The Wellness Real Estate Podcast - Modern Marketing For Real Estate Professionals

Welcome to the Wellness Real Estate Podcast! 

Today we have a REALTOR who has a passion for real estate and empowering women in her community to find their voice.   As a single mother, full time REALTOR and community mentor she inspires other women to step into their leadership roles with confidence.   I invited her on the show today to share how you too can step into your power, find your voice and start growing all aspects of your life and business from within.  So stay tuned because you are in for a treat.

Welcome to the wellness real estate podcast 

In this episode, we are going to discuss how you can leverage your NAR Green Designation and provide more value that resonates with today’s health-conscious consumers, which by the way is 79% of the population.

We’ll dive deep into the unseen elements that could turn a dream home into a health hazard. From lurking mold and electromagnetic fields (EMFs) to toxic materials and compromised soil quality, discover what every real estate agent needs to know to assess the 'health' of a home.

Especially for those serving clients with chronic health conditions or compromised immune systems, understanding these risks is not just professional due diligence—it’s your ticket to creating deeper relationships with your clients. Join me as we connect with Athena Brownson, a realtor, green building expert, and  healthy home advocate, as we dive deep into simple steps you can take that can make the difference between a safe haven and a health risk for your clients. Whether you're looking to enhance your expertise or protect your clients, this episode is your guide to navigating the complexities of healthy living spaces. Tune in to become a wellness-minded agent who not only sells homes but also peace of mind.

Remember, your role as a real estate agent extends beyond transactions; you're a community connector who cares deeply about your clients' well-being.  If that’s you… stay tuned.

Have you ever had a transaction derailed because the home was in a flood or fire zone, and the insurance ended up being too expensive that the buyer had to cancel escrow?  Or maybe they didn’t cancel, but they were surprised about the insurance premiums, and you thought, wow, it would have been good to know that information ahead of time.  Well, today, I have Glennis Dawson on the show. she’s an active agent who’s been in the industry for 20 years, and she also represents My NHD, which stands for National Hazard Disclosure, which means she educates brokers and agents on the use of these forms and what they mean for your clients.  If you are an agent in CA, I know you have to use these forms because they are required by state law to be included in every real estate transaction. 

I’ve brought her on the wellness real estate podcast because unnecessary stress can derail your success. I love how her company is getting ahead of things to offer solutions to agents so they can be better prepared for their clients, avoid unnecessary surprises and stress, and not waste anyone’s time—that’s wellness that every agent wants, right?

Connect with Glennis on her phone or email:

760 208-5347 Glennis@MyNHD.com 

You are listening to the wellness real estate podcast and today I have Tori McGee on the show she’s been branding herself as the Atlanta holistic realtor. 

I was so curious to hear how that’s working out for her and if she’s seeing traction in her lead gen from this.  So that’s what we talk about this episode!

So if you are an agent who wants to know what being a holistic realtor means and how you can start differentiating yourself, stay tuned…..because this is an episode you don’t want to miss.  

Welcome to the Wellness Real Estate Podcast! Today, we're diving into how you can boost your sales in 2024 by avoiding the top 5 marketing mistakes most agents make.

If you're struggling to find consistent leads, don't worry - we've got solutions that won't cost a penny. As a real estate marketing coach, I've noticed these common mistakes agents make, and I'm here to help you avoid them. Stay tuned for valuable and actionable insights that will revolutionize your marketing strategy. Get ready to elevate your sales game and achieve your real estate goals like never before!

Don't forget your pen and paper - you'll want to take notes!

If you're an agent, you've probably found yourself recommending paint contractors quite often. And if you sell older homes, you've likely had to provide lead paint disclosures. But here's something you might not know: while there may be toxins lurking in older homes, new homes are not free of toxins either - I don’t say this to scare you, just to give you some resources if you have clients worried about these things. The good news? Certain sealers can mitigate these toxins. So, imagine if your clients are worried about lead paint or maybe they have family members with asthma or chronic health conditions. Wouldn't it be helpful to have a resource to recommend that can solve this issue, instead of just brushing it under the rug or having to choose a different home? Well, I've got just the solution for you!

