The eCommerce Growth Series - Presented by Visiture
By Ronald Dod
The eCommerce Growth Series - Presented by VisitureJan 12, 2021
PWAs and Predictions: Embracing the Future of eCommerce with BigCommerce
In this episode of The eCommerce Growth Series, Amir Hessabi, Senior Solutions Engineer at BigCommerce, discusses the benefits of using PWAs for eCommerce brands and makes a prediction on what eCommerce may look like in the future. Some of Amir’s points include:
- How the use of PWAs will affect merchants
- Finding the ideal fit for businesses interested in a PWA
- Building the proper PWA and reaping the benefits
- Accepting new technologies in the eCommerce industry
Thank you to Amir Hessabi at BigCommerce, and thank you for joining us today. If you have any questions, please feel free to email ron@visiture.com. See you next time!
The eCommerce Growth Series - How Sock Drawer Sells Happiness Through Culture and Connection
In this episode of The eCommerce Growth Series, Brianna Mallory, Marketing Director at The Sock Drawer, shares the importance of creating human connections while staying true to their whimsical work culture. Some of the points Brianna touches on include:
- Using diversification to improve customer acquisition and retention
- Creating personal connections through the digital world
- Selling happiness rather than selling a product
- The importance of a supportive and healthy work culture
- Focusing on the micro-moments to find success
Thank you to Brianna Mallory at Sock Drawer, and thank you for joining us today. If you have any questions, please feel free to email ron@visiture.com. See you next time!
The Right Blend: How Naked Wines Shook Up the Industry with Their Online Wine Community
In this episode of The eCommerce Growth Series, we're joined by Greg Banbury, VP of Growth and Co-Founder of Naked Wines. He stops by to discuss how Naked Wines grew their eCommerce efforts in multiple markets and became a disrupter in the wine industry. Some of the things we discussed include:
1. How Naked Wines Got Started
2. How the Brand Grew in Multiple Markets
3. Using Partnerships to Sell to Other Customer Bases
4. Understanding Your Customers and What They Want
5.The Importance of Building a Community
6. How They Work to Keep Their Customers Engaged
Thank you for joining the eCommerce Growth Series and a big thank you to Greg Banbury at Naked Wines. If you have any questions, please feel free to email me at Ron@visiture.com. We'll see you next time.
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Using Affiliate Marketing to Grow Your eCommerce Business -- with Refersion
On this episode of The eCommerce Growth Series, we're joined by Nick and Richard from Refersion as they discuss how eCommerce brands can use affiliate and influencer marketing to grow not only their brand, but sales and revenue as well.
Some of the topics we touched on include:
1. Building a Community of Influencers and Affiliates
2. How to Use Influencers and Affiliates to Build Segmenting Offers
3. Managing Affiliate Marketing Internally vs. With an Agency
4. How to Measure Affiliate Marketing
5. Using SEO and Affiliate Marketing Together
Thanks for listening to The eCommerce Growth Series! If you have any questions, please feel free to email me at Ron@Visiture.com. You can also reach the Refersion team with very simple emails, which I love, which is Nick@Refersion.com and Richard.Carreon@Refersion.com. Thank you. We'll see you next time.
How Manly Bands Uses Creativity to Fuel Their D2C eCommerce Brand
In this episode of The eCommerce Growth Series, Stephanie Bregman, CMO of Manly Bands, stops by to discuss how they use creativity to fuel their business - from product sources, to unique naming, to sarcastic Twitter responses. Some of the things we touched on include:
1. How Manly Bands was born out of a frustration from a lack of men's wedding bands
2. The importance of having strong creative assets
3. Using creativity throughout departments
4. The importance of customer service and treating your customers as best as you can
5. Using partnerships and ambassadors to promote your content and products
6. The rise of eCommerce due to COVID
7. Giving back and building a successful work culture
8. Thinking outside of the box when merchandising
Thank you for joining the eCommerce Growth Series. And a big thank you to Stephanie Bregman at Manly Bands. If you have any questions, please feel free to reach out to me at Ron@visiture.com. We'll see you next time.
How eCommerce Brands Can Be Successful with Retention Marketing --- with Listrak
In this episode of The eCommerce Growth Series, we're joined by Cory Whitfield, Senior Director of Solutions and Partnerships at Listrak, to discuss how eCommerce brands can utilize retention marketing to their benefit. Some of the topics we covered include:
1. How to use SMS effectively
2. Using SMS as a complimentary tactic to email marketing
3. Pre-internet tactics that work today
4. How to personalize your messaging
5. Utilizing the right channel at the right time
6. How to be successful in a cookieless world
The Importance of (Correctly) Tagging for eCommerce Brands --- with Elevar
On this episode of The eCommerce Growth Series, we're joined by Brad Redding from Elevar to discuss proper tagging for eCommerce brands. Some of the topics we touch on include:
1. How Elevar helps brands correctly manage their tags
2. Horror stories of incorrect tagging
3. Different types of tagging issues
4. What happens when you implement too many tags
5. Data privacy and GDPR
6. What merchants need to know about a post-cookie world
7. Using data segmentation events and attribution modeling to achieve higher performance campaigns
If you have any questions, please feel free to reach us at Ron@Visiture.com and Brad@Elevar.com. Elevar is spelled E-l-e-v-a-r. Thank you and we'll see you next time.
How COVID is Changing Trends in eCommerce -- with Adobe
For this episode, Cole Waldron from Adobe joins us to discuss how the COVID-19 pandemic has and is changing the trends in the eCommerce industry. Some of the areas we discussed include:
1. How COVID has changed how brand manufacturers do commerce
2. How general consumer behavior has shifted
3. How grocery and restaurants can utilize eCommerce
4. The digital experience post-COVID
5. How to leverage subscription services right now
6. COVID messaging tactics
If you have any questions, please feel free to reach me at Ron@visiture.com and we'll see you next time.
