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By UseBecause
Get deeper learning from the greatest minds to have ever put pen to paper.
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13. How To Win Friends and Influence People By Dale Carnegie

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29. Radical Candor by Kim Scott
Being new to leadership can lead to a lot of questions about how to approach your new direct reports. Should you focus on being liked to get the best out of them or are bottom line results all that matter? According to author Kim Scott, the answer lies somewhere in the middle. Radical candor addresses these questions and more. The tagline for the book, 'how to get what you want by saying what you mean' sums it up. Leadership is not a zero sum game where you are either well liked or completely results driven at the expense of team moral. It is about being clear in your expectations while genuinely caring about the wellbeing of your team. In this episode we discuss these ideas and more including most importantly, finding the balance between being caring and being direct. 
40:19
May 20, 2020
28. The Ostrich Paradox by Robert Meyer & Howard Kunreuther
Leadership is hard. What are the traits you should look to emulate from others? How will you know you are doing a good job? Another question is how do you prepare for inevitable disasters? In their book The Ostrich Paradox the authors Robert Meyer & Howard Kunreuther discuss this aspect of underpreparation in depth. We as individuals, organisations and societies generally underprepare for disasters. In this podcast episode we take a peek inside their findings and discuss the 6 biases that they say lead to this lack of preparation. Whether you are new to leadership or are looking to audit your skill set, this episode has something for you. Get on our newsletter for exclusive content and offers: http://usebecause.com/subscribe/
37:21
April 30, 2020
27. The Power of Habit by Charles Duhigg
We all have vices, habits and routines that we would like to wrestle back under our control. Why is it that some people and companies struggle for years to enact real and lasting change where as others seemingly perform the desired change overnight? Author Charles Duhigg goes deep on the mechanics of habit, how they are formed and more importantly how they are permanently changed.... Never miss an episode subscribe to our mailing list at UseBecause.com/subscribe
32:08
April 14, 2020
26. Mash Up: Leadership. Legacy by James Kerr Vs. The Captain Class by Sam Walker
Two books, one topic. When it comes to leadership can there ever be consensus? In both of these books there is a lot of overlap in what the authors consider and look for in a leader. Namely, it is not the charismatic superstar or the one who give rousing speeches. It is more subtle than that. When you are looking for a leader you are looking for the one who will perform very specific tasks.... Legacy: Learn to lead like an All Black. 15 key components from the inner workings of the greatest team in Rugby. In this episode we dive into how the All Blacks cultivated an atmosphere of humility and self-discipline both on and off the pitch and used it as a strength to conquer their sport. The Captain Class: There is a wealth of information on what leadership looks like. But I really believe this book hits upon an aspect of leadership that you might not have considered. Author Sam Walker devised stringent criteria for choosing 16 top performing sports teams and asked himself a very definite question - 'What, if anything, do these teams have in common?'.
19:53
April 3, 2020
25. The Captain Class by Sam Walker
There is a wealth of information on what leadership looks like. But I really believe this book hits upon an aspect of leadership that you might not have considered. Author Sam Walker devised stringent criteria for choosing 16 top performing sports teams and asked himself a very definite question - 'What, if anything, do these teams have in common?'. His discoveries are insightful because they are unexpected but when you hear what he figured out about what real leaders are you cannot help but think 'Of course that's what a leader is!'.
30:57
March 27, 2020
24. Mash up: Sense Making -Vs.- A Field Guide to Lies and Statistics
In 'Sensemaking' author Christian Madsbjerg suggests that big data was supposed to have all the answers...but then it didn't. And in 'A Field Guide to Lies and Statistics' author Daniel Levitin, neuroscientist addresses the question...Are you constantly bombarded with data, facts and statistics?Daniel Levitin shows us how to interpret statistics to enable you to make quicker, more laser focused, better-informed decisions to ultimately simplify your life. And in Sensemaking Christian Madsbjerg discusses the role the humanities have in the age of the algorithm. We look at the 5 principles for understanding the data we receive and the 4 ways to structure your knowledge.
