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Create Tomorrow, The WGSN Podcast

Create Tomorrow, The WGSN Podcast

By WGSN

WGSN is the world's leading consumer trend forecaster.

In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

WGSN is an Ascential company.

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65. Brand Survival Strategies for the Cost-of-Living Crisis
65. Brand Survival Strategies for the Cost-of-Living Crisis
In this episode Bethan Ryder is joined by Director of Beauty Clare Varga, Head of Food and Drink Claire Lancaster and Director of Consumer Insight Joe McDonnell to address changing consumer behaviour in the light of the cost of living crisis and what brands can do to reassure and retain consumers in the months ahead. If you’re a WGSN subscriber you’ll find many reports covering the cost of living on our Consumer Insight platform and across all the products from fashion to food & drink. If you want to find out how to subscribe, head over to WGSN.com to discover how you can get access to our service. We’re constantly publishing new content focussing on how we can design a brighter, better future for our industries – including food & drink, interiors, beauty, fashion and consumer tech.
24:39
December 01, 2022
64. How Materiality will Define the Future of Home Tech with Layer Design
64. How Materiality will Define the Future of Home Tech with Layer Design
This week WGSN Editorial Director Bethan Ryder is joined by Reiko Morrison WGSN's Head of CMF and Benjamin Hubert, founder of the London-based industrial design agency Layer Design. Layer recently launched a monograph, published by Phaidon, during the London Design Festival which coincided with an exhibition which ran as part of the inaugural Material Matters fair. The book covers the various stages of Benjamin Hubert’s career and the many products he’s designed for the likes of Bang  & Olufsen, Vitra, Moroso, Cappellini, Muuto and more.  Hubert had a design career in his sights while still at school and initially wanted to design cars, but went into product design instead and has designed a huge range of products from lighting to tech, and it’s tech in particular where Layer Design excels at creating incredibly tactile products though a combination of materials.  The three discuss how they see the future of Consumer tech evolving with less screens and a rich sense of materiality and haptic happiness.
24:16
November 17, 2022
63. Designing for Life in the Home in 2025
63. Designing for Life in the Home in 2025
In anticipation of the release of WGSN’s Home Lifestyles 2025 white paper, Carla Buzasi sat down with creative director and director of interiors Lisa White to talk about the product opportunities for your business in the home of 2025 as it further evolves into a multipurpose place to work, unwind, exercise, educate the kids, entertain friends and so much more. Listening for a taster about this insightful piece of WGSN research.
23:29
November 04, 2022
62. The Radical Need for Diversifying What we Eat with WhatIF Foods
62. The Radical Need for Diversifying What we Eat with WhatIF Foods
This week WGSN's Director of Food and Drink Jen Creevy talks to co-founder and CEO of WhatIF Foods Chris Langwallner. WhatIF foods is a trailblazing business attempting to fix a broken food system by making daily staples like noodles and milk from nutritional, previously overlooked ingredients such as the Bambara nut. These crops are grown using regenerative practices and value chains as opposed to supply chains that also empower farmers in regions around the world.
24:04
October 20, 2022
61. Celebrity Skincare - Beyond the Hype
61. Celebrity Skincare - Beyond the Hype
This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're not an A-Lister right now without your very own skincare range. At the time of publishing we hear Brad Pitt has also launched a genderless skincare line. But how does this differ from the celebrity endorsements of the past? What role has social media played in the boom? And which brands do we see chiming with WGSN's trend forecasts for the future? 
21:42
September 23, 2022
60. Denim Trends: Y2K Festival Styles to the Skinny vs Baggy Debate
60. Denim Trends: Y2K Festival Styles to the Skinny vs Baggy Debate
Denim is a fashion category which is so intrinsically linked to lifestyle both from a practicality point of view, but also in terms of cultural and social identity - people are passionate about their jeans so when we see new trends shaking things up the impact is significant. Denim had a tough time during the pandemic. As we all went into that first lockdown we quickly slid into slouch - the move to sweatpants was overnight and many feared the denim category wouldn’t recover, but recover it did - almost as soon as lockdowns lifted, and it’s projected to continue growing with Allied Market Research projecting it to hit $88.1bn by 2030 but the denim industry post-pandemic looks very different to the one we knew and loved. In this episode the team discusses everything from fit cycle data, TikTok and Y2K brand influencers, to sustainability and new fabric innovation.
30:36
August 25, 2022
59. Drink Trends – Cocktail Nostalgia to Mindful Drinking
59. Drink Trends – Cocktail Nostalgia to Mindful Drinking
In this episode Bethan Ryder WGSN's Executive Editorial Director is joined by Director of Food and Drink Jen Creevy, Head of Food and Drink Claire Lancaster and WGSN Insight Strategist Brielle Saggese to discuss drinks trends across the demographics from Boomers to Gen Z.  The conversation began by reminiscing about their favourite cocktails of the 80s and 90s and how the general mood of nostalgia that was sparked by the pandemic has trickled into the drinks market.
