.

Aaj isi topic pe Rajesh Arya Bhai apko is podcast ke zariye kuch aisi cheezein sikhane wale hai jisko use karke aap instant website ki speed behtar kar sakte ho aur wo bhi bagair coding ka upyog kiye.


toh der kis baat ki apna headphone lagaiye aur is podcast ko sunna shuru kar dijiye

Nov 14, 202213:21
#122 How to deal with rejection in Sales

#122 How to deal with rejection in Sales

Hi folks,

A business depends upon sales and sales is not easy, you need to understand the requirement of your customers and then provide a solution which involves your product or service, but only knowing about the user is not all, even after you provide every solution there are some roadblocks you need to overcome, these roadblocks are known as Sales Objection.

In today's podcast which is Deeksha's first podcast as well, we are going to explore these areas and will educate you on types of sales objections and how to deal with one.

Nov 08, 202212:21
#121 Why Content Marketing Is Important For you? Hindi Marketing Podcast

#121 Why Content Marketing Is Important For you? Hindi Marketing Podcast

We often hear content is important but question is ki ye kyun important hai, content ke through aap kya kya achieve kar sakte ho aur marketing me isko target karna kyun zaruri hai.


aappke inhi sab sawaloon ka jawab is podcast me hai 

Oct 18, 202206:10
#120 5 Basics Of Digital Marketing Which Will Never Get Old (Hindi Podcast)

#120 5 Basics Of Digital Marketing Which Will Never Get Old (Hindi Podcast)

doston waise toh hum log roz hi sunte hai ki Digital marketing bahut hi fast changing industry hai aur baat sahi bhi hai, cheezein raaton raat badal bhi jaati hai par fir bhi kuch aise basics hai jo change nahi hote aur aghe hone ki sambhavna bhi kam hi hai, jiske bal pe ye Industry tiki hui hai aur aaj ke podcast me uske baare me hi baat karenge hum ki aisi 5 cheezein jo kabhi purani nahi ho sakti hai Digital Marketing me.

toh der kis baat ki, apne headphone lagaiye aur sunna shuru kar dijiye

Oct 03, 202205:58
#119 Focus on Selling Solution Over Product Or Service

#119 Focus on Selling Solution Over Product Or Service

doston bahut baar aisa hota hai ki hum jab bhi kisi cheez ki marketing karte hai toh hum bahut maternalistic ho jate hai aur logo ki problem ko sahi se nahi samajhte, jiske solution ke liye wo apka product ya service use karenge. Ye podcast many usi though process ki challenge karne ke liye banaya hai taki apko ek naya nazaria de sakun jo bahut hi zyada effective hai aur is nazariye se chal ke logon ko convince karna bhi asaan hai.

wo nazaria hai ki aap logon se aise communicate karen ki aap unke problam ka nivaran yani ki solution de rahe ho aur aap iske liye eligible ho....

iske alawa kaagfi aur valuable golden nuggets hai is podcast me, isko suniye aur hamen bataiye ki apko ye podcast kaisa laga.

Sep 19, 202206:24
#118 Apne traditional business ko digital space me lane ke liye aap ko kya karna hoga?

#118 Apne traditional business ko digital space me lane ke liye aap ko kya karna hoga?

aap apne ek traditional business chala rahe hai jo theek thak chal raha hai par at the same time aap ke customer internet ka prayog kar rahe hai aur aap ke competitor uska fayada utha rahe hai.

Aap ko ye lagta hai ki aap ke business ko bhi digital space me jaana chahaiye par at the same time ye area aap ke liye naya hai so is baat ka dar lagta hai ki kahin koi bewkoof na bana de ya fir kahin koi aisi galti na ho jaye jahan aapki energy aur paisa dono lage par output kuch na aaye.

toh aap is podcast ko suniye jisme hamne aapke inhi problems ke baare me baatein ki hai, taki aap behtar tareeke se is space me decision le saken aur aap jin jin cheezon se dar rahe hai uspe jeet paa ke ek achha successful business digital space me bhi run kar sake

Aug 29, 202209:42
#117 A Note To New Marketer By Arbab Usmani

#117 A Note To New Marketer By Arbab Usmani

aap apna career marketing me shuru karna chaha rahe ho ya fir apne business me usko use karna chaha rahe ho ?

