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By Mike Wheeler Media+
Helping you find relevance in the economy of NOW.

Hosted by online instructor and entrepreneur, Mike Wheeler.

As founder of Mike Wheeler Media+ with hundreds of thousands of students, Mike gravitates toward tools and tech that enable you to create something new, advance your career, and find the intersection between attainable and essential.

Join the conversation happening at Urelevant today.
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#19 - 6 Fundamentals to Getting Salesforce Certified and Hired in 2021 - Part 2 of 3


#19 - 6 Fundamentals to Getting Salesforce Certified and Hired in 2021 - Part 2 of 3


#21 - Meet Stephanie Rhodes - 71 Year-Old Salesforce Administrator
I first met Stephanie Rhodes soon after she started her first Salesforce Administrator job at the age of 68. At that time, she mentioned wanting to work well into her seventies. I thought it was time to check in with Stephanie as she's approaching her three-year anniversary with a Fortune-500 company.  Stephanie shares how she overcame her own doubts in coming out of a 14-year retirement. You can connect with Stephanie on Twitter and LinkedIn.
February 3, 2021
#20 - 6 Fundamentals to Getting Salesforce Certified and Hired in 2021 - Part 3 of 3
This is the third installment in my three-part episode series, where I cover the 6 fundamentals to getting Salesforce certified and hired in 2021. In this episode, I cover the fifth and sixth fundamentals that will be keys to your success in 2021! Resources: Live Salesforce Administrator Class - Salesforce Self-Assessment Checklist - Mike Wheeler Media+ (New Admin On-Demand Course for 2021) -
January 22, 2021
#19 - 6 Fundamentals to Getting Salesforce Certified and Hired in 2021 - Part 2 of 3
This is the second installment in my three-part episode series, where I cover the 6 fundamentals to getting Salesforce certified and hired in 2021. In this episode, I cover the third and fourth fundamentals that will be keys to your success in 2021! Resources: Live Salesforce Administrator Class - Salesforce Self-Assessment Checklist - Salesforce Bootcamp Series - Make Your Own Experience - Monika Crooks Interview -
January 7, 2021
#18 - 6 Fundamentals to Getting Salesforce Certified and Hired in 2021 - Part 1 of 3
This is the first installment in a three-part episode series, where I cover the 6 fundamentals to getting Salesforce certified and hired in 2021. In this episode, I cover the first two fundamentals that will be keys to your success in 2021! Resources: Live Salesforce Certified Administrator Class - Mike Wheeler Media+ -
January 1, 2021
#17 - Thank You for Five Years of Listening, Learning and Launching Your Cloud Careers
This episode is coming out during Thanksgiving week, 2020. It just so happens to coincide with the five year anniversary of when we started filming my first Salesforce course. A lot has happened and changes over these past five years. From that first class, which eventually released in March of 2016, to now, we have launched Salesforce bootcamps, our own learning platform of Mike Wheeler Media+, this podcast and a Live Salesforce Q&A Call In Show. Along the way, we've had the opportunity to spend time with over 130,000 students across 174 countries. All I can say is THANKS! This episode includes several clips from those that called into my first live Salesforce Q&A show. I have selected these clips because they are the recurring theme of fighting overwhelm, overcoming the imposter syndrome, where to start and where to go next. I hope you enjoy the episode and thank you for investing your time with me. Here's to the next five years. Resources: Salesforce Live Q&A Call In Show - Mike Wheeler Media+ Salesforce Certification Maintenance Schedules - Charting Your Salesforce Certification Path -
November 25, 2020
#16 - Free Course - Salesforce NonProfit Success Pack - Finding Volunteer Opportunities to Make Your Own Experience
I recently went live on my Salesforce Q&A show (register to attend future shows and watch replays here - and discussed the NonProfit Success Pack (NPSP).  You can gain experience to put on your resume and to build out your portfolio by volunteering for a non-profit organization.   In this clip, I do a deep dive on a lot of NPSP resources, the Household data model and more.  I also discuss Salesforce's 1-1-1 model as well as how to receive 10 free subscriptions to the Nonprofit Success Pack for eligible organizations. I also shared a free Salesforce Nonprofit Cloud course which you can access here -  Resources:  Video version of this clip: Free Course: Nonprofit Cloud Success –  Nonprofit Community Groups -  Taproot -  Catchafire -  NPSP Latest Install -  What is the Household Account Model? -  NPSP Entity Relationship Diagram -  Nonprofit Success Pack Trial -  Administer Nonprofit Success Pack (NPSP) Trail - 1-1-1 Model - 10 Free Salesforce NPSP Licenses -,Sales%20%26%20Service%20Cloud%20Enterprise%20Edition
November 20, 2020
#15 - How to Find Salesforce Jobs and Gain Experience in any Industry - Financial Services Cloud
In this episode, I answer a question from Julie Ann regarding FinancialForce and Salesforce’s Financial Services Cloud.  I used her question as a jumping off point to demonstrate how you can take any industry and find a lot of resources for learning that specific industry’s cloud solution on the Salesforce platform. I also demonstrate how to find companies that are using Salesforce in that industry as well as finding job leads and implementation guides. I even covered how to install and gain experience on the Financial Services Cloud, or whichever other industry cloud you are interested in. Along the way, I shared several resources during this segment from my live Office Hours show. Resources: Video version of this episode - Register for Free Office Hours Show - Industry Cloud - AppExchange by Industry - Financial Services Cloud Admin Guide - Trailhead Financial Services Cloud Basics - Financial Services Cloud Specialist Superbadge - Download the Financial Services Cloud package -
