Do you roll your eyes when you hear the word “personalization”?

I’m kind of over it since a lot of what’s passed off as personalization is not in fact personalized, but more of an algorithm at play. As a marketer, I get that this buzzword is a way to get attention in today's market.

After chatting with Jason Moore, CEO & Founder of Spren, it’s clear that he and his team really get it. They’re helping the everyday person decipher data (from wearables and smartphone cameras) and most importantly taking action on that data.

Afterall, what’s the point of tracking your HRV or your sleep if you don’t know what to do with it?

Action is what drives results.

Today on the podcast, Jason shares:

- The journey from working with elite athletes to everyday people

- Why he went from a D2C to B2B model

- How Spren improves partners retention

- Impacting the habits of people over time

Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast

ABOUT THE HOST

Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com

ABOUT TODAY'S GUEST

Jason Moore is the CEO and Founder of Spren, a B2B technology platform that helps apps connect to the human body with a simple snippet of code - no hardware required. Using computer vision and deep learning algorithms, Spren transforms the smartphone camera into a biomarker sensor measuring heart rate variability (HRV), recovery, stress load, fitness progress, respiratory health, illness prediction, body fat, and more. Jason and the Spren team are committed to transforming how we work, live, and play, by helping all connected products enhance human health and wellbeing.

Learn more about Spren here: https://www.spren.com

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THIS SHOW IS PRODUCED IN PARTNERSHIP WITH SYNC FLOOR

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That’s a huge opportunity for anyone looking to launch or expand their virtual fitness offering.

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**INTERESTED IN BECOMING A PARTNER?

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The Summit by BFS is back in New York City, April 28-30.

You won’t want to miss their elite lineup of speakers and panelists including Keynote Speakers, Jay Galluzzo prior Co-Founder and CEO of Flywheel and Sadie Lincoln, Co-Founder and CEO of barre3. simply magical, and this is the event to help you build the business that will thrive in the future.

Space is limited. Get your ticket before they close registration April 15, 2022. Visit: https://bfs2022.com/

Episode 61 Debra Strougo - Row House: Creating Growth Opportunities

The Business Side Of FitnessBy Vanessa SeverianoJan 25, 2021