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Scaling Your Brand Online To $1,000,000 with Vaughan

Scaling Your Brand Online To $1,000,000 with Vaughan

By Vaughan Liddicoat
Behind the scenes how with Vaughan sharing the trials, tribulations, doubts, frustrations, triumphs, and victories on the road to scaling a new online brand to the coveted $1,000,000 mark. Subscribe and tune in to follow along as he peels back the curtain on what it takes to actually sell online courses, increase memberships, launch products & create content. Why should you follow? To learn how to make money selling your course, services, or products. ABOUT VAUGHAN: World-renowned coach, worked with the stars, multi-award-winning, students in 41+ countries, thousands of happy customers.
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#23 The Missing Pieces [Cashflow Part 1]
It's not just about being an "entrepreneur." But before we begin to talk about strategy let's talk about your beliefs around your ability to manage, create and direct cash flow for your business. I will share what my limiting beliefs were and how I am dealing with them for growth. There's a part of Michael Gerber's E-myth "Why Small Businesses Fail" that is a MUST for you to know as you grow so please tune in to listen to this message. You'll also learn... -Why being an entrepreneur is not necessarily a good thing but neither are these other two roles -How to understand basic cashflow forecasting so you can re-invest to scale -What I specifically did to overcome my weaknesses running my own business -How you can benefit from creating this model for yourself and how to do it today very easily ======= Vaughan Liddicoat. World-renowned coach, worked with the stars, multi-award-winning, students in 41+ countries with thousands of satisfied customers. www.vaughanliddicoat.com www.vaughan.academy/free Book Coaching Session: https://www.vaughan.academy/deep-dive-coaching  SUBSCRIBE. SHARE & CARE. SEND ME YOUR QUESTIONS. 
29:50
October 13, 2021
#22 Owning Inconsistency [and Still Win Long Term]
Picasso painted 13,500 paintings and about 100,000 prints and engravings [Source: CNN Style].  Did he need a scheduler to remind him to paint?  Let me present my arguments for being consistent and then present why being inconsistent over the long term is the way to release the pressure and actually CREATE. WHAT YOU'LL UNCOVER... -What purpose really means to drive you and how giving yourself grace for imperfections and inconsistency will see you win long-term -Why trying to max out all your work is going to burn you out -Business, content and life is ART, not a RACE so why compare yourself to everyone else? -What the lowest level of order in your life looks like and why chaos may be reigning supreme -Why rituals, routines, habits, and behaviors are so harped on in personal development but that is ONLY THE START  -How being consistent is good and bad -Why being inconsistent is, truth be told, just how we all operate and to be OK with that The long-term effects of staying in the game as well as producing are KEY but you're going to do it... IMPERFECTLY. ILL-TIMED. INCONSISTENT.  Get comfortable with it and then OWN that you can stay in the game this way for the long term and not get burned out so quickly because of trying to 10'x everything. ======= Vaughan Liddicoat. World-renowned coach, worked with the stars, multi-award-winning, students in 41+ countries with thousands of satisfied customers. www.vaughanliddicoat.com www.vaughan.academy/free Book Coaching Session: https://www.vaughan.academy/deep-dive-coaching  SUBSCRIBE. SHARE & CARE. SEND ME YOUR QUESTIONS. 
22:19
October 7, 2021
#21 Are You Lead Generating? I'm Getting $2.13 Leads...Unpack THIS!