Selling on Amazon: Past, Present and Future -- with Amazon Advisors
In this episode, we chat with Mike Begg from AMZ Advisers on what eCommerce brands need to know about selling on Amazon, including:
1. What's new with Amazon
2. How Amazon has changed with the COVID-19 pandemic
3. Optimizing product pages to win in Amazon
4. Amazon Organic vs. Paid Marketing
5. The relationship between Amazon and sellers
6. Amazon's own brands
7. The future of Amazon and their competitors
If you have any questions, please feel free to reach out to me at Ron@visiture.com or Mike at Mike@amzadvisers.com.
Growing a Fully Online B2B Brand -- with Polycase
On this episode of The eCommerce Growth Series, we talk with Erin Brunner and Kate Began from Polycase on how they took a 30-year old B2B company completely online and grew through eCommerce. Some areas we touched on include:
1. Building a brand new B2B eCommerce website
2. Managing a complex B2B customer acquisition model
3. How to educate both customers and internal team members on how to use a website
4. The future of B2B eCommerce
For any questions, feel free to email ron@visiture.com. Thanks for listening!
What eCommerce is Doing for Traditional Businesses -- with BigCommerce
In this episode of The eCommerce Growth Series, we discuss eCommerce and how it is revolutionizing traditional businesses with Evan Perkins from BigCommerce.
Some of the items we discuss include:
1. How consumers, especially millennials, are changing how we shop online
2. How consumer behavior is shifting for both B2C and B2B
3. Integrating legacy systems
4. What headless commerce means for the future
5. How social media is changing traditional businesses
6. Subscription fatigue and how to avoid it
7. Subscription fatigue and how to avoid it
For any questions, feel free to reach out to ron@visiture.com or to evan.perkins@bigcommerce.com. Thanks for listening!
Tax and the Future of Enterprise eCommerce -- with Vertex
On this episode of The eCommerce Growth Series, we sit down with Nate Stohrer, a Solutions Manager at Vertex to discuss what eCommerce merchants need to know about tax and where the future of enterprise eCommerce is heading.
A few of the things you'll hear about:
1. Tax compliance and how to make sure you're covered
2. What you need to know and look for when it comes to auditing
3. How COVID is affecting taxes and eCommerce in general
4. The future of food and beverage in eCommerce
5. How to manage taxes when using marketplaces
6. How the cloud is helping security and scalability
7. How platforms make it easy for merchants to set up online
For any questions, feel free to reach out to ron@visiture.com or to nate.stohrer@vertex.com. Thanks for listening!
eCommerce: Past, Present and Future -- with Omnisend
For this episode of The eCommerce Growth Series, we sit down with Jamie Sutton, currently the GM of North America at Omnisend. As a legend in the eCommerce space, Jamie departs some of his wisdom for brands looking to grow their business.
Here are a few of the topics we discussed;
1. Jamie's rise at Shopify - from building Shopify site 400 to starting Shopify Plus and building it into the behemoth it is today.
2. How eCommerce brands can use business intelligence and data to make better business decisions - from operations to marketing.
3. The emergence of headless commerce and PWAs - and what they mean for eCommerce merchants.
4. Technologies out there that are disrupting the eCommerce space and can help transform eCommerce business - such as Omnisend and Daasity.
5. Modern Commerce 2020 - an industry-leading merchant-only conference for eCommerce brands hosted in Charleston, SC.
eCommerce Tax Implications -- with Avalara
For this episode of The eCommerce Growth Series, we sit down with Jordan Carpenter, Strategic Alliance Manager at Avalara to talk tax implications for eCommerce businesses.
Here are a few of the topics we discussed:
1. How taxes vary on state and city levels
2. How merchants should reconcile all of the different taxes
3. What B2B merchants need to know about eCommerce taxes
4. Economic nexus as it is in the US and what it means for merchants looking to expand internationally
5. Current eCommerce trends and future industry technologies
Magento 2 Open-Source vs. Magento Commerce
In this episode, we sit down with one of our Senior Software Developers, Shawn Foster to discuss the similarities and differences between Magento Open-Source and Magento Commerce.
See How The Builder Depot Grew from a 6,000 Square Foot Warehouse to 60,000 In Just 5 Years
In this episode, we sit down with David Shearn, CEO of The Builder Depot to discuss the pursuit of success within his eCommerce business, what worked and what didn’t.
Talking eCommerce Sales Tax with Avalara
In this episode, we sit down with Jordan Carpenter to discuss the ever-changing sales tax implications for eCommerce businesses.
Refrigiwear Grows Online 1,500% in Five Years
In the second episode, I sit down with Jason McClain, the Director of Marketing at Refigiwear.
Refrigiwear is the leader in apparel for cold working conditions. For the longest time online was not a serious channel for the company until Jason McClain came on board.
Five years later their eCommerce division is up 1,500% and a much larger part of the overall company.
Hear from Jason McClain how they achieved this growth.
You can also listen to the full 22-minute interview and audio-only version.
In this episode, you will learn:
- Why lifestyle imagery is important
- How to choose which channels to optimize for
- How search engines helped capture customers
- And more...
Tiege Hanley Experiences “Astronomical” Growth in 3 Years.
For this episode, we talk to Kelley Thorton with Tiege Hanley. They’ve experienced “astronomical” growth in just 3 years and Kelley shares his fantastic insight into how Tiege Hanley has grown.
In this episode you’ll learn:
How Tiege Hanley created a new category
Partnering with Key Influencers
The importance of culture
And more…