#Bestofboth podcast from The bOLD Intern

#Bestofboth podcast from The bOLD Intern

By Vijay Solanki
50% of your marketing & innovation knowledge is wrong but which 50%.
In 2019/20, what’s the right blend of old and new thinking to be effective in marketing & innovation.
More places to listen

More places to listen

#bestofboth Sam Reid Co-Founder & MD Willie Smith organic cider talks to The b’OLD INtern #purpose
Vijay & Sam were colleagues at Castrol HQ in the UK. Sam built a new premium product brand called Castrol Edge and built the partnership with Fast & Furious. He tells of his journey back to Australia and to Diageo before taking the leap and going back to his Tassie roots to set up Willie Smith. Sam’s pretty open about how the politics of corporate often hinder the best marketing & innovation. He shares his #bestofboth and there’s some pretty hard hitting comparisons between start up & corporate.
45:59
September 13, 2019
Measuring Purpose Series: Giles Rhys Jones CMO at ///what3words explains their service & purpose
///what3words feels like a human rights business as it gives addresses to everyone on the planet. It is used by the UN & emergency services to locate people quickly & accurately. Yet it also has a strong business model that delivers revenue for customers who need more efficient navigation. Mercedes Benz are now an investor and logistics companies save millions of $$$ every year. Yet the company was started with true purpose at the core.
45:06
August 17, 2019
Global Linked In Expert Chris Reed shares his #bestofboth with The B’OLD INTERN
Chris Reed started his career at a record shop, later moved to marketing at the Times before running an online sports portal. After setting up a partnership marketing practice he lept to Singapore. Over the last 10 years, he has built a prolific global Linked In marketing consultancy. And written 3 Amazon bestsellers. How did he navigate digital and classical marketing? Listen on.
53:44
August 12, 2019
Jim Tonkin, global innovator & serial entrepreneur in food & beverage shares his story #bestofboth
Jim has a foundation in the drinks industry through working in every function within his father’s drinks business. Yet, it was on a beach in Hawaii where his entrepreneur & innovation journey takes off. He started to champion healthy drinks back in the 80s. This is his #bestofboth story. It’s long, meaty & full of diamonds!
1:03:33
August 8, 2019
Measuring Purpose Series - ex-global VP Unilever, Simon Thong, shares advice on ‘how to do’ purpose
Simon ran the Domestos and Cif/Jif brands globally. He explains how he did Purpose and we also discuss how you screw it up if your Brand narrative & character aren’t aligned. Ie., Pepsi, Gillette and even Axe. Simon also discusses how you get the CEO & CFO on board.
45:37
July 24, 2019
Measuring Purpose Series - The b-OLD INTERN talks to former Unilever Divisional CEO, Sean Gogarty
Sean Gogarty describes the Unilever purpose evolution as well as topics like conscious capitalism, putting purpose at the heart of the business and the rigour of connecting purpose to profit
37:40
July 19, 2019
The B’Old Intern talks to Andy Lark, about how most marketers struggle with their knowledge.
I take Andy back to his early days of hustle running cafes and selling computers through a career of corporate & start-up. He explain his framework for marketing; his sources of marketing knowledge and how to blend old world & new world marketing thinking. Andy is CEO of Lark Ventures, former CMO of CommBank and Xero. He has an approach to keeping his marketing knowledge fresh! Listen on.
39:16
July 17, 2019
Measuring Purpose Series - Vijay chats with Susie Bayes from The Guardian and purpose doyenne.
The B’Old Intern explores the meaning of Purpose with Susie Bayes. We look at the shift from CSR to corporate mainstream from Adidas to Unilever. We unpick how Purpose = Profit.
25:04
July 12, 2019
The Measuring Purpose Series from The B’Old Intern. Chat to Toffael Rashid about the Lifebuoy brand.
Toffael Rashid was asked to jump on a plane from the UK by the then chairman of Unilever India to fix the Lifebuoy brand. He talks about a brutally commercial strategy that led to a purpose brand poster child. One truly authentic conversation with an old mate. Pardon the odd expletive.
28:35
July 11, 2019
Robyn Foyster CEO & founder of AR Tech Platform, Sweep tells her story from GMTV to Women’s Weekly.
Robyn has always been passionate about storytelling, something she learnt after illiciting Anzac stories from her grandad. The passion for the story evolved as her editorial journey grew. From GMTV to Today newspaper to Women’s Weekly as editor. Her grasp of amplification has helped her in the digital world. She doesn’t need to worry about bleeds & typesetting any more.
39:40
July 6, 2019
CEO of Futurebrand APAC Richard Curtis talks of always saying ‘yes’ & his disdain of brand guides
Richard Curtis, CEO of Futurebrand APAC tells the story of Oxford Uni to media to brand identity. He talks of how digital has changed his world, his disdain for brand style guides and the fact that talent can come from anywhere.
44:51
July 5, 2019
Make your own podcast for free with Anchor!