The Profitable Website: Digital Marketing Secrets For Small Business Success
By Wes McDowell
These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-now digital marketing strategies to attract new prospects to your website... and THEN how to speak to them in a way that means something to them, build a list of warm leads that you can then market your services to.
Each episode is created to help inspire you to take action on the strategies that are proven to work best, so you can stop guessing, and start growing your small business into something bigger.
In the end, you'll have a series of digital assets you can put on autopilot to do the hard job of attracting, and ultimately winning over cold prospects into flaming hot leads, and finally — the Holy Grail — paying customers who come back again and again. Whether you want to master Facebook ads, email marketing, video marketing, or website conversions, this is the show that will get you there the fastest. Join Wes McDowell today, and learn the tactics that will get results, generate more profits, and turn that business idea into an actual business you love. Online marketing made easy, Wes will show you the art of online business, and how to do it RIGHT.
The Profitable Website: Digital Marketing Secrets For Small Business SuccessJun 21, 2021
The 10 Wordpress Plugins EVERY Small Business Website Needs
Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be.
And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins.
A plugin is simply an add-on that extends the power of what your website can do. There’s literally a plugin for almost any purpose you can imagine, and each only takes 2 clicks to install!
Today, I wanna share my top 10 must-have Wordpress Plugins that will put most of the heavy lifting for your website on autopilot.
The plugins I’m gonna share with you will help you in these 5 ways:
1. Website creation (so you can get up and launched FAST)
2. Search optimization (so you can get found on the Google machine)
3. Communication (so your prospects can reach you way easier)
4. Security (so you never have to worry about hacking)
5. Speed (so you won’t lose any more clients to a site that takes its sweet time)
This is the exact same plugin stack I personally use and recommend to my paid consulting clients, and I can’t wait to share them all with you too.
Once you add these plugins, you won’t just have a website. You’ll have a true automated powerhouse working for your business all day and all night.
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
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How to Get Traffic to Your Website — What's Working NOW!
You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot.
So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website.
And no — you don’t need to master all of these methods — just pick 1 or 2 that seem like the best fit for your situation.
So if you want to know how to get traffic to your website and IF you’re ready for a flood of traffic that’s ready to convert, listen now!
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How Youtube Can Amplify Your Small Business (with Lennon Bone)
I absolutely love today’s topic, not just because it's interesting but it's also close to my heart.
Today, I sit down with Lennon Bone, a Youtube Strategist who works for Video Creators. Lennon actually worked with me to figure out what I can do better on my YouTube channel back in the day to connect better, build on my audience even more and reach more people.
So I'm super excited to have him on, to give a little bit of that knowledge to you guys as well. So listen now!
Checkout Lennon Bone at https://videocreators.com
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The Importance of an Online Strategy for Your Service Business (a Live Coaching Call)
A lot of service businesses hit really hard during the pandemic, people were cooped up inside, so businesses have to come up with some kind of alternate strategy for those hard times.
Today’s episode is going to be a really interesting conversation. Especially coming off the heels of the pandemic.
Join me in this special coaching call with Saro Bonghozian, where we talk about his training methods and put them online into an online course.
Check out Saro Bonghozian here 👉 https://sarodogtraining.com
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
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SEO Copywriting That Connects (with Kerry Campion)
If people are searching for what you do or anything to do with your topic, you obviously want to be one of the first listings that pops up for them in Google.
So to do that, you need good SEO and good SEO copy, but the problem comes in where you focus way too much on the SEO and you find your keywords and those kind of start to take over and they start to run the entire show.
So listen now because this episode is going to be a really important one for you.
Check out Kerry Campion here 👉 https://www.godsavetheserp.com
Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
Facebook Lead Generation Ideas for 2022 (with Gavin Bell)
Super interesting stuff today - we're going to go into good old fashioned Facebook lead generation tactics that work for small businesses, as well as how you can use organic Facebook to grow your business.
AND Gavin's got some amazing tips for you today, so listen now.
Checkout Gavin Bell here 👉 https://mrgavinbell.com and https://twitter.com/MrGavinBell
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
Email Marketing Still Works Like Crazy (with Ashley K DeLuca)
Email marketing is always an interesting topic, much more exciting when you get to talk to experts in the field.
Well, you may be thinking well, social media is the new thing. Emails kind of not... and I don't check my email all that often!
Why would anybody be checking their email for my marketing emails? Well, we've got you covered today.
So listen now.
Check out Ashley here 👉 https://ashleykdeluca.com
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
My Foolproof System for Wildly Profitable Testimonials
Do you know the secret to a truly profitable website?
It’s letting your current clients tell your future clients just how amazing you are.
That, my friend, is the power of the testimonial.
In this week’s podcast episode, I will talk about how to go deeper than your typical 5-star review, and how to mine for gold — in the form of wildly profitable testimonials that tell a start-to-finish story that your future clients can actually see themselves in.
