Do you roll your eyes when you hear the word “personalization”?

I’m kind of over it since a lot of what’s passed off as personalization is not in fact personalized, but more of an algorithm at play. As a marketer, I get that this buzzword is a way to get attention in today's market.

After chatting with Jason Moore, CEO & Founder of Spren, it’s clear that he and his team really get it. They’re helping the everyday person decipher data (from wearables and smartphone cameras) and most importantly taking action on that data.

Afterall, what’s the point of tracking your HRV or your sleep if you don’t know what to do with it?

Action is what drives results.

Today on the podcast, Jason shares:

- The journey from working with elite athletes to everyday people

- Why he went from a D2C to B2B model

- How Spren improves partners retention

- Impacting the habits of people over time

Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast

ABOUT THE HOST

Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com

ABOUT TODAY'S GUEST

Jason Moore is the CEO and Founder of Spren, a B2B technology platform that helps apps connect to the human body with a simple snippet of code - no hardware required. Using computer vision and deep learning algorithms, Spren transforms the smartphone camera into a biomarker sensor measuring heart rate variability (HRV), recovery, stress load, fitness progress, respiratory health, illness prediction, body fat, and more. Jason and the Spren team are committed to transforming how we work, live, and play, by helping all connected products enhance human health and wellbeing.

Learn more about Spren here: https://www.spren.com

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Episode 134 - Improving retention by helping people understand data with Jason Moore

The Business Side Of FitnessBy Vanessa SeverianoApr 11, 2022