32:10
August 11, 2022
58. A New Heyday of the Country House Hotel with The Pig Chairman Robin Hutson
58. A New Heyday of the Country House Hotel with The Pig Chairman Robin Hutson
This week WGSN CEO Carla Buzasi is joined by travel trailblazer Robin Hutson: OBE, Chairman of The Pig hotels, sustainability champion and officially the UK's second most powerful hotelier. If you've been lucky enough to visit any of his destinations that dot the south of England, you'll know that these boutique retreats are famous for their amazing food and gorgeous interiors, but there's a lot more to their success than just what they look like.
32:35
July 28, 2022
57. In The Black Fantastic with Ekow Eshun
57. In The Black Fantastic with Ekow Eshun
This week WGSN Business Development Manager Sam Boakye and Insight Strategist Mel Larsen talk to British writer, curator and broadcaster Ekow Eshun about his new exhibition "In The Black Fantastic" now showing at London’s Hayward Gallery. Ekow has been described as a ‘cultural polymath’ by The Guardian, he is chairman of the Fourth Plinth Commissioning Group, overseeing the most prestigious public art programme in the UK, and the former Director of the ICA, London. He is the author of critically lauded books Black Gold of the Sun, Africa State of Mind, and, most recently In the Black Fantastic.  At WGSN part of our STEPIC methodology that we use in our trend forecasting includes looking at culture and creativity, and so in that vein we invited Ekow on the show to talk about the exhibition and accompanying book. We spoke more widely about themes of The Black Fantastic vs Afrofuturism, the power of speculative film and fiction, the relevance of artists from Chris Ofili to Beyonce in expressing the Black experience and the concept of double consciousness.
46:52
July 15, 2022
56. Milan Design Week Special #4 - Craft Renaissance
56. Milan Design Week Special #4 - Craft Renaissance
This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and interviews from the 2022 edition, which incidentally was the 60th anniversary for the fair that began it all Salone del Mobile. In this episode the WGSN team discuss Craft Renaissance, a trend that seems to run and run, where we see traditional craftsmanship and artisanal skills are renewed for a contemporary audience.
15:51
July 02, 2022
55. Milan Design Week Special #3 - Inclusivity & Wellbeing
55. Milan Design Week Special #3 - Inclusivity & Wellbeing
This is the third in our series of shorter episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022. In today's episode the WGSN team discuss the Inclusivity and Wellbeing trend. Installations and products that were about designing for inclusivity and that raised awareness around diversity and mental health were a key focus at this year's event.
25:13
July 01, 2022
54. Milan Design Week Special #2 - Updated Icons
54. Milan Design Week Special #2 - Updated Icons
This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022.  In this episode, Bethan Ryder WGSN Executive Editorial Director is joined by Director of Interiors Lisa White and Head of Interiors Gemma Riberti as we explore our Updated Icons trend. In this episode we focus on an interview with designer Tom Dixon.
20:11
June 30, 2022
53. Milan Design Week Special #1 - Nature First
53. Milan Design Week Special #1 - Nature First
Over the next four days our Interiors experts will be bringing you key trends, insights and interviews from Milan Design Week. Our Trends report lists 13 trends you need to know from Milan Design Week, in this short series of podcasts we’ll cover four of those trends. Expect to hear from design world luminaries from Faye Toogood to Jonathan Anderson and Tom Dixon, plus exciting emerging designers such as Krill Design and the team behind the Huggable Chair, fantastic examples of circular and inclusive designs. Our first trend is Nature First.
16:33
June 29, 2022
52. The Future of Hybrid Working
52. The Future of Hybrid Working
Following the pandemic many professionals around the world are still combining remote and office working. What’s more it’s looking good for productivity. PepsiCo research found that when given more flexibility, and when given a hybrid option, they see an in 15% increase in productivity and 31% less absenteeism. So what does this more fluid, flexible working future mean for people, brands and businesses? That’s what we explore in this episode; from the tech we are likely to demand and adopt, to the type of environments and interior spaces required to tempt us back into the workplace for those meaningful collaborative moments. Will holograms serve to bring us closer to remote-working colleagues? Will biophilic design keep us feeling nurtured and build company loyalty? And what’s the great reset? Tune in to find out what the future holds for the workplace and where the product design opportunities might lie for brands and businesses. 
