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BuiltBy

BuiltBy

By Hatch

This is a podcast for home improvement and home services marketers. This is BuiltBy.

Every week, Matt Minor (Growth Marketing Manager @ Hatch) discusses the latest marketing trends, interviews home improvement companies and solution providers, and provides insights to help make you a better marketing pro.

Currently playing episode

03 - Navigating COVID-19 with Technology | ft. MarketSharp

BuiltBy Mar 20, 2020

00:00
30:07
How to Give Homeowners the Experience They Want

How to Give Homeowners the Experience They Want

#BuiltBy Ep. 52 ft. Hearth 

Sep 30, 202125:14
How to Sell Like A $100 Million Home Remodeler/Builder

How to Sell Like A $100 Million Home Remodeler/Builder

#BuiltBy Ep. 51 ft. Adam McCaa, Chief Communications Officer @ Alair Homes

Sep 23, 202152:16
How to Market Your Home Improvement Business Like An Agency

How to Market Your Home Improvement Business Like An Agency

#BuiltBy Ep. 50 ft. Ronak Patel, Head of Growth Marketing @ Block Renovation

Sep 16, 202135:09
How to Hire (or Become) a Home Improvement Sales Manager

How to Hire (or Become) a Home Improvement Sales Manager

#BuiltBy Ep. 49 ft. Collin Beck, Sales Manager @ Express Flooring

Sep 09, 202136:15
Is the One-Call Close Dying – or Thriving – in Home Improvement?

Is the One-Call Close Dying – or Thriving – in Home Improvement?

#BuiltBy Ep. 48 ft. OneLeg and Grosso University

Sep 02, 202101:06:56
How to Ready Your Business for Changing Market Conditions

How to Ready Your Business for Changing Market Conditions

#BuiltBy Ep. 47 ft. BuildZoom

Aug 26, 202137:26
How to Build on the Past and Innovate Your Business

How to Build on the Past and Innovate Your Business

#BuiltBy Ep. 46 ft. 3 Generations Improvements

Aug 13, 202136:55
How To Make Social Media A Powerful Marketing Tool

How To Make Social Media A Powerful Marketing Tool

#BuiltBy Ep. 45 ft. Lindus Construction

Jul 28, 202130:04
How A Startup Builder/Remodeler Grew Into A Franchise

How A Startup Builder/Remodeler Grew Into A Franchise

#BuiltBy Ep. 44 ft.  Alair Homes Plano

Jul 20, 202142:48
How to Stop Wasting Time (and Money) With Your Marketing

How to Stop Wasting Time (and Money) With Your Marketing

#BuiltBy Ep. 43 ft. Vic Sun, Founder @ OneLeg Marketing

Jul 09, 202144:44
How To Re-Engineer Your Home Improvement Sales Process & Win

How To Re-Engineer Your Home Improvement Sales Process & Win

#BuiltBy Ep. 42 ft. Chuck Thokey

Jun 17, 202130:42
How A $6.5M+ Roofing Business Was Built With Marketing

How A $6.5M+ Roofing Business Was Built With Marketing

#BuiltBy Ep. 41 ft. Greta Bajrami, CEO & Founder @ Golden Group Roofing

Jun 10, 202131:01
How to Make Repeats and Referrals A Reliable Revenue Stream

How to Make Repeats and Referrals A Reliable Revenue Stream

#BuiltBy ft. David Lupberger, President @ Remodel Force

Jun 03, 202128:20
How to Professionalize Your Marketing and Build Demand

How to Professionalize Your Marketing and Build Demand

#BuiltBy Ep. 39 ft. Cassi Hallam @ System Pavers

May 27, 202132:15
How to Keep Customers Happy When Jobs Are Booked Out

How to Keep Customers Happy When Jobs Are Booked Out

#BuiltBy Ep. 38

May 20, 202114:36
How a Former Pro Football Team Owner Runs His Solar Business

How a Former Pro Football Team Owner Runs His Solar Business

#BuiltBy Ep. 37 ft. Lumina Sun Smart Home

May 13, 202136:52
How To Find And Hire Labor To Get Your Booked Jobs Finished Faster