You’ll get my exact 4-step system to collect as many as you need to bust through every objection, and overcome every doubt your would-be clients have.
This is game-changing stuff - so listen now!
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
How Reputation Marketing Can Grow Your Small Business Fast (with Shawn Hill)
Do you know the single biggest difference-maker when it comes to making more online sales, or booking consultations, or appointments?
It’s your online reputation. (aka your online reviews.)
Over 90% of consumers trust online reviews just as much as a recommendation from a friend, not to mention getting more reviews can help lift you up in online search results.
So reputation marketing is 100% worth your time!
And this week’s podcast guest is none other than Shawn Hill, who knows a thing or 2 about reputation marketing. His company Nice Job is built around it — and he’s got a TON to share with you about how you can get way more reviews AND how to make them count.
By the end of this episode, you’ll have a complete action plan — so you can get as many reviews as you need to to solidify your reputation — and properly dominate your competition.
Listen to the podcast now, and get those stars! ⭐️⭐️⭐️⭐️⭐️
Check out Shawn Hill 👉 https://get.nicejob.com
Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training
5 Easy Ways to Take Your Website from Cookie Cutter to Ultra-custom
It’s never been easier for small business owners like you to create their own websites, thanks to Wordpress themes, and drag and drop page building plugins…
But what if you want something more custom, and less cookie-cutter for your website?
I’ve got you covered there! In this week’s podcast episode, I’ll talk about the 5 really easy tricks you can use with your theme, template or page builder that will make your website feel more unique than what you’d get right outta the box.
If you wanna get to the good stuff on-the-go, listen to the audio podcast now.
I can’t wait to share these customization ideas with you.
Here are some tools I suggest you check out.
✔️ Icon pack that has the right kind of personality that you want to convey in your site, visit https://www.iconfinder.com.
✔️ If you want an animated illustration, visit https://lottiefiles.com.
✔️ Unlimited elements for elementor plugin, check out https://unlimited-elements.com.
✔️ Visit https://www.fiverr.com if you need help with your design.
✔️ Check out royalty free stock videos on youtube.
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training
How to Market a "Boring" Business (A Live Coaching Call)
Some businesses sell skydiving, some sell sex appeal, but some sell…
Insurance. Or accounting. Or bio-thermal imaging.
And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively!
And I’ve got some great ideas for you if your business is on the less-than-exciting side.
In this week’s podcast episode, I sat down with the team from Wally Home Loan to alleviate their concern that their business might just be too boring to create content around.
As you’ll hear in our conversation, nothing could be further from the truth.
They walked away with enough ideas to get them into 2023, and I'd bet money that you’ll walk away with just as many for your business.
Listen to the live coaching call podcast episode now.
Cuz there’s NOTHING boring about more business…
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training
How to Find an Irresistible Topic for Your Lead Magnet (with Salome Schillack)
Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today.
The rest? Well, they’re just window shopping — at least for now.
So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger?
You gotta get 'em on your email list, that’s how.
And the only way to do that is with an absolutely irresistible lead magnet.
Something that makes a small, yet tangible promise, and delivers on that promise — whetting their appetite for “the real thing” in the process.
If this sounds like some kind of sorcery, fear not!
In this week’s episode of “The Profitable Website” podcast, I sat down with Salome Schillack who knows a thing or 2 about highly converting lead magnets.
We get into all the nitty-gritty details, including:
✔️ How to nail down the right topic for your lead magnet, (and why most businesses miss the mark completely)
✔️ Your different format options, and what specific TYPES of lead magnets are doing really well right now
✔️ Where the emphasis NEEDS to be if you want massive opt-ins (trust me, you do!)
I can tell you from personal experience, the right lead magnet can fundamentally change your business for the better.
So if you’re thinking of skipping this episode… Big mistake! Listen now!
Check out Salome Schillack 👉 https://shineandsucceed.com/tss-podcast/
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training
Behind the Scenes: My 2-Prong System to Win More Clients on Linkedin
Have you used LinkedIn to attract more clients to you and your business?
It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours!
Many small business owners still worry that the platform is too formal or corporate for their audiences.
The truth is — LinkedIn could very well be one of your most underrated marketing channels.
In 2020, LinkedIn was voted the most trusted social network, AND traffic from LinkedIn converts 3x as much as traffic from Facebook, Instagram and Twitter.
In this week’s podcast episode, I’m taking you deep behind the scenes to know my dead-simple 2-step system — and how I get more business using LinkedIn.
Also, I let you in on the all-too-common method that NEVER works — so you can avoid ever doing it yourself. Seriously, it’s such a turn-off I can’t even tell you (I routinely have to remove connections because they do this!)
So if you’re ready to FINALLY make LinkedIn work for you, let’s dive into the strategy!
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training
The Secret to an Engaging Client-Generating Website (with Jules Dan)
On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients?
That’s ok! I’m here to help you turn it up to a perfect 10.
