BuiltBy is the podcast for home improvement marketers. Every week, Matt Minor and Josh Carter (marketing team @ Hatch) discuss the latest marketing trends, interview home improvement companies and solution providers, and provide insights to help you market your remodeling, roofing, or home service business with confidence.
Friday + Noon = #BuiltBy! 🛠
This week Matt chats with Megan McGuire, Director of Sales and Marketing at all-weather seal of west michigan and Consultant at Tony Hoty Training & Consulting.
👶 Early stage marketing - how to overcome a small budget and earn buy-in from leadership.
🤓 Why you need to diversify your marketing portfolio (and how to accomplish this).
😳 The dangers of relying too heavily on lead aggregators like HomeAdvisor.
🗣 Call Center Strategies - how Megan coaches her call center reps and achieves a response time of under 60 seconds.
Matt chats with James McClister, Managing Editor @ ProRemodeler about the "New Normal" of the remodeling and home improvement industry. They discuss:
How ProRemodeler and home remodeling as a whole reacted to crisis.
Insights into virtual vs. in-person selling.
Catching the rising tide of television advertising (plus some tips that could save you $$$!)
The fine line of educating and inundating your customers and employees.
This week, Matt sat down with Charles Antis of Antis Roofing and Waterproofing. The two discussed leadership, best practices, and insights into leading teams through crises like COVID-19.
Antis Roofing and Waterproofing - https://www.antisroofing.com/
Hatch - https://www.usehatchapp.com/
Matt sits down virtually with Stacy Knop, sales director at Pella Mountain West to discuss sales leadership.
Managing sales remotely.
Processes to ensure proper training.
Building an effective virtual appointment strategy.
Using messaging tools to have visibility and to help train.
Out-of-the-box hiring - leveraging a semi-retired former rep to manage rehash and nurture sales.
How Pella Mountain West uses Hatch and how it has impacted their sales and outreach efforts.
This week, Matt and Josh dive into the data and share some insights into how quarantine has affected homeowners' buying and search habits.
The guys are joined by Kevin Fetterman from G. Fedale Roofing & Siding to discuss how his company is seeing results by implementing new technology and continuing to innovate during COVID-19.
G. Fedale Roofing: https://www.gfedaleroof.com/
In this special quarantine episode, Matt and Josh discuss the COVID-19 impact to the home improvement industry, and how some businesses are using technology to overcome the uncertainty.
This week's guest is Tim Musch, Director of Business Development and Founder of MarketSharp. Having spent 30+ years in the industry, Tim gives insight to how Coronavirus compares to other world events and how he sees the industry recuperating.
In episode one of the #BuiltBy Podcast, Matt and Josh talk about how home improvement businesses can boost their SEO and online visibility with impactful blogging. Our guest this week is Michael Madison, Marketing Coordinator at ServiceMonster.