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The Profitable Website: Digital Marketing Secrets For Small Business Success

The Profitable Website: Digital Marketing Secrets For Small Business Success

By Wes McDowell

How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day?

These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-now digital marketing strategies to attract new prospects to your website... and THEN how to speak to them in a way that means something to them, build a list of warm leads that you can then market your services to.

Each episode is created to help inspire you to take action on the strategies that are proven to work best, so you can stop guessing, and start growing your small business into something bigger.

In the end, you'll have a series of digital assets you can put on autopilot to do the hard job of attracting, and ultimately winning over cold prospects into flaming hot leads, and finally — the Holy Grail — paying customers who come back again and again. Whether you want to master Facebook ads, email marketing, video marketing, or website conversions, this is the show that will get you there the fastest. Join Wes McDowell today, and learn the tactics that will get results, generate more profits, and turn that business idea into an actual business you love. Online marketing made easy, Wes will show you the art of online business, and how to do it RIGHT.
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The Profitable Website: Digital Marketing Secrets For Small Business SuccessMar 22, 2021

00:00
11:47
The 10 Wordpress Plugins EVERY Small Business Website Needs

The 10 Wordpress Plugins EVERY Small Business Website Needs

Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be.

And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins.

A plugin is simply an add-on that extends the power of what your website can do. There’s literally a plugin for almost any purpose you can imagine, and each only takes 2 clicks to install!

Today, I wanna share my top 10 must-have Wordpress Plugins that will put most of the heavy lifting for your website on autopilot.

The plugins I’m gonna share with you will help you in these 5 ways:

1. Website creation (so you can get up and launched FAST)

2. Search optimization (so you can get found on the Google machine)

3. Communication (so your prospects can reach you way easier)

4. Security (so you never have to worry about hacking)

5. Speed (so you won’t lose any more clients to a site that takes its sweet time)

This is the exact same plugin stack I personally use and recommend to my paid consulting clients, and I can’t wait to share them all with you too.

Once you add these plugins, you won’t just have a website. You’ll have a true automated powerhouse working for your business all day and all night.

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Oct 18, 202117:59
How to Get Traffic to Your Website — What's Working NOW!
Oct 11, 202118:50
How Youtube Can Amplify Your Small Business (with Lennon Bone)
Oct 04, 202146:35
The Importance of an Online Strategy for Your Service Business (a Live Coaching Call)
Sep 27, 202145:09
SEO Copywriting That Connects (with Kerry Campion)
Sep 20, 202147:46
Facebook Lead Generation Ideas for 2022 (with Gavin Bell)
Sep 13, 202141:07
Email Marketing Still Works Like Crazy (with Ashley K DeLuca)
Sep 06, 202145:30
My Foolproof System for Wildly Profitable Testimonials
Aug 30, 202124:33
How Reputation Marketing Can Grow Your Small Business Fast (with Shawn Hill)
Aug 23, 202138:40
5 Easy Ways to Take Your Website from Cookie Cutter to Ultra-custom
Aug 16, 202124:46
How to Market a "Boring" Business (A Live Coaching Call)
Aug 09, 202147:14
How to Find an Irresistible Topic for Your Lead Magnet (with Salome Schillack)

How to Find an Irresistible Topic for Your Lead Magnet (with Salome Schillack)

Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today.

The rest? Well, they’re just window shopping — at least for now.

So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger?

You gotta get 'em on your email list, that’s how.

And the only way to do that is with an absolutely irresistible lead magnet.

Something that makes a small, yet tangible promise, and delivers on that promise — whetting their appetite for “the real thing” in the process.

If this sounds like some kind of sorcery, fear not!

In this week’s episode of “The Profitable Website” podcast, I sat down with Salome Schillack who knows a thing or 2 about highly converting lead magnets.

We get into all the nitty-gritty details, including:

✔️ How to nail down the right topic for your lead magnet, (and why most businesses miss the mark completely)

✔️ Your different format options, and what specific TYPES of lead magnets are doing really well right now

✔️ Where the emphasis NEEDS to be if you want massive opt-ins (trust me, you do!)

I can tell you from personal experience, the right lead magnet can fundamentally change your business for the better.

