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The Video Marketing Podcast

The Video Marketing Podcast

By Matt Johnston
The Video Marketing Podcast is a weekly show packed with actionable knowledge anyone can use to grow their influence through powerful online video.

It's hosted by Matt Johnston, an online video pioneer who helped usher in the wave or video virality in the publishing world at organizations like NowThis, NY Magazine, and Insider.
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YouTube Secrets: How to Build a Massive, Profitable Audience with Expert Tim Schmoyer
Join the Billion View Secrets Mini-Course for 2 Hours of FREE Training on how to create powerful, viral video that sells products and gets leads! https://guidesocialglobal.com/freevideocourse In this week's episode I sit down with Tim Schmoyer. Tim is known worldwide as one of the top YouTube experts on the planet. Tim has done YouTube strategy for the likes of Disney, Warner Bros, Budweiser, HBO, and the list goes on and on. We dig deep into the many misconceptions out there about how to grow on YouTube and the secrets even Google might not openly admit. Learn more about Tim at https://videocreators.com/ ---- Join my free Facebook Group: https://www.facebook.com/groups/648445478941021 Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/the-video-marketing-podcast/id1473696161 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: engage@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
51:51
July 17, 2020
How to Grow on TikTok: Practical Tips to Get Thousands of Niche Followers
Want to take my 100% free 5-day Social Video Course? Just text me the word "video" 610-347-5290 It's the fastest growing social media platform in history, but still a mystery to many. In this episode I talk to Jeff Couret, a TikTok growth expert about the tips and tricks you need to grow fast. You can follow Jeff on TikTok at @jeffcouret Want to know how good you are at social video? Take the video marketing IQ test! guidesocialglobal.com/iqtest ---- Join my free Facebook Group: https://www.facebook.com/groups/648445478941021 Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: katepintor@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
48:36
July 10, 2020
How to Leverage Personalized Video in Your Sales Process
Video is the most powerful way we have to connect with each other these days. And if you aren't utilizing it in your sales process you could be missing out on some of the biggest clients and customers for your business. In this episode I talk with Joey Gilkey, an expert in agency sales processes, and he tells us how to leverage video for mass impact. Joey has worked hands on with over 100 agencies and built his career around helping businesses with sales and revenue operations. Take Joey's free "Sales-Driven Agency" course at joeygilkey.com. ***TEXT "course" to me at 610-347-5290 to get free access to my billion view secrets course!*** ---- Join my free Facebook Group: https://www.facebook.com/groups/648445478941021 Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: katepintor@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
1:03:08
July 3, 2020
How to Design a Rock Solid Content Strategy With the Perfect Video Content
I talk about short, quick, snackable videos all the time. But does that mean you should never make a huge impact with the big stuff? No way! It all depends on your content strategy. And nobody knows content strategy better than Joe Pulizzi. Joe is LEGIT. And Joe takes us through how to decide what video to make based on your own content marketing strategy He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states. Learn more about Joe @ https://www.joepulizzi.com/ ---- Want a FREE video marketing course? Text me the word "video" to 610-347-5290 and join my Community! Join my free Facebook Group: https://www.facebook.com/groups/648445478941021 Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: katepintor@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
52:38
June 26, 2020
How to Create Customer Video Stories That Drive Massive Revenue
There might be nothing more valuable to your sales and lead generation process than social proof. Social proof in video form? Now that is truly powerful. In this episode we dig deep into customer stories and how to create them in an emotionally authentic way that empathize with the audience. I talk with Ian Garlic, an expert video marketer and founder of Story Crews. Ian is also the mastermind behind the FREE Giants of Video summit where you can learn from 35+ of the Giants of Video about what’s working right now in video. Sign up and get an all-access pass free here (I, Matt, am also a speaker!): https://bit.ly/2BikfFu ---- Download my FREE TikTok 101 Guide for Businesses: http://tiktokimpact.com/free Join my free Facebook Group: https://www.facebook.com/groups/648445478941021 Join me on Twitch LIVE Monday mornings at 1030am EST twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: katepintor@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
43:15
June 19, 2020
The Powerful YouTube Growth Strategy Nobody Is Talking About
Everyone seems to have the same advice about how to grow on YouTube. Keywords, keywords, keywords. Owen Video - one of the most prominent YouTube experts in the world - has a different strategy. Stop focusing on keywords, and use a different growth strategy instead. He fills us in and tells us how to dominate. Subscribe to Owen on YouTube here: https://www.youtube.com/channel/UC5Alv3DDd_otfn2cdaGNTuw ---- Download my FREE TikTok 101 Guide for Businesses: http://tiktokimpact.com/free Join my free Facebook Group: https://www.facebook.com/groups/648445478941021 Join me on Twitch LIVE Monday mornings at 1030am EST twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Email: matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: katepintor@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
