Shelf-Made Podcast

Thank you so much for listening and supporting this podcast, but we have moved and launched a new podcast called Honest Retail.

Check it out here: https://anchor.fm/honestretail

We chat with Ken Ojuka from Fiddle. Fiddle easily manages orders, inventory, and sourcing while integrating with the best-in-class apps. We go over the value of Fiddle to brands and also how the current state of the market is affecting brands with their operations. 

https://fiddle.io/

We chat with Craftmix founder Jake Tannenbaum about how he is approaching retail growth after a strong debut online and how he is differentiating himself from the competition. 

https://www.craftmix.com/

We are joined by Or Reznichky from Dripdash to talk about how they are changing craft coffee forever and how they are growing Dripdash in an already competitive category. 

https://dripdash.com/

https://www.westock.io/

I got to sit down with the team at Rodeo CPG and Indie CPG for their new series Nearby to National to talk about how you need to be using data to sell more and what metrics are the most important for CPG brands. 

https://www.youtube.com/channel/UCyfWHjKndtIDvoUTMANKaUg

We chat with Jennifer Ross from Swoon about how her brand came to be, what makes her product different, and how she stands out in the competitive RTD category. 

https://www.tasteswoon.com/

We chat with Taylor Foxman from the Industry Collective about her background in the alcoholic beverage industry and the best way to approach bringing a new brand to market in the space. 

https://www.linkedin.com/company/the-industry-collective-llc/

We sit down with Drew Hoffman and Jessica Hart from On Air Sales & Marketing and chat about all things QVC. We go over the importance of the host, the details of QVC pricing, and just how big of a vertical QVC can be for your business.

https://www.onairsales.com/

This is a recording of our May Webinar with Eric Kiker. He reviews how your brand can best position itself to truly resonate with the consumer on a human level. Eric provides actionable steps that you can apply to your own brand and answers questions from a few of our guests as well.


https://www.linkedin.com/in/erickiker/

We chat with Erin PonTell and Kayla Castañeda from Agua Bonita about how they launched their brand during covid, the pivots they had to make, and how they have positioned themselves as the drink of Summer 2021. 

https://www.drinkaguabonita.com/

https://www.instagram.com/drinkaguabonita/

https://www.westock.io/

We chat with Erica Liu Williams from Gr8nola about how she pivoted from food service to DTC and retail once office buildings shut down due to covid. She goes over how they approached the pivot and how the strategy has paid off for their brand in the long run. 

https://www.gr8nola.com/

We chat with Christina Appleton from Appleton Consulting about sampling and how to effectively use sampling to grow your brand. We also talk about measuring ROI from sampling, pitfalls to look out for, and best practices when picking a sampling program. 

https://www.linkedin.com/in/christinaappleton/

https://christinaappleton.wixsite.com/website

https://www.westock.io/

We chat with Katie Hotze from Shopii on the importance of prioritizing the first mile and how they streamline the meal-planning and grocery shopping process so shoppers can plan and purchase a week of home-cooked meals in just 5 minutes. 

https://www.groceryshopii.com/

https://www.westock.io/

We chat with Matt Bennett from Dreams Aren't This Good about how he has built his brand up to over 400 stores in two years. 

He also tells us how he has made his brand stand out in the crowded salsa space while trusting that customers are looking for more than just mild, medium, and hot when it comes to their salsa options. 

Lastly, we dive into the key elements of building a brand and how salsa can be so much more than the product itself, but also a lifestyle brand. 

https://dreamsarentthisgood.com/

https://www.westock.io/

We got the chance to speak with Nick Auzenne from INFRA. He talked to us about what makes INFRA special and how to approach pitching them. 

He also dives into what he wants to hear in a buyer presentation and how brands that come equipped with data are poised to win. 

Finally, we cover promotions and how to approach trade spend post-pandemic. 

https://www.naturalfoodretailers.net/

https://www.westock.io/

We sit down with Dan Levison from Vibal Energy Tea and Apple and Orchard Labs to talk about the right time to find a food scientist for your brand. 

https://drinkvibal.com/

https://www.westock.io/

https://appleandorchard.com/

This week we sit down with Justin Miller of Showplace to see how brands are driving product trial through short-term rentals and how this channel has grown during covid. 

Showplace gives brands a unique opportunity to expose their brands to new potential customers and driving sales results. 

https://www.westock.io/

https://showplacehq.com/

Today we chat with Dana McCauley from Blue Unicorn Innovation about her experiences in the Canadian market and how CPG brands looking to grow outside of the U.S can do so in a successful way. 

https://blueunicorninnovation.com/

https://www.westock.io/

We sit down with Sarah Nathan and chat with her about what she looks for from new brands and the best way to approach pitching your product to National Co+Op Grocers.

We sit down with James Ren from Thrive Market and chat with him about what he looks for from new brands and the best way to approach pitching your product to Thrive Market.

https://www.westock.io/

This week we dive into the topic of merchandising with Mark Feinberg from OTHRSource. He also talks to us about the importance of taking a stand as an entrepreneur. 

https://www.linkedin.com/in/marklfeinberg/

https://www.othrsource.com/

https://www.westock.io/

Today's episode is the audio from our November pitch competition. We will be running this again in Q1 and look forward to seeing what amazing brands apply this year!