Main aap ko bata dun ki marketing jo upar se dikhti hai usse kahin zyada dharti ke andar bhi faili hui hai, yahi wajah hai ki apko apni khud ki bhi zameen mazboot karne ki zaroorat hai.

Par usko karne ke liye apko kuch cheezein samajhni padegi aur isi wajah se maine ye podcast banaya hai jo new marketers ko ek direction dega ki kis disha me sochna hai aur aghe badhna hai.

Hope this will help you a lot #RukengeNahi 

Aug 22, 202207:12
#116 - Sense Of Completion In Product Led Marketing

#116 - Sense Of Completion In Product Led Marketing

Sense of completion is a psychological trick a lot of brand uses to make you feel your brain like something is missing in your day-to-day life. 

be a toothpaste, shaving cream, e-commerce site's well-crafted thank you page, lead generation form completion popup etc.

let's learn about it  in a very simple language 

Aug 16, 202206:46
#115 My 8 Step Formula For being Super Productive

#115 My 8 Step Formula For being Super Productive

Sometimes people ask me that I do a lot of things in my life, do I have 48 hours in a day?

The answer is no, I stay productive throughout the day and I use some of the tactical and mental tricks to do so.

In this podcast, I am going to tell you about my 8-step formula to become super productive in life.

Hopefully, this podcast will help you to become productive too. 

Aug 08, 202218:41
#114 How To Start Your Startup Journey | Step By Step Process

#114 How To Start Your Startup Journey | Step By Step Process

Doston aap apna startup shuru karna cahahte ho par samajh me nahi aata ki kahan se shuru karen, is fundamental problem ko solve karne ke liye hi humne ye podcast banaya hai. Jahan step by step process me apko hum ye batayenge ki step by step kaise startup ko khada kiya jaaye so that aap iske around aur research karen aur sahi se apni startup journey puri karen. 

Aug 01, 202208:41
#113 5 Essential Skill Every Marketer Should Have

#113 5 Essential Skill Every Marketer Should Have

Doston marketing ke jab aap execution level pe jaate ho toh cheezein utni asaan nahi hoti jitna ki bahar se dekh ke lagti hai, iska one of the reason lack in skills bhi hota hai aur yahi wajah hai ki aaj ke podcast me hum baat karenge 5 aise skills ke baare me jiski zaroorat aapko hamesha pdegi hi padegi.

Chaliye ab sunte hai is podcast ko ye janne ke liye ki wo skills kya hai

Jul 27, 202207:18
#112 Why your business needs marketing?

#112 Why your business needs marketing?

When you want to sell something, you must first communicate its benefits to your customers. Usually, this is what marketing does and we all know about this, but is there anything more marketing does for your product or service? Lets understand this in a more profound level and understand how marketing actually help your business. 


Jul 18, 202206:56
#111 Setback is temporary, learning is permanent - How to deal with failure in life

#111 Setback is temporary, learning is permanent - How to deal with failure in life

Doston hum apne jeevan me hamesha hi fail hote aaye hai, aur aap aaj jo bhi ho wo shape karne me failure ka sabse bada haath hai. Is video me aaj hum janenge ki kaise aap failure ko ek positive aspect ki tarh dekh sakte hai aur usko apne advantage me use kar sakte hai

Jun 20, 202207:35
#110 Why Product Funnel Is Important For marketers?

#110 Why Product Funnel Is Important For marketers?

We often talk about a marketing funnel whose work is to bring your customer to your website but the real game begins on your website when the product funnel convinces the user to guide to the payment page.