November 12, 2020
#14 - Live Salesforce Q&A Call In Show, Dreamforce 2020 and $43/hr Admin from Mexico
I recently launched my weekly Live Salesforce Q&A Call In Show. I fielded roughly a dozen questions from the audience and also shared about Dreamforce 2020. In this episode, we will hear from Marcos and Tetyana. Marcos wanted to share that he was hired back in July at $43/hr. as a Salesforce admin, working from Mexico for an American company. Tetyana asked how to chart he path from being Admin certified to getting into Data Analytics on Salesforce. We discuss a few of the Architect certifications and how to niche down in order to advance her cloud career. Resources: Mike Wheeler Media+ - Salesforce Office Hours - Weekly Call-In Show - Dreamforce video clip - Dreamforce Registration - Marcos on Video - Tetyana on Video -
November 5, 2020
#13 - Rocking the Vote with Salesforce
It's Election 2020, and what could be a bigger election than that of my local HOA? This year, I am running for a position on our Home Owner's Association Board, and I am using Salesforce to rock the vote! In this episode, I discuss how I am using Salesforce to help me to (hopefully) win a seat on our local HOA board. I also share ways that you can leverage Salesforce to build apps for yourself to use, such as an HOA Management app, as well as many other app examples. Resources: Live Salesforce Administrator Class - Free Salesforce Account - IMDb Clone App via Platform App Builder Course - Stephanie Rhodes Interview - Make Your Own Experience -
October 26, 2020
#12 - Finding Your Niche with the Salesforce Industries Cloud
Salesforce has recently acquired Vlocity and rebranded it Salesforce Industries Cloud. Resources: Live Salesforce Training Class with Mike Wheeler - Vlocity Website - Salesforce Industries Summit - Salesforce Acquires Vlocity Press Release - List of Industries - Video Version of this Episode -
October 13, 2020
#11 - 10 App Ideas for Your Salesforce Portfolio - Part 2
This is a continuation from last week, where we looked at 10 App ideas you can build for your own Salesforce App Portfolio. In this episode, I primarily focus on how you can distribute your apps in order to share your work with the world. When you are tasked with creating any application on the Salesforce platform, you need to ask these 6 questions: Who (are your users?) What (problem are you trying to solve? Singular focus) When (do things need to happen? Automation Options) Where (are my users? Mobile? Desktop? Lightning? Classic?) How (am I going to build this? How do I share these apps?) Why (am I building this app portfolio?) Resource: A Guide to Sharing Architecture -
September 22, 2020
#10 - 10 Salesforce App Ideas for Your Portfolio - Part 1
Now it is more important than ever to have a Salesforce App Portfolio. This is useful to exhibit your skills and experience on the platform. In this episode, I share with you ten different apps you can build for your own portfolio. Next week, for Part 2, I will share how you can distribute your portfolio and build your personal brand. References: Mike Wheeler Media+ Create a Salesforce App in 12 Minutes -
September 15, 2020
#9 - Three Salesforce Lessons from the Coen Brothers
In this week's episode, we draw inspiration from a Western Anthology by the Coen Brothers - The Ballad of Buster Scruggs. In the 'Forever Gold Mountain' chapter, we meet two different type of people and how they react to identifying oppotunity. The Prospector The Skunk In the Salesforce ecosystem, you will also find two types of individuals - those that are willing to put in the work and earn their rewards, and then you will also find lazy, talentless hacks that resort to using Salesforce Exam Dumps and cheating their way to certification. This episode is my attempt to provide a cautionary tale as to why you should earn your certifications instead of trying to fake it 'til you make it and resorting to utilizing exam dumps. Resources: The Ballad of Buster Scruggs -
September 8, 2020
#8 - Salesforce is Growing Like Crazy During Covid
Salesforce recently had their latest earnings call and revealed that their revenue grew 29% compared to the same quarter last year.  Salesforce was also recently welcomed into the Dow Jones Industrial Average. They are now one of only thirty companies in the world with that honor and distinction. In this episode, in light of these amazing results, I discuss just how well Salesforce is positioned to weather these uncertain times. I also discuss the various paths available to you in fashioning your own cloud career with Salesforce as the vehicle to get you there. Resources: Seeking Alpha Article - Salesforce Added to Dow Jones Industrial Average - Salesforce Career Paths on Trailhead -
September 1, 2020
#7 - Fundamental Five Salesforce Certifications to Six Figures
In this interview, I chat with Monika Crooks   Monika shares her journey into a Cloud Career by learning Salesforce, attaining multiple certifications, attending Dreamforce, studying Trailhead, and more.  Monika shares how she landed a job in the Salesforce ecosystem making a six-figure salary! This is a journey that took her less than a year and a half and led to an increase of over $50k more per year.