23:24
March 10, 2020
23. A Field Guide to Lies and Statistics by Daniel Levitin
Are you constantly bombarded with data, facts and statistics? In this episode we discuss 'A Field Guide to Lies and Statistics' by Daniel Levitin, neuroscientist, shows us how to interpret statistics to enable you to make quicker, more laser focused, better-informed decisions to ultimately simplify your life. 
36:33
March 8, 2020
22. Mash up: Negotiation. Never Split the Difference vs. Getting to Yes.
Mash-up episode where we compare two books on the same topic. First up we look at two approaches to Negotiation ... One author studied the elements of a successful negotiation extensively in a lab and the other put his life on the line by learning how to do it the hard way. Who is right
16:47
March 3, 2020
21. Putting Stories to Work by Shawn Callahan
Master business storytelling.  What do The Lion King, The Goonies and Star Wars have in common?    In this podcast we discover the answer and delve into the structure of stories and how to make any story into a business story.    We can use stories to persuade, counter lies and mistruths, inspire action, engage people, influence decisions and share lessons. In short, stories when told right are one of the most powerful tools you can possess. Get our courses HERE Get on our newsletter HERE
36:20
February 23, 2020
20. Sensemaking by Christian Madsbjerg
Big data was supposed to have all the answers...but then it didn't. In this episode we discuss the role the humanities have in the age of the algorithm. We look at the 5 principles for understanding the data we receive and the 4 ways to structure your knowledge. Also, we talk about fencing(!?!)....en garde!
38:13
February 16, 2020
19. Never Split The Difference by Chris Voss
Hands-on advice about how to negotiate your way to success from an FBI hostage negotiator. Learn the principles for all negotiation whether it’s in the office, the home....or a hostage stand-off!
34:36
February 6, 2020
18. Black Box Thinking by Matthew Syed
In this episode we explore the ways in which failure, despite all the shame and pain associated with it, is actually one of our greatest assets.  Get on our mailing list hear about new podcast episodes, courses and blog posts: http://bit.ly/2Yed8p7 
18:57
February 3, 2020
17. Reasons You Might Feel Bad, part 1
In this new series of minicasts we look at why you might feel stuck in your life, the reasons for it and how to overcome it. We begin with a dive into a part of the mind that develops around the age of 5 years old called the Critical Faculty. Read accompanying blog post HERE ( http://bit.ly/3asiaUn) 
06:45
January 19, 2020
16. Getting to Yes; Negotiating an agreement without giving in
Getting to Yes; Negotiating an Agreement Without Giving In is considered the reference for successful negotiations. It presents proven tools and techniques that can help you to resolve any conflict and find win-win solutions. Sign up to our mailing list here
41:36
January 15, 2020
15. 1st course is here!
Deeper learning happens when you understand, can remember and then deliberately practice newly acquired knowledge. Anything less than this is a component of learning, a segment. This short episode introduces our first course based on The 7 Habits of Highly Effective People. If you truly want to begin taking control of your life and career and are not sure where to begin. It is this book, this course, these 7 habits and their surrounding ideas. Go here and get it.
07:05
January 8, 2020
14. Legacy by James Kerr
Learn to lead like an All Black. 15 key components from the inner workings of the greatest team in Rugby. In this episode we dive into how the All Blacks cultivated an atmosphere of humility and self-discipline both on and off the pitch and used it as a strength to conquer their sport.  
31:14
December 20, 2019
13. How To Win Friends and Influence People By Dale Carnegie
This episode of the podcast discusses a consistent bestseller, a book that has been in print for 83 years!  There are over 30 key takeaways covering how to get on with people and to make your mark personally and professionally. Everything from using a persons name to have to avoid and argument. Vital listening for anyone who wants to learn to be more persuasive. 
20:30
December 13, 2019
12. The Wisdom of Psychopaths + The Good Psychopaths guide to Success
A psychopath is not necessarily a serial killer, your friendly neighbourhood neurosurgeon could possibly be a psychopath and believe it or not that is probably the best person for the job. There is so much to be learned from the characteristics of a psychopath that we can apply to our own lives and careers. In this podcast we delve into what those characteristics are and how to apply them. This episode covers two books that are essentially two sides of the same coin. 
