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Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

By Viral Solutions

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more)

Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
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Retargeting Allows Your Brand To Re - Engage Past Visitors | Episode #415

Viral Solutions: Your Chief Marketing Officer | Marketing and Business StrategyAug 01, 2018

00:00
05:37
Why CAC Cohort Analysis Is Important to the Sales Process
Jun 19, 202309:32
Developing a 360-Degree Marketing Plan: A Look at the Why and the How
Jun 12, 202309:19
How to Use Customer Churn Analysis to Your Advantage
Jun 05, 202310:60
How to Address the Challenges of Working from Home
May 22, 202308:44
Why Is Revenue Growth a Poor Metric for Gauging Success?
May 15, 202307:38
Accessibility in Design – Part 1: What It Is & Why It Matters

Accessibility in Design – Part 1: What It Is & Why It Matters

The World Bank reports there are over 1 billion people in the world living with a disability. So, it doesn’t seem fitting to call them a minority. This number is an important factor to consider when making a case for accessibility in design.

Adopting an accessibility-first approach is a significant step toward fostering inclusion in your user-centric web design efforts.

According to the Interaction Design Foundation, a great user experience is made up of three elements:

  1. Usability
  2. Graphic Design
  3. Accessibility

Let’s examine the impact of accessibility and why it matters...

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Check out the most recent web accessibility laws and policies to stay up to date.

If you’re looking for help improving your site’s accessibility or taking your marketing efforts up a notch, request a free consult with Viral Solutions today.

Read this blog: https://viralsolutions.net/accessibility-in-design/

Nov 03, 202209:51
Change Management Process Step 6: Generate Short-Term Wins

Change Management Process Step 6: Generate Short-Term Wins

Nov 01, 202211:21
What Are the Benefits of Surveys?

What Are the Benefits of Surveys?

Many business owners neglect to conduct surveys, not realizing how powerful they can be. There are countless benefits of surveys, especially when it comes to content creation. Although it may not hurt your business directly, failing to use surveys is a major missed opportunity.

Here’s the thing…

The content you create heavily influences your business’s growth. To succeed in the modern competitive environment, you must create strong content to market your brand and offerings effectively. But smart content creation is all about strategy. And one way to get valuable and actionable feedback to shape your content strategy is through the use of surveys.

Of course, surveys require a fair amount of planning to do properly. So, we understand you may not be convinced they’re worth the effort. That’s why we wanted to highlight the benefits of surveys so you can see just what you have to gain.

Read this article: https://viralsolutions.net/benefits-of-surveys/

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Do you need help with content creation or marketing in general? Schedule a free consult with Viral Solutions today. Our team is always happy to talk strategy.

Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Oct 29, 202208:55
How to Turn the Decline of Religion in the U.S. into an Opportunity

How to Turn the Decline of Religion in the U.S. into an Opportunity

Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup. For the first time in eight years, the numbers dropped below 50%, based on that same report. The decline of religion in the U.S. might seem alarming, but it is a learning opportunity for church leaders to adapt to the changing views of religion.

In this blog, you’ll learn how to identify those opportunities and utilize the best approach to make the most of them.

Enlisting the help of experts to assist with creative ways to keep your church growing is one of the best investments you can make. Learn more about our church marketing services today!

Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Read this article: https://viralsolutions.net/decline-of-religion-in-the-us/

Oct 27, 202211:28
Social Media Algorithms – Part 2: How to Increase Social Media Post Reach
Oct 25, 202215:13
Shopify vs. Amazon: Which One Is the Best for Your E-Commerce Store?
Oct 21, 202210:37
Organic vs. Paid Social Media: Harnessing the Power of Both
Oct 17, 202207:57
How Putting Customer Empathy into Practice Can Benefit Your Business

How Putting Customer Empathy into Practice Can Benefit Your Business

Empathy is the secret to great customer service. But how important is it really? According to recent research, 86% of consumers are willing to pay for products and services from businesses that prioritize customer empathy. The value of empathy has increased in post-pandemic times, according to the same research.

