Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy

Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy

By Thomas von Ahn
On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more)

Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
Available on 6 platforms
The Ultimate Guide to Running Successful Flash Sales – Part 2
What if we told you that you had only 24 hours to get 100 product sales or else we would bankrupt your business and take you for everything you’ve got? Before you pinch yourself to wake up from your nightmare, this scenario may not be as grim as you think. What would you do in this case? We would recommend running a flash sale. Flash sales are exciting little sales events that pack a super HUGE punch. Running a flash sale could potentially generate a 35% lift in transaction rates and bring in new and return customers to your business. But, here’s the thing…
55:05
October 4, 2018
The Ultimate Guide to Running Successful Flash Sales – Part 1
Ever get run over while making a mad dash for the last deeply discounted video game your son had to have for Christmas? If so, it likely happened on Black Friday, the biggest flash sale day of the year. Flash sales cause people to do crazy things—camp out overnight outside stores, scavenge last-minute coupons, and plan their shopping trips like top-secret Navy SEAL operations. For consumers, this is a small price to pay with such deep discounts as a reward. For you, the payoff can be even greater. Successful flash sales can generate a 35% lift in transaction rates, not to mention bring in a horde of new customers to your business. But profits aren’t guaranteed. You have to execute flash sales correctly to reap the benefits. And that’s exactly what we are going to teach you how to do today.
37:15
October 1, 2018
Maintaining a Strong Visual Brand on Social Media
Here’s a question you may not ask yourself every day… Do you have a strong visual brand on social media? If not, you’re wasting a perfect opportunity to inspire and engage your audience. Plus, you’re missing out on the chance to solidify your position as a business your customers can easily identify and trust. Some business owners still think that just being on social media is enough. But any marketer worth his or her salt will tell you that’s totally false. The fact is that if you don’t create a strong visual brand, you’re not doing everything you can to extend your reach on Facebook, Instagram, Pinterest, or whatever platform your target audience is using… https://viralsolutions.net/maintaining-a-strong-visual-brand-on-social-media/
18:27
August 28, 2018
Lead Nurturing 101 - How to Boost Your Conversion Rates
Lead campaigns without nurturing are a lot like faulty pool floats. A lot of effort goes into blowing them up, yet a few small pinholes will have you huffing and puffing with absolutely nothing to show for it (except maybe a dizzy spell). Let’s compare this to your lead campaigns. You throw heaps of money, time, and resources at generating more leads, but if you aren’t nurturing them, you are simultaneously losing many of them as quickly as they came in. Even if you are generating leads regularly, most will fall right through those holes if you are not nurturing them. It’s time to close up the holes so you can reclaim those leads and make your marketing dollars work for you. Enter lead nurturing. Lead nurturing follows your leads far beyond the initial acquisition and keeps working them all the way until the sale, thereby increasing conversions. What Exactly Is Lead Nurturing? https://viralsolutions.net/lead-nurturing-101-how-to-boost-your-conversion-rates-and-your-revenue/
24:25
August 16, 2018
Why Facebook Mobile Advertising Continues to Be a Powerful Tactic
Last month, it was reported that ad spend on Instagram jumped 177% during the second quarter of 2018. This is significantly higher than the increase in ad spend for its parent company, Facebook, which only saw a 40% boost in the same time period. So, what gives? Well, advertisers have started to see the value of expanding to other, “smaller” platforms (in comparison, anyway) such as Instagram and Pinterest. As more and more people begin using these platforms, it makes sense to meet them there. Does this mean advertisers should pull back from Facebook? https://viralsolutions.net/why-facebook-mobile-advertising-continues-to-be-a-powerful-tactic/
19:59
August 16, 2018
Important SEO Questions to Ask
At Viral Solutions, we’re proud to offer a wide range of SEO and PPC services to all our clients in Wisconsin and nearby areas. These areas, as part of our overall services, help us both protect your brand and develop a great comprehensive marketing strategy to increase business in important areas. We’re extremely confident in our SEO services – so confident, in fact, that we welcome being compared to other similar digital marketing companies in this space. Any good brand manager should always be doing this kind of comparison before hiring SEO pros like ours. In part one of this two-part blog, we’ll go over some of the questions you should be asking a digital marketing agency about their SEO. https://viralsolutions.net/important-seo-questions-to-ask/
12:09
August 16, 2018
How to Prevent Hiring the Wrong People
Hiring the wrong people will severely limit the potential of your business, especially if your team is on the smaller side. In fact, it’s not inaccurate to say that the success of your business hinges just as much on the people you have as the quality of product or service that you have to offer. So how can you make sure that you’re not hiring the wrong people for your small business? Here are some tips: https://viralsolutions.net/prevent-hiring-wrong-people/
04:07
August 7, 2018
How to Minimize Expenses While In the Startup Phase
When you’re just getting started with your small business, you most likely don’t have a whole lot of money to throw around. This means that it’s extremely important that you keep your expenses to a minimum across the board, at least until you’re able to get additional funding or reach a certain level of sales success. Here are a few of the best ways that you can make spending cuts in the early phases of your business: https://viralsolutions.net/minimize-expenses-startup-phase/
04:55
August 7, 2018
How to Measure the Success of Your Mobile App
Mobile applications are becoming the dominant source for digital interaction. App usage comprises 52 percent of digital media engagement, and four out of five minutes spent on a smartphone are spent using apps. With the rapid growth of mobile apps, you need to be able to evaluate how well your app stands out among competitors. Quantifying success can help both with internal project planning and attracting advertisers and investors. Below are a few metrics to measure your mobile app success. https://viralsolutions.net/how-to-measure-the-success-of-your-mobile-app/
04:34
August 7, 2018
How to Make Your Small Business Look and Feel Big
Just because you’re a small business on a limited budget doesn’t mean you have to look like one. There are plenty of ways that you can make your small business look and feel big so that you can impress potential customers and set yourself up for greater success. https://viralsolutions.net/make-small-business-look-feel-big/
05:05
August 7, 2018
How to Make Connections in the Workplace
If you are able to make genuine connections with your employees or coworkers, you’ll find you’ll be better able to overcome challenges as a team and grow both as an individual and as a company. Of course, making lasting, deep connections is about more than water cooler small talk. Here are a few strategies that can help you to build meaningful connections in the workplace: https://viralsolutions.net/how-to-make-connections-in-the-workplace/
03:10
August 7, 2018
How to Make All Criticism Constructive
When you spend your life in the business world, you’re going to occasionally encounter some criticism from your customers. It’s understandable that you want to avoid criticism as much as possible, as nobody wants to hear what they’re doing wrong. However, this criticism can wind up being extremely important to the company you’re representing. As a result, it’s actually important to encourage customer criticism, rather than to shy away from it. Here are three simple steps that you can take to help turn all of your criticism into a constructive thing for your company: https://viralsolutions.net/how-to-make-all-criticism-constructive/
04:48
August 7, 2018
How to Lose Respect as a Leader
When you’re the leader of a small business, respect is difficult to gain and easy to lose. Even if you think that you’re doing a great job of building and commanding respect, there are certain things that you might be doing that could undermine your ability to effectively lead your team of employees. These ‘things’ may not be as obvious as you might imagine. The list of habits that lose respect is obvious, but the actions and characteristics that cause them may not be. Here are a few of the biggest ways that people in leadership positions lose the respect of their employees: https://viralsolutions.net/how-to-lose-respect-as-a-leader/
07:07
August 7, 2018
How to Kick Off a Content Marketing Campaign
One of the best ways to get the word out about your business and to increase the effectiveness of your overall web marketing campaign is to engage in content marketing. This refers to the creation of original content that you place online, whether it be video content, written content or otherwise. Content marketing helps you to build engagement with your brand and, eventually, increase sales conversions as well. But how do you set yourself up for success as you get started with your own content marketing campaign? Consider these tips: https://viralsolutions.net/how-to-kick-off-a-content-marketing-campaign/
05:44
August 7, 2018
How to Keep Your Employees Happy with Their Jobs
It’s basically common sense: happy employees make for a better company. While you can’t exactly force anyone to be happy with their work, there are definitely some steps that you can take as a leader to ensure that you’re making your business conducive to happiness. Here are some of the best ways you can do exactly that: https://viralsolutions.net/how-to-keep-your-employees-happy-with-their-jobs/
04:42
August 7, 2018
How to Keep Your Clients Accountable
If you are in the business of mentoring or counseling other individuals or organizations, whether it’s for marketing, IT or otherwise, you might have occasional issues with keeping your clients accountable. It’s a common issue for professionals in these fields—it can be a challenge to keep clients engaged in between your sessions with them. It’s also a very understandable issue, as it’s extremely easy to get caught up in the busyness of everyday life and the routine of the work day. However, if your clients aren’t staying engaged between sessions or following the steps you’ve laid out for them, they aren’t going to find success, which means they’ll wind up being unhappy with your services. Keeping them engaged and accountable is key to keeping your clients happy. Here are some tips for how you can do exactly that: https://viralsolutions.net/keep-clients-accountable/
04:45
August 7, 2018
How to Keep the Entrepreneurial Spirit Alive in Your Company
One of the most thrilling aspects of starting a new business is the idea of venturing out into uncharted territory and taking risks that may or may not pay off. It’s a scary yet exhilarating period of time for many business owners. But once you’ve achieved a certain level of success, it’s easy to let that entrepreneurial excitement slip away, and when it does, you could lose some of the motivation that’s kept you ticking to this point. So how can you continue to act like an entrepreneur even when your company is already well established? Here are some tips that will help you to keep the entrepreneurial spirit alive: https://viralsolutions.net/how-to-keep-the-entrepreneurial-spirit-alive-in-your-company/
04:23
August 7, 2018
How to Establish More Credibility as a Business Owner
As a business owner, it’s extremely important to establish some credibility with your targets as it means your message you put out with your brand will be much more reliable and persuasive. Your credibility will give you much greater influence in bringing in new customers and in the types of tips, advice and information you provide through your website, blog and social media. Here are five different ways that you can become more credible in the eyes of potential customers: https://viralsolutions.net/how-to-establish-more-credibility-as-a-business-owner/ [MAY 2014]
03:10
August 7, 2018
How to Encourage Word of Mouth Marketing
While it’s always important to engage in marketing through a wide variety of channels, there will never be another form of marketing more powerful than word of mouth. If you can get people to start talking about your business and recommending it to others, you’ll much more easily bring in new customers and encourage longer, more lucrative business relationships. But how do you get people to start talking about your business in the first place? Here are some tips that should help you to encourage word of mouth marketing: https://viralsolutions.net/how-to-encourage-word-of-mouth-marketing/
05:19
August 7, 2018
How to Empower Your Employees
One of the best ways to ensure that your employees are motivated and producing great results for your business is to give them a sense of empowerment. Employees should never feel as though they’re just trudging along and have no control over their work. But how do you foster a sense of empowerment within your business? https://viralsolutions.net/how-to-empower-your-employees/
04:56
August 7, 2018
How to Design Your Office for Success
Sometimes how productive you are individually and as a company is affected by more than just the people you have working there, or the kinds of motivation you use as a leader to spur on your team. You might be surprised at just how much of an effect the physical workplace itself can have on the quality of work that you do. There are ways that you can redesign or reorganize your workplace to better set yourself up for success. https://viralsolutions.net/how-to-design-your-office-for-success/
05:23
August 7, 2018
How to Define Your Competitive Advantage
As the owner of a small business, it’s important to understand what it is about your products, services or processes that makes customers want to choose you. This is referred to as your competitive advantage. When you can figure out how to gain a competitive advantage within your industry, that’s when you’ll really start to see some growth as a business. Every business desires to be the top competitor in its industry or niche, but only those that are able to take a good introspective look at their organization are able to figure out how to get to that position. What is it that you do better than anyone else, and how can you make sure that people know this about your business? Here are some different areas of your business that you can look at to find your competitive advantage: https://viralsolutions.net/how-to-define-your-competitive-advantage/
04:20
August 7, 2018
How to Deal With Your Fear of Failure in Business
As a new entrepreneur and the owner of your small business, it’s completely understandable that you still have some element of a fear of failure. You may have taken the initial plunge by actually getting the business started in the first place, but growing that business is an occasionally frightening task. So as you seek to grow your business (and yourself as an entrepreneur), how do you deal with that fear of failure? Here are a few tips: https://viralsolutions.net/deal-fear-failure-business/
05:24
August 7, 2018
How to Build (and Keep) Momentum With Your Business
If you can count on anything in the business world, it’s that nothing will ever stay the same for very long. This is one of the biggest challenges you’ll have to face as a business owner; if your business environment is constantly changing, how can you stay adaptable and continue building momentum through all of these changes? Here is a brief list of tips on how you can keep the momentum going through any changes that come your way to achieve your goals: https://viralsolutions.net/build-keep-momentum-business/
04:35
August 7, 2018
How to Break Bad Business Habits
One of the most common ways that business owners lose their passion for their work is by getting sucked into a variety of bad habits that really inhibit the types of success they can achieve. You might not even realize that you have these habits, because the process of making them habitual is very slow and gradual. But the fact is that many businesses that aren’t achieving their full potential are likely being slowed down by at least one or two bad habits. https://viralsolutions.net/how-to-break-bad-business-habits/
04:08
August 7, 2018
How to Boost Creativity in Your Business World
The biggest successes in business often start as one small spark of creativity. But sometimes it’s easy for us to get bogged down by the mundane, day-to-day details of our work, and we don’t get the time to step back, brainstorm and take a look at the big picture. So how can you boost creativity in your business? https://viralsolutions.net/how-to-boost-creativity-in-your-business-world/
05:47
August 7, 2018
How to Better Your Chances of Going Viral
Anyone who has engaged in any form of internet marketing knows how big it can be for a video, article, image or other type of content to “go viral.” It’s a big example of the snowball effect; as one person shares your content, they allow more people to see it and share it, and it can all happen extremely fast. This can have a huge impact on your brand recognition. Unfortunately, there’s no single tried and true method for betting your content to go viral. But there are ways that you can increase your odds. Here are a few tips: https://viralsolutions.net/how-to-better-your-chances-of-going-viral/
05:11
August 7, 2018
How to Become More Resilient in the Business World
As you’ve no doubt heard many times before, failure is inevitable in the business world. The truly great leaders are the ones who are able to pick themselves back up and become better because of their failures. But how do you cultivate this type of resilience in yourself? Is it something you’re born with, or is it something that you can learn? https://viralsolutions.net/how-to-become-more-resilient-in-the-business-world/
07:40
August 7, 2018
How to Be More Productive With Your Email
If you’re not careful, email can quickly turn into a huge time suck that saps a lot of your energy and productivity. One study indicates that reading and responding to email makes up about 28% of the average person’s work week! That’s an absolutely staggering figure. Fortunately, there are ways that you can improve your email productivity and reduce that number. Here are some tips, so you can be more productive with your email: https://viralsolutions.net/productive-email/
04:16
August 7, 2018
How to Be More Engaging on Social Media
Have you ever noticed that some people have a knack for conversation? They know just what to say and when to say it. They know when to be quiet and let others talk. They ask the right questions, and they’re generally fascinating to be around. Others gravitate toward them and enjoy their company. In short, these conversationalists are engaging. Those same conversational skills are transferable to social media. In fact, “engagement” is one of the most important metrics of social media success. You have to be engaging. With that in mind, let’s look at how you can use conversational skills to be more engaging on social media. Below are a few tried-and-true conversation tips and how they can be applied on social media: https://viralsolutions.net/how-to-be-more-engaging-on-social-media/ [JUL 2014]
05:09
August 7, 2018
How to Be a Better Listener
It’s certainly important in the business world to be a good talker, but one could argue that it’s far more important in business (and in life) to be a great listener. True leaders know that active listening is a valuable skill to have, and practice certain skills to make sure their colleagues or employees know they are listening to and care about what they’re saying. Here are some tips on how you can be a better listener in the working world: https://viralsolutions.net/how-to-be-a-better-listener/
05:10
August 7, 2018
How to Add Social Media Icons to Email Signatures
Adding social media links to your email signature file is a fantastic way to remind your contacts to connect with you on Facebook, Twitter, Instagram, LinkedIn, or any other social network of your choice. While you could simply add the URLs to your signature file, using social media icons is much more visual and instantly recognizable. Here are a few ways to do it: https://viralsolutions.net/how-to-add-social-media-icons-to-email-signatures/
04:05
August 7, 2018
How Social Media Marketing Can Get You In Trouble
At this point, it’s a pretty widely accepted fact that if you’re not using social media in your marketing efforts, you’re well behind in the world of advertising. Creating a community through these social networks is one of the best ways to get people engaged with your brand and to get the word out about what’s happening within your company. However, it’s a double-edged sword; as easy as it is to better connect with your customers through social media, it’s just as easy to have a colossal screw up. With this in mind, we’ve compiled a list of some of the ways that social media marketing can get you in trouble if you’re not careful. Be sure to avoid these practices! https://viralsolutions.net/how-social-media-marketing-can-get-you-in-trouble/
05:46
August 7, 2018
How is Your Business Limiting Creativity
If you hope to have success as an entrepreneur, you’ll need to be able to consistently come up with new ideas or new spins on old ideas to keep your business on the cutting edge. Innovation is a major part of separating yourself from the competition. To have that innovation that’s so important, you need to do everything you can to inspire creativity in your workplace. However, there are so many businesses that unwittingly stifle the creativity in their offices. Here are some of the most common attitudes that limit the creativity within businesses: https://viralsolutions.net/business-limiting-creativity/
05:26
August 7, 2018
How is Snapchat Changing the Way People Use Social Media?