58:12
June 12, 2020
How to Write and Craft the Perfect Sales Video
If you are trying to create marketing video content that truly moves the needle for your business, you need to hear the words of Ron Lynch.  Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is one of the smartest marketing minds on planet earth. In this classic VMP episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customers. And then, how he uses that information to craft creative and conversion-friendly video content. It is a must listen. ---- Download my FREE TikTok 101 Guide for Businesses: http://tiktokimpact.com/free Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
48:31
May 29, 2020
How to Unlock Your Uniqueness and Harness it in Your Video Content
How are you unique? And how does that have the capacity to transform your business and the video content you make for it? In this episode I dig deep not just on the why but the how you become unique and articulate that in your video content. READY TO GET THE BIGGEST, FREE, PROFITABLE AUDIENCE OF YOUR LIFE USING TIK TOK? With no dancing, silliness, or immaturity needed? (promise!) Watch my FREE TikTok webinar: https://start.guidesocialglobal.com/tik-tok-training-a ---- Join me on Twitch LIVE Monday mornings at 1030am EST! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
29:47
May 22, 2020
The Facebook Video Ad Strategy I Use to Earn Massive Revenue for Brands
I haven't said much about this publicly before, but we have a strategy in our agency. One that has made hundreds of thousands of dollars in revenue from Facebook ads - using (surprise, surprise) video. It's the kind of strategy that anyone can learn and implement in their own business and I am excited to share it with you. READY TO GET THE BIGGEST, FREE, PROFITABLE AUDIENCE OF YOUR LIFE USING TIK TOK? With no dancing, silliness, or immaturity needed? (promise!) Watch my FREE TikTok webinar: https://start.guidesocialglobal.com/tik-tok-training-a ---- Join me on Twitch LIVE Monday mornings at 1030am EST! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
33:33
May 15, 2020
How Knowing Your Strengths Can Make Your Video Content Better
How often do you think about your strengths? Probably not as often as your weaknesses! Turns out there's a whole, enabling science around discovering and harnessing your unique, individual strengths. Kate Pintor and Jo Self joined me on the show this week - expert strength coaches - for a fascinating discussion on how your strengths impact the content you make.  MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
51:53
May 8, 2020
How to Create the Perfect Headlines For Your Videos
Just like any other piece of content online, videos need great headlines! And those headlines have to be optimized to get as much attention as possible. I have a system for this and I have never ever gone as depth into the topic as I do in this podcast. Excited to share it with you! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
38:35
May 1, 2020
How to Unlock Unlimited Opportunity In Crisis
In this podcast I speak to Rhianna Hill, CEO of Pancake Marketing Solutions who works primarily with moving brick and mortar businesses to digital. We talked about reframing this moment as an opportunity and how mindset shifts can unlock magic during this time. ---- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
32:15
April 24, 2020
Moving a Physical Business Online With Video as the Centerpiece
Recording this during the time of Coronavirus - there's a lot of uncertainty. On today's show I speak to Nathan Kadlecek, the owner of Kadalyst Wellness and Physical Therapy in Monterey, CA. He was forced to close his physical business because of the pandemic. But now he's going hard online, with video at the center, and learning some amazing things. Learn more about Nate here: https://www.linkedin.com/in/nathan-kadlecek-dpt/ ---- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ----  Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
39:44
April 17, 2020
How to Pivot and Innovate Your Business In Uncertain Times
In this episode I sought to find the perfect person to have on the show to help you, my amazing audience, wrap your minds around your businesses in these uncertain times. It was important to me, and that's why Sterling Hawkins joined me this week. Sterling is a globally renowned keynote speaker on innovation. He also helps companies around the world make innovation and pivots happen by working with them directly. I could not think of someone better to speak to in this moment in our history, I know you will get a lot of value here. Get my free Tik Tok training: https://start.guidesocialglobal.com/tik-tok-training-a MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
44:29
April 3, 2020
How I Got 1500 Followers Overnight on Tik Tok
Want to skyrocket your personal brand? Look no further than Tik Tok. It is the hottest platform on the planet right now, and it is shockingly easy to go viral if you have a system and know what you're doing, so let me teach it to you!! Get the Tik Tok Impact Accelerator Course: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
39:05
March 27, 2020
VMP SPECIAL! The Full Audiobook Introduction to Producing Empathy!
