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Idea Diary

Idea Diary

By Valerie Aiello

Idea Diary is a business lifestyle podcast about solopreneurship. The show focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses.
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Let’s Discuss Writing Goals v Meditating on Goals & Businessman Fisherman Story - Idea Diary Ep.237

Idea DiaryJan 29, 2024

00:00
08:24
Let’s Discuss Writing Goals v Meditating on Goals & Businessman Fisherman Story - Idea Diary Ep.237

Let’s Discuss Writing Goals v Meditating on Goals & Businessman Fisherman Story - Idea Diary Ep.237

In Episode 237 of Idea Diary - Today, I ramble about the classic businessman/fisherman story about asking yourself what is the end goal, and why take unnecessary steps to get there.

Plus, I talk about results of writing down goals versus meditation daily on goals. 


CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #Meditation #BecomeWhoYouAre


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: ⁠https://www.youtube.com/valerieaiello⁠

LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠

Twitter: ⁠https://twitter.com/valerieaiello⁠

Facebook: ⁠https://www.facebook.com/valerieaiello⁠

Instagram: ⁠http://instagram.com/valerieaiello/⁠

Medium: ⁠https://medium.com/@valerieaiello⁠



Jan 29, 202408:24
Let’s Discuss Being the Best Quitter - Idea Diary Ep.236

Let’s Discuss Being the Best Quitter - Idea Diary Ep.236

In Episode 236 of Idea Diary - Today, I ramble about knowing when to fold them.



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #Quit #BecomeWhoYouAre


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: ⁠https://www.youtube.com/valerieaiello⁠

LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠

Twitter: ⁠https://twitter.com/valerieaiello⁠

Facebook: ⁠https://www.facebook.com/valerieaiello⁠

Instagram: ⁠http://instagram.com/valerieaiello/⁠

Medium: ⁠https://medium.com/@valerieaiello⁠

Jan 25, 202405:49
Let’s Discuss Personal Brand as a Creative Medium- Idea Diary Ep.235

Let’s Discuss Personal Brand as a Creative Medium- Idea Diary Ep.235

In Episode 235 of Idea Diary - Today, I ramble about 10 reasons to create a personal brand just for you!

PERSONAL BRAND AS A CREATIVE OUTLET


  1. Being Remembered
  2. Document Growth
  3. Practice Chops - visual art audio book music
  4. Not Just Consuming - creating
  5. Real Self v Ideal Self
  6. Rejection doesn't exist - overshare or highlight
  7. Accepting yourself to become who you are
  8. Don’t try - be you now or decide to change
  9. No reward except personal happiness today
  10. One person inspired - make an impact 



Watch: 

Let’s Discuss Ideal Self v Real Self, Carl Rogers, Lion King Remember Who You Are - Idea Diary Ep229

https://www.youtube.com/watch?v=m5r0loTpTKE



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #PersonalBrand #BecomeWhoYouAre


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: ⁠https://www.youtube.com/valerieaiello⁠

LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠

Twitter: ⁠https://twitter.com/valerieaiello⁠

Facebook: ⁠https://www.facebook.com/valerieaiello⁠

Instagram: ⁠http://instagram.com/valerieaiello/⁠

Medium: ⁠https://medium.com/@valerieaiello⁠


Jan 23, 202419:00
Let’s Discuss Bad Ideas Only Meeting - Idea Diary Ep.234

Let’s Discuss Bad Ideas Only Meeting - Idea Diary Ep.234

In Episode 234 of Idea Diary - Today, I ramble about holding bad ideas only meetings to brainstorm!



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #OverSharing #CathrinManning


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: ⁠https://www.youtube.com/valerieaiello⁠

LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠

Twitter: ⁠https://twitter.com/valerieaiello⁠

Facebook: ⁠https://www.facebook.com/valerieaiello⁠

Instagram: ⁠http://instagram.com/valerieaiello/⁠

Medium: ⁠https://medium.com/@valerieaiello⁠

Jan 19, 202405:55
Let’s Discuss Oversharing v Highlighting on Social, Vulnerability Hangovers, Rachel & Dave Hollis - Idea Diary Ep.233

Let’s Discuss Oversharing v Highlighting on Social, Vulnerability Hangovers, Rachel & Dave Hollis - Idea Diary Ep.233

Let’s Discuss Oversharing v Highlighting on Social, Vulnerability Hangovers, Rachel & Dave Hollis - Idea Diary Ep.233


In Episode 233 of Idea Diary - Today, I ramble about oversharing for personal brands and businesses. Vulnerability Hangovers - What Are They?

WATCH:

Cathrin Manning unedited conversation about 2023...

https://www.youtube.com/watch?v=vYz8i6ExZ-Q



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #OverSharing #CathrinManning


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: ⁠https://www.youtube.com/valerieaiello⁠

LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠

Twitter: ⁠https://twitter.com/valerieaiello⁠

Facebook: ⁠https://www.facebook.com/valerieaiello⁠

Instagram: ⁠http://instagram.com/valerieaiello/⁠

Medium: ⁠https://medium.com/@valerieaiello⁠



Jan 17, 202413:15
Let’s Discuss Upgrading to New Realities, You Can Always Put Yourself Back If It Sucks

Let’s Discuss Upgrading to New Realities, You Can Always Put Yourself Back If It Sucks

In Episode 232 of Idea Diary - Today, I ramble about building frequency to move to a new level isn’t as scary as I thought it might be. If I go forward and move too fast or make a mistake, the frequency I currently live in is always available to come back to. Not a big deal to change everything to see what’s on the other side of trying new things. 



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #2024 #ProgressYear


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: ⁠https://www.youtube.com/valerieaiello⁠

LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠

Twitter: ⁠https://twitter.com/valerieaiello⁠

Facebook: ⁠https://www.facebook.com/valerieaiello⁠

Instagram: ⁠http://instagram.com/valerieaiello/⁠

Medium: ⁠https://medium.com/@valerieaiello⁠

Jan 15, 202411:31
Let’s Discuss Hello 2024 & 2023 Was A Progress Year - Idea Diary Ep.231

Let’s Discuss Hello 2024 & 2023 Was A Progress Year - Idea Diary Ep.231

In Episode 231 of Idea Diary - Today, I ramble about not hitting all my goals in 2023, and how I want to move forward in 2024. I’m feeling the winds of change, and needing something new in my life. 



