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This Is Virginia Kerr: Video and Marketing Hacks for Women

This Is Virginia Kerr: Video and Marketing Hacks for Women

By Virginia Kerr

Video + Social Media + Online Marketing

Are you ready to become confident and unforgettable on video? Then this is for you.

Former TV anchor, host and producer, turned Video Strategist- Virginia was able to replace her TV news anchor income with her side business, launch her own TV show and now she is dedicated to helping women build their online businesses using video.

This podcast is a must if you want to learn how to use video and storytelling to grow your audience and convert followers into customers. Get simple strategies and hacks to master video and your success.
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17| Biggest Video Marketing Mistakes on Social Media

This Is Virginia Kerr: Video and Marketing Hacks for WomenOct 14, 2019

00:00
24:18
65| Get My 2022 Posting Strategy

65| Get My 2022 Posting Strategy

Ah, the age-old (well, 10ish years old) question… How do you get views on Instagram?
Maybe you’re just starting out on your ‘gram journey. Or maybe you’ve noticed your views have taken a dip post-holidays (this is very common, don’t panic). So what do you do? We’ll go into all this and more in this episode of This is Virginia Kerr.
I’m taking a deep dive into:

How Instagram actually works in terms of the algorithm
Techniques to make your content stand out while retaining your sanity

A steady combination of planning within a framework of flexibility will ensure you are producing compelling content without getting burnt out.
Batching when you’re able to and/or scheduling dedicated times to post can go a long way in ensuring consistency and quality. Shaking it up in terms of the types of posts you're creating (lives, reels, stories, etc) go a long way in reaching different audiences as you connect through different ways.
And it’s not like you have to batch or keep that pace forever. This is not a linear process; you don’t have to maintain constant upward momentum. Because that’s unsustainable, and you will end up crying in a corner.
Let’s avoid this…
Tune in to the full episode for more tips on creating content to expand your reach on Instagram.
And, as always, don’t forget that your story and personality are what set you apart from everyone else in your industry. Don’t hold yourself back from sharing these gifts with the world!
If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr
For more information about the podcast, or to learn more about This is Video School, visit
www.thisisvirginiakerr.com
I would love to connect with you more on social media! You can find me at:
Instagram: instagram.com/thisisvirginiakerr
Facebook Group: www.facebook.com/groups/2572966429659470
Jan 07, 202234:01
64| LIVE COACHING! Set Up Your Video Strategy and Goals for the New Year!
Nov 12, 202119:18
63| Secrets to Being Confident on Camera
Nov 09, 202120:38
62| Stop Overthinking Your Video with My Baby Step Plan

62| Stop Overthinking Your Video with My Baby Step Plan

Does video scare you? Do you overthink it? Run out of ideas? Worry that you'll look dumb and people will talk about you? I was that person too! I came up with a step by step plan to help me overcome my fear and get on Instagram stories, LIVE, Reels and Instagram video (formally known as IGTV.) I used it to get on TikTok and YouTube too! I am giving you my exact plan today!!


I'm also giving you my holiday special on my program This Is Video School!!! If you liked this episode you will love having lifetime access to my course where I breakdown branding, editing, video creation and strategy. If you use this method you will never run out of content ideas to attract and convert your ideal customer again! Click here to save $100 on lifetime access and join before we start our next Reels challenge inside the course on November 15th! See you inside!

Nov 08, 202123:54
61| Attract the Right People with This Brand Strategy

61| Attract the Right People with This Brand Strategy

You brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing.

You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video!

Oh- side note. I got this from a carousel post I created for Instagram..We'll talk about repurposing content too. SUH WEET!!!! 

Oct 29, 202125:12
60| Wanna Stand Out Online? Do This!
Oct 23, 202133:08
59| Stop Relying on Reels to Build Your Business
Oct 15, 202121:37
58| Instagram Changes and Crashes: What Do We Do Now?

58| Instagram Changes and Crashes: What Do We Do Now?

We’re breaking down the new changes on Instagram, the lessons we can learn from last weeks Instagram's crash and how we need to tweak our online video strategy for the new year.
We’re all feeling angst on so many levels with the changes online but mostly OFF LINE. We can't live on autopilot. We need to be aware of what's taking our time and whether it deserves that time and energy. How are we going to show up for the people in our lives and for the RIGHT people!? How are we going to scale a profitable business with video without going insane in the process?!?
Hang on! I feel a shift happening and I can't wait to experience it with you!
Oct 08, 202126:55
57| Testing Your Videos

57| Testing Your Videos

Yes video can be scary. Frustrating. Overwhelming. But when you see each video as an experiment. As a test. It gets easier and you get better at much more quickly. Today I am sharing how I tested my way from no video on social media...all the way to becoming a video coach and cranking out video on multiple platforms every day. I'm also sharing how I am currently testing a concept and you can steal my strategy to use on your next test. Also, the next Reels Challenge starts Monday April 5th inside my course This Is Video School. You don't want to miss it!!! And you save $100 if you join now before the price goes up on Monday.

