The Video Marketing Podcast

The Video Marketing Podcast

By Matt Johnston
About
The Video Marketing Podcast is a weekly show packed with actionable knowledge anyone can use to grow their influence through powerful online video.

It's hosted by Matt Johnston, an online video pioneer who helped usher in the wave or video virality in the publishing world at organizations like NowThis, NY Magazine, and Insider.
More places to listen
The Video Marketing Podcast is a weekly show packed with actionable knowledge anyone can use to grow their influence through powerful online video.

It's hosted by Matt Johnston, an online video pioneer who helped usher in the wave or video virality in the publishing world at organizations like NowThis, NY Magazine, and Insider.
guidesocialglobal.com

More places to listen

Pinterest: The Video Marketing Mecca You Aren't Using
I'm sure you've all heard of Pinterest, but have you ever thought about Pinterest through the lens of video content? Joining us this week is Jeff Sieh, a visual marketing consultant who views Pinterest as his visual pinboard. Jeff is also the creator of Manly Pinterest Tips where he is the host of The Manly Pinterest Tips Show. Jeff has also produced visual content for various companies, including Social Media Examiner, Tailwind, and Kim Garst. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
50:44
December 6, 2019
How Local Businesses Can Leverage Video to Dominate Their Market
Local business was built on a foundation of interpersonal connection. The reason that "Mom and Pop" shop down the street gets your business is because you know them, like them and trust them. As the world moves more online, how can we replicate that so local businesses can still have that personal touch but reach people where they are? That's where video comes in. Allie Bloyd joined us on the podcast this week to talk about how local businesses can best leverage video in their marketing to get more customers and keep them coming back. Allie is a local business marketing expert, and the founder of Allie Bloyd Media, a marketing agency and consultancy for local businesses. She is a Clickfunnels 2 Comma Club Award Winner, a Speaker and Educator for some of the world's top marketing platforms and events, like Social Media Examiner, Social Media Marketing World, Smart Marketer and Digital Marketer. We spoke to Allie about the exact process every local business needs to go through to insert video into their business and see big gains. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
53:00
November 29, 2019
How to Come Up With Endless Video Story Ideas
Tune in this week to learn about my system that I've been teaching for years to come up with endless story ideas. Learn how to always think in terms of headlines, use my persona exercise, create a lifestyle map, utilize the SEED method, and so much more! If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
28:31
November 22, 2019
How to Shoot Quality Video Content That Makes You Look Like a Pro
Have you been wondering how to shoot high quality video without dropping high quality dollars? Dom O'neill is here with us this week to discuss how he got into the video industry, how his time working at BBC was for 12 years, and his knowledge of being a videographer. His goal now is to bring all his knowledge and video skills to medium-small businesses around the world.  If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
45:49
November 22, 2019
How to Use Video in B2B to Build Trust and Convert Leads Into Customers
Did you know that anywhere between 50% to 90% of the buying process happens before you even talk to a salesperson?? This week we have Ali Schwanke with us, the CEO and Founder of Simple Strat. Ali has over 15 years marketing experience and is here this week to explain how she builds trust in the B2B process through video. Links to Ali's video specific resources: How to Market Your Business Using Video Guide: http://simplestrat.com/b2b-video-marketing The Ultimate Guide to Thought Leadership: http://simplestrat.com/thoughtleader How to Shoot Customer Video Testimonials: http://simplestrat.com/video-testimonials All marketing stuff: General marketing resources/free guides/worksheets: https://simplestrat.com/resources/ YouTube: https://www.youtube.com/hubspothacks http://youtube.com/simplestrat Sites: https://simplestrat.com/ https://getbrandplan.com/ Connect with Ali: https://www.linkedin.com/in/alischwanke/ https://twitter.com/alischwanke https:/facebook.com/simplestrat ----- If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
44:17
November 8, 2019
The Billion-Dollar Sales Video Formula Behind Some of the World's Most Successful Brands
If you are trying to create marketing video content that truly moves the needle for your business, you 100% need to hear the words of Ron Lynch. Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is 100% one of the smartest marketing minds on planet earth. In this episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customers. And then, how he uses that information to craft creative and conversion-friendly video content. It is 100% a must listen. Big Baby Agency  If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
48:31
November 1, 2019
How to Tell a Video Story That Keeps People Engaged
Listen in on this weeks podcast where business partners, Matt Johnston and Jamie Barber discuss the foundations in video story telling. Learn what the story telling arc is and how to draw an audience in using drama, tension, and relatable content.  If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
35:47
October 25, 2019
How to Grow a YouTube Channel to Hundreds of Thousands of Followers