30:26
June 11, 2022
51. Why Possibilism is the Future with Architect Michael Pawlyn
51. Why Possibilism is the Future with Architect Michael Pawlyn
Michael Pawlyn is a biomimicry expert, TED talk star and founding director of the London-based practice Exploration Architecture, he is also co-author with Singapore-based urbanist, curator and writer Sarah Ichioka of the book Flourish: Design Paradigms for our Planetary Emergency. Published just last year, it’s a persuasive read that tackles existing orthodoxies around sustainability and posits real world design and architecture solutions and strategies to move towards a future where the planet can truly flourish. Central to Pawlyn and Ichioka’s book is the argument for a paradigm shift, as inspired by the late systems thinker Donella Meadows, and a move away from conventional sustainability to regenerative design and development.
36:21
May 26, 2022
50. Unwrapping the Future of Sustainable Packaging
50. Unwrapping the Future of Sustainable Packaging
As we read news reports of microplastics being present in human blood and the latest UN climate report issued by the IPCC reminded us that time has nearly run out to meet the 1.5°C warming target of the Paris Agreement, it’s clear we need to take drastic action in reducing plastic waste and our greenhouse gas emissions. So what alternatives are out there when it comes to wrapping up and protecting our products ready for consumers, and how much do consumers really care?
28:01
May 17, 2022
49. Listen Better with Kitty Suidman of Sonos
49. Listen Better with Kitty Suidman of Sonos
Toward the end of 2021, audio tech giant Sonos released its "Listen Better” report alongside a climate action plan in which is laid out its commitment to a more sustainable future for the business. A key figure driving this plan from within is Kitty Suidman whose role as Design Director of Product Sustainability at Sonos places her at the forefront of the brand’s drive to reduce its environmental impact, with a goal to reach carbon neutrality by 2030 and achieve net zero emissions by 2040. Joining Bethan Ryder and Kitty in conversation this week is Content Director of Consumer Tech here at WGSN Lisa Yong. Together they discuss how the structure of their businesses internal hierarchies can give sustainability a key role in everything they do and what tech brands can do to balance the tightrope of providing cutting edge products alongside fulfilling the increasing desire for longevity in products that consumers own.
39:37
April 22, 2022
48. The Opportunities for Digital Fashion
48. The Opportunities for Digital Fashion
WGSN has been tracking digital assets for many years now but we’re seeing a significant rise in the engagement across markets, regions, categories and consumer cohorts. Approximately 70% of Gen Z and Gen X global consumers rate their digital identity as important, meanwhile 65% rate digital ownership as important and more than 50% are interested in purchasing a digital asset in the next 12 months. In this conversation, WGSN Prints & Graphics Strategist Kraggy is joined by Nell Lloyd-Malcolm CEO and co-founder of XYdrobe, Oliver Royce, who is head of apparel and digital goods at Fnatic, and Ommy Akhe, creative technologist and leading figure in the augmented reality space, to discuss what the implications of these new rules are, and how fashion companies can authentically engage in this space.
44:35
April 10, 2022
47. Exploring Cryptocurrencies, NFTs and Web3
47. Exploring Cryptocurrencies, NFTs and Web3
Curious about crypto? Join Andrea Bell, director of WGSN Insight, as she hosts this episode unpacking all things crypto, from Web3 and the Metaverse to NFTs. Tune in as she discusses these topics with WGSN experts Cassandra Napoli, Senior Strategist on Insight, and Sarah Housley Head of Consumer Tech, and what they mean for brands and consumers, plus some of our favourite examples of brands taking advantage of cryptocurrencies in the real world. If you’re a WGSN subscriber you can find many reports covering these subjects, web3, metaverse and the crypto class, plus all the latest trends and developments in Consumer Tech on WGSN.com.
20:59
March 31, 2022
46. Talking Alt-Choc with Dr Johnny Drain, The Walter White of Fermentation
46. Talking Alt-Choc with Dr Johnny Drain, The Walter White of Fermentation
We’ve seen alternatives to meat and dairy products on the market for some time now, and the embracing of plant-based meat alternatives have sky-rocketed in the past few years, it is inevitable that this combination of culinary skills and scientific knowledge will play out across the food and drink space. WNWN Food Labs is just one of many new and exciting brands trying to forge ahead in this growing market with their first product, a zero-cacao chocolate bar, created from alternative plant-based ingredients. They are part of a small but growing movement called “alt-choc”. Joining WGSN CEO Carla Buzasi is Dr Johnny Drain, aka ‘the Walter White of Fermentation’ and founder of WNWN food labs, and WGSN’s Head of Food and Drink Jen Creevy, to discuss consumers’ growing awareness of the ethics of our food supply chains, the power of fermentation in the latest plant based foods and what products WNWN could be planning next.