Snapchat offers a unique opportunity to connect through brief, relatable encounters that can help forge an emotional connection between customers and your brand. While some social media is used to convey important information, Snapchat prioritizes the ephemeral and encourages organic and unique content. https://viralsolutions.net/how-is-snapchat-changing-the-way-people-use-social-media/ [SEP 2015]
04:10
August 7, 2018
How Do You Find Your Purpose in the Work World
Many of us have had an existential crisis over our purpose at some point in our lives. One day, you might have a sudden epiphany that you don’t like what it is you’re doing, or that you feel like you should be doing something with more meaning. But how exactly do you go about finding your purpose? Chances are, your purpose is at the intersection of the following factors: https://viralsolutions.net/how-do-you-find-your-purpose-in-the-work-world/
06:05
August 7, 2018
How Do Great Leaders Lose their Momentum?
Chances are that when you’ve been in business for long enough, you’ve seen at least a couple great leaders suddenly lose all of their momentum, and their once-promising project takes some gigantic leaps backward. Unfortunately, not everyone is able to consistently stay motivated enough to continue achieving their goals and making headway with their business. But what’s the cause of this? What is it that suddenly makes great leaders lose their momentum and their edge? https://viralsolutions.net/how-do-great-leaders-lose-their-momentum/
05:14
August 7, 2018
How a Fear of Failure is Damaging to Creativity
The brainstorming process is really an amazing thing. We sit down, spend some time racking our brains to come up with a truly unique and exciting idea, and when we finally find it…we get afraid. Surely you’ve had this experience before—you come across an idea so bold and creative that the prospect of actually having it come to fruition frightens you. And you’re not frightened so much by the idea itself, but the prospect of failure as you attempt to turn that idea into a reality.
05:27
August 7, 2018
Here are a few of the most common reasons businesses fail
Latest episode of Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy
07:50
August 7, 2018
The Slap in the Face to Time Management
Are you feeling overwhelmed with the endless to-do lists, activities, and of the other crazy thoughts that are running in your mind? Do you have the, I “have to” do this, syndrome with your daily activities. Only to feel even more drained the instant the words float out of your mouth? Well, this article may just very well be the wake up call to help bring some overdue perspective to your monotonous to-do list. A few short paragraphs may even empower you to shift your time management, to a more time and energy saving “choose to” framework that fits you. https://viralsolutions.net/v-choose-slap-face-time-management/
06:25
August 7, 2018
Evaluation of the “Holiday” and IHOP’s Marketing Approach
Perhaps your social media newsfeed is flowing with #NationalPancakeDay updates. Last night might have been breakfast for dinner kind of night to honor such a holiday. Whether you celebrate the holiday or not, it is interesting to review the history of the holiday and evaluate IHOP’s marketing approach to sharing the love of pancakes and social responsibility. https://viralsolutions.net/happy-national-pancake-day-evaluation-of-the-holiday-ihops-marketing-approach-to-sharing-the-love-of-pancakes-through-social-responsibility/ [MAR 2015]
07:13
August 7, 2018
4 Strategic Seeds to Grow Your Clients Garden
Grow Your Customers, Build Your Business: 4 Strategic Seeds to Grow Your Clients’ Garden A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. – Mahatma Gandhi. Take a moment and let those words sink into your heart, soul, and passion for doing business. Ask yourself, “do I put the customer first, and respect the opportunity to serve him before the needs of my own?”. In today’s self-centered culture of doing things, many organizations fail to truly serve the customer. In doing so, they also fail themselves.
08:36
August 7, 2018
Goal Setting for Small Business Growth – The What, How, Why, and When
Over 80% of 300 small business owners surveyed in the 4th Annual Staples National Small Business Survey identified that they don’t keep track of their business goals (Vander Bos, 2010). Moreover, 77% have not achieved their vision of their organization. Pevenstein and McElwee (2013) continued this investigation with an additional survey to identify the detail of how limited to inadequate goal setting impacted small business, respondents identified: 83% of small business owners are responsible for organizing, planning, and rolling out initiatives within their business. 69% wished they could focus more energy on working “on” the business rather than “in” the business. Where do you fall in these statistics? Are you with the majority that doesn’t track or achieve your goals? Are you with the majority that hasn’t reach the full potential of achieving your overall organizational vision? https://viralsolutions.net/goal-setting-small-business-growth-springboard-growth/ [OCT 2014]
07:18
August 7, 2018
Get over your bad day
Get over your bad day by surrounding yourself with what is more important. The reality of a bad day is that, even though you may work alone, you’re not alone. Your bad day only gets worse as it impacts those you serve. So get over it now! Move on to what’s more important. Stop digging in that open wound. Your bad day is not the end of the world and I don’t care how bad it is. But it will be if you don’t do what those entrepreneur idols of your do. I know – though love. So your WordPress site keeps getting hacked with spam comments. Spending hundreds of dollars on a Facebook boosted post that failed isn’t the worst thing. I know you lost a customer and they even said they don’t like you – big whoop! All that just exploded in front of your very eyes is not the end of the world. https://viralsolutions.net/get-over-your-bad-day-by-surrounding-yourself-with-what-is-more-important/
08:31
August 7, 2018
Get Insights into Your Tweets with Twitter Analytics
Did you know that Twitter has an analytics tools? It’s not on by default. You’ll need to first get access by implementing Twitter Cards. Once activated and approved, you’ll gain access to Twitter Analytics which includes several dashboards. https://viralsolutions.net/get-insights-into-your-tweets-with-twitter-analytics/ [APR 2014]
05:02
August 7, 2018
Fundraising Mistakes Commonly Made by Entrepreneurs
Getting fundraisers off the ground is an important step for entrepreneurs with brand new business ventures. However, given that many new entrepreneurs don’t have a whole lot of experience with fundraising for businesses, it’s easy to understand why they’d be likely to make certain kinds of mistakes. Here are some of the fundraising mistakes most commonly made by entrepreneurs: https://viralsolutions.net/fundraising-mistakes-commonly-made-entrepreneurs/
04:47
August 7, 2018
Fun Ways to Engage on Facebook
Ever feel as though you’ve run out of ideas on Facebook? It may feel that way, especially if you’ve been doing it for a while. However, there’s always something to talk about! Keep your Facebook page fresh by using these fun ways to engage your followers. https://viralsolutions.net/fun-ways-to-engage-on-facebook/ [May 2014]
08:18
August 7, 2018
Finding Success as an Entrepreneur without Supporters
The founder of Alibaba, Jack Ma, recently made headlines when he basically said: “If you’re poor at 35, you deserve it.” That’s a pretty inflammatory statement, but beneath that statement he actually had a lot of good advice and relatable stories for young entrepreneurs. He talked about how family and friends tried to convince him that his idea wouldn’t work, and that he was more likely to fail in his endeavors than create something sustainable. And what young entrepreneur hasn’t been there before? https://viralsolutions.net/finding-success-entrepreneur-without-supporters-believers/ [Oct 2014]
06:07
August 7, 2018
Find Success by Constantly Reinventing Yourself
A new study by SAP shows that one of the biggest concerns of employees everywhere is becoming obsolete or having their position somehow changed. Whether you’re the owner of a small business or an employee at a large corporation, it’s important that you are flexible and have the ability to consistently reinvent yourself to avoid becoming obsolete. Here are some ways that you can prepare yourself to accomplish this: https://viralsolutions.net/find-success-constantly-reinventing/
04:27
August 7, 2018
How to Get People Talking About You on Social Media
By now, most people understand the kinds of benefits that an effective social media marketing campaign can have for their company. They also have an understanding of the kinds of content that they should be sharing on their pages to reach out to their customers. Where companies often have problems, however, is actually building up a significant amount of buzz surrounding their social media platforms to the point where they’re actually seeing substantial growth in followers. https://viralsolutions.net/get-people-talking-social-media/ [JAN 2015]
04:17
August 7, 2018
How to Get Most of Your Work Done Early in the Day
One thing you’ve likely noticed about some of your more successful friends or colleagues is that they tend to be the kind of people who accomplish a lot in the morning, often getting most of their work done by noon. This might seem laughable to those of us with insanely busy schedules, but if you plan out your day and stay focused, you have a good chance of getting a majority of your work done before you even have to take your lunch break. https://viralsolutions.net/get-work-done-early-day/
04:59
August 7, 2018
How to Get More Subscribers to Your Business’s Blog
It’s always a good idea to optimize your blog for search engines and to try to get links from other sites and through social media, but what’s really worth its weight in gold for a blogger is a subscription. Subscriptions mean guaranteed views to your new posts, and people who subscribe are more likely to regularly share the content that you post. If you want to go platinum, make sure your blog has freemium offers that are impulsive! https://viralsolutions.net/how-to-get-more-subscribers-to-your-businesss-blog/ . [MAR 2015]
05:44
August 7, 2018
How to Get More Referrals from Your Network
So you’ve put together a network of people that know about and maybe even have worked with/shopped with your business. Great! But how can you start getting more referrals out of people who are already in your network so that you can expand the size of that network and reach out to new potential clients or customers? https://viralsolutions.net/get-referrals-network/
04:00
August 7, 2018
How to Deal With Your Fear of Failure in Business
As a new entrepreneur and the owner of your small business, it’s completely understandable that you still have some element of a fear of failure. You may have taken the initial plunge by actually getting the business started in the first place, but growing that business is an occasionally frightening task. So as you seek to grow your business (and yourself as an entrepreneur), how do you deal with that fear of failure? Here are a few tips: https://viralsolutions.net/deal-fear-failure-business/
05:24
August 7, 2018
How to Better Reach Out to a Niche Market
One of the best ways to find loyal customers in the early stages of your company is to successfully tap into a niche market. Too many small businesses try to be too many things at once when they’re just getting started. Narrowing your focus on a specific niche allows you to better target your marketing messages toward people who are actually likely to be interested in what you’re selling. https://viralsolutions.net/how-to-better-reach-out-to-a-niche-market/
04:24
August 7, 2018
How Dynamic Search Ads Are Changing
It’s important for business leaders to keep up with the ever-evolving world of Google’s AdWords. It’s one of the major platforms that any business with a digital marketing plan needs to understand. Changes to Dynamic Search Ads (DSAs) are the search engine giant’s latest way for businesses to reach more customers. The idea behind DSAs (Dynamic Search Ads) is that they fill in the gaps where your keywords might not have covered. This can save advertisers time by allowing them not to fill in every keyword possibility. Automatically generated headlines will show how your product closely links to the user’s keyword search. DSAs are also intended to increase traffic by gaining users who are searching using different keywords. For example, maybe the user typed “dog grooming New York” and your “dog grooming NYC” page comes up. Below we discuss three major ways Google is changing its popular program. https://viralsolutions.net/dynamic-search-ads-changing/ . [APR 2017]
05:38
August 7, 2018
How Do You Find Your Purpose in the Work World?
