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What Bubbles Up

What Bubbles Up

By Phil and Barry
Where do great ideas come from? What techniques do different people use to develop them? And how do you know when an idea is truly great? Join Phil Golub, Barry Fiske and a different special guest every episode for a lively conversation over beers about the alchemy of developing brilliant ideas. So pop open a beer, crack open your mind and listen each week to see… what bubbles up!
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S2 E14: What Bubbles Up in...Computational Design!
In this episode, Adam Morse - Designer, Technologist, and CEO of - joins us for a drink and a chat about the complexities and efficiencies of computational design. We discuss the art and science of using scripts to generate the parameters of known UI patterns, how computing the design actually puts more control in the hands of a designer, and how choosing what NOT to do is the secret to successful design and business. In the process, Barry regales us with his knowledge of hip-hop. Enjoy! Drinks: Cambridge Brewing Co. Working Class Hero Farmhouse Ale, Center of the Universe Oktoberfest, Glutenberg IPA Links:
October 12, 2021
S2 E13: What Bubbles Up in… Songwriting!
In this episode, singer/songwriter Jill McCracken joins us for a drink and a laugh about the craft of songwriting. We discuss the art and therapy of writing and performing songs, how a band's collective performance strengthens the songwriter's original idea, and how serious self-editing is the secret to yielding a stronger creative product. Enjoy! Drinks: Uinta Brewing Co. Detour Double IPA, Blue Point Brewing Company Toasted Lager, Random White Wine Links:
August 25, 2021
S2 E12: What Bubbles Up in… International Design!
In this episode, Lance Shields, Director of International Design at Adobe, joins us for a drink and a chat about designing for international users. We discuss the "90/10" rule of design, the concept of working small in a big place, and we revisit the benefits of Design Safaris - aka: traveling to other locations to spend time with and truly understand how other people think, work, and behave. Enjoy everyone!  Drinks: Sugar-Free Vitamin Water XXX, Stone Brewing Scorpion Bowl IPA, Russian River Pliny the Elder Links:,,
August 1, 2021
S2 E11: What Bubbles Up in… Design Culture!
In this episode, Dan Mall, CEO and Founder of SuperFriendly, joins us for a far-reaching conversation about building prolific design teams, how to create a British Coffee House innovation culture, why rewarding the ‘worst’ ideas can beget the best ideas, and how stealing and remixing Gordon Ramsey’s scrambled egg recipe is the secret to getting good at anything. Enjoy everyone!  Drinks: Coca-Cola Classic, Whalers Rhode Island American Pale Ale, Victory Brewing Company Summer Love Golden Ale Links:
June 15, 2021
S2 E10: What Bubbles Up in… Storytelling!
Novelist and Creative Director Kathy Hepinstall Parks saddles up to the WBU microphone for a tequila shot and some priceless advice on listening to your inner horse brain "Clyde", how to write green and not red, and the power of making your metaphors work for you. Cheers, and enjoy the energy and vibrations everyone! Drinks: La Gritona Reposado Tequila, Bell's Brewery Oberon American Wheat Ale, Peak Brewing Company, Hazy IPA Links:
June 1, 2021
S2 E9: What Bubbles Up in...Blogging!
As he surpasses 3,000 posts, Round Seventeen Blogger and Creative Director Rich Siegel joins us for a drink and raucous chat about the power of writing to turn the tables on fake Nigerian Prince internet scammers, to get you occasionally banned from Facebook, and to turn a blank page into an endless opportunity to express every aspect of the joy and wonder of life. Drinks: Berkshire Brewing Company Russian Imperial Stout, Old Ox Brewery Hoppy Place West Coast IPA, Bulleit Rye Whiskey Links:
May 24, 2021
S2E8: What Bubbles Up in...Inclusive Design!
