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VRMA Arrival

VRMA Arrival

By VRMA
The official podcast of the Vacation Rental Management Association (VRMA). As the only organization representing the entire spectrum of the vacation rental industry, VRMA has an audience of both vacation rental managers and suppliers, large and small. Join us as we discuss vacation rental management trends, hot topics and association initiatives with the industry’s leading minds.
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Industry Trends & Revenue Management with Rented’s Cliff Johnson

VRMA Arrival

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Advocacy Series, Episode 3: A Discussion with Scott Leggat, CEO, LSI and Steve Milo, CEO, VTrips
This episode features a conversation with LSI’s Scott Leggat and VTrips’ Steve Milo, who chat with VRMA Government Affairs Director Greg Holcomb about VRMA’s Advocacy Fund and advocacy initiatives.
25:47
September 16, 2020
Advocacy Series, Episode 2: A Discussion with Bob Milne, COO, Vacasa and Matt Renner, SVP Business Development, Track
This episode features a conversation with Vacasa’s Bob Milne and Track’s Matt Renner, who chat with VRMA Government Affairs Director Greg Holcomb about VRMA’s Advocacy Fund and VRMA’s advocacy initiatives.
24:02
September 10, 2020
Advocacy Series, Episode 1: A Discussion with Tiffany Edwards, Coletta Consulting
Tune-in to VRMA's official podcast series as we discuss vacation rental management trends, hot topics, and association initiatives with the industry’s leading minds. Our latest episode features a conversation with Coletta Consulting's Tiffany Edwards, who chats with VRMA Government Affairs Director Greg Holcomb about VRMA’s Advocacy Fund and Collaborative Committee.
19:50
August 28, 2020
The COVID-19 Impact of Short-Term Rentals Survey with Scott Shatford and David Krauss
In this episode, join Greg Holcomb (VRMA Government Relations Director), David Krauss (founder and CEO of Rent Responsibly), and Scott Shatford (founder and CEO of AirDNA. The group discusses the newly-released survey report from VRMA—in partnership with AirDNA and Rent Responsibly—which highlights the impact of the COVID-19 pandemic on the U.S. short-term rental industry. Listen as they go over the importance of this special report, what’s happening with current trends, how bookings are being affected, and more.
43:14
May 29, 2020
VRHP New Cleaning Guidelines in Light of COVID-19 with Durk Johnson and Michelle Williams
Cleaning your vacation rental property can be a tedious, time-consuming task on a normal day, let alone in the midst of a global pandemic. Join Vacation Rental Housekeeping Professionals (VRHP) Executive Director Durk Johnson and VRHP chairperson and VRMA Board member Michelle Williams as they discuss the new cleaning guidelines part of the VRMA & VRHP SafeHome campaign. The two cover disinfection and sanitation techniques, recommended products, maintenance, the importance of communication, and how to implement these new guidelines into your housekeeping routines in light of COVID-19. Listen now! Episode notes: You can view the Environmental Protection Agency (EPA’s) continually updated list of disinfectants for use against COVID-19 here. Visit the VRHP standards and practices page to learn more and view the new guidelines. For more COVID-19 information, you can visit the VRMA COVID-19 resources page.
28:55
May 6, 2020
Industry Trends, #VRMAEurope, and Recent Vacasa News with Vacation Rental Expert Simon Lehmann
Join VRMA Executive Director Mike Copps as he talks with Simon Lehmann, founder of AJL Consulting and featured speaker at the upcoming 2020 VRMA European Conference in Lisbon, 15-17 March. The pair go over Simon’s significant background in this sector—from running Interhome to his work with Phocuswright and Vacasa. They discuss recent news regarding Eric Breon’s resignation at Vacasa and dive into a host of relevant industry topics that will all be discussed at the VRMA European Conference, including professionalism, standardization, property management company growth, opportunities in the space, and more.