Want to know what it takes to grow a YouTube channel to hundreds of thousands of subscribers? Then listen in on this weeks podcast with Jesse Muench, the owner of YouTube channels Inspire Video Marketing and Get Handles Basketball. Jesse’s own YouTube channel, Get Handles Basketball, has over 500,000 subscribers that tune in each week for more amazing basketball training videos. In this podcast, Jesse talks about how to organically scale your YouTube channel and how to leverage it into a business. Also learn how to successfully promote, optimize, and create unique video content to grow your channel fast! If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
44:49
October 18, 2019
How to Create a Video Ad That Goes Viral and Sells Like Crazy
When it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing. Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week to talk about how to create videos that are specifically engineered for sales. Learn more about the Harmon Brothers here: https://harmonbrothers.com/home Join their 14-day Video Script Challenge here: https://harmonbrothersuniversity.com/14-day-script-challenge If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
41:08
October 11, 2019
The Video Method I Use to Get 100 Million Views on Videos Online
Think virality is a fluke? Think again. Every single video that goes viral, goes viral for a reason. And that can be repeated over and over again. That's why I created the HERO system for predictable viral video. In this podcast I reveal each step of the HERO system, how it works, and how you can leverage it to give every video you produce to the opportunity to go viral. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
26:56
October 4, 2019
LIVE OPTIMIZATION - Fixing the Biggest Mistakes People Make in YouTube Ads
YouTube advertising has a learning curve, but once you crack it it can be ridiculously powerful. Recently I sat down with a friend of mine, Alex Afterman, who launched a YouTube ad campaign for a high ticket e-commerce campaign. After the recording is over there was so much value in here that I just have to share it with you. We originally recorded it for video but if you listen closely there are tons of value bombs!! Like what networks to run your ad on, the biggest mistakes people make in settings, how to know exactly what videos all your ads are showing up on, how much to bid and what budget to use, etc. There's a ton packed in here! If you enjoy please subscribe and leave us a review! If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
1:03:23
September 27, 2019
How to Run Youtube Ads for Your Digital Agency Through a Case Study Funnel
If you have been wondering how to break that barrier and step into the YouTube advertising world, then listen in on this episode of the YouTube Marketing Accelerator. We spoke with James Smith, the CEO of Bright Idea Marketing, where James shared what his progression to success was like and the reasons why he started experimenting with YouTube. This episode also dives into what a successful case study funnel looks like and the unique differences between YouTube advertising and other social media platforms. Listen in to hear more about how YouTube allows you to actively target people’s behaviors and how you can start experimenting with YouTube advertising today! If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
37:50
September 20, 2019
How to Leverage Powerful Data to Crush Your YouTube Ad Campaigns
I often say that when you are starting to build a new YouTube advertising campaign, there is nothing more important (and time consuming) than the research phase. This is the phase where you get all your keywords, placements, audiences, etc. together and deep dive on your avatar's behavior. Doing this directly in YouTube can be an absolute slog. It will also make an already lengthy process even more lengthy. The most incredible thing about digital advertising in broad strokes is your ability to gather and leverage data. One of the best at this is Justin Sardi, one of the top influencers in the YouTube advertising world. He is also the creator of Tubesift, an online software tool for hunting down powerful keywords and placements so you can crush your YouTube campaigns. Justin and I spoke about what's working on YouTube ads in 2019, and how to leverage data and analytics in your campaigns. All of this will go a long ways in maximizing your ROI. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
40:37
September 13, 2019
How to Optimize Your Product Pages for Maximum Leads and Sales
It's one thing to drive traffic to your site, and another thing to get them to actually convert into sales for your e-commerce story. This episode of the YouTube Marketing Accelerator will show you exactly how to optimize your site and product pages for conversions so you are getting as many sales as you can from the traffic you drive through YouTube or anywhere else. We spoke with Marco Hernandez of Kaizen Social and Hoopla to share with us exactly how to optimize your site correctly for sales. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
40:20
September 6, 2019
The Psychology Behind Creating YouTube Ad Campaigns That Convert
The act of advertising and marketing, at the end of the day, is the act of persuading human beings to take specific actions. And if you don't understand the particular psychological space your potential customers are in when they encounter you, you're leaving money on the table. This week I spoke to Tom Breeze, who many consider the top mind in the world in YouTube advertising. Tom studied psychology at a high level for years before transitioning to marketing, and in this episode we dug deep into the underlying drivers behind the actions people take on YouTube. We also talked a lot about what folks are doing in YouTube in the first place, and how that can direct our strategy. It's an incredibly insightful look inside the psyche of why people take any action they take on YouTube, and how to craft your campaigns accordingly. Tom Breeze is founder and CEO of Viewability, a company specializing in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability oversees over $100k/day in ad spend. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
