Marketing & Communication - What do you do?

Facebook advertising is one of the biggest advertising platforms in the world. Although it’s a bit confusing to master all the features that the platform provides, there are some tools that are essential to learn and implement if you want to succeed. Whether you are already advertising on Facebook or planning on starting soon, there is one key tool that you should start using right away, called the Facebook Pixel. 

Let’s see how the Facebook Pixel works, and how you can use it for retargeting and creating a lookalike audience

We can all agree that the biggest online advertising platforms today are Facebook and Google. Facebook currently has two billion monthly active users, while there are 2.3 million searches performed on Google every second. Google ads reach billions of people every day. Those 2 platforms have always been in direct competition, and businesses use them to increase their leads and sales, as well as find new customers.

Let’s take a look at those two platforms and see how they can be used to advertise online.

Customers play the most significant part of a business. Organizations should always work on retaining customers as well as work on getting new ones in order to flourish their business. In sales, customers are the greatest source of joy for a salesperson. Whether you are in B2B or B2C, your actual customer will always be the individual who makes the buying decision.

A buyer’s journey can be simply defined by the combination of steps and stages that a prospect or lead goes through before paying and becoming a customer. It’s the process of becoming aware of, evaluate and purchase a new product or service. The journey consists of three stages, awareness, consideration and decision stage. 

A  mobile marketing strategy uses a combination of marketing channels to  connect with an audience through a mobile device, and generates leads  through these channels. Which channels you use depends on where your  buyers spend their time and what type of content they’re consuming on  their smartphone.

A brand can be anything, from a symbol, design, a name, to a sound, reputation and even employees. Branding on a business level has become common in today’s world, what’s becoming more important is branding on a personal level. 

Email Marketing is still one of the most effective communication channels that marketers use to communicate with and turn prospects into customers, and customers into loyal and longtime buyers.  In this episode, Chehadeh and Souheil will be giving rich tips for cold emailing prospects the right way to convert them to PAYING clients. 

Whether you are new to the industry, or you just need to catch up on some terminologies and definitions, we got you covered. We are going to share the most important and heavily used marketing terms in today’s business world.  

Brand positioning is the process of positioning your brand in the mind of your customers. It’s what goes through the customers head whenever your brand comes up, and how he or she differentiates it from the competitors. 

Brand positioning is a marketing strategy that companies adopt in order to set themselves apart from the competition. No brand can survive in the marketplace without a strong brand position, no matter how organized your website is or how active you are on social media platforms, it’s what people think of your brand that matters the most.

You will learn about Traditional Marketing, how the market evolved and the consumer behavior changed drastically after the rise of Digital Marketing. Is it real that Content Marketing is nowadays the winning strategy and what are the key reasons?