Skip to main content
The Marketing Muscle Podcast with Vicki Morris

The Marketing Muscle Podcast with Vicki Morris

By Vicki Morris

Marketing, Branding and Messaging strategies and principles for your small business or entrepreneurial venture. I love sharing my knowledge and insights with savvy business owners ready to level up their marketing, branding and messaging strategy. I'm sharing everything I know!! Seriously, I'm not holding anything back. Tune in and learn about the tools, tips and strategies I've used to grow my little business and take it from passion project to national exposure!
Available on
Google Podcasts Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

#010 Getting to Know Your Target Audience

The Marketing Muscle Podcast with Vicki MorrisAug 16, 2021

00:00
10:43
#059 Marketing On A Budget
Mar 04, 202424:51
#058 Marketing with Newsletters!
Feb 26, 202414:03
#057 Using Video in Your Social Media Content
Feb 12, 202413:60
#056 Developing a Social Media Strategy
Feb 05, 202416:27
#055 Who's Your Ideal Client
Jan 29, 202410:24
#054 Marketing for DTC Brands: An Interview with Samir Balwani

#054 Marketing for DTC Brands: An Interview with Samir Balwani

Samir Balwani is a marketing thought leader, out-of-the-box thinker, and an intrinsic connector. As CEO and founder of QRY (pronounced “query”),

Samir has built a world-class media agency of innovative thinkers and spirited doers who help brands think strategically about ecommerce growth and scale.

A true brand builder, Samir has over 15 years of professional experience as a marketing leader at American Express, StyleCaster, and Rogers & Cowan PMK (formerly PMK*BNC), to name a few. His successes range from building and managing large scale media campaigns to creating tactical acquisition marketing strategies.


As a thought leader in the marketing industry, Samir has lectured at

Barnard College and Fashion Institute of Technology. He’s been quoted in articles in Forbes, Wall Street Journal, Inc. and has written for Mashable.


Samir has also been quoted in Managing Customer Experience and

Relationships: A Strategic Framework and Doing Social Media So It Matters: A Librarian’s Guide, among other books.

Nov 13, 202326:10
#053 Leveraging Speaking Opportunities: Part 3
Nov 06, 202319:18
#052 Leveraging Speaking Opportunities: Part 2
Nov 06, 202315:02
#051 Leveraging Speaking Opportunities: Part 1

#051 Leveraging Speaking Opportunities: Part 1

In this series of episodes we cover Speaking Engagements. Here are a few take-aways from the first episode in the series:



  • Grab the audience's attention with a powerful quote or statistic related to the impact your topic can have on your target audience. Start with a BANG! That gets their attention. This could be a story, a stat, a funny example, an epic fail, etc.
  •     Introduce the topic by highlighting the importance of what you’re speaking on and how a lack of this can create a situation your audience does not want to be in.

EX: When you don’t have an effective communication strategy you are literally throwing content against the wall and praying something will stick. You are wasting time and money, 2 resources that once they are gone, you can’t get them back!

  •   When you  correctly leverage speaking opportunities, business owners can enhance their personal brand, establish credibility, and unlock new business opportunities.
  • Define the audience: Identify the target audience for speaking engagements and why it is crucial to tailor your message to their needs and interests.
  •    Identifying the right platforms: Research various types of speaking opportunities, such as conferences, industry events, webinars, and podcasts, and how to select the most suitable ones for your goals.

  

  •  Captivating the audience: Explore techniques for engaging the audience through dynamic delivery, powerful body language, and effective use of audiovisual aids. 


Want to learn more about this topic?  

⁠Schedule an appointment with Vicki⁠


Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! ⁠JOIN THE MAILING LIST⁠

Connect with me on⁠ LinkedIn⁠ and⁠ Facebook⁠ 🥰




Oct 23, 202318:42
#050 Communications Strategies: The Sandwich Method

#050 Communications Strategies: The Sandwich Method

This episode is about Communications Strategies from an internal perspective. Giving feedback is an important part of any internal communication strategy and as a business owner you need to have a few tools in the tool bag. 