With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website…
So you can break through, and help them see that you’re the one who can help them the most.
Here’s what we chat about today:
✅ The 3 ways to integrate your customer’s stories onto your website for maximum conversions and appointments booked. This puts boring website templates you see everywhere to shame!
✅ What to include in your ‘about me’ section to turn browsers into buyers (hint it’s not all about you!). The trick to lowering people’s BS detector is to include THIS one thing.
✅ How to take your website visitors from pain to pleasure with the right images. You’ll discover how to subconsciously display empathy and position you as the right person.
Who knows…
Just one idea you get from the podcast could add thousands to your bottom line.
Listen to the podcast now and soak up all the secrets, then plan how you’ll add them on YOUR website this week!
Check out more of Jules Dan 👉 https://julesdan.com
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training
The Perfect Location Page Blueprint For Maximum Local Visibility
Does your business cater to locals? Whether you have a single location or 30, you want to be on the map.
Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎)
And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend.
In this podcast episode, I’m going to talk about my perfected location page blueprint you can add to your website for an instant lift to your local visibility.
This is something you can quickly and easily add to your website in an afternoon — and trust me, it’ll make all the difference to your ability to rank and show up exactly where and when it matters to your local customers and clients.
Surely, you’ll be in perfect shape to be found in map listings, resulting in more business.
So if you’ve ever wondered what it takes to be featured in the coveted Google map 3-pack, listen to this podcast!
It’s like a treasure map for your local business, so don’t sleep on this one!
Cheers to the ultimate destination!
Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training
Reels & Tiktok for Business — No Dancing Required! (with Elise Darma)
There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short!
I’m talking Tiktok, Instagram Reels and even the newest player to the game, Youtube Shorts.
And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing required!
In this week’s podcast episode, I sat down with Instagram and Tiktok expert Elise Darma to talk about how real businesses can jump on this short video trend and take full advantage of all it has to offer.
We get into it ALL, including:
✅ Why it’s likely not really a TREND at all (This one’s gonna be around for a while, folks!)
✅ What kinds of videos work best for small businesses.
✅ Just how easy is it to make an attention-grabbing video.
✅ Easy repurposing tricks so you can use the same video in 3 different places (3x the eyeballs!)
✅ The recommended posting schedule (that Instagram itself accidentally leaked out) to maximize your exposure and growth.
This one’s definitely gonna give you some good ideas, and inspiration, so give it a listen.
Check out more of Elise Darma 👉 https://elisedarma.com
Follow Elise on IG https://www.instagram.com/elisedarma/
More videos here https://www.youtube.com/EliseDarma
6 Easy Reel Ideas to Grow Your Business 👉 https://elisedarma.co/reels
Download tiktok video with no watermark 👉 https://snaptik.app
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training
Are Websites Being Replaced by Social? What You NEED to Know
Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.”
Well I’m here to tell ya, nothing could be further from the truth!
Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops.
So if you wanna know what each one needs to be responsible for in any successful small business…
Don’t sleep on this one, it’s one of the most important fundamentals in strengthening your business.
Because websites and social media are stronger TOGETHER 🤝🌈
So listen now and discover it for yourself!
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
Which Online Reviews Will Help Your Business Most?
Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️?
Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review.
So which direction is gonna be most effective in growing your business?
In other words — are all reviews created equal? Not really!
In this podcast, I’ll be breaking down the key differences between Yelp, Google and Facebook as review platforms, showing you the good, bad and — yes, potentially very ugly sides of each.
By the end, you’ll know which platform you should chase, and direct your customers toward if they want to leave you that 5 star review.
And you’ll also know which platform I’d give ZERO ⭐️’s if I could! (Ok, that was dramatic, but you’ll see what I mean...)
So listen now and get those ⭐️⭐️⭐️⭐️⭐️ today!
Get web hosting for less! Head out to 👉 https://wesmcdowell.com/hosting
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
How to Maximize Google My Business to Grow This Year
If you wanna rank your business in Google searches, they actually give you a pretty powerful tool you can use to get there. It’s called Google My Business.
But like all things marketing, it’s all in the optimization if you wanna see real results.
I’m sure you have some questions — and I’ll be answering all of ‘em in this episode! 😎
Seriously, my Google My Business videos are some of my most popular on Youtube, which brings a crazy amount of questions from my audience. And a lot of them are asking the same things…
So I decided to answer all the most important (and popular) questions I get about Google My Business.
These answers will mean the difference between ranking #1 or somewhere on page 7, so this will be worth every second of your time!
The Ultimate Google Ranking Kickstart Kit for Service Businesses
👉 https://wesmcdowell.com/google
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
How to Rank Your Business #1 (A Live Coaching Call)
I’m not sure what kind of business you run, but if it caters to a local audience, this episode is gonna be a biggie for you.
In this episode of The Profitable Website podcast, you can listen in as I offer coaching to David Krohse, a chiropractor who’s looking to make some serious gains this year in his local area.