Many of us have had an existential crisis over our purpose at some point in our lives. One day, you might have a sudden epiphany that you don’t like what it is you’re doing, or that you feel like you should be doing something with more meaning. But how exactly do you go about finding your purpose? Chances are, your purpose is at the intersection of the following factors: https://viralsolutions.net/how-do-you-find-your-purpose-in-the-work-world/
06:05
August 7, 2018
Honest Criticism Can Be Invaluable to a Business Owner
One of the most common mistakes that leaders make within a business is surrounding themselves with “yes men,” people who agree with everything they say simply because they’re in a position of authority. What you really need to be focused on as a leader is surrounding yourself with people who aren’t afraid to tell you what they think. While you might not always like what they have to say, their advice could be exactly what you need to hear. It’s so easy to close ourselves off to this kind of advice. For many of us, we’ve worked to get to where we are in our careers from a very young age, and during that time we’ve probably relied on ourselves and our own hard work to find success. While it can be kind of a shock to the system to get some harsh criticism of our work, having those experiences can make us better. https://viralsolutions.net/honest-criticism-can-invaluable-business-owner/
07:41
August 7, 2018
Google and Twitter are Now Partners. What Does This Mean?
In February, Google and Twitter reached an agreement that would give Google complete access to Twitter’s stream of posts. While the details were not ever officially released about how Google planned to use Twitter’s content, most people were able to connect the dots pretty easily. The idea seems to be that Google will include tweets in search engine result pages to provide real-time search results, but we can’t be certain yet. https://viralsolutions.net/google-and-twitter-are-now-partners-what-does-this-mean-for-marketers/ [AUG 2015]
03:33
August 7, 2018
Google AdWords: Know Your Competition
In this part of our Google AdWords series, we continue looking at some of the most common and problematic mistakes people make when using AdWords. Too many entrepreneurs do not understand what they are doing wrong when it comes to their AdWords usage, and it’s our goal to help them get the most possible out of their AdWords investment. Here are the two mistakes we are focusing on this week. https://viralsolutions.net/google-adwords-series-know-your-competition-and-properly-direct-your-customers/
04:58
August 7, 2018
Google AdWords Series: Ad Positions and Ad Copy Quality
Today in our fifth and final installment of our series about the most common Google AdWords mistakes and how to avoid and/or resolve them, we focus on a pair of issues that surprisingly get overlooked quite often: not testing optimal ad positions, and writing low-quality copy for your AdWords advertisements. Let’s take a closer look. https://viralsolutions.net/google-adwords-series-ad-positions-ad-copy-quality/
05:19
August 7, 2018
Google AdWords Series: Using the Right Keyword Groups and Matches
Google AdWords is one of the most crucial tools for small business owners to optimize their digital marketing. However, many entrepreneurs jump into using it without a full understanding of what they’re doing. Google AdWords, when used strategically and correctly, can be an outstanding tool in your arsenal to help draw more attention to your website and generate new sales. Best of all, it’s a rather inexpensive digital marketing option, and you can get it set up quickly and easily. https://viralsolutions.net/google-adwords-series-using-right-keyword-groups-matches/ [Feb 2017]
07:43
August 7, 2018
Google AdWords Series: Unrealistic Expectations and Negative Keywords
Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and potentially catastrophic, but also more than reparable. Here are the two mistakes made using Google Adwords we are focusing on this week. https://viralsolutions.net/google-adwords-series-unrealistic-expectations-negative-keywords/ . [Mar 2017]
06:28
August 7, 2018
Getting Press for Your Small Business
Once you’ve got your small business established, it’s good to get the word out through as many avenues as possible. However, it’s not as simple as sending off a few email blasts to news outlets and waiting for them to come and publicize you. It takes a proactive approach to advertising and an understanding of the effectiveness of the methods available to you to find success in this area. Here are some ways that will make it easier for you to reach out and connect with the press: https://viralsolutions.net/getting-press-small-business/
04:55
August 7, 2018
Getting Great Employees for Your Small Business
It can be a tough sell to get great, qualified employees to jump aboard a small company that is still in its start-up phase. You don’t have as much money to offer as other larger companies, or the same types of perks and benefits, so you shouldn’t even try to compete in those areas. There are, however, certain selling points that small businesses have that larger ones don’t. Here are a few points of emphasis to talk about when interviewing potential employees for a small business: https://viralsolutions.net/getting-great-employees-small-business/
04:14
August 7, 2018
Get Financially Principled!
What is the reason you work? Is it for the money? If you really ponder that question, the answer is “no.” None of us are working for money — we’re really working to buy ourselves time, which is what money allows us. Time is what we really want! The more money we make the more time we create. As a small business owner, time is our asset and money morphs into leaves flying by our eyes. Small business owners then increase marketing, increase staff and increase revenue to rake those leaves into a pile. Only to have them blow away again. What are we doing wrong? With the help of Alan Williams and Peter Jepson, I found a set of financial principles that they have trademarked, taught for decades to help all of us as small business owners achieve our goals. I would like to share those principles with you! https://viralsolutions.net/get-financially-principled/
14:59
August 7, 2018
Four SEO Practices You Can Stop Wasting Your Time On
As search engines become more sophisticated their algorithms are prioritizing quality content, forcing site managers to keep up with SEO. The good news is these changes are focused less on complex algorithms, and more on creating a relevant user experience. Here are four SEO tricks you can quickly forget. https://viralsolutions.net/four-seo-practices-you-can-stop-wasting-your-time-on/ . [Sep 2015]
03:52
August 7, 2018
Forcing Yourself to Believe in Yourself
Have you ever felt like you aren’t qualified or capable of running a successful business? Throughout my career I’ve seen so many business owners that could have achieved even greater levels of success if they’d just had a little bit more confidence in their abilities. The thing is, none of us start off a business feeling like we’re completely capable of turning it into a success — it’s just something you sort of pick up along the way. The ones that do succeed, though, understand that there are ways you can set yourself up for success so that believing in yourself becomes a whole lot easier. Here are a few ways you can overcome your self-doubt as an entrepreneur: https://viralsolutions.net/forcing-yourself-to-believe-in-yourself/
05:15
August 7, 2018
Five Characteristics of Good Feedback
Feedback is crucial for helping employees grow, but simply mentioning the word can make some people defensive. Feedback is often confused with criticism, causing employees to tune out advice and potentially straining relationships. Sometimes the most well-intentioned advice can sound like judgment when presented incorrectly. Make sure your feedback is effective by following these tips. https://viralsolutions.net/five-characteristics-of-good-feedback/ [Aug 2015]
03:57
August 7, 2018
Financial Tools For Successful Small Business Owners
Helping overwhelmed small business owners duplicate themselves so doing business is fun again is the daily duty of all the staff at Viral Solutions. Christine Kelly and I have been doing just that for decades. However, growing revenue and being profitable do not always go hand-in-hand. We’ve grown from a two-person local operation to a multinational client centered firm with a very talented and diverse team. Efficiently measuring our financial performance helped make this growth possible. https://viralsolutions.net/financial-tools-for-successful-small-business-owners/ [Jul 2015]
06:03
August 7, 2018
Facebook’s New People-Based Advertising Making Waves
Facebook has been at the forefront of marketing innovation for quite a while now, and a new advertising technology it’s been working on has been garnering a lot of attention within the industry. https://viralsolutions.net/facebooks-new-people-based-advertising-making-waves/ . [Nov 2014]
03:11
August 7, 2018
Facebook Launches M, its Version of Siri
Mobile search just got a little easier for a few hundred Bay Area residents selected to test Facebook’s new intelligent personal assistant, M. Much like Siri and similar virtual assistants, Facebook M helps users answer questions and complete tasks. Unlike its predecessors, M is able to actually complete tasks for the user. Rather than merely suggesting nearby restaurants, M can book reservations as well. M is powered by artificial intelligence and uses natural language to interact with the user, but it has a secret weapon: a team of actual people who ensure all tasks are completed. https://viralsolutions.net/facebook-launches-m-its-version-of-siri/ [Sep 2015]
03:59
August 7, 2018
Everyday Habits of Great Leaders
First, it is important to refresh our understanding of leadership and the styles that form around those definitions. A leader is a person who influences a group of people towards a specific result. It is not dependent on title or formal authority. (Elevos, paraphrased from Leaders, Bennis, and Leadership Presence, Halpern & Lubar.) Over the years the philosophical terminology of “management” and “leadership” have, in the organizational context, been used both as synonyms and with clearly differentiated meanings. Debate is fairly common about whether the use of these terms should be restricted, and generally reflects an awareness of the distinction made by Burns between “transactional” leadership (characterized by e.g. emphasis on procedures, contingent reward, management by exception) and “transformational” leadership [Burns, J. M. (1978). Leadership. New York: Harper and Row Publishers Inc.] https://viralsolutions.net/everyday-habits-of-great-leaders/ [Oct 2015]
07:25
August 7, 2018
Essential Business Building Skills: #1 Learn to fail
Failure is a process and a key component in our ability to learn, it is a key element as well in our ability to build a sustainable business and an element of a great beginning every time it happens. Learning from failures is one of the essential business building skills. As an entrepreneur and the owner of your small business, it’s completely understandable that you still have some element of a fear of failure. You may have taken the initial plunge by actually getting the business started in the first place, but growing that business is an occasionally frightening task. It requires you to take on risk and hire talent that can make you feel inferior. Relax, failures are rarely catastrophic. https://viralsolutions.net/essential-business-building-skills-learn-to-fail/
09:01
August 7, 2018
Essential Business Building Skills: #3 Learn how to negotiate
In business, negotiation is about the give and take process where two parties are seeking common ground in order to reach an agreement or to settle a mutual concern. Negotiation in business takes pace in banking (lines of credit), investor relations (equity stake), contracting (bidding) and product delivery (transference of assets). Negotiating is an art. It is getting what you want or need at a favorable price. It is absolutely critical to the success of your business. Effective use of negotiation in business is a core leadership skill. However, some believe that effective negotiators in business are adversarial and hostile. Those who believe that tell you to just say yes to a deal and forget about negotiation. We could not disagree more! The ability to negotiate effectively is critical to the success of your business. https://viralsolutions.net/essential-business-building-skills-3-learn-to-negotiate/
12:17
August 7, 2018
Essential Business Building Skills: #2 Learn the art of selling
The most important subject you can study is sales. However, many of the smartest small business owners and startups avoid learning it, and some of the best colleges shun teaching it. Selling is a critical skill because, like it or not, everyone has to sell to succeed. “Here’s the truth: a mediocre performer who knows how to sell will ALWAYS beat an exceptional performer who doesn’t. And an exceptional performer who also knows how to sell ALWAYS beats out everyone else.” ~ Geoffrey James, Editor of Inc You could have the greatest business model ever, but if you can’t get anyone to buy what you offer, that’s a problem. It could be that there isn’t a viable market for what you offer or it could be your sales skills are lacking. Learning the art of selling is an essential phase of small business success. Selling, motivating, moving, persuading and influencing others is not innate. Great salespeople have certain qualities and beliefs. https://viralsolutions.net/essential-business-buildi
09:18
August 7, 2018
Engaging Your Audience - Understanding how to segment users
Marketing your list can be a push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous demographics. Whether your marketing efforts use email or mobile sms, it is important to also segment those who engage in your content by their engagement state. Users respond differently based upon their real-time engagement level with your message. In this post, we will discuss the basics of segmenting your valued list of contacts by engagement state and the best messages to send each and every one of them. https://viralsolutions.net/engaging-your-audience-understanding-how-to-segment-users-by-state/ [Apr 2105]
17:53
August 6, 2018
Email Messages to Have in Your Arsenal
While many people in the business world tend to spend too much time on email, there are certain types of messages that you should never cut out of your routine. These types of messages range from being motivational to personal, and every one of them has its own unique benefits. https://viralsolutions.net/email-messages-to-have-in-your-arsenal/ [Jul 2014]
05:17
August 6, 2018
Email Marketing Benchmarks Your Company Has to Meet
Typically, you’re only competing against yourself. But not when it comes to email marketing. Then it’s crucial to meet specific Email Marketing Benchmarks. It’s the only way you’ll know if the tactics you’re currently using are reaching your customers effectively. If they’re not, then it might be time to mix things up and find new ways to reach potential clients. MailChimp has analyzed its 15 million users and found click rates and conversion rates for a variety of industry types and sizes. Typically, B2B companies have a slightly higher click rate and conversion rate than B2Cs. If you’re seeing substantially lower numbers compared to your competitors, it’s time to change tactics. Here are some ideas for how to better approach email marketing and hit those benchmarks. https://viralsolutions.net/email-marketing-benchmarks-company-meet/ [Apr 2017]
05:59
August 6, 2018
How to Use Content You Already Have to Maximize Leads
You invest a lot of time and money into creating quality content – that’s why you’re reading this, and it’s why we wrote it. Here’s what typically happens: write a stellar blog post, it’s featured on the first page of your blog, it’s promoted on social media for a few days, and then nothing. That great content was probably just as relevant to today’s customer as it is to next week’s, and they may not find it. It’s estimated that as many as 75 percent of marketers only use their content one time. Here’s how to continually promote your most effective content to build new leads. https://viralsolutions.net/effective-content-use-content-you-already-have-to-maximize-leads/ [Sep 2015]
04:58
August 6, 2018
E-commerce QuickBooks Integration
People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless. And that’s just with a single sales channel! If you’re selling your products and services on your website and are also taking advantage of the billions of dollars’ worth of revenue up for grabs on Amazon or eBay, the amount of data you need to dig through to run your business effectively can be suffocating. Still, with over 3 billion people accessing the internet today, the volume of sales made online are set to speed up, not slow down. How are you supposed to keep up? https://viralsolutions.net/e-commerce-quickbooks-integration/ [Apr 2018]
14:43
August 6, 2018
Easy Ways to Improve What Your Customers Say About You Online
For better or for worse, what your customers say about you online could wind up having a really big impact on the way that people see your business. The last thing that you want is for a few negative reviews to scare people away from giving your products or services a shot. Fortunately, it’s surprisingly easy to get people to say nice things about you online. Here are some strategies that you can implement to improve what your customers are saying about you: https://viralsolutions.net/easy-ways-improve-customers-say-online/ [Oct 2014]
04:37
August 6, 2018
Don’t Listen to People Who Tell You It’s Time to Quit Facebook
I recently read an article on LinkedIn that suggested it may be time for businesses to step back from Facebook and focus their marketing endeavors elsewhere. The author cited regular changes in algorithms, decrease in overall reach and a poor bottom line as reasons that people may consider pulling the plug. However, I couldn’t disagree more with her conclusion that it may be time to quit Facebook. https://viralsolutions.net/dont-listen-people-tell-time-quit-facebook/ [Sep 2014]
07:49
August 6, 2018
Don’t Let First Impressions Determine Your Hirings
From the time we’re kids, we have the importance of first impressions hammered into our brains. And it’s definitely true that first impressions are extremely important, especially in the business world. However, when you’re looking for great talent, especially when your business is still in its early stages, it’s important that you go deeper than surface level when evaluating potential employees. Otherwise, you could be severely hampering your hiring process. Here are a few steps you can take to reduce the “first impressions bias” in your hiring process: https://viralsolutions.net/reduce-first-impressions-hiring-bias/ [Aug 2014]
05:32
August 6, 2018
Don’t Always Say “Yes” to Clients
One of the first things people are taught when entering the business world is that the customer is always right. But this is definitely not true. In fact, there are some situations in which you should feel completely comfortable saying “no” to your clients. Here are some situations that may call for a “no” answer: https://viralsolutions.net/dont-always-say-yes-clients/
07:58
August 6, 2018
Do You Need a Time Management Action Plan?