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #2024 #ProgressYear


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Medium: https://medium.com/@valerieaiello


Jan 12, 202410:27
Let’s Discuss Consumption vs. Creation & No Rewards Except for Improvement - Idea Diary Ep.230

Let’s Discuss Consumption vs. Creation & No Rewards Except for Improvement - Idea Diary Ep.230

In Episode 230 of Idea Diary - Today, I ramble about asking about what is your percentage about how much you consume verses how much you create in day, week, month, or year……let me know! 



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #Consumption #Creation 


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Medium: https://medium.com/@valerieaiello


Sep 21, 202309:10
Let’s Discuss Ideal Self v Real Self, Carl Rogers, Lion King Remember Who You Are -Idea Diary Ep229

Let’s Discuss Ideal Self v Real Self, Carl Rogers, Lion King Remember Who You Are -Idea Diary Ep229

In Episode 229 of Idea Diary - Today, I ramble about Carl Rogers Therapy analysis of comparing your ideal self with your real self and making sure you are living a fulfilled with as little incongruence as possible. Plus, show tip watch the Lion King scene where Simba remembers who he his. 


CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #RememberWhoYouAre #CarlRogers


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Medium: https://medium.com/@valerieaiello


Sep 14, 202313:13
Let’s Discuss Dee Wallace on Next Level Soul & Good Advice From Shallon Lester  - Idea Diary Ep.228

Let’s Discuss Dee Wallace on Next Level Soul & Good Advice From Shallon Lester  - Idea Diary Ep.228

In Episode 227 of Idea Diary - Today, I ramble about Dee Wallace starting everyday saying, “What Can I Create Today!” Inspirational episode for trusting yourself, allowing things to unfold without expectations, and loving money! Which I love too. Also, Shallon Lester had some good advice on her Instagram. No one is coming for you. No one who is moving through life with hard work, determination, and authenticity is judging you or trashing you for trying your best to be more amazing. 


CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #DeeWallace #NextLevelSoul #ShallonLester


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Medium: https://medium.com/@valerieaiello


Sep 05, 202311:08
Let’s Discuss Shiadanni opening for Lana Del Ray in Mexico Stadium Concert  - Idea Diary Ep.227

Let’s Discuss Shiadanni opening for Lana Del Ray in Mexico Stadium Concert  - Idea Diary Ep.227

In Episode 227 of Idea Diary - Today, I ramble about Shiadanni, a huge TikToker & indie musical artist that Lana Del Ray personally selected to open for her stadium concert in Mexico. Amazing story about a larger artist giving a smaller a huge opportunity.  


CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle#Shiadanni #LanaDelRay


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Medium: https://medium.com/@valerieaiello

Sep 02, 202306:35
Let’s Discuss Hero, Hub, Help Youtube Content Strategy - Idea Diary Ep.226

Let’s Discuss Hero, Hub, Help Youtube Content Strategy - Idea Diary Ep.226

In Episode 226 of Idea Diary - Today, I ramble about the Hero, Help, Hub YouTube content strategy concept, which I think is better described as Discover, Biography, Hangout content strategy. 



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #BusinessPodcast #HeroHubHelp


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Medium: https://medium.com/@valerieaiello


Aug 18, 202311:39
Let’s Discuss Quantum Jumping, Burt Goldman & BAGHA the Ancient Practice of Empowerment - Idea Diary Ep.225

Let’s Discuss Quantum Jumping, Burt Goldman & BAGHA the Ancient Practice of Empowerment - Idea Diary Ep.225

In Episode 224 of Idea Diary - Today, I ramble about how awesome Bert Goldman is, and his Quantum Jumping techniques.


Quantum Jumping | Burt Goldman

https://www.youtube.com/watch?v=YHVTfDEQID0&t=5s


Burt Goldman Quantum jumping 2 - The next Level

https://www.youtube.com/watch?v=yRgY6Rkj9aI&t=115s



CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #BusinessPodcast #QuantumJumping #BertGoldman


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Medium: https://medium.com/@valerieaiello

Aug 16, 202307:56
Let’s Discuss The Jose Silva Method Mental Video Technique - Idea Diary Ep.224

Let’s Discuss The Jose Silva Method Mental Video Technique - Idea Diary Ep.224

In Episode 224 of Idea Diary - Today, I ramble about using the Mental Video Technique in the month of August to make some magic happen. I share seven steps on the podcast that you do throughout the entire day. It’s simple, but also a little more fun than just wishing & letting go of desires that never happen. This is mind control techniques using the Silva Method.


CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



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Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


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Thank you so much for listening today!

#BusinessLifestyle #BusinessPodcast #SilvaMethod


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

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Aug 10, 202311:20
Let’s Discuss SHOW IS BACK, Time Organization, & New Book Published - Idea Diary Ep.223

Let’s Discuss SHOW IS BACK, Time Organization, & New Book Published - Idea Diary Ep.223

In Episode 223 of Idea Diary - Today, I ramble about bringing the show back up to speed, working on my chops, and releasing my first book “Become Who You Are.” Available where all books are sold. 


WATCH:

LISTEN:

CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello

https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb 



SHOW MERCH: Get Your Own Idea Diary

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

Buy Diaries & More at https://goalparty.com


If you liked today's show, you can always 

BUY ME COFFEE:

https://gumroad.com/l/VazlaO



Thank you so much for listening today!

#BusinessLifestyle #BusinessPodcast #BecomeWhoYouAre


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

— 

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Medium: https://medium.com/@valerieaiello

Aug 09, 202312:47
Let’s Discuss EVERGREEN Social Media vs. SHORT-LIVED Social Media- Idea Diary Ep.222

Let’s Discuss EVERGREEN Social Media vs. SHORT-LIVED Social Media- Idea Diary Ep.222

In Episode 222 of Idea Diary - Today, I ramble about a HUGE A-Ha moment that I got from watching a Sunny Lenarduzzi video. I’ve always know that something sucks about Facebook, IG, Twitter, Linkedin, but Youtube is so awesome and valuable, and now I realize why. Youtube is EVERGREEN, which is content that is most likely to be valuable for a longer period of time; possibly forever. Plus, social media platforms like Youtube, Pinterest, Personal Blogs are more valuable for your brand, because people are searching for a certain topic, and then discovering YOU. No one is really on Facebook, Linkedin, or Instagram to find answers to questions. Those are more NOW platforms. No one really goes to old tweets to see what you tweeted about yesterday. They usually just follow, and keep up with the future posts. Divide you social platforms in your mind from EVERGREEN long-lasting content with SHORT-LIVED Today only content that really only works if you have a current audience. This is not to say that you can’t grow an audience on a short-lived social media platform, but it’s an up-hill battle. You’ve got to be super involved with all the trends, and possibly make it a full-time effort until you reach success. (I know there are a ton of people that may say it doesn’t take a bunch of time, but I would consider research and getting good at a platform like Instagram Fame takes tons of research to be a real expert. This is an exciting revelation for me.