He wants to rank #1 in local search to be exact. And the cool part? It’s totally doable! 😎
So what’s it gonna take? During this coaching-style episode, we discuss small tweaks and a few bigger marketing shifts he can make to reach his goal — hint — these are things YOU can do too!
We talk about it all, including:
✅ Is content marketing good for local businesses?
✅ The 2-tiered Facebook ad strategy that’s perfect for local
✅ Why knowing your numbers is the secret sauce to profitable advertising
✅ Way, way more!
So listen in on the conversation and “borrow” all the good ideas for your own business…
I think you’re gonna love this one!! 😍
The Ultimate Google Ranking Kickstart Kit 👉 https://wesmcdowell.com/google
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
Is Your Website Ready for Paid Ads? Listen to Avoid Wasting Money!
Running paid ads is an excellent way to get quick traffic to your website.
But if you’re sending them to a website that’s full of holes, you’re not just leaking customers… you’re leaking your hard earned money too. 😳
Well, get out your spackle, because we’re plugging ALL the holes today, my friend! 😎
When your website’s less like a strainer and more like a mousetrap, an amazing thing starts to happen — your ads that were a never-ending money pit are now suddenly profitable.
And the best part of this is, these aren’t crazy “I need to call my web designer” fixes...these are easy to do yourself.
So listen now and be ready to turn your website into that customer trap, like it was always supposed to be.
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
What it Takes to 3X Your Business (A Live Coaching Call)
Have you ever had a really big goal for your business? Whether things are already going smooth — or not — growing your business should always be top of mind.
And that’s why I couldn’t be any more excited to share this podcast episode with you!
Listen in as I offer strategic marketing advice to Liam Sunstrum, the owner of an already pretty successful lawn care business.
He has an epic goal for this summer… to TRIPLE his client list. While that may sound daunting, I was more than up for the challenge! 😎
We look into everything he’s currently doing right, and what could use some work… and I’ve got some great ideas he can get going with TODAY to help get him there.
So if you’re doing great already and just wanna break through to that next level…
Or if you need to just get things finally moving for your business…
Just think what tripling YOUR business could look like. I’m here to support that outcome 💯%!
Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
Your Ultimate Guide to SEO in 2021
Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is... Will you show up? 😳
It all comes down to who does SEO better — you or your competition?
Here’s the good news — your competition probably isn’t getting this episode.
In this podcast, I go over my precise SEO system I’ve used on countless clients, and it’s still what I teach to this day. Why? Because it works like a charm. 😎
Just follow along — ✔️ check off each item, and before you know it, you’re on top already!
So listen now and get that top spot!
The Ultimate Google Ranking Kickstart Kit for Service Business
👉 https://wesmcdowell.com/google
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
Everything You Always Wanted to Know About Facebook Ads (Q&A with Amanda Bond)
If you listened to The Profitable Website podcast last week, you were probably overloaded with all the amazing eye-openers from ads expert Amanda Bond. (I know I was!)
But after our conversation, we got a TON of awesome questions from our live audience over on Youtube about all things Facebook advertising. And between Bond and myself, we provided some solid answers.
So if you have any lingering questions, doubts or concerns over advertising on Facebook, chances are we’re gonna cover it in today’s Q&A show.
So whether you’re a seasoned advertiser, just dipping your toe in, or just never got Facebook ads to work for you and your business, there are plenty of gems in here just for you and where you are TODAY.
Listen now and go get those answers you never even knew you needed 😎
You can find Amanda Bond at:
✅ https://facebook.com/theadstrategist.com
The Profitable Facebook Ads Service Businesses Tool Kit 👉 https://wesmcdowell.com/facebook
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
Facebook Lookalike Audience Secrets (with Amanda Bond)
When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated.
This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Facebook advertising, and she’s gonna walk us through the “gold standard” targeting option you should be using — the Lookalike audience.
The concept couldn’t be simpler… you simply create a custom audience of people who either visit your website, opt in for your lead magnet, or even paying customers. You then deputize Facebook to do what they do best — crunch the data.
Specifically, they figure out what all your best converters, or customers have in common. Then (here’s the good part!) they scour their users to find millions of other potential customers who have the same thing in common, and look just like your existing customers. (Look like, lookalike, get it?)
There are some serious a-ha moments in this episode, so even if Facebook ads aren’t on your radar, just give it a listen.
I bet this will give you something new and exciting to consider.
Cheers to new opportunities, and even more of our best customers!
You can find Amanda Bond at:
✅ https://facebook.com/theadstrategist.com
The Profitable Facebook Ads for Service Businesses Tool Kit 👉 https://wesmcdowell.com/facebook
Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training
Ask Wes 25: Which Works Better Email or Facebook Ads? (&More!)
Check out more questions I answered...
✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam.
✅ What is the best way to advertise my photography business and get more conversions to my local market?