So my cost per lead at the moment is about $2.13-2.83. I have also had them below $1 all using Facebook ads. Is this too cheap or is the lead high-quality or am I hitting it out of the park? What do most people leave out when considering what a Cost Per Lead [CPL] should ACTUALLY contain so you don't go broke acquiring new leads! Let's examine some basic metrics [I suck at math so feel free to correct me!] that will help in growing your business. This is especially important if you're scaling, looking for new clients and want long term growth in any market. I personally only focus on a few key metrics to know if I am winning or not and what to spend and when. Hope this inspires you to take the reigns a bit more in the growth of your business. ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching
15:21
October 2, 2021
#20 20 Steps to Getting Customers to BUY! [Circa 1885]
If you want more sales out the door, you're going to want to listen to this 20-steps list! Wow, this is just awesome. We really are predictable. For good or bad advertising shapes culture in profound ways and here is how we can benefit and scale accordingly. It's also why you should not feel bad when an advertising campaign doesn't work out the way you thought. It's why dialing in a message and then hammering that message home really matters. High-velocity, frequency, consistency and multiple platforms are the idea here. I will share this 20-step list that was made by Thomas Smith "Hints to Intending Advertisers" 1885 in the book by James Wood "The Story of Advertising." ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching
14:11
October 1, 2021
#19 Earn Your Content Creation Gear [How & When To Level Up Your Tech]
When I captained a snowboard team, we were one of the best teams in Australia for almost 5 years running. I raced with a 2nd-hand snowboard, rusty edges, my gear was not waterproof and I was often soggy.   My bindings didn't securely fit and only my TOE straps worked...yet how did I manage to be one of the fastest racers in the country?  It's HOW you use what you have NOT what you have. Getting started is often confusing.  What do I need?  What is the right camera, microphone, equipment?  That is noise.   How would Scorsese use your mobile phone to shoot a video and tell a story?   How would Robin Williams use your microphone to create entertainment?  So...it's NOT the equipment - it's the skills behind it.  PS...I will share what I use to film and stream to help you out but that is not the real problem that you must overcome to win.  =======  BIO & HIGHLIGHTS OF VAUGHAN  -Multi-award-winning and qualified coach  -4-Time World Professional 10-Dance Representative   -Pioneered first online DanceSport 2011  -Founding investor in Startup with multi-million dollar valuation  -Founded three six-figure businesses -81,000 online students and millions of views   -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same!  CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy   Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
24:24
September 30, 2021
#18 Your 28 Day Go LIVE Challenge [Client Story]
The moment you go LIVE you will not look back. You'll position yourself as an expert. Every bad feeling you have about going live from what people will think of you, to rejection, ridicule, or trolling is more in your head than reality. You HAVE to listen to the reality of live streaming and how easy it is to begin. The power of LIVE video streaming using Facebook, Twitter, Instagram or YouTube [or whatever] shows other people you are someone with an opinion, ideas or something to share. BUT HOW SCARY DOES THAT SEEM?! Tune in to find out... -The mindset behind going live as a long term strategy as a topic expert -The actual reality of how many people will watch or listen to you in the beginning -Why its awesome you don't start with a huge audience [it would crush you otherwise] -WHAT TO SAY [Let me share a simple framework to follow plus a client story example] -HOW TO DELIVER IT -TOPICS TO COVER -WHY YOU SHOULD DO A 28 DAY "GO LIVE CHALLENGE" This is full of action-packed content and experience-directed teaching coming right at you to encourage you to share with the world. Your voice matters. Your ideas matter. Go live now. ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
29:00
September 29, 2021
#17 Foundation: Organic Traffic Long Term Thinking
Everybody wants results NOW. Can't blame it, I like things to happen fast as well. But in this business we are building over a long period of time. What you plant today you may not see a result from for many years and you HAVE to be ok with that. But it can play on the mind...that's part of why I do this series. So let's discuss Organic Traffic plus what I did today in terms of simple research to make my positioning better. WHAT I WILL DISCUSS: ...Why organic traffic is the long term view to gaining attention and building an audience that loves your content ...What matters in the long term approach for researching your content ...How easy it is to make a FLEXIBLE strategy that can be adopted cross-platform, contexualized and augmented Please don't lose sight of the vision for your business and why you are doing what you are doing!
14:41
September 28, 2021
#16 Launching After A Pandemic
We are in one of the most difficult times as a collective from the challenge of freedom rights to what's for the greater good. But as an entrepreneur how are you handling it? What opportunities are you trying to create for yourself to come out ahead? Let's examine the situation and look at what is really important when it comes to launching out of a pandemic so you can serve your clients at the highest level. Today was spent masterminding 6 events to launch out of our lockdown and be able to serve as best we can whilst rewarding those who followed us through the lockdown/s. WHAT YOU'LL LEARN... -How to think about serving the loyal clients who stuck by you -Why do you need to build up goodwill -How to deal with the uncertainty during a lockdown -Understanding what you can't control and how to create your own certainty ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
17:41
September 27, 2021
#15 Self-Care & Investing In Family
A light day today and an important message for all hard workers!