I don’t know about you, but I am focusing solely on EVERGREEN Social. (Note: I would consider TikTok the best of both worlds, because the algorithm currently will feed old content to new followers.)

WATCH:

Sunny Lenarduzzi

If I had to start over I’d take these 8 steps to make $1 million.

https://www.youtube.com/watch?v=BYN-SOspljU&t=8s

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Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

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#BusinessLifestyle #EvergreenSocial #OnDemandSocial


Mar 12, 202214:50
Let’s Discuss One Business with Multiple Unique Brands - Idea Diary Ep.221

Let’s Discuss One Business with Multiple Unique Brands - Idea Diary Ep.221

In Episode 221 of Idea Diary - Today, I ramble about how it’s smart when companies that create unique individual brands under one main company.

SHOW MERCH: Get Your Own Idea Diary

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Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

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Thank you so much for listening today!

#BusinessLifestyle #Brands #RevenueStreams

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

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Mar 07, 202209:13
Let’s Discuss Battlecry (Slogans & Taglines) (Laura Ries 2015) - Idea Diary Ep.220

Let’s Discuss Battlecry (Slogans & Taglines) (Laura Ries 2015) - Idea Diary Ep.220

In Episode 220 of Idea Diary - Today, I ramble about Laura Ries’ book, “Battlecry” from 2015!

My Notes From the Book:

Create a “Battlecry” or slogan that easily says what it is that your brand gives the consumer and what it is in as few words possible. Also, keep in mind that it’s best to highlight on the category that your business is in first, then work on selling your brand. Also, don’t forget to pick a tagline that gets your employees excited as well as your customers!

SHOW MERCH: Get Your Own Idea Diary

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Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

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Thank you so much for listening today!

#BusinessLifestyle #LauraRies #Battlecry

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

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Mar 04, 202208:00
Let’s Discuss Going Beyond A LOGO - Visual Hammer (Laura Ries 2012) - Idea Diary Ep.219

Let’s Discuss Going Beyond A LOGO - Visual Hammer (Laura Ries 2012) - Idea Diary Ep.219

Let’s Discuss Going Beyond A LOGO - Visual Hammer (Laura Ries 2012) - Idea Diary Ep.219

In Episode 219 of Idea Diary - Today, I ramble about Laura Ries’ book, “Visual Hammer” from 2012!

My Notes From the Book:

SHAPE Visual Hammer Examples- Mc Donald’s Golden Arches, Target, Bass Ale Triangle, Micky Mouse Head, Mac Apple

COLOR Visual Hammer Examples - Louboutin Red Bottoms Shoes, Wendy’s Red Head Girl, Dollar General Yellow vs Dollar Tree Green

PRODUCT Visual Hammer Examples- Lifesaver Candy, Coke Bottle Shape, Converse Shoe Design, Adidas Stripe Design

PACKAGE Visual Hammer Examples - Pom Juice Bottle, Monster Energy Drink Large Can, Red Bull Energy drink small and tall can
ACTION Visual Hammer Examples - Tropicana Juice Orange with Straw, Rice Krispies Snap Crackle Pop, Kool Aid Man Smash through wall, Pillsbury Dough Boy touch tummy, Oreo Cookie Twist and lick

FOUNDER Visual Hammer Examples - Elon Musk Tesla, Paul Newman Foods, Colonel Sanders KFC, Kate Hudson Vodka/Workout Pants, Rachel Ray Dog treats

SYMBOL Visual Hammer Examples - Nike Swoosh, Mercedes Peace sign, Micky Mouse Ears Disney, Mac Apple, Twitter Blue Bird
CELEBRITY Visual Hammer Examples - Cosby & Pudding Pops, Keanu Reeves Square Space

ANIMAL Visual Hammer Examples - Aflac Duck, Geico Gecko, Chucky Cheese, Twitter Blue Bird, WWF Panda

HERITAGE Visual Hammer Examples - Wells Fargo, Ford Cars, USAA insurance

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

Thank you so much for listening today!

#BusinessLifestyle #LauraRies #VisualHammer

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!


Mar 03, 202211:25
Let’s Discuss Focus: The Future of Your Company Depends on It (Al Ries 2005) - Idea Diary Ep.218

Let’s Discuss Focus: The Future of Your Company Depends on It (Al Ries 2005) - Idea Diary Ep.218

In Episode 218 of Idea Diary - Today, I ramble about Al Ries’ book, “The Future of Your Company Depends on It ” from 2000!

My Notes From the Book:

  • Line Extensions can kill a brand, For Example when A1 Steak Sauce decided to invest 18 million into making an A1 Chicken Sauce, which obviously no one has ever heard of.
  • Just buying and selling line extensions is not a business.
  • Small towns have "general stores," large cities have tons of specialty stores. I think the internet creates millions of micro store opportunities.
  • Specialization makes countries and companies rich. Also, it can make people rich.
  • Technology and products do not converge to survive, and diverge. (However, I think over time technology is converging. Smartphones are now television, radio and telephone combined. I think when this book was written, Al was correct about this thought. However, the speed of technology at this point in 2022, I would like to ask his opinion on this point.
  • TOYS R US was successful at the time this book was written, and was the category leader in toy stores. Amazon didn't kill TOYS R US, like we all assume. The investors of the company loaded the company with debt, and drove it into bankruptcy. Also, a cold warehouse style of shopping for toys drove the brand down in its category.
  • Managers hired need to be specialized in their field. Remember "Bottom's Up Marketing" Senior Management/Executives, usually can't relate to customers, and Mid-level Management want to diversify strategies to make sure they don't fail, and lose their jobs. Which totally loses the branding and marketing focus. These two groups usually think that growth can do no wrong, but this is false.
  • When starting your brand. Select your category. Decide if you want to be better, or different. Better is usually only an option for the #1 Spot in any category, and doesn't actually need to be the better product. Leaders own their category, and own a word in the mind of the consumer. To win a spot on the ladder, you need to be different.
  • Defend your leadership by launching a second brand.
  • The Market is created by new products and ideas.
  • Business needs competition. If you are first and have no competitors, then you can experiment with line extension, but once you have competition you have to defend your spot on the ladder.
  • What single product is your best hope for the future? 80/20 Rule. Out of 100% of your efforts, only 20% of your time working is what moves you forward.
  • Centralized companies are more focused, and more successful.
  • Focus takes time
  • Focus is simple
  • Focus is immediately understandable
  • Focus is not a strategy
  • Focus is not forever.

