DIMPRP Podcast
By Vanessa Abron
DIMPRP PodcastMar 18, 2021
Season 2 Episode 8: Agency Abron
On this episode of the DIMPRP Podcast, host Vanessa Abron has a very candid conversation with the Agency Abron interns as they talk about public relations, social media, influencer relations, and valuing self. This is probably one of the most open, honest, and forthright conversations on the DIMPRP Podcast to date.
Season 2 Episode 7 "PR Professional Brittany Sykes"
Founder of her namesake PR firm, Brittany Sykes PR, Brittany Sykes has a decade’s worth of impressive communications experience under her belt. Her work at L.A-based Levine Communications alone earned her clients spots on the front page of USA Today, segments with Today and Rachael Ray Every Day, and coverage in Redbook. In this episode of the DIMPRP Podcast, Brittany and Vanessa discuss what they hate about PR, managing client expectations, their dream clients, and more. Vanessa also shares her thoughts on the evolution of influencing.
Season 2 Episode 6 "PR Professional Mika Stambaugh"
Founder and president of The MAS Ink, Mika Stambaugh, guest stars. The Chicago, Hyde Park neighborhood native is known for her groundbreaking creative strategies in the world of communications. In addition, Mika’s lengthy list of accomplishments include spearheading the communication strategies for high-profile companies like Lyft, Uber, and AirBnb, serving on the Board of Directors for the YWCA Metropolitan Chicago, and winning an Emmy in 2008 as a Field Producer at CBS 2 News Chicago. Mika and Vanessa discuss relationship building and stepping out of comfort zones, and picking each other’s brains in the age of COVID-19. Mika also details her experience as a mentor.
Season 2 Episode 5 "Influencer Malvika Sheth"
Malvika Sheth, a fashion and beauty content creator, discusses how her love for fashion and self expression bloomed. In this episode of the DIMPRP Podcast, Malvika touches on body issues and insecurities, and the cultural clash of being a content creator within an Asian household. There is also a passionate discussion over the need for brands, especially luxury brands, to expand to be inclusive and diverse.
Malvika Sheth’s Social Media:
Facebook: https://www.facebook.com/stylebymalvika/
Instagram: https://www.instagram.com/stylebymalvika/?hl=en
Twitter: https://twitter.com/malvikasheth
Website: https://www.stylebymalvika.com/
Season 2 Episode 4 "Influencer Brendan Robinson"
Brendan Robinson, an actor most notably by his role as Lucas Gottesman in Pretty Little Liars, chronicles maintaining social media and being an entertainer during the pandemic. In this episode of the DIMPRP Podcast, Brendan discusses his history in acting and how it ties into his role as an influencer, and the struggles of finding his unique voice on social media. Both him and Vanessa also weigh on the correlation of authenticity and success on social media.
Brendan Robinson’s Social Media:
Facebook: https://www.facebook.com/BrendanRobinsonOfficial
Instagram:https://www.instagram.com/brendanrobinson/?hl=en
Twitter: https://twitter.com/brendanrobinson
Season 2 Episode #3- "Media Maven Josanta Gray"
Josanta Gray is the founder and CEO of a boutique management firm, Grayscale Media. Gray previously held the position of Chief Operating Officer behind Beauty Bakerie Cosmetics and developed strategies for brands like Ulta, Daya by Zendaya, and California Baby. On this episode of the DIMPRP Podcast, Josanta discusses her learning curve as an indie brand founder, her experiences working with major brands and licensing strategies, and the importance of supporting and working with Black-owned beauty brands. Be sure to use the code DIMPRP for 15% off on her new “How to Build a Product Business” course for new entrepreneurs and small business owners.