48:53
February 18, 2020
Distribution, Marketplaces, and #BookDirect with Vince Perez
Join VRMA Executive Director Mike Copps as he talks with Vince Perez, founder of FetchMyGuest. The two talk all things distribution, from the current state of listing sites and marketplaces in the vacation rental space to opportunities tied to #BookDirect. Vince and Mike go over the challenges the industry is facing—particularly on the regulatory front—and the importance of telling our story. Additionally, Vince goes into detail about other technological opportunities and challenges within the industry, and piques Mike’s interest talking about his time as a professional baseball player in Japan. Pop in your earbuds, get comfortable, and listen now—and don’t forget to subscribe wherever you’re listening!
59:49
February 4, 2020
Durk Johnson, VRHP Executive Director and Master of the House
Join VRMA Executive Director Mike Copps as he talks with Durk Johnson, Executive Director of the Vacation Rental Housekeeping Professionals and Master of the (back of the) House. Mike and Durk talk all things Vacation Rental Housekeeping Professionals (VRHP), including the exciting news about the recent merger of their respective organizations and what that means moving forward. Durk also discusses trends in the industry, what he sees down the road, and how VRMA and VRHP are uniquely positioned to address these exciting changes. Additionally, Durk gives a preview of where VRHP will be in 2020, from their own seminars to VRMA events. Learn how to get your company up to speed on all things housekeeping, maintenance, and laundry—listen now!
57:15
January 28, 2020
Industry Trends & Revenue Management with Rented’s Cliff Johnson
Join VRMA Executive Director Mike Copps as he talks with Rented Chief Commercial Officer Cliff Johnson. Cliff is also co-founder of Vacasa as well as VRMA board member and true subject matter expert. The two discuss revenue management, the process of pivoting business models, the changing dynamics of the vacation rental industry over the course of Cliff’s ten years as a part of the community, consolidation, where the industry is heading, how VRMA needs to be positioning itself to get ahead of these changes, and much more. There’s a ton of information in here as Cliff shares his extensive knowledge; listen to the latest Arrival episode now!
1:01:45
December 18, 2019
North American Vacation Rental Survey Results with Transparent’s Pierre Becerril
Join VRMA Executive Director Mike Copps as he talks with Transparent’s co-founder and CEO Pierre Becerril about their recent collaborative effort to launch a North American Vacation Rental industry survey. The two discuss the survey process and results, net steps and future plans (spoiler: there will be a survey conducted every year moving forward), where to access the 2019 survey report (free to VRMA members), and some key-takeaways from the 2019 edition including data regarding distribution, marketing, technology utilization, revenue management, and more. It’s a comprehensive report and there’s a lot to discuss; listen to the latest episode now! Episode Notes: Survey results and report Transparent article: "United States of Distribution: How Vacation Rental Distribution in the US is Evolving" Transparent article: "Growth in the US vacation rental market – how do you keep up?"
51:06
December 11, 2019
Vacasa COO Bob Milne
Join VRMA Executive Director Mike Copps as he interviews Bob Milne, Chief Operating Officer of Vacasa, North America’s largest vacation rental platform. Mike and Bob dive into all things Vacasa, with a particular emphasis on recent headlines regarding funding, acquisitions (with a focus on Wyndham Vacation Rentals), and a potential IPO. The two also discuss Vacasa’s proprietary software & technology and plans for expansion in vacation rentals as well as HOAs and realty. There’s a lot going on with Vacasa, and we try to cover all of it.
1:02:13
November 25, 2019
Vacation Rental Tech Trends with Sean Miller
VRMA Executive Director Mike Copps chats with PointCentral President Sean Miller. The two talk technology within the vacation rental space and beyond: from keyless entry to artificial intelligence and everything in between. Learn more about Sean and his role at PointCentral, what technologies property managers should be utilizing, and what you can expect from Sean’s sessions at the upcoming VRMA International Conference.