✅ What tips can you give for a person struggling with conversions but can push traffic?
✅ Would Facebook Ads for service based businesses like emergency plumber the right thing to do? Or just do Google ads or SEO?
✅ Should I have the name of my business be keyword rich and a dot com extension only for my website?
✅Which event is best to register for trial? Conversion or Traffic?
Small Business SEO — Back to the Basics (with Dana Nicole)
It’s every business owner’s dream: #1 in the search engines for a really popular keyword.
Wouldn’t that be great?
Well, the truth is that hitting #1 for a super-in-demand keyword is a lot like winning the lottery.
Sure… SOMEBODY will end up at the top—because somebody HAS to be there. (But it’s probably not you… YET.)
However, #1 or not, you can still build an INCREDIBLE business with a more achievable SEO strategy.
By focusing on the basics and sticking to what’s easy to do—but that still gets results—you can accomplish great things.
That’s where my guest on today’s podcast, Dana Nicole, comes in.
Dana is an SEO content writer. And yes, she knows all the crazy tips and tricks.
But in this episode, she talks at length about going back to the SEO basics.
Because let’s face it—there are lots of SEO “ninja” strategies out there that you can try to put in place for your business.
They’re going to cost you a lot, though—either in hours as you try to do them yourself, or in money when you pay an agency to execute on them.
Dana shows us what really, RELIABLY works over time… And she makes the point for getting started as early as you can.
After all, as she says, it can often take months for your SEO labors to start bearing fruit—
So you want to make sure you’re doing things right.
Better listen to today’s episode before you waste another day. 😉
Check out her website at 👉 https://dananicoledesigns.com
Follow her on Instagram 👉 @dananicoledesigns
SEO Resource:
The Ultimate Google Ranking Kickstart Kit for Service Businesses
Here are the tools mentioned in this episode:
Keyword Density Tool 👉https://www.smallseotools.com/keyword-density-checker
Image Optimization Tool 👉https://www.tinypng.com
Wordpress Plugin Tool 👉https://www.rankmath.com
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Ask Wes 24: Would A Booking Section on a Photography Website Work? (&More!)
Check out more questions I answered...
✅ Would you recommend a booking section on a photography website?
✅ How do you make potential clients understand that they need website even though they have Facebook pages?
✅ Can I get traffic to my website through Google and Facebook?
✅ Any tips of getting people to call through a landing page or website?
How to Create a Highly Engaged Facebook Group — & Grow Your Business (with Juju Hook)
JuJu Hook is a values-centered consultant who really cares for her customers. Her love for her community comes through the minute you talk to her.
But she’s also very successful at selling to her audience.
(Hey, nobody said you can’t make a great living from helping people.)
What’s the secret to JuJu’s success?
In part, it’s the vibrant, super-engaged community she’s built inside her Facebook group.
On today’s podcast, JuJu shares all her best secrets—
So you can learn how to get more engagement in your own Group on Facebook, whether you’ve been running one for a while or you’re just thinking about getting started.
And if you’ve been thinking about how to use a Facebook group to get closer to the right people for your business…
You’re definitely not going to want to miss today’s episode.
Check out her website 👉https://www.jujuhook.com
https://www.primetimeprosper.com
Like her Facebook Page: Juju Hook
Join Her Facebook Group: Primetime Posse
Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
Ask Wes 23:Where to Redirect Clients for Your Lead Magnet? (&More!)
Check out more questions I answered...
✅ Where do you suggest redirecting clients to after they sign up for your lead magnet?
✅ We recently checked out your latest Google Web Story video and added it to our site. Is it going to help our SEO with Google?
✅ Would you say Facebook is the best way to advertise our hiking tour business?
✅ How often should you update your Google My Business profile? Does it help with SEO if you update more frequently?
Simple 5 Minute Hacks to Grow Your Instagram Following This Year
I don’t know if you’ve noticed, but trying to grow your Instagram account can be slow and tedious.
Here’s the worst part—
If you’re like me, you’re busy. (REALLY busy.)
Who has the TIME to grow an IG account?
It doesn’t help when you hear all the “expert advice” about what you need to do to grow. They make it sound like you have to stop doing absolutely everything else in your business—
And start implementing their strategies 24/7.
Completely impractical, right?
That’s why I’m excited to share today’s episode with you.
I’ll demonstrate some easy, proven tactics that won’t eat up your whole day. In fact, you can do most of them in just about 5 minutes each. That’s less time than it takes to make a pot of coffee!
Best of all, they work hand-in-hand with what you’re probably already doing on IG right now.
In other words, you won’t have to work hard to get more engaged followers, faster.
Ready to learn these quick, 5-minute IG hacks?
Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
Ask Wes 22: How to Set Up Content in Multiple Languages? (&More!)
Check out more questions I answered...
✅ What is a good way to let people know we have content in multiple languages?
✅ Do you think IG is the future in 2021?