04:41
September 26, 2021
#14 How To Ask For Help [Easily & Without Resistance]
Sometimes all it takes is a lost pen to totally derail your motivation, productivity and maybe your entire project. Have you ever been scared to ask for help, especially from people you admire, who are further ahead or have the results you want? KNOWING how to ask for help will give you confidence but it's also integral to building, scaling, and getting to that next level. "You've got to do it by yourself, but you can't do it alone." Tune in and let's look at the mindset and thinking behind HOW to ask for help and not look like an energy-sucking vampire. WHAT I WILL COVER HERE: -What a business model is and it maps the road for you to find your problems -What it means to truly ask for help  -How to PREPARE to ask for help [SUPER IMPORTANT - DO THIS FIRST] -Why investing in yourself also reaps rewards for your bank account ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching
28:54
September 25, 2021
#13 Prune Your Losers [Advertising]
When it comes to running Facebook or any digital ads it is all a test! You've got to run it and cut the losers quickly to allow your budget to work more for you with the right audience. Here is what I do with my ads and what I am looking to do when it comes to selling the courses I have made. ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching
11:24
September 24, 2021
#12 Spotting Opportunities & Trends [BEING EARLY]
Have you ever wanted to be early in a market, capitalize on a new trend [before it's popular] or spot what will be NEXT? From 2010 when I created my first online course [early adoption] to streaming online starting in 2015 [early adoption] I want to outline the PRO and CON to understanding the risk and reward of acting this way. If Google tried to launch in 1983 alongside Apple's Lisa - it wouldn't have worked. Apple wasn't ready for the iPod in 1990. The market is likely UNLIKELY to be receptive to Apple Glasses right now [this of course can change] But a TRILLION dollar company does not mean that customers are ready for just whatever they make - it has to be MASS adopted. Likewise, if you're only following trends because everyone else is doing it you are in a position of weakness because you're constantly falling into the overcrowded, oversaturated markets. You can still grow this way but you need to get creative about the new trends, the new ways, and new tech that can help separate yourself. Even if the tech can be created - the MARKET and AUDIENCE and CONSUMERS need to also be ready for it. There is a sweet spot that you want to train your brain to find. When it comes to your market, your course, what you sell, it could be as common as coffee or tea but there can be new horizons to find. WHAT I WILL DISCUSS HERE... -How I used the basics of email marketing and sales between 2008-2010 to sell millions of dollars of real estate easily and why most Real Estate agents EVEN TODAY have HUGE opportunities being late r in adoption -How the first YouTube videos I made in 2010 took 6 YEARS to make an impact in my market and for me to see any return from it - this is why you want to play the LONG game  -The [world] first mass-streaming in our market we did in 2015 was so early it's only in 2020 that every man and their dog are now doing it -How you can position yourself to be early and get attention by knowing what to look for -How to know if you're too late and need to find the new spot/position/horizon to open up into using the "Grandma" rule -Why home 3D custom printers could be world-changing but why they aren't right now and how that related to your ideas -Plus my takeaways for you to gain your own insights to be ahead of the curve [NOT that curve] I mean the mass adoption curve NOTE TO FUTURE SELF IN 2058: Most of these VR/AR predictions will NOT age well. LOL ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching
29:37
September 23, 2021
#11 My #1 Tip For Personal Success
Want to win? Simple. Ask your FUTURE-SELF what you want to have happened and then reverse engineer that to start building. Everything you and I are doing each day is building towards our older self. Society is obsessed with freezing age and keeping young. But you are getting older and you're going to want to make sure your life is kick-ass all the way through.  However, there is a cost to being able to win and succeed at the level you decide.  It cannot happen by manifestation or thought alone. Nor skipping from one idea to the next. If you ask me what the #1 most important trait for personal growth and winning is, it's investing in yourself. What have you done today to help your future self tomorrow? What will you do tomorrow to help you grow? ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
