Wayfind Marketing Live

Wayfind Marketing Live

By Wayfind Marketing
Marketing can feel overwhelming. Wayfinding in this business is an art and it takes experience and creativity to stay on track. Join us on Fridays for Wayfind Marketing Live, a podcast by StoryBrand Certified Guide and owner of Wayfind Marketing, Steve Phipps, and co-host AnnieLaurie Walters, as they share ideas about how to make marketing easier for small businesses and nonprofits. Learn more about our company at wayfindmarketing.com.

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Ep. 21: What 8 Years at Chick-fil-A Taught Me About Creating Great Customer Experiences
If your marketing is only focused on winning new customers, you're missing out on one of the easiest ways to grow your revenue base. One of the biggest mistakes I see businesses make is, once they win a customer, they move on to winning more new customers and stop nurturing the new relationship they've just won. It's always more profitable to market to your existing customers who already know you, like you, and trust you, than it is to go out and just get new customers.  In this episode of Wayfind Marketing Live, we unpack the idea of marketing to your current customers and lessons learned about the value of creating great customer experiences from Steve's days as a franchisee at Chick-fil-A.    Tune in for a conversation about how to create great customer experiences that are memorable and sharable, as well as, how to calculate the lifetime value of a customer and increase that number over time.  Catch the next show live on Fridays at noon on YouTube, Facebook, LinkedIn, and on our website http://wayfindmarketing.com/live.
26:25
July 13, 2020
Ep. 20: Eleven Marketing Tactics that Will Make You More Money
Does marketing your business feel like throwing spaghetti against the wall to see what will stick? Haphazard marketing tactics randomly thrown together won’t produce sustainable results that grow your business. Good marketing starts with a strategy that matches tactics to each stage of the customer's journey. In this episode of Wayfind Marketing Live, we share eleven marketing tactics that operate in-step with the way your customers buy for bigger results and maximum ROI. Watch the replay by clicking the image above or listening to our podcast on anchor.fm, iTunes, Spotify, or your preferred podcast player. We are in the middle of a series on building a one-page marketing roadmap. Catch the previous episodes here. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Catch us live each Friday at 12 pm, CDT, on LinkedIn, Facebook, Youtube, or on our website http://wayfindmarketing.com/live
29:30
June 26, 2020
Ep. 19: Four Things You Need for a Business-Growing Marketing Plan
Have you ever wanted to create a marketing plan for your business, but just weren’t sure where to start? A strong foundation will win you more business, but you won't get very far by charging forward without a plan. You need a marketing roadmap that establishes your audience, your goals, your "why," and your message.    In this episode of Wayfind Marketing Live, we'll discuss four questions you can answer to give clarity and direction to your marketing strategy.    1. Who is your customer?  2. What are your goals?  3. What makes you different?  4. What's your one-liner? We are in the middle of a series on building a one-page marketing roadmap. Catch the previous episodes here. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CST on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
27:04
June 19, 2020
Ep. 18: How to Move Prospects from Know, to Like, to Trust
Do you know what it takes to move prospects from know, to like, to trust? Marketing isn't just about making sales and closing deals. It's about building trust-based relationships and that can take time. If we're only focused on selling we run the risk of losing credibility and trust with our customers which may unintentionally damage the relationships we're working so hard to build.    In this episode of Wayfind Marketing Live, we are diving into part two of our series on how to create a one-page marketing plan. We give you actionable ways to build trust and loyalty between you and your customers and talk about why both time and timing matter, how to communicate intentionally and with empathy through each stage of the buyer's journey, and how to turn new customers into loyal, raving fans.    Show Notes:  1. How to Take Your Prospects from Curious to Committed 2. How to Satisfy Your Customer's Curiosity & Win More Deals 3. Build Trust. Reduce Risk. Win More Customers. 4. How to Help Your Customers & Prospects to Commit Catch us live each Friday at 12 pm, CDT, on LinkedIn, Facebook, Youtube, or on our website http://wayfindmarketing.com/live
26:11
June 17, 2020
Ep. 17: How to Grow Your Business With a One-Page Marketing Plan
Are you tired of marketing that just doesn't work? It's easy to get frustrated. There are a gazillion marketing choices, and there's just not enough time to figure out which ones are best for your specific business. If any of this resonates with you, be sure to tune into Wayfind Marketing Live for our new series: How to Grow Your Business With a One-Page Marketing Plan. In this episode, we introduce the concept of a one-page marketing plan and begin to talk through the process of building a strong foundation for marketing your business that will reduce your frustration and maximize your ROI. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
25:46
June 5, 2020
Ep. 16: Three Things You Can Do to Generate More Sales Now
Cranking out new sales isn't always as hard is it seems. On this episode of Wayfind Marketing Live, we talk about three simple and powerful things you can do to generate more business sooner rather than later.    Resources mentioned in this show: Win More Leads with These Three Things https://www.wayfindmarketing.com/blog/win-more-leads-with-these-three-things/ Marketing Essentials to Cut Through the Noise & Win More Customers https://www.wayfindmarketing.com/blog/marketing-essentials-to-cut-through-the-noise-win-more-customers-wayfind-marketing-live/ Six Ways to Get More Leads From Your Website https://www.wayfindmarketing.com/blog/six-ways-to-get-more-leads-from-your-website/ Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
22:57
June 1, 2020
Ep. 15: How to Help Your Customers & Prospects to Commit
Winning new customers is a lot like dating. If you ask someone to marry you on the first date, there's a good chance there won't be a second one.  Many businesses miss the chance to win a new customer because they ask too soon ("will you marry me?") or they ask in some vague, hinting, or unclear way ("I like getting coffee with people, don't you?"). On this episode of Wayfind Marketing Live, we'll teach you how to avoid these mistakes and share effective ways to ask your prospects and customers to commit without coming off vague or too strong. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.  Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
24:35
May 24, 2020
Ep. 14: Build Trust. Reduce Risk. Win More Customers.