So if you’re thinking of skipping this episode… Big mistake! Listen now!

Check out Salome Schillack 👉 https://shineandsucceed.com/tss-podcast/

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

Aug 02, 202146:08
Behind the Scenes: My 2-Prong System to Win More Clients on Linkedin
Jul 26, 202128:51
The Secret to an Engaging Client-Generating Website (with Jules Dan)

The Secret to an Engaging Client-Generating Website (with Jules Dan)

Jul 19, 202133:47
The Perfect Location Page Blueprint For Maximum Local Visibility

The Perfect Location Page Blueprint For Maximum Local Visibility

Jul 12, 202127:11
Reels & Tiktok for Business — No Dancing Required! (with Elise Darma)

Reels & Tiktok for Business — No Dancing Required! (with Elise Darma)

There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short!

I’m talking Tiktok, Instagram Reels and even the newest player to the game, Youtube Shorts.

And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing required!

In this week’s podcast episode, I sat down with Instagram and Tiktok expert Elise Darma to talk about how real businesses can jump on this short video trend and take full advantage of all it has to offer.

We get into it ALL, including:

✅ Why it’s likely not really a TREND at all (This one’s gonna be around for a while, folks!)

✅ What kinds of videos work best for small businesses.

✅ Just how easy is it to make an attention-grabbing video.

✅ Easy repurposing tricks so you can use the same video in 3 different places (3x the eyeballs!)

✅ The recommended posting schedule (that Instagram itself accidentally leaked out) to maximize your exposure and growth.

This one’s definitely gonna give you some good ideas, and inspiration, so give it a listen.

Check out more of Elise Darma 👉 https://elisedarma.com

Follow Elise on IG https://www.instagram.com/elisedarma/

More videos here https://www.youtube.com/EliseDarma

6 Easy Reel Ideas to Grow Your Business 👉 https://elisedarma.co/reels

Download tiktok video with no watermark 👉 https://snaptik.app

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉  https://wesmcdowell.com/training

Jul 05, 202157:45
Are Websites Being Replaced by Social? What You NEED to Know
Jun 28, 202111:22
Which Online Reviews Will Help Your Business Most?
Jun 21, 202116:32
How to Maximize Google My Business to Grow This Year
Jun 14, 202123:53
How to Rank Your Business #1 (A Live Coaching Call)
Jun 07, 202136:31
Is Your Website Ready for Paid Ads? Listen to Avoid Wasting Money!
May 31, 202116:48
What it Takes to 3X Your Business (A Live Coaching Call)
May 24, 202145:23
Your Ultimate Guide to SEO in 2021
May 17, 202120:43
Everything You Always Wanted to Know About Facebook Ads (Q&A with Amanda Bond)
May 10, 202139:21
Facebook Lookalike Audience Secrets (with Amanda Bond)

Facebook Lookalike Audience Secrets (with Amanda Bond)

When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated.

This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Facebook advertising, and she’s gonna walk us through the “gold standard” targeting option you should be using — the Lookalike audience.

The concept couldn’t be simpler… you simply create a custom audience of people who either visit your website, opt in for your lead magnet, or even paying customers. You then deputize Facebook to do what they do best — crunch the data.

Specifically, they figure out what all your best converters, or customers have in common. Then (here’s the good part!) they scour their users to find millions of other potential customers who have the same thing in common, and look just like your existing customers. (Look like, lookalike, get it?)

There are some serious a-ha moments in this episode, so even if Facebook ads aren’t on your radar, just give it a listen.

I bet this will give you something new and exciting to consider.

Cheers to new opportunities, and even more of our best customers!

You can find Amanda Bond at:

https://theadstrategist.com

https://facebook.com/theadstrategist.com

The Profitable Facebook Ads for Service Businesses Tool Kit 👉 https://wesmcdowell.com/facebook

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

May 03, 202137:51
Ask Wes 25: Which Works Better Email or Facebook Ads? (&More!)

Ask Wes 25: Which Works Better Email or Facebook Ads? (&More!)

Check out more questions I answered...

✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam.

✅ What is the best way to advertise my photography business and get more conversions to my local market?