Do you feel like your workday is out of control before it even begins? If you spend your days keeping up instead of getting ahead, bad time management could be the culprit. Too often our consultants find business owners overwhelmed by excessive detail work. Adhering to a few time management principles helps to avoid these situations. Consider a time management “overhaul” if you can identify with one or more of the following statements: https://viralsolutions.net/do-you-need-a-time-management-action-plan/
10:28
August 6, 2018
Do Wacky Photos have a Place in Your Social Media Plan?
No doubt, wacky photos get plenty of likes, shares, and comments, making it tempting to post them on your social media pages. While silly pictures are great for engagement, they’re not necessarily relevant to your business or your audience. So, how can you use them to your advantage? https://viralsolutions.net/wacky-photos-place-social-media-plan/
04:42
August 6, 2018
2017 Digital Marketing Changes to Watch
It’s probably no surprise that major platforms are changing the way they do things in 2017. Evolution is the name of the game for digital marketing. With the flurry of updates and conversions, it’s difficult to know which digital marketing changes are important and which you don’t have to worry about. Here’s what we think are some of the major shifts top players are making. https://viralsolutions.net/2017-digital-marketing-changes-to-watch/ [Apr 2017]
04:47
August 6, 2018
Digital Marketing Budgets - How CMOs Spend Theirs
Imagine that the success of your business hinged on you finding a small brown thread in a five-foot-high pile of dirt. Strange scenario, yes, but that’s what it can feel like sorting through the large heap of marketing tactics that big-time companies are using, and figuring out which ones will work for your business—without gobbling a large chunk of your revenue. What marketing tactics should you focus on? Which one will cost the least but move the needle the most for your business? Do you even need to spend a lot of money on digital marketing? Do you need to spend any money at all? What are CMOs of top companies throwing their marketing budgets at? Marketing executives are not going to spend big marketing bucks on tactics that don’t work (who would, right?). https://viralsolutions.net/digital-marketing-budgets-how-cmos-spend-theirs-and-why-you-should-care/ [Apr 2018]
15:23
August 6, 2018
What is Your Customer Value Optimization Strategy?
Wow! Next week CEO, Christine Kelly is going to the Traffic & Conversion Summit 2015 in San Diego, CA. In preparation for this amazing learning and development session, Viral Solutions is aiming to provide relevant, real-time, and rockstar information to help you and your team nail your digital marketing efforts. To aid in this experience, this post is designed to help you understand the foundation of digital marketing, customer value optimization. As such, the remainder of this post will discuss what, why, how, and when aspects of customer value optimization. https://viralsolutions.net/digital-marketing-customer-value-optimization-strategy/ [Feb 2015]
09:23
August 6, 2018
Difficult Customers - Know When to Call it Quits
When it comes to dealing with difficult customers, when is it best to bite your tongue and when is it appropriate to tell a cantankerous client to “talk to the hand?” Although business dictates that the customer is always right, frankly you know sometimes the customer isn’t right for your business. Read more to find out when to cut your losses and begin building less contentious – and more profitable – business relationships. Not every customer is easy to deal with. Just about any business owner has had their share of clients who make unreasonable demands are indecisive or who just take up too much time. https://viralsolutions.net/difficult-customers-know-when-to-call-it-quits/
05:03
August 6, 2018
Developing a 360 Degree Marketing Plan
The concept of a 360 degree marketing plan refers to a marketing campaign that reaches customers at all possible points of contact. Successfully putting together such a plan is important because it enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways. Viral Solutions focuses more specifically on a 360 degree web marketing plan, in which a company uses all of the online resources at its disposal to reach out to new potential customers. Here are some types of those resources that go beyond your company’s website: https://viralsolutions.net/developing-a-360-degree-marketing-plan/ [Mar 2017]
07:38
August 6, 2018
CRM Maintenance in Infusionsoft - Duplicate records and unique identifiers
While teaching, coaching, educating Infusionsoft users and subscribers, voluntarily four times per month in four different cities, I have come to appreciate the problems, misunderstandings, and implementation challenge entrepreneurs and small business owners have getting Infusionsoft to do what they want it to do. The software is incredibly powerful, however, that power brings with it a need for structure, strategy, and discipline – just like your accounting software, just like your WordPress site and our daily lives and commitments to others. Recently, I wrote an article called “What Infusionsoft Can’t Do“. This article brought to light what many of us as small business owners know but... https://viralsolutions.net/crm-maintenance-in-infusionsoft-duplicate-records-and-unique-identifiers/ [Sep 2017]
16:42
August 6, 2018
Creating Marketing Personas for Social Media
A marketing persona provides insight into your audience. They are used to make demographic information more “real.” Marketing persona’s personify your customers, making it easier for you to speak their language and build campaigns that resonate with them. As with other marketing initiatives, consider developing marketing persona’s for your social media projects. https://viralsolutions.net/creating-marketing-personas-for-social-media/ [Apr 2014]
05:01
August 6, 2018
Creating and Sharing Your Own Images
No doubt, images are popular on social media sites. In fact, two of the most popular sites, Instagram and Pinterest, are dedicated to image sharing. Sharing images on your Facebook, Twitter, Instagram, and Pinterest pages can increase engagement with your followers. In addition, images are more likely to be shared. While the Internet is filled with images that you could conceivably share, creating and sharing your own images can set your business apart. https://viralsolutions.net/creating-and-sharing-your-own-images/
05:26
August 6, 2018
Creating an Engaging Social Media Contest
Social media tools make it easy for just about anyone to create a social media contest but not all contests are successful. The more engaging your contest, the better. After all, users will want to share the contest with their networks — which means more exposure for your brand. Use the tips below to create an engaging contest on social media. https://viralsolutions.net/creating-an-engaging-social-media-contest/ [Jun 2014]
05:39
August 6, 2018
Creating a Voice for Your Social Media Sites
If you run a small business page on Facebook and other social media sites, your “voice” and brand messaging is likely fairly consistent since you’re the only one interacting with your followers. However, what happens as your business grows? You may find it helpful, if not necessary, to have other employees answer questions, post status updates, and tweet on behalf of the company. In order to ensure consistency, you will need to develop an official voice for your social media sites along with specific guidelines for your team to follow. https://viralsolutions.net/creating-a-voice-for-your-social-media-sites/ [Jun 2014]
06:26
August 6, 2018
Creating a Healthy Work Environment With Your Spouse
There are a lot of people who will tell you that it’s impossible to go into business with your spouse. It’ll ruin your relationship, they say. Well, I’ve tried this – no it didn’t work. Not because of the relationship, it didn’t work because of other factors. Factors that are present with any business partner or close employee that is a family member. While it’s true that spending so much time together, especially in such a volatile atmosphere, does have the potential to place some level of strain on your relationship, there are ways that you can be smart about it so that you can both achieve success with your new endeavor. It doesn’t have to be a negative experience. When it is so intense and your work is your passion, this can be healthy, if you understand the underlying pressures. Here are some of the keys to creating a healthy work environment with your spouse: https://viralsolutions.net/creating-healthy-work-environment-spouse/
08:28
August 6, 2018
Conversion Rate Optimization Mastery powered by Digital Marketer
As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand what makes for CRO success. When it comes to testing and optimizing pages and offers, many marketers either don’t test at all, only begin testing if they see low conversions, or only test what others have told them they’re “supposed” to test. If you wish to create meaningful sales and lead increases, then you must be more proactive with your CRO, and that means implementing proven processes to tell you exactly what to test, and when. https://viralsolutions.net/conversion-rate-optimization-mastery-powered-digital-marketer/ [Mar 2017]
02:24
August 6, 2018
Content Curation for Your Facebook Business Page
Keeping your business Facebook page filled with relevant, interesting content is essential in keeping your audience engaged. Most page owners use a mix of text-only, photo, video, and linked content status updates. Each type of update has its place in the mix. Sharing links to interesting articles, reports, and other forms of content is a form of content curation. When done properly, curating content for a Facebook page is an effective way to demonstrate your expertise. What is content curation? https://viralsolutions.net/content-curation-facebook-business-page/ [Aug 2014]
04:45
August 6, 2018
Constructive Criticism Can Strengthen Your Work Relationships
We always are told that “honesty is the best policy,” and yet when it comes to the business world, we so often try to shy away from the truth in hopes of preserving our relationships with our colleagues and employees. However, there is a lot of reason to believe that constructive criticism can actually strengthen your work relationships if you handle it in the right way. https://viralsolutions.net/constructive-criticism-can-strengthen-work-relationships/
04:27
August 6, 2018
Communication Mistakes to Avoid in Your Business
Everything in your business revolves around good communication. Whether it’s sales, marketing, customer service or finances, it’s important that everyone within your company is constantly on the same page and feels connected with you and with the other departments in your business. When it feels like there’s something wrong with your communications practices, it’s imperative that you take instant action to correct them. https://viralsolutions.net/communication-mistakes-avoid-business/
06:01
August 6, 2018
Common Small Business Financial Mistakes That Can Be Easily Avoided
You’ve probably heard the statistic before that approximately a third of all small businesses will go out of business within their first five years. Many times, that’s because they’ve poorly managed their finances. There are some financial issues that are beyond a business owner’s control, but you’d be surprised at how many times businesses fail because of completely avoidable financial mistakes. https://viralsolutions.net/common-small-business-financial-mistakes-that-can-be-easily-avoided/ [May 2015]
03:57
August 6, 2018
Common Mistakes That Could Ruin Your Mobile App
Today, smartphone and tablet users spend much more time using mobile apps than they do surfing the web on mobile browsers. It makes sense for your company to investigate the idea of creating a mobile app, if you have a good plan for how it can improve the customer experience. https://viralsolutions.net/common-mistakes-that-could-ruin-your-mobile-app/ [Sep 2015]
03:03
August 6, 2018
Common Misconceptions about SMS Marketing
The SMS/text messaging market hasn’t been explored by businesses nearly as much as other forms of mobile marketing. Therefore, it’s not particularly surprising that there are a lot of misconceptions related to the process out there. Here are a few of the most common misconceptions about SMS Marketing, as well as the truth behind them: https://viralsolutions.net/common-misconceptions-about-sms-marketing/ [Oct 2015]
03:44
August 6, 2018
Common Misconceptions about Lead Quality in Marketing
One of the most important steps to developing a mobile marketing campaign is to find quality leads. However, while every organization is likely to have different methods to find and categorize its leads, there are a few common misconceptions that could hamper your company’s lead organization. https://viralsolutions.net/common-misconceptions-about-lead-quality-in-marketing/
04:34
August 6, 2018
Common eCommerce Mistakes | Not using a multichannel marketing approach – Part #9
Businesses with an ecommerce focus often downplay the effectiveness of multichannel marketing by only using digital marketing channels. MultiChannel marketing allows the ecommerce business to reach its prospective or current customer in a channel of their liking. This supports the brand by showing the prospective customer that the brand is everywhere which in turn shows the company as being trustworthy, broad in scope and loaded with people they can relate to. Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing! https://viralsolutions.net/common-ecommerce-mistakes-not-using-multichannel-marketing-approach-part-9/ [Apr 2017]
08:11
August 6, 2018
Common eCommerce Mistakes | Not investing in paid marketing channels – Part #6
Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many ecommerce businesses are too scared to take the plunge and do not view online advertising (pay-per-click, search engine marketing, etc.) as an investment. In 2016 digital marketing agencies reported that 44% of their clients were increasing budgets and 7% were decreasing their investment in paid channel marketing. https://viralsolutions.net/common-ecommerce-mistakes-not-investing-channels-part-6/ [Feb 2017]
06:14
August 6, 2018
Common eCommerce Mistakes | No Perceived Value – Part #5
In this series we are discussing what this digital marketing agency, Viral Solutions, has witnessed over the years when it comes to mistakes made by businesses with an e-commerce presence. So far we have written about buyer personas, written strategic plans, understanding buyer decisions and more. In this article we are moving on to perceived value, also called a value proposition or unique selling proposition. https://viralsolutions.net/common-ecommerce-mistakes-no-perceived-value-part-5/ [Feb 2017]
11:48
August 6, 2018
Common eCommerce Mistakes | No Competitor Research – Part #7
The more successful your ecommerce website becomes, the more competition you create. That is a basic fact of business. Your recourse is to out think them, out market them and outwork them. You must know your competitors marketing strategy as well as your own. Your organic search rankings can be improved by having such knowledge which in turn will enhance the performance of your ecommerce website. Most business owners have an SEO strategy. The common mistake ecommerce businesses make is not understanding their competitors SEO strategy. https://viralsolutions.net/common-ecommerce-mistakes-no-competitor-research-part-7/ [Feb 2017]