55:45
October 10, 2019
Steve Milo: Part 2
Join VRMA’s Executive Director Mike Copps and CEO of VTrips, Steve Milo, as part two of their series continues. Learn more about Steve’s path to leadership as an association volunteer and board member at the state and national level, what drives his passion and focus on industry advocacy efforts, and what VRMA should be doing for the industry moving forward. Steve also discusses trends and hot topics he sees coming down the road, and who he hopes to see speaking at VRMA 2020. Listen now!
43:36
October 3, 2019
Steve Milo: Part 1
Join VRMA’s Executive Director Mike Copps as he chats with Steve Milo, Founder and CEO of VTrips. In part one of this series, the pair discuss Steve’s role in the industry and how he got to where he is today, his reputation as a sought-after speaker at industry events and what he gets out of his presentations, what his role and topics will be during the VRMA International Conference, and more! Listen now!
26:28
September 26, 2019
Gearing Up for the 2019 International Conference
VRMA Executive Director Mike Copps is joined this week by Erica Klein, VRMA’s Director of Education. With the 2019 International Conference fast approaching, the two dive in and give you all the info you need on the largest global event in the vacation rental industry. Content, thought processes, narratives, networking – they cover it all! Listen to learn more about this global event and why you should be attending.
37:21
September 9, 2019
Get Ready: Google & Vacation Rentals with Rentals United CMO Vanessa De Souza Lage
Join VRMA’s Executive Director Mike Copps as he talks with Rentals United CMO Vanessa De Souza Lage. Join Mike and Vanessa as they talk Google: How is the Google world impacting the vacation rental ecosystem? They also delve into Vanessa’s role within Rentals United, what you can look forward to during upcoming VRMA events, and the ins and outs of Channel Management. Listen now!
23:35
August 29, 2019
Driving Cultural Change: Diversity & Inclusion Initiatives with Guesty COO Vered Raviv Schwarz
Join VRMA’s Executive Director Mike Copps as he chats with Guesty COO Vered Raviv Schwarz. The pair discuss her background and role within the company, the critical role of technology in property management, Guesty’s commitment to diversity and inclusion initiatives, and how these initiatives contribute to any company’s success. Listen now to find out more! 
33:19
August 14, 2019
An Interview with VRM Intel's Amy Hinote
Join VRMA’s Executive Director Mike Copps as he jumps into discussion with Amy Hinote, founder and editor of VRM Intel. Listen as they cover Amy’s “scrappy” story on her start within the vacation rental industry over 10 years ago. Data, revenue management, upcoming events—they discuss it all. What does Amy have to say on hot topics going on in the vacation rental space? Listen now to find out more. 
45:51
July 22, 2019
Past, Present & Future Part 3: An Interview with VRMA President-Elect, Toby Babich
VRMA Executive Director Mike Copps sits down with industry leaders to take a 360-degree look at VRMA—its past, present and future—in this three-part series. Part 3 jumps forward in time with VRMA president-elect, Toby Babich. The two take a deeper dive into the future of the industry and discuss the growth within the vacation rental community. Learn how Toby has successfully climbed the VRMA ladder and what he’s looking forward to as he prepares to take the reins as president.
29:08
July 1, 2019
Past, Present & Future Part 2: An Interview with Current VRMA President, Jodi Refosco
VRMA Executive Director Mike Copps sits down with industry leaders to take a 360-degree look at VRMA—its past, present and future—in this three-part series. Part 2 jumps into the topic of change within the industry. How did VRMA’s current president Jodi Refosco get to where she is today? Where is VRMA now, and where is it going in the future? Listen to learn more!
20:10
June 19, 2019
Past, Present & Future Part 1: An Interview with VRMA Immediate Past-President, Mike Harrington
 VRMA Executive Director Mike Copps sits down with industry leaders to take a 360-degree look at VRMA—it’s past, present and future—in this three-part series. Part 1 dives into industry trends, VRMA strategy, and past-president Mike Harrington’s legacy and impact. How did he get started in the vacation rental industry, and where is he today? Listen to find out more!
21:35
May 23, 2019