Josanta’s social media:
Instagram: https://www.instagram.com/josantag/?hl=en
Twitter: https://twitter.com/josantag
Website: https://fromgraytogreen.com/
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Season 2 Episode 2 "PR Professional: Beth Gordon"
Beth Gordon is a 20 year veteran in the public relations industry. Beth began her career in healthcare public relations and used her creativity to promote health while staying within the FDA's guidelines. This experience led to her PR longevity and the use of different media channels like social media and traditional outlets to produce campaigns for Kellogg's, Campbell's, and the National Pork Board. Her work was featured on shows such as Good Morning America and The Today Show. On this episode of the DIMPRR Podcast, Beth discusses merging her love of culinary food and public relations, the idea of becoming a food influencer, the art of tracking coverage, and showcasing the value of influencer marketing.
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Season 2 Episode 1 "PR Professional: Eddie Rhodman Jr."
Eddie Rhodman Jr. is a public relations professional and the founder of Rhodman Enterprises LLC. Rhodman has represented athletes in the NFL, NBA, and NASCAR and worked with outlets such as Men’s Health, GQ, and Vanity Fair. In the season two opener of the DIMPRP Podcast, Eddie talks about how he came to know and love PR through his explanation of how important public relations is to a brand, especially as it relates to sports. He also speaks about the purpose of a “potential out clause,” how creating a strategy is key for clients and the foundation of a good publicist.
Eddie’s Instagram: https://www.instagram.com/d4sminc/?hl=en
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Episode 10 "PR Professional Vanessa Abron"
In the season one finale of DIMPRP Podcast, Vanessa has a one-on-one with us where she discusses the ins and outs of contacting influencers, while also giving advice on etiquette to follow. Whether you’re an influencer yourself or the one reaching out to influencers, this episode has something for everyone to take away.
Agency Abron’s Social Media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron/
Website: https://agencyabron.com/
Episode 9 " Influencer Tegan Wylie"
Tegan Wylie is the creator of The Travel Curve, a blog catered to traveling and full-figured fashion. In this episode of DIMPRP Podcast, Tegan talks about slightly shifting the focus of her brand and how she used the pandemic as confirmation to venture into supporting creative female businesses. With the second wave looming she also shares how she maintained and lived through the first major shock of COVID-19 while living in France.
Tegan's Social Media:
https://instagram.com/thetravelcurve
https://facebook.com/thetravelcurve
https://twitter.com/thetravelcurve
Agency Abron’s Social Media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron/
Website: https://agencyabron.com/
Episode 8: "Influencer Pariss Garner"
Pariss Garner uses her humor to creatively document her life journey on her blog Notes from my Phone, which chronicles her personal stories, advice, and how to’s. She is also an Editorial Contributor to Boss Magazine. In this episode of DIMPRP Podcast, Pariss discusses being intentional with her actions, her love for social media, which is the catalyst for how she got her start, taking a hiatus during the pandemic, and her writing circle.
Pariss’ social media:
Instagram: https://www.instagram.com/parisskeana_
https://www.instagram.com/itsnot_therapy/
Twitter: https://twitter.com/parisskeana
Facebook: https://www.facebook.com/Its-Not-Therapy-108491017652181
Website: https://www.alwayspariss.com/notesfrommyphone-blog-parissgarner
Agency Abron’s Social Media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron/
Website: https://agencyabron.com/
Episode 7 "Influencer: Tavi Johnson"
Tavi Johnson is an accountant, a go-to influencer on all things Chicago, and creator of Chi At a Glance. In this episode of DIMPRP Podcast, Tavi talks about the importance of having a backup plan when social media sites shift their algorithms, tips for working with PR professionals as an influencer, networking benefits, and reaching out to other influencers. Tavi also offers suggestions on interactions vs. follower count and the art of authenticity for an influencer.
Tavi's Social Media:
Instagram: @chiataglance
Twitter: @chiataglance
Website: http://chiataglance.com/
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Episode 6 "Marketing Professional Keeana Barber"
CEO of WDB Marketing, Keeana Barber discusses the importance of having a target audience and navigating the ever-changing world of marketing with Social Media and Influencers. In this episode of DIMPRP Podcast, Keeana shares how she went from a small promotions business to a one-stop shop for design, marketing, and printing. Her company focuses on marketing strategy, brand identity, and marketing collateral, offering all in house services to brands like Urban League, University of Chicago, and Sip and Savor. Keeana also opens up about how she works on expanding her company nationally.