This is NOT a one size fits all situation. You need to have different methods of communicating at your disposal. Today we focused on the sandwich method. It’s not right for all situations or for all people. You have to know when to use it, who to use itr with,a nd most importantly, you have to know when NOT to use it. Here are a few tips I found useful about this method:


Pros:

1. Maintains a positive tone: By sandwiching the criticism between positive comments, you create a more balanced and supportive environment, which can make the feedback easier to accept.

2. Encourages receptiveness: The positive comments at the beginning and end can help the recipient feel more open and receptive to the constructive criticism in the middle.

3. Motivates improvement: By focusing on both strengths and areas for improvement, the sandwich approach can motivate individuals to work on their weaknesses while leveraging their strengths.


Cons:

1. May dilute the message: Some argue that the sandwich method can dilute the impact of the constructive criticism. The recipient may focus more on the positive comments and not fully grasp the seriousness of the issue being addressed.

2. Can come across as insincere: If the positive comments feel forced or insincere, the recipient may perceive the feedback as disingenuous and may not take it seriously.

3. May create confusion: Sandwiching the criticism between positive comments can sometimes confuse the recipient, as they may not fully understand the seriousness of the issue or the urgency to address it.


Find the method that works for the situation and the team member you are wanting to give feedback to.



Want to work with me?   ⁠Schedule an appointment with Vicki⁠

Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! ⁠JOIN THE MAILING LIST⁠

Connect with me on⁠ LinkedIn⁠ and⁠ Facebook⁠ 🥰




Oct 09, 202322:01
#049 Interview with Tish Hardric: Non Profit Organization Consultant
Aug 21, 202327:39
#048 ChatGPT and Your business
Aug 14, 202318:29
#047 How to Be A Great Boss
Aug 07, 202321:15
046 Personal Branding: Why you NEED it!
Jul 24, 202316:49
045 Marketing Strategies with John Gumas
Jul 17, 202336:46
044 Websites and Social Media
Jul 11, 202314:58
043 Writing Powerful Email Subject Lines
Jun 26, 202319:22
#042.2 (Video Version) Using Press Releases to Promote Your Business

#042.2 (Video Version) Using Press Releases to Promote Your Business

Check out Mickie and his team at eReleases.com. I enjoyed this interview and I highly recommend this service.


Want to work with our team to learn more about PR for your business?   ⁠⁠Schedule an appointment with Vicki⁠⁠

Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message!⁠ ⁠JOIN THE MAILING LIST⁠⁠

Connect with me on⁠⁠ LinkedIn⁠⁠ and⁠⁠ Facebook⁠⁠ 🥰

Jun 21, 202333:60
#042 Using Press Releases to Promote Your Business: An Interview with Mickie Kennedy
Jun 19, 202334:17
#041 Credibility Marketing

#041 Credibility Marketing

In this episode we talked about Credibility Marketing.


WHAT DOES IT MEAN TO BE CREDIBLE? 

To first understand what is credible, we can understand what is not credible. It is not credible to pay someone to talk about our brand in most cases.

“If you pay a lot of money to have a famous person talk about how Don Miller is the best person in the world who has written the best book in the world, that’s not real. Real credibility is putting it in the hands of the customer, of the client, of people you’ve worked with, who don’t have a financial incentive to say nice things about your book,  and who have really experienced your services or worked with you.

Business owners should find customers who love the brand enough to write a review or testimonial simply because they want to. All you have to do is ask them. The person who does not have bias (is not paid or incentivized) is going to be perceived as being much more credible. To be credible, we have to be honest and real.