A small tweak in the funnel can bring a lot of sales or destroy a complete business that is why it is important for marketers to understand how their users are navigating.

let's demystify product funnels from the point of view of a marketer.

Jun 14, 202207:44
#109 Halo & Horn Effect and How It Impact Branding and Endorsements

#109 Halo & Horn Effect and How It Impact Branding and Endorsements

Hello doston,

Aaj hum log sikhenge ki Halo aur horn effect hota kya hai aur kaise ye branding me bahut sari cheezein change karta hai. Kya reason hai ki ek brand kisi celebrity ko endorsement ke liye hire karta hai ya fir nikal deta hai.

In sab baaton me hum is chote se podcast me baatein karenge taki kal ho ke aap bhi in sab strategy ka use apne business ya job me kar sake 

Apr 19, 202203:19
#108 The UI and UX Mantra feat Harsha Kakkeri - Founder Designboat

#108 The UI and UX Mantra feat Harsha Kakkeri - Founder Designboat

Harsha is a beast when it comes to designing UI and UX, he self-learned the art and spend almost 15 years in the Industry and finally decided to share his wisdom and knowledge with the people to make more amazing UI and UX designers, he founder of Designboat which is UI/UX School & Innovation Hub.

We could not find anyone better than him to talk about UI and UX because we wanted to make our audience understand this in very layman's language. 

Harsha is a true educator by heart and with Arbab Usmani who is our founder, this podcast became even better.


We hope that you enjoy the podcasts as there are ample amounts of golden nuggets and value bombs in them. 

Apr 11, 202213:10
#107 What are 4 Media types marketers use?

#107 What are 4 Media types marketers use?

Hum log jab marketing karte hai toh chaaron taraf se gheere hote hai distribution plateform ke aur alag alag media types se, is podcst me main apko 4 media type jo most of the marketer use karte hai aur kisi do ke intersection se kaun si strategy nikalti hai wo bhi batane ki koshish kar raha hun.


I hope ye podcast apki life me dher sari value add kare

Mar 28, 202206:14
#106 Why Indian Youth Needs to Uppskill Themselves Feat Major Mohommed Ali Shah

#106 Why Indian Youth Needs to Uppskill Themselves Feat Major Mohommed Ali Shah

India is becoming a superpower and skilful youth is one of the reasons for our rise, in this podcast with Major Mohommed Ali Shah who has given the maximum number of TEDx talks in the world and an Army Veteran going to discuss with our co-founder and CEO Arbab Usmani in this topic 

Mar 21, 202224:59
#105 Marketing Is Similar to Muscle Building, Here Is How?

#105 Marketing Is Similar to Muscle Building, Here Is How?

The first day someone hires you as a marker start expecting results from the very next day, marketing doesn't work like that. 

I have been there and this is how I make my client understand in the language everyone understands. 

A draw parallel marketing to building muscle basics of which we all have been taught in our school days and most of the time they understand what I am saying.

You can use the same analogy to make them understand how marketing works, hope this podcast helps you a lot 


Mar 14, 202206:02
#104 The Art Of Finding Your Voice Feat RJ Raghav

#104 The Art Of Finding Your Voice Feat RJ Raghav

finding your voice doesn't mean only finding how you sound, it means finding the personality of your voice as well and in this podcast, we are going to do the same. We have invited RJ Raghav who is India's most viral RJ because he is the best person to guide us about this with the pinch of his own life story.

Let's start to find our voice

Feb 21, 202219:24
#103 What is Anti marketing and how brands are using it? | Marketing Vase Study | hindi

#103 What is Anti marketing and how brands are using it? | Marketing Vase Study | hindi

what if an ad campaign tells you to uninstall their app you have installed on your mobile phone? 

What if a clothing brand ask you not to buy their jacket?

