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The Velocity Juice Podcast

The Velocity Juice Podcast

By Velocity Juice

Our podcast aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialised in assisting D2C business scale, from SEO to paid advertising to optimisation, retail and omnichannel strategies.

This podcast will open our doors to how we work with companies across our Venture Capital and finance businesses.
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Currently playing episode

The Velocity Juice Podcast - Episode 8: The Story of Velocity Capital, with Kirsten and Hugo

The Velocity Juice PodcastMay 24, 2023

00:00
14:10
Episode 11: Oliver Spark, Sweet Analytics

Episode 11: Oliver Spark, Sweet Analytics

Welcome to the Season 1 finale of Velocity Juice. In this episode, we have the pleasure of inviting Oliver Spark, CEO of Sweet Analytics, to join us in exploring the realm of data tools used by consumer companies to understand their attribution models for each advertising channel.
We'll delve into how companies manage their data to make better decisions, and how this process evolves at each stage to improve their cost of acquisition and return on advertising spend. Additionally, we'll discuss the future of the sector, providing valuable insights for founders to prepare for the journey ahead.
So, let's dive into this captivating discussion with Oliver Spark, as we unravel the intricacies of data tools, attribution models, and the evolving landscape of consumer analytics.

Jul 19, 202338:18
The Velocity Juice Podcast - Episode 10: The Story of Wizz & Co, with Wizz Selvey

The Velocity Juice Podcast - Episode 10: The Story of Wizz & Co, with Wizz Selvey

Our tenth and final episode of Velocity Juice's Podcast, series 1, introduces Wizz Selvey, founder of Wizz & Co, branding agency for businesses. During the podcast, Wizz discusses her various successful strategies around selling in retailers and online.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Jun 21, 202321:12
The Velocity Juice Podcast - Episode 9: The Story of Videowise, with Claudiu Cioba

The Velocity Juice Podcast - Episode 9: The Story of Videowise, with Claudiu Cioba

Our ninth episode introduces Claudiu Cioba, founder of Videowise, ecommerce video platform. During the podcast, he discusses the power behind video advertising and how valuable it can be to increase customer acquisition for various brands.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Jun 07, 202323:42
The Velocity Juice Podcast - Episode 8: The Story of Velocity Capital, with Kirsten and Hugo

The Velocity Juice Podcast - Episode 8: The Story of Velocity Capital, with Kirsten and Hugo

Our eighth episode introduces Kirsten Ellis and Hugo Sunnucks, employees at our sister company, Velocity Capital. During the podcast, both Kirsten and Hugo will  discuss their journey into venture capital, as well as the types of businesses they invest at Velocity.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.


May 24, 202314:10
The Velocity Juice Podcast - Episode 7: The Story of SuperCo, with Tom Mucklow and Tom Carew

The Velocity Juice Podcast - Episode 7: The Story of SuperCo, with Tom Mucklow and Tom Carew

Our seventh episode introduces the founders of SuperCo, Tom Mucklow and Tom Carew. During the podcast, both Toms discuss their journey into setting up Superco, and the support they provide Shopify businesses, through expert design, development, and growth services.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

May 10, 202340:09
The Velocity Juice Podcast - Episode 6: The Story of Full Green, with Gem Misa

The Velocity Juice Podcast - Episode 6: The Story of Full Green, with Gem Misa

Our sixth episode introduces Gem Misa, founder of Full Green. During the podcast, Gem discusses her journey into entrepreneurship, setting up two businesses prior to Full Green. She also talks about the future of sustainability, and the importance of digital marketing in growing a digital business.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners with stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.


Apr 26, 202336:30
The Velocity Juice Podcast - Episode 5: The Story of Velocity Group with Rajeev Saxena

The Velocity Juice Podcast - Episode 5: The Story of Velocity Group with Rajeev Saxena

Our fifth episode introduces Rajeev Saxena, founder of Velocity Group. During the podcast, he discusses his career, being the third employee of Red Bull, and his vision behind setting up Velocity Group. Velocity Juice was born out of a need to fund scalable amounts towards digital marketing when it comes to scaling a digital business. After all, marketing is proven to be the core reason for online businesses' success.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Apr 12, 202314:53
The Velocity Juice Podcast - Episode 4: The Story of Alphawell Brands with Alexej Pikovsky

The Velocity Juice Podcast - Episode 4: The Story of Alphawell Brands with Alexej Pikovsky

Our fourth episode introduces Alexej Pikosvky, founder of Alphawell Brands, a global e-commerce platform for health & wellness brands. In this podcast he discusses his journey into entrepreneurship and building brands within the wellness space. 

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omni-channel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Mar 28, 202341:32
The Velocity Juice Podcast - Episode 3: The Story of Blue Array, SEO Agency with Simon Schnieders

The Velocity Juice Podcast - Episode 3: The Story of Blue Array, SEO Agency with Simon Schnieders

Have you ever wondered why SEO is important for a brand or why you should start investing in such activities?

We started the journey with the same questions as many founders in our ecosystem. Why is SEO still important when digital advertising can solve the conversion problem, or what is the role in a market driven by performance marketing?

We are delighted to have Simon Schnieders, founder of Blue Array, an SEO consultancy, joining us for our third episode, who will help us find some of the answers to our SEO questions.

Simon started his career at Zoopla, Yell and Mail Online, building a track record of successful exits. In this episode, we touch on his journey of setting up his company, and more importantly, we will assess the value of SEO for an emerging brand.

Listeners will explore many strategies to increase SEO positioning and brand visibility naturally.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies. Our listeners will be introduced to experts specialising in assisting with scaling D2C businesses, from SEO to paid advertising to optimisations, retail and omnichannel strategies. This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Mar 10, 202328:45
The Velocity Juice Podcast - Episode 2: The story of DRTY, with Oli Clement

The Velocity Juice Podcast - Episode 2: The story of DRTY, with Oli Clement

Our second episode will showcase the exciting journey of one of our own portfolio founders, Oli Clements, CEO and Founder of DRTY, a hard seltzer drink company. A jump working in the industry to building a category leader, the way DRTY appeared on our supermarket shelves and across the festival scene.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialised in assisting D2C business scale, from SEO to paid advertising to optimisation, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Feb 17, 202322:24
The Velocity Juice Podcast - Episode 1: The Story of BakedIn, with Joe Munns

The Velocity Juice Podcast - Episode 1: The Story of BakedIn, with Joe Munns

The Velocity Juice podcast series opens with the fun yet challenging journey of building a subscription-based bakery. We are delighted to speak with Joe Munns, the CEO and founder of BakedIn.

Bakedin is a Velocity Group portfolio company developing an ever-growing range of ready-to-cook and, dare we say, delicious cakes you can have delivered straight to your door.

Our first podcast series aims to empower founders by providing them with curated conversations on growing Direct-to-Consumer businesses. We will engage our listeners will stories from our portfolio founders and learn about their journeys and the ups and downs of building their dream companies.

Our listeners will be introduced to experts specialised in assisting D2C business scale, from SEO to paid advertising to optimisation, retail and omnichannel strategies.

This podcast series will open our doors to how we work with companies across our Venture Capital and finance businesses.

Jan 25, 202330:12