Some other great credibility-marketing tactics include:

  • Endorsement quotes by industry influencers and customers

  • Customer case studies or customer logos on your website

  • Publishing of white papers with valued content

  • Sponsorship of industry events or surveys

  • Product and company awards

  • Participation on panels at industry events

    • Membership/activity in key industry professional organizations



    Want to work with our team?   ⁠Schedule an appointment with Vicki⁠

    Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! ⁠JOIN THE MAILING LIST⁠

    Connect with me on⁠ LinkedIn⁠ and⁠ Facebook⁠ 🥰




  • Jun 12, 202319:51
    #040 SEO for B2B Companies

    #040 SEO for B2B Companies

    The focus of this podcast is SEO for B2B organizations, where we are discussing the importance of Search Engine Optimization (SEO) for Business to Business companies. This is also what is commonly known in the Marketing industry as B2B companies.  SEO is the process of optimizing your website to improve its visibility on search engine results pages (SERPs), and it's crucial for Business to Business businesses to have a strong online presence in today's digital age. In this podcast, we will cover the following topics:

    1. Understanding the Business to Business Buyer's Journey

      Awareness, Consideration, and Decision stages. Understanding these stages is important for Business to Business marketers, or marketing departments for B2B companies,  because it allows them to create marketing strategies and tactics that are tailored to the needs and behaviors of their target audience.

    2. Keyword Research for Business to Business SEO

      Keyword research is the process of identifying the words and phrases that your target audience is using to search for your products or services. By conducting keyword research, you can identify the most relevant and high-volume keywords to target in your Business to Business SEO strategy.

    3. On-Page Optimization for Business to Business SEO

      On-page optimization refers to the process of optimizing individual web pages to improve their visibility in search results.

    4. Off-Page Optimization for Business to Business SEO

      Off-page optimization refers to the process of improving your website's visibility through external factors such as backlinks and social media.

    5. Measuring the Success of Business to Business SEO

      Measuring the success of your Business to Business SEO strategy is essential to determine its effectiveness and identify areas for improvement.


      Want to work with our team to learn more about SEO for your business?   ⁠Schedule an appointment with Vicki⁠

      Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! ⁠JOIN THE MAILING LIST⁠

      Connect with me on⁠ LinkedIn⁠ and⁠ Facebook⁠ 🥰


    Jun 05, 202324:28
    #39 The ABOUT Section of Your Website
    May 29, 202320:11
    #038  Are Networking Groups Worth the Effort?

    #038 Are Networking Groups Worth the Effort?

    This episode is all about networking and how it can help you grow your business. Here are some of the high points about joining a networking group and how they help you grow your business.

    • Networking groups like BNI provide business owners with a platform to meet and connect with other professionals in their industry or related industries.
    • Access to a wealth of resources and support.
    • Potential to generate referrals and new business leads.
    • Provide business owners with a sense of community and support.
    • A great way to build your personal brand and establish yourself as a thought leader in your industry.

    Another questions I get asked alot about networking groups, is why should I pay to be a part of a networking group? I can network for FREE!! Here's what I have to say about that:

    • Paid networking groups like BNI, typically offers a range of resources and services that can help businesses grow and succeed.
    • A great way to demonstrate a commitment to professional development and growth.
    • A higher level of engagement and participation from members than free groups.
    • A higher level of organization and structure than free groups.


    I have grown my business significantly on the power of effective networking. I am truly passionate about this, and I want to see you use this technique to get the most out of it for your thriving business. If you are serious about growing your business and expanding your influence, consider my digital course on Networking. Simply go to my website and scroll over to COURSES, or click here; https://www.facetoface-marketing.com/ftfcourses. It's the 3rd course in the list.


    If you want to stay informed about my courses and future podcast topics, join my mailing list HERE.


    Until next time,

    ~Vicki

    Apr 10, 202317:05
    037 The Power of Email Marketing
    Mar 27, 202318:05
    #036 Social Media for Your Small Business
    Feb 27, 202319:03
    #035 10 Elements of Great Website Design
    Feb 20, 202323:01
    #034 Unlock Your Brand's Potential with a Professional Logo Design

    #034 Unlock Your Brand's Potential with a Professional Logo Design

    A professional logo design can benefit small businesses in several ways:

    1. Brand recognition: A well-designed logo can help a small business establish brand recognition, making it easier for customers to remember and identify the business.
    2. Professionalism: A professional logo conveys a sense of professionalism, trust, and competence, which can help small businesses establish credibility with potential customers and partners.
    3. Marketing tool: A logo is often the centerpiece of a company's marketing materials, including business cards, brochures, and websites. A well-designed logo can help small businesses effectively market their products or services and make a positive first impression.
    4. Differentiation: A unique and memorable logo can help a small business stand out from its competitors and differentiate itself in the market.
    5. Consistency: A logo provides visual consistency across all of a small business's marketing materials, ensuring that the company's brand is consistently presented to customers.