How To Find And Hire Labor To Get Your Booked Jobs Finished Faster

#BuiltBy Ep. 36 | Bonus Episode

May 06, 202110:57
How to Create the Best Customer Experience in Your Market

How to Create the Best Customer Experience in Your Market

#BuiltBy Ep. 35 ft. Tim Faller (Remodelers Advantage) and Chris Bache (Hatch)

Apr 29, 202136:56
How to Build a Viral Home Improvement Brand From Scratch

How to Build a Viral Home Improvement Brand From Scratch

#BuiltBy Ep. 34 ft. The Best Damn Roofer (Josh Bigger)

Apr 22, 202122:47
How a 4 Sentence Story Ignited This Roofing Business' Marketing

How a 4 Sentence Story Ignited This Roofing Business' Marketing

#BuiltBy Ep. 33 ft. Todd Kavanaugh, Director of Marketing @ Baker Roofing Company

Apr 15, 202132:22
How a Top 500 Home Improvement CEO Built His Business

How a Top 500 Home Improvement CEO Built His Business

#BuiltBy Ep. 32 ft. Brian Gottlieb, Founder & CEO @ Tundraland

Apr 01, 202153:45
How to Dominate Your Market With a Small Marketing Team

How to Dominate Your Market With a Small Marketing Team

#BuiltBy Ep. 31 ft. Vicki Kiger, Director of Marketing @ Exterior Source

Mar 25, 202135:30
How to Build a Persuasive Website That Converts Visitors to Leads

How to Build a Persuasive Website That Converts Visitors to Leads

#Builtby Ep. 30 ft. Tim Brown, Founder @ Hook Agency

Mar 18, 202132:38
How to Hire The Right People to Maximize Your Leads

How to Hire The Right People to Maximize Your Leads

ft. Steve Glaze, VP of Sales @ Smart Exteriors

Mar 11, 202124:24
How the iOS 14 Update is Going to Affect Your Marketing

How the iOS 14 Update is Going to Affect Your Marketing

ft. Ben Levesque, Marketing Director @ Webrunner

Mar 04, 202129:41
How To Create Powerful Content That Converts Leads To Customers

How To Create Powerful Content That Converts Leads To Customers

#BuiltBy Ep. 27 ft. Tess Wittler 

Feb 25, 202133:11
How to Target Specific Neighborhoods with Facebook Ads [Bonus Episode]

How to Target Specific Neighborhoods with Facebook Ads [Bonus Episode]

Disclaimer - this podcast might not make much sense unless you can see it. Go to usehatchapp.com/blog for the full video. 

Feb 18, 202115:41
How HVAC Businesses Can Strengthen Their Online Reputation

How HVAC Businesses Can Strengthen Their Online Reputation

This week, Matt chats with Eric Thomas @ Rival Digital, a digital marketing agency for the HVAC industry. They discuss reputation management, and ensuring your online presence is as strong as possible. 

Feb 11, 202127:31
How to Stay Compliant and Better Qualify Leads

How to Stay Compliant and Better Qualify Leads

This week, I spoke with Justin Myers, sales director at ActiveProspect to chat about compliance, lead qualification and data enrichment.

Feb 04, 202122:14
How to Build a Call Center In Your Remodeling Business

How to Build a Call Center In Your Remodeling Business

#BuiltBy Ep. 23 ft. Southwest Exteriors


Want to maximize your marketing efforts in 2021? Here's something to consider: a call center - even if it's just a call "person" to start with.   This week, Matt chats with Ryan Shutt, Marketing Director at Southwest Exteriors.

Jan 28, 202127:44
How to Get Leads your Competitors Don't Know Exist

How to Get Leads your Competitors Don't Know Exist

This week, Matt chats with Spencer Powell, Founder @ Builder Funnel, an inbound marketing agency for the home improvement industry. They discuss the concept of inbound marketing and how your home improvement business can implement it this year. 

Jan 21, 202129:03
How to Take On The Goliaths in Your Remodeling Market

How to Take On The Goliaths in Your Remodeling Market

#BuiltBy Ep. 21 ft. Kyle Powers, Consultant @ Tony Hoty Consulting

Jan 13, 202126:52
How to Create AWESOME Home Improvement Facebook Ads

How to Create AWESOME Home Improvement Facebook Ads

BuiltBy #20 ft. Sam Eiler , Co-Founder @ Boostpoint 

Jan 06, 202135:07
Make Your Remodeling Business The Lobster on a Cheese Plate | #BuiltBy Ep. 19 | Remodelers Advantage

Make Your Remodeling Business The Lobster on a Cheese Plate | #BuiltBy Ep. 19 | Remodelers Advantage

In this episode, Matt talks with Mark Harari, Vice President at Remodelers Advantage (and soon to be acclaimed author). 

