VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media

VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media

By Jon Leland
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media strategies. Jon compliments his passion for the human side of social media and video with decades of experience as an award-winning video writer/producer/director as well as a digital marketing strategist. For more episodes and videos of these podcast episodes, please visit http://combridges.com/blog
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Beyond Digital Marketing Best Practices: Email Is Your #1 Marketing Tool (but not the way you think)
Now, more than ever, it's essential to do what works. Why would you want to do anything else!? This episode of Video Mojo explains why email works so well in today's digital marketing mix. This video will also help you avoid a couple of fundamental yet common mistakes: 1. Don't be distracted by formulaic solutions like 'best practices" or "quick tips" that some huckster says is a "silver bullet." 2. Don't be fooled by "shiny objects" like the latest and greatest social media networks (or Facebook Ads) with the result that you overlook the power of email to deliver the kind of consistent value that truly connects you with the people (real human beings) that are most important to you. If making meaningful and authentic connections that lead to sustainable, long-term relationships matters to you, then please check out this episode and let me know what you think. About Video Mojo Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media. Resource Links from this episode: - Jay Acunzo of Marketing Showrunners: http://jayacunzo.com/ - Best-selling author Seth Godin: https://www.sethgodin.com/ - Karen X's amazing keynote on "Making Viral Videos...": https://www.youtube.com/watch?v=y10fAGcjDhY I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * YouTube Channel: https://www.youtube.com/jonleland / * Instagram: https://www.instagram.com/combridges.marketing/ * Twitter: https://twitter.com/joncombridges / * Facebook: https://www.facebook.com/combridges.fb/ * LinkedIn: https://linkedin.com/in/jonleland/ * Video Blog Home: https://www.combridges.com/blog / * Podcast Home: https://anchor.fm/video-mojo / * On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4 * On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk Thanks!
05:26
March 12, 2020
Digital Marketing Guidance: Better Choices Make a Better Business - This Changes Everything!
Is there such a thing as a "North Star" guidance system for your digital marketing? You bet there is. And, it's not a tip, trick or "recipe for success." It's WAY more valuable than that. For me, connecting with what I call "the real Internet" is "the one in front of all the zeros." It's that important because it gives everything else meaning. Please watch and let me know if you agree. OK? About Video Mojo Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media. Resource Links from this episode: - Jay Acunzo: http://jayacunzo.com - Recommended Jay Acunzo blog post, “Pike Syndrome”: http://jayacunzo.com/blog/pike-syndrome-better-choices I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * YouTube Channel: https://www.youtube.com/jonleland / * Video Blog Home: https://www.combridges.com/blog / * Podcast Home: https://anchor.fm/video-mojo / * On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4 * On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk * Instagram: https://www.instagram.com/combridges.marketing/ * Twitter: https://twitter.com/joncombridges / * Facebook: https://www.facebook.com/combridges.fb/ * LinkedIn: https://linkedin.com/in/jonleland/ Thanks!
04:32
February 26, 2020
3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence
Social media networks are a whole new kind of communication opportunity; but too many people and organizations are either confused, over-whelmed or just "don't get it." In only four minutes, this episode of Video Mojo describes and illustrates three types of social media posts that have no advertising expense required. Each type of post is used by my company, https://combridges.com, in order to help our clients and ourselves. By using all three types of posts, we more present on social media; and, we "lead with value" to build authentic, sustainable long-term relationships. Please check it out and let me know what you think! About Video Mojo ​Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & social media. If you've got questions, feedback or suggestions, please let me know (and leave us a review on Apple Podcasts or wherever ;-): ​ * Instagram: https://www.instagram.com/combridges.marketing/​​ * YouTube Channel: https://www.youtube.com/jonleland​/​ * Vlog Home: https://www.combridges.com/blog​/​ * Podcast Home: https://anchor.fm/video-mojo​/​ * On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​​ * On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​ * Twitter: https://twitter.com/joncombridges​/​ * Facebook: https://www.facebook.com/combridges.fb/​ * LinkedIn: https://linkedin.com/in/jonleland/​ Thanks!