    In short, a professional logo design can help small businesses establish brand recognition, convey professionalism, and effectively market their products or services. Ready to explore options for your professional logo? Our team is ready to work with you!! Simply schedule a discovery video call with our project managers at www.FacetoFace-Marketing.com.


    be sure to join our mailing list, here, to stay up to date on all our new podcast episodes, digital course new releases, and marketing talks and seminars conducted by Vicki Morris. 

    Feb 13, 202312:39
    #033 Investing In Yourself as an Entrepreneur

    #033 Investing In Yourself as an Entrepreneur

    Continual learning in your industry / profession

    Never rely totally on what you learned early on in your career to carry you throughout your entire career. Learning can come in a variety of formats. It can be additional degrees and certifications; it can be industry seminars / webinars; it can be reading articles and white papers or even informed Google searches on industry topics.


    The Marketing Mastery for Entrepreneurs Course enrollment details:

    Annual membership Option

    Quarterly Membership Option

    Monthly Pay Option

    In this master class series, you will go from feeling overwhelmed and unsure about your marketing and communication strategies to confidently developing targeted and specific content that literally brings your ideal clients to your doorstep!

    This course is for business owners, corporate leaders, community activists and alike, who are passion-driven about their causes, professionals who have a clear vision of where they want to be with their business but no clear path to get there.

    If you are:

    • A business owner or corporate or Community leader
    • a professional who simply needs a roadmap to help you achieve the goals and dreams you have for your business or organization
    • a team member responsible for the marketing for your organization and you need relevant and results-oriented guidance

    then this is the master class you've been waiting for!!


    Be sure to join my mailing list for information on future podcast, free webinars and new lesson drops for the MM4E course!! JOIN The Face To Face Marketing mailing List

    ~Vicki

    Jan 23, 202318:35
    #032 What should and should not be on your website

    #032 What should and should not be on your website

    Today’s podcast is all about your website. Yep, that’s right, we are gonna talk about your website, not about the design, but about the content you choose to put on it and the job of your website.

    If you’d like to get a copy of my ebook, How to Rock Your New Website, it goes into more detail on the items I talked about and its workbook format! Check out the show notes of this episode for a link to get your copy of the ebook.

    Ebook Link

    Want to join our mailing list? I send out previews for my upcoming podcasts, I give away free downloads on relevant marketing information for small business owners and I announce upcoming networking events and seminars I’m conducting around town. I won’t spam you and if you ever feel you’re getting too much awesome content from me, you can opt out at any time!!

    Join HERE!


    ~Vicki

    Jan 16, 202316:36
    #031 Developing an Overall Marketing Strategy

    #031 Developing an Overall Marketing Strategy

    Today’s podcast is all about developing an overall marketing strategy. So let’s start at the beginning, where I start with any of my Done for you clients. Who is your ICA?

    Know your ideal client.

    • Who do you most want to work with
    • Is your messaging connecting with your desired audience?
    • What marketing mix will you use? What can you commit to consistently

    How do they like to receive information? Social Media, Blogs, e-books, email, mailers, articles, podcasts, TV/Radio interviews, etc?

    • What social media platforms make the most sense for your message and your audience?
    • Are you good at writing articles, blogs, social media descriptions
    • Do you have your CTAs ready for each medium?
    • How many social media posts should you do per month? How long should they be?

    When will you communicate with your audience? Monthly, weekly, several podcasts, etc

    • Decide each quarter how often you will do general communications and specialized communications.
    • Will you do it yourself / in house or will you hire someone to do it


    Our new initiative at FTF is the Marketing Mastery for Entrepreneurs Masterclass Series

    In this master class series, you will go from feeling overwhelmed and unsure about your marketing and communication strategies to confidently developing targeted and specific content that literally brings your ideal clients to your doorstep!