If you are wondering who are these stupid people who are literally destroying their business via these kinds of campaigns then let me tell you these are some of the most successful campaigns they have done and it helped them to increase in sales. 

today we are going to learn about a marketing strategy that focuses on the shortcoming of the product rather on the benefit of the products in this podcast 


Feb 14, 202209:44
#102 How To Apply Growth Mindset Ft. Udit Goenka | Samvaad Episode 2

#102 How To Apply Growth Mindset Ft. Udit Goenka | Samvaad Episode 2

Our mind is our greatest enemy and our best friend as well, it is all about what kind of mindset you carry.

and to carry any kind of mindset you need to understand it first.

A growth mindset is one of the reasons for my success and many like me.

I wanted to tell more about it to our community that is why I invited Udit Goenka, who is an amazing growth hacker and carry the same mindset for years.

With his and my experience, we are gonna share how we used a growth mindset to become successful in our businesses.

Feb 07, 202223:36
#101 How Apple uses 'Unique Value Effect' to reduce price sensitivity?

#101 How Apple uses 'Unique Value Effect' to reduce price sensitivity?

when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price.

and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how to do it.


That is why in this podcast we take Apple as an example and share how it creates their own unique value effect and at the same time reduce competitors unique value effect as well. 



Jan 31, 202207:12
#100 How To Develop Growth Mindset Feat Nitin Sethi (Chief Digital Officer, Adani Groups) | Samvaad Episode 1

#100 How To Develop Growth Mindset Feat Nitin Sethi (Chief Digital Officer, Adani Groups) | Samvaad Episode 1

What if you have a mindset that refuses to give excuses? 

What you have a mindset that helps you to grow?

What if you have a mindset that helps people around you to grow?

but is it possible to have such a mindset?

The answer is yes, and we call it a growth mindset.

In our 100th podcast, we are going to learn how to develop one and how to learn from your mistake and others too.

We are going to take help from Nitin Sethi Bhai and his more than 1.5 decade experience to decode the secret of a mindset which only thinks about being successful and refuse to give excuses on to the journey toward their goals.

let's listen to something which will be a lifelong lesson for many of you :) 


Jan 24, 202224:43
#99 Why Customer Experience is Important in Marketing

#99 Why Customer Experience is Important in Marketing

Hey folks,

We all know customers are important for any business and they should be the centre for your marketing strategy too, but the question is what is exactly we call customer experience and how to improve it, does it help in marketing?

to give the answer to all of your queries, I have recorded this podcast 

Jan 17, 202208:57
#98 What Is Google MUM Update & How It Is Going To Change SEO Forever? (Hindi)

#98 What Is Google MUM Update & How It Is Going To Change SEO Forever? (Hindi)

Google is using a new model to understand the content and they already said that this model is 1000 times powerful than the last model which is known as BERT, this new language understanding AI model will bring a lot of improvement toward the intent of the user and we know it as MUM (Multitask Unified Model).

MUM not only understands language but also generates it. It’s trained across 75 different languages and many different tasks at once, allowing it to develop a more comprehensive understanding of information and world knowledge than previous models. And MUM is multimodal, so it understands information across text and images and, in the future, can expand to more modalities like video and audio.

Let's understand what is this model and how it will impact the work of SEO

Dec 29, 202107:25
#97 - Keyword Cannibalization - When your one page became enemy of another and how to solve it

#97 - Keyword Cannibalization - When your one page became enemy of another and how to solve it

Hi Friends,

Suppose you write a piece of content and suddenly and your page is not able to index or maybe some other pages start receiving less organic traffic.

While there can be several reasons for those two things but one of the reasons can be 'keyword cannibalization', in this case, your one page becomes the enemy of another page and start harming them. 

In this podcast, I covered the reason and how to solve this issue with ease, I hope this podcast will add a lot of value in your SEO journey.

Keep #UppSkilling yourself 


Dec 28, 202106:12
#96 3 Type of Attitude You Can Use To Make Your Decision Better

#96 3 Type of Attitude You Can Use To Make Your Decision Better

Hi folks,

let's talk about decision making today, we become better by applying a better attitude toward our decision,  the main idea is to remove distraction and move forward with your decision. 

