Simple Marketing Tips For Business Owners - Web Business Labs
Helping business owners, entrepreneurs and solopreneurs grow their businesses with simple, no nonsense marketing tips and advice based off of real experience.
#010 - Facebook Ad Troubleshooting Basics
My own ads are currently under-performing (in other words, they absolutely suck at the minute). So I need to do some work on them to figure out what's going wrong. This is the high-level of the process I use to help figure out what is and isn't working with my Facebook and Instagram ads and how to optimise them or troubleshoot. I walk you through each step of my thought process and funnel and how to figure out what your own benchmarks should be and how to identify which part of your campaign is creating issues for you. Any questions or support: Website | LinkedIn | Instagram
November 25, 2020
#009 - How Much Free Content Should You Put Out
When you put out a load of free content it's normal to wonder when you should charge, if you should charge and of course how much. It's completely normal to think if you put out too much free stuff, no one will want or need to buy from you. In this episode I'm covering: Why free content helps you and why you shouldn't worry about it How to know what you're charging for and when My pricing strategy that laid out what I'm actually worth and meant I never needed to do sales calls and my clients actually offered to pay me more than I was expecting Any questions or support: Website | LinkedIn | Instagram
November 18, 2020
#008 - 6 Ways You Can Add New Revenue Streams To Your Business
I've realised more and more that diversifying your income stream is the best way in the long run to have stability, security and scalability with your business. If something goes wrong with one, you still have others to fall back on. If you have one that is time intensive (like a service), something passive (like digital downloads) is a nice add-on to take the heat off. In this episode I talk about 6 possible revenue streams you can explore for your business as an extra income source and the pros and cons of each. Any questions or support: Website | LinkedIn | Instagram
November 11, 2020
#007 - The Lead Generation System I'm Using
I've been playing around with a few different options for funnels, ad campaigns and systems and this is the one that I've found works best for me. It builds awareness of me and my brand - which in turn can lead to some familiarity and trust. It encourages people into my free offer, to buy from me and get nurtured into my longer term, higher ticket packages. I walk you through the structure and strategy. I can't demo it over a podcast but if you have any questions, let me know. Also if you're keen to know more about how email marketing can grow your business grab your free blueprint from the link below: Web Business Labs
November 04, 2020
#006 - Know Your Customers' "Why"
One of the most common mistakes I see with marketing is promoting a product/service and features without taking the time to understand why someone would buy from you and what deep problems you solve. In this episode I go through an example of how this can damage your marketing campaign and 2 examples from my own businesses where I walk you through the thought process I used to overcome this. When your leads and potential customers understand that you're the one that can solve problems that they didn't even fully understand they were having, building your credibility and selling become a lot easier. If you're keen to know more about how email marketing can grow your business grab your free blueprint from the link below: Web Business Labs
October 28, 2020
#005 - How Often Should You Email Your List?
If you've listened to my past episodes or are on my mailing list you'll know I'm absolutely HUGE on email for sales and marketing. Nurturing my list has been transformational for my business and my life. But knowing how often to mail your list is nuanced and depends on your audience and how often you have something valuable to say. In this episode I'm talking about how I structure my emails over a week, how I figure out email frequency for different brands and some of the most common mistakes to avoid. If you're keen to know more about how email marketing can grow your business grab your free blueprint from the link below: Web Business Labs
October 20, 2020
#004 - Should You Focus On Organic Content Or Paid Ads?
I've had 2 separate business coaches - 1 said organic content is a waste or time to focus on paid and the other said paid ads are a rip off so focus on organic strategies. I think neither are right and you can actually have the best of both worlds when you find the right balance that works for you and your business. Let's talk about the benefits of organic, the benefits of paid and how they link in with each other. Any comments or questions? Hit me up here
October 20, 2020
#003 - How To Avoid Social Media Overwhelm In Business
When you're running a business and trying to be on every platform, it is stressful and can feel super overwhelming. In this episode I'm talking you through the strategy I'm using (and that I recommend) to simplify your approach to social media content so you can have an effective presence and make it time efficient. I also run you through what I'm doing on some of my brands and how I'm streamlining the process. Any comments, questions or feedback? You can find me here: Web Business Labs
October 20, 2020
#002 - Don't Build Your Social Media Following, Focus On THIS
Email has been absolutely transformational for my business and my marketing. When you understand your audience and can write emails that educate, entertain and engage them, selling by that channel becomes easy. And it simplifies marketing because all you have to focus on is getting people onto your mailing list. I dive more into email marketing and why to be careful of social media in this episode. If you want to find out more about growing your mailing list and writing emails that sell, grab your free blueprint from the website. Web Business Labs
October 20, 2020
#001 - Match Your Messaging To Your Target Customer's Emotions
One of the best things I learned in marketing is that people buy based off emotion and justify it with logic. In my first episode I'm going to walk you through the exercise I do and the questions I ask to figure out who my target audience and what emotional needs they're trying to fulfil. It's one of the most basic foundations of setting up marketing for your business, but one that we often ignore or forget or don't give enough attention to. Enjoy listening to episode 1 and let me know if you have any comments or questions. Plus you can grab some free email marketing tips from my website: Web Business Labs
October 20, 2020