On today's podcast I am excited to share with you the full audiobook introduction to my book, Producing Empathy, I hope you get value and enjoy! Learn more about our Omnipresence Program for personal brands https://omni.guidesocialglobal.com/omnipresence-spring/ ----- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
28:13
March 13, 2020
How to Perform on Camera to Unlock Your True Authenticity
There is more pressure than ever to put our face on camera these days, But we should see this as a blessing rather than a curse! We really get the opportunity to connect with people through video. But of course, we are not all trained to be the authentic selves we need to be on camera to make that connection. I want to share with you some tips and my process for coaching folks to unlock their brilliance in performance. Omnipresence Program!!! https://omni.guidesocialglobal.com/omnipresence-spring/ ----- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com Vesta Program: https://brands.vestamedia.io/getvesta/
25:32
March 6, 2020
Mass Awareness for Personal Brands: Inside My Powerful Omnipresence System
Do you want to be as omnipresent as Gary Vee? Chances are, if you have a personal brand, this is something you have thought about, but can't imagine how to actually execute it. I felt exactly the same way once upon a time, so I tested, implemented, and crack a system to do it and be everywhere. I'm excited to share it with you in this podcast! Kate Pintor also joins me from my company, Guide Social, to discuss how personal brands can best position their brand to get ready for content in the first place. Get in on the Omnipresence Program!!! https://omni.guidesocialglobal.com/omnipresence-spring/ ----- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com Vesta Program: https://brands.vestamedia.io/getvesta/
43:12
February 28, 2020
Is Twitch the Secret Weapon Your Personal Brand Is Missing?
Twitch is just a streaming platform for gamers, right? Wrong! It is so much more, and I am positive after you hear this interview with Twitch streamer Ryan Smith, you will begin to understand the community-building power of the platform. In fact it's so convincing that it makes it nearly irresistible for personal brands to think hard about diverting some resources to the platform. Follow Ryan on Twitch: https://www.twitch.tv/smitty2447 Twitter: https://twitter.com/smitty2447 ----- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com Vesta Program: https://brands.vestamedia.io/getvesta/
53:51
February 21, 2020
The Tik Tok Revolution: Proven Strategies To Go Viral
It's no use trying to avoid it - Tik Tok is the real deal. And it's time to start figuring out how to win on the platform while engagement and reach are super high on the platform. To get the real scoop on how to optimize for TT I brought in Mayaan Gordon, who has more than 2 million combined Tik Tok followers. We talk about what it takes to go viral on Tik Tok and how to use it for your business. Listen, take notes, then start making tik toks. Seriously, the time is now! More about Maayan: TikTok Consultant, Branding Expert, Glass artist, Business owner, Social Media Consultant and Influencer TikTok: 1.7+ Million (@worldofglass) 310K (@joyoffood) Instagram: 80K (@monkeyboyglass and @Monkeyboyart) YouTube: 700 subs - https://www.youtube.com/user/maayangordon --- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com Vesta Program: https://brands.vestamedia.io/getvesta/
1:02:33
February 14, 2020
The Secrets Behind Viral Videos That Sell with Daniel Harmon of the Harmon Brothers
When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing. Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week to talk about how to create videos that are specifically engineered for sales. Learn more about the Harmon Brothers here: https://harmonbrothers.com/home Join their 14-day Video Script Challenge here: https://harmonbrothersuniversity.com/14-day-script-challenge ------ MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon!  https://www.amazon.com/dp/B083XRZCT8 If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com Vesta Program: https://brands.vestamedia.io/getvesta/
40:31
February 7, 2020
My Secret Method for Getting Breakthrough Testimonials From Customers
Testimonials are some of the most powerful pieces of content your business will ever create. But how do you make a good one? One that really moves the needle! You need to lean into empathy, value, and story! And stop the obsession with user generated content - it's time to craft the testimonials that will really take you to the next level. In this podcast I reveal for the first time my methodology and process for getting testimonials that tell true stories that deeply identify with people and can even turn them into customers! Listen, take notes, and try it yourself! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com Vesta Program: https://brands.vestamedia.io/getvesta/ If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast
27:21