    This Masterclass is not for everyone. If you are:

    • A business owner or corporate or Community leader
    • a professional who simply needs a roadmap to help you achieve the goals and dreams you have for your business or organization
    • a team member responsible for the marketing for your organization and you need relevant and results-oriented guidance

    Then this is the master class you've been waiting for!!


    The introductory price for a limited time is only $66 per month or if you pay in full for 12 months, you get 2 months FREE and a few more freebies and bonuses along the way. You can join anytime for any 12 month stretch. You get access to all recordings of each training so you can learn at a time convenient for you.

    Plus these awesome bonuses when you choose the pay in full option

    • 2 months free ($200 value )
    • copy of the rock your new website ebook ($50 value)
    • website checklist
    • social media content calendar
    • Holiday and special observance calendar


    Join the Masterclass HERE                   Paid in FULL Option


    Jan 09, 202319:50
    #30: An Interview with Restaurant owner, Stephanie Mell
    May 30, 202257:07
    #029 Systems for Efficient Business Operations - Pixistock

    #029 Systems for Efficient Business Operations - Pixistock

    This is the first of a series of episodes on efficient systems for running a business. This is a system I use for my own business and I frequently refer clients to this systems for some of their marketing needs. Pixistock is so much more than stock images, (although the stock images and amazing!!). This is a full marketing systems for your business. This is NOT as easy fix. Just like anything else, you get out of it what you put into it. There are templates for graphics, social media planners, email subject line starters, templates for books, webinar slides, social media posts, tutorial videos, downloadable content for training and much, much more. 


    Here is the link for Pixistock: Vicki's Affiliate Link

    Want to work with me?   Schedule an appointment with Vicki


    Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST


    Connect with me on LinkedIn and Facebook 🥰

    Apr 26, 202222:40
    #028 The Buying Process, Part 3

    #028 The Buying Process, Part 3

    As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales.

    Today I want to walk you through this formula and really hone in on one component of the formula.

    Step One: Identify the problem

    Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE.

    Ask questions of your ideal client community:

    1. Where do you want your company in the next 6 months?
      1. Secure the IP my company owns
      2. Larger office space for a growing team
    2. What are 3 obstacles preventing you from achieving this?
    3. What are your sales goals, new client contract goals, etc for X timeframe?

    Step Two: The Information Search

    The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!!

    Step Three: Detail Your Unique Selling Proposition

    Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows.

    Step Four: The Purchase Decision

    Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them.

    Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice.

    The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process.

    Step Five: The Actual purchase.

    Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded.

    Step Six: Post Purchase Follow up

    Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle.

    Want to learn more about what we do at Face To Face Marketing? Join our mailing list here

    Want a copy of our PDF with the Buying Process steps? Click Here

    Check out our Facebook Group Marketing Backed By Data

    Apr 18, 202218:38
    #027 The Buying Process, Part 2

    #027 The Buying Process, Part 2

    As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales.

    Today I want to walk you through this formula and really hone in on one component of the formula.

    Step One: Identify the problem

    Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE.

    Ask questions of your ideal client community:

    1. Where do you want your company in the next 6 months?
      1. Secure the IP my company owns
      2. Larger office space for a growing team
    2. What are 3 obstacles preventing you from achieving this?
    3. What are your sales goals, new client contract goals, etc for X timeframe?

    Step Two: The Information Search

    The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!!

    Step Three: Detail Your Unique Selling Proposition

    Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows.

    Step Four: The Purchase Decision

    Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them.

    Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice.

    The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process.

    Step Five: The Actual purchase.

    Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded.

    Step Six: Post Purchase Follow up

    Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle.

    Want to learn more about what we do at Face To Face Marketing? Join our mailing list here

    Want a copy of our PDF with the Buying Process steps? Click Here


    Check out our Facebook Group Marketing Backed By Data

    Apr 11, 202215:29
    #026 The Buying Process

    #026 The Buying Process

    As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales.

    Today I want to walk you through this formula and really hone in on one component of the formula.

    Step One: Identify the problem

    Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE.