Keeana’s social media:
Instagram: https://www.instagram.com/keeanabarber/
https://www.instagram.com/wdbmarketing/
Twitter: https://twitter.com/wdbmarketing
Facebook: https://www.facebook.com/wdbmarketing/
Website: https://wdbmarketing.com/
Agency Abron’s Social Media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron/
Website: https://agencyabron.com/
Episode 5 "Influencer Femi Olafioye-Omogbehin"
Femi Olafioye-Omogbehin is an advocate for increasing visibility of Black women in the influencer world. As a speaker and self-love activist, Femi uses her platform to encourage Black women by candidly sharing her own lessons and stories. In this episode of DIMPRP Podcast, Femi reveals how she coped with the ongoing racial injustices during the COVID-19 pandemic, expanding the audience of brands with a non-POC audience and the psychological effects of ingesting white-centered media.
Femi's social media:
Instagram: @femiio
Twitter: @femiio
Website: https://www.femiio.com/
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Episode 4 "Influencer and PR Professional Portia King"
Multimedia personality and content creator Portia King knows both sides of being an influencer and a PR professional. In this episode of the DIMPRR Podcast, Portia shares her experiences as someone who sees both ends of the spectrum, knowing what's pitchable and creating content that the media would want. Working with brands like REVOLT TV, Twitter, Bumble, and VIBE, Portia is well versed in cultural trends and knows how to create content that sparks intriguing conversations. Portia also shares stories about her humble beginnings and rare industry advice that helped her become the Maven she is today.
Portia's Social media:
Instagram: @portiakingmedia
Facebook: @PortiaKingMedia
Website: PortiaKing.com
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Episode #3- " Influencer: Taylor Justin of The Haute Seeker"
Founder and chief curator of TheHauteSeeker.com, Taylor Justin, talks about shifting content during the COVID-19 pandemic to get the best Search Engine Optimization. Justin's focus is mostly on food and art, two of the most negatively affected markets during the pandemic. In this episode of DIMPRP Podcast, Taylor gives advice on safely traveling and producing content during these unprecedented times and talks about the importance of being a relatable, authentic blogger and mutual relationships between consumer and influencer.
Taylor Justin's Social Media:
Instagram: @thehauteseeker
Twitter: @thehauteseeker
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Episode #2 "PR Professional Cara Caulkins"
In this episode of DIMPRP Podcast, Cara Caulkins , founder and president of Cara Caulkins Communications, talks with Vanessa about the evolution of relationships with influencers and media. Cara shares stories about food influencers in Austin, how she helps them maximize their reach, necessary tools every influencer should have, and the beauty of meeting “face-to-face” with digital clients. As someone who witnessed the rise of social media influencers, Cara talks about protecting the influencers' integrity when it comes to collaborating with brands and learning the balance of paid media and authentic posts.
Cara's Social Media:
Instagram: @cara.caulkins.comm
Facebook: @CaraCaulkinsComm
Website: https://www.caracaulkins.com/
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Episode #1- " Influencer: Jessa Lynn of Dollface Diaries"
SEO Specialist by day, Editor of Dollface Diaries and petite fashion connoisseur by night. In this Episode of DIMPRP Podcast, Influencer Jessa Lynn covers everything from high fashion to tasty vegan recipes. Jessa Lynn talks How the early relationships of PR Professionals and influencers have evolved into earned and paid media in 2020, brand partnership standards for influencers and the impact of people pleasing and conquering codependency and the impact it had on her brand.
Jessa's social media:
Instagram: @itsjessa
Twitter: @Itsjustjessa
Blog: https://dollfacediaries.com/
Agency Abron's social media:
Facebook: https://www.facebook.com/AgencyAbron/
Instagram: https://www.instagram.com/agencyabron/
Twitter: https://twitter.com/AgencyAbron
Website: https://agencyabron.com/
Intro Episode
The DIMPR Podcast is a platform where digital influencers and PR professionals discuss their evolving relationship.