Apr 01, 202120:18
56| Your Reels Insights

56| Your Reels Insights

Here's how to breakdown your Instagram Reels to figure out what's working and what's not working. I'm taking you into a Q and A session with the members of my course This Is Video School.

You'll hear how to get people back to your account with Reels and how to analyze a Reel to see why it was successful or why it wasn't successful.

We also talk about Reels cover images and why you need them. Grab my FREE Reels Cover Templates so you always have an image ready to go!

Mar 24, 202119:19
55| Results from My 30 Day Reels Challenge
Jan 20, 202117:24
54| Your Reels Strategy Plan

54| Your Reels Strategy Plan

Reels can grow your audience but you want to grow your audience with the followers who want and need your services and products. This is a Reels training I did in my Real Reels Challenge Facebook Group. You will learn exactly how to plan and prepare your Reels so you can start creating them now and attract the right people too your account.
This is also a sample of what my video course This Is Video School is all about. And this week only you can save $100 on lifetime access to the course.
Jan 12, 202142:26
53| Our Biggest Gifts From 2020

53| Our Biggest Gifts From 2020

This year was overwhelming, unexpected, heartbreaking and straight up hard but it wasn't a fail. It wasn't a loss. It wasn't a total disappointment. We cannot go into 2021 without recognizing the gifts of 2020. This is a breakdown of my 10 greatest lessons from 2020 and how to use them to set you up for a successful 2021. 

Dec 29, 202022:49
52| Burnout: How To Keep Going When You Don’t Feel Like It

52| Burnout: How To Keep Going When You Don’t Feel Like It

It's the week of Christmas and the stress and daily grind can wreck a person if they're not careful. This episode is a real and raw confession and plan. You are not alone. You need a strategy, a break and fresh outlook. This breaks them all down for you.
Dec 23, 202020:28
51| How to Get More Engagement LIVE VIDEO COACHING

51| How to Get More Engagement LIVE VIDEO COACHING

If you are having a hard time getting engagement on your videos or figuring out how to put your personality in the videos while making them valuable..this will break it down for you. Listen in to this LIVE video strategy session with one of the members of This Is Video School.

Dec 15, 202030:51
50| LIVE VIDEO COACHING: Tools to Better Plan Your Videos
Dec 08, 202022:06
49| Answering Your Reels Questions

49| Answering Your Reels Questions

How do you make a Reel? What content should you put in a Reel? Why should you use Reels in the first place for your business? We are going all in on Instagram Reels and how you can use it to grow your audience and grow your business. I'm giving you my strategy that helped me grow my Instagram account by more than 30,000 followers with Instagram Reels.
Dec 01, 202023:32
48| 5 MUST DO Steps Before You Hit Record on Your Next Video

48| 5 MUST DO Steps Before You Hit Record on Your Next Video

Many people think their videos don't get watched because they have a small audience, they don't have the right equipment or a weak on camera presence. But the biggest mistake they make is NOT strategically planning their video before they hit record. This is my 5 Step Strategy to growing an audience and converting followers into clients with my videos. It's how I grew my Instagram account by 30K followers in less than three months and grew two TikTok accounts to well over 275k followers each and now make a 5 figure monthly income from videos. You will need to be ready to take massive notes for this one. Let's go!
Nov 18, 202034:31
47| How to Stand Out with Your Video

47| How to Stand Out with Your Video

Learn how to get noticed on social media so you can achieve that end of the year business goal. When it comes to standing out on video there are a handful of ways that will help people notice you more. This episode shares them. 

Nov 11, 202017:42
46| LIVE VIDEO COACHING! Create a Video Content Plan

46| LIVE VIDEO COACHING! Create a Video Content Plan

This is a video strategy session with health coach Jenn Pickett. She wants to show up more consistently with video, attract more clients and start using Reels to grow her audience. 

You will be a fly on the wall during our strategy session to learn how to get a video content plan and how to use video on Instagram so you can increase your sales. 

Nov 04, 202041:46
45| How to EVOLVE

45| How to EVOLVE

Don't run from your mistakes. Run with your lessons. This episode is about how Oprah, Nick Saban and Gary Vaynerchuk changed my life and how the lessons I learned can help change your life too.