January 31, 2020
How to Create the Perfect Content Ideas That Will Make People Love You
This is a speech I gave in Bethlehem, PA for 1,000,000 Cups. In it, I discussed the SEED system for content generation, and took questions from small business owners about what content to make, and why. I also discussed Guide Social’s Vesta program to gain mass attention for small businesses. Take notes! There’s a ton of value in here. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast
38:31
January 24, 2020
How to Design the Perfect Content Strategy for Your Business
"What's the ROI of hugging your mom"? One of many killer quotes by Melanie Deziel, who was our guest on the podcast this week. Melanie and I had a spirited conversation about content strategy, how to know what's right for you, and where to put your resources, particualrly whejn it comes to video. This is one of the best conversations we've had on the podcast make sure to check this one out! Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. She's also the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. Her debut book, the Content Fuel framework, comes out February 24th and will share her repeatable framework for generating unlimited content ideas. In addition to her work as first editor of brand content at The New York Times’s T Brand Studio, Melanie was one of the founders of The Huffington Post’s Brand Storytelling team and is the former Director of Creative Strategy for Time Inc. Find out everything about her on storyfuel.co. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast
48:29
January 17, 2020
How to Milk a Trade Show or Event for All the Video It's Worth!
Recorded in Las Vegas at CES! I share with you my best tips for getting great, shareable video at events. A skill we all need! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast
32:29
January 10, 2020
My Secret Social Video Method for Getting 100 Million Views on Videos
This past October, I gave an amazing talk at the Digital Crush Conference in Washington that I'm going to share with you this week. This speech goes over the HERO system, SEED system, exactly how to structure social video scripts, how to come up with ideas, and a lot more!  MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
55:25
January 3, 2020
How to Design a Video Strategy for Every Stage of Your Marketing Funnel
This week we have Ben Amos with us straight from Australia! Ben is an online video strategist, entrepreneur, video producer, speaker, and educator. He has worked with brands all across Australia as well as globally and hosts his own Engage Video Marketing Podcast. Specifically, Ben is here to talk about what videos you should be using at every stage of your funnel and how to understand the foundations of strategic video across a funnel. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
56:57
December 20, 2019
Here's How to Know If Your Video Marketing Is Actually Making You Money
Have you ever wondered how video fits into the big picture? Rebecca Lieb is a world renowned expert in content, strategy, and market research. She has worked with leading brands such as Facebook, HomeDepot, Nestle, Adobe, and more. Rebecca is also the author of "Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy". Find out all her secrets and the big mistakes that content marketers make and how you can avoid them in this very podcast episode. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
41:51
December 13, 2019
Pinterest: The Video Marketing Mecca You Aren't Using
I'm sure you've all heard of Pinterest, but have you ever thought about Pinterest through the lens of video content? Joining us this week is Jeff Sieh, a visual marketing consultant who views Pinterest as his visual pinboard. Jeff is also the creator of Manly Pinterest Tips where he is the host of The Manly Pinterest Tips Show. Jeff has also produced visual content for various companies, including Social Media Examiner, Tailwind, and Kim Garst. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
50:44
December 6, 2019
How Local Businesses Can Leverage Video to Dominate Their Market
Local business was built on a foundation of interpersonal connection. The reason that "Mom and Pop" shop down the street gets your business is because you know them, like them and trust them. As the world moves more online, how can we replicate that so local businesses can still have that personal touch but reach people where they are? That's where video comes in. Allie Bloyd joined us on the podcast this week to talk about how local businesses can best leverage video in their marketing to get more customers and keep them coming back. Allie is a local business marketing expert, and the founder of Allie Bloyd Media, a marketing agency and consultancy for local businesses. She is a Clickfunnels 2 Comma Club Award Winner, a Speaker and Educator for some of the world's top marketing platforms and events, like Social Media Examiner, Social Media Marketing World, Smart Marketer and Digital Marketer. We spoke to Allie about the exact process every local business needs to go through to insert video into their business and see big gains. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