48:53
December 6, 2019
11. Influence: The Psychology of Persuasion By Robert Cialdini, Ph.D.
What makes someone say yes to another person? What are the weapons of influence? According to Cialdini there are 6 core principles of persuasion. When deployed correctly it is possible to be that person that people want to say yes to. In this episode we go deep into the 6 principles and how to use them in both your personal and professional life. Follow us on twitter (@usebecause) for more excellent book recommendations. Oh and this episode also covers why we are called 'UseBecause'.
48:11
November 28, 2019
10. Oh The Places You'll Go by Dr. Seuss
What is the meaning of life? Who knows but Dr. Seuss has hit on something in this book. Although aimed at young children, look past the colourful pictures and crazy rhyming and see the real message about how your life might go, where the ups and downs might be and what to do when you inevitably stumble. Take 10 min and 6 secs to do a quick audit on your life via a Dr. Seuss book. You'll be glad. 
10:06
November 25, 2019
9. To Sell is Human by Dan Pink, part 3
In this final part of this mini series we discover how Pixar can help you persuade someone, how improv class can help your sales technique and the true meaning behind sales. Get the book here: (https://amzn.to/2rbgEE9 )
36:45
November 22, 2019
8. To Sell is Human By Dan Pink, Part 2.
The Glengarry Glen Ross approach of ABC... Always-Be-Closing is gone because we have information parity. Dan Pink puts forward a new ABC... Attunement, Buoyancy, Clarity. Also, shout out to my 3 yr old in the background of this episode pleading her case for not going to bed. Get the book here
40:52
November 15, 2019
7. To Sell is Human By Dan Pink, Part 1.
We have to sell our bosses on giving us more money and more time off. To do that we have to understand that sales is probably not what most of us think it is. In his bestseller To Sell is Human, Dan Pink gives us an insight into how sales has changed, he provides a set of tools to succeed in this new era of sales and reveals tips and exercises to navigate this landscape. Get the book here.
27:56
November 8, 2019
6. Mastery by Robert Greene
Do you know what the purpose of your life is? Do you know what your 'Life's Task' is? Why is Leonardo Da Vinci still talked about and his work still poured over 500 years after he walked the earth? Why was Albert Einstein celebrated? In his book Mastery Robert Greene talks about these well known names and more. He goes deep on how some people become masters of their chosen field and he breaks down the common process that can be extracted from watching their rise. In this episode we discuss this book and why it is vital for anyone looking for purpose in their life. Get the book here.
27:15
November 1, 2019
5. Explode your memory in 20 minutes
Part of our learning solution is to include memory techniques so that you have the information you need in your mind hen you need it, not scribbled in a notebook in a drawer or in an app. Think of it like this....you need to have a difficult conversation with a colleague. You read a book that talks about clear communication. How much of that book are you going to be able to recall in real time during the conversation? You need it in your memory. In order to get it into your memory, you need to know how your memory works. In this episode Kevin covers how our memory works.
22:06
October 10, 2019
4. The 7 Habit of Highly Effective People - Sharpen the Saw
In this episode we discuss the 4 dimensions of looking after yourself.  1. Physical 2. Spiritual 3. Mental 4. Social/emotional Get the book here.
12:22
September 30, 2019
3. The 7 Habits of Highly Effective People - Think Win/Win
In 1997 a 19 year old decided to approach Wal-Mart to sell her pumpkins and watermelons. This is the story of how she build a successful partnership with on of Stephen Coveys 7 Habits of Highly Effective People - Think Win/Win. Follow us on Instagram for excellent book recommendations  Get the book here.
05:58
September 20, 2019
2. The 7 Habits of Highly Effective People - Begin with the end in mind
Our founder, Kevin tells a story about the worst (or best, depending on your outlook) Christmas present his wife ever got him and how he used the 2nd habit to get through it. Get the book here.
09:08
September 12, 2019
1. The 7 Habits of Highly Effective People - Be Proactive
Kicking off our 7 Habits of Highly Effective People series, our founder Kevin gives a sneak insight to the first lesson, 'Be Proactive'. Have a listen and lets us know what you think. Get the book here.
08:11
September 6, 2019
Introduction to UseBecause.com
In this episode our founder explains why we exist and the concept behind what we do.
04:15
August 31, 2019