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

Feb 23, 202215:06
Let’s Discuss 11 Immutable Laws of INTERNET Branding (Ries & Ries 2000) - Idea Diary Ep.217

Let’s Discuss 11 Immutable Laws of INTERNET Branding (Ries & Ries 2000) - Idea Diary Ep.217

In Episode 217 of Idea Diary - Today, I ramble about Al Ries and Laura Ries’ book, “11 Immutable Laws of INTERNET Branding” from 2000!

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

Thank you so much for listening today!

#BusinessLifestyle #AlRies #LauraRies

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Feb 22, 202212:02
Let’s Discuss Positioning: The Battle for Your Mind (Ries & Trout 1981) - Idea Diary Ep.216

Let’s Discuss Positioning: The Battle for Your Mind (Ries & Trout 1981) - Idea Diary Ep.216

In Episode 216 of Idea Diary - Today, I ramble about Al Ries and Jack Trout’s book, “Positioning” from 1981!

Some Notes Below:

Chapter 1: What Positioning Is All About

Positioning is not about creating something new, it's about manipulating what the people already think, It's about bridging your product's communication design and reputation with what already exists. Keep The Message Simple! Don't try to change someone's mind. It's impossible to change. FOCUS your brand. Be honest. Own a word in the mind of the consumer, and have a visual hammer! Look for your branding positioning solution in the customer's mind. Position is to accept perceptions, then restructure those perceptions to create this position you desire.

Chapter 2: The Assault on the Mind

Messages get lost in the number of media platforms we have in 1981, Just think about how much easier it is to get lost in the era of the internet and social media.

Chapter 3: Getting into the Mind

Communication can only happen in the right place at the right time. Be the first or think of a new category to be #1 Spot on the ladder. Don't name your brand something generic.

Chapter 4: Those Little Ladders in Your Head

The mind has no room for new stuff, unless it is related to something old and familiar. #1 Spot is first. Be proud to be #2 Spot. Own a word in the mind of the consumer, and have a unique position on the ladder of your category. Like BMW chose to focus on being the best car to drive within the import car category, and won the #1 Spot with that focus.

Chapter 5: You Can’t Get There from Here

Don't Fight Facts! Sometimes it's going to happen from the point you are at. Start over, or forget it.

Chapter 6: Positioning of a Leader

Leaders should not try to drive competitors out of business. Create a new category if you can to be number one, or be happy being #2. Only 2 brands will dominate a category. Strategy and tactics will define and differentiate your business, and Press will make your business exist.

Complete Notes Available on Youtube

Thank you so much for listening today!

#BusinessLifestyle #RiesAndTrout #Positioning

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Feb 18, 202217:49
Let’s Discuss Bottom-Up Marketing (Ries & Trout 1990) - Idea Diary Ep.215

Let’s Discuss Bottom-Up Marketing (Ries & Trout 1990) - Idea Diary Ep.215

In Episode 215 of Idea Diary - Today, I ramble about Al Ries and Jack Trout’s book, “Bottom-Up Marketing” from 1990!

Some Notes Below:

  1. Go down to the frontline of the customer, and what they need, want and lifestyle trends
  2. Monitor trends in customer lifestyle
  3. Narrow focus on a tactic
  4. Turn tactic into strategy, and tactics become the reason for business existing
  5. Sell Strategy ideas to top management
  6. Launch
  7. Cut losses fast to change failure quickly

Tactics dictate the most effective strategy for a company - not the other way around.

A tactic is an idea, a combative mental angel that differentiates your product from all others in your category.

Marketing is the strategy of a business

A company organizes all marketing activities in an effort to maximize sales

A strategy is the big picture (where the company wants to go) while a tactic is the details (what to do to get there)

  1. Start with customer
  2. Narrow down your tactic
  3. breakdown how to implement strategy with middle management
  4. Sell the strategy to the top executives

Senior management of a company are generally the most isolated from the real world of the consumer

Middle managers are tempted to not focus on one tactic and try all kinds of tactics which can water down the entire strategy

It’s a mistake trying to get the customer to fit into your Strategy

Planning process should leave room to pivot and drop things that aren’t working.

Example of top-down marketing failures:

GM trying to make computers

Xerox trying to make computers

Car makers trying to make cars that customers don’t really want.

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

Thank you so much for listening today!

#BusinessLifestyle #RiesAndTrout #BottomUpMarketing

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Feb 16, 202207:45
Let’s Discuss MARKETING WARFARE (Ries & Trout 1986) - Idea Diary Ep.214

Let’s Discuss MARKETING WARFARE (Ries & Trout 1986) - Idea Diary Ep.214

In Episode 214 of Idea Diary - Today, I ramble about Al Ries and Jack Trout’s book, “Marketing Warfare” from 1986!

Some Notes Below:

Competition is the enemy, and the battleground is customer’s minds.

FOUR TYPES OF WARFARE

  1. DEFENSIVE WARFARE - This is only for the #1 Spot leader of a category. You only focus on defending your position. Never attack if you are #1. Leaders must attack themselves by improving products, and all moves by competitors must be matched.
  2. OFFENSIVE WARFARE - This is only for the #2 Spot of a category. Imitate everything #1 does, product, design, and price. Frontal attack #1 by focusing on the strengths and weaknesses of #1, and attack weaknesses with your marketing strategies.
  3. FLANKING WARFARE - This is for small to medium companies. Introduce new products to be a leader in a sub-categories. For example when Canon Camera saw a blind-spot that Xerox had for the smaller home printer category. They won the market for this product, because Xerox couldn’t go small fast enough. Market using competitors blind-spots. Go all in with your flanking idea, but be prepare to change fast if needed, or drop bad strategy for a new one.
  4. GUERRILLA WARFARE - This is for local and regional small businesses. Work together with other small brands in your category to help grow each other! Find a market segment that is small enough for a small business to defend. Be able to PIVOT entire business or marketing strategy fast is things aren’t going well.