04:05
February 14, 2020
Improve Your Video Connections with These 4 Recommended Video Software Tools
Are you looking to up your video communication skills? Whether you are using video for marketing, to share software tips with those you work with, or to share valuable information via social media, you have choices to make in order to find "the right (video) tool for the job." ​I've got recommendations! This episode of Video Mojo will help you by offering a quick overview of four video software tools that I have used to create casual, but informative videos, especially for clients and colleagues. The first three apps are particularly useful if you need or want to share your screen, including if that screen is sharing a presentation. The fourth video software tool is particularly useful when you want to make a more powerful video connection via email. Links to all four video apps are below (FYI, none are affiliate links.) About Video Mojo Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the "bleeding edge" of digital video & marketing. Resource Link from this episode: Loom - https://www.loom.com/ Snagit - https://www.techsmith.com/screen-capture.html Steve Dotto’s video review of Snagit: https://youtu.be/JaDufVb-4sw Wistia’s Soapbox - https://wistia.com/soapbox BombBomb Video - https://bombbomb.com/ I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * Video Launch Pad: https://go.combridges.com/video-launch-pad * YouTube Channel: https://www.youtube.com/jonleland * Video Blog Home: https://www.combridges.com/blog * Podcast Home: https://anchor.fm/video-mojo * On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4 * On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk * Instagram: https://www.instagram.com/combridges.marketing * Twitter: https://twitter.com/joncombridges * Facebook: https://www.facebook.com/combridges.fb * LinkedIn: https://www.linkedin.com/in/jonleland/ Thanks!
05:45
February 10, 2020
How To Do Lead Generation that is Fun & Meaningful, NOT Spammy or Sleazy
Digital marketing strategist, Jon Leland, of http://ComBridges.com explains how to do online marketing—and lead generation in particular—that is fun and meaningful, NOT spammy and sleazy. Learn what lead generation is NOT and how to do it in a way that attracts your ideal customers or clients. Yes, online marketing can feel good and be fun.  In this video, you will learn: * What is lead generation? * How to "lead with value" to create real engagement * How to make connections online that can lead to real meaningful, long term relationships. I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * Video Launch Pad: https://go.combridges.com/video-launch-pad​ * YouTube Channel: https://www.youtube.com/jonleland​ * Video Blog Home: https://www.combridges.com/blog​ * Podcast Home: https://anchor.fm/video-mojo​ * On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​ * On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​ * Instagram: https://www.instagram.com/combridges.marketing​ * Twitter: https://twitter.com/joncombridges​ * Facebook: https://www.facebook.com/combridges.fb​ * LinkedIn: https://www.linkedin.com/in/jonleland​ Thanks for listening!
04:54
January 31, 2020
I'm Feeling Vulnerable. Can It Really Be 50 Years Connecting People Who Care: Lessons from 1970 That Still Matter
I'm feeling vulnerable as I step into owning my history as a media innovator. Can it really be 50 years?! In doing this week's Video Mojo, I discovered that "Connecting People Who Care" is more than just words for me. It's a thread that somehow flows through all of my work. The meaning of this phrase is also important because it invites us all to take action, to make a difference with what we do, to step into the spotlight and in front of the camera, and to make our own media and our own news. This week's episode unpacks all of this in less than 5 minutes and also has some pretty interesting photos from back in the day. :-) Enjoy. Resource Link for recommended content mentioned in this episode: “The Revolutionary Resonances of Dancing Bear”: Another essential story from Jon Leland in 1970 and today https://medium.com/@jonleland/the-revolutionary-resonances-of-dancing-bear-cd887eced90c I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * Video Launch Pad: https://go.combridges.com/video-launch-pad * YouTube Channel: https://youtube.com/jonleland * Podcast: https://anchor.fm/video-mojo * Apple Podcast: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4 * Spotify Podcast: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk * Website: https://www.combridges.com * Instagram: https://www.instagram.com/combridges.marketing * Twitter: https://twitter.com/joncombridges * Facebook: https://www.facebook.com/combridges.fb * LinkedIn: https://www.linkedin.com/in/jonleland Thanks!