09:18
August 6, 2018
Common eCommerce Mistakes | Lack of Strategy, Goals or Action Plan – Part #2
Ecommerce has become a $2.0 trillion dollar platform, with expectations for it to double in 2020. While digital commerce experiences massive growth it is still less than 10% of all retail sales. With this massive growth comes a set of unique problems. With all the technology at play the gurus are still dealing with an imperfect platform. This is evidenced by a recent research report that shows shopping cart abandonment averaging 69%. Armed with that information you should know that your ecommerce platform is critical to your survival. https://viralsolutions.net/common-ecommerce-mistakes-lack-strategy-goals-action-plan-part-2/ [Jan 2017]
08:25
August 6, 2018
Common eCommerce Mistakes | Lack of remarketing – Part #8
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions. Remarketing helps you reach people who have visited your website or used your app and abandoned their cart. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google. https://viralsolutions.net/common-ecommerce-mistakes-lack-of-remarketing-part-8/
11:26
August 6, 2018
Common eCommerce Mistakes | Don’t talk to real buyers – Part #4
Hopefully by now you’ve researched your customer from a demographic basis and created your ultimate buyer persona. Afterall, creating a buyer persona has been used by marketing firms for decades and has been an effective digital marketing tactic for many years. A customer avatar helps you develop products and services your targeted market needs, which sites you compete with and the technologies they use among many other factors. In our Viral solutions digital marketing blog we’ve written many articles about how to design and create content that is tailored to your target audience and in your ecommerce platform write product descriptions that appeal to the same. We hope you have at least three such buyer persona’s on file – but not more 😉 . https://viralsolutions.net/common-ecommerce-mistakes-dont-talk-real-buyers/ [Feb 2017]
10:43
August 6, 2018
Common eCommerce Mistakes | Content Planning – Part #3
It has been well reported, here and on numerous digital marketing blogs, that content is one of the many keys to drawing an audience into your brand. The internet as a whole is loaded with content, opinions and educational resources. Content marketing is a great tool for communicating with your audience. Every great ecommerce web site contains excellent content and that rarely happens by accident. For many of us, it is easy to expound on beliefs with our words and talk about ourselves and our wares. Producing and publishing content is more than education and news reporting. Understanding this fact is the difference between a fun blog, an opinion laiden editorial versus content marketing that feeds SEO, Social Media Marketing, Lead Generation and eMail Nurture Campaigns. https://viralsolutions.net/common-ecommerce-mistakes-content-planning/ [Jan 2017]
16:07
August 6, 2018
Click and Mortar - Managing Complex Multi-Channel Marketing Conflicts
Click and Mortar firms face a managerial challenge: falling prey to channel conflicts. Many marketing pundits have long recognized these conflicts occurring when a product can take several paths to get to the consumer. In addition, traditional sales people can take issue with the lack of integration with the internet sales channels within a Click and Mortar business model. https://viralsolutions.net/click-mortar-managing-complex-multi-channel-marketing/ [Nov 2014]
08:56
August 6, 2018
Website Items to Check Before Launch
Whether you’re launching your business’s website for the first time or you’re completing a major overhaul, it’s important that you do your due diligence in making sure it’s completely ready before you put it live. The last thing you want is to run the risk of having a clunky, ineffective website on the internet for even just couple days. Here are three of the biggest categories that you should concern yourself with before launch: https://viralsolutions.net/website-items-to-check-before-launch/ [Jun 2014]
04:12
August 6, 2018
Characteristics of a Successful Entrepreneur
Entrepreneurs are a unique brand of person. After all, it takes a certain amount of courage and ingenuity to start up your own business. But it takes more than that to keep it running successfully after you’ve gotten through the initial start-up phases. What are the main characteristics of a successful entrepreneur? https://viralsolutions.net/characteristics-of-a-successful-entrepreneur/ [Jul 2014]
04:57
August 6, 2018
Change Management - Step 1 Creating a Sense of Urgency
Jim Rohn, Author & Entrepreneur, stated “without a sense of urgency, desire loses its value.” Urgency by definition is “importance requiring action.” Dr. John Kotter, Harvard Business School Professor and Entrepreneur, created the Change Management Process (CMP) used by professionals, consultants, and entrepreneurs around the world. The first step of the Change Management Process [CMP] is to establish a sense of urgency. The purpose of this post is to discuss what, why, and how to create urgency. https://viralsolutions.net/change-management-step-1-creating-a-sense-of-urgency/ [March 2015 - by Katie Doseck - Carpen, Ph.D. MBA]
08:11
August 6, 2018
Certified Content Marketing Specialist
Among the various certification courses available through Digital Marketer is Content Marketing Mastery, which allows you to become a certified content marketing specialist. You’ll learn how to drive quality traffic from platforms like Google, Facebook, YouTube, LinkedIn and more! Certified Content Marketing Specialist Powered by Digital Marketer. This course gives you a step-by-step plan for turning your content into free, organic, sustainable traffic for your website. https://viralsolutions.net/get-certified-content-marketing-mastery-course/
03:08
August 6, 2018
Celebrate Your Customers with a Customer of the Month
Everyone loves to be recognized. After all, it’s fun to be in the spotlight for a few minutes. Businesses have long celebrated their customers by posting photos of them on bulletin boards at their places of business. Many have taken the traditional photo board or customer of the month photo to their social media sites to good effect. Many featured customers will then “share” their honors with their own networks, resulting in increased exposure for the business. https://viralsolutions.net/celebrate-your-customers-with-a-customer-or-fan-of-the-month/
05:43
August 6, 2018
"Busyness" in Business: It’s Overrated
We live in a culture that thrives on being busy. In fact, you’ll often hear people brag about just how busy they are every day. But it’s important to note that “busyness” doesn’t necessarily correlate with success, or even getting things done. In fact, when you get extremely busy with work, it actually becomes easier to let things fall through the cracks, because you don’t have the time to take a step back and analyze the progress of your business. https://viralsolutions.net/busyness-in-business-its-overrated/
04:01
August 6, 2018
Business Relationships | You and me, we made a vow
Creating authentic business relationships that matter, are rarely fostered from within the bounds of social media. The kind of business relationships that morph into personal friendships, growth as a human being, and – wait for it – maybe a mutually beneficial financial transaction, flourish when you have a keen eye for observing the smallest details. As small business owners and entrepreneurs, our passion to meet the needs of our clients should drive us to achieve such a status. https://viralsolutions.net/business-relationships-you-and-me-we-made-a-vow/ [Aug 2015]
11:12
August 6, 2018
Business Advice for Young Entrepreneurs
Many of the world’s most successful businesses were founded by young men and women with barely any “real world” experience. So if you’re a student or in your 20s and have a business idea, don’t let your age stop you from going for it! Here are some tips that have helped many other young entrepreneurs find major levels of success with their business endeavors: https://viralsolutions.net/business-advice-for-young-entrepreneurs/ [May 2014]
04:55
August 6, 2018
Building Your Professional Social Presence
Business professionals use social media in several important ways including lead generation, customer engagement, and professional networking. Building your own professional network may or may not revolve around your business. In fact, it may revolve around your personal brand instead of your business. In either case, building a professional network is different than building a following of prospects and customers. Use the tips below to network with your peers, industry leaders, and other business professionals. https://viralsolutions.net/building-your-professional-social-presence/
04:59
August 6, 2018
Building Links in a “Boring” Industry
Some industries are much better suited to fun and creative marketing than others, featuring content that’s easy to share. Building backlinks is important for driving online traffic but can be hard in an industry with a niche audience, like in B2B marketing. https://viralsolutions.net/building-links-in-a-boring-industry/
07:32
August 6, 2018
Building Confidence – One Day at a Time
Need some help with building – or just re-awakening your confidence? A great way to start is by keeping a confidence diary. You’re good at what you do. You know it. Sometimes in this world of “NO” it’s an easy thing to forget. https://viralsolutions.net/building-confidence-one-day-at-a-time/
05:17
August 6, 2018
Authority Content Series: Building a Reputation via Content Curation
Welcome back to our Viral Solutions series on creating authority content. Last week we discussed how to develop high-quality original content as a way to establish yourself as an authority in your field. However, not all of the content you share has to be original. You can position yourself as an expert through strategic sharing of pre-existing content created by other respected businesses and entrepreneurs in your field in a process known as content curation. https://viralsolutions.net/authority-content-series-building-reputation-via-content-curation/
10:25
August 6, 2018
Building a Reputation on Facebook
Online reviews have become increasingly popular – and important – in recent years. In fact, most Internet users regularly read and use online reviews. Online reviews hold a lot of weight with consumers and influence buying decisions. They are effective in large part because they serve as both social proof and as a personal endorsement. With sites such as Angie’s List and Yelp, businesses can no longer afford to sit passively on the sidelines. The time has come to take a proactive approach to building your online reputation, and Facebook can play a prominent role in your strategy. Below are a few steps to take to start building a reputation on Facebook. https://viralsolutions.net/building-a-reputation-on-facebook/
04:34
August 6, 2018
Branding Series: Greater Focus on Branding by CMOs Equals Emphasis for Small Businesses
Today as we wrap up our seven-week branding series, we are going to focus not on specific branding strategies, but one of the biggest reasons why it has become so important to put all of the information we have discussed into use. More than ever before, Chief Marketing Officers (CMOs) are focused on building strong brands for their companies. According to the most recent CMO Survey from Fuqua School of Business at Duke University, CMOs this year expect to allocate a significantly larger portion of their budget toward the brand building. https://viralsolutions.net/branding-series-greater-focus-on-branding-among-cmos-makes-it-a-necessary-point-of-emphasis-for-small-businesses/
06:44
August 6, 2018
Branding Series: Elements of a Strong Branding Strategy
Last week in our Viral Solutions branding series we discussed how you can research your target audience to get a better idea of the kind of brand image that will resonate with them. Now it’s time to talk about the strategy itself. How can you be sure the branding strategy you have developed will actually help your business achieve its goals? Here are a few elements that are characteristic of a strong branding strategy. https://viralsolutions.net/branding-series-elements-strong-branding-strategy/
07:28
August 6, 2018
Branding Series: Building Your Own Personal Brand
Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide level. But what happens if you are an independent contractor, a sole proprietor or an individual entrepreneur? You still need to develop your brand, but there are a few differences between personal branding and branding a company. https://viralsolutions.net/branding-series-building-personal-brand/
07:28
August 6, 2018
Branding Series: The Difference Between Branding and Marketing
Many small business owners or people new to the ideas of marketing and branding use the two words interchangeably. This is a common mistake, but branding and marketing are actually two quite different tasks, each of which has their own purpose. As we begin a new series about branding your business, it is important we begin by clearing the air about the confusion between the terms “branding” and “marketing,” and what the primary differences are. https://viralsolutions.net/branding-series-difference-branding-marketing/
06:07
August 6, 2018
Branding Series: Researching Your Target Audience
Welcome back to our Viral Solutions series on branding. We now have a good understanding of what branding is and how to begin defining your own brand. But how can you ensure your developed brand image will be effective? To truly ensure your branding is effective, you must have an understanding of your target audience. After all, branding is all about creating an image that your desired customers will embrace and instantly associate with your company. https://viralsolutions.net/branding-series-researching-target-audience/
05:51
August 6, 2018
Branding Series: 4 Signs You’re Getting Bad Branding Advice
Today we are going to diverge a bit from the practical advice we have been providing to discuss how you can tell if the branding advice you are receiving is not helpful for your company. Many small businesses like to hire branding consultants to help them develop a brand image and strategy. This can be an especially great idea for entrepreneurs working on their first startup, or who do not have much experience or knowledge in the areas of branding or marketing. When you bring in a consultant to work with your company, you need to be sure you are actually getting advice that benefits you and your business. https://viralsolutions.net/branding-series-4-signs-youre-getting-bad-branding-advice/
06:24
August 6, 2018
Biggest Marketing Mistakes for Startups
Launching your business is an exciting time, but it’s important to keep perspective on what’s important in the early phases of your business. While you need to get the word out about your new company, remember that your marketing efforts can just as easily prevent growth as they could inspire it if you aren’t careful about the strategies you use. With that in mind, here are some of the biggest marketing mistakes that start-ups can make early on in their existence: https://viralsolutions.net/biggest-marketing-mistakes-startups/ [Aug 2014]
04:40
August 6, 2018
Big Changes at AdWords Will Affect Digital Marketers