✅ How do you strategize Facebook Ads for longer buyers’ journey like bigger ticket items like real estate or housing?
✅ What tips do you have for a local beauty salon starting a YouTube to gain local clients?
✅ Would you recommend having two separate websites for a photobooth and photography business for SEO purposes or combine both into one?
How to Use Your Website to Attract High-End Clients (with Nicole Heymer)
Here’s a quiz: think of a business that could benefit from attracting high-end clients.
If you said your OWN business, then you’re in the right place for this week’s podcast.
My guest is Nicole Heymer, the owner of a boutique creative agency that specializes in making websites for interior designers.
(She also happens to be a good friend of mine!)
Now, as you might imagine, an interior designer’s business lives and dies on the quality of the customer that picks up the phone and books a project…
So, for Nicole’s clients, higher-end homeowners are a dream come true.
That means, you’ve probably guessed, that Nicole has learned a lot of actionable tips over the years about how to make your marketing say “luxury.”
She shares her best on the podcast—so you’re definitely going to want to listen if you sell a high-end offering and you’d like to command higher prices in 2021.
After all, nobody typically “needs” luxury goods and services. They’re usually something people “want.”
That means your website has to be, as Nicole says, “sexy”—right from the second your potential customer clicks the link.
The good news? I convinced Nicole to show you how….
And you can listen in on today’s episode.
Check out her website 👉 https://www.curioelectro.com
Follow her on Instagram: @curioelectro
Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
Ask Wes 21:How to Restart or Rebuild a Banned Facebook Account? (&More!)
Check out more questions I answered...
✅ How to restart or rebuild everything for a banned Facebook account?
✅ Are the browsers discontinuing the FB pixel therefore having to connect with FB through server side? Do you have any insight?
✅ What are some ways to target older/seniors via Facebook?
✅ How do I increase my online course sales?
✅ Can you target ads to people inside Facebook groups?
How to Build Powerful Backlinks for Stronger SEO
Have you ever heard of a backlink?
That’s fancy jargon for something simple—
A link back to YOUR website from another website.
Here’s why you should care: Getting links back to your website is CRITICAL to Google rankings.
These links—a.k.a. backlinks—are a powerful signal to Google that your website has some clout.
If nobody links to you, Google figures your business is small potatoes… Because nobody’s talking about you.
So it’s essential, in other words, to get as many backlinks as you can—usually by asking them directly, or by making content that’s so great that other sites link to you on their own.
But what USED to work when you were trying for backlinks doesn’t work so well now…
So I want to share 7 of my best strategies—methods that are still working well—so that you can get backlinks more efficiently and effectively.
These are the same strategies that SEO experts are using in 2021, because they help you build powerful, high-quality backlinks that tell Google they should put you in the search results.
And, as you already know, more traffic means more business—so I know you’re probably itching to dive in.
Lucky for you, I prepared a video on this stuff… Check out and get started on building backlinks as soon as you’re done.
Here are the resources mentioned in this episode:
The Ultimate Google Ranking Kickstart Kit for Service Businesses 👉 https://www.wesmcdowell.com/seo
Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
Ask Wes 20: Does Facebook Ads Work Better for Nonprofits? (&More!)
Check out more questions I answered...
✅ Have you used Facebook Ads for nonprofits?
✅ Should I start a new channel or continue same channel for my YT? My channel is mainly in local language. Hindi in India and want to develop in English.
✅Should I put both on my site a pixel I set up as well as the Google tag that FB led me to set up too?
✅I always see FB ads about Linkedin marketing strategies for B2B marketing. I’d like to market trusted advisors, but very skeptical as I’ve never heard of anybody actually making $ on LinkedIn. Your thoughts?
✅I am not fond of being in front of the camera, and I do not have an audience, would you recommend starting with FB, YT or instagram?
Smart Ways Instagram Guides Can Help Grow Your Business
Exciting news…
There’s a BRAND NEW Instagram feature that can help you repurpose what you’ve already posted so more people can see it.
(Yes! Bigger audience!)
AND it helps you organize your stuff in a way that can positively impact your reach as a business.
(YES! Even BIGGER audience!)
I love this new feature, and I think you will too.
So I’m going to show you what it is, and why it’s likely to be the next big thing. I’ll also share some proven ideas to get you started, and teach you how to get going in just minutes.
And in case you’re rolling your eyes—
Come on skeptics, I can see you—
Let me remind you that Instagram loves to reward people who use their newer features by giving them greater visibility… And this one should be no exception.
With what I’m going to teach you, you’ll give new followers a chance to see some of your older posts—
And put your business in front of new audiences right on Instagram with minimal effort. In other words, you won’t need to create anything new.
Can you tell I’m excited?
No lie—I am. Which is why I pulled out all the stops and made this new feature the subject of today’s episode….
Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
Ask Wes 19: Are Google Search Ads Costly? (&More!)
Check out more questions I answered...
