The WDA Automotive Marketing Podcast

Interview with Alfie Glenie of Graves Motorsport on getting into Motorsport, competing in the MINI Challenge Trophy and BTCC ambitions.

The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/

Interview with founder of Womanic on why she started the business, working in the automotive industry, advice for automotive entrepreneurs and more.

The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/

We discuss the top 10 automotive digital marketing trends for businesses to take advantage of this year.

https://wda-automotive.com/

Head of Digital at MG Motor UK on Automotive Marketing, Trends to Watch and More!  The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing.  WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997.  https://wda-automotive.com/

It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge.

News featured in this episode includes TikTok testing Stories, Google Ads Editor Version 1.7 launched, Clubhouse increase in activity, Reddit testing short form video and more.

Need help with your automotive marketing? Visit the WDA website: https://wda-automotive.com

It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge.

News featured in this episode includes Twitter Fleets SHUT DOWN, Google’s “About this Result” panel being expanded, Facebook Group subject matter experts, standalone maximise conversions and maximise conversion value strategies being removed from Google AdWords, automatic video chapters on YouTube and more.

Need help with your automotive marketing? Visit the WDA website: https://wda-automotive.com

It's time to take a pit stop and catch up on the latest automotive digital marketing news and updates with WDA's Digital Marketing Manager, Matt Tudge.

News featured in this episode includes YouTube improving content discovery, multimedia Microsoft search ads, TikTok video length increased and more.

Need help with your automotive marketing? Visit the WDA website: https://wda-automotive.com

In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last two weeks, 25th Jan – 7th Feb. News includes – Google getting stricter with Merchant Feed price inaccuracies, Analytics to stop collecting data from YouTube, YouTube Clips and much more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790 Facebook: https://www.facebook.com/wda.automotive Twitter: https://twitter.com/wdaautomotive Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

2020 was like no other. It was challenging for nearly all, devastating for some. In less than a year, the COVID-19 pandemic has changed the way we work, learn, play and interact, and we have all been forced to lead a more virtual existence – both personally and professionally. Whilst lots of these changes have been made necessary by lockdown, they have also been facilitated by a tipping point in the capabilities of technology and a new generation of consumers much happier to interact with brands online.

Even before COVID our own automotive industry faced a horizon of major disruptions such as electric and autonomous vehicles, automated factories, and mobility on demand. The pandemic has accelerated lots of these developments and the sector is now having to urgently refocus onto digital its channels – for everything from sales and marketing to communication and even shows and events.

For those automotive brands looking to optimise their digital marketing activities this year, our automotive marketing experts have compiled a list of the top automotive marketing trends to be aware of in 2021. If you can take advantage of just one or two of these trends then you’ll be on track to driving more business from your automotive marketing strategy in 2021 and beyond.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790 Facebook: https://www.facebook.com/wda.automotive Twitter: https://twitter.com/wdaautomotive Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last week, 18th – 24th Jan. News includes – TikTok’s new Q and A feature, Automated Alt Text on Facebook getting enhanced, LinkedIn post reply options and much more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last week, 11th – 17th Jan. News includes – LinkedIn Stories getting a Swipe-Up feature, Google launching a dedicated performance report for News, YouTube Post-Roll Ads now turned on by default, Snapchat Spotlight being made even more like TikTok and much more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

Our Marketing Pit Stop is back! We take a look at the most important digital marketing news and updates from the 21st December – 10th January, for our automotive audience. News included in this edition includes Google testing short-form video in search, Twitter acquiring podcast app, Breaker, Facebook Pages redesign and more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing

In the latest WDA Marketing Pit Stop, and the final one this year, we take a look at the most important digital marketing news and updates for our automotive audience, from the 7th – 18th December. News this week includes LinkedIn launching their new ‘Products’ tab, TikTok and Samsung partnership, new Google ad formats rolled out, WhatsApp Carts and more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 23rd November – 6th December, including new Facebook tools for car dealers, Google’s latest core algorithm update, Snapchat Spotlight and much more.