21:05
September 22, 2021
#10 IMPORTANT: It's All A TEST! [+Here's My Specific Way I Launch A 6-Figure Business]
Let me share a story of how I "borrowed" $10,000 from one of my other businesses to start a new business without telling my wife. EEKKK. Imagine that reaction if I bombed!  Was the risk of utter failure worth it? What would I have to answer for if it didn't work out?! I will break down the very specifics, thinking, and strategy behind creating success in this new venture from day 1. I will also share my failures and learning from this along the way and what it means to help you as you build your ideas, courses, or processes! Within this special #10 episode is probably one of my most IMPORTANT LESSONS: IT IS ALL A TEST. Your philosophy of failure is far more important than your definition of success for you'll never get the latter without the former. Enjoy this insight to what I specifically did to help build out one of my ideas and how it related to what you can do now. WHAT YOU'LL LEARN... -How the Value Ladder [Episode 7] gave me the confidence to launch a new business within 2 weeks and make over $75,000 in 10 months -Why FREE matters but you need to be strategic  -How opt-in pages, sales, email follow-ups and automation can do for you! -What I thought about the 15 new FB ads I setup today and what to know about marketing online -The FOUNDATIONAL marketing method has been working for decades offline and online to help you build an email list and make sales I really hope this episode inspires you, if so please leave a good review. ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
30:13
September 21, 2021
#9 Want More Time To Be Productive?
You don't wait for the perfect time - you make it. [My example inside] You don't hope great outcomes - you create them.  Every single day you have so much white space and black spots in your diary that if you're smart enough to use can be where you build your idea, write your book, create your business, edit your content, create ads, brainstorm and the list goes on. How many times have you put something off only to find yourself never doing the work? You and I do not get 25-hours in a day. Nor can we work every single hour of a day. Why would you want that anyway? It's about lifestyle! Where you work and how you work have seriously changed over the years. Now our job is to leverage time and resources so we can create more, grow income, and serve more people WITHOUT having to kill our souls in the process. The main difference between producing consistent work over a period of time is more than just scheduling it in your diary [then missing it and feeling bad.] Discipline and willpower are important but there's actually a stunning amount of free time in between day-to-day activities you can successfully use. Let me break down how I use "white space" and "black spots" in my day to get astounding amounts of important work done. Personally, I don't use a diary outside of client appointments, family activities, and important events as I've figured out my own system. You may need to be very time conscious in the beginning and block every 15-minutes of your day others may simply need to do what I outline in this episode. WHAT YOU CAN TAKEAWAY FROM THIS EPISODE... -Ideas on when you can work on your business, side-hustle, idea creation, projects on the go -How you have way more time than you think to learn, upskill, implement -What I did today is living proof of how I run a lot of my business -It is not about how much time you have free it is how you best use the little time you do have ======= BIO & HIGHLIGHTS OF VAUGHAN -World-renowned, multi-award-winning coach -Students in over 41+ countries & thousands of satisfied customers -4-Time World Professional 10-Dance Representative  -Owner of several businesses -Founding investor in Startup with multi-million dollar valuation -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
11:09
September 20, 2021
#8 624,563+ People Interact With My Content Every Year [Here's Your Organic Strategy]