TAKE AWAYS:

Meeting you customer’s needs and goals is not enough to win the war, you must focus campaigns against competitors to get the number one or number two spot.

Better product and better people doesn’t mean you will win. The best marketing strategy wins!

There is no space in the marketplace for more than 2 leaders in a category, and people will not remember more than 7 names in any category.

Aggressiveness alone is not he sign of a good strategy.

There is no such things as good or bad strategy, they will all be unique.

Early adoption for technology will be a marketing advantage for all.

CHARACTERISTICS OF AN EFFECTIVE MARKETING

  1. Flexibility - Have pivot plans if things go bad!
  2. Mental Courage - stick with the plan if you love it, marketing is a long game
  3. Boldness - If you have a good idea, do it!
  4. Knowledge of facts of the front line (customers lifestyle, trends and needs)
  5. Good Luck - obviously
  6. Knowledge of the Basic theories of marketing warfare at a subconscious level

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Feb 15, 202211:49
Let’s Discuss The 22 Immutable Laws of BRANDING (Ries & Ries 1998) - Idea Diary Ep.213

Let’s Discuss The 22 Immutable Laws of BRANDING (Ries & Ries 1998) - Idea Diary Ep.213

In Episode 213 of Idea Diary - Today, I ramble about Al Ries and Laura Ries' book, “The 22 Immutable Laws of Branding

How to Build a Product Or Service Into a World-Class Brand”

1. The Law of Expansion

2. The Law of Contraction

3. The Law of Publicity

4. The Law of Advertising

5. The Law of the Word

6. The Law of Credentials

7. The Law of Quality

8. The Law of the Category

9. The Law of the Name

10. The Law of Extensions

11. The Law of Fellowship

12. The Law of the Generic

13. The Law of the Company

14. The Law of Subbrands

15.  The Law of Siblings

16. The Law of Shape

17. The Law of Color

18. The Law of Borders

19. The Law of Consistency

20. The Law of Change

21. The Law of Mortality

22. The Law of Singularity

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

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Thank you so much for listening today!

#BusinessLifestyle #ClassicBranding #Immutable

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Feb 12, 202215:58
Let’s Discuss The 22 Immutable Laws of Marketing (Ries & Trout 1994) - Idea Diary Ep.212

Let’s Discuss The 22 Immutable Laws of Marketing (Ries & Trout 1994) - Idea Diary Ep.212

In Episode 212 of Idea Diary - Today, I ramble about Al Ries and Jack Trout’s book, “The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!“

Chapter 1: The Law of Leadership

Be First!

Chapter 2: The Law Of The Category

If you can’t be first, Make a new category to be First!

Chapter 3: The Law Of The Mind

Be first in the mind of the consumer!

Chapter 4: The Law of Perception

Brands can be different things to different people!

Chapter 5: The Law Of Focus

Own a word in their minds!

Chapter 6: The Law Of Exclusivity

Avoid using someone else’s word

Chapter 7: The Law Of The Ladder

Give a reason why it’s better to not be number one!

Chapter 8: The Law Of Duality

Every market becomes a horse race with two main sides trying to win!

Chapter 9: The Law Of The Opposite

Don’t be better, Be different!

Chapter 10: The Law Of Division

Categories will split into new categories, creating NEW leaders to be first!

Chapter 11: The Law Of Perspective

Marketing efforts take time. Train your customers to think about you in certain way!

Chapter 12: The Law Of Line Extension

There is irresistible pressure to expand your brand, but it can weaken it!

Chapter 13: The Law Of Sacrifice

Give up something to gain something like product lines, target market or constant change!

Chapter 14: The Law Of Attributes

For every selling point, there is an opposite effective selling point!

Chapter 15: The Law Of Candor

Admitting a negative prospect will give you a positive selling point!

Chapter 16: The Law Of Singularity

Only one move will give you substantial results!

Chapter 17: The Law Of Unpredictability

Flexibility is key, have long-term directions and assume change!

Chapter 18: The Law Of Success

Ego is the enemy of marketing, avoid bias, remain objective, and think like your customer!

Chapter 19: The Law Of Failure

Failure is expected, so calculate your risks!

Chapter 20: The Law Of Hype

Financial situations often are opposite of what is portrayed in the media!

Chapter 21: The Law Of Acceleration

Success is not built on fads, it is built on trends!

Chapter 22: The Law Of Resources

Adequate funding is necessary!

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!


Feb 10, 202213:52
Let’s Discuss Testing Selling a Wish Fulfilled Wallpaper Lock Screen on Gumroad - Idea Diary Ep.211

Let’s Discuss Testing Selling a Wish Fulfilled Wallpaper Lock Screen on Gumroad - Idea Diary Ep.211

In Episode 211 of Idea Diary - Today, I ramble about creating a digital download product on GumRoad! Want to try my “Wish Fulfilled Lock Screen” Wallpaper to see if focusing on wonderful things happening actually brings you wonderful things?

BUY IT HERE FOR $1:

https://valerieaiello.gumroad.com/l/kdkyo

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

Thank you so much for listening today!

#BusinessLifestyle #WishFulfilled #Neville

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Feb 09, 202208:32
Let’s Discuss Using the Reticular Activating System to Achieve Goals (Train Your Brain) - Idea Diary Ep.210

Let’s Discuss Using the Reticular Activating System to Achieve Goals (Train Your Brain) - Idea Diary Ep.210

In Episode 210 of Idea Diary - Today, I ramble about taking seriously the concept of training my brain. I want to be in control of my subconscious mind, so that it’s not controlled by something or someone else. Some tips I am remember for myself to manage my RAS:

  1. Using my Lock Screen on my phone as a subconscious reminder for something I want to happen
  2. Always Remembering my RAS is looking for confirmation bias to make my current opinion to be right, and not seeing any reason to research and find out more, even if that makes me wrong. Your RAS is always looking for evidence to prove yourself right. Always keep learning and researching.
  3. There is too much actual information going on in the world every moment. You could never see it all at once. Your brain protects you to see what you train it to see.
  4. Using the RAS for achieving goals - Consistency helps with training your RAS to focus on what you want daily. Visualization helps your brain to achieve your goals by recreating the scene in your mind your RAS will be excited to try and bring it into reality.

Visualize how all the things that you want to happen happens, and then let go of the how. Just focus on how you feel already have achieved your goals. Try no to obsess over what’s not happening.