✅ How costly are google search ads?
✅ What’s the best way to market our office as a whole even if though we have many divisions?
✅ Should we use ads to get people to our YouTube channel?
✅ What are your thoughts on being a generalist vs niche marketing?
✅ What do you recommend doing if you’re getting great click through rates (and low cost per click) on social media ads but little to no conversions?
Keeping Your Facebook Ads Profitable Through the Apple Privacy Update (with Matt Johnston)
Listen, I don’t know if you’ve ever run Facebook ads—
But whether you HAVE… Or you’re ABOUT TO…
You should know that the entire Facebook advertising world just got turned upside down.
Yes—I’m sorry to be the bearer of bad news, but things just got a LOT more complicated if you’re planning on running FB ads this year.
Here’s how everything shakes out.
Starting with the newest iPhone update, Apple now requires people to CHOOSE to be tracked by Facebook. If you don’t choose, FB can’t use your browsing data to decide which ads to show you.
Sounds great, right? After all, it’s a big win for privacy.
But trust me—it only sounds great until you decide you want to run some of those ads yourself.
Because, as my guest Matt Johnston explains on today’s podcast, this new update is really going to wreak havoc for small business owners.
You see, it’s that tracking code—the very same one that Apple is pushing back against—that helps an advertiser show ads to audiences that might have an interest in learning about their business.
It’s not all doom-and-gloom, however. Matt’s agency runs millions of dollars a year for clients with new, innovative products… So he’s got a lot on the line when it comes to his ads getting through.
And he has some great ideas about how to future-proof your own ads—
So that you can keep profitably growing your business no matter WHAT Apple or anybody else throws at you in the years to come.
Bottom line: before you put another dollar into FB ads, listen to today’s podcast.
Check out his websites 👉https://www.guidesocialglobal.com
https://www.mattjohnstononline.com
Subscribe to his YouTube Channel: Matt Johnston TV
Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
Ask Wes 18: Personal Name or Company Name in a YouTube Channel? (&More!)
Check out more questions I answered...
✅ What are your thoughts on using your personal name for Youtube channel vs the company name?
✅ Are display ads good for lead generation?
✅ How do you get people to watch your Facebook or YouTube live if you don’t have an email list?
How to Put Together an Effective Digital Marketing Budget (with Rich Brooks)
I don’t know what it was like when you were a kid, but when I was growing up, I’d usually get a bit of money for my birthday.
Now I’m not talking “crazy money” here—I mean the kind of “10 dollars taped into a card from Great-Aunt Edna” that you probably got too.
For me, that was the best—both because it meant I had to be intentional about what I bought, but also because I knew I was going to buy SOMETHING…
Sure enough, that money always got spent on one awesome toy or another—and I rarely borrowed more than I had from my parents.
Why does all this matter?
Well, as today’s podcast guest would tell you, having a budget when it comes to your marketing can be just as liberating.
Rich Brooks has been the founder and president of Flight New Media, a digital agency in Portland, Maine, for nearly a quarter-century.
And as Rich explains, a marketing budget can be just as fun to spend as Edna’s ten-spot was back in the day.
First, because it directs your thinking toward results—and consequently helps you get them. If you only have so much to spend, you’re going to spend it wisely.
And second, knowing you have money to spend on marketing means that money is ABSOLUTELY getting spent on marketing…
Which is going to lead to the kind of business success you just don’t see without investing in growth.
I had a great time talking to Rich, and it turned out to be a really fascinating episode, and I think you’re really going to enjoy this one too.
You’ll never look at your marketing the same way again.
Check out his websites 👉https://www.takeflyte.com
https://www.agentsofchange.com
Follow him on Instagram: @therichbrooks
Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
Ask Wes 17: What is the Best Theme for Wordpress? (&More!)
Check out more questions I answered…
✅ Is the Ocean Theme for Wordpress with Elementor is a suitable replacement?
✅ What problem should we solve as a Bounce Rental Company Jumping Castles for kids?
✅ Is having an FAQ section on the homepage is not good? What are your thoughts?
✅ Which software do you use for spin the wheel lead magnet?
✅ How would you generate leads for a re-upholstery shop targeting B2B?
How to Rank Your Website in Local Search in 2021 (with Darren Shaw)
You may or may not know a dirty little secret about local search Google…
It really, really likes showing people businesses that are close to them.
Doesn’t matter if you’re the king of the hill in your neighborhood—
Two towns over, there’s a good chance that when people search locally for what you do, they won’t see YOU.
Not exactly great news, but hey… Those are the breaks.
However, my guest on today’s podcast has dedicated his career to helping businesses like yours make the most of Google local search.
Darren Shaw really is “the man” when it comes to Google. He’s known all over the Web for the work he does, studying how websites rank and talking to thousands of business owners.
And on today’s podcast I’ve got him all to myself, so I can ask all the questions you need to know to win at the local search game.