Today, I have Jay Watts from AFM Safe Coat. They are a  San Diego-based company that has been in business for more than 40 years, and they are the leader in no-VOC paints and sealers.  

If you are an agent who is looking for ways to stand out and be more valuable to your clients and you are looking for reasons to call and connect with past clients, you’ll want to stay tuned because this episode is going to give you some great new information you can share that is going to showcase your care and your expertise for everything home…..let’s grow!

Today we have a special guest, Robert Lee the founder of the Lesix Agency a marketing firm that helps real estate educators get their courses approved for CE credits. 

As a Digital Marketer Certified Partner, Robert and the Lesix Agency specialize in helping real estate educators grow their student body and compete with larger national brands through their unique Growth Accelerator program. By delivering clarity, simplicity, and consistency with their world-class frameworks, Robert and his team are committed to transforming real estate education by equipping educators with the tools they need for sustainable growth and success.

Today we are going to discuss using AI to connect with your clients and prospects on an emotional level.  Wait What?   That’s what I said when I heard him first tell me about this! 

The fact is that people don’t remember what you say or who you are unless you make them feel something.  So if you make someone feel bad they will remember it, and if you make them feel good, they will remember it too.  If you don’t make them feel anything, it’s likely they will forget what you said or who you are if they don’t already know you well.  So if you are an agent who is not getting the connection and the leads you are looking for, it might be because you are missing this one key ingredient!  So this is an episode you won’t want to miss! 

If you don’t have people eagerly joining your email list and asking to follow you, it might be time to try something new.   

Today’s episode is one you won’t want to miss.  One of our wellness re pro members Terry brown from Coldwell Banker in Atlanta decided to host a booth at her church’s annual jazz festival 

but she didn’t realize until she was there 

that there would be other agents who would have a table right across the aisle from hers.  

Learn what she did tto not only get those agents curious and asking her questions 

but learn how Terry got 25 new leads in one afternoon……

and even better she has a new listing now because of her unique strategy…. Stay tuned and let’s Grow!

Premier Sotheby's Luxury Agent Cheri Riley has a thriving referral business and has created this in Atlanta, Georgia and then again in St. Pete Florida. How does she do this? By creating more value and being able to articulate that value to her audience well.

For the free downloadable guide that Cheri created that lists all the tools she has in her inspection kit: https://www.healthyhomemedia.com/inspectionkit

Marki Lemons Ryhal is a highly sought-after professional keynote speaker, with over 100 classes approved for continuing education by state licensing bodies and taught in 46 states. She is known for her candid, engaging, and relevant approach to teaching real estate professionals. Her new classes on AI and ChatGPT are designed to help real estate professionals stay ahead of the curve and improve their business practices while increasing their ROTI (return on time invested). 

She's also the host of Drive with NAR the podcast for the National Association of Realtors.

A well-respected educator in the industry, Marki is a real estate cheerleader, passionate about helping real estate professionals use social media to supersize their businesses. She's been featured in Forbes, The New York Times, The Chicago Tribune, and Black Enterprise, among countless other publications thanks to her expertise.

So if you are looking for ways to generate a higher ROTI on your social media, and you want to hear some amazing ways you can use AI in your real estate business, you will not want to miss this episode. Let's grow!

Today we are going to talk about leverage networks. And I’m so excited for you to meet today’s guest, Joseph Haecker. He owns 24 tech companies

Media Broadcast company

Nonprofit

And He’s COO of international trade association. It’s safe to say he’s a serial entrepreneur.

With less than 1200 Facebook followers, in 2017, Joseph Haecker went live for the first time with the topic, “F*** the Trends". He had 2200 people watching live. And then 30,000 video views within 24 hours. He had sponsors reaching out to him because of this so he created a podcast, And a year later, his 1-hour a week show cleared 3.2 Million views, and earned $180,000 in sponsorship revenue.

In 2021 he started a tech companies called JoinIN Crowd which is a digital business card platform. In less than 2 years he’s grown this to $2.2M in annual reoccurring revenue. And so how has been able to grow his following and grow his business so large so fast? By leveraging networks.