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #ReticularActivatingSystem #subconscious

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Feb 05, 202208:54
Let’s Discuss Marie Diamond Energy Number Feng Shui App #1 Wealth Creator - Idea Diary Ep.209

Let’s Discuss Marie Diamond Energy Number Feng Shui App #1 Wealth Creator - Idea Diary Ep.209

In Episode 209 of Idea Diary - Today, I ramble about Marie Diamond feng shui app! It’s fun try it out!

Her Website: https://www.mariediamond.com

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #NevilleGoddard #ElmerOLockerJr

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Thumbnail Photo by Faith Benitez

Feb 02, 202208:58
Let’s Discuss Neville Goddard The Power of Awareness & Law of Promise - Idea Diary Ep.208

Let’s Discuss Neville Goddard The Power of Awareness & Law of Promise - Idea Diary Ep.208

In Episode 208 of Idea Diary - Today, I ramble about Neville Goddard, The Power of Awareness Chapter 9 - Preparing Your Place in the Future. Don’t go chase after what you want without changing the concept of yourself. You have to change your personality and perception and align your frequency. Everything depends on the concept of yourself. “Isn’t it wonderful something marvelous is happening to you right now?” Watch these three helpful videos below:

WATCH:

Neville Goddard The Power of Awareness Chapter 9 Audiobook

https://www.youtube.com/watch?v=r7ayc7WZrlI

Elmer O. Locker jr

This is a KEY component to being RICH, YOU must do this!

https://www.youtube.com/watch?v=1ewVLGADkmI

https://www.youtube.com/watch?v=4qMeqGciMXc

Erika Kullberg

3 Things To Buy To Make You Happy (proven)

https://www.youtube.com/watch?v=LCSP48Qzh_Q

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #NevilleGoddard #ElmerOLockerJr

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Feb 02, 202209:60
Let’s Discuss Level Up with Productive Failure & Mistakes with Advice from Leila Hormozi - Idea Diary Ep.207

Let’s Discuss Level Up with Productive Failure & Mistakes with Advice from Leila Hormozi - Idea Diary Ep.207

In Episode 207 of Idea Diary - Today, I ramble about our minds are built for survival, and you’ve got to learn about how it works to avoid subconscious pitfalls. Leila says, “You are living your mistakes you made years ago.” “ You stop doing new things to avoid looking stupid to successfully keep yourself safe, but you are failing to succeed.” Continue to change and grow your skills to become more successful.

WATCH:

Leila Hormozi

https://www.youtube.com/watch?v=EeushgH5jZY&t=1s

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #LeilaHormozi  #ProductiveFailure

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Jan 31, 202206:47
Let’s Discuss Millionaire Habits from Bob Proctor & Income Road Map - Idea Diary Ep.206

Let’s Discuss Millionaire Habits from Bob Proctor & Income Road Map - Idea Diary Ep.206

In Episode 206 of Idea Diary - Today, I ramble about Jake Ducey’s video about what he learned from Bob Proctor.

WATCH:

Jake Ducey

#1 Millionaire Habits from Bob Proctor That Changed My Life!

https://www.youtube.com/watch?v=k3GfL46EZAk

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #BobProctor #JakeDucey

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 29, 202214:21
Let’s Discuss Is Old Music Killing New Music? Liz Phair, Mary Lou Lord, Rick Beato, Dreams & In The Air Tonight - Idea Diary Ep.205

Let’s Discuss Is Old Music Killing New Music? Liz Phair, Mary Lou Lord, Rick Beato, Dreams & In The Air Tonight - Idea Diary Ep.205

In Episode 205 of Idea Diary - Today, I ramble about person-to-person music sharing is going to dominate the music industry this next decade.

READ:

Is Old Music Killing New Music?

https://www.theatlantic.com/ideas/archive/2022/01/old-music-killing-new-music/621339/

WATCH:

Rick Beato - Why Old Music is Killing New Music

https://www.youtube.com/watch?v=rYX1YFiQTDw&t=674s

Liz Phair story about getting signed in the 90’s

https://www.youtube.com/watch?v=s5l0MasLClA

Mary Lou Lord: FOX Interview asking her if she feels bad for selling out

https://www.youtube.com/watch?v=aFqoS18kFxo

FIRST TIME HEARING Phil Collins - In the Air Tonight TWINS REACTION

https://www.youtube.com/watch?v=0l3-iufiywU

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #RickBeato #MixTapes

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Jan 26, 202211:07
Let’s Discuss 10 Lead Magnet Ideas for Creatives That Aren’t Boring - Idea Diary Ep.204

Let’s Discuss 10 Lead Magnet Ideas for Creatives That Aren’t Boring - Idea Diary Ep.204

In Episode 204 of Idea Diary - Today, I ramble about 10 ideas for creative lead magnet ideas. I forgot one, so I’m adding number 11 to these show notes!

  1. Give Free Songs - To own, to mix with, or to use with permission in their Youtube videos
  2. Free Movie - Create a scripted film or documentary film for people to watch
  3. Create a Free KIT - Bundle up a course, an ebook, a how-to, to-do lists. Possibilities are endless!
  4. Free Resource List - Make a list of your favorite restaurants in different towns you know about, maybe a list of 52 movies to watch all year, or maybe a list of 12 records you must buy in 2022. Just a valuable list some kind would be valuable.
  5. Free Quiz - Design a quiz that brings insights. That’s always fun!
  6. Free Tech - Create a free app, or spreadsheet or calculator that brings value.
  7. Mail something cute to someone’s house - Mail a Postcard, Mail some stickers, Mail a free book. There are cheap ways to do this under $1.
  8. Free Zoom Meeting - Give people 15 minutes to do a personal Q&A with you.
  9. Download Projects - Give people a monthly DIY project download sheets by email, or a million other ideas
  10. Coupons - Give a free coupon for your business, or team up with other similar businesses, and give a group coupon book, or a mixed tape song compilations with similar bands.
  11. Events - Create a free event for your brand, or combo up with other brands for a free event

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #LeadMagnet #EmailSubsciptions

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Jan 26, 202217:07
Let’s Discuss Watching Kyle Cease Documentary “The Illusion Of Money” & Being Instantly Happier - IdeaDiary Ep203

Let’s Discuss Watching Kyle Cease Documentary “The Illusion Of Money” & Being Instantly Happier - IdeaDiary Ep203

In Episode 203 of Idea Diary - Today, I ramble about this movie being giving you good vibes instantly, and a documentary film being a great idea for a LEAD MAGNET for getting people to sign up for your universe.