Google is responding to critics who have said the search engine giant has inadvertently promoted terrorist organizations and pornographic websites. In an effort to make their metrics more transparent and accurate, Google has announced major changes to its AdWords program. https://viralsolutions.net/big-changes-adwords-will-affect-digital-marketers/ [Apr 2017]
04:28
August 6, 2018
Better Optimizing Your Mobile Web Presence
Search engine optimization is just as important for mobile devices as it is for desktop users. After all, the amount of people using mobile devices to perform web searches has skyrocketed in the past few years, and there are a few differences in best practices for mobile SEO than standard SEO. Here are some ways that you can better optimize your mobile sites for searches: https://viralsolutions.net/better-optimizing-your-mobile-web-presence/ [Oct 2015]
03:12
August 6, 2018
Benefits of Social Media Marketing
Once considered “new media,” social media has been around for over a decade. In fact, Facebook recently turned 10. No longer “new,” social media marketing appears to be here to stay. After all, users continue to flock to social networks, and so do marketers. What’s in it for your business? https://viralsolutions.net/benefits-of-social-media-marketing/ [June 2014]
05:22
August 6, 2018
Benefits of a Live Chat Feature on Your Website
More small businesses are starting to use live chat features on their website to provide additional levels of customer service to everyone who visits their website. But how exactly does having a live chat feature help you to deliver better service to your customers? https://viralsolutions.net/benefits-live-chat-feature-website/ [Nov 2014]
03:23
August 6, 2018
Bad Habits of Small Business Owners that make their Employees Quit
Small business owners understand the value of good employees—after all, they’re hard to find. But keeping those employees around is not just a matter of making sure they get paid when they’re supposed to. Employees may ultimately provide a number of reasons why they want to work elsewhere, but many of them boil down to one thing: poor management. https://viralsolutions.net/bad-habits-of-small-business-owners-that-make-their-employees-quit/
07:55
August 6, 2018
B2B Selling: Why Millennials Have Had a Drastic Impact
Your digital presence has evolved over time. You’re happy with some of it, but there are many things that need attention… when you get to them. It’s not a top priority right now because your salespeople are out there selling for you. But what if you’ve got it all backward? We’ve seen a huge shift in the way companies make purchases, and if you aren’t evolving with these changes, you will be left behind. What is the shift? https://viralsolutions.net/b2b-selling-why-millennials-have-had-a-drastic-impact/
21:34
August 6, 2018
B2B Marketing Strategy | Time to put that into Hyperdrive
Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new leads! Unfortunately, converting your business into a content marketing leader is no easy task. Developing a clear B2B marketing strategy isn’t easy, but it is worthwhile. https://viralsolutions.net/b2b-marketing-time-put-hyperdrive/
06:13
August 6, 2018
Avoid “Gotcha” Sales Questions and Keep Your Customers Comfortable
When you’re attempting to make a sale with your customers, there are certain things you just don’t say, and certain questions that you just don’t ask. For example, any questions that ask put some sort of pressure on the customer have the potential to immediately kill a sale. These are questions like, “If I could help you solve this problem, would you be ready to go ahead with that order today?” https://viralsolutions.net/avoid-gotcha-sales-questions-and-keep-your-customers-comfortable/
04:21
August 6, 2018
Authority Content Series: Taking it to Social Media
So far in our series about authority content marketing, we have talked about what authority content is, how to develop high-quality content, and how to use a robust content curation strategy to enhance your authority. Today we will focus more on getting the word out and positioning yourself as an authority on digital platforms with your content. https://viralsolutions.net/authority-content-series-taking-social-media/
05:18
August 6, 2018
Authority Content Series: Getting Your Content the Recognition It Deserves
So far in our authority content series, we have discussed what authority content is, how to create great content, how to leverage a smart content curation strategy to build authority and how to make connections on social media. Today, we wrap up the series by talking about other strategies you can use to get some important recognition so people truly see you as an authority figure in your field. https://viralsolutions.net/authority-content-series-getting-content-recognition-deserves/
05:18
August 6, 2018
As An Entrepreneur, Believe That Anything Is Possible!
Throughout my entire career, I’ve seen over and over again that the most successful entrepreneurs are the ones who truly believe that anything is possible. Sure, it’s a little bit of a cliché, but carrying that attitude with you through all of your work opens up so many doors that other people would otherwise never pass through. https://viralsolutions.net/entrepreneur-believe-anything-possible/
06:00
August 6, 2018
Are You Using Facebook’s Interests Lists?
Did you know that you can follow entire lists dedicated to a specific topic on Facebook? Did you know that you could create your own interest list and then share it with other Facebook users? If you think about it for a minute, you’ll soon see the possibilities! https://viralsolutions.net/are-you-using-facebooks-interests-lists/ [May 2014]
05:02
August 6, 2018
Are You Trying Too Hard to Be a People Pleaser?
Chances are you’ve at some point been told “you can’t please everyone.” Of course, as an entrepreneur it’s in your very nature to try to do so anyway. This isn’t necessarily a bad thing — it’s admirable to put others before you and to want to please as many people as possible. However, there is such a thing as going too far. https://viralsolutions.net/are-you-trying-too-hard-to-be-a-people-pleaser/
03:25
August 6, 2018
Are You Spending Too Much Money With Your Startup?
There’s been a lot of debate recently about how much money is too much to burn when you’re in the startup phase. There’s not really an easy answer to this – it depends entirely on the kinds of funds you have available to you and what your goals are in the early phases of your company. However, there are some guidelines or tips that could give you a bit of a better idea as to what is an appropriate spending level for your new business. https://viralsolutions.net/spending-much-money-startup/ [Oct 2014]
05:00
August 6, 2018
Are Ad Blockers Hurting the Content Marketing Industry?
It’s a universal online experience: you click on an article that piqued your interest, only to find out exactly how loud your speakers are when a video ad – mysteriously hidden somewhere on the page – starts to blare an ad. Between pop-ups, auto-play videos and banner gifs, consumers have long been fed up with digital advertisements. With people reading fewer print media, advertisers needed a way to promote products where people would see them. It quickly got out of hand. https://viralsolutions.net/are-ad-blockers-hurting-the-content-marketing-industry/ [October 2015]
04:30
August 6, 2018
Analytics and Data Mastery Certification from Viral Solutions and Digital Marketer
Want to learn how to make smarter business decisions? Then you’re going to need to learn how to better analyze your business analytics and digital data. Viral Solutions is pleased to provide "Digital Marketer’s Analytics and Data Mastery Certification" course, which teaches you exactly that. https://viralsolutions.net/analytics-data-mastery-certification-viral-solutions-digital-marketer/
03:28
August 6, 2018
Alternative Social Media Networks for Businesses
While Facebook, LinkedIn, and Twitter tend to dominate the social media scene, other social networks beckon. Below are a few alternative social media networks to consider joining. https://viralsolutions.net/alternative-social-media-networks-for-businesses/
06:48
August 6, 2018
Aligning Your Offer with Your Customers’ Pain
Whether developing a new service offering, crafting a sales letter, writing an “about us” page, or communicating with customers on social media sites, understanding your target audience’s pain points is essential to your success. In short, you need to know what problems your customers have before you can possibly solve them. Likewise, this same understanding brings empathy to your message and helps customers to better relate to your company. It can build trust and help you to position your product or service as the solution. Use the tips below to align your offer with your customers’ pain. https://viralsolutions.net/aligning-your-offer-with-your-customers-pain/
06:03
August 6, 2018
Align Activities to Vision and Strategy | The link between a great idea and business success
In the traditional business economy, metrics management helps to propel an organization from simply recording agreed upon performance metrics to using said information to drive action plans for the organization by key department and manage to goals on a daily basis. https://viralsolutions.net/align-activities-vision-strategy/
10:04
August 6, 2018
Advantages of Using QR Codes for Your Company
Despite many people predicting the demise of QR codes over the past several years, they have stuck around as a viable option for companies looking to beef up their mobile marketing campaigns. These codes, which sort of resemble square bar codes, are scanned with special QR code-reading apps on mobile devices to instantly take the user to a landing page or app. https://viralsolutions.net/advantages-of-using-qr-codes-for-your-company/ [June 2015]
03:55
August 6, 2018
Advanced Twitter Search Tips
Twitter’s search tool is a fantastic way to find mentions of your company, products, brand, competition, and other insights. For example, if you run a business called “XYZ Enterprises,” you could enter your business’s name into Twitter’s search box and see the latest tweets mentioning your company. Likewise, you could do the same for your competition. The possibilities are endless, but it gets even more powerful when you use Twitter’s advanced search feature. https://viralsolutions.net/advanced-twitter-search-tips/
04:58
August 6, 2018
A Reflection of the Digital Marketer Business Blog Success Story
As mentioned last week, Viral Solutions Queen Bee Christine Kelly and Chief Elephant Slayer Thomas von Ahn are attending the sold out 2015 Traffic & Conversion Summit this week in beautiful San Diego, CA. This week they will be interacting, learning, and strategizing concepts presented at the summit. One of the presenters at the summit is Ryan Deiss, Founder, and CEO of DigitalMarketer.com.
05:59
August 6, 2018
20 Ways to Increase Your Confidence
You only live once, so any time that you are down just asking yourself in 10 or 20 years time – will what I am worried about really matter?
07:26
August 6, 2018
15 Mindful Minutes now, Leads to Better Decisions all DAY!
The Wharton School of Business at the University of Pennsylvania and research team at INSEAD have concluded that 15 minutes of mindfulness meditation help individuals, teams, management, and executives make better decisions throughout the day. The art of focus is continued more with the concept of mindful meditation. The art of mindfulness has grown outside of the yoga and meditation clinics, and into the hearts of individuals and organizations. Companies, like Google, Aetna Health Care, General Mills, and McKinsey & Co., Coca-Cola, Yahoo, Zappos provide structured trainings to aid employees with mindfulness development through meditation.
06:06
August 6, 2018
14 Sure Signs It’s Time to Quit Your Day Job, and Start Your Dream Job
That’s right. You read the title correct. What’s funny is that if you clicked on it, you’re probably already feeling that it’s time to make the move. Yes, the move. You know, the one that you’ve been orchestrating in your head for the last eight-ten months, but have lacked the moxie to truly give your two-week notice and gleefully dance out that door. You can only reverse the Jerry McGuire office flip-out so many times in your head till that doesn’t have meaning to you anymore. So, in case you need any additional signs to help you jump ship and make the commitment to you – yea, you. You remember her. She was awesome, fun, and down for anything. The last year, she’s been awesome, but depressed, stressed, and other obnoxious, soul-sucking “ressed” words that are in the dictionary. Yea, her. Remember?
06:46
August 6, 2018
13 Most Common Items to Complete When Setting up a New Business
Following is a checklist of most of the important things to consider when starting up a business and structuring it properly. Keep in mind that the primary intent and benefit of setting up a business is to make a profit. A secondary benefit is the tax savings incurred by being able to deduct expenses for the purpose of building the business. Note: This list may not be comprehensive because each state has its own requirements. Information provided is not legal or tax advice, they are statements of experience, seek legal and tax help from a licensed professional.
08:40
August 6, 2018
13 Business Tips I Learned from my German Shepherds
Those of you who know me, know that I am actively involved in the rescue and rehoming homeless and abused German Shepherds with Front Range German Shepherd Rescue located in Denver, Colorado. These dogs are extremely intelligent, and resilient. I am amazed at what they go through, and still show courage and strength. Their natural instinct is to trust – until you give them a reason not to. Through my interactions with them they have reminded me of these 13 business tips:
04:27
August 6, 2018
8 Calls to Action to Increase Your Focus TODAY
New York Times Bestselling author of Focus, Daniel Goleman, breaks focus down into 3 categories: inner, other, and outer. Inner focus is our level of self-awareness. Meaning, inner focus is our attention toward values, feelings, and beliefs toward ourselves. This level of focus is an essential building block to self-confidence, abilities, and getting things done. Other focus is our empathy and understanding of the perceptions of others, and what we can do to help them be their best. The outer focus, deals simply with how we recognized outer things that shape our reality or perhaps, our strategy to shaping our reality. You’re in the driver seat as to how far, long, or effective your focus journey will take, continue, or end.
07:11
August 6, 2018
6 Key Questions to Unlock Your Barriers and Move Forward.
Take a moment and reflect on where you are today in your life. Are you happy, dissatisfied, or fearful to even really reflect on where you are today? In order to truly move forward within one’s personal and professional life, one must understand his or her attitude toward where he or she is today and the beliefs to where one wants to go in the future. One’s reflection of his or her life either positive or negative, shapes one’s future. So, today, let’s take some time to truly direct one’s attention, attitudes, and beliefs toward six essential questions that one should ask, answer, and use to shape his or her strategy of unlocking personal and professional barriers, and using that information to implement his or her strategy toward unlocking unlimited potential.