Joseph calls it the "The Jimmy Fallon Affect". And explains how, by focusing on the guest and leveraging their networks, you can reach millions of people, and curate your message.

So if you are a real estate agent and wanting to grow your reach, you must tune in to todays episode.

Have you ever had a listing that was on the market and everyone had positive things to say, but it just wasn’t the one, so no offers were coming in like you anticipated?  If it wasn’t the price, then it could have been that there was some negative energy keeping that home from appealing to the right buyers. I have holistic realtor, Heather Schmidt, here today. She's been an agent for over a decade and has been using energy clearings as a way to help buyers, sellers and even other agents in her area with homes that aren't selling. So before you start slashing the price on your listing, learn how Heather get’s these home sold, and if you are curious To learn what Heather's interpretation of holistic realtor means to her and her business, stay tuned! You will love today's episode. Let's grow!

https://heatherschmidt.info/

Today you are going to learn why I love podcasting and how you can grow your real estate business through podcasting. We have real estate podcasting expert Scott Patron who has helped real estate agents learn how they can grow their network, expand their brand and educate an audience all through podcasting. So if you are curious to learn new forward thinking ways on how you can differentiate yourself and share more about you community with a large audience completely free…. you are going to want to listen to today’s episode.

learn more at: globaldigitalmedia.vip

You are listening to episode #24 of the wellness real estate podcast. You learn about co-ownership and how it’s opening a new door for renters to become homeowners.

Eric Chebil is the founder of Cher. When he first told me about this business, it blew my mind - it’d such a great concept that I’m surprised no one has thought of it before it’s that good. He’s been in Forbes magazine and has also presented at a NAR conference!  So if you want to learn how you can help renters you know become homeowners and how you can work with Cher… you are going to want to stay tuned! Let’s grow

Today we have Atlanta agent Tori McGee on the show, she’s been a successful agent who recently just secured 3 new listings simply because she has been positioning herself differently. Learn how she is taking her real estate business to new levels by sharing her unique expertise in healthy homes and helping her clients in a new way. I know it will inspire you to start thinking about how you can differentiate yourself and leverage this new growing trend and demand for wellness.

Dr. Gautam Gulati(commonly referred to as Dr.G)is a health artist, physician entrepreneur, award-winning producer, and world-renowned keynote speaker who uses unconventional and contrarian methods to drive innovation in health. He’s currently on a mission to making chronic disease optional by applying the science of healthy design to our homes.  What does that mean for the real estate industry?  You are about to find out! 

Today I have Annie Daly on the show, she’s the author of Destination Wellness: Global secrets for better living wherever you are.

What i love about this interview is how Annie helps us realize that wellness isn’t something you buy, it’s something you create. It’s a way of living and a way of being. There are so many different cultures around the globe that don’t have all the material stuff that we have in the US, yet in every culture you will find people who are happy and fulfilled and love life. Yet in America it’s a common sentiment that we need something outside of us, something to buy that will bring us more wellness. And how does this relate to real estate? Wellness real estate is a $275 billion dollar industry because developers are realizing that people want to live healthier they want to live in communities that support well being, so new communities that are designed with well being in mind are popping up all over the globe. As a wellness focused agent, you too can have an impact on your local community by creating a tribe of home wellness professionals that you can network with and refer out - you can share with your audience ways to live healthier and how to create a home environment that is more comfortable and joyful to live in. So, if you are one of those agents that wants to make a difference, and you want to have raving clients that understand you care about them and their families - it’s because you’ve helped them with more than a real estate transaction - then you are going to want to stay tuned to today’s episode. Let’s grow!

You are listening to episode # 20 of the Wellness Real estate podcast. Today, we are going to talk with senior loan officer at Amerihome mortgage, Michael Hoyt.

I invited him to come on the show because he has some unique offerings that aren’t offered by many lenders!  Wellness isn’t just about the home environment, diet or exercise…. feeling financially secure, being able to afford a home, or being able to get into a mortgage if you don’t have enough income but have other assets - this is all part of financial wellness.