Sign up to watch the move for free instantly:

https://kylecease.com/movie/?fbclid=IwAR12VZtvRsRWFtg8DaEDfqEQbqxK2QjQtZh8CBMMXDZ9tDwsy4PhvwaWtuI

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #KyleCease #MoneyDocumentary

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 24, 202206:23
Let’s Discuss Grocery Store Shortages 2022 & 12 Ideas to Hedge Against Inflation - Idea Diary Ep.202

Let’s Discuss Grocery Store Shortages 2022 & 12 Ideas to Hedge Against Inflation - Idea Diary Ep.202

In Episode 202 of Idea Diary - Today, I ramble about what I am doing about keeping the pantry stocked, so I don’t have to freak out if there is nothing available that I want at the grocery store. Don’t buy more than you can actually eat before it expires.

  1. I’m focusing on small packages of things like flour, rice, mayonnaise, peanut butter. I am not buying giant sizes.
  2. I’m spacing out the time frame that I am buying things. I’m not buying things all at once. I don’t want things to expire all at once, so I’m slow rolling my purchases.
  3. I’m looking at the expiration dates of things, and buying things that will last at least a year or two if I am not planning on eating in the next couple of weeks.
  4. When I get home from shopping, I write the expiration date on the cans or packaging of things I purchased. I don’t want to just throw stuff in the pantry to forget that I need to eat it soon.
  5. I am only keeping $100 or less worth of food in my freezer and fridge. If the power goes out for a long period of time, I want to be okay with losing everything. I’m focusing on stocking up on pantry meals.
  6. CO2 might be hard to get at some point, so I am stocking on sparkling water as much as possible
  7. Spices might be hard to get at some point, but I hate old spices. So, I am not stocking up on that, but I am stocking up on Mexican Vanilla Extract in glass bottles
  8. Bacon prices are probably going to go to the moon! I’m keep a large stash in the freezer, and cutting up in smaller easy to grab amounts to add to recipes.
  9. Pet Food is supposedly going to be harder and harder to get. Learn some homemade dog and cat food recipes.
  10. Get restaurant quality clear Tupperware to hold flour, sugar, cocoa powder, pasta, rice and beans in. I think it stays fresher, but don’t buy more than you can actually use before it expires.
  11. Half & Half might be hard to get, so I’ve stocked up on a variety of healthy pantry powdered creamers. I’m also prepared to make my own oat milk creamer with a blender
  12. Coffee might be hard to get, so my back up is finding a dark hot teas that I like just as much as coffee. Chai Lattes are amazing!

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #GroceryStores #Inflation

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!




Jan 21, 202213:29
Let’s Discuss Amanda Palmer’s Substack vs. Mitch Horowitz’s Medium - Idea Diary Ep.201

Let’s Discuss Amanda Palmer’s Substack vs. Mitch Horowitz’s Medium - Idea Diary Ep.201

In Episode 201 of Idea Diary - Today, I ramble about the differences why you would want to start a Medium account vs a Substack account. You could have both!

SubStack Check Out:

Amanda Palmer

https://amandapalmer.substack.com

Medium Check Out:

Mitch Horowitz

https://mitch-horowitz-nyc.medium.com

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #AmandaPalmer #MitchHorowitz

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 21, 202211:32
Idea Diary Ep.200- Let’s Discuss Buying Boring Businesses & AT&T Sold DIRECTV? Not Really

Idea Diary Ep.200- Let’s Discuss Buying Boring Businesses & AT&T Sold DIRECTV? Not Really

In Episode 200 of Idea Diary - Today, I ramble about a great TikTok channel & just some research on AT&T Selling DIRECTV.

TikTok Check Out:

https://www.tiktok.com/@realcodiesanchez?lang=en

Watch:

Codie Sanchez Youtube:

https://www.youtube.com/c/CodieSanchezCT

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #CodieSanchez #BuyingBusinesses

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 20, 202211:28
Idea Diary Ep.199 - Let’s Discuss Deadline Vs. Lifeline & 90% of People Don’t Mean to Offend

Idea Diary Ep.199 - Let’s Discuss Deadline Vs. Lifeline & 90% of People Don’t Mean to Offend

In Episode 199 of Idea Diary - Today, I ramble about thinking differently about DEADLINES, and that I just realized that 90% of people that offends someone had no intention to do it. Simply decide to not be offend!

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #AdelleRamcharan #ImagineGreatness

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 19, 202207:53
Idea Diary Ep.198 - Let’s Discuss Adelle, Transform the Boos, & Lift Others Up w/ Positive Thinking

Idea Diary Ep.198 - Let’s Discuss Adelle, Transform the Boos, & Lift Others Up w/ Positive Thinking

In Episode 198 of Idea Diary - Today, I ramble about a Youtuber I really like watching. Can’t wait to see how she transform her online career in this next landscape of social media and youtube that is being created right now. Follow her journey.

WATCH:

Adelle Ramcharan Channel

https://www.youtube.com/watch?v=Rm_gtcv40lQ

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #AdelleRamcharan #ImagineGreatness

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 18, 202210:18
Idea Diary Ep.197 - Let’s Discuss Amazon Merch vs. Spring vs. Shopify with Printful or Gooten to Sell Designs

Idea Diary Ep.197 - Let’s Discuss Amazon Merch vs. Spring vs. Shopify with Printful or Gooten to Sell Designs

In Episode 197 of Idea Diary - Today, I ramble about using Amazon Merch to sell designs, and adding a Spring Store to sell designs from. I will also be keeping my Shopify store, but leaning towards using companies that just write you profit checks over using companies that make you buy your customer’s product first, then shipping to them, and then letting you keep the profits.

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #Shopify #AmazonMerch

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 15, 202209:50
Idea Diary Ep.196 - Let’s Discuss Whole Foods Going Out Of Business 2022? & Amazon Basics Felt Tip Marker Pens

Idea Diary Ep.196 - Let’s Discuss Whole Foods Going Out Of Business 2022? & Amazon Basics Felt Tip Marker Pens

In Episode 196 of Idea Diary - Today, I ramble about HEB Central Market being 1000 times more amazing than Whole Foods, and that there is a hunch that Whole Foods could go out of business. Or, Amazon could change it up or sell it. Also, loving the felt pins that I broke down and purchased cheap from Amazon.