27:08
March 18, 2022
45. Care-Taking for the Future: Bathfluencers, Mood Foods and Daily Home Healthcare
45. Care-Taking for the Future: Bathfluencers, Mood Foods and Daily Home Healthcare
Wellness themes play a major part in our flagship report Big Ideas 2024 which has just landed on all our product design platforms. One of our most popular reports with clients, this report looks ahead to see how trends will shape what consumers need and want in two years’ time and we apply it to all of the industries we serve. Listen to find out what a bathfluencer is, why we’re becoming interested in mood foods and why snacking can actually be good for you. Plus, which Friends star has launched a cleaning line… no it’s not Matt Le Blanc.
29:46
February 18, 2022
44. Designing Wow with Ramdane Touhami, Founder of Beauty Brand Buly 1803
44. Designing Wow with Ramdane Touhami, Founder of Beauty Brand Buly 1803
Ramdane Touhami is a creative visionary, serial entrepreneur and the man behind global beauty brand Buly 1803, which he founded in 2014 with his wife and business partner Victoire de Taillac and sold in October last year to LVMH. Not a bad trajectory for the son of an apple picker who was himself homeless 25 years ago. He recently published, The Beauty of Time Travel (Gestalten), which explores how you construct a global brand ”from the bottom up”.  Bethan Ryder, WGSN's Executive Editorial Director and Lisa White, Director of Interiors join Ramdane to ask how to resurrect an historic brand, what role creativity plays in business and whether he is looking forward to designing in the metaverse.
36:08
February 04, 2022
43. The Rise of Gorpcore & the Social Sports Boom
43. The Rise of Gorpcore & the Social Sports Boom
This week we throw the spotlight on outdoor lifestyles. A topic we've been closely tracking at WGSN as the pandemic has shifted consumer behaviour, with many people embracing nature and activities in the fresh air. Alongside hiking and wellness trends such as forest bathing we're witnessing an increase in what you might call 'social sports', from surfing to skateboarding and currently in the northern hemisphere a winter sports boom and with it the rise of an associated aesthetic: Gorpcore. So grab your activewear and lets take this week's episode outside. Links: YT - Arc'teryx Arc'teryx TikTok #1 Arc'teryx TikTok #2 Arc'teryx TikTok #3
37:48
January 25, 2022
42. Quick Commerce, Data and the Meta-Economy - Looking Ahead to 2022
42. Quick Commerce, Data and the Meta-Economy - Looking Ahead to 2022
This week, WGSN CEO Carla Buzasi is joined by three members of the WGSN's consultancy team, Mindset, to discuss the top priorities design brands should have for 2022. Spanning North America, Asia and Europe the three Mindset experts are used to challenging briefs from diverse brands wrestling with creating better products and experiences for their consumers. All understand design brand challenges and consumer behaviour, and are here to give a quick lesson in brand resilience and planning for the future.
23:41
January 18, 2022
41. Top Trends for 2022 - From Flying Taxis to Waterless Washing
41. Top Trends for 2022 - From Flying Taxis to Waterless Washing
2022 is just around the corner. In what has been another year of ups and downs, we're now looking forward to the clean slate of a brand new year. At WGSN that means nailing down the key trends for the coming year and ensuring you're set for a super-successful 2022. So what can you expect to see trending next year? This week we talk through the team's most significant trend predictions for the coming year.
27:54
December 31, 2021
40. Intimate Hedonism for the Holiday Season
40. Intimate Hedonism for the Holiday Season
We're in the midst of party season in many regions of the world whether celebrating Christmas or looking ahead to Lunar New Year. While many of us had hoped we'd be in a far better place than last year, with the arrival of the Omicron variant, festivities are again in question.  This week we discuss how things are shaping up for home entertaining, over the next few months.
29:43
December 16, 2021
39. Regenerative Design: Repairing the World with Carole Collet
39. Regenerative Design: Repairing the World with Carole Collet
With a global sense of disappointment it's even more crucial to discuss and determine how brands and creatives can design systems and products that respond to the climate emergency. This episode we are joined by Carole Collet, Professor in Design for Sustainable Futures at Central St. Martins University in London where she is director of Maison/0, the Central St. Martins LVMH platform for regenerative luxury and also co-director of the Living Systems Lab, a research lab which explores the inherent properties of biological living systems to develop new knowledge in the field of ecology via creative practices in art, design and architecture. 
38:19
December 07, 2021
38. What's in Store for IRL Retail?
38. What's in Store for IRL Retail?
As we enter what is traditionally the busiest time for retail in many regions, we felt it was time to shine a light on bricks and mortar stores and discuss what brands and retailers can do to lure consumers back. What's the future of the store and what hybrids or strategies can businesses employ to play a part in creating thriving cities again. Or is there something else entirely new around the corner which we will see in the near future? 
