Nothing But Major Gifts

Major Donors and Capital Campaigns – with Amy Eisenstein

An episode of Nothing But Major Gifts

By Veritus Group
Major gifts fundraising is the lifeblood of non-profit organizations around the world. Richard Perry and Jeff Schreifels address major gifts twice monthly, to help you and your organization connect with donors in authentic ways to make an impact in your community – and the world.
More places to listen
Major gifts fundraising is the lifeblood of non-profit organizations around the world. Richard Perry and Jeff Schreifels address major gifts twice monthly, to help you and your organization connect with donors in authentic ways to make an impact in your community – and the world.

More places to listen

Is Your Manager Ignorant About Major Gifts?
This episode sheds light on some of the craziest misconceptions we’ve heard from leaders and managers about major gifts, and what you can do as a major gift officer to help educate them and set them straight. Major gift fundraising is too important to be left to folks who don’t know what they’re doing. There’s too much riding on your organization’s future not to know how a major gift program should be run correctly. Get inspired to help your manager or non-profit leader understand how major gifts actually works.
December 4, 2019
Do You Know the ROI of Your Donor Portfolio?
Most of the time, when we ask a major gift fundraiser what the Return on Investment (ROI) of their portfolio is, we get nothing but a blank stare – and then a look of panic. Well, you don’t have to panic. In this episode, Richard and Jeff talk about how to calculate your ROI. They tell you what’s acceptable for a new portfolio vs. a mature one. They discuss how it should grow over time, and they let managers and leaders know it takes TIME to develop. Then they list 12 reasons why there is low ROI in many major gift portfolios. Richard and Jeff go over what you can do to avoid these pitfalls so that you can realize net revenue and ROI growth, year after year.
November 13, 2019
Can We All Just Get Along?
To serve your major donors outrageously, you have to know your programs and projects so well that you’re able to inspire those donors to make a significant gift to your organization. The most effective and best way to do that is to get to know the people behind those programs. These are the program, finance, HR, and executive team that are passionate about your organization’s mission. In this episode, Richard and Jeff have some great tips for how you can do this.
October 29, 2019
Keeping Good Major Gift Officers
Major gift fundraising has a problem: MGOs are leaving their non-profits after only 1.8 years on the job! How can they build lasting relationships with donors that way? In this episode, Richard and Jeff discuss why people are leaving, and how managers can work with MGOs to keep successful, experienced staff intact.
October 15, 2019
Changing Your Non-Profit Culture, with Mark Rovner
In the last decade there's been a lot of talk about building a culture of philanthropy. But who's actually doing it? And what does it actually take to do it? In this episode, Richard and Jeff interview Mark Rovner, the founding principal of SeaChange and a much sought-after keynote speaker. Mark will give you some great ideas on how YOU can help change your non-profit’s culture, how to be effective in doing it, and how not to lose hope in the process.
September 24, 2019
Major Donors and Capital Campaigns – with Amy Eisenstein
Is your organization considering creating a capital campaign in the near future? Before you spend a bunch of time, energy and money on it, you have to listen to Richard and Jeff talk with Amy Eisenstein, the CEO and Co-Founder of Capital Campaign Toolkit. Amy has a unique approach to capital campaigns, one that could save you thousands of dollars if you heed her advice. She has some really good questions for you to answer as you consider whether or not you should start a campaign. She also gives you tips and advice for what not to do. Please listen closely and alert your CEO and board to what Amy has to say. It could be the best advice you get all year.
September 10, 2019
Discover Your Major Donors' Passions and Interests
Do you wonder what it will take to take your major gift program to another level?  The answer is not about some new strategy or innovation. The answer to bringing more net revenue from your major gift program is to get to know your donors so well you know their passion and interests and why they have them. If you know those and why, you can match that up with everything your organization does to change the world. In this podcast episode, Richard and Jeff talk about your knowing your donor’s passions and interests; they have many stories to share that highlight why it’s so important.
August 29, 2019
Creating Compelling Donor Offers, with guest Tom Ahern
How do you create compelling donor offers that will result in gifts that are significant, or even transformational? In this episode, Richard and Jeff talk with legendary fundraiser, copy-editor and author Tom Ahern about how he helps clients reach donors and motivate them to action.
August 13, 2019
Using Technology to Connect with Donors – with Greg Warner
Have you ever thought it would be nice to be able to qualify,  steward, and cultivate your donors in a more efficient, less costly way – all while using new technology? In this episode, Richard and Jeff talk with Greg Warner, the CEO and founder of MarketSmart. Greg talks about what inspired him to start his company and how hundreds of non-profits are using his software to help them connect with donors. You’ll notice immediately Greg’s passion for fundraising and donors.  He wants to change how our industry views donors and help fundraisers do  what they do best – build relationships with donors.
July 30, 2019
Inspiration for Major Gifts Work – with Frank Mumford
In this episode, Richard and Jeff will inspire you for major gifts fundraising with some great thoughts and ideas you can implement right now. They talk with Frank Mumford, a major gift officer with Greater Twin Cities United Way, who shares his experience and tells a story about how noticing "little things" can have a big payoff with your donors.
July 9, 2019
New Ideas to Cultivate Your Major Donors
Do you ever get in a rut about what you should be doing with your donors to cultivate them properly? Richard and Jeff hear from many major gift fundraisers who are just tapped out of ideas.  Today’s episode is LOADED with new ideas for you to use when cultivating and stewarding your donors, all with the intent to help you understand their passions and interests – which will allow you to solicit your donors in a more meaningful and impactful way. 
June 27, 2019
What Does It Take to be a Great MGO?
The job of a major gift officer is difficult. In this episode, we talk with Christine Tesmer, a major gift officer from Colorado Public Radio. We get insight into her success, what it takes and how she manages work and life. We also learn how her unique background in sales prepared her for her role as a major gift officer. Her story is compelling and offers great ideas for you to be successful in your role.
June 13, 2019
Why Do We 'Qualify' Major Donors?
Major gift fundraisers are going to get frustrated quickly if they focus on donors who don't want to talk to them. In this episode, Richard and Jeff tell you what it means to "qualify" these donors, so you're talking only to the donors who respond to the individual attention you want to give them. When your focus is on these receptive donors, you'll be more successful in achieving – and exceeding – your goals for their giving.
May 28, 2019
Current Donors Aren't Prospects: Thinking Differently About Donors
Major gift fund-raisers can slip into thinking of people as "prospects" even after they've given many times. Richard and Jeff examine this practice and encourage a different approach to these people who are already partnering with you to change the world.
May 8, 2019
The Major Gifts Pipeline, with guest Jeff Brooks
How do you keep donors moving from direct response giving, to bigger gifts, into your major gift program? Fundraising expert Jeff Brooks talks with Richard and Jeff about the major gifts "pipeline" and the best things you can do to keep, lift and move your donors forward.
April 24, 2019
Why doesn't the word "Annual" belong in a MGO's vocabulary?
Richard and Jeff kick off their podcast by discussing how donors give best – not as an annual duty, but as an ongoing response to their desire to do good in the world, through your organization. The "Nothing But Major Gifts Podcast" is a production of Veritus Group, an industry leader in major gifts fundraising. Learn more at
April 8, 2019
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