    Ask questions of your ideal client community:

    1. Where do you want your company in the next 6 months?
      1. Secure the IP my company owns
      2. Larger office space for a growing team
    2. What are 3 obstacles preventing you from achieving this?
    3. What are your sales goals, new client contract goals, etc for X timeframe?

    Step Two: The Information Search

    The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!!

    Step Three: Detail Your Unique Selling Proposition

    Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows.

    Step Four: The Purchase Decision

    Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them.

    Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice.

    The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process.

    Step Five: The Actual purchase.

    Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded.

    Step Six: Post Purchase Follow up

    Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle.


    Want to learn more about what we do at Face To Face Marketing? Join our mailing list here

    Want a copy of our PDF with the Buying Process steps? Check out our Facebook Group Marketing Backed By Data

    Mar 31, 202219:06
    #025 Control The Narrative

    #025 Control The Narrative

    So here’s the challenge for you

    • I want you to find the link to our FB group, Marketing Backed By Data. Once you get to the group, I want you to finish the statement, “I am someone who…..” This is YOUR narrative!! Copy this down on a sticky note on your computer or on your notes app on your phone. Go back as often as you need to say it out loud.
    • I want you to next find a post from some one and encourage them in the comments on their post to the group.
    • The next thing I want you to do is, invest in yourself. Buy a book, hire a business coach, or buy a training course

    Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST

    🔥 Learn about our new WEBSITE Packages! 🔥

    Ready to invest in yourself? In your business? Get my new mini course The Marketing & Branding PowerPack digital course. I'm adding content to it continually. You get access to the content that's there today, and all the content I add in the coming weeks! (of course at no extra charge!!😎)

    Connect with me on LinkedIn and Facebook 🥰

    Jan 24, 202224:40
    #024 Community Connections

    #024 Community Connections

    Be sure to follow up with interesting people you come in contact with!

    Be bold and ask them to join you for a cup of coffee one day.  There is soooo  much value in connecting with people in a comfortable and casual environment. This is truly an opportunity to get to know the other person. Ask them questions like:

    • How did you get started in your business?
    • How long have you been in this industry
    • Is there anyone you are wanting to meet / connect with?
    • Tell me what excites you most about your business!

    As you are getting ready to add this to your monthly business growth routine, here are 3 things you should do:

    • Write out a base email introducing yourself and asking to meet with them. Include why you are interested in meeting with them. Don’t be salse-y
    • Make a list of the people you would like to meet with and add them to a spreadsheet.
    • Add a simple graphic to the header of the email that has a picture of you.
    • Include a link that makes it easy for people to schedule a meeting with you
    • Just for kicks, be prepared to buy them their cup of coffee 😊 ☕️.

    Thanks for listening today. Tell a friend about this podcast, and leave us a 5 star review, (if you think we did a good job, of course!)


    Want to work with me?

    Work with Face To Face Marketing


    Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST

    Schedule an appointment with Vicki

    Check out samples of our work

    Connect with me on LinkedIn and Facebook 🥰

    Jan 11, 202219:44
    #023 Networking Like a Pro Pt 2
    Nov 16, 202129:09
    #022 Networking Like a Pro part 1
    Nov 08, 202128:50
    Episode #21: A Conversation with Wayne Olson, author of The Disney Difference

    Episode #21: A Conversation with Wayne Olson, author of The Disney Difference

    Connect with Wayne here:

    www.WayneOlson.com   and on    LinkedIn

    Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN OUR MAILING LIST 📧

    Schedule an appointment with Vicki

    Check out samples of our work

    Connect with me on LinkedIn and Facebook 🥰

    Until next time my friends

    ~Vicki


    **The RISE discount code is live 20% discount. Purchase a copy of The Disney Difference at WayneOlson.com

    Oct 25, 202133:41
    #019 A Conversation with Jay Newkirk

    #019 A Conversation with Jay Newkirk

    This is part 1 of a conversation with Jay Newkirk.

    Our guest for this episode is Jay Newkirk. You can connect with  Jay on Facebook at Jay Newkirk 90.

    Get a copy of Jay's Book on Amazon here; The Pearls of Business on Amazon.

    Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN OUR MAILING LIST 📧

    Schedule an appointment with Vicki

    Check out samples of our work

    Connect with me on LinkedIn and Facebook 🥰

    Until next time my friends

    ~Vicki

    Oct 25, 202134:50
    #020 A Conversation with Jay Newkirk, Part 2

    #020 A Conversation with Jay Newkirk, Part 2

    Our guest for this episode is Jay Newkirk. You can connect with  Jay on Facebook at Jay Newkirk 90.

    Get a copy of Jay's Book on Amazon here; The Pearls of Business on Amazon.

    Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN OUR MAILING LIST 📧

    Schedule an appointment with Vicki

    Check out samples of our work

    Connect with me on LinkedIn and Facebook 🥰

    Until next time my friends

    ~Vicki

    Oct 19, 202122:10
    #018 A Conversation with DonDaniel; Author of A Better Way to Eliminate Debt

    #018 A Conversation with DonDaniel; Author of A Better Way to Eliminate Debt

    Our guest for this episode is Don Daniel. You can connect with  Don on Facebook at https://www.facebook.com/ThePILLMethod.

    Get a copy of Don’s Book on Amazon here: A Better Way To Eliminate Debt

    Connect with Don at www.Don10K.com to get a free copy of Don's book!

    Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST

    Schedule an appointment with Vicki

    Check out samples of our work

    Connect with me on LinkedIn and Facebook 🥰

    Until next time

    ~Vicki

    Oct 12, 202145:10
    #017 A Conversation with Filmmaker Joseph Morris part 2

    #017 A Conversation with Filmmaker Joseph Morris part 2

    Our guest today was Joseph Morris of Seon Media. Connect with him on Social media or check out his reel at www.SEONMedia.com.  IG Handle @JSMorris_  Here are the programs Joseph referenced in this portion of our conversation:

    • Final Cut Pro (for iMac)
    • iMovie
    • DaVinci Resolve

    Join our mailing list to stay up to date on free webinars and seminars to help craft your messaging strategy. We also keep our audience up to date on the latest insights in communication strategies for social media and marketing in general. Click here to stay in the know!! FaceToFace-Marketing.com/contact

    Our Facebook group, Marketing Backed By Data is a place for serious business owners who want proven strategies, and access to a group of marketing professionals offering tools, tips and strategies to help you fine tune and clarify your marketing message. Join Here:


    Want to schedule a discovery call with Vicki?   Click here: Discovery Call with Vicki


    Learn about all the events, seminars, and services offered by Vicki and her team at Face To Face Marketing, click here: The BIO Link


    Until next time my friends!!

    ~Vicki

    Oct 04, 202123:41
    #016 A Conversation with Filmmaker Joseph Morris: Engineering, Filmmaking, and Awesome Storytelling!

    #016 A Conversation with Filmmaker Joseph Morris: Engineering, Filmmaking, and Awesome Storytelling!

    Today’s episode is all about video and filmmaking. I’m joined by Joseph Morris, owner of SEON Media. Our conversation is really about being a business owner in a creative space in an engineering world. Joseph has a very interesting perspective when it comes to the science of filmmaking and the attention to detail that is required to capture the moments that convey the story you want to tell.

    Some of the key points Joseph and I discuss in this episode:

    • Understanding you brown Emotional Intelligence
    • How word of mouth works for him & when it was time for another plan!
    • The ever present Imposter Syndrome
    • Learning how to delegate
    • And of course ‘Youtube University’

    If you would like to see Joseph’s work, check out his website at SEON Media

    This podcast is owned, managed and produced by Face to Face Marketing. A full service marketing and communications firm dedicated to helping clients create messaging strategies that resonate with the clients they most want to work with. Schedule your Discovery Video Call here.

    If you would like to be a future guest of this podcast, please contact my team here: Be a Guest on the Podcast!!



    RESOURCES We use weekly for work we do at Face To Face Marketing:

    Dubsado is great for  contracts, questionnaires, client databases, invoices, client portals. I set up workflows and automations to send invoice reminders, house all email communication, and project drafts for each client. This reminds me when I need to check in with clients that need to return a proposal, sign a contract, or send in a payment. Check it out here!!