Oct 27, 202017:51
44| What People Really Want to See on Social Media

44| What People Really Want to See on Social Media

When you stop creating content and start documenting, you won't have a problem staying consistent. In this episode we dissect how to document each day so that you build trust with your ideal person and convert followers into customers.

Oct 20, 202014:55
43| Simplify Your Social Media Strategy

43| Simplify Your Social Media Strategy

Simplify your content planning and creating process for social media. This strategy will help you manage your social media accounts so you are consistent. I'll break down how to build a story foundation for your video content planning to help you save time and show up as the real you while creating valuable content for your ideal person.

Oct 13, 202015:45
42| LIVE COACHING Spilling All My Marketing Secrets

42| LIVE COACHING Spilling All My Marketing Secrets

Today we talk to Tara who is a health and wellness consultant in Huntingdon, England. We tackle everything from the fear of posting to what type of content is appropriate for your Instagram Stories versus your feed. I'm also giving you a breakdown of how I find content, test it and increase engagement. There's a training on that after our conversation. So grab a pen and get ready for tons of hacks and ideas! 

Apr 21, 202034:50
41| LIVE COACHING: How to Make Your Stories and Content Standout Plus Ways to Grow Your Biz During Social Distancing

41| LIVE COACHING: How to Make Your Stories and Content Standout Plus Ways to Grow Your Biz During Social Distancing

In this live coaching session we cover how to brand the look of your stories and other content, plus ways to build your business both online and behind the scenes.

Apr 14, 202024:01
40| LIVE COACHING How to Increase Engagement and Sales with Stories and Social Proof

40| LIVE COACHING How to Increase Engagement and Sales with Stories and Social Proof

Today we listen in as I answer a member of our Facebook Community's questions about using video in her stories and social proof to build her business. 

Apr 07, 202026:41
39| The Easiest Thing You Can Do Right Now to Increase Sales

39| The Easiest Thing You Can Do Right Now to Increase Sales

Do you know how to collect and share social proof? How to get people to see themselves in someone else's transformation that you personally had something to do with? In this episode, we go over all the different types of social proof, how to collect it and how to share it in the most effective way.

Apr 01, 202021:44
38| Content Types and Systems to Help You Build Your Business During the Coronavirus

38| Content Types and Systems to Help You Build Your Business During the Coronavirus

I take you inside our Facebook Community for a live training on the different types of content and systems to help you build your audience and business. You'll also hear several examples on how to build your credibility and set yourself apart online without coming across as inappropriate or insensitive to all that's going on in our country right now.

Mar 27, 202039:18
37| Coronavirus Business Strategy and Ideas

37| Coronavirus Business Strategy and Ideas

How do you keep promoting and running your business when everyone is dealing with the Coronavirus and facing uncertainty? In this episode we discuss content ideas and ways to build your business online without coming across as insensitive or out of touch. 

Mar 19, 202032:01
36| Learn How Diving Into Your Past Can Change Your Video Marketing

36| Learn How Diving Into Your Past Can Change Your Video Marketing

If you really want to standout and be unforgettable online, you need to take a thorough inventory of your past to find your unique stories and qualities that can help you be the real you. In this episode I share a live training I did with my IGTV Video Challenge group this week. Get ready to take notes. This episode is packed with exercises and tips to help you with video content!

Mar 10, 202030:32
35| How to Use IGTV to 10X Your Business

35| How to Use IGTV to 10X Your Business

IGTV is like the Netflix of your Instagram. It's an opportunity for you to let people binge watch your videos so that they can learn from you and feel like they know you. Virginia gives you ideas on what to create videos about and how to use them to grow your audience and attract more followers and potential customers.

Mar 07, 202029:21
34| Creating Content Categories for Your Brand Plus IG Hacks and Video Tips

34| Creating Content Categories for Your Brand Plus IG Hacks and Video Tips

How to break down your story and share it so that other people can relate and learn from you. You will also hear about some great Instagram hacks for going live and repurposing content. As well as some on camera tips to help you show up confident and comfortable on video.

Feb 27, 202036:25
33| How Long Does It Take to Get Results From Your Marketing Message

33| How Long Does It Take to Get Results From Your Marketing Message

So you started this new way of branding and marketing but you're not sure if it's working. You want to know if you're doing something wrong or if it just hasn't been long enough. That's what we are going to figure out in this episode. Questions to ask yourself to make sure you're doing the right way. How to transition a conversation into business. And how to me more direct with your messaging.