40:04
August 30, 2019
How to Leverage Custom Intent and Custom Affinity Audiences in Your YouTube Ads
Sometimes when you're inside a YouTube ad campaign, and you can't find the exact audience you're looking for, custom intent and custom affinity audiences are the best place to turn. In both cases, you get to create your own audiences off Google's big data to take matters into your own hands. This week, we spoke to Nicholas Ayers of Made You Look Video Marketing about how he leverages these audiences regularly to get incredible results, particularly for local businesses. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
28:49
August 23, 2019
How to Run Successful Brand Awareness Campaigns Through YouTube Ads
We talk a lot about how to run conversion campaigns on YouTube directly driving leads and purchases - but there's a lot more to advertising than direct response. We sat down with Erick Silvio this week on the podcast who specializes in running brand awareness campaigns through YouTube ads. We talked about how he sets up these campaigns, what KPI's he goes after, the mistakes people make, and how to structure the creative to be effective. Erick started digital marketing in 2013 with an emphasis on SEO. Shortly after starting his first agency, he began getting involved in YouTube and Pay Per Click Ads. In 2015 WordStream named him as being among the top 5% of advertisers in the country. He’s also been featured in The Huffington Post, was featured on thumbtack.com and held the record of the #1 marketing writer at examiner.com. Today Erick spends a lot of time teaching others how to create effective YouTube campaigns while he also runs his digital marketing business. You can join Erick's Facebook group here: https://www.facebook.com/groups/YTAdMasters/ If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
44:01
August 16, 2019
How to Write YouTube Ad Copy That Converts Into Leads and Sales
So many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative. But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people clicking on your ad and converting down your funnel. In this episode we talk to Anika Watkins of Moxie Media Management. Anika is the founder of Moxie, which is a full service copywriting agency and an expert copywriting pro herself. Anika talked to us about the four fundamentals of direct response copywriting, how to establish your authority in your video ads, and the psychological principles which get people to click on them, among many other things. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
44:37
August 9, 2019
How to Sell Courses and Info Products Through YouTube Ads With Massive Profitability
Online courses are a perfect fit for YouTube advertising. People on YouTube are already often in the frame of mind to learn information, so when you send them to a webinar or other type of training, it's a natural fit and the results can be very strong. In this episode I spoke with Shashwat Singh who runs Linx Digital Agency and has spent million in YouTube advertising selling courses and info products. We spoke to Shash about his unique methodology for selling these products through YouTube, and how he employs an intensive testing process to get accounts rolling. Shash's agency works and has worked with big name clients like Amazing Selling Machine, Kinobody and more, and currently manages hundreds of thousands a month in ad spend on YouTube Ads. He also has a YouTube Ads training course you can find at https://linxdigitalagency.com/youtube-ads-course/ If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
44:27
August 2, 2019
How to Shoot and Edit Video Ads for Comedy
Is being funny something you can learn? That's the core question that we dive into in this episode of the YouTube Marketing Accelerator Podcast. This week we talk with Kenny Wassus, who has produced countless viral videos with the likes of Kylie Jenner, Nick Offerman, Jon Hamm, and many many (many) others. He's worked for numerous publications including founding the award-winning original video team New York Magazine, and Wall Street Journal. We discuss how to come up with funny ideas, how to know a not so funny idea when you come across it, and how to execute on content infused with humor in videos you make for YouTube. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
44:20
July 26, 2019
The Biggest Mistakes People Make Starting Their First YouTube Ad Campaign
In this episode we tell you what the YTA podcast is all about and all the amazing things to come including high profile guests, Youtube creators, other YouTube advertisers, video production folks, writers, you name it. Whatever it takes to make your YouTube Ads better! We also go through setting up your first campaign on YouTube ads and the biggest mistakes we see people make in setting up their campaigns! If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/video-marketing-podcast For show or agency inquiries: matt@guidesocialglobal.com 👉Click here to get our HERO system viral video blueprint! https://guidethesocial.activehosted.com/f/19 www.guidesocialglobal.com www.mattjohnstononline.com
30:16
July 20, 2019
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