✅ What tips can you give for a person struggling with conversions but can push traffic?

✅ Would Facebook Ads for service based businesses like emergency plumber the right thing to do? Or just do Google ads or SEO?

✅ Should I have the name of my business be keyword rich and a dot com extension only for my website?

✅Which event is best to register for trial? Conversion or Traffic?

Apr 30, 202113:60
Small Business SEO — Back to the Basics (with Dana Nicole)

Small Business SEO — Back to the Basics (with Dana Nicole)

It’s every business owner’s dream: #1 in the search engines for a really popular keyword.

Wouldn’t that be great?

Well, the truth is that hitting #1 for a super-in-demand keyword is a lot like winning the lottery.

Sure… SOMEBODY will end up at the top—because somebody HAS to be there. (But it’s probably not you… YET.)

However, #1 or not, you can still build an INCREDIBLE business with a more achievable SEO strategy.

By focusing on the basics and sticking to what’s easy to do—but that still gets results—you can accomplish great things.

That’s where my guest on today’s podcast, Dana Nicole, comes in.

Dana is an SEO content writer. And yes, she knows all the crazy tips and tricks.

But in this episode, she talks at length about going back to the SEO basics.

Because let’s face it—there are lots of SEO “ninja” strategies out there that you can try to put in place for your business.

They’re going to cost you a lot, though—either in hours as you try to do them yourself, or in money when you pay an agency to execute on them.

Dana shows us what really, RELIABLY works over time… And she makes the point for getting started as early as you can.

After all, as she says, it can often take months for your SEO labors to start bearing fruit—

So you want to make sure you’re doing things right.

Better listen to today’s episode before you waste another day. 😉

Check out her website at 👉  https://dananicoledesigns.com

Follow her on Instagram 👉  @dananicoledesigns

SEO Resource:

The Ultimate Google Ranking Kickstart Kit for Service Businesses

Here are the tools mentioned in this episode:

Keyword Density Tool 👉https://www.smallseotools.com/keyword-density-checker

Image Optimization Tool 👉https://www.tinypng.com

Wordpress Plugin Tool 👉https://www.rankmath.com

https://www.yoast.com

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Apr 26, 202142:11
Ask Wes 24: Would A Booking Section on a Photography Website Work? (&More!)

Ask Wes 24: Would A Booking Section on a Photography Website Work? (&More!)

Check out more questions I answered...

✅ Would you recommend a booking section on a photography website?

✅ How do you make potential clients understand that they need website even though they have Facebook pages?

✅ Can I get traffic to my website through Google and Facebook?

✅ Any tips of getting people to call through a landing page or website?

Apr 23, 202107:21
How to Create a Highly Engaged Facebook Group  — & Grow Your Business (with Juju Hook)
Apr 19, 202140:40
Ask Wes 23:Where to Redirect Clients for Your Lead Magnet? (&More!)

Ask Wes 23:Where to Redirect Clients for Your Lead Magnet? (&More!)

Check out more questions I answered...

✅ Where do you suggest redirecting clients to after they sign up for your lead magnet?

✅ We recently checked out your latest Google Web Story video and added it to our site. Is it going to help our SEO with Google?

✅ Would you say Facebook is the best way to advertise our hiking tour business?

✅ How often should you update your Google My Business profile? Does it help with SEO if you update more frequently?

Apr 16, 202108:35
Simple 5 Minute Hacks to Grow Your Instagram Following This Year
Apr 12, 202127:06
Ask Wes 22: How to Set Up Content in Multiple Languages? (&More!)

Ask Wes 22: How to Set Up Content in Multiple Languages? (&More!)

Check out more questions I answered...

✅ What is a good way to let people know we have content in multiple languages?

✅ Do you think IG is the future in 2021?

✅ How do you strategize Facebook Ads for longer buyers’ journey like bigger ticket items like real estate or housing?

✅ What tips do you have for a local beauty salon starting a YouTube to gain local clients?

✅ Would you recommend having two separate websites for a photobooth and photography business for SEO purposes or combine both into one?