If you've got 5 minutes, take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/
Also, as referenced at the end of this podcast, discover areas for improvement in your marketing strategy and get your marketing performance score with our Automotive Marketing MOT: https://wda-automotive.com/mot-checklist-download/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

Join us again for another break down of the latest automotive marketing news and insights with Matt Tudge.

YouTube Audio Ads are now available in beta and we'd encourage automotive brands of all sizes to try them out as part of their automotive paid marketing strategies. Find out more about YouTube Audio Ads in this episode and other automotive marketing news, including:

+ Search Console Updates
+ Twitter Fleets
+ Instagram Keyword Search and the possibility for Instagram SEO in the future!
+ YouTube Analytics Enhanced

And much more.

If you've got 5 minutes, take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/
Also, as referenced at the end of this podcast, discover areas for improvement in your marketing strategy and get your marketing performance score with our Automotive Marketing MOT: https://wda-automotive.com/mot-checklist-download/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 2nd – 15th November, including the announcement of when Google’s Page Experience Update will go ahead, Spotify’s major acquisition, Instagram and Facebook tests, Twitter Ad carousels and more.

Included in this episode:

+ Google’s Page Experience Update News
+ Instagram Testing Story Reactions
+ Spotify Acquire Megaphone and Look to Expand Podcast Advertising Options
+ WhatsApp and Messenger Disappearing Messages
+ Snapchat Profile Followers Now Displayable
+ Facebook Image Tests
+ LinkedIn Company Engagement Report
+ Google Webmasters Central Becomes Google Search Central
+ Googlebot Crawl Update
+ WhatsApp eCommerce Improved
+ Instagram Reels and Shop Added to Home Screen
+ Twitter Carousel Ads

https://wda-automotive.com/

#automotivepodcast #automotivenews #automotivemarketing

Are your aftermarket competitors constantly beating you to new customers? Are you ready to start overtaking them to drive more business?

In this episode, our host, Matt, discusses 10 top tips to take your marketing up a gear and help you overtake the competition.

Tips included:

+ Get started with paid social
+ Unlock the potential of your website with Conversion Rate Optimisation
+ Be faster
+ Instantly drive more traffic with Pay Per Click
+ Prove you’re the market leader

And more! Listen now...

https://wda-automotive.com/

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 19th October - 1st November, including further information on passed-based indexing, new e-commerce features on Facebook, Google highlighting shopping deals and more.

Included in this episode:

+ New Facebook & WhatsApp Shopping Features
+ Further Information Release on Passage-Based Indexing
+ Google Releases Study Findings on Personalisation and Privacy
+ YouTube Betters its Mobile Experience
+ Microsoft Clarity Now Available
+ Twitter Shareable Topics
+ Visual Upgrades Made to Google Ads Report Editor
+ Shopping Deals to be Highlighted
+ Instagram Live Stream Time Limit Increased
+ Pinterest Shopping Updates
+ LinkedIn Makes Virtual Events Easier to Find
+ TikTok and Shopify Partnership

Forums are often overlooked in many automotive marketing strategies for a number of reasons.

In this special guest episode, Matt interviews Mike Jukes from Vertical Scope, on what forums are, the benefits of them and why automotive businesses should be using them in their marketing strategies.

In the latest WDA Marketing Pit Stop, we look at the most important digital marketing news and updates from the last week, 12th October - 18th, including the launch of Google Podcasts Manager, updates to Google Search, Facebook and Instagram to stop WordPress embed support, Snapchat Sounds and more.

Included in this episode:

+ Google Launches Podcasts Manager
+ Facebook and Instagram To Stop Supporting WordPress Embeds
+ Google Search Updates
+ YouTube Comes to Google Ads Attribution Reporting
+ Snapchat Sounds Launched
+ WordPress New Twitter Blog Post Feature
+ Google Test Ads in Maps
+ Bing Site Explorer Revamped

In the latest WDA Marketing Pit Stop, we look at the most important digital marketing news and updates from the last week, 5th October - 11th, including Amazon Sponsored Display ads now customisable, Google My Business updates, more automation features coming to Google Ads, Twitter Quote Tweets and more.