Don't be fooled by vanity metrics. A customer of mine put us in his estate will leaving a 5-figure amount to be spent by his other half after he passes on. IMPACT OVER INCOME is the name of the game. Does he engage on our social media? NO. Does he like, share, comment, NO. Does he love what we do? YES. IT'S CRAZY...YOU NEVER KNOW WHO IS WATCHING AND WHAT OPPORTUNITIES YOU'RE CREATING FOR YOUR FUTURE. The initial pain of setting everything up and the steep learning curve is SO worth it if you just stay the course. Oh, and do it poorly, terribly, and horribly at the beginning because it may be your best work lol. How you use the Organic traffic side of your business REALLY matters.  It can be so disheartening and frustrating when you think that ONE post you put your heart and soul into get 0 comments, 0 likes, 0 shares, 0 up/down/reactions! BUT if you understand how the Organic reach side of your business works for the LONG-TERM you will not really care as much. A VERY SUCCESSFUL BUSINESS IS IF PEOPLE WOULD BE SO ANGRY THEY WOULD PETITION, KNOCK-DOWN YOUR DOOR AND BEG YOU TO REMAIN DOING WHAT YOU'RE DOING - So how do we get there? Service. Caring. Impact! You need to then create sales and make profit to be able to keep serving and so later we will talk about Paid advertising and sales to help the scaling effort for you and I! ========= MY ORGANIC STATS AS OF TODAY FOR LAST 12 MONTHS: GOOGLE SEARCH: Website 1: 6,667 Website 2: 90,400 Website 3: 1,380 =92,447 YOUTUBE: Impressions 3,100,000 Views 336,700 FACEBOOK: Page 1: 19,197 Page 2: 26,397 Page 3: 135,668 =181,262 INSTA: Profile 1: 14,154 TOTAL: Now 630,563 ========= WHAT I WILL SHARE WITH YOU... -The 3 Platforms I soley focus on to get over half-million views to our content each year -What organic reach means for your business long-term and how search works on a very basic level -The triangle of the internet business model -What the REAL Key and how to know you're succeeding in your business by the "mad-fan" metric -The difference between organic content and paid advertising -The difference between a website, online shop, and blog and what they mean to you -How to deal with overwhelm and create low resistence, high impact, long-term reach content -The simplest action steps to understand to take ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
42:05
September 19, 2021
#7 Mapping Your Value Ladder [Strangers to Customers]
Here is how I mind map and create new customers from strangers to buying up to $25,000 programs. First of all...You've GOT to be a giver not a taker in business. Next, and this is what this episode is geared around, you have to know your customer's end result they want and retroactively build out a suite of products, courses or programs that provide 3 THINGS [TUNE IN TO FILL THE BLANKS] 1. R....... 2. A...... 3. E...... Without these three things, you're dead in the water before you begin.  Unfortunately, most people spend all their time creating content that doesn't serve people, doesn't help move people to where they want to go and waste a lot of time spending money on things that don't matter. WHAT YOU'LL LEARN IN THIS EPISODE... -What a value ladder is and why you should create one FIRST before doing anything else -How I like to serve my audiences -The mindset you want around creating ideas and making cool content -What your job actually is about and why you need to care -What organic and paid traffic helps to do [more on that next episode] What I did today to move me towards my goals. PLEASE LEAVE A QUESTION VIA THE AUDIO MESSAGE BUTTON! ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
21:08
September 18, 2021
#6 Your Lack Of Skills Should NEVER Stop You
Never in a million years if you had told me I would be painting my house that I would have believed that. But here I am. On a roof, painting it like a poor-man Sistine chapel.  There is a point to this and it has to do with DIY and course creation with skill development. YOU'VE GOT TO KNOW THAT YOU CAN DO THINGS BUT NOT LIMIT YOUR POTENTIAL BASED ON PAST EXPERIENCE. Don't buy into the fantasy marketing that you only need this tool or that software and you'll make it to fame and fortune. It's a perpetuated lie that top performers can rightfully scoff at. Imagine telling Kelly Slater [World Champion Surfer] that he only needed to learn to surf just a few days per week and he'd be world champion. Or that you can outsource your song-making and become the next Eminem.  Absolutely not, the skills you LACK are your opportunity. The skills you HAVE have to be honed, refined, and sharpened.  I spent over 3,000 hours between 2010-2011 learning how to create online courses. Since then I have self-taught videoing, video editing, sound design, graphic design, advertising, marketing, sales, copy writing, negotiation, and SO much more. HERE IS WHAT YOU CAN EXPECT... -Why your skills you don't have are your opportunity for success -How the skills you do have are not enough for the next level and what to do about it -What unfolds when you begin a brand new task, project, or idea -What basics across any discipline require your attention and ultimate mastery ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching https://anchor.fm/vaughan-to-one-million/message
28:27
September 17, 2021
#5 STOP SHARING YOUR GOALS [So, when's the right time?]