In this podcast, I will share something I have learned practically in my life and got success. 

Nov 23, 202108:15
#95 The Story Of Meesho

#95 The Story Of Meesho

How an idea from a local shopkeeper made a unicorn in our startup ecosystem

Nov 16, 202110:33
#94 What is cohesive marketing strategy and why it is important for brands?

#94 What is cohesive marketing strategy and why it is important for brands?

Cohesion meaning stick together means that all the messages you want to convey will be uniform in an omnichannel platform.

Let's learn why it is important

Nov 05, 202103:55
#93 MoEngage - From An Idea To Serving Fortune 500 Company

#93 MoEngage - From An Idea To Serving Fortune 500 Company

In its seven years of journeys, MoEngage has served customers of 35+countries. Currently, it has offices in different cities globally including New York, London, Berlin, Singapore, Jakarta, and Bangkok. The startup has its head office in San Francisco, California. We launched new initiatives such as #GROWTH, a new initiative by MoEngage, which provides a peer-to-peer learning platform for 3000+ marketers across 15 cities online and offline.

Oct 01, 202108:17
#92 Marketing Placebo Effect - The Psychology Of Nothing

#92 Marketing Placebo Effect - The Psychology Of Nothing

Let's learn that how a marketer can convince anyone from nothing 

Sep 06, 202105:09
#91 5 Things You should take Care Of When Strategising A Content Ft Ramya Ramachandran

#91 5 Things You should take Care Of When Strategising A Content Ft Ramya Ramachandran

Let's understand how content works by Ramya Ramachandran who is the Founder of an amazing agency called Whoppl.

Aug 23, 202121:52
#90 An Ultimate Guide to Thrasio Model & How It Is Next Big Thing In Startup Ecosystem

#90 An Ultimate Guide to Thrasio Model & How It Is Next Big Thing In Startup Ecosystem

Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. The startup also received $100 million as a profit last year. In the startup ecosystem, it is now known as the Thrasio model. Over $300 million has been invested in Indian startups based on the Thrasio concept.

Aug 09, 202109:03
#89 Broken link - Curse or opportunity In SEO?

#89 Broken link - Curse or opportunity In SEO?

 A lot of SEO guys see broken links as an opportunity to build links but sometimes it also becomes a curse. In this podcast we are going to share 3 views regarding broken links 

Aug 06, 202109:55
#88 Rags to Riches Story Of Raghunandan Srinivas Kamath ( Naturals Ice Cream origin)

#88 Rags to Riches Story Of Raghunandan Srinivas Kamath ( Naturals Ice Cream origin)

In 1984, when Raghunandan Srinivas Kamath started offering Pav Bhaji and fruit-flavored ice creams in his small shop, everyone was surprised with his rare menu. But, Kamath knew what he is doing. Before starting his own business, Kamath worked in his brother’s restaurant to know Indians’ habit to eat sweets at the end of the meal.

Very soon, Kamath completely focused on the ice cream business with a brand name of “Naturals” and featured in the top 10 brands of KPMG survey with a retail turnover of Rs 300 crore in FY2020. 

Aug 02, 202108:54
#87 How to start with your personal branding?

#87 How to start with your personal branding?

let's talk about you today 

Jul 30, 202109:50
#86 Info Edge - The Story of Courage & Reward

#86 Info Edge - The Story of Courage & Reward

To settle in their lives, people want to achieve four major goals: education, job, home, and a life partner. Info Edge, one of the oldest Indian internet firms, helps its users in achieving all the above goals. Recruitment solutions, real estate business, matrimony services, and education-related portals are the major areas where Info Edge is active. The firm has also become a known investment partner in the Indian startup ecosystem.

Let’s have a quick look at Info Edge’s journey

Jul 26, 202108:32
#85 What The Heck Is No Follow Links In SEO & Where Did It Comes From?

#85 What The Heck Is No Follow Links In SEO & Where Did It Comes From?

let's learn about the history and reason for No Follow links

Jul 23, 202107:32