Misty Bell Stiers, VP Creative Director of Inclusion at Citi, joins us for a chat and a drink about designing inclusive experiences. We discuss the differences between Accessibility, Diversity, and Inclusivity, why companies are finally leaning into DEI initiatives, and what it means to be a friendly neighborhood hope dealer. Drinks: Cambridge Brewing Co. Flower Child IPA, Guiness Irish Dry Stout, Welch's Sparkling Grape Juice Links: "Witch, Please"
May 13, 2021
S2E6 Part 2: What Bubbles Up in... Animation & Illustration
In part 2 of our special 2-part illustration episode, Storyboard Artist Tony Santo joins us for a drink and a chat about animating for Disney, EA Sports and storyboarding feature-length films. We discuss the power of creativity to make a first impression, how to collaborate with a personality like the inimitable Tony Kaye, and what it's like to work on Mulan and many of the most beloved characters from the magical world of Disney. Links:,  Drinks: Evil Twin Brewing NOMADer WEISSE, Charm City Meadworks Semi-Sweet Barrel Aged Honey Wine, Kahlua & Milk
April 6, 2021
S2E6 Part 1: What Bubbles Up in... Comic Book Illustration!
In part 1 of this special 2-part episode about the world of illustration, Comic Book Illustrator Tim Shinn joins us for a drink and a chat about drawing Batman, Deadman and other beloved characters from the DC, Marvel, and Star Wars universes. We discuss how sticking to the basics can prepare you for any medium, how collaboration yields the best results, and finally put to rest age-old debates about which comic book characters are the most powerful. Links: Drinks: Mighty Squirrel Brewing Co. Cosmic Distortion Double IPA, Crooked Run Brewing Co. Verdant Force Double IPA, Starr Hill Brewery Grateful Pale Ale
April 1, 2021
S2 E5: What Bubbles Up in...Mission-Driven Design
Michael Hardy, Senior Product Design Manager at Etsy, joins us for a drink and a lively discussion of the importance of being mission-driven in projects and over the course of your career. In this episode, we discuss how a start in logistics and supply-chain management jump-started his passion for designing businesses, how fear is sometimes be the best motivator, and the time he broke Barry's heart. Drinks: Bent Water Brewing Company Thunderfunk IPA, Escutcheon Brewery Agonic Line Lager, Southbound Brewing Co. Scattered Sun Belgina Witbier Links:
March 15, 2021
S2 E4: What Bubbles Up in...Video Production!
Dustin Devlin, Co-Founder and Creative Director at Vagrants Productions, joins us for a drink and a lively discussion about the changing world of digital video production. In this episode, we discuss how technology has made the art of storytelling more accessible to all, how the separation between creative and production is being removed, and how living in a van down by the river isn't necessarily a bad thing.  Drinks: Lord Hobo Brewing Co. Angelica Hazy IPA, Ardent Craft Ales IPA X, Maine Beer Co. A Tiny Beautiful Something Links:
March 1, 2021
S2 E3: What Bubbles Up in...The Future of AI
Suff Syed, Director of Connected Care at Microsoft, joins us for a drink and a lively discussion of the future of life and experience in an AI-driven world, his philosophy of “rebuilding yourself from the ground up”, and how marketing is ruining everything (not really, but kind of…) Drinks: Kona Ale Golden Big Wave, Billsburgh Brewery Tourist Trap IPA, La Croix Watermelon Links:
February 9, 2021
S2 E2: What Bubbles Up in...Craft Brewing
Jake Endres, Owner and Founder of Crooked Run Brewing in Sterling, VA, joins us as we sample his brewery's wares and discuss how brewing beer is like cooking, how the craft brewing community keeps each other on its toes, and how to survive a pandemic when your business relies on people being together.  Drinks: Crooked Run Verdant Force DIPA, Crooked Run Sail Belgian-Style Singel Ale, Blue Jacket Lost Weekend IPA Links:
February 2, 2021
S2 E1: What Bubbles Up in...Our Second Season
Join Phil and Barry as they crack open a cold one and discuss what's in store for the second season of What Bubbles Up! Beers: Wachusett Brewing Company Sir Veza, Union Craft Brewing's Duckpin Pale Ale