Have you ever shared your idea, your new goals, or habits with the world only to have the wind totally taken out of your sails? Then. Nothing. Nada. You do ZIP.  You blame your friends. You blame your family. You blame yourself - "I shoulda neva..." Time goes by, you feel bad and then start to believe you should never have dared to imagine a better life for yourself. This happens all the time. I will share my personal experiences with this and how I overcome it. THE GOOD NEWS? It's not anyone else and it's not your fault, it's your brains! By the way, you can make sales, get clients and start a business without sharing goals people!!! There is a neurological reason that will bite you in the behind if you share your goals at the wrong time. HERE IS WHAT I WANT TO SHARE WITH YOU... -Why sharing your goals is a terrible, counter-intuitive idea and how it totally derails you -World-leading flow researcher article shared -What I did today to move towards scaling -How my wife reacted to my new idea -How to know when to share, who to share it with, and when the time is right FOR YOU -The metaphor from my made-up story I share with my 3-year old every day and how it relates to us! LOOK - Its amazing we don't get what we want when we think we want it. You may be totally crushed if you got 10,000 new customers overnight and be wiped out. There's a process and philosophy that needs to blend with the flexible strategy to enable us to grow and scale accordingly.  If you don't grow with the business it could outgrow you and you may be left holding the bag. Everything in this episode is counter to the advice most people give you so you need to THINK it through for your situation. ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
29:56
September 16, 2021
#4 Compounding Time & Scaling Results + My Typical Day
MANTRA: PROGRESS OVER PERFECTION - BY USING COMPOUNDING METHODOLOGY. The best results I have experienced and the best of my students have come from this very important idea: Compounding. How often have you given up on something because you didn't see the results you were "expecting" in a certain time frame? This podcast is the personification of that problem and let me reveal why within the episode. I will share with you... -My typical day and what it looks like from morning to evening -What the rhythms of life mean so we can develop the awareness around when to sprint, jog or go for a marathon towards a certain goal or result -Why its SO freaking hard to implement any new project, idea, side-hustle or business growth, and how to overcome that -The reason why traditional ideas like working your body to fatigue in a gym is supposedly "smart" and why it's actually the worse way to get fit. This example ties in beautifully to creating sales or growth of your business -The mantra of Progress Over Perfection allows you to stay in the game as poorly and badly as required so you keep going and eventually win over those who are more talented or better than you are [I am a big fan of the underdog] I hope you enjoy the ideas here and leave an audio message for me if you want me to answer any questions you may have. ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
30:28
September 15, 2021
#3 The Middle of It All! [How to Build When Your Busy]
It's 2 am. My brain is furry. My eyes feel like sand is in them. So let me try and English through this. Smashingly big day of delivering on my responsibilities as a dad, husband, business owner, content creator, and future builder. Over 20 clients to service...boy that can sound wrong. 20 clients to serve and a lot more coming that I need to pave the way for. On top of that, I build 3 events for next month, edited, uploaded, graphically designed 2 podcasts plus a video into the membership site, cleared my calendar, updated my blog, customized my blog, built better calls to actions for my funnels, had a dad nap, chilled with wifey and kids and brought it to you right now... CUTAWAY THE DEAD-WOOD, CLEAR A SPACE FOR NEW BEGINNINGS, NEW RESULTS, AND NEW REVENUE. This brings me to the super, uber importance of clearing a space in your mind, heart, office, systems, business and clear the junk so you can create properly. The platform you play on you do not own. Get that straight. You need to build your own, controllable universe in which you can connect to your audience without being under the thumb of one of the big-tech companies. Now, your time is already taken up and outside of having things to do [all the time] you have to make sure you not only fulfill your obligations but you build for the future; don't forget that last part! Let me share what "In the middle of it all" means and the impact it has on your mind. Ever wondered why the timing is just NEVER right to begin that new project, business or idea?  What about when you get to the end of the day and you realize you haven't actually done the activities [so you think] that are moving you the right way? I also want to chat about decisions and what they can mean for you when you make the RIGHT [imperfect] decision. Remember to subscribe and share with your friends. Time for sleep! ======= BIO & HIGHLIGHTS OF VAUGHAN -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views -Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching
21:05
September 14, 2021
#2 Get To Your First $100,000? [What You Can Do NOW]
Phew, we made the second episode...that was CLOSE!  I forgot to mention in yesterday's episode that this brand I am experimenting with to scale up to $1,000,000 is only a "side hustle" so everything I reveal in today's episode is geared towards helping you maximize your investment of time and money towards building and creation. I want to give you what so many other coaches and seminars charge you thousands of dollars for and I really hope it weaves through the noise of what to do, what to focus on, and where to start! So, do you want to know how I got to the first $100,000 so you can pull the lessons out and use them?  Listen in now! [Remember to subscribe and share this with your friends] Let's start the show with what I did today and the 30,000-foot birds-eye view I am taking [what prompted this podcast] and why that matters to you in your current busy state. WHAT I WILL SHARE IN DETAIL: -5-part Formula for scaling and building [AFTER you create an online course as a product - see below] -What I did to get the first $100,000 with an email list of FEWER THAN 1,000 PEOPLE and very little ad spend  -The specific way you can earn money is by leveraging your time rather than selling it -The difference between creating a failed product launch and a successful one -What is an MVP and MVA and why taking the extra time is worth it to scale -Exactly what questions you must know to ask your audience -PRECISELY HOW TO CREATE YOUR FIRST PRODUCT WITH A BETA TEST GROUP OF
49:06
September 13, 2021
#1 What The Hell Am I Doing?!
So I have a new brand that's just hit its first $100,000 in revenue. Previously, I have founded 3 companies all led into the 6-figure territory. Currently, I run a small...scratch that super-awesome-business, and I am a founding investor in an entrepreneurial startup but this, what this podcast and scaling mission is about - is something new! I can see the potential but I have no proof that it can go any further with what has been created but I am compelled to reach my goals and want the accountability of this podcast to help with that - can we help each other?! Now as I shi* myself I declare it's time to scale it [if it can be done] to $1,000,000. Will I fall on my face, be disgraced, never to try again? What am I to expect and how long will it take? Can I even be bothered to see it through and is it worth the effort? How will I overcome the inevitable struggles that are in front? What can you learn from me during this process? How do I keep a happy marriage and connection with my two kids in the process? ============================ Are you a course creator, streamer, social media influencer, coach, author, content creator, business owner, in sales or looking to expand your revenue to $1,000,000? Specifically using the power of subscription products, product course launches, and coaching? I would LOVE for us to crush this together.  IN THIS EPISODE...Let me share a little bit about why we are in this quest together and how you can follow along using and also avoiding some of the tips and strategies of what I will share going forward. What my personal thinking is around money, metrics, and success means to me. What to expect from me and what the purpose of these episodes are so you can have REAL-WORLD takeaways about what is working and what is not working as I do everything from... -Creating new video, audio, and graphic content each week... -Self-edit, self-publish and self-manage [hopfully not too badly]... -Deliver the very best service to my current clients in my real, that's right, real business I actually run offline... -Fail forward to seeing how to take what I have created and multiply it in an unknown period of time... -Be a 100% present and loving father and husband alongside connecting with my family... This is the intro episode where we get REAL about what we want to do scaling your online business to 7-figures as I explore how the F** I am going to do it. Some days I will feel like doing it, others I will not but I will truly endeavor [see me trying to give myself an "out" there] to be committed to bringing you the daily operations and executions [hopfully not of my self-esteem and self-worth] but of notable movements towards scaling. DID YOU KNOW - YOU CAN LEAVE ME AN AUDIO MESSAGE ON THE ANCHOR.FM SITE? I WOULD LOVE TO KNOW YOUR QUESTIONS AND FEEDBACK AS I TRULY BELIEVE WE ARE IN THIS TOGETHER. =CONNECT WITH ME BELOW= -Multi-award-winning and qualified coach -4-Time World Professional 10-Dance Representative  -Pioneered first online DanceSport 2011 -Founding investor in Startup with multi-million dollar valuation -Founded three six-figure businesses -81,000 online students and millions of views  Website: www.vaughanliddicoat.com or http://www.vaughan.academy  Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 
35:59
September 12, 2021