One of the things that gives hope and courage to men and women who study the structure of the mind, is the fact that the brain tissues may be altered with much greater ease and to a far greater extent than other bodily tissues. Every thought wears a path in the tissues of the brain. Constant thinking builds up the brain at a marvelous rate.
In order to indicate to the salesperson the great scope of psychology in selling, here is a list of some of the important topics in mind-study.
To achieve success in sales you need to learn the art of selling to the other person a product or service she needs but doesn’t know it. A sale is a mental thing. It results from harmonizing certain mental elements which enter into all common agreements between people.
The power of suggestion is just as effective when used for a lawful and honourable purpose as for an unlawful and dishonourable one.
So what is suggestion? Listen to this podcast to learn more.
Selling is fundamentally a question of the influence of mind over mind.
If you as a salesperson exercise no influence whatsoever upon the mind of your customer, but the customer does all the deciding, you are not a real salesperson.
You are an order taker.
There is a certain proper influence that every mind may have over every other mind. This influence arises from strong personal character, from knowledge of products and services, and from knowledge of the science of selling.
Your character, knowledge, and abilities can be improved and strengthened in the interest of your work (and career as a salesperson). Learn how by listening to this podcast.
There’s an undeniable truth about stories.
Most people absolutely love them. We are brought up in our early years listening to stories at bedtime. We go through school learning to read with stories as the mechanism which enables us to understand concepts and emotions.
We see movies and come out after them wanting to be Rocky or Uma Thurman because they have fed upon our in-built desire to see good overcome evil, for the character to survive against the odds, or for people to discover their own capabilities when they thought they had none.
Good stories enable us to connect with the characters in some way. When you see Jason Bourne in that famous movie trilogy fighting against the system which trained him, we relate to his desire to find the truth and to stop the perpetrators. In the Tom Hanks film, Forrest Gump, we don’t see a simple man. We see a great man who everyone loves and respect because he helps people, no matter what.
So, how to use stories when selling? Listen it here.
“Should I follow a script when cold calling?” A few of the benefits of using a script are: 1. You can practice reading from it before you call to help you sound more knowledgeable, professional, and in control 2. The script contains a list of common objections, with suggested responses 3. Reviewing the script will allow you to become more familiar with your product/service However, there are a few disadvantages of using a script. Listen to this podcast to learn more.
Why is it that one person will so easily change our whole mental attitude and make us do voluntarily the very thing that we had no idea of doing an hour before, and thought we never could do, when another might have talked to us until doomsday about the same thing, and never changed our mind regarding it?
Why is it that one person will convince us that we ought to buy a product (or service) which we were sure a few minutes before that we not only did not need or desire, but under no circumstances would buy? Because she is a master of the gentle art of persuasion. Learn more by listening to this podcast.
People fear they will take cold, and they take cold. They fear they will be sick, and they are sick. Sometimes they are afraid they are not well thought of, and that perhaps is as great a fear as any. People are afraid they are not going to own as much as someone else. The fear of failure is upon them, and the fear of failure produces failure. The person who makes money the most easily is the one who is not anxious to the point of insanity.
Clammy hands? Blank mind? Have you become an expert at creative avoidance? No one actually looks forward to cold calling, yet it’s a necessity for successful selling. Happily, there are some simple cold calling techniques you can use to become much more comfortable, move past your fear and enjoy the positive results you want. These cold calling techniques can really help.
The first step in fighting the fear of cold calling is teaching yourself to not take the calls personal. In this business you will encounter rejection all the time, but the key is knowing that the consumer is rejecting the product or service, not you personally! Once you understand how to separate yourself from the product/service, you will gain the confidence you need to press forward and handle each call accordingly.
Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them – a move, a merger, new investors, etc. You have to look for any event that might create the opportunity for you, or better said you are looking for event that can trigger the sales for you.
If you try to make a sale without necessary information about your customers, you are just shooting blanks in the air, hoping to hit something. With full information about your prospects situation you will be able to sell easier, and that is the main purpose of this podcast – to help you to find your next customer in a much easier way for you, and yet maintain a professional, knowledgeable approach.
"All needs are easy to understand once they are discovered; the point is to discover them." - Alen Mayer
To see a fresh approach about how to handle objections during a sales presentation, smart sales professionals can take lessons from smart politicians. You share a lot of goals with them, but they have one big drawback that most marketers never face; the politician has nothing real to give the person at the time he is seeking something quite real from them, like money, votes and support.
Many sales are lost because salespeople assume they know what the customer wants. Sales people like to made assumptions of knowledge about what the buyer wants and needs, or sometimes more important why the buyer might be motivated to buy. Using one’s instincts and sixth sense is fine in the equation of success, but it should be only part of your expertise.
If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn’t do a good job as a sales person. The main description of your position inside the company is to create the value, not just to show your price list. Teaching and educating customers is no longer enough, giving them information about your products or services is no longer necessary. They can get them by themselves, without ever talking to you or your company, and know more about your product and positioning on the market then you. If they know so much about you, how can you try to sell them the same product without knowing their business situation or their needs?