Apr 09, 202112:14
How to Use Your Website to Attract High-End Clients (with Nicole Heymer)

How to Use Your Website to Attract High-End Clients (with Nicole Heymer)

Here’s a quiz: think of a business that could benefit from attracting high-end clients.

If you said your OWN business, then you’re in the right place for this week’s podcast.

My guest is Nicole Heymer, the owner of a boutique creative agency that specializes in making websites for interior designers.

 (She also happens to be a good friend of mine!)

 Now, as you might imagine, an interior designer’s business lives and dies on the quality of the customer that picks up the phone and books a project…

So, for Nicole’s clients, higher-end homeowners are a dream come true.

That means, you’ve probably guessed, that Nicole has learned a lot of actionable tips over the years about how to make your marketing say “luxury.”

She shares her best on the podcast—so you’re definitely going to want to listen if you sell a high-end offering and you’d like to command higher prices in 2021.

After all, nobody typically “needs” luxury goods and services. They’re usually something people “want.”

That means your website has to be, as Nicole says, “sexy”—right from the second your potential customer clicks the link.

 The good news? I convinced Nicole to show you how….

 And you can listen in on today’s episode.

Check out her website 👉 https://www.curioelectro.com

Follow her on Instagram: @curioelectro

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Apr 05, 202143:34
Ask Wes 21:How to Restart or Rebuild a Banned Facebook Account? (&More!)

Ask Wes 21:How to Restart or Rebuild a Banned Facebook Account? (&More!)

Check out more questions I answered...

✅ How to restart or rebuild everything for a banned Facebook account?

✅ Are the browsers discontinuing the FB pixel therefore having to connect with FB through server side? Do you have any insight?

✅ What are some ways to target older/seniors via Facebook? 

✅ How do I increase my online course sales?

✅ Can you target ads to people inside Facebook groups? 

Apr 02, 202107:60
How to Build Powerful Backlinks for Stronger SEO

How to Build Powerful Backlinks for Stronger SEO

Have you ever heard of a backlink?

That’s fancy jargon for something simple—

A link back to YOUR website from another website.

Here’s why you should care: Getting links back to your website is CRITICAL to Google rankings. 

These links—a.k.a. backlinks—are a powerful signal to Google that your website has some clout. 

If nobody links to you, Google figures your business is small potatoes… Because nobody’s talking about you.

So it’s essential, in other words, to get as many backlinks as you can—usually by asking them directly, or by making content that’s so great that other sites link to you on their own.

But what USED to work when you were trying for backlinks doesn’t work so well now… 

So I want to share 7 of my best strategies—methods that are still working well—so that you can get backlinks more efficiently and effectively.

These are the same strategies that SEO experts are using in 2021, because they help you build powerful, high-quality backlinks that tell Google they should put you in the search results. 

And, as you already know, more traffic means more business—so I know you’re probably itching to dive in.

Lucky for you, I prepared a video on this stuff… Check out and get started on building backlinks as soon as you’re done.

Here are the resources mentioned in this episode:

The Ultimate Google Ranking Kickstart Kit for Service Businesses 👉 https://www.wesmcdowell.com/seo

https://www.helpareporter.com

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Mar 29, 202121:02
Ask Wes 20: Does Facebook Ads Work Better for Nonprofits? (&More!)

Ask Wes 20: Does Facebook Ads Work Better for Nonprofits? (&More!)

Check out more questions I answered...

✅ Have you used Facebook Ads for nonprofits?

✅ Should I start a new channel or continue same channel for my YT? My channel is mainly in local language. Hindi in India and want to develop in English.

✅Should I put both on my site a pixel I set up as well as the Google tag that FB led me to set up too?

✅I always see FB ads about Linkedin marketing strategies for B2B marketing. I’d like to market trusted advisors, but very skeptical as I’ve never heard of anybody actually making $ on LinkedIn. Your thoughts?

✅I am not fond of being in front of the camera, and I do not have an audience, would you recommend starting with FB, YT or instagram?

Mar 26, 202110:34
Smart Ways Instagram Guides Can Help Grow Your Business
Mar 22, 202111:47
Ask Wes 19: Are Google Search Ads Costly? (&More!)

Ask Wes 19: Are Google Search Ads Costly? (&More!)