40:33
November 22, 2021
37. Create Better: A Blueprint for a Sustainable Future
37. Create Better: A Blueprint for a Sustainable Future
The topic of sustainability is never far from the top of our agenda at WGSN and with the publication of our new white paper "Create Better", this episode we will be talking about new practices and lessons that everyone who works in design can learn from. Against the backdrop of COP26 it also feels like the right time to challenge ourselves to do much more in this space. We are seeing huge consequences of global warming right now, you just need to look out of your window or read today's headlines, and here at WGSN we believe that it's time for the design industries to start putting words into action, which is what this episode is all about.
25:53
November 04, 2021
36. Diversity, Desire and Teledildonics – Inside the Consumer Sex Revolution
36. Diversity, Desire and Teledildonics – Inside the Consumer Sex Revolution
At WGSN we have published a number of reports recently about the shifts and strategies in selling sex on Insight, sexual wellness on Beauty and inclusive sex tech on our recently launched Consumer Tech platform.  It's always been a hot topic but what's exciting is that the sexual conversation is expanding and there's a shift towards more open, honest and diverse conversations, depictions and explorations of sex and sexuality from a multiplicity of viewpoints. 
42:22
October 14, 2021
35. Creating a Sustainable Fashion Week with Cecilie Thorsmark
35. Creating a Sustainable Fashion Week with Cecilie Thorsmark
This week WGSN CEO Carla Buzasi speaks to Copenhagen Fashion Week CEO Cecilie Thorsmark who, as leader of this sustainably focussed fashion week, is on a mission to change the way the entire fashion industry thinks about its impact on the environment and the wider world around them.  Cecilie has be consulting with the wider industry around her mission to drive genuine change in both the fashion week she runs but also with the hope that systems that are put in place in Copenhagen can be translated for other fashion weeks elsewhere in the world. 
26:52
September 24, 2021
34. Into the Metaverse
34. Into the Metaverse
In July 2021 Mark Zuckerberg declared that the future of Facebook is the metaverse, but as a concept it’s not new, having first been coined in the 1992 sci-fi novel, Snow Crash by Neal Stephenson. It now yields nearly 6m results in Google Search, though it's far from universally defined. At WGSN we introduced the concept of the metaverse in Future Innovations 2022, calling it a shared virtual space that can be roamed widely. We then published a Research Radar, exploring its potential as a successor to the internet, poised to become the future of all digital media and commerce. In this episode we’ll be discussing the signs that brands and consumers are moving towards this future immersive phygital world. We explain how brands can enter it and look at the parties transforming it and the potential it holds for the future.
32:50
September 11, 2021
33. The Future of Social Robots with Carla Diana
33. The Future of Social Robots with Carla Diana
This week, WGSN Executive Editorial Director Bethan Ryder speaks to author, designer and educator Carla Diana & WGSN's head of Consumer Tech Sarah Housley about the future of social robots. According to consultancy firm Frost and Sullivan the global robotics market will reach $38.3bn by 2024. What's more the global adoption rate of robotics and automation in digital supply chains is set to increase from 39% in 2020 to 73% in 2025. During the pandemic, robots moved from manufacturing lines to service roles; in China the need for touch free services has given the unmanned economy a significant boost and sales of robots are growing at more than twice the rate of global trajectories.
33:25
August 26, 2021
32. Introducing Consumer Tech at WGSN
32. Introducing Consumer Tech at WGSN
This week we are welcoming a new member of the WGSN team as we embark on the next chapter of the company. Having made our name forecasting trends for fashion, beauty, interiors, food & drink and consumer lifestyles, we now turn our attention to the exciting world of consumer tech. Joining Carla Buzasi, CEO of WGSN, is our Director of Consumer Tech Lisa Yong who speaks about why this rapidly changing industry is so important no matter what design world you work in, plus new trends on the horizon and how she and the team predict what will happen next.
27:22
August 16, 2021
31. Challenging Masculinities – Redefining Identities
31. Challenging Masculinities – Redefining Identities
The wider concept of gender identity has altered in the public conscious over the past decade, with a more positive understanding emerging that gender is fluid and not a binary thing. This has been powered by the internet and social media, which has given voice to LGBTQ+ communities and activists. Education is more accessible and as a consequence notions of masculinity are also being viewed as a spectrum rather than a hackneyed set of strongman stereotypes. 
33:52
August 04, 2021
30. The Growing Appetite for Plant-Based Products with Bryt Life Foods
30. The Growing Appetite for Plant-Based Products with Bryt Life Foods
Over the past year as the pandemic took hold globally, consumer awareness of their own health and wellbeing, and also the food that we are putting into our bodies played a massive role in dealing with the global health crisis and propelled the plant based food industry even higher in market share. The growth rate in the US more than doubled in 2020 as sales surged 27% to $7 billion dollars according to the Plant Based Foods Association and the Good Food Institute. Joining WGSN President and CEO Carla Buzasi to talk about the growing craving for all things plant based is Lita Dwight, the founder of Bryt Life Foods alongside WGSN’s very own Kara Nielson, who heads up our food and drink platform.