10:57
August 6, 2018
5 Things You Should Know About LinkedIn
When used correctly, LinkedIn is one of the most powerful tools for business networking that you’ll find on the web. When you are proactive with the way that you use the social network, you can reach out to new potential clients or business partners and find a lot of information that could help you improve your business operations.
04:55
August 6, 2018
5 Strategies to Help You Turn Your Passion into a Business Opportunity
Apple Founder, Steve Jobs stated, “It [what you choose to do] has got to be something that you’re passionate about because otherwise you won’t have the perseverance to see it through..” What is your passion? Does passion even exist? These are all questions that are helpful and worth exploring. Therefore, the remainder of this post will discuss five strategies to help you identify your passion and turn that passion into a business opportunity.
09:57
August 6, 2018
5 Steps to Starting a Successful Company
If you’re just getting started with the early phases of planning out your new startup company, you’re probably a bit overwhelmed with all of the potential responsibilities and tasks that you have in store for you. While there isn’t one single roadmap to success that you can follow (if only it were that easy!), there are a few steps you can take to at least set yourself up for a smooth launch.
06:49
August 6, 2018
5 Steps to Develop Your Market Research Plan – Yes, You Can!
Today, we’re going to briefly run through an easy to apply process of creating, starting, and monitoring a market research project. This process can be broken into five steps.
09:01
August 6, 2018
5 Simple Steps to Better Time Management
“Time flies when you’re having fun.” It’s almost a cliché at this point, and yet it’s so true, even in the business world. When you’re enjoying your work and having fun running your business, it almost seems like there aren’t enough hours in the day to get everything done that you have dreamt up for your organization. But when you become unhappy, unmotivated or uninspired, time seems to endlessly drag on.
04:12
August 6, 2018
5 Habits of Outstanding Problem Solvers
Here are some of the habits that you’ll find are common in many of the world’s best problem solvers:
05:01
August 6, 2018
5 Easy To Live AND Thrive By Tips For Working At Home
Telecommuting and remote offices have provided abundant opportunities for solo entrepreneurs, executives, and management professionals. The flexibility to work from basically anywhere with your computer, internet, and keen attitude for getting stuff done. This rising trend of working remotely has its perks and well, its valleys. For those that thrive on productivity, work-life balance, and bringing home the bank from working in the comforts of their choosing, remote offices is where it is at. However, just as such, many can agree, there are disadvantages that can also get in the way of consistently remaining productive and not becoming too immersed in work.
10:55
August 6, 2018
Using your Self-Sabotaging Fear to your Advantage
Your self-sabotaging fear is an indicator. It is a belief that is signaling to your body that whatever action or inaction will cause pain. Whether that be your fear to change careers, to start over, or to start your own business. Fear challenges you to act. Your action either overcomes or succumbs to fear. The choice is yours. No, really. The. Choice. Is. Yours. Let that one sink in for sec…The remainder of this article will provide you with some pointers to aid you in making your choice to overcome or succumb. Either way, you’re in the driver’s seat that takes you down any highway you choose.
07:40
August 6, 2018
4 Steps for Making Your Online Content Go Viral
Latest episode of Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy
07:20
August 6, 2018
4 Steps to Overcoming Self-Doubt | Self-Doubt Sabotage – Getting a Grip, Before Losing It
Have you ever felt like doing nothing when there is so many things that actually need to get done? Have you ever froze at the thought of starting a project or just doing something totally not relevant to what you need to accomplish? I experienced this personally today. I had this anxiety set over me about all of the things on my “to do list” and as fast as that anxiety was there, I decided to do things that weren’t a priority. Then 20 minutes later, I was like “why are you doing this, this is silly, you need to stop right now, and start working on those things that freak you out”.
11:04
August 6, 2018
Focus on the Best, Get the Best: 4 Steps to Increase Customer Value Today
Your customers are your business. It can be your worst customers, mix of customers, or your very best customers. Knowing the what and why factors of your best customers helps you to segment, target, and position your key marketing campaigns to them.
07:26
August 6, 2018
4 Step Strategy to Re-Believing in You – Yes YOU!
“When you doubt your power, you give power to your doubt” –Honore de Balzac. Take a moment and let that quote sink in…We’ve all felt anxiety, stress, and doubt. Perhaps, to an extreme point where we reluctantly passed on an opportunity that could have elevated our careers to the next point or said “yes” to the dream partner. Whether that was because of fear of not being good enough, fear of success, fear of failure, or whatever other built-in barrier to truly embracing believing in ourselves.
08:06
August 6, 2018
4 Social Media Strategies that Will Wow Your Followers
Entire books have been written on social media strategies, and social media classes are abundant. Indeed, social media is a complicated marketing method with much to master. While you’re learning the ins and outs of social media, put four simple strategies to work. Your followers will be impressed!
06:39
August 6, 2018
4 Quick Tips to Boost Your Mobile Marketing
So what are some ways that your brand can boost the effectiveness of its mobile marketing campaign to take advantage of this constantly increasing trend? Here are some tips:
04:23
August 6, 2018
Re-Evaluating Your Marketing Plan: 4 Questions to Start Strong & Strategize Stronger
Are you a proactive marketer prowess or non-active, don’t really know your market, customers, or even your own specialization, differentiation, and unique selling position kind of dude? The difference between the two is night and day. Night and day within the aspect of understanding, strategy, and success.
11:28
August 6, 2018
3 TIPS To Shape Your Influence Strategy
The root of all positives and negatives that shapes your online awareness strategy. Influence simply is getting someone to think about something in way that he or she wouldn’t normally have thought about, or do something he or she wouldn’t normally do.. There are many ways to create influence, but those ways are not influence. Rather they are delivery methods of creating influence. The online and social media platforms that you use to get your brand out are not influence, they are simply drivers of your influence strategy.
06:06
August 6, 2018
3 Tips for Hiring Millennials to Your Team
We’re at the time of year where a lot of companies are beginning to head to local colleges to begin recruiting new graduates. Young new employees can bring a lot to a team in terms of energy, new opinions and a positive attitude. However, whenever you hire employees that are likely to be a fair amount younger than average than the rest of your company, there are a few considerations you’ll want to take into account.
03:52
August 2, 2018
Marketing Technology Stack - Multisystem Chaos Episode #490
A marketing technology stack is a group of technologies that help marketers improve their marketing efforts, bring more ease into the process, measure the effectiveness of their marketing campaigns, and increase conversions. “There’s an app for that” is commonplace nowadays, and in reality, it’s more like “There are a hundred apps for that.” But with so many different types of software, we start to get lost in multisystem chaos.
26:24
August 2, 2018
Gutenberg: What You Need to Know WordPress 5.0 Episode #489
The biggest WordPress update ever made is coming, and it will affect every theme, almost every plugin, and every user. It’s called WordPress 5.0, or Gutenberg. Let’s cut to the chase because we know you’re all wondering what headaches are coming your way with this WordPress update. Here are the main issues that might arise:
25:48
August 2, 2018
Retargeting Allows Your Brand To Re - Engage Past Visitors | Episode #415
Retargeting, also commonly referred to as remarketing, allows advertisers to show ads to people who have already engaged with them in some way online.
05:36
August 1, 2018
Building Links In A Boring Industry | Episode #416
You can utilize a smaller audience to build links and leverage connections by following these tips.
07:32
August 1, 2018
What Makes Images Worth Sharing On The Internet | Episode #417
Brands that properly use images in their social media marketing will find they get a lot more engagement out of posts containing them.
03:50
August 1, 2018
Improve Your Chances To Make The Most Of Events You Attend | Episode #418
Never lose contact information again and stop collecting business cards. Capture first name, last name, phone, email, company, address and notes right from your smartphone—anytime, anywhere.
10:27
August 1, 2018
Are Ad Blockers Hurting The Content Marketing Industry? | Episode #419
The effects of ad blockers are twofold. Websites that feature ads do not receive payment for ads that users don’t see. Some websites ask to please consider turning off the ad blocker, while others won’t load until it’s disabled.
04:30
August 1, 2018
Everyday Habits Of Great Leaders | Episode #420
Whether you’re a C-suite exec, a project leader or a freelance leader of one, being a leader means adopting a different mindset and skill-set. Work like the best leaders by following these six habits.
07:25
August 1, 2018
The Most Common Reasons Startups Fail At Digital Marketing | Episode #421
Sadly, this topic is what truly separates the successful from those who struggle. We all have great ideas and some even have a plan to launch or accelerate an offer to the public. The key is in execution and a well thought out detailed strategic plan. Passion is no longer enough. Digital widgets and gadgets will not overcome the lack of a strategic plan and the ability to execute.
11:22
August 1, 2018
Google AdWords Series - Using the Right Keyword Groups and Matches | Episode #422
Google AdWords is one of the most crucial tools for small business owners to optimize their digital marketing. However, many entrepreneurs jump into, using it without a full understanding of what they’re doing.
07:43
August 1, 2018
Mobile Use Continues to Grow - but Desktops Still Relevant | Episode #423
Recent reports show Americans are relying on smartphones more than ever before. It’s hardly surprising given the dizzying arrange of tasks these pocket computers can perform. However, conversion rates for mobile users still remain low compared to desktop users.
03:58
August 1, 2018
Common eCommerce Mistakes - Don’t talk to real buyers | Episode #424
You must determine what causes that fake person to make real decisions, to take action. What criteria do they use? What defines and determines their attitude? How can we anticipate their response to a given solution to their problem? What’s their lifestyle like? What are their daily habits or hobbies? What kind of values and opinions do they have?
10:43
August 1, 2018
Voice Search is the Next Big Thing | Episode #425
If there’s one thing we know about SEO, it’s that it’s always changing. Those keyword-rich blogs and websites became ancient history when Google changed its algorithms. Now voice recognition technology is shifting how things work again.
03:56
August 1, 2018
Authority Content Series -Taking it to Social Media | Episode #426
Here are five steps to building a social media presence that helps you establish yourself as a thought leader in your industry.
06:48
August 1, 2018
Does Your Customer Trust You? Here’s what’s important to them | Episode #427
How can businesses build trust? Has the shift to e-commerce platforms changed the way the consumer views the company they do business with? If the consumer does not trust the business leadership, who do they trust?
12:45
August 1, 2018
Common eCommerce Mistakes - Content Planning | Episode #428
As content marketing continues to grow as a method to fill your web site with your thoughts, opinions and beliefs it is still an area most eCommerce sites fail to plan for. Meaning, just as we mentioned in the article about a Strategic Marketing Plan, Content Planning is a must. However, most eCommerce web sites fail to plan and we at Viral Solutions see this quite often.
16:07
August 1, 2018
Authority Content Series: Building a Reputation via Content Curation | Episode #429
Even if you make content marketing a priority at your company, you’re going find it difficult to create enough content quickly enough to meet all of your marketing needs. In fact, of the biggest challenges facing B2B marketers, the ones at the top of the list are typically a lack of time, an inability to produce enough content, having a hard time producing content that engages an audience and a lack of budget for creating that content.
10:25
August 1, 2018
Common eCommerce Mistakes - No Perceived Value | Episode #430
Poor value propositions are one of the most common shortcomings of many eCommerce websites. The less your company is known, the smaller your website traffic is, the better your value proposition needs to be.
11:48
July 30, 2018
Authority Content Series - Getting Your Content the Recognition It Deserves | Episode #431
One of the best ways to build authority is by getting recognition from the right types of sources. Leveraging the recognition you earn is an outstanding way to firmly position yourself as an online authority.
05:18
July 30, 2018
Google AdWords Series - Unrealistic Expectations and Negative Keywords | Episode #432
Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and potentially catastrophic, but also more than reparable.
06:28
July 30, 2018
Common eCommerce Mistakes - Not investing in paid marketing channels | Episode #433
Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many eCommerce businesses are too scared to take the plunge and do not view online advertising (pay-per-click, search engine marketing, etc.) as an investment.
06:14
July 30, 2018
Common eCommerce Mistakes - No Competitor Research | Episode #434
Most business owners have an SEO strategy. The common mistake eCommerce businesses make is not understanding their competitors SEO strategy.
09:18
July 30, 2018
Common eCommerce Mistakes - Lack of remarketing | Episode #435
Many eCommerce websites use Facebook Advertising and Google AdWords to drive traffic for lead generation and commerce. This marketing tactic has an immediate positive effect on site traffic and can boost on-page time and bounce rate if properly optimized. However the real benefit comes in how that traffic was retargeted based upon the original advertisement they clicked on and the action taken or not taken on the landing page or offer page they were driven to. It is the advertisement that follows them or the immediate response they receive from your marketing automation system that increases conversion rates.
11:26
July 30, 2018
Common eCommerce Mistakes - Lack of Strategy, Goals or Action Plan | Episode #436
What can you control when it comes to an eCommerce site? You can focus on the most common mistakes businesses make with their eCommerce web site. In this article we are going to focus on one that we see with our new clients almost every time. The lack of strategy, goals or action plan.
08:25
July 30, 2018
7 Phases of Small Business Success | Episode #439
To grow your business in a sustainable fashion you must solve key problems on your success journey. The point of the Phases of Small Business Success is two fold, you are not alone in your success phase and your problems are not unique.
07:23
July 30, 2018
ROI of Implemented Influencer Marketing | Episode #440
Influencer marketing works and this new data just reinforces it. This method allows for a brand to connect with its audience in an organic way (aka almost free).
06:16
July 30, 2018
SMO Series - The Growing Importance of Social Media Optimization | Episode #441
With so many people constantly using social networks like Facebook, Twitter, Instagram and more, SMO has become a cornerstone of successful digital marketing campaigns.