Check out more questions I answered...

✅ How costly are google search ads?

✅ What’s the best way to market our office as a whole even if though we have many divisions?

✅ Should we use ads to get people to our YouTube channel?

✅ What are your thoughts on being a generalist vs niche marketing? 

✅ What do you recommend doing if you’re getting great click through rates (and low cost per click) on social media ads but little to no conversions?

Mar 19, 202109:33
Keeping Your Facebook Ads Profitable Through the Apple Privacy Update (with Matt Johnston)

Keeping Your Facebook Ads Profitable Through the Apple Privacy Update (with Matt Johnston)

Listen, I don’t know if you’ve ever run Facebook ads—

But whether you HAVE… Or you’re ABOUT TO…

 You should know that the entire Facebook advertising world just got turned upside down.

Yes—I’m sorry to be the bearer of bad news, but things just got a LOT more complicated if you’re planning on running FB ads this year.

Here’s how everything shakes out.

Starting with the newest iPhone update, Apple now requires people to CHOOSE to be tracked by Facebook. If you don’t choose, FB can’t use your browsing data to decide which ads to show you.

Sounds great, right? After all, it’s a big win for privacy.

But trust me—it only sounds great until you decide you want to run some of those ads yourself.

Because, as my guest Matt Johnston explains on today’s podcast, this new update is really going to wreak havoc for small business owners.

You see, it’s that tracking code—the very same one that Apple is pushing back against—that helps an advertiser show ads to audiences that might have an interest in learning about their business.

It’s not all doom-and-gloom, however. Matt’s agency runs millions of dollars a year for clients with new, innovative products… So he’s got a lot on the line when it comes to his ads getting through.

And he has some great ideas about how to future-proof your own ads—

So that you can keep profitably growing your business no matter WHAT Apple or anybody else throws at you in the years to come.

Bottom line: before you put another dollar into FB ads, listen to today’s podcast.

Check out his websites 👉https://www.guidesocialglobal.com

https://www.mattjohnstononline.com 

Subscribe to his YouTube Channel: Matt Johnston TV

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Mar 15, 202155:03
Ask Wes 18: Personal Name or Company Name in a YouTube Channel? (&More!)

Ask Wes 18: Personal Name or Company Name in a YouTube Channel? (&More!)

Check out more questions I answered...

✅ What are your thoughts on using your personal name for Youtube channel vs the company name?

✅ Are display ads good for lead generation?

✅ How do you get people to watch your Facebook or YouTube live if you don’t have an email list?

Mar 12, 202106:48
How to Put Together an Effective Digital Marketing Budget (with Rich Brooks)

How to Put Together an Effective Digital Marketing Budget (with Rich Brooks)

I don’t know what it was like when you were a kid, but when I was growing up, I’d usually get a bit of money for my birthday.

Now I’m not talking “crazy money” here—I mean the kind of “10 dollars taped into a card from Great-Aunt Edna” that you probably got too.

 For me, that was the best—both because it meant I had to be intentional about what I bought, but also because I knew I was going to buy SOMETHING…

Sure enough, that money always got spent on one awesome toy or another—and I rarely borrowed more than I had from my parents.

Why does all this matter?

Well, as today’s podcast guest would tell you, having a budget when it comes to your marketing can be just as liberating.

Rich Brooks has been the founder and president of Flight New Media, a digital agency in Portland, Maine, for nearly a quarter-century.

And as Rich explains, a marketing budget can be just as fun to spend as Edna’s ten-spot was back in the day.

First, because it directs your thinking toward results—and consequently helps you get them. If you only have so much to spend, you’re going to spend it wisely.

And second, knowing you have money to spend on marketing means that money is ABSOLUTELY getting spent on marketing…

Which is going to lead to the kind of business success you just don’t see without investing in growth.

I had a great time talking to Rich, and it turned out to be a really fascinating episode, and I think you’re really going to enjoy this one too.

You’ll never look at your marketing the same way again.

Check out his websites 👉https://www.takeflyte.com

https://www.agentsofchange.com

Follow him on Instagram: @therichbrooks 

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Mar 08, 202147:43
Ask Wes 17: What is the Best Theme for Wordpress? (&More!)