Marketing to your customers is like taking them traveling. It requires a lot of trust, which is at the heart of every decision your customer will make. If they don't trust you, they won't do business with you. So if you're not building trust in your conversations, on your website, and through all your marketing activities, you are probably losing business. In this episode of Wayfind Marketing Live, we discuss how to weave messages of trust into every aspect of your marketing.    Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
24:12
May 18, 2020
Ep. 13: How to Satisfy Your Customer's Curiosity & Win More Deals
What kind of first impression does your website or sales pitch make on potential customers? Does it wow them and keep them dialed in or is their brain telling them it's time to think about something else? In this episode of Wayfind Marketing Live, we talk through the process your customer's brain goes through to decide if your business is relevant (so you win more deals) or irrelevant (lost opportunities) for their needs. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
36:21
May 11, 2020
Ep. 12: How to Take Your Prospects from Curious to Committed
Do you know the three phases every one of your customers goes through before they become your customer? If you don't, you might be missing out on sales opportunities. Or at the very least, you may find that your marketing activities aren't getting the results you were hoping for. On today's podcast, we introduce the three phases so your marketing sales activities can start generating more wins. Curiosity - your prospects want to know who you are and what you do Enlightenment - they want to know how you solve their problems Commitment - you need to invite them to take the next step in the sales process Getting clarity on these phases and learning how to communicate in each of these steps will be like strapping a rocket onto your sales and marketing. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
36:43
May 1, 2020
Ep. 11: How to Lead & Innovate Your Organization When Everything Is Changing
In this episode of Wayfind Marketing Live, John Carroll, Executive Director of City Leadership and Founder of Choose901, joins us to share his insight based on years of helping leaders adjust and innovate, whatever the circumstances. You'll come away with ideas that will help you lead your business or nonprofit through the weeks and months ahead. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CST on Facebook, YouTube or here on our website at wayfindmarketing.com/live.
1:03:42
April 29, 2020
Ep. 10: Win More Leads with These Three Things
Good marketing should result in leads that become customers, but we often see marketing efforts fall short of producing the expected results. The good news? There's a simple way to fix it.  In this podcast, you will learn how to create downloadable content that generates leads, craft emails, and structure sales letters that actually work.   Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.  Learn more at wayfindmarketing.com.
43:40
April 27, 2020
Ep. 9: Banter, Encouragement, Wisdom, and the Confessions of a Serial Entrepreneur
Sometimes you meet someone in the business world who both challenges and encourages you. That kind of person makes the people around them better. Trey Stafford is one of those people. He started his first business when he was in college (which wasn't that long ago) and went on to start several others, including a moving company, a health store, and a digital marketing agency. He also co-launched Gravity to help connect the Memphis business community through networking events (great events, BTW). Did we mention he's only 26?   So why are we telling you all of this? Because Trey joins Steve Phipps on this episode of Wayfind Marketing Live and shares some great stories and advice.    Here are a few things you'll hear:   Lessons he learned from starting his companies  What he sees with small businesses now  Marketing and business tips  His goal of filling the FedEx Forum  Other stories you'll want to hear   Grab your lunch or coffee (or both) and join us. You will be encouraged and we bet you'll learn something.  Wayfind Marketing Live is hosted by Steve Phipps, founder, and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business.  Learn more at WayfindMarketing.com/live
39:14
April 22, 2020
Ep. 8: Six Website Fixes to Win More Customers
Right now, every customer opportunity matters. And your website plays a big part in helping you win those new customers.  In this podcast, we share six website fixes you can make so you don't lose those opportunities. Whether you're focused on survival or you're trying to position your business for new growth, each of these will help; and it won't take a rocket scientist to implement.   Here are the six fixes:  1. Clarify - make sure your headline and main image answer three critical questions so it can pass the grunt test.  2. Show - use great images to help your site visitors know how you make their life better. We'll talk about one type of image that makes a huge difference.  3. Guide - position your brand as the guide who helps the customer (the hero) win the day by using your product or service. We'll discuss the two essential characteristics of the guide.  4. Prove - show your prospects that you can solve their problem. But it won't be your words that matter; it's someone else's.  5. Explain - give your visitors a clear path to move forward. It's as easy as 1-2-3.  6. Invite - ask for their business. We'll show you one simple change you can make to win more business.   Download the free guide that's chock-full of great tips and hacks: 6 Ways to Get More Leads from Your Website Additional Resources:  How to get more business with compelling images and where to find them Why Playing the Hero Will Cost You Business and How to Fix It Why Customers Don’t Trust What You Say and What to Do About It Two Simple Plans That Can Help You Win More Customers  A Strong Call to Action Will Make You More Money on Your Website Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.  Learn more at wayfindmarketing.com.