53:00
November 29, 2019
How to Come Up With Endless Video Story Ideas
Tune in this week to learn about my system that I've been teaching for years to come up with endless story ideas. Learn how to always think in terms of headlines, use my persona exercise, create a lifestyle map, utilize the SEED method, and so much more! If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
28:31
November 22, 2019
How to Shoot Quality Video Content That Makes You Look Like a Pro
Have you been wondering how to shoot high quality video without dropping high quality dollars? Dom O'neill is here with us this week to discuss how he got into the video industry, how his time working at BBC was for 12 years, and his knowledge of being a videographer. His goal now is to bring all his knowledge and video skills to medium-small businesses around the world.  MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
45:49
November 22, 2019
How to Use Video in B2B to Build Trust and Convert Leads Into Customers
Did you know that anywhere between 50% to 90% of the buying process happens before you even talk to a salesperson?? This week we have Ali Schwanke with us, the CEO and Founder of Simple Strat. Ali has over 15 years marketing experience and is here this week to explain how she builds trust in the B2B process through video. Links to Ali's video specific resources: How to Market Your Business Using Video Guide: http://simplestrat.com/b2b-video-marketing The Ultimate Guide to Thought Leadership: http://simplestrat.com/thoughtleader How to Shoot Customer Video Testimonials: http://simplestrat.com/video-testimonials All marketing stuff: General marketing resources/free guides/worksheets: https://simplestrat.com/resources/ YouTube: https://www.youtube.com/hubspothacks http://youtube.com/simplestrat Sites: https://simplestrat.com/ https://getbrandplan.com/ Connect with Ali: https://www.linkedin.com/in/alischwanke/ https://twitter.com/alischwanke https:/facebook.com/simplestrat ----- MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
44:17
November 8, 2019
The Billion-Dollar Sales Video Formula Behind Some of the World's Most Successful Brands
If you are trying to create marketing video content that truly moves the needle for your business, you 100% need to hear the words of Ron Lynch. Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is 100% one of the smartest marketing minds on planet earth. In this episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customers. And then, how he uses that information to craft creative and conversion-friendly video content. It is 100% a must listen. Big Baby Agency  MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
48:31
November 1, 2019
How to Tell a Video Story That Keeps People Engaged
Listen in on this weeks podcast where business partners, Matt Johnston and Jamie Barber discuss the foundations in video story telling. Learn what the story telling arc is and how to draw an audience in using drama, tension, and relatable content.  MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
35:47
October 25, 2019
How to Grow a YouTube Channel to Hundreds of Thousands of Followers
Want to know what it takes to grow a YouTube channel to hundreds of thousands of subscribers? Then listen in on this weeks podcast with Jesse Muench, the owner of YouTube channels Inspire Video Marketing and Get Handles Basketball. Jesse’s own YouTube channel, Get Handles Basketball, has over 500,000 subscribers that tune in each week for more amazing basketball training videos. In this podcast, Jesse talks about how to organically scale your YouTube channel and how to leverage it into a business. Also learn how to successfully promote, optimize, and create unique video content to grow your channel fast! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
44:49
October 18, 2019
How to Create a Video Ad That Goes Viral and Sells Like Crazy
When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing. Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week to talk about how to create videos that are specifically engineered for sales. Learn more about the Harmon Brothers here: https://harmonbrothers.com/home Join their 14-day Video Script Challenge here: https://harmonbrothersuniversity.com/14-day-script-challenge MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
41:08
October 11, 2019
The Video Method I Use to Get 100 Million Views on Videos Online
Think virality is a fluke? Think again. Every single video that goes viral, goes viral for a reason. And that can be repeated over and over again. That's why I created the HERO system for predictable viral video. In this podcast I reveal each step of the HERO system, how it works, and how you can leverage it to give every video you produce to the opportunity to go viral. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