They discuss:

📖Mark's upcoming book, "Lobster on a Cheese Plate," set to release on December 8th, and how your business can stand out from the competition. 

🌲From selling lumber to becoming a marketing pro - Mark's journey to helping remodelers make smart, strategic marketing decisions. 

📲Why your brand should be a focus point - especially early on in your home improvement business. 

To connect with Mark, check him out on LinkedIn at https://www.linkedin.com/in/markharari/ or preorder his book at https://www.amazon.com/Lobster-Cheese-Plate-Attract-Clients/dp/0578746352. 

To learn more about Hatch, the business messaging platform for home improvement companies, visit https://www.usehatchapp.com.

Dec 04, 202023:41
From Designing Houses to Building a Remodeling Company | #BuiltBy Ep. 18 ft. Liv Companies

From Designing Houses to Building a Remodeling Company | #BuiltBy Ep. 18 ft. Liv Companies

In this episode of #BuiltBy 🛠, Matt chats with David Pollard, Co-Founder of Liv Companies LLC, an award-winning full-service remodeling business based in Chicago.

Among multiple NARI awards, David was recognized as a 40 Under 40 by Pro Remodeler magazine in 2018. At LivCo, he heads up the design, sales, and marketing teams.

They discuss:
📐 David's transition from architect to co-founder.
🏠 What he learned from designing and building houses to designing and building a company.
👥 LivCo's unique, council-based approach to marketing.
📈 How to foster a great culture that keeps an entire team together for 8 years.

Oct 23, 202026:03
What Your Remodeling Business Can Learn From a Shower Head | ft. Level 10 Contractor

What Your Remodeling Business Can Learn From a Shower Head | ft. Level 10 Contractor

Matt chats with Rich Harshaw, founder and CEO of Level 10 Contractor about how he coaches business' to refine their marketing identity.   They discuss:  🚿 A hotel experience that shaped Rich's idea about "identity."  👎🏻 What a "platitude" is, and why they're hurting your website right now.  📝 Five values to shaping your business' identity. 🔌 The importance of power, precision, and passion in your marketing.    Want to learn more? To learn more about Level 10 Contractor - level10contractor.com.  To learn more about BuiltBy and Hatch -  usehatchapp.com.

Oct 09, 202027:45
Marketing and Leadership Tips From A Home Improvement Tech Founder | #Builtby Ep. 16 ft. CompanyCam

Marketing and Leadership Tips From A Home Improvement Tech Founder | #Builtby Ep. 16 ft. CompanyCam

On this week's #BuiltBy 🛠, Matt sits down Luke Hansen, Founder and CEO at CompanyCam.  CompanyCam is a powerful job site documentation app that puts contractors more control over project management and allows them to remotely connect and collaborate.   The two discuss:  🏠 Luke's background in home improvement, and how that helped him get a head start when founding CompanyCam.  💡 Marketing techniques that CompanyCam employs that home improvement companies can take advantage of.   😰 Overcoming the "paralysis of perfection" when it comes to creating content.   🤝 Luke's thoughts on hiring and building a great team.   For more information on CompanyCam, visit https://www.companycam.com.   For more information on BuiltBy and Hatch, visit https://www.usehatchapp.com.

Sep 11, 202028:44
How the #1 Remodeling Business In the U.S. Does Marketing | #BuiltBy Ep. 15 ft. Power Home Remodeling

How the #1 Remodeling Business In the U.S. Does Marketing | #BuiltBy Ep. 15 ft. Power Home Remodeling

As the #1 remodeling business on Qualified Remodeler’s Top 500 list, there are two things that set Power Home Remodeling apart from other remodeling companies  - their emphasis on customer and employee satisfaction.    

In this week’s #BuiltBy 🛠, Matt chats with Bennett Andelman, Vice President of Marketing Communications at Power Home Remodeling.    

In this episode, they discuss:   

🏠 Bennett’s transition from marketing agency to home remodeling.    

👥 The makeup of Bennett’s marketing team and how he built it.    

