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This Is Virginia Kerr: Video and Marketing Hacks for Women

This Is Virginia Kerr: Video and Marketing Hacks for Women

By Virginia Kerr
Video + Social Media + Online Marketing

Are you ready to become confident and unforgettable on video? Then this is for you.

Former TV anchor, host and producer, turned Video Strategist- Virginia was able to replace her TV news anchor income with her side business, launch her own TV show and now she is dedicated to helping women build their online businesses using video.

This podcast is a must if you want to learn how to use video and storytelling to grow your audience and convert followers into customers. Get simple strategies and hacks to master video and your success.
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59| Stop Relying on Reels to Build Your Business
Instagram Reels are hot right now, but only using Reels is not a good video marketing strategy. We are breaking down what types of videos you need to be posting to grow your business. We will also talk about the different types of platforms and how some are better than others for business. And how you can repurpose your videos and make more money with them! If you are overwhelmed and frustrated that your videos aren't converting people into customers, this episode is for you!!! And if you want more of this strategy and to learn exactly what to say, how to say it and how to create videos in a short amount of time..check out This Is Video School. My program that helps you master video in just a few weeks.
October 15, 2021
58| Instagram Changes and Crashes: What Do We Do Now?
We’re breaking down the new changes on Instagram, the lessons we can learn from last weeks Instagram's crash and how we need to tweak our online video strategy for the new year. We’re all feeling angst on so many levels with the changes online but mostly OFF LINE. We can't live on autopilot. We need to be aware of what's taking our time and whether it deserves that time and energy. How are we going to show up for the people in our lives and for the RIGHT people!? How are we going to scale a profitable business with video without going insane in the process?!? Hang on! I feel a shift happening and I can't wait to experience it with you!
October 8, 2021
57| Testing Your Videos
Yes video can be scary. Frustrating. Overwhelming. But when you see each video as an experiment. As a test. It gets easier and you get better at much more quickly. Today I am sharing how I tested my way from no video on social media...all the way to becoming a video coach and cranking out video on multiple platforms every day. I'm also sharing how I am currently testing a concept and you can steal my strategy to use on your next test. Also, the next Reels Challenge starts Monday April 5th inside my course This Is Video School. You don't want to miss it!!! And you save $100 if you join now before the price goes up on Monday.
April 1, 2021
56| Your Reels Insights
Here's how to breakdown your Instagram Reels to figure out what's working and what's not working. I'm taking you into a Q and A session with the members of my course This Is Video School. You'll hear how to get people back to your account with Reels and how to analyze a Reel to see why it was successful or why it wasn't successful. We also talk about Reels cover images and why you need them. Grab my FREE Reels Cover Templates so you always have an image ready to go!
March 24, 2021
55| Results from My 30 Day Reels Challenge
What happens when you post 30 Reels in 30 learn a lot. Here's a break down of the lessons I learned. While I did gain 10,000 new followers by posting every day for 30 days I also learned what people like and what they don't like. I discuss what worked and what did not work in this live training I did inside my video course This is Video School.
January 20, 2021
54| Your Reels Strategy Plan
Reels can grow your audience but you want to grow your audience with the followers who want and need your services and products. This is a Reels training I did in my Real Reels Challenge Facebook Group. You will learn exactly how to plan and prepare your Reels so you can start creating them now and attract the right people too your account. This is also a sample of what my video course This Is Video School is all about. And this week only you can save $100 on lifetime access to the course.
January 12, 2021
53| Our Biggest Gifts From 2020
This year was overwhelming, unexpected, heartbreaking and straight up hard but it wasn't a fail. It wasn't a loss. It wasn't a total disappointment. We cannot go into 2021 without recognizing the gifts of 2020. This is a breakdown of my 10 greatest lessons from 2020 and how to use them to set you up for a successful 2021. 
December 29, 2020
52| Burnout: How To Keep Going When You Don’t Feel Like It
It's the week of Christmas and the stress and daily grind can wreck a person if they're not careful. This episode is a real and raw confession and plan. You are not alone. You need a strategy, a break and fresh outlook. This breaks them all down for you.
December 23, 2020
51| How to Get More Engagement LIVE VIDEO COACHING
If you are having a hard time getting engagement on your videos or figuring out how to put your personality in the videos while making them valuable..this will break it down for you. Listen in to this LIVE video strategy session with one of the members of This Is Video School.