The importance of customer experience (CX) has greatly evolved since the term was coined by Lewis Carbone and Stephan Haeckel in 2014. We’re going to pull apart the role of empathy in delivering a better customer experience and why it matters.

Read this article: https://viralsolutions.net/customer-empathy/

Are you struggling to bring customer empathy into your company? Schedule a free consultation with our marketing experts at Viral Solutions. Let’s talk about how to incorporate greater empathy into everything you do for a better customer experience.

Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Oct 14, 202209:49
How to Film Yourself: Practical Tips You Can Apply Today
Oct 12, 202217:16
Should You Be Using Paid Traffic to Your Website?
Oct 10, 202206:47
Instagram Audience Engagement: How to Interact with Your Audience on Instagram
Oct 08, 202216:51
How to Nurture Business Relationships

How to Nurture Business Relationships

With the increased reliance on technology and automated tools, many marketers and business owners lose sight of what drives business growth—relationships. It’s easy to dismiss human connections when you have social media, apps, and other software for marketing. But knowing how to nurture business relationships is critical to building and expanding your business.

According to the 2017 Gallup State of the American Workplace report, organizations committed to strengthening business relationships had a 20% sales increase and a 10% customer metrics increase. (These aren’t numbers to scoff at!) Of course, every business is unique, but this shows that other methods aid business expansion.

Read this article: https://viralsolutions.net/how-to-nurture-business-relationships/

If you want to get professional insight and advice on developing a suitable marketing plan and building stronger business connections, schedule a free consultation with us!

Oct 06, 202210:36
URL Tracking with UTM Parameters: How It Works
Oct 04, 202208:24
Building an Effective Church Marketing Campaign: What You Shouldn’t Overlook
Oct 01, 202211:51
Brand Design Inspiration – Part 3: Where to Find Brand Design Inspiration
Sep 26, 202209:48
Insights from CMWorld 2022: The Truth about Digital Fatigue
Sep 23, 202207:41
Insights from CMWorld 2022: Developing a Relatable, Memorable Brand Voice
Sep 22, 202208:49
What Is the Customer Value Journey®?
Sep 21, 202211:18
How to Create Helpful Content & Why It’s Worth Doing

How to Create Helpful Content & Why It’s Worth Doing

In August 2022, Google announced a new update emphasizing “helpful” content. This update, which finished rolling out on September 9, is designed to provide searchers with more original, authentic, and useful content. It introduces a site-wide ranking signal used (along with many others) to evaluate pages for ranking purposes. In other words, it's an effort by Google to “unspam” the web by pushing irrelevant and low-quality content further down in the search results.

Google's mission is to ‘organize the world's information and make it universally accessible.' Ultimately, this update is just another way they're working to achieve that mission—encouraging website owners/content creators to take a people-first approach to content and offer real value to searchers.

So, what exactly is helpful content? And why is it so important? Let's take a closer look…

Read this article: https://viralsolutions.net/helpful-content/

Need some help reviewing the content on your site and your marketing in general? Request a FREE marketing audit today.

Sep 19, 202209:08
Future of Customer Experience: Why You Should Prioritize an Omnichannel Experience & How to Do It
Sep 16, 202208:31
Brand Design – Part 2: Don’t Underestimate the Importance of Color

Brand Design – Part 2: Don’t Underestimate the Importance of Color

Choosing the right colors is an essential part of building a solid brand identity. That’s because consumers are 80% more likely to recognize your brand when you use consistent colors. As we discussed in the first part of this series, great design is vital to making an excellent first impression, and the importance of color goes hand in hand with that.

Let’s take a deep dive into color psychology and how that plays into your branding and overall marketing strategy.

Read this article: https://viralsolutions.net/importance-of-color-in-brand-design/

Use our style guide template to learn how to create a winning design and maximize color psychology to achieve your brand goals.

Sep 14, 202210:18
Business Owner Burnout: 7 Tips to Overcome It
Sep 13, 202212:58
Understanding the Value and ROI of Online Communities

Understanding the Value and ROI of Online Communities

Creating a vibrant online community where customers can discuss your products is a great way to build a buzz about your brand, nurture loyalty, and even boost sales. But it’s hard to know if the time and effort are worth it without having an effective way to measure the value and ROI of online communities.