    Airtable is what I use to keep all of my social media posts, email marketing and podcasting scheduling in order. This is a FREE tool that is a lifeline for my business! Click HERE for access!!

    Canva: Hands down the best graphic design tool for the masses on the market. Event for professional graphics designers, this is a tool that is great for quick projects like social media graphics, email banners and most website graphics! Not ready to get a membership, no worries, the FREE version is awesome, too!! Click here to get started!!



    Thanks for joining me today!! Want to see samples of my work, schedule a coffee meetup, or learn more about working with me? Click here

    Until next time!

    Sep 27, 202122:32
    #015 Part 2 of My Conversation with Deidre Wright on Personal Branding
    Sep 20, 202120:56
    #014 A Conversation on Personal Branding with Deirdre Wright
    Sep 13, 202125:54
    #013 Know the Best Media type for your message: Owned, Earned, Shared & Paid

    #013 Know the Best Media type for your message: Owned, Earned, Shared & Paid

    Today’s episode is all about media; in particular earned, owned and paid media. There are all different schools of thought on the relevance of this mix. Some people fully believe that you should never need to pay for media exposure, some people believe that you should only and always use your own media channels that you control. Bottom line, there are several schools of thought on this, and together, we’re going to get to the truth of the matter and lay out a process that can help you make the best determination on this for your marketing needs.


    All of the content, and strategies mentioned in this episode are available through my company, Face to Face Marketing. A full service marketing and communications firm dedicated to helping clients create messaging strategies that resonate with the clients they most want to work with. Schedule your Discovery Video Call here.


    Owned Media: Owned Media is media that you actually own,  and you control how that media is publicized, who it can be publicized to, and when they have access to it.

    Shared Media: This is media, or copy and pictures that you own , but,  they are hosted on social media platforms that are owned by other entities.  You own the content that is published to your social media platforms.

    Earned Media: Your own original content that you are delivering, but the vehicle is not one that you have any control over.Traditionally, earned media has been the name given to publicity generated through PR exposure.

    Paid Media:  This is simply when You buy ads on social media, on blogs, on digital magazines, on YouTube and other such platforms.This can be as expensive or as frugal as your budget can absorb.


    RESOURCES:

    Dubsado is great for  contracts, questionnaires, client databases, invoices, client portals. I set up workflows and automations to send invoice reminders, house all email communication, and project drafts for each client, this reminds me when I need to check in with clients that need to return a proposal, sign a contract, or send in a payment. Check it out here!! 


    Airtable is what I use to keep all of my social media posts, email marketing and podcasting scheduling in order. This is a FREE tool that is a lifeline for my business! Click HERE for access!!


    Canva: Hands down the best graphic design tool for the masses on the market. Event for professional graphics designers, this is a tool that is great for quick projects like social media graphics, email banners and most website graphics! Not ready to get a membership, no worries, the FREE version is awesome, too!! Click here to get started!!


    Thanks for joining me today!! Want to see samples of my work, schedule a coffee meetup, or learn more about working with me? Click here


    Until next time! 

    Sep 06, 202126:23
    #012 Photos & Videos in your Marketing Message
    Aug 30, 202115:04
    #011 The BIG THREE: Websites, Social Media & Email Marketing. The Small Business Marketing Starter Set

    #011 The BIG THREE: Websites, Social Media & Email Marketing. The Small Business Marketing Starter Set

    In this episode, I talk about the 3 big pillars for any organization's marketing effort; websites, social media and email marketing. We explore the function of each, and how they interplay with one another, and why your ideal client groups need to see each one in your marketing arsenal.  


    This was taken from a previous presentation I did a few weeks ago for my networking group, R.I.S.E. The audience is startups, entrepreneurs, and small business owners across a wide array of industries and stages of business. This is heavy stuff, and you should plan to listen to this episode a few time to grasp all the content I'm laying out. Also, be sure to check out the slide deck I created for this content.


    Click here to see the slides that were originally designed to accompany this presentation: https://vickimorris.lpages.co/011-podcast-download/


    We'll talk again soon!

    ~Vicki

    Aug 23, 202128:44