49:59
April 18, 2020
Ep. 7: How to Network Like a Champ While We're All Stuck at Home
Does marketing your business depend on getting out and attending networking events and activities? If so, you're not alone. Many of us are having to reinvent how we network and meet people since almost every in-person event has been canceled. In this podcast,  we are joined by Jana Cardona, the Executive Director for BNI Midsouth. We discuss how to creatively network and move your business forward, one Zoom meeting at a time.  Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
45:17
April 15, 2020
Ep. 6: Three Steps to Clarifying Your Marketing Message & Winning More Customers
I'm willing to bet that no one has ever said they love feeling confused. Well, there was that one guy I went to school with, but other than him, people don't like confusion. More importantly, your customers and prospects don't want to be confused, especially when it comes to figuring out how your business can make their life better Because, as the saying goes, if you confuse, you lose. But clarity will win every time. Especially when it comes to marketing and sales. And if your brand can clearly communicate with your audience, you can outrun your competitors and win more customers. And clarity is essential in our current economy. In this episode, we discuss three ways to clarify your marketing message and keep your customers engaged. End the confusion, grow your business, and watch your competition disappear in the rearview. Links mentioned in this show:  1. Why Playing the Hero Will Cost You Business and How to Fix It 2. First Rule of Marketing: Know Thy Customer 3. The powerful impact of a compelling story on our brains Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
46:57
April 12, 2020
Ep. 5: How Businesses Can Navigate the New Normal When It's Always Changing
Our current events have forced each of us to ask a ton of questions about our business: How to keep it afloat? How should we help our customers? How do we sell without sounding like a jerk? We are also painfully aware of the flaws in our business and are working like mad to keep things running. It's time for a sanity break!! In this podcast, I have a conversation with Don Farrell, Chief Cultivating Officer at Fresh Revenues. Don has years of experience leading and growing his companies through both the good times and the really challenging seasons (e.g., the last Recession and 9/11). We'll discuss how we can pivot our businesses in critical areas such as customer service, sales, and even A/R. You'll get practical tips you can implement right away. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
38:06
April 8, 2020
Ep. 4: Three Marketing Essentials to Cut Through the Noise & Win More Customers
There's more noise and clutter on social media and our inboxes than ever before as more people are working from home and using digital channels to communicate. Which means it's easier than ever to ignore your emails and marketing messages. So how does your business stand out from everyone else? How do you get your message across so customers listen and respond?   In this episode, we discuss three critical things that every business needs to win more customers. We will also walk through the three stages every customer goes through so you can make better marketing decisions.  Grab a pen and paper or your favorite note-taking app and jump in! Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
42:59
April 6, 2020
Ep. 3: What We Can Learn & How to Prepare
This is the Wayfind Marketing podcast, a recording of a live podcast we host on YouTube and Facebook each Tuesday and Friday at 12 pm. COVID-19 blindsided us. Some were prepared for this kind of event, but many were not. So what do we do now? How can we be better prepared for next time? In today's episode, we have a conversation with John Salajka, a seasoned business coach and Vistage Chair, who will share his insight on this very topic. Here's a peek into what we'll be talking about: What "Pain" are you experiencing? What do you wish you had done already? Where were you not "All-In" or fully committed in your business? How dependent on others are you for your success? Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
37:38
April 2, 2020
Ep. 2: How to Market Your Business in a Crisis
This is the Wayfind Marketing podcast, a recording of a live podcast we host on YouTube and Facebook each Tuesday and Friday at 12 pm.  Here's a question we've heard (and asked) a lot ever since the Coronavirus implications have rained down on our economy: how should I be marketing my business in the middle of everything that's going on with COVID-19? In this podcast we discuss: How to determine what your customers need now vs. two weeks ago. How to adjust your marketing message based on the current climate so you're communicating tactfully and empathetically. Staying visible so you're top of mind. Thinking for the long term so you're in a good position as when things turn around. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
41:20
April 2, 2020
Ep. 1: Four Ways to Make the Most of the COVID-19 Interruption
We all have a ton of questions right now as we try to figure out how to move ahead with our lives and our businesses. Join Bob Willumsen and me as we discuss four ways to make the most of what's happening because of COVID-19. Bob is an executive coach with The John Maxwell Team and has some great insights from his years of executive and pastoral leadership. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
40:44
March 26, 2020
Welcome to the New Normal
The world has entered into uncharted waters. As businesses shutter and Americans hunker-down, we talk about navigating small business and marketing through the chaos and into the new normal. This is episode one. Stick with us to learn more. Our heart is to encourage and equip you to stay afloat on the sea of change.   **We are offering a free marketing assessment click the link to sign up: https://www.wayfindmarketing.com/schedule-30-minute-video-call
11:51
March 21, 2020