Feb 25, 202024:29
32| How to Focus On the Right Things So You Hit Your Goals

32| How to Focus On the Right Things So You Hit Your Goals

How to plan activity and use messages to hit your income goals.
Feb 18, 202026:04
31| Never Run Out of Content Again With This Simple System

31| Never Run Out of Content Again With This Simple System

Social media can be overwhelming but it doesn't have to be. Here's an easy step by step system you can use to generate content everyday. Plus I'm giving you my secrets to how I prepared people to go on camera to talk about their business and products when I was in television.
Feb 11, 202036:44
30| 5 Ways to Break Through Fear and Become Successful

30| 5 Ways to Break Through Fear and Become Successful

What’s holding you back from doing what you know you need to do to become successful? Do you really know what you want your life, business and relationships to be like? This is a play by play to help you identify what’s holding you back and what you need to do to become successful.
Feb 04, 202030:58
29| 5 Powerful Ways to Make Your Business Sustainable

29| 5 Powerful Ways to Make Your Business Sustainable

This is for you if you feel like your business is t moving forward and you’re feeling stuck. These are 5 super effective ways to build a solid sustainable business.
Jan 28, 202019:01
28| Why Your Business Isn’t Fun Anymore

28| Why Your Business Isn’t Fun Anymore

We’re talking about all the self sabotaging traps and joy suckers that can creep into your business and steal your fun. Plus how to get back the fun and start growing your business again.
Jan 21, 202029:21
27| The 3 Biggest Marketing Mistakes + My Video Strategy

27| The 3 Biggest Marketing Mistakes + My Video Strategy

Trying to figure out why no one responds to your posts? What used to work does t work anymore? Maybe you’re making one of these mistakes. Here’s what to do instead to attract new customers.
Jan 14, 202027:40
26| When God Calls Us to Move

26| When God Calls Us to Move

Do you ever feel like you’ve got something more in you that you’re not tapping into? You too afraid to try new things or too busy to make the time to pursue them? This is how I ripped off the bandaid and went for it.
Jan 06, 202017:08
25| The 5 Things You Need to Leave in 2019

25| The 5 Things You Need to Leave in 2019

We are talking about all the self sabotaging things you need to leave behind in 2019 so you can become the person you want and we’re called to be.
Dec 31, 201927:16
24| Why Not Niching Down Is Hurting Your Business

24| Why Not Niching Down Is Hurting Your Business

Are you talking to a very specific person when you post content? Because if you’re not you are hurting your business and your chances of increasing your audience on social media. This episode explains why and helps you identify your ideal person and niche.
Dec 19, 201917:27
23| How IGTV and Live Video Can Grow Your Business

23| How IGTV and Live Video Can Grow Your Business

In this episode we talk about how to use IGTV and Live Video the right way. And how it can save you time and build your audience and credibility.
Dec 09, 201928:41
22| The 5 Types of IG Stories You Should Post Each Day

22| The 5 Types of IG Stories You Should Post Each Day

In order to build trust so that people will buy from you, you need to post valuable content each day. This episode gives you the 5 types of valuable content to post in your IG and Facebook stories each day.
Dec 04, 201912:10
21| How to Build Your Biz without Cold Messages

21| How to Build Your Biz without Cold Messages

We go over language and ways to build relationships with messages online- the right way!
Nov 26, 201926:25
20| How to Share Your Story Effectively

20| How to Share Your Story Effectively

Who hasn’t verbally vomited? We just don’t shut up and our story goes on and on. Or we make the mistake of not sharing stories because we don’t know hat to say. This episode explains why storytelling is the most important part of branding. But there’s psychology behind it and if you want it to work ya gotta know the science and art to it.
Nov 05, 201928:27
19| How to Grab People’s Attention with Your Content

19| How to Grab People’s Attention with Your Content

We discuss the biggest mistakes people make when creating content. And why people won’t pay attention unless they know how to create content for their ideal customer.
Oct 28, 201931:19
18| How I Replaced My Income with My Side Biz

18| How I Replaced My Income with My Side Biz

These are the 5 key steps I took to replace my income with my side business. Plus what I would have done differently.
Oct 21, 201931:26
17| Biggest Video Marketing Mistakes on Social Media

17| Biggest Video Marketing Mistakes on Social Media

Frustrated because no one watches your videos? Here are some mistakes to avoid and ways to improve your audience engagement with your online videos.
Oct 14, 201924:18
16| How to Sell Without Being Salesy

16| How to Sell Without Being Salesy

Do you ever feel like Joanna Gaines was selling to you on her show Fixer Upper?!? Exactly! On this episode we talk about how to be the Joanna of your Fixer Upper. And no I don’t mean home decor. I mean getting people to know like and trust you so that they want to buy whatever it is you sell.
Oct 09, 201922:22