WATCH:

Whole Foods Might Not Survive 2022. Here's Why

https://www.youtube.com/watch?v=hmYhBiIk5nc

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #WholeFoods #AmazonBasics

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 13, 202210:54
Idea Diary Ep.195 - Let’s Discuss Trading Coffee for TAZO Vanilla Caramel Chai & Winter Grapefruits

Idea Diary Ep.195 - Let’s Discuss Trading Coffee for TAZO Vanilla Caramel Chai & Winter Grapefruits

In Episode 195 of Idea Diary - Today, I ramble about giving up daily coffee for Chai Tea

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #ChaiTea #QuitCoffee

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 13, 202206:13
Idea Diary Ep.194 - Let’s Discuss 1099-K PayPal, Venmo, Zelle $600 New Rule Business or Personal Explained

Idea Diary Ep.194 - Let’s Discuss 1099-K PayPal, Venmo, Zelle $600 New Rule Business or Personal Explained

In Episode 194 of Idea Diary - Today, I ramble about trying to figure out how to manage this new tax rule to avoid having to prove to IRS that my personal expenses are not a business. I plan on using PayPal and Zelle for business purposes only. NO MORE personal transactions on these platforms for me until more information is available. Talk to multiple tax professionals if you really need to use them.

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #1099k #Taxes

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 11, 202209:58
Idea Diary Ep.193 Let’s Discuss 4 Tips from Brenda Ueland’s Epic Book, “If You Want To Write”

Idea Diary Ep.193 Let’s Discuss 4 Tips from Brenda Ueland’s Epic Book, “If You Want To Write”

In Episode 193 of Idea Diary - Today, I ramble about Listening to Guy Kawasaki interview Julia Cameron, author of “The Artist Way,”

and they talked about this book by Brenda Ueland, “If You Want To Write.”

Brenda Ueland

https://en.wikipedia.org/wiki/Brenda_Ueland

My four favorite take aways after listening to this audiobook one was:

  1. Find a friend that thinks you are brilliant and interesting, and write to them. If you don’t have a friend like that, then use your imagination and create one.
  2. Spend 30 minutes - 8 hours a day alone. (Similar to an Artist Date) She walked 6-9 miles a day while thinking.
  3. Don’t try to be smarter than you are. It’s not useful.
  4. What is true today, might not be true tomorrow. Tomorrow’s truth might be better!

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #BrendaUeland #JuliaCameron

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 11, 202206:20
 Idea Diary Ep.192 - Let’s Discuss Adobe Creative Cloud FREE Web Fonts & Spotify Has VIDEO for Podcasts

Idea Diary Ep.192 - Let’s Discuss Adobe Creative Cloud FREE Web Fonts & Spotify Has VIDEO for Podcasts

In Episode 192 of Idea Diary - Today, I ramble about Adobe Web Fonts, Spotify having video versions of podcasts available for creators, and my one-page goal sheet!

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #TheSecret #WhatTheBleepDoWeKnow

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 08, 202208:56
Idea Diary Ep.191 - Let’s Discuss Going into Neutral Emotions To Shift-Up To A More Awesome Reality
Jan 07, 202210:53
Idea Diary Ep.189 -Let’s Discuss Fourteen Live Streaming Revenue Streams & NEW WORKSHEET

Idea Diary Ep.189 -Let’s Discuss Fourteen Live Streaming Revenue Streams & NEW WORKSHEET

In Episode 189 of Idea Diary - Today, I ramble about LiveStream Show Strategy Plan for going live on Twitch, LinkedIn, Youtube, Instagram Live, TikTok Live, Clubhouse, Twitter Live & Twitter Spaces.

SHOW REVENUE STREAMS:

  1. BRAND SPONSORS
  2. DIGITAL PRODUCTS
  3. PHYSICAL PRODUCTS
  4. BOOK, MOVIE, & MUSIC ALBUM ROYALTIES
  5. GOOGLE AD SENSE
  6. EVERGREEN COURSE
  7. MEMBERSHIPS
  8. CONSULTATIONS
  9. SHOW CONFERENCE
  10. MASTERMIND
  11. SPEAKING
  12. SYNDICATE SHOW
  13. AFFILIATE REVENUE
  14. SUPERCHATS

Cool LiveStreamers:

Amazon Live: 

https://www.amazon.com/shop/marieloumandl

PopShopLive:

https://shop.roboroku.com/products/popshop-live-show-trackers-planner-stickers

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #LiveStreaming #RevenueStreams

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com


Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 06, 202219:43
Let’s Discuss a Powerhouse Channel Erika Vieira & My No Schedule Business Lifestyle - Idea Diary Ep.190

Let’s Discuss a Powerhouse Channel Erika Vieira & My No Schedule Business Lifestyle - Idea Diary Ep.190

n Episode 190 of Idea Diary - Today, I ramble about a Youtuber named Erica Vieira that you should subscribe to and Check out!

WATCH:

Erika Vieira - YouTube Success Strategy for Women

https://www.youtube.com/watch?v=Z2YWIWRbbak&t=816s

Marina’s Corner - Productivity Content

https://www.youtube.com/channel/UCEHp_b02I0GvTYCBPX_0w1g

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #ErikaVieira #AntiSchedule

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/


Jan 06, 202210:09
Idea Diary Ep.188 - Let’s Discuss Live Streaming in 2022, Monday To Friday, & More Shows!

Idea Diary Ep.188 - Let’s Discuss Live Streaming in 2022, Monday To Friday, & More Shows!

In Episode 188 of Idea Diary - Today, I ramble about finally getting the show back on, and committing to Monday through Friday episodes, and LIVE STREAMING all of them to get better at live recording! It’s the most important skill to learn in 2022!

SHOW MERCH: Get Your Own Idea Diary

https://www.amazon.com/dp/0991338839

Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor!

If you liked today's show, you can always

BUY ME COFFEE:

https://gumroad.com/l/VazlaO

JOIN MY MONTHLY MEMBERSHIP:

https://gumroad.com/l/GJyXzO

Thank you so much for listening today!

#BusinessLifestyle #LiveStreaming #NewYearResolution


"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

Website: https://www.valerieaiello.com

Subscribe to follow my business journey!

Gumroad: https://gumroad.com/valerieaiello

Medium: https://medium.com/@valerieaiello

Youtube: https://www.youtube.com/valerieaiello

LinkedIn: https://www.linkedin.com/in/valerieaiello/

Twitter: https://twitter.com/valerieaiello

Facebook: https://www.facebook.com/valerieaiello

Instagram: http://instagram.com/valerieaiello/

Jan 04, 202211:28