26:56
October 4, 2019
LIVE OPTIMIZATION - Fixing the Biggest Mistakes People Make in YouTube Ads
YouTube advertising has a learning curve, but once you crack it it can be ridiculously powerful. Recently I sat down with a friend of mine, Alex Afterman, who launched a YouTube ad campaign for a high ticket e-commerce campaign. After the recording is over there was so much value in here that I just have to share it with you. We originally recorded it for video but if you listen closely there are tons of value bombs!! Like what networks to run your ad on, the biggest mistakes people make in settings, how to know exactly what videos all your ads are showing up on, how much to bid and what budget to use, etc. There's a ton packed in here! If you enjoy please subscribe and leave us a review! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
1:03:23
September 27, 2019
How to Run Youtube Ads for Your Digital Agency Through a Case Study Funnel
If you have been wondering how to break that barrier and step into the YouTube advertising world, then listen in on this episode of the YouTube Marketing Accelerator. We spoke with James Smith, the CEO of Bright Idea Marketing, where James shared what his progression to success was like and the reasons why he started experimenting with YouTube. This episode also dives into what a successful case study funnel looks like and the unique differences between YouTube advertising and other social media platforms. Listen in to hear more about how YouTube allows you to actively target people’s behaviors and how you can start experimenting with YouTube advertising today! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
37:50
September 20, 2019
How to Leverage Powerful Data to Crush Your YouTube Ad Campaigns
I often say that when you are starting to build a new YouTube advertising campaign, there is nothing more important (and time consuming) than the research phase. This is the phase where you get all your keywords, placements, audiences, etc. together and deep dive on your avatar's behavior. Doing this directly in YouTube can be an absolute slog. It will also make an already lengthy process even more lengthy. The most incredible thing about digital advertising in broad strokes is your ability to gather and leverage data. One of the best at this is Justin Sardi, one of the top influencers in the YouTube advertising world. He is also the creator of Tubesift, an online software tool for hunting down powerful keywords and placements so you can crush your YouTube campaigns. Justin and I spoke about what's working on YouTube ads in 2019, and how to leverage data and analytics in your campaigns. All of this will go a long ways in maximizing your ROI. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon!  https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
40:37
September 13, 2019
How to Optimize Your Product Pages for Maximum Leads and Sales
It's one thing to drive traffic to your site, and another thing to get them to actually convert into sales for your e-commerce story. This episode of the YouTube Marketing Accelerator will show you exactly how to optimize your site and product pages for conversions so you are getting as many sales as you can from the traffic you drive through YouTube or anywhere else. We spoke with Marco Hernandez of Kaizen Social and Hoopla to share with us exactly how to optimize your site correctly for sales. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
40:20
September 6, 2019
The Psychology Behind Creating YouTube Ad Campaigns That Convert
The act of advertising and marketing, at the end of the day, is the act of persuading human beings to take specific actions. And if you don't understand the particular psychological space your potential customers are in when they encounter you, you're leaving money on the table. This week I spoke to Tom Breeze, who many consider the top mind in the world in YouTube advertising. Tom studied psychology at a high level for years before transitioning to marketing, and in this episode we dug deep into the underlying drivers behind the actions people take on YouTube. We also talked a lot about what folks are doing in YouTube in the first place, and how that can direct our strategy. It's an incredibly insightful look inside the psyche of why people take any action they take on YouTube, and how to craft your campaigns accordingly. Tom Breeze is founder and CEO of Viewability, a company specializing in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability oversees over $100k/day in ad spend. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
40:04
August 30, 2019
How to Leverage Custom Intent and Custom Affinity Audiences in Your YouTube Ads
Sometimes when you're inside a YouTube ad campaign, and you can't find the exact audience you're looking for, custom intent and custom affinity audiences are the best place to turn. In both cases, you get to create your own audiences off Google's big data to take matters into your own hands. This week, we spoke to Nicholas Ayers of Made You Look Video Marketing about how he leverages these audiences regularly to get incredible results, particularly for local businesses. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