December 15, 2020
50| LIVE VIDEO COACHING: Tools to Better Plan Your Videos
If you feel all over the place with your videos and that they aren't helping you grow your audience, this episode is for you. You can listen in as I help Santa figure out a video marketing strategy to get the message out about his one on one virtual visits. We dive into specific ways he can crank out videos to grow his audience and book more sessions by Christmas. We also talk about tricks to helping him look more personable on camera. If you listen and want to learn more about booking a session with your child visit
December 8, 2020
49| Answering Your Reels Questions
How do you make a Reel? What content should you put in a Reel? Why should you use Reels in the first place for your business? We are going all in on Instagram Reels and how you can use it to grow your audience and grow your business. I'm giving you my strategy that helped me grow my Instagram account by more than 30,000 followers with Instagram Reels. 
December 1, 2020
48| 5 MUST DO Steps Before You Hit Record on Your Next Video
Many people think their videos don't get watched because they have a small audience, they don't have the right equipment or a weak on camera presence. But the biggest mistake they make is NOT strategically planning their video before they hit record. This is my 5 Step Strategy to growing an audience and converting followers into clients with my videos. It's how I grew my Instagram account by 30K followers in less than three months and grew two TikTok accounts to well over 275k followers each and now make a 5 figure monthly income from videos. You will need to be ready to take massive notes for this one. Let's go!
November 18, 2020
47| How to Stand Out with Your Video
Learn how to get noticed on social media so you can achieve that end of the year business goal. When it comes to standing out on video there are a handful of ways that will help people notice you more. This episode shares them. 
November 11, 2020
46| LIVE VIDEO COACHING! Create a Video Content Plan
This is a video strategy session with health coach Jenn Pickett. She wants to show up more consistently with video, attract more clients and start using Reels to grow her audience.  You will be a fly on the wall during our strategy session to learn how to get a video content plan and how to use video on Instagram so you can increase your sales. 
November 4, 2020
45| How to EVOLVE
Don't run from your mistakes. Run with your lessons. This episode is about how Oprah, Nick Saban and Gary Vaynerchuk changed my life and how the lessons I learned can help change your life too.
October 27, 2020
44| What People Really Want to See on Social Media
When you stop creating content and start documenting, you won't have a problem staying consistent. In this episode we dissect how to document each day so that you build trust with your ideal person and convert followers into customers.
October 20, 2020
43| Simplify Your Social Media Strategy
Simplify your content planning and creating process for social media. This strategy will help you manage your social media accounts so you are consistent. I'll break down how to build a story foundation for your video content planning to help you save time and show up as the real you while creating valuable content for your ideal person.
October 13, 2020
42| LIVE COACHING Spilling All My Marketing Secrets
Today we talk to Tara who is a health and wellness consultant in Huntingdon, England. We tackle everything from the fear of posting to what type of content is appropriate for your Instagram Stories versus your feed. I'm also giving you a breakdown of how I find content, test it and increase engagement. There's a training on that after our conversation. So grab a pen and get ready for tons of hacks and ideas! 
April 21, 2020
41| LIVE COACHING: How to Make Your Stories and Content Standout Plus Ways to Grow Your Biz During Social Distancing
In this live coaching session we cover how to brand the look of your stories and other content, plus ways to build your business both online and behind the scenes.
April 14, 2020
40| LIVE COACHING How to Increase Engagement and Sales with Stories and Social Proof
Today we listen in as I answer a member of our Facebook Community's questions about using video in her stories and social proof to build her business. 
April 7, 2020
39| The Easiest Thing You Can Do Right Now to Increase Sales
Do you know how to collect and share social proof? How to get people to see themselves in someone else's transformation that you personally had something to do with? In this episode, we go over all the different types of social proof, how to collect it and how to share it in the most effective way.
April 1, 2020
38| Content Types and Systems to Help You Build Your Business During the Coronavirus
I take you inside our Facebook Community for a live training on the different types of content and systems to help you build your audience and business. You'll also hear several examples on how to build your credibility and set yourself apart online without coming across as inappropriate or insensitive to all that's going on in our country right now.
March 27, 2020
37| Coronavirus Business Strategy and Ideas
How do you keep promoting and running your business when everyone is dealing with the Coronavirus and facing uncertainty? In this episode we discuss content ideas and ways to build your business online without coming across as insensitive or out of touch. 