04:58
January 23, 2020
3 “Guiding Light” Principles for Better Digital Engagement in 2020
I'm guessing that you want to work smarter, not harder. That's why I ask: What does it take to put a solid foundation under your content marketing? If you're someone who hates manipulative selling in marketing as much as I do, then I'll also ask: Can online marketing really be done with authenticity and humanity? And, because I know we all want real results, you might want to know: What's the biggest "low hanging fruit" or missed opportunity in online marketing? These key questions are answered in this 4-minute video/podcast with three fundamental, "guiding light" principles that will ensure that your social media, video and other forms of content marketing or digital engagement strategies actually make the real connections, the kinds of connections that lead to authentic and sustainable business relationships. Resource Link for recommended content mentioned in this episode: "How to Do Nothing: Resisting the Attention Economy" by Jenny Odell http://www.jennyodell.com/writing.html I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * YouTube Channel: https://www.youtube.com/jonleland * Video Launch Pad: https://go.combridges.com/video-launch-pad * Podcast: https://anchor.fm/video-mojo * Apple Podcast: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4 * Spotify Podcast: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk * Website: https://www.combridges.com * Instagram: https://www.instagram.com/combridges.marketing * Twitter: https://twitter.com/joncombridges * Facebook: https://www.facebook.com/combridges.fb * LinkedIn: https://www.linkedin.com/in/jonleland Thanks!
04:11
January 16, 2020
The Beyond Storytelling Interview: How to Find the Story that WANTS to Be Told
Sadly, the meaning of storytelling has become clouded by the fact that it has become a marketing buzzword du jour. AND, as my expert guest Michael Kass says, "Story is real!" Story is so real in fact that, if you listen to yourself carefully, you might find that there's a story in you that WANTS to be told. This episode of Video Mojo is different. It's longer than usual because it's an interview/conversation with healer, facilitator, and coach, Michael Kass, who encourages us all to plumb the depths of storytelling. As you will see and hear, this approach is something quite different from the more mercenary and manipulative, "storytelling-as-a-marketing-strategy." Michael aligns with this program's core value of being more human and a commitment to cultivating what it takes to build more authentic relationships and community. Sound good? Video Mojo is an (almost) weekly video blog (vlog) and podcast hosted by award-winning media innovator, Jon Leland ( https://combridges.com ). Video Mojo combines timeless marketing principles with a playful exploration of the "bleeding edge" of video & marketing communications tips, tools and techniques. For more Michael Kass visit: https://www.storyandspirit.org/ I'd love to hear what works for you and if you find this program useful. If you've got questions, feedback or suggestions, please comment below, or let's connect (and leave us a review on Apple Podcasts or wherever): * Podcast: https://anchor.fm/video-mojo * Apple Podcast: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4 * Spotify Podcast: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk * Website: https://www.combridges.com  * Instagram: https://www.instagram.com/combridges.marketing * Twitter: https://twitter.com/joncombridges * Facebook: https://www.facebook.com/combridges.fb * LinkedIn: https://www.linkedin.com/in/jonleland Thanks!
34:28
January 14, 2020
How to Achieve Your 2020 Content Marketing Goals + Recommended Resources Help You Get There
Setting yourself up to achieve your 2020 goals sounds simple... and it is! But, doing what you want to do does require taking some simple action steps. And then, you have to take them. :-) Some of the most essential elements of embracing your goals are illuminated in this week’s Video Mojo. In the world of content marketing, there are also strategic steps that you can take to get where you want to go. One of those steps is at the top of my list of 2020 goals. The resources that are also offered in this video can point you in the right direction for your digital marketing achievements as well. I am wishing you all the Happiest & Healthiest New Year EVER! And here are the RESOURCE LINKS from this episode: Content Marketing Institute https://contentmarketinginstitute.com/ Joe Pullizzi’s book, “Content Inc.” https://www.joepulizzi.com/books/content-inc/ Bullet Journaling https://bulletjournal.com/ With much Love and gratitude, Jon
06:14
December 23, 2019
Hey Podcasting! Meet My Video Blog - A Content Marketing Distribution Innovation
What?!? You turned your video blog into a podcast? Yes, I did! If you want to know how and why I did that, please listen to this episode. We all want the content that we create to reach more people, right? Here's what I did. I stripped the audio off of my video blog episodes (just a few to start) and they are now available via all of the major podcast distribution platforms (like this one). So, now, you can SUBSCRIBE here on YouTube AND you can subscribe via the links below on Apple Podcasts or Spotify as well as others. RESOURCE LINKS MENTIONED IN THIS EPISODE: Recommended Podcast Distribution App - https://anchor.fm/ Register for our first Free Video Session with Michael Kass, “Beyond Storytelling” - https://combridges.ck.page/beyond-sto... I'd love to hear what works for you and if you find this podcast useful; so If you've got questions, feedback or suggestions, please comment below, or let's connect in one of these "places": * Website: https://www.combridges.com * Instagram: https://www.instagram.com/combridges.marketing * Twitter: https://twitter.com/joncombridges * Facebook: https://www.facebook.com/combridges.fb * LinkedIn: https://www.linkedin.com/in/jonleland Thanks!