29:05
July 15, 2021
29. The Pandemic Pet Boom – Giving Brands Paws For Thought
29. The Pandemic Pet Boom – Giving Brands Paws For Thought
This episode explores how the COVID-19 pandemic has created a pet boom, with humankind across the globe seeking solace affection and touch from furry friends. In the US, 69% of consumers own an animal and 37% have adopted one in the last six months according the Bank of America. The Washington Post reported that by mid-July shelters, non-profit rescues, private breeders and pet stores all reported more consumer demand than there were dogs and puppies to fill it.
37:02
July 01, 2021
28. Reimagining our Relationship with Nature with Superflux
28. Reimagining our Relationship with Nature with Superflux
WGSN Creative Director Lisa White is joined by Anab Jain and Jon Ardern, co-founders of Superflux, a studio that creates speculative worlds and tells future stories that help explain where civilization might be going and what we can do to influence these potential outcomes. Their byline is brilliant at explaining their mission in just seven words: Translating future uncertainty into present-day choices.
36:14
June 11, 2021
27. Material Gains for the Future with Mylo
27. Material Gains for the Future with Mylo
This week WGSN CEO Carla Buzasi speaks to the CEO and Founder of fashion-textile disruptor Bolt Threads, Dan Widmaier. Joining them is WGSN's Head of Materials and Textiles, Helen Palmer. The conversation focusses around Bolt Threads' revolutionary new non-leather, Mylo and explores innovation, industry change and sustainability in textiles and beyond.
25:59
May 29, 2021
26. The Captivating Power of Nostalgia
26. The Captivating Power of Nostalgia
This week the WGSN team discusses youth and nostalgia, two things that have often (though it seems counterintuitive) gone hand in hand. Although teens and twenty-somethings often love a bit of retro, the term is definitely on the rise as a discussion topic on social media. It's a fundamental human emotion and has been very much on people's minds during the pandemic and over the past year of lockdowns, particularly among Gen-Z and Millennials. 
34:16
May 15, 2021
25. Defining the new luxury with Nanushka
25. Defining the new luxury with Nanushka
WGSN CEO Carla Buzasi speaks to Nanushka Founder, Sandra Sandor and Peter Baldaszti the company’s co-owner and CEO. Over the years the label has made a name for itself through its ardent approach to sustainability while staying committed to its luxury roots. Over the course of this conversation they discuss  the changing consumer relationship with sustainable fashion, how Nanushka challenges suppliers to truly deliver sustainable solutions, and how to manage the growth of a business while maintaining that “family” ethos they had established from the start.
27:42
May 02, 2021
24. Sustainability Branding in a Sceptical Age
24. Sustainability Branding in a Sceptical Age
For consumers, the climate crisis is no longer a theoretical problem that will need to be solved in the future, but rather, it is something that is urgent and happening now. Having seen the swift action from governments around the world in response to the pandemic, consumers are now expecting a similar level of drive in response to the climate crisis. All of this is driving broad shifts in consumer behaviour as the pandemic accelerated shifts around values, with people adopting a much more frugal mindset. This week we look at the role our industry can play as part of the solution. 
32:16
April 16, 2021
23. A Design for Life with Yves Béhar
23. A Design for Life with Yves Béhar
The DNA of an Yves Béhar project is pushing design and technology boundaries to forge new territories often light years ahead of the mainstream. From sustainable shoe packaging for Puma, to Samsung's "The Frame" TV, his studio, fuseproject which he founded in 1999, explores the nexus between design and technology with a strong focus on sustainability and always with an optimistic, punk meets freewheeling west coast attitude.
34:09
April 02, 2021
22. Fashion's New Comfort Zone
22. Fashion's New Comfort Zone
Over the past year it's felt like stalemate. In our Groundhog Day existence, rarely has fashion seemed so pragmatic. We've seen sweatpants, puffer coats, wellies and walking boots selling out across the globe, while heels, tailored workwear and dresses are gathering dust.  So what does emerging from the lockdown mean for fashion from a product perspective? How do categories from workwear and partywear evolve and what happens next to loungewear?
30:37
March 19, 2021
21. The Value of Truth in Beauty with Deciem CEO Nicola Kilner
21. The Value of Truth in Beauty with Deciem CEO Nicola Kilner
WGSN CEO Carla Buzasi speaks to CEO and Co-Founder of beauty company Deciem, Nicola Kilner. Carla and Nicola discuss, the impact of seemingly endless Zoom calls on consumers' beauty decisions, the reasons behind creating a social activist manager role within the business and offering a simplified, uniform product range to a global consumer among many other things.