So if you are an agent and you are want to learn more about how you can help your clients by offering them some great new loan alternatives you are going to want to stay tuned! Let’s grow!

Are you an agent looking for ways to stand out or to differentiate yourself? Today we have Melissa Camp, an agent from Phoneix AZ on the show. 0ver a decade ago she thought the same thing. After finding out about NAR Green and becoming a NAR Green Designee, she has used her continuing education in green and sustainability to stand out in the marketplace and grow her business.

Environmental entrepreneur, solar enthusiast, educator, and residential Realtor with HomeSmart Elite Group since 2008. Camp's primary business focus is selling homes in the Phoenix area while helping homeowners make informed choices for home improvement. Her secondary focus is education and she founded a real estate school Elite Education in 2014 and a 501(c)(3) non-profit called Sustainable Real Estate Education in 2016.

Camp believes in being the change you wish to see in the world and has been a leader in transforming the market and helping agents learn more about buying and selling green homes for the past several years.

So today you are in for a treat! Because Melissa is going to share with us how having a NAR Green designation has helped her! So many agents I’ve talked to say that buyers don’t care or that the designation doesn’t mean anything to anyone, and if that’s you, you might want to stay tuned and see what Melissa has to say about that! Health, wellness, green, and sustainability are trends that are here to say and now more ever people are becoming aware of how their home environment plays a significant part in their overall wellbeing. So are you going to be the agent that gets out ahead of things? Or are you the agent who follows the crowd and struggles to keep up? I don’t know about you, but I want to lead, so if that’s you too…… let’s grow!

I had the pleasure of interviewing Brian Grover, the developer of Fox Point Farms, which is brand new Agrihood currently being built in Encinitas, CA.   Have you heard of the term Agrihood before? It’s a fairly new concept of neighborhood from many forward-thinking developers across the country. It’s a community design bringing people and agriculture together in a suburban setting.  It’s a fast growing trend because of all the amazing benefits it brings to the residents and I’m super excited today to have one of these forward thinking developers here on the show!

Brian Grover, a resident of Encinitas, California founded Nolen Communities with the intent of building communities that encourage place-making, interaction, and the sense of community that we have lost by virtue of how housing projects and communities have been built in the past 40-50 years. He has recently proposed developing an agrihood in his home-town, and for those of you who are unfamiliar with where Encinitas is located, it’s a beach town in north san diego county. The new development is a 21 acre site that contained commercial green houses and one single family home, surrounded by suburban residential communities. He’s proposed a new agrihood called Fox Point Farms that was unanimously approved by the city council and is scheduled to be completed in late 2023.

As a real estate agent it’s important to stay on top of development trends! Wellness real estate developments are one of those growing trends worth talking about with your clients! Not only does it provide you easy free flowing conversation topics that are still real estate related, it positions you as a forward thinking agent who understands where the real estate of the future is headed. So, let’s get to this interview with Brian where you’ll lean all the components of this exciting new community called Fox Point Farms. Let’s grow!

Are you a real estate agent who is trying to understand how you can stand out in this saturated marketplace? Or maybe you are wondering how you can infuse your values into your business so people know how you are different? 

Today I have Christina Laney Mitre from Smart Living Hawaii on the show and she is sharing her story of how she started Smart Living Hawaii and how she differentiates herself as a forward thinking agent with eco-and sustainable expertise. Her story is so inspiring and I love how she just followed her heart and has ended up meeting other community leaders and now has positioned herself as a leader with a network of service providers that is pretty unique in the state of Hawaii. As the industry is shifting towards wellness, how will you stand out? If you are curious, you’ll love learning about Christina’s story and hopefully it will inspire you to new thoughts about your own journey.

Let's grow! 

This is the first live broadcast of the Wellness Real Estate Podcast and today I have Robert Frias from Kelliwell here who is sharing with us the best way to get a restful nights sleep.  Turning your bedroom into a sleep room.  You might be thinking,, isn't it already a sleep room?  It's where I sleep??  But no, there are 8 elements that support deep sleep and I bet your bedroom only has a couple of them.  So to promote deeper more rejuvenating sleep, have more productive days, you are going to want to stay tuned.  Let's grow!