📝 The importance of a Brand DNA study to determine your business’ positioning.    

🎰 His first big win after joining PHR - what got the momentum rolling.    

3️⃣ Power Home’s three-pronged outreach strategy for potential hires, current employees, and customers.   

🔥 Their biggest business differentiator - placing a premium on talent and employee satisfaction.    

To learn more about Power Home Remodeling: Powerhrg.com   

To learn more about Hatch: Usehatchapp.com

Aug 07, 202033:56
What do Homeowners Want From Their Remodeling Company? | #BuiltBy Ep. 14 ft. Qualified Remodeler

What do Homeowners Want From Their Remodeling Company? | #BuiltBy Ep. 14 ft. Qualified Remodeler

Do you know what homeowners actually want?  In this week’s #BuiltBy, Matt chats with Patrick O’Toole, SVP & Owner at Sola Group, Inc., which publishes renown industry publication Qualified Remodeler.  Recently, Qualified Remodeler partnered with Guild Quality to publish the 2020 Customer Satisfaction Report, a survey of 100,000 consumers who recently had a home project completed. The report outlines the primary positive and negative qualities the homeowner experienced during the process.   Matt and Patrick discuss:  The biggest findings from this year’s customer satisfaction report.  Consumer desires that home improvement businesses struggle to satisfy.  QR’s Top 500 report and the traits that make a great business stand out from a good business.  Where most companies are turning for leads now that home shows are cancelled or rescheduled.  Increase in optimism and business - how can businesses handle the chaos?   Learn more about QR and read the report at: https://www.qualifiedremodeler.com/qr-guild-quality-customer-satisfaction-report-2020/  Learn more about Hatch at Usehatchapp.com

Jul 31, 202027:16
The EASIEST Home Improvement Digital Marketing Wins | #BuiltBy Ep. 13 ft. Built-Right Digital

The EASIEST Home Improvement Digital Marketing Wins | #BuiltBy Ep. 13 ft. Built-Right Digital

This week, Matt chats with Kevin McKenzie, M.S., co-owner and data scientist at home improvement digital marketing firm Built Right Digital.   They discuss:  

  • 👨‍🚒 Kevin’s journey from firefighter to professor to data scientist.   
  • 🤬 Dishonesty in home improvement digital marketing.  
  • 💻 Ramifications of your online presence being an afterthought.   
  • 😎 The easiest digital marketing win most home improvement businesses can make today.  
  • 📊 Do Google Ads ACTUALLY get results? How to measure if they are working or not.   
  • 📝 Changes you can make to your website right now to convert more visitors to leads.   
  1. 😬 Kevin’s biggest career “F-Up.”  

Learn more about Built-Right Digital at builtrightdigital.com and connect with Kevin on LinkedIn at linkedin.com/in/kevinmmckenzie/  Learn more about business messaging platform Hatch at usehatchapp.com.

Jul 24, 202032:23
The Secrets of The Best Home Improvement Leaders | BuiltBy Ep. 12 ft. Built to Build Academy
Jul 17, 202035:35
11 - The Journey from Call Center Rep to Sales Manager | ft. Renewal by Andersen

11 - The Journey from Call Center Rep to Sales Manager | ft. Renewal by Andersen

In this week's #BuiltBy 🛠, Matt chats with Renee Delorenzo, Sales Manager at Renewal by Andersen New Jersey/New York Metro.   

They discuss:  

🏠 Renee's journey from call center rep to sales manager at RBA.   

 🎤 How stand-up comedy has influenced her sales and coaching methodologies.  

🖇 The importance of processes in effective sales coaching.  

💸 The difference between winging it vs. flexibility in home improvement selling.   

⚙️ Home improvement sales in the the "new normal" - how her team and RBA came through COVID stronger as a team.


Jul 08, 202040:32
10 - Are You Making These Home Improvement Business Mistakes? | ft. Dave Yoho Associates

10 - Are You Making These Home Improvement Business Mistakes? | ft. Dave Yoho Associates

In this week's episode of #BuiltBy, Matt sat down with Rick McIntire, Consultant for Dave Yoho Associates to discuss the top mistakes he sees home improvement companies making regularly.

📌 Rick's Champion Windows growth tactics and strategies.

💻 Virtual appointments vs. In-person. Is virtual here to stay? How some companies are balancing the two.