28:20
March 05, 2021
20. Retail Disruption - Designing an Omnichannel Future
20. Retail Disruption - Designing an Omnichannel Future
Retail is once more in a state of flux. The pandemic led to huge shifts in consumer behaviour in 2020 and this is set to continue into 2021. In the US alone 11,000 stores closed and 40 major retailers went bankrupt last year. Online spending also reached new heights accounting for 27.3% of global overall retail sales, growing by a third over the course of the year.  Retailers need to adapt to a future where digitally facilitated shopping trips are the norm.
35:58
February 20, 2021
19. The Future of Homeware Rental with Harth Co-Founder Henrietta Thompson
19. The Future of Homeware Rental with Harth Co-Founder Henrietta Thompson
At WGSN we have been discussing the growing rental markets for fashion as well as furniture and interiors for a number of years now, this has accelerated in recent years due to the increasing consumer demand for sustainable and flexible lifestyles. Henrietta Thompson co-founded Harth in 2018, and became a pioneer of the furniture rental market in the UK. In the last six months Harth has seen a 50% increase in rental requests and a 60% increase in stock listed by private lenders.
25:28
February 05, 2021
18. Rebranding Wellness - Staying Healthy in 2021
18. Rebranding Wellness - Staying Healthy in 2021
January tends to be the time of year when many of us pull our gym kit out of the back of our cupboards and generally set goals to become the best versions of ourselves. The wellness sector is worth $4.5 trillion per year and has been growing at 6.4% annually, twice the rate of global economic growth.  Petah Marian is joined by experts from across WGSN to discuss how wellness is undergoing something of a detox to become more democratic, and why we need to start thinking about it as "wellbeing".
30:05
January 22, 2021
17. Talking Key Trends for 2021 and Beyond
17. Talking Key Trends for 2021 and Beyond
In a special episode WGSN CEO Carla Buzasi and Senior Strategist for WGSN Insight Petah Marian unite to take a look at some of the  10 key trends in consumer behaviour and product development for 2021 and beyond. The trends reveal the future direction for business strategy, product and experience design for the fashion, beauty, lifestyle, interiors, food and drink industries.
25:08
January 06, 2021
16. Reflecting on a Year of Acceleration, Connectivity and Innovation
16. Reflecting on a Year of Acceleration, Connectivity and Innovation
In our final episode of the year the tables are turned as David Davies, Ascential's Chief Content Officer quizzes WGSN CEO Carla Buzasi on her high and lowlights of the year. They discuss the innovations Carla was most proud of and what kept her and the wider WGSN team going through the past 12 months.
24:18
December 11, 2020
15. Exploring Consumer Trends Holiday 2020
15. Exploring Consumer Trends Holiday 2020
The holiday season this year is going to be an incredibly complex one. People are dealing with restrictions on movement and gathering while still looking to find moments of joy and connection after an incredibly difficult year. It goes without saying that the holiday season this year will be fundamentally different and companies hoping to win in this season will be required to adapt their conventional thinking.
34:36
December 03, 2020
14. New Visions of the City
14. New Visions of the City
Cities are locations which take up and outsized space in our imaginations. They are places that ambitious and creative young people aspire to go to in order to succeed and find their place in the world. Perceptions about cities in the wake of the pandemic have changed. The forecasts that deemphasize a physical presence in city offices are creating space for new visions of the city to emerge, ones that build towards a more humane sustainable and equitable future.
37:34
November 25, 2020
13. Adapting to Future Consumer Behaviours
13. Adapting to Future Consumer Behaviours
This week WGSN CEO Carla Buzasi is joined by Andrea Bell, WGSN's Director of Insight. Over the course of the conversation they discuss the impact of the pandemic on consumer behaviour, both this year and into the future, what that means for brands and businesses and how the design industry has to change as a consequence.
22:17
November 05, 2020
12. Making Home – Lifestyles of the Future
12. Making Home – Lifestyles of the Future
One of the places where we have seen some of the largest shifts over the past year has been in the home. Once a place where we might have just slept, it's now the centre of our worlds, becoming a place where we live, educate, eat, work and if we're lucky, have a little bit of time left to play. While attitudes to space are changing, so too are the lifestyles around that space. This week Petah Marian is joined by the Lifestyle and Interiors team ahead of the product's new launch on November 2nd.
33:03
October 26, 2020
11. The Value of Beauty
11. The Value of Beauty
This week WGSN CEO Carla Buzasi is joined by Director of Beauty Jenni Middleton. The pair discuss the immediate impact that the beauty industry has seen from the pandemic, from the impact of masks on makeup to at home salon treatments and much more.
25:58
October 08, 2020
10. Serving the Recessionary Consumer
10. Serving the Recessionary Consumer
The global shutdowns earlier this year and continued restrictions on movement have plunged much of the world into recession. As we operate through a difficult landscape for businesses, consumer behaviour is changing rapidly. Even for those that remain financially stable, the broader economic environment is making people feel more concerned about their financial circumstances. In this episode we explore what this will mean for brands and businesses moving through this period.