March 19, 2020
36| Learn How Diving Into Your Past Can Change Your Video Marketing
If you really want to standout and be unforgettable online, you need to take a thorough inventory of your past to find your unique stories and qualities that can help you be the real you. In this episode I share a live training I did with my IGTV Video Challenge group this week. Get ready to take notes. This episode is packed with exercises and tips to help you with video content!
March 10, 2020
35| How to Use IGTV to 10X Your Business
IGTV is like the Netflix of your Instagram. It's an opportunity for you to let people binge watch your videos so that they can learn from you and feel like they know you. Virginia gives you ideas on what to create videos about and how to use them to grow your audience and attract more followers and potential customers.
March 7, 2020
34| Creating Content Categories for Your Brand Plus IG Hacks and Video Tips
How to break down your story and share it so that other people can relate and learn from you. You will also hear about some great Instagram hacks for going live and repurposing content. As well as some on camera tips to help you show up confident and comfortable on video.
February 27, 2020
33| How Long Does It Take to Get Results From Your Marketing Message
So you started this new way of branding and marketing but you're not sure if it's working. You want to know if you're doing something wrong or if it just hasn't been long enough. That's what we are going to figure out in this episode. Questions to ask yourself to make sure you're doing the right way. How to transition a conversation into business. And how to me more direct with your messaging.
February 25, 2020
32| How to Focus On the Right Things So You Hit Your Goals
How to plan activity and use messages to hit your income goals.
February 18, 2020
31| Never Run Out of Content Again With This Simple System
Social media can be overwhelming but it doesn't have to be. Here's an easy step by step system you can use to generate content everyday. Plus I'm giving you my secrets to how I prepared people to go on camera to talk about their business and products when I was in television.
February 11, 2020
30| 5 Ways to Break Through Fear and Become Successful
What’s holding you back from doing what you know you need to do to become successful? Do you really know what you want your life, business and relationships to be like? This is a play by play to help you identify what’s holding you back and what you need to do to become successful.
February 4, 2020
29| 5 Powerful Ways to Make Your Business Sustainable
This is for you if you feel like your business is t moving forward and you’re feeling stuck. These are 5 super effective ways to build a solid sustainable business.
January 28, 2020
28| Why Your Business Isn’t Fun Anymore
We’re talking about all the self sabotaging traps and joy suckers that can creep into your business and steal your fun. Plus how to get back the fun and start growing your business again.
January 21, 2020
27| The 3 Biggest Marketing Mistakes + My Video Strategy
Trying to figure out why no one responds to your posts? What used to work does t work anymore? Maybe you’re making one of these mistakes. Here’s what to do instead to attract new customers.
January 14, 2020
26| When God Calls Us to Move
Do you ever feel like you’ve got something more in you that you’re not tapping into? You too afraid to try new things or too busy to make the time to pursue them? This is how I ripped off the bandaid and went for it.
January 6, 2020
25| The 5 Things You Need to Leave in 2019
We are talking about all the self sabotaging things you need to leave behind in 2019 so you can become the person you want and we’re called to be.
December 31, 2019
24| Why Not Niching Down Is Hurting Your Business
Are you talking to a very specific person when you post content? Because if you’re not you are hurting your business and your chances of increasing your audience on social media. This episode explains why and helps you identify your ideal person and niche.
December 19, 2019
23| How IGTV and Live Video Can Grow Your Business
In this episode we talk about how to use IGTV and Live Video the right way. And how it can save you time and build your audience and credibility.
December 9, 2019
22| The 5 Types of IG Stories You Should Post Each Day
In order to build trust so that people will buy from you, you need to post valuable content each day. This episode gives you the 5 types of valuable content to post in your IG and Facebook stories each day.
December 4, 2019
21| How to Build Your Biz without Cold Messages
We go over language and ways to build relationships with messages online- the right way!
November 26, 2019
20| How to Share Your Story Effectively
Who hasn’t verbally vomited? We just don’t shut up and our story goes on and on. Or we make the mistake of not sharing stories because we don’t know hat to say. This episode explains why storytelling is the most important part of branding. But there’s psychology behind it and if you want it to work ya gotta know the science and art to it.
November 5, 2019
19| How to Grab People’s Attention with Your Content
We discuss the biggest mistakes people make when creating content. And why people won’t pay attention unless they know how to create content for their ideal customer.