💣 Why hiring fails cost your business more than just a salary.

⚙️ Lead distribution AND disposition - the two biggest processes that can impact a home improvement company's ability to grow.

Jun 12, 202033:27
09 - Balancing Your Inbound and Outbound Home Improvement Marketing | ft. All Weather Seal West Michigan

09 - Balancing Your Inbound and Outbound Home Improvement Marketing | ft. All Weather Seal West Michigan

Friday + Noon = #BuiltBy! 🛠

This week Matt chats with Megan McGuire, Director of Sales and Marketing at all-weather seal of west michigan and Consultant at Tony Hoty Training & Consulting.

They cover:
👶 Early stage marketing - how to overcome a small budget and earn buy-in from leadership.

🤓 Why you need to diversify your marketing portfolio (and how to accomplish this).

😳 The dangers of relying too heavily on lead aggregators like HomeAdvisor.

🗣 Call Center Strategies - how Megan coaches her call center reps and achieves a response time of under 60 seconds.

May 29, 202024:27
08 - The "New Normal" in the Remodeling Industry | ft. ProRemodeler

08 - The "New Normal" in the Remodeling Industry | ft. ProRemodeler

Matt chats with James McClister, Managing Editor @ ProRemodeler about the "New Normal" of the remodeling and home improvement industry.   They discuss: 

  • How ProRemodeler and home remodeling as a whole reacted to crisis.  
  • Insights into virtual vs. in-person selling.  
  • Catching the rising tide of television advertising (plus some tips that could save you $$$!) 
  • The fine line of educating and inundating your customers and employees.
May 22, 202028:31
07 - Virtual Appointments & Evolving Home Improvement Companies | ft. K&B Home Remodelers

07 - Virtual Appointments & Evolving Home Improvement Companies | ft. K&B Home Remodelers

In this week's episode of #BuiltBy, Matt sits down with Mike Damora, owner of K&B Home Remodelers and Business Development (? 😆) of One-Click Contractors to discuss virtual appointments.

May 08, 202022:40
06 - Leading Through Crisis | ft. Antis Roofing and Waterproofing

06 - Leading Through Crisis | ft. Antis Roofing and Waterproofing

This week, Matt sat down with Charles Antis of Antis Roofing and Waterproofing. The two discussed leadership, best practices, and insights into leading teams through crises like COVID-19.   

Learn More:

  • Antis Roofing and Waterproofing - https://www.antisroofing.com/ 
  • Hatch - https://www.usehatchapp.com/
May 01, 202038:02
05 - Leading Sales Teams with Process | ft. Pella Windows & Doors Mountain West

05 - Leading Sales Teams with Process | ft. Pella Windows & Doors Mountain West

Matt sits down virtually with Stacy Knop, sales director at Pella Mountain West to discuss sales leadership. 

They cover:

  • Managing sales remotely.
  • Processes to ensure proper training.
  • Building an effective virtual appointment strategy. 
  • Using messaging tools to have visibility and to help train.
  • Out-of-the-box hiring - leveraging a semi-retired former rep to manage rehash and nurture sales. 
  • How Pella Mountain West uses Hatch and how it has impacted their sales and outreach efforts. 
Apr 24, 202023:12
04 - State of the Home Improvement Industry | ft. G. Fedale Roofing & Siding

04 - State of the Home Improvement Industry | ft. G. Fedale Roofing & Siding

This week, Matt and Josh dive into the data and share some insights into how quarantine has affected homeowners' buying and search habits.  

The guys are joined by Kevin Fetterman from G. Fedale Roofing & Siding to discuss how his company is seeing results by implementing new technology and continuing to innovate during COVID-19.   

G. Fedale Roofing: https://www.gfedaleroof.com/ 

Hatch: https://www.usehatchapp.com

Apr 10, 202027:09
03 - Navigating COVID-19 with Technology | ft. MarketSharp

03 - Navigating COVID-19 with Technology | ft. MarketSharp

In this special quarantine episode, Matt and Josh discuss the COVID-19 impact to the home improvement industry, and how some businesses are using technology to overcome the uncertainty.  

 This week's guest is Tim Musch, Director of Business Development and Founder of MarketSharp. Having spent 30+ years in the industry, Tim gives insight to how Coronavirus compares to other world events and how he sees the industry recuperating.

Mar 20, 202030:07