Included in this episode:

+ Amazon Sponsored Display Ads Now Customisable Globally
+ Google My Business Call History Tested in the US
+ Web Stories Coming To Discover
+ Google Ads Get More Automation Features
+ Microsoft Digital Marketing Center Beta Launched
+ Instagram Reels Updates
+ Snapchat ‘First Commercial’ Ad Option Launched
+ Twitter Quote Tweets
+ Suggested Follows

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 21st September – 4th October, including Free Google Shopping listings expanding, Facebook Ad updates, Pinterest new features, Reddit Ads inventory options and more.

Included in this episode:

+ Free Google Shopping Listings Expanded Soon
+ Microsoft Advertising Partners with IAS
+ Facebook Ad Updates
+ Facebook Cross-App Communication Introduced
+ Pinterest Rolling Out New Tools and Features
+ Shipping Details Schema
+ Local Ads Enhancements
+ Reddit Ads Inventory Options
+ LinkedIn’s Partner Program Updates and Redesign

Did you know that 43% of business owners report that they either don’t really know what blogging is and/or don’t blog for their own business and brands? Now consider that 55% of those that do utilise blogging actually consider it their main inbound marketing tactic – and say they have directly benefitted from it.

In this episode of the WDA Automotive Marketing Podcast, our Digital Marketing Manager, Matt Tudge, discusses the benefits of blogging in the automotive industry and why your business should be using it.

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 7th - 20th September, including Facebook Business Suite, Google Custom Audiences, IGTV Auto Captions and Automotive Inventory Ads enhanced.

Included in this episode:

+ Facebook Business Suite
+ Google Boosts Nearby Product Visibility
+ Google Custom Audiences Now Live
+ Twitter Updating Trends
+ YouTube New Ad Tools
+ Auto Captions Added to IGTV
+ Topic Exclusions now available in Video Ads
+ Facebook’s Automotive Inventory Ads Enhanced

The aftermarket and parts sector of the automotive industry is extremely fast paced, constantly changing and highly competitive. New competition continues to enter the market at a rapid rate so driving profitable business becomes increasingly difficult.

As a specialist automotive marketing agency with experience working with aftermarket and parts clients for over 20 years, we know the market, inside out. If you’re struggling to drive business in the sector or would simply like to drive more of it then here’s just a few pointers.

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the past two weeks, including Google Ads limiting search term reporting, Facebook’s Audience Network warning, TikTok facing possible restrictions in the UK, updates to Facebook Shops and more.

Included in this episode:

+ Facebook Audience Network Warning
+ TikTok Likely to be Restricted in the UK
+ Twitter Continues to Experiment
+ Facebook Makes More Updates to Messenger Rooms
+ New Facebook Shop Section
+ Updates to Facebook Shops
+ Google Tests a New Reporting System in Search Console Starting With Security Issues
+ Google Launches New AdSense Reports Page
+ Microsoft Advertising Expands Audience Targeting
+ Google Ads to Limit Search Term Reporting
+ LinkedIn Page Updates
+ Apple Ratings

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, including TikTok’s Rival Likee’s continued growth, Twitter tweet reply limits, free Bing shopping ads and more!

Included in this episode:

+ TikTok Rival Likee Continues Its Growth

+ Twitter Introduces Tweet Reply Limits

+ Microsoft Advertising Editor Updated

+ Free Product Listings On Bing

+ Updates to Yelp for Local SMB Lead Generation

+ Search Console Now Supports Reporting On AMP and Signed Exchanges

+ Performance Planner Gets Three New Features

+ Google Makes It Easier to Update Local Business Profiles

+ Google Shopping Country Targeting Made Easier

As a specialist automotive marketing agency, our team must keep on top of any current and upcoming trends, to ensure we continue to drive business for our clients and find new ways to market automotive products or services.