If you haven’t heard of them before they have become all the rage and I have two leaders in the industry, luxury barndominium builder Steph Essary and realtor Nina Patel. They share the wellness features of these homes with us and also Nina has a unique way of marketing herself that has helped her become one of the top luxury agents in Houston, which is so different, I guarantee you won’t know another agent like her. It’s such a fun interview, so if you are interested in new trending ideas in real estate you are going to want to stay tuned! Let’s grow!

www.luxurybarndominiums.com

www.buildabarndominium.com

We all deserve to live in a healthy home environment.  Today Marla Esser Cloos, the Green Home Coach, is going to cover the 5 myths around green homes. It’s the common misconceptions that people have surrounding green. It means so many different things to different people, and I’ll bet you probably think some of these are true! 

So if you are interested in knowing how easy it is to live in a healthier home environment, or if you are a wellness agent and want to share these myths with your audience, be sure to stay tuned! Let’s grow!

Today I have Solar expert, Van Parseghian from Delta Solar Electric on the show. Van has been helping thousands clients in the San Diego area for over 13 years and has earned a reputation for being one of the best solar consultants in the area. 

In this episode, Van shares with us: 

• several different ways to help our clients save energy costs BEFORE they get their system and why that's important
• new appliances you may not know about 
• do they even need solar? 
• do they need a battery? 

Why does he do this? Because he’s obsessed with energy savings and he believes that passing this savings on to his clients is the right thing to do. He also shares his favorite new appliance that saves so much energy that you probably have never heard of!  If you've ever had anyone ask you about solar or energy savings and you weren't quite sure how to best answer their specific questions, or maybe you just want to learn how you too can save money on your utility bills, you won't want to miss this episode!  Let’s grow! 

Today I have Garnie Nygren from the very first wellness lifestyle neighborhood - Serenbe located just outside Atlanta GA. I interviewed Garnie last year for my other podcast Blooming! A healthy home by design, but I thought I should share the story of Serenbe here too. What is so interesting about this story to me is how one person with a great idea can create positive impact that has a ripple effect across the world. Serenbe was the very first wellness lifestyle community that started because the land owners wanted to protect their own backyard from urban sprawl.  Now it is known as t he first Agrihood and has been the inspiration for wellness lifestyle communities across the country.

If you are new to wellness real estate, you’ll love to hear about the unfolding of this incredible community and how it has inspired a whole new segment of real estate development: wellness real estate - intentionally planned neighborhoods centered on the wellbeing of the residents

As a real estate agent, why does this matter to you? Because YOU matter, your influence matters. How you interact and guide your clients matters and you as an agent can be apart of something so much more. Even through real estate - you can make a big positive impact in this industry and in the world.

Today I’ve have a special guest, Christopher Matos-Rogers on the show. He’s green realtor in Atlanta Georgia and he is one of this year’s Evergreen award winners from NAR GREEN.

In this episode, Christoper is going to share why he feels it is important to market to this underrepresented segment of consumers. Not only are green and energy efficient features a benefit to homeowners, but as the industry changes and more are providing sustainable solutions, ROI of green is becoming more visible. It’s a huge opportunity to serve and market these clients and so i’m excited to have Christoper here on the show. At the NAR conference this year -he’s on a panel called why add green to your team? So if you want to know how you can leverage this surging demand of wellness / green in your business… stay tuned!

You may or may not realize that there is a movement happening across the country - it’s a wellness movement that started many years ago but has been propelled even further by this recent pandemic.  And it’s not about fitness and nutrition or even health care. It’s about well being and how that comes from all around us, from our thoughts, beliefs, attitudes, interactions, conversations, and connections to our physical surroundings, how we live: specifically our home environment.

I’m talking about wellness real estate.  Now when I say wellness real estate, it may mean nothing to you, or you may think of developers and wellness lifestyle communities. but you might be wondering, how does this pertain to me as an agent when the majority of homes I sell are existing homes not new construction? and Maybe there aren’t any wellness neighborhoods around you.