January 29, 2021
S1 E15: What Bubbles Up in....The Year 2020
You’ve heard of beer flights. Well, get ready for a podcast flight. Join Phil and Barry as they sample a collection of great moments from our first season of podcast interviews, each clip paired with a different craft beer. It’s been a wild year! Thanks for listening, commenting, sharing and joining us for every episode on this crazy ride. Happy holidays and we’ll see you all in 2021 with a new season of What Bubbles Up! Drinks: Phil - Center of the Universe Chameleon IPA, Lickinghole Creek Craft Brewery Nuclear Nugget Honey IPA, Hardywood Brewing Co. Christmas Pancakes Imperial Stout, Goose Island Bourbon County Kentucky Fog Stout Barry - Bell's Official Hazy IPA, Dogfish Head 60-Minute IPA, Jack's Abbey Amber Lager, Peak Organic Brewing Fresh Cut Dry Hop Pilsner
December 22, 2020
S1 E14: What Bubbles Up in… Marketing Transformation
Anthony Yell, Chief Creative Officer of Razorfish, joins us for a drink and a discussion of how relaunching a renowned agency brand (in the middle of a pandemic), making time for “walk and talks” to develop talent, and traveling the world to experience different cultures are his secrets to making the work better.  Drinks: Six Points Brewery Sweet Action NYC Pale Ale, Singlecut Beersmiths Starship Double Dry Hop IPA, Michter’s 10 Year Old American Whiskey Links:
December 17, 2020
S1 E13: What Bubbles Up in… Purpose Driven Marketing
Jennifer Putnam, Chief Creative Officer at Allen & Gerritsen, joins us for a drink and a discussion on the role of purpose in creating brand building ideas, how doing good is just good business, and why she believes the “win” is in the Rewards, not just the Awards. Got a suggestion or comment?  Email us at Drinks: Strong Brewing Company Bluff Head Brown, Hardywood Craft Brewery Dreamlike New England-style Double IPA, and Rutland Beer Works Red American Amber Ale Links:
November 16, 2020
S1 E12: What Bubbles Up in...Conversational Experiences
Shyamala Prayaga, Autonomous Digital Assistant Vision Lead at Ford Motors joins us for a drink and a talk about designing voice experiences for the cars of the future, the multiple skills required to create cognitive experiences, and why all digital assistants have a personality. Got a suggestion for the pod? Email us at Drinks:  Fosters Lager, Precarious Beer Project No Tag Backs DIPA, and good ol’ H2O Links:
November 2, 2020
S1 E11: What Bubbles Up in... Horror!
In this special Halloween episode, horror novelist and video game writer David Bergantino joins us for a drink and a chat about all of his spooky writing experiences, from crafting the novelization of Wes Craven's 'New Nightmare', to his frightening take on Shakespeare, and then, oddly enough, his blood-soaked journey into creating video games in the world of Disney.  Drinks: Stone IPA, Golden Road Brewing (Were)Wolf Pup Session IPA Links: Wes Craven's New Nightmare: A Novel - Bard's Blood Series - Feed My Alien - Cold Room Entertainment – “You have everything to fear”
October 14, 2020
S1 E10: What Bubbles Up in… Poetry
Award-winning poet and author TJ Jarrett joins us for a drink and a chat about throwing things away to make them better and how she fills her vessel with history before letting new ideas fly. Got a suggestion for the pod? Email us at Drinks: Mâcon-Villages Chardonnay, The People’s Pint Octoberfest, Dogfish Head Brewery Flesh & Blood IPA Links: Profile Ain’t No Grave – Negro Spiritual Zion – Poetry
October 9, 2020
S1 E9: What Bubbles Up in...Interior Design
Marianne Weiss, Interior Designer and Co-Chair of the IIDA New England Workplace Innovation Committee, joins us for a drink and a discussion about designing physical spaces in the age of COVID, the art of 'cleanliness theater', and how, despite the need for social distancing, technology can support our continued need for human connection.  Got a suggestion or comment? Email us at or follow us on Twitter @whatbubblesup. Drinks: Rising Tide Ishmael Copper Ale, New Realm Brewing Co. Hazy Like a Fox, Fox Run Brewery (Home Brew) Miss Marianne Hibiscus Saison Ale.  Links: International WELL Building Institute –