October 28, 2019
18| How I Replaced My Income with My Side Biz
These are the 5 key steps I took to replace my income with my side business. Plus what I would have done differently.
October 21, 2019
17| Biggest Video Marketing Mistakes on Social Media
Frustrated because no one watches your videos? Here are some mistakes to avoid and ways to improve your audience engagement with your online videos.
October 14, 2019
16| How to Sell Without Being Salesy
Do you ever feel like Joanna Gaines was selling to you on her show Fixer Upper?!? Exactly! On this episode we talk about how to be the Joanna of your Fixer Upper. And no I don’t mean home decor. I mean getting people to know like and trust you so that they want to buy whatever it is you sell.
October 9, 2019
15| Network Marketing: What Your Upline Didn’t Tell You
Network Marketing...some people love it. Some people hate it. Here’s my story and what I would have done differently.
October 1, 2019
14| How to Brand Yourself with Your “Thing”
You’ve heard you need to brand yourself. You may even know what the thing is that sets you apart from others. But now what? This episode will show you how to niche down and attract your ideal client.
September 23, 2019
13| How to Find Your “Thing”
Ever struggle to find your purpose? Or your niche? Get ready to dive in and discover the Thing that’s going to lead you to your purpose and niche. Whether you’re a business owner or not this will set your soul on fire!!!
September 6, 2019
12| How to Gain More Followers on Instagram and Share Your Story with Lindsay Wanner
Lindsay Wanner is a young mom of three who quit her day job to pursue her art business. She went from a couple thousand followers on Instagram to over 20,000 and is sharing how she finds the right people to follow and engage with them.
August 30, 2019
11| Simple Steps to Help You Show Up as the Real You on Social Media with Angel James
How to grow your following and create content that will get people to engage with you
August 22, 2019
10| There’s Not Enough Time and Other Lies You Tell Yourself with Jill Farmer
Hear from Life Coach and Time Management Extraordinaire Jill Farmer as she explains how to take small steps to accomplish big goals. We dish on working mom life, how to delegate, squeeze in side businesses, manage social media and networking etiquette.
August 16, 2019
9| How to Adjust Your Failure Tolerance and Have Fun Failing
How to look forward to failing, tap into your strengths and bring back the fun in your life and business.
August 9, 2019
8| Giving Up Versus Burning Out: Which One Are You
One of two things happen when you’re running on fear. Sometimes the most successful people are actually fueled by fear. Here’s how to know if you’re motivated by fear and how to change it.
August 2, 2019
7| Why Playing It Safe Is the Riskiest Thing You Can Do
You think staying right where you are is the safest place to be but it actually is the riskiest place to be. And the key is apply this to all areas of your life. Here’s how applying this concept to one area ...will cause you to self sabotage your success.
July 30, 2019
6| How to Get What You Want Out of Life
Did you know you can literally reprogram your mind to focus on what you need to get what you want? Listen to this and you will understand exactly how it works and you can start seeing life with a different filter.
July 19, 2019
5| Simple Steps to Help You Get Out of a Negative Mindset
Do you feel like you’re stuck? You can’t figure out how to move forward? Fear has paralyzed you? Understanding how your brain works and how thoughts can hold you back can help you get out of a funk. Here’s a quick explanation on how your brain works with some simple steps on how to move forward and push through your fear.
July 11, 2019
4| How the Concept of the One Thing Can Help You Reach Your Goals
When we overcomplicate things it's hard to stay laser focused. It's hard not to get overwhelmed. On this episode we explore what kind of progress you can make when you just focus on one thing...Plus I explain how this concept prepared me for my first sober vacation surrounded by wine and drinking buddies in Spain.
July 2, 2019
3| Why You Behave and Think the Way You Do
Ever wonder how you always seem to attract the same types of people into your life? Or seem to have the same conflicts? Maybe you feel like you're playing a game of wacka mole with your bad behaviors. Here's the one word that helped me understand all of the above.
June 24, 2019
2| How I Quit Drinking Without Rehab or Meetings
This is a play by play to how I quit drinking by intentionally changing my beliefs and my identity. Even if you don't have a problem with drinking, this can help you shed light on what's holding you back from being the person you want to be. 
June 17, 2019
1| Why I Started This Podcast
Today we're talking about why in the world I started this podcast and how you can get the most out of these episodes.
June 14, 2019