28:49
August 23, 2019
How to Run Successful Brand Awareness Campaigns Through YouTube Ads
We talk a lot about how to run conversion campaigns on YouTube directly driving leads and purchases - but there's a lot more to advertising than direct response. We sat down with Erick Silvio this week on the podcast who specializes in running brand awareness campaigns through YouTube ads. We talked about how he sets up these campaigns, what KPI's he goes after, the mistakes people make, and how to structure the creative to be effective. Erick started digital marketing in 2013 with an emphasis on SEO. Shortly after starting his first agency, he began getting involved in YouTube and Pay Per Click Ads. In 2015 WordStream named him as being among the top 5% of advertisers in the country. He’s also been featured in The Huffington Post, was featured on thumbtack.com and held the record of the #1 marketing writer at examiner.com. Today Erick spends a lot of time teaching others how to create effective YouTube campaigns while he also runs his digital marketing business. You can join Erick's Facebook group here: https://www.facebook.com/groups/YTAdMasters/ MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
44:01
August 16, 2019
How to Sell Courses and Info Products Through YouTube Ads With Massive Profitability
Online courses are a perfect fit for YouTube advertising. People on YouTube are already often in the frame of mind to learn information, so when you send them to a webinar or other type of training, it's a natural fit and the results can be very strong. In this episode I spoke with Shashwat Singh who runs Linx Digital Agency and has spent million in YouTube advertising selling courses and info products. We spoke to Shash about his unique methodology for selling these products through YouTube, and how he employs an intensive testing process to get accounts rolling. Shash's agency works and has worked with big name clients like Amazing Selling Machine, Kinobody and more, and currently manages hundreds of thousands a month in ad spend on YouTube Ads. He also has a YouTube Ads training course you can find at https://linxdigitalagency.com/youtube-ads-course/ MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
44:27
August 9, 2019
How to Write YouTube Ad Copy That Converts Into Leads and Sales
So many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative. But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people clicking on your ad and converting down your funnel. In this episode we talk to Anika Watkins of Moxie Media Management. Anika is the founder of Moxie, which is a full service copywriting agency and an expert copywriting pro herself. Anika talked to us about the four fundamentals of direct response copywriting, how to establish your authority in your video ads, and the psychological principles which get people to click on them, among many other things. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
44:37
August 9, 2019
How to Shoot and Edit Video Ads for Comedy
Is being funny something you can learn? That's the core question that we dive into in this episode of the YouTube Marketing Accelerator Podcast. This week we talk with Kenny Wassus, who has produced countless viral videos with the likes of Kylie Jenner, Nick Offerman, Jon Hamm, and many many (many) others. He's worked for numerous publications including founding the award-winning original video team New York Magazine, and Wall Street Journal. We discuss how to come up with funny ideas, how to know a not so funny idea when you come across it, and how to execute on content infused with humor in videos you make for YouTube. MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
44:20
July 26, 2019
The Biggest Mistakes People Make Starting Their First YouTube Ad Campaign
In this episode we tell you what the YTA podcast is all about and all the amazing things to come including high profile guests, Youtube creators, other YouTube advertisers, video production folks, writers, you name it. Whatever it takes to make your YouTube Ads better! We also go through setting up your first campaign on YouTube ads and the biggest mistakes we see people make in setting up their campaigns! MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page ---- Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 Wave at me on Social! Facebook: https://www.facebook.com/mattjohnstonvideo Twitter: https://twitter.com/bymattj Instagram: https://www.instagram.com/bymattj/ LinkedIn: https://www.linkedin.com/in/bymattj/ TikTok: https://vm.tiktok.com/XUUU2s/ YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw Text me! Seriously! 610-904-8076 Hit me up! matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com www.mattjohnstononline.com
30:16
July 20, 2019