August 31, 2020
S1 E8: What Bubbles Up in... Consulting
Adrian Slobin, Chief Executive Officer of Nerdery, joins us for a drink and a discussion about how consultants should hunt for the “interrogative moment”, the importance of asking “why” rather than simply focusing on the “how”, and fires shots at us coastal elites.  Got a suggestion or comment? Email us at   Drinks: Champion Brewing Company Malibu Nights Double IPA, Lamplighter Brewing Company Group Theory Wheat Ale, Old Fitzgerald 13-Year Bourbon.  Links: Nerdery –
August 17, 2020
S1 E7: What Bubbles Up in…Graphic Design
Micah Whitson, Chief Creative Officer of athenahealth and co-founder of joins us for a drink and a discussion of the importance of design research, how history can inspire the most modern of ideas, and his remarkable and moving submission of a NEW DESIGN for the official MISSISSIPPI STATE FLAG.  Got a suggestion or comment? Email us at Drinks: Maine Brewing Company Peeper Pale Ale, Virginia Beer Company Free Verse IPA, Plan Bee Barn Beer Wild Ale Links: The Old Try (Southern Inspired Art) – Great River Flag (Proposed New Mississippi State Flag)  -
August 3, 2020
S1 E6: What Bubbles Up in… Filmmaking
20-year-old director, editor, filmmaker Timur Bootzin joins us for a drink and a talk about starting his directorial career in his early teens, what it’s like when your creative partners are also your parents, how to deliver authenticity on film, and what it’s like to have a film top 14-million views on YouTube.  Got a suggestion or a comment? Email us at or follow us on Twitter @whatbubblesup. Drinks (Non-Alcoholic!): V8, Sprite and water Links: Film – “Hermanos” - Film – “Reflection” - Music Video – “South Central State of Mind – VOTG” - Los Feliz Films -
July 27, 2020
S1 E5: What Bubbles Up in… Fine Art
Steve Prince, Director of Engagement and Distinguished Artist in Residence at the Muscarelle Museum of Art, joins us for a drink and conversation about finding inspiration in the world around you, the power of art in social justice, and how teaching others is the best way to teach yourself, on the eve of both his and our nation’s birthdays.  Got a suggestion or comment? Email us at Drinks: Schweppes Ginger Ale, Wegmans Lemon Lime Soda, Powell & Mahoney Ginger Beer Links: Muscarelle In The House - YouTube - Pop, Pop, Pop by Steve Prince - Muscarelle Museum of Art -
July 12, 2020
S1 E4: What Bubbles Up in...Data
Jason 'Kodi' Kodish, Global Guild Lead – Data and Intelligence at Cognizant, joins us for a drink and a talk about using data to drive ideation, how baseball inspired him to get into the field of data science, and the disguises people wear everyday. Got a suggestion or comment? Email us at  Beers: Pabst Blue Ribbon(!) and Veil Brewing Company Red Ferrari
June 27, 2020
S1 E3: What Bubbles Up in… Start-Ups
Julia Sosa, Head of Experience & Design at Pumpkin Petcare, joins us for a drink and a talk about inventing new businesses, how great ideas start with emotion and empathy, and why she thinks like a creative but acts like a capitalist. Got a suggestion or comment? Email us at Beers: Aslin Beer Company Champion of the Sun, Night Shift Brewing The Price Is Wrong Stout, Bronx Brewery American Pale Ale Links: Pumpkin Petcare - Julia Sosa -
June 24, 2020
S1 E2: What Bubbles Up in... Acting
Actor and Theater Director Tricia Parks joins us for a lively discussion of Shakespeare, acting as exercise, directing non-actors, and Tricia’s overall approach to life and creativity.  Got a suggestion or comment? Email us at Beers: Solace Juicy Lucy Double IPA, Cisco Gripah Grapefruit IPA Links: Shakespeare 2020 – Tricia Mancuso Parks -
June 21, 2020
S1 E1: Our First Bubble!
Phil and Barry kick things off with an intro to the topics, the guests and the beer that will make this podcast an entertaining and informative listen for anyone interested in improving their creativity and the quality of their ideas. Got a suggestion or comment? Email us at
June 17, 2020