Which is awesome, because Darren runs White Spark, the agency behind the Local Search Ranking Factors study that comes out every year.
I’ve talked about this ranking factors list a LOT in the past—and now I get to interview the expert himself.
In other words, if you have even a passing interest in local SEO…
You NEED to listen to today’s episode.
Check out his website https://www.whitespark.ca
YouTube Channel: Whitespark
Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
Ask Wes 16: Best Way to Get Reviews from Customers? (& more!)
Check out answer to these questions...
✅ What is the most economical and effective way of getting reviews from customers?
✅ How to run a facebook funnel using a video?
✅ What are the tips on getting readers to a self-improvement blog?
✅ What are the biggest ranking factors on SEO? Is it content or backlinks?
How to Make Email Marketing Work for You in 2021
What would you say if I asked you for a dollar and promised I’d give you 42 dollars back?
Great deal, yes? Well, what if I told you there’s a way you can do that RIGHT NOW?
Because the latest studies show that for every dollar you spend on email marketing…
You’re likely to get anywhere from $35-50 back!
That’s a HUGE return, and it’s why email marketing is still my absolute favorite way of building any small business in 2021.
No doubt about it—email may not be as “hip” as Instagram or TikTok, but it’s still the #1 most profitable marketing channel around.
That’s why, in this episode, I want to teach you all of my best secrets, tips, and strategies.
You’ll learn how to get emails opened. How to get them read. AND how to turn email marketing into actual revenue.
As a result, you’ll be able to build a bigger, more engaged email list.
One that you’ll have a direct line to WHENEVER you need it, so you can send whatever message you choose to any or all of them.
Listen now to start upping your email marketing game today.
Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉 https://wesmcdowell.com/training
Ask Wes 15: Factors Affecting Google Ranking? (& more!)
Questions answered on this episode are as follows:
✅ Does it affect my google ranking if I change my address?
✅ What colors should I use on my website to build trust?
✅ Which plugin can help monitor leads for a real estate website?
✅ Tips on revamping website?
What Do I Do With All This Content? (A Live Coaching Call)
As you might imagine, people ask me a lot of questions about how to build their business.
And no matter where they are on their journey—
Just starting out or running things like a boss—
More and more I end up telling them the same thing.
Creating content really is where it’s at.
But when a former podcast guest of mine came back and asked for my advice on what he should be doing with his own content…
I decided I wouldn’t just TELL him.
I’d have him back on the podcast so you could hear me coach him, too!
On today’s episode I host Josh Hall, the owner of a training site for web designers. Now, Josh already creates a lot of free content that helps him sell his courses…
But as you’ll hear, it turns out he could have been getting so much more value out of what he was creating—without doing much extra work at all!
Listen in and you’ll hear for yourself: even if you don’t have a content-heavy business, just a few simple content strategies can bring you incredible rewards.
Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉 https://wesmcdowell.com/training
Ask Wes 14: Best Homepage Info Hierarchy? (& more!)
Questions answered on this episode are as follows:
✅ What is your advice for the best homepage info hierarchy for best conversion?
✅ Our featured snippets worth it, and what's the best Linkedin strategy to get them?
✅ What way will you recommend promoting photos in Ireland?
✅ What's a good Wordpress plugin to track which buttons of CTA are clicked on my site?
✅ Tips of Facebook Ads and Landing Pages, especially on Black Friday.
✅ When is the best time to start with Facebook Ads?
How to Write a Profitable Homepage Headline
I don’t want to freak you out, but here’s an important statistic—
Visitors to your site spend about 50 milliseconds—that’s 0.05 seconds!—coming to a first impression of whether or not they like what they see.
But that’s so short that it’s just instinctive…
After all, how much can you REALLY know in the blink of an eye?
The true “make or break” for your website is your homepage headline.
Get it right, and people will decide to scroll down your page to see what your site is all about.
Get it WRONG, and they’ll be gone, gone, gone.
That’s why, in this episode, I break down seven common homepage headline mistakes that I see most businesses make.
And I share EXACTLY how to fix them, using three formulas I’ve developed over many years of creating websites for small businesses.
These are the same methods I use to routinely increase website conversion by 200, 300, and even 500 percent!
It’ll help you be persuasive in your headline… while STILL working in your SEO keywords without having to compromise too much. It’s one of my favorite little-known tactics, and I think you’re going to love it.
Seriously, don’t sleep on this episode—because it has everything you need to get SUPER CLEAR on your value, pull people down your homepage, and can convert them into paying customers.
Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉 https://wesmcdowell.com/training
Ask Wes 13: Selecting Hashtags on Instagram? (& more!)
Questions answered on this episode are as follows:
✅ Any recommendations on how to select hashtags for a service company where the audience is wide?
✅ How to get google map on a public spot?
✅ What messaging can you suggest for a new dentist website? How do you get leads of patients for a new dentist website?
✅ Do you have suggestions for a new youtube channel?