August 25, 2020
#6 - Lessons From the Luddites in the 4th Industrial Revolution
In this episode, we learn about the Luddites and their war against the machines that threatened their livelihoods some 200 years ago. We find that the more things change, the more they remain the same, as we find modern-day Luddites resisting the onslaught of automation and AI in the 4th Industrial Revolution. The answer is to pivot early (and likely often) when faced with uncertainty and the inevitable changes that life and the marketplace always bring. In this quest of finding the intersection of attainable and essential, I discuss how to get started in learning the fundamentals of key cloud technologies that can help you find relevance in the economy of now. Resources: Luddite History - 4th Industrial Revolution - Mike Wheeler Media+ Trailhead by Salesforce -
August 18, 2020
#5 - The Curses of Comfort and the Gifts of Hardship in the Salesforce Ecosystem
Prior to COVID-19, it was the best of times and it was the best of times for Salesforce professionals. Jobs were plentiful and the supply vs. demand ratio was tilted in the favor of the talent. But we now find ourselves in the Next Normal, stumbling into the 4th Industrial Revolution, and faced with record unemployment. In this episode, I explore how to respond to the hardships we find ourselves facing today in the Salesforce ecosystem. I discuss the necessity of building a portfolio, growing where you are planted and making your own experience. Resources: Leave a Voice Message for Mike - Free Salesforce Account - Create a Mileage Tracker App in 12 Minutes - Bootcamp Courses (includes 6 apps for your portfolio) -
August 11, 2020
#4 - The Three Pillars of a Successful Salesforce Career
Every successful business must master the three pillars of business: Marketing Sales Service In this episode, I explain how to apply these three pillars to your own career. These three pillars of business can be equated to: Attract Attain Retain We look at practical steps you can take to attract attention, attain jobs. We finally discuss how to retain jobs while looping  back into the marketing side of this process to expand your footprint, visibility and unearth new opportunities...whether you are currently employed or not.
August 4, 2020
#3 - From Homeless to a Salesforce Administrator
In this episode, I am very excited to share the story of Cooper Pond. Cooper shares his story of how he went from being homeless, to landing a job with a company that used Salesforce. He started out as an end-user of Salesforce. But over time, Cooper discovered that there was a lot to learn and work on the back-end of Salesforce. Through hard work, study and dedication, Cooper eventually passed his Administrator Certification and landed a job as a Salesforce Administrator. You will want to listen to this inspiring Salesforce success story. Leave a Voice Message - By leaving a message, you agree to potentially being featured in an upcoming episode. Resources: Mike Wheeler Media+ Full Interview Video with Cooper Pond
July 28, 2020
#2 - Changing Lanes and Finding Something New
I have sprinkled several different analogies from life and film into this episode. We cover various topics, such as: Check Your Blindspots Your Goals are Closer than They Appear Embrace Your Past to Inform Your Future Avoid Distracted Driving Towards 'You 2.0' Finding Your Super-Power Career-Scaffolding Resources Mentioned in this Episode: Find Something New – Ad Council Video Ad - One of my students, Aaron McGriff, is featured prominently in this ad campaign. I first interviewed Aaron a couple of years ago, and here’s a clip on how he found something new - In Aaron’s journey, he quickly went from passing a certification to landing his first Salesforce job - Sunk Cost Definition on Investopedia - Deep Work by Cal Newport - Leave a Message Link - Ask a question or leave a comment (1 minute limit) to potentially be featured in an upcoming episode. By leaving a message, you are giving me permission to share your voice with the world. Also, please share your name and where you are joining us from in the voice message as well! I further expound on the concept of Career Scaffolding in the article ‘Make Your Dent in the Universe’ on LinkedIn ·
July 21, 2020
#1 - What is Urelevant?
In this inaugural episode , I discuss what it means for YOU to find relevance in the economy of NOW...which is finding Urelevance. In this episode, I cover the following topics: What is Urelevant? How to Pandemic Proof Your Career Finding the Intersection of Attainable and Essential Three Types of Salesforce Jobs The Start of the 4th Industrial Revolution Remote Life Has FINALLY Crossed the Chasm Into the Mainstream (and the burgeoning irrelevance of the 'On-Site Mafia') Pivoting from a Consumer to a Creator Artisan Life - Your Work is Your Art (if you wish to succeed) There's a few things I reference in this episode, such as the book 'Crossing the Chasm' by Geoffrey A Moore.  I also reference a quote from Mary Kay, which is more accurately quoted as the following, "Ideas are a dime a dozen. People who implement them are priceless". Also mentioned in this episode is my learning platform, Mike Wheeler Media+ I reference a couple of tools that make creating easier: Kartra and Wordpress I also discuss a recent study that found that 37% of jobs can now be performed remotely. Please subscribe, share and review this podcast, wherever you may be listening. You can also send me a message or ask a question to potentially be featured in a future episode! Happy listening! Mike Wheeler
July 14, 2020