Earlier this year, we discussed our top 10 automotive marketing trends for 2020 that you cannot afford to miss. In this episode, we discussed the rise of conversational marketing, and more specifically, chatbots. Today we thought we’d take a closer look at chatbots, and why we feel they are imperative for any automotive brand to implement them.

Our latest Marketing Pit Stop again features the latest digital marketing news from the last couple of weeks, including Instagram Reels, updates to Bing Webmaster Tools, a new Google AdWords test and more.

Featured:

- Instagram Reels Now Available In Over 50 Countries

- Bing's New Robot Txt Tester

- Google's Latest AdWords Test

- New Messenger Chat Plugin

- Google's Lead Form Ads Extended Beyond Search

- Quora Lead Gen Forms

The WDA Automotive Marketing Pit Stop is an audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing every week or two in a few minutes! Stay updated. Stay on trend. Stay ahead of your competition.

In our latest round-up of digital marketing news, we have news from Google, Bing and Social - including Google streamlining ad labelling for Shopping, Bing updating its webmaster guidelines and Instagram’s latest story test.

The WDA Automotive Marketing Pit Stop is a brand audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing every week or two in around 5 minutes! Stay updated. Stay on trend. Stay ahead of your competition.

In our latest round-up of digital marketing news, we have updates to Bing Product Ads, a new campaign management tool from Microsoft, Google’s Pinterest competitor, Twitter audio tweets and more.

The WDA Automotive Marketing Pit Stop is a brand audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing each and every week in around 5 minutes! Stay updated. Stay on trend. Stay ahead of your competition.

We've been hard at work updating our website so this is the first Pit Stop episode in a while, but we're back!

This episode contains 2 weeks worth of digital marketing news including updates and new features discussed include multiple additions to Bing Webmaster Tools, Google Featured Snippets and advertising policy updates, new retargeting options for LinkedIn, Facebook Information Panels and updates from Snapchat.

The WDA Automotive Marketing Pit Stop is a brand audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing each and every week in around 5 minutes! Stay updated. Stay on trend. Stay ahead of your competition.

In our latest weekly round-up of digital marketing news, we have another huge milestone reached for TikTok, expanded ad testing for Facebook Live, more fonts coming to Instagram Stories, a new feature on Reddit, and more.

The WDA Automotive Marketing Pit Stop is a brand audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing each and every week in around 5 minutes! Stay updated. Stay on trend. Stay ahead of your competition.

In this episode, we delve into the latest marketing news from the week commencing 20th April - featuring Facebook Rooms, the new free option for Google Shopping, updates to Google AdWords and more. 

The WDA Automotive Marketing Pit Stop is a brand audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing each and every week in around 5 minutes! Stay updated. Stay on trend. Stay ahead of your competition.

In the third episode, we delve into the latest marketing news from the week commencing 13th April - featuring news from Facebook, enhancements for Google Ads Data Hub, an ad builder launched for YouTube, and an innovative new social platform.

The WDA Automotive Marketing Pit Stop is a brand audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing each and every week in around 5 minutes! Stay updated. Stay on trend. Stay ahead of your competition.

In the second episode, we delve into the latest marketing news from the week commencing 6th April - featuring news on the Google Partner Programme, Microsoft Advertising updates, Pinterest commerce, an exciting new partnership and more!

The WDA Automotive Marketing Pit Stop is a brand audio series separate to our main WDA Automotive Marketing Podcast. With our Marketing Pit Stop we'll aim to bring you the latest news from the world of marketing each and every week in around 5 minutes! Stay updated. Stay on trend. Stay ahead of your competition.

In the first episode, we delve into the latest marketing news from the week commencing 30th March - featuring Google Ads updates, new Search Console features and something exciting coming from YouTube!