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Beyond The Counter

Beyond The Counter

By Hathway
Go behind the brands and discover the thoughts behind the best in the business. Hathway invites you to explore the people, the places and the palates of your most beloved food and drink brands. You can expect expert insights and ideas on the past, present and future of the industry that makes life, taste better.
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Episode 9 // Amir Zamanian, Attentive & Personalized Customer Communication
On today's episode, Kevin and Jesse get to pick the brains of long time friend Amir Zamanian. Amir has been supporting and spearheading digital marketing initiatives across different companies for over a decade and was able to share a variety of views, opinions and best practices on what it takes to truly connect with your consumer in today's constantly evolving market. We hope you enjoy the episode! As always, if you have any questions, ideas for episodes or just want to say hi ("Hi!"), message us at
October 15, 2020
Episode 8 // Sterling Ball, Radical Innovation & Leaving a Legacy
In this weeks episode, Kevin and Jesse get to sit down with long time friend, client and all round legend, Ernie Ball, to discuss the radical innovation happening today in the F&B industry, as well as touching on the legacy of Ernie Ball and the importance of marketing to the right consumer groups. 
September 11, 2020
Episode 7 // Michael Katz, mParticle & The Importance of Data
Back at again with another great episode for all you wonderful listeners! This week, Kevin and Jesse sit down with Mike Katz (MK), the CEO and Co-Founder of the CDP (Customer Data Platform), mParticle. A little different from our previous guests, MK tells us about why having a CDP is so vitally important for restaurant brands who are looking to expand digitally, and why data plays such a key part in the development of identity for the customer. Thanks for tuning into this weeks 'Beyond The Counter'!
August 20, 2020
Episode 6 // Carl Orsbourn, Future Concepts & The Blurring of Divides
This week, Kevin and Jesse meet with Carl Orsbourn to discuss his upcoming book, his views on automation in the restaurant industry, the emergence of the threat from C-Store and a plethora of other insights!
July 16, 2020
Episode 5// Corey Kline, Noodles & Company & Caring for the Customer
On this weeks episode, Jesse and Kevin (with guest star Lucas Dundon!), sit down with Corey Kline of Noodles & Company to discuss the importance of having a digital ecosystem that is tailored to your brand, as well as the importance of having Marketing and I.T. involved in collaborating on new initiatives, and how being able to pivot your digital assets can has proven to be a game winner for Noodles! Thanks for joining on this episode of Beyond the Counter!
July 2, 2020
Episode 4 // Rob Tedesco, Defining Difference & Managing Scale
This week, we welcome Rob Tedesco, former VP of Digital and Consumer Technology at Subway, to our 4th episode of Beyond the Counter. Jesse, Kevin and Rob discuss what it takes to shift the mindset of one of the world’s largest franchise brands towards digital-first. Rob shares his views on when to buy, build or partner during a digital transformation, the difference between program, product and project management teams and how to involve franchisees in new technology initiatives. Plus, you don’t want to miss them debate hot topics like the best cupcake recipe and whether or not mezcal is fancy.
June 19, 2020
Episode 1 // Drew Dill, Digital Transformation & The Future of QSR
Hathway CEO, Jesse Dundon, and CMO, Kevin Rice, sit down with Drew Dill to discuss the future of restaurants amongst the current COVID-19 crisis, and what dining might look like in the future.
June 17, 2020
Episode 3 // Janiene Ullrich, The Family Coppola & Shifting to Ecommerce
In this weeks episode, Jesse and Kevin sit down to chat with our good friend and client, Janiene Ullrich of The Family Coppola,  about how the current environment has affected the wine industry. They discuss the importance of using digital to embrace new paths and directions, like virtual wine tastings, and how important it is for every industry to be able to pivot to a new style of working and embrace change. We hope you enjoy the episode. 
June 11, 2020
Episode 2 // Tammy Billings, Intelligent Data & The Opportunity for Change
In this weeks episode, Jesse and Kevin talk with Tammy Billings from Marketing Vitals, to talk about what intelligent data can, and can't, tell us about the new retail reality that is before all of us. They discuss the importance of using data to make intelligent decisions, as well as how strategy, finances and marketing all play their part in the opportunity for change. 
June 3, 2020