03:49
December 13, 2019
Top 3 Reasons to Launch a Video Blog & How I Can Help
Video blogging is the most powerful form of social media marketing. Period. Full stop.   In this short-form podcast episode of my video blog, I quickly describe the three key reasons why video blogging is a "must have" and follow through with a quick summary of why people often resist it.  Then, just in case it might be useful to you, I offer an invitation to check out my “Video Launch Pad” - https://go.combridges.com/video-launch-pad - which is designed to help individuals and companies to start video blogging with professional help so that they can do it far more easily and effectively.  I'd love to hear what works for you and if you find this episode useful. If you've got questions, feedback or suggestions, please comment below, or let's connect on social media. For videos of my podcast, please visit my YouTube channel or visit my blog. Thanks!
04:20
December 5, 2019
3 Reasons Why a Website Is NOT a “Web Presence” & What It Takes for EFFECTIVE Digital Marketing
Fact: Websites are totally over-rated as marketing tools. They aren't even an "online presence" anymore. If you're living in the past and think all you need is a website in order to be "present" online, then this podcast is for you. Online marketing or digital marketing is constantly changing, especially if you are interested in (or committed to) making authentic, meaningful connections with your prospects, customers, clients, or community. In order to create a relationship, your marketing cannot be "one and done." You need to have an on-going conversation with your audience. In marketing terms, "multiple touches" are required. For this reason, a consistently valuable social media presence and equally valuable email communications are essential.  This episode summarizes 3 key reasons why a website alone is no longer an effective strategy for online marketing. It also offers a fresh approach that can help you build more meaningful connections online. Enjoy! Resource Link:  Video Blog Post Mentioned - "Why SEO is so YESTERDAY for Online Marketing" https://www.combridges.com/seo-yesterday-for-small-business-online-marketing/ More video episodes are available on my blog: http://combridges.com/blog I'd love to hear what works for you and if you find this podcast is useful; so If you've got questions, feedback or suggestions. Your reviews and comments HELP! Please comment below, or let's connect in one of these "places": * Website: https://www.combridges.com * Instagram: https://www.instagram.com/combridges.marketing * Twitter: https://twitter.com/joncombridges * Facebook: https://www.facebook.com/combridges.fb * LinkedIn: https://www.linkedin.com/in/jonleland Thanks!
03:53
November 26, 2019
With Video Marketing, It's Not "How To Distribute?" It's "How ELSE To Distribute?"
This week, I’m excited to share about the power of getting your message OUT. We all want more people to see, hear and appreciate what we offer, right? If you do, please remember that producing your marketing videos (and great content in general) is JUST A START! A very common mistake is to think that once you’ve posted whatever you’ve created on YouTube or Facebook, then you’re done. Not true! Getting creative with distribution—or what Jay Baer calls the “amplification layer”—across multiple social media networks, in a variety of forms helps to leverage the power of what you’ve produced and gives your content much greater reach and impact. That’s why I’m exploring new kinds of distribution, from “videos as podcasts” to IGTV (Instagram TV). Listen please. I'll explain. LINKS Find out more about Jon Leland and his digital engagement agency, ComBridges at http://combridges.com  And, if you want to get yourself or your company/organization on an empowering fast-track to creating and distributing social video posts successfully, please check out our Video Launch Pad. And here’s the link to the Jay Baer video blog post on “Content is Fire. Social Media is Gasoline” that’s referenced in the video above.
04:31
November 22, 2019