07:39
July 30, 2018
Branding Series - The Difference Between Branding and Marketing | Episode #442
As we begin a new series about branding your business, it is important we begin by clearing the air about the confusion between the terms “branding” and “marketing,” and what the primary differences are.
06:07
July 30, 2018
SMO Series - Setting Up Your Social Media Profiles | Episode #443
In this article we focus on the first steps of any SMO (social media optimization) campaign — getting your social media profiles set up for success.
08:11
July 30, 2018
SMO Series - Getting the Most Out of Photos and Videos | Episode #445
The ultimate goal of social media optimization (SMO) is creating more visibility for your brand and turning your new followers into new customers. In today’s social media world, there is no better way of attracting attention than the use of visual media like photos and videos. Numerous studies have identified that photos and videos are by far the two types of content that generate the most engagement on social networks, much more so than text and link posts.
05:42
July 30, 2018
Google AdWords Series Ad Positions and Ad Copy Quality | Episode #447
Today in our fifth and final installment of our series about the most common Google AdWords mistakes and how to avoid and/or resolve them, we focus on a pair of issues that surprisingly get overlooked quite often: not testing optimal ad positions, and writing low-quality copy for your AdWords advertisements.
05:19
July 30, 2018
Google AdWords Series Know Your Competition and Properly Direct Your Customers | Episode #448
In this part of our Google AdWords series, we continue looking at some of the most common and problematic mistakes people make when using AdWords. Too many entrepreneurs do not understand what they are doing wrong when it comes to their AdWords usage, and it’s our goal to help them get the most possible out of their AdWords investment.
04:58
July 30, 2018
SMO Series The Proper Use of the Hashtag | Episode #450
One of the primary goals of social media optimization (SMO) is creating greater visibility for your brand through your social media platforms. There are few better tools for doing this than hashtags, which are the focus of today’s fourth part of our SMO series.
05:45
July 30, 2018
Conversion Rate Optimization Mastery powered by Digital Marketer | Episode #451
As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand what makes for CRO success.
02:24
July 30, 2018
Marketing Tactics without Strategy An excuse for bad marketing | Episode #452
Marketing strategy must supersede marketing tactics. Marketing strategy does not need to be complicated. Marketing tactics without marketing strategy is the noise before defeat!
23:44
July 30, 2018
Essential Business Building Skills: #2 Learn the art of selling | Episode #453
You could have the greatest business model ever, but if you can't get anyone to buy what you offer, that's a problem. It could be that there isn't a viable market for what you offer or it could be your sales skills are lacking. Learning the art of selling is an essential phase of small business success.
09:18
July 30, 2018
Email Marketing Benchmarks Your Company Has to Meet | Episode #454
MailChimp has analyzed its 15 million users and found click rates and conversion rates for a variety of industry types and sizes. Typically, B2B companies have a slightly higher click rate and conversion rate than B2Cs. If you’re seeing substantially lower numbers compared to your competitors, it’s time to change tactics. Here are some ideas for how to better approach email marketing and hit those benchmarks.
05:59
July 30, 2018
Branding Series - 4 Signs You’re Getting Bad Branding Advice | Episode #455
When you bring in a consultant to work with your company, you need to be sure you are actually getting advice that benefits you and your business. Here are some signs that the consultant you are working with is not giving you worthwhile advice...
06:24
July 30, 2018
Branding Series: Elements of a Strong Branding Strategy | Episode #457
How can you be sure the branding strategy you have developed will actually help your business achieve its goals? Here are a few elements that are characteristic of a strong branding strategy.
06:20
July 30, 2018
How Dynamic Search Ads Are Changing | Episode #458
The idea behind DSAs (Dynamic Search Ads) is that they fill in the gaps where your keywords might not have covered. This can save advertisers time by allowing them not to fill in every keyword possibility.
05:38
July 30, 2018
Digital Marketing Changes to Watch | Episode #459
With the flurry of updates and conversions, it’s difficult to know which digital marketing changes are important and which you don’t have to worry about. Here’s what we think are some of the major shifts top players are making.
04:47
July 30, 2018
B2B Marketing Strategy | Time to put that into Hyperdrive | Episode #460
Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new leads! Unfortunately, converting your business into a content marketing leader is no easy task.
06:13
July 30, 2018
Branding Series Building Your Own Personal Brand | Episode #461
Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide level. But what happens if you are an independent contractor, a sole proprietor or an individual entrepreneur?
07:28
July 29, 2018
7 Email Marketing Metrics that Matter | Episode #462
Many of the metrics we will discuss here are not reportable to most marketing automation systems. However, it is is important to understand how your sending domain is ranked and analyzed by the recipient and that is the point of this information.
07:19
July 29, 2018
Marketing Trends Series: Influencers a Crucial Component of Marketing Strategies | Episode #463
Today we kick off a new article series about current marketing trends dominating the industry in 2017, focusing on one trend per week. This week we focus on the importance and use of influencers in a company’s marketing strategies.
07:42
July 29, 2018
Branding Series -- Greater Focus on Branding by CMOs Equals Emphasis for SMB's | Episode #464
According to the most recent CMO Survey from Fuqua School of Business at Duke University, CMOs this year expect to allocate a significantly larger portion of their budget toward brand building.
06:44
July 29, 2018
Marketing Trends Series: Mobile Video Rapidly Growing in Use Among Marketers | Episode #465
Over the last several years, video marketing has evolved into one of the most important marketing strategies a company can use online. It is impossible now to scroll through a Facebook newsfeed, a Twitter timeline or a web article without seeing video embedded. And it’s easy to see why!
05:59
July 29, 2018
What are the Four Cs of Marketing? | Episode #466
Many marketers argue that these Four Cs are much more valuable than the Four Ps. But what exactly do they mean?
04:31
July 29, 2018
Essential Business Building Skills: #1 Learn how to fail | Episode #467
Failure is a process and a key component in our ability to learn, it is a key element as well in our ability to build a sustainable business and an element of a great beginning every time it happens. Learning from failures is one of the essential business building skills.
09:01
July 29, 2018
Marketing Trends Series: Native Advertising a More Effective Form of Marketing | Episode #468
In this week’s edition of our Marketing Trends Series, we are taking a look at a form of advertising that has rapidly grown over the last several years: native advertising. Content marketers are migrating and implementing native advertising because it is better building trust, engagement and feels more authentic with prospective clients and customers than traditional paid media ads.
05:58
July 29, 2018
Essential Business Building Skills: #3 Learn how to negotiate | Episode #469
Effective use of negotiation in business is a core leadership skill. However, some believe that effective negotiators in business are adversarial and hostile. Those who believe that tell you to just say yes to a deal and forget about negotiation. We could not disagree more!
12:17
July 29, 2018
Common eCommerce Mistakes | Not using a Multichannel Marketing Approach | Episode #470
Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing!
08:11
July 29, 2018
Landing Pages that Convert - Elements of a Successful Landing Page | Episode #471
If lead generation is important to your business, you can’t ignore landing pages, or worse yet – throw them together without split testing relevant components, design elements, verbiage and different version for different targeted audiences. No matter how much time and money you spend on perfecting the sales funnel, if the landing page doesn’t connect with your audience, they will leave.
12:37
July 29, 2018
What is Voice Search? | Episode #472
What Is Voice Search and How Can You Use It to Get More Traffic and Sales? Voice search is a type of technology that allows mobile users to search the internet without having to type in their queries.
21:03
July 29, 2018
How to Sell a Luxury High-rise Condo | Episode #473
A well-thought-out marketing strategy can do what property sellers once thought was an impossible task—selling out a luxury high-rise condo. With the right help, you can begin targeting prospects, getting interest, filling up units, and moving on to the next project.
23:29
July 29, 2018
E-commerce QuickBooks Integration | Episode #474
People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless. And that’s just with a single sales channel! Here is an overview of the top 3 benefits that e-commerce QuickBooks integration can bring to your business.
14:43
July 29, 2018
B2B Selling - Why Millennials Have Had a Drastic Impact | Episode #475
According to the 2017 B2B Millennials Report by Merit, Inc, which surveyed 2000 employed millennials across the U.S., 73% of millennials are involved in the decision-making process, and 33% are the sole decision makers. If your website still markets primarily to high-level executives, and if your sales team assumes they’re the decision makers, it’s critical that you reassess.
21:34
July 29, 2018
Digital Marketing Budgets - How CMOs Spend Theirs | Episode #476
One way to assess which direction to go with your marketing is to take a look at your competitors and the top marketing spenders in your industry. What are CMOs of top companies throwing their marketing budgets at? Marketing executives are not going to spend big marketing bucks on strategies that don’t work (who would, right?)
15:23
July 29, 2018
What Improvements Are Needed in Marketing - Episode #477
As we all know, the way business is conducted has changed over the years. Well, so has marketing for chief marketing officers (CMOs). In this article, we are going to discuss the areas of responsibility that require the most improvement on the part of CMOs and certified digital marketing agencies.
09:44
July 29, 2018
5 Tips for Growing and Keeping Your Church Donation Base - #478
When it comes to topics that make people skittish, growing/keeping your church donation base is at the top of the list. There’s an unwritten and unspoken expectation that faith-based organizations perform their duties out of the goodness of their hearts. And, while it’s true that most churches are not in it for the money, it’s still necessary to think about funding in order to keep the lights on and your church functioning.
14:23
July 29, 2018
The Importance of Actually Using Marketing Data
You’ve glanced at your social media insights from time to time. You’ve set up your Google Analytics account, and you’ve linked it to Google Search Console. You know there’s a “Reports” tab in your email marketing software that will show you who opens what emails and so forth. You know you should dig into all of this data, but seriously…it’s too much! Who has the time to weed through all of it and try to turn it into a working marketing strategy that can benefit your company? We get it, really we do.
17:30
July 29, 2018
War Room Intensive Copy Workshop Day 2 (Episode #479): The 10 Rules for Creating Your Offer
It was all about the secret sauce to crafting the offer. The secret? Sequence. This fact may come as a surprise to you, but the actual offer is the LAST step in the formula. First, it pays to create a map in your copy for the reader. You do this with your headlines. Your prospect needs to look through the headlines to identify why he should purchase what you are offering and to find the solution to his problem in your product. Headlines are a big deal! 50% of readers only read the headlines and the P.S.
13:48
July 29, 2018
War Room Intensive Copy Workshop Day 1: Master Offer Creation - Human Psyche (Episode #480)
Day 1 of the Offer Creation Mastery course presented by none other than Perry Belcher was mind-blowing and entertaining at the same time. And we haven’t even started writing yet! Perry discussed some major concepts that are a MUST when it comes to creating compelling content that drives offers. You might need to break out your Psych 101 textbook to fully grasp the foundation of what moves people to buy… You aren’t a behavior analyst? That’s okay, you can learn some basics that will help you write to tap into the true reasons people buy—and keep buying.
11:30
July 29, 2018
4 SEO Keyword Research Tips You Should Apply | Episode #481
4 SEO Keyword Research Tips That Will Make Your Life Easier Keyword research can feel confusing and overwhelming, especially since it’s always evolving with the ever-present changes in digital marketing. But there are some simple SEO keyword research tips that can help, and that’s what this article is all about!
09:53
July 29, 2018
How to Win the Talent War and Hire Your Next Superstar Employee - Episode #482
You have 15 seconds to answer this question… How would you describe your employer brand? And go… (insert Jeopardy music) Tick-tock-tick-tock-tick-tock… How did you do? Did you struggle at all? Did you have any difficulty coming up with the right messaging?
21:58
July 29, 2018
The Latest Ecommerce Trends - Episode #483
In case you haven’t noticed, your mother’s favorite retailer has changed over the past decade. Might have even met the wrecking ball. At the very least, the teenagers do not hang out at the mall. Can you imagine making the investment in a brick-and-mortar store only to see it melt away? Yikes!
22:28
July 29, 2018
Trends in Digital Marketing That Will Make You Stand Out in 2018 - Episode #484
Marketing in 2018 is all about demonstrating that your clients can trust you are the best choice for them. In order to do that, you need to prove that, and you need to keep your company on their minds. Econsultancy, in association with Adobe, conducted a global survey of 12,795 marketing, creative, and technology professionals in the digital industry across EMEA, North America, and Asia Pacific. When asked about the single most exciting opportunity for the coming year, the top three results were as follows....
18:26
July 29, 2018
9 Tips for Crafting High-Quality Content for SEO - Episode #485
SEO is no longer about putting the right keyword in the right place. Now, it’s really all about content marketing. Google expects its top rankers to be providing high-quality content that is relevant, useful, and engaging on a regular basis. This is good news! No longer is SEO a game that requires black hat tricks to outsmart your competitors.
20:11
July 29, 2018
Why Marketing And Selling Online Can Yield Big Returns for Brick-and-Mortar Stores - Episode #486
We get it. You invested a ton of heart and soul into your brick-and-mortar store and probably some good ol’ fashioned blood, sweat, and cash as well. And here we are (yet another “know it all” marketing agency) telling you that if you don’t start investing some more cash into online marketing, you will be left behind and miss out on the massive opportunity. Here’s the thing…we can’t change the facts.
25:29
July 29, 2018
New Changes to Facebook Custom Audiences & Why Transparency Is Essential - Episode #487
Candor Is In, and “old-school professionalism” Is Out “Professionalism” is a completely different concept today than it was 10 years ago. These days, bloggers are becoming more real. Even corporations are reducing the “professional” image and replacing it with a more personal, candid tone. And people like it because it hits home and helps them relate and feel like they are understood. As a result, they come to like the company even more.
22:01
July 29, 2018
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