Ask Wes 17: What is the Best Theme for Wordpress? (&More!)

Check out more questions I answered…

✅ Is the Ocean Theme for Wordpress with Elementor is a suitable replacement?

✅ What problem should we solve as a Bounce Rental Company Jumping Castles for kids?

✅ Is having an FAQ section on the homepage is not good? What are your thoughts?

✅ Which software do you use for spin the wheel lead magnet?

✅ How would you generate leads for a re-upholstery shop targeting B2B?

Mar 05, 202109:21
How to Rank Your Website in Local Search in 2021 (with Darren Shaw)

How to Rank Your Website in Local Search in 2021 (with Darren Shaw)

Mar 01, 202158:39
Ask Wes 16: Best Way to Get Reviews from Customers? (& more!)

Ask Wes 16: Best Way to Get Reviews from Customers? (& more!)

Check out answer to these questions...

✅ What is the most economical and effective way of getting reviews from customers?

✅ How to run a facebook funnel using a video?

✅ What are the tips on getting readers to a self-improvement blog?

✅ What are the biggest ranking factors on SEO? Is it content or backlinks?

Feb 26, 202109:18
How to Make Email Marketing Work for You in 2021
Feb 22, 202137:22
Ask Wes 15: Factors Affecting Google Ranking? (& more!)

Ask Wes 15: Factors Affecting Google Ranking? (& more!)

Questions answered on this episode are as follows:

✅ Does it affect my google ranking if I change my address?

✅ What colors should I use on my website to build trust?

✅ Which plugin can help monitor leads for a real estate website?

✅ Tips on revamping website?

Feb 19, 202108:40
What Do I Do With All This Content? (A Live Coaching Call)
Feb 15, 202101:00:11
Ask Wes 14: Best Homepage Info Hierarchy? (& more!)

Ask Wes 14: Best Homepage Info Hierarchy? (& more!)

Questions answered on this episode are as follows:

✅ What is your advice for the best homepage info hierarchy for best conversion?

✅ Our featured snippets worth it, and what's the best Linkedin strategy to get them?

✅ What way will you recommend promoting photos in Ireland?

✅ What's a good Wordpress plugin to track which buttons of CTA are clicked on my site?

✅ Tips of Facebook Ads and Landing Pages, especially on Black Friday.

✅ When is the best time to start with Facebook Ads?

Feb 12, 202110:42
How to Write a Profitable Homepage Headline

How to Write a Profitable Homepage Headline

I don’t want to freak you out, but here’s an important statistic—

Visitors to your site spend about 50 milliseconds—that’s 0.05 seconds!—coming to a first impression of whether or not they like what they see.

But that’s so short that it’s just instinctive… 

After all, how much can you REALLY know in the blink of an eye?

The true “make or break” for your website is your homepage headline. 

Get it right, and people will decide to scroll down your page to see what your site is all about.

Get it WRONG, and they’ll be gone, gone, gone.

That’s why, in this episode, I break down seven common homepage headline mistakes that I see most businesses make.

And I share EXACTLY how to fix them, using three formulas I’ve developed over many years of creating websites for small businesses.

These are the same methods I use to routinely increase website conversion by 200, 300, and even 500 percent!

It’ll help you be persuasive in your headline… while STILL working in your SEO keywords without having to compromise too much. It’s one of my favorite little-known tactics, and I think you’re going to love it. 

Seriously, don’t sleep on this episode—because it has everything you need to get SUPER CLEAR on your value, pull people down your homepage, and can convert them into paying customers.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉 https://wesmcdowell.com/training

Feb 08, 202128:49
Ask Wes 13: Selecting Hashtags on Instagram? (& more!)

Ask Wes 13: Selecting Hashtags on Instagram? (& more!)

Questions answered on this episode are as follows:

✅ Any recommendations on how to select hashtags for a service company where the audience is wide?

✅ How to get google map on a public spot?

✅ What messaging can you suggest for a new dentist website? How do you get leads of patients for a new dentist website?

✅ Do you have suggestions for a new youtube channel?

Feb 05, 202110:33