32:44
September 23, 2020
9. Preserving the Future of Food
9. Preserving the Future of Food
This week, WGSN MD Carla Buzasi is joined by Director of WGSN Food and Drink Kara Nielsen. The pair discuss how the global pandemic has influenced not only what we eat, but how we think about food and drink as well. Carla and Kara also divulge some of their lockdown discoveries.
25:42
September 10, 2020
8. Touch in a Contactless World
8. Touch in a Contactless World
Prior to the pandemic, we were facing an intimacy recession. Coronavirus has accelerated this shift even further, with lockdowns putting physical distance between us, and as people start to come back out into the world, there is a fear of contamination or transmission. In this episode, we explore what the fear of touch looks like for consumers, and what it will mean for the beauty and retail industries. How can we remain safely apart while also finding ways of maintaining an emotional connection?
31:42
August 25, 2020
7. Reimagining the Home for Work, Rest and Play
7. Reimagining the Home for Work, Rest and Play
This week, WGSN MD Carla Buzasi is joined by Director of Lifestyle and Interiors and leader of the Creative Forecast team, Lisa White. The pair discuss the acceleration of consumer trends for the interiors category, such as buying less but better, the importance of combining eCommerce with bricks and mortar showrooms, plant power, and the restorative effects of colour in your home.
22:54
August 11, 2020
6. Global Strategies for a Local World
6. Global Strategies for a Local World
Localism was emerging as a key trend before the pandemic, featuring in the Future Consumer 2022 Forecast, the Retail Forecast and the Shopper Forecast as well. It's a shift which has only accelerated through the pandemic period as lockdowns meant that we got to know our neighbours and shop from local stores as we weren't as able to travel. This episode we explore how the localism trend is emerging around the world and how different markets are at different stages of recovery from the lockdown.
41:58
July 28, 2020
5. Prioritising Diversity & Inclusion in Business
5. Prioritising Diversity & Inclusion in Business
WGSN Managing Director Carla Buzasi is joined by Amiyra Perkins who as well as being one of the directors of WGSN's Mindset consulting business, also leads the Equality Vision team within the business. In an honest and personal exchange the pair speak about the Black Lives Matter movement and why, in the year of the pandemic, it is forcing us all to reassess how we think about diversity and inclusion and more importantly, what we're going to do about it.
22:41
July 16, 2020
4. The Optimism Episode
4. The Optimism Episode
The events of the past six months have created a tremendous amount of anxiety, however, we are now seeing an opportunity to refocus on the positive experiences that we have had during lockdown and can continue to do so when we emerge from this crisis. While this is not to make light of the devastating and tragic losses that many of us are experiencing right now, this break from life as normal is providing an opportunity for us to create a better, more optimistic future for our businesses and consumers.
29:46
June 30, 2020
Feed Drop - Progress Through Creativity | Bozoma Saint John
Feed Drop - Progress Through Creativity | Bozoma Saint John
In light of the protests and demonstrations against police brutality and social injustice that we have seen across America and around the world this week, we are taking the opportunity to highlight an episode of a podcast published by our sister brand Cannes Lions. Last week their host Simon Cook had a frank and open conversation with Endeavor CMO Bozoma Saint John, which had such a clear and powerful message about racial inclusion and diversity, that we wanted to share that with you today.
45:34
June 09, 2020
3. The New Attitudes Towards Food & Drink
3. The New Attitudes Towards Food & Drink
How we eat has changed tremendously over the first half of this year, as enforced lockdowns have led to increased food stockpiling and most of the world eating all of their meals at home. This is leading to new attitudes towards food. Today we explore the shifts that are taking place in the food & drink sector and and what will be the winning strategies for success in a post-coronavirus world.
19:55
May 26, 2020
2. The Home Sanctuary: Driving Design Trends in a Post-Coronavirus World
2. The Home Sanctuary: Driving Design Trends in a Post-Coronavirus World
This episode explores what the shift to the home will mean for broader design trends in the wake of the coronavirus pandemic. As people continue to spend more time at home, businesses will have to create a sense of the stability and security to convince them to come back out into the world. The WGSN team dives into some of the key strategies that businesses will need to adopt to tap into the home consumer.
20:20
May 12, 2020
1. The Beauty Industry in a Post-Coronavirus World
1. The Beauty Industry in a Post-Coronavirus World
Our topic this episode is the future of the beauty industry in a post-COVID-19 world. Despite the quickly-shifting landscape, the beauty industry will play a big role as we begin on the road to recovery.  It is an industry that is likely to have increasing resonance as it evolves to meet a changing consumer and support their wellness needs in a very anxious and uncertain time.
24:51
April 25, 2020