The problem is that measuring the ROI of online communities is not as straightforward as it seems. It’s not as simple as starting an online community and then measuring how your sales improve.

That’s because the value of an online community goes far beyond improving immediate sales and lasts indefinitely. In fact, direct sales usually play an insignificant part in the real value of online communities. There are many more effective ways to sell products!

When it comes down to it, online communities offer additional value that is hard to quantify. They can help increase awareness and interest in your brand and move prospects down the marketing funnel.

They provide even less tangible benefits, such as improving the experience for loyal customers by allowing them to share tips and ideas about your products. They can also do the following:

  • Promote goodwill
  • Attract a fan base for your brand
  • Nurture long-term loyalty

That said, using the standard definition of ROI will significantly undervalue the contribution an online community can make to the success of your business. That’s because you calculate ROI by dividing an investment’s net profit by its initial cost. ROI, on its own, doesn’t take into account the longer-term costs and benefits of your investment.

Instead, you’ll need to embrace a broader definition of ROI if you want to know the real value of hosting a community. So, read on to learn what you need to know to understand the actual value and ROI of online communities.


Read this article: https://viralsolutions.net/roi-of-online-communities/

Get a FREE Marketing Audit: https://viralsolutions.net/services/free-50-point-marketing-audit/

Sep 10, 202219:29
Brand Design – Part 1: How Do You Judge Design Quality?

Brand Design – Part 1: How Do You Judge Design Quality?

According to the U.S. Chamber of Commerce, 55% of brand impressions are based on visual branding elements. This important statistic emphasizes the value of the phrase “first impressions last.” You want that impression to be a good one, and design quality is a critical aspect of it.

But what is good design, really? What one person considers good might not be equal to another’s opinion. The subjective nature of design adds to the complexity of an already confusing part of branding.

Here, we’ll discover how to solve this problem when it comes to building your brand identity and more.

If you want to leverage the expertise of our top designers, be sure to download our style guide template. It will simplify your design approach while giving you plenty of customization options to make your ideas come to life.

Read this article: https://viralsolutions.net/how-do-you-judge-design-quality/

Sep 08, 202208:56
Google to Phase Out Third-Party Cookies in 2024: How to Prepare for a Cookieless Future
Sep 06, 202213:39
How to Address Low Website Traffic & Bring in Visitors
Sep 03, 202210:34
QR Code Marketing: How to Make the Most of This Technology
Aug 31, 202208:53
Helpful Tips on Product Photography for E-Commerce
Aug 26, 202208:53
Everything You Need to Know About Demand Marketing
Aug 25, 202207:44
Why You Need an Effective Content Marketing Strategy
Aug 22, 202213:36
How Church Storytelling Can Deepen Your Connection with Members
Aug 19, 202209:17
How Small Businesses Should Adapt to Meet Their Customers’ Needs
Aug 15, 202210:34
What Email Marketing KPIs to Consider
Aug 10, 202209:59
The Dos and Don’ts of Creating Great Captions for Instagram Posts
Aug 08, 202209:05
How Audience Analysis Can Improve Communication
Aug 05, 202208:16
How to Use Instant Experience Ads on Facebook and Instagram to Your Advantage
Aug 03, 202207:37
The Importance of Using Multiple Social Media Platforms
Aug 01, 202209:07
How to Adapt to the Facebook Home Feed Redesign & Why
Jul 29, 202208:23
How to Encourage Church Members to Serve & Volunteer
Jul 27, 202209:59
How to Identify Your Business Competitors
Jul 25, 202209:36
Business Podcasting – Part 4: How to Promote Your Podcast
Jul 22, 202211:05
7 UX Best Practices to Boost Conversion Rates
Jul 20, 202210:08
Cost-Effective Marketing: How to Promote Your Business for Free
Jul 18, 202210:09
Business Podcasting – Part 3: How to Record and Edit a Podcast
Jul 15, 202209:43
Why Blogging Is Important: Bringing in Leads & More
Jul 13, 202210:28