This is where the opportunity lies……and there are some forward thinking agents who also see that opportunity .

Today I’m so excited to bring Neal Collins from Latitude here on the show. He and his wife Alissa are brokers in Portland organ and have started a movement of their own which they have coined Regenerative Real estate. They have created a platform where agents across the country can have more purpose driven work. So if you are looking for ways to differentiate yourself, or maybe you are tired of how transaction based the real estate business can be and you are looking for more meaning or maybe you are just curious to learn more about what regenerative real estate is…. then stay tuned, because this is a great interview. Let’s grow!

http://www.chooselatitude.com 

The biggest challenge for most agents whether you are a regular agent or a green, eco or wellness agent is attracting leads. This week I wanted to share an interview I had with Kristen Jackson, she’s a realtor and founder of client event blueprint. She also was a speaker at the wellness real estate summit I just hosted in August! I love her story and she is such a great resource for agents that i really wanted to share this interview with you, even though she’s not necessarily a wellness or green focused business, she has created a special wellness events list that she had made for my facebook group and WellnessRE Pro members, but she’s also agreed to share with anyone who hears this podcast! So be sure to stay to the end to hear that info!

New numbers have just come in from the global wellness institute and Wellness real estate has nearly doubled since 2017 and is now valued at $275Billion dollars.  Forward thinking developers are creating communities that are rooted in wellness. Today I have special guests Kristen Maher and Amaya Genaro from Rancho Mission Viejo, a wellness lifestyle community in orange county, CA. At rancho mission viejo their community allows residents to get closer to nature and neighbors with all the elements to grow and thrive. RanchLife brings everyone together in the best possible ways. Each of their residential villages, parks, pools, clubhouses, sports fields, community farms, schools and retail spaces share the same goal, to encourage and enrich their sense of community.

As a real estate professional, wellness real estate is a huge opportunity for you to grow your knowledge, your network and even you’re reach. Imagine the insightful and engaging conversations you can have about what is going on in the industry today! There has never been a time like now to talk about these new and exciting developments in real estate - be the first to talk about them and position yourself as the leader you are meant to be. So if you are curious to know about these new trends, the global wellness institute says there are more than 2300 wellness projects worldwide, up from 740 just a few years ago, you are going to want to stay tuned to hear more about this incredible new community! Let’s grow

www.ranchomissionviejo.com 

Today, I’m excited to bring to you a conversation I had recently with Philip Walsh head of marketing at Havelock Wool. Havelock Wool manufactures and sells premium insulation made entirely from sheep's wool. It is healthy, high-performance insulation. Their raw material is sourced in New Zealand and processed in Reno, NV. They believe #naturedoesitbetter and they are on a mission to give consumers a more intelligent option when buying insulation.

https://havelockwool.com/

Now why do real estate agents care about this? well, because it’s a new option for homeowners that is safer, warmer, has natural moisture wicking properties as well as the ability to dry out, is non toxic and sustainable! It also makes for great conversation to bring up and new and unique topics that are trending in the industry and eco friendly building materials is a big one!

So even if you aren’t planning to remodel yourself, and you aren’t building a new home, you are going to love this episode because learning more about these better safer alternatives is just smart business. It's going to give you an edge as a real estate agent, no longer are you just a regular agent, you can be an agent of change that is helping to improve the lives of your clients and helping to save the planet. So stay tuned for this very informative episode! I bet there is something you learn that you did not know about insulation that may just the be subject that you get to talk about with someone that lands you your next client! Let’s grow!

Today we have Allison Smith from Olivette, a riverside farm to table community located right outside of Asheville, NC.

So as a real estate agent why should you care about this? Wellness real estate is a term coined by the global wellness institute and did you know that it's more than $134 Billion dollar industry already? It began many years ago as a developers movement to create communities that are more thoughtful in design that centers around the well being of the residents rather than density and the bottom line.

What exactly is wellness real estate and why do I need to know about it?