Skip to main content
What It's Like ... with Luce

What It's Like ... with Luce

By Lucy Carol Norris
A podcast highlighting ordinary people doing extraordinary things.

Hosted by Lucy Norris, listen along as I pick the brains of our generation's trendsetters and tastemakers to discover the true meaning of success. These are the stories of those who felt the fear and did it anyway!

Reach me:

Podcast Cover Art : @girlgazing
Intro Music: LiQWYD - Vibes
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo


Google Podcasts Logo

Google Podcasts

Pocket Casts Logo

Pocket Casts

RadioPublic Logo


Spotify Logo


Currently playing episode

What It's Like... to be Juan Manuel Correa

What It's Like ... with Luce

What It's Like... to be Conor Waters
On today’s episode, I’m sitting down with Irish electronic pop artist and COVID 19 doctor. Born in County Mayo, this week’s guest has always had a deep love for music. Beginning with classical piano, he quickly developed an interest in rock and reached for the guitar and drums as soon as he could. Leaving school he decided to park his musical ambitions and started studying medicine. During his time at university, he rediscovered his talent and became the keyboard player for the popular group ‘Rofi James’ - a move that would ultimately kickstart his future solo venture, Stepping on Lego. Sharing how he balances gigging with hospital shifts and how it’s been writing music whilst being on the frontline of a global pandemic, here’s what it’s like to be Conor Waters. Follow Conor on social media here and listen to his music here 
November 26, 2020
What It's Like... to be Joe Foster
On today’s episode, I’m chatting with the founder of Reebok, the British footwear and clothing company. Growing up during WWII in Bolton, this week’s guest was no stranger to the world of athletics. Hailing from the family behind JW Foster & Sons, the company that pioneered the running track spike, shoes were in his DNA. Returning home from two years of national service to a failing company, he decided to leave the family business behind and with his brother, set up Mercury Sports Footwear which would eventually evolve into the number one sportswear brand in the world - Reebok. Beginning the journey with a pair of cycling shoes, the brothers slowly took over the market, breaking America and winning the hearts of Hollywood. To share his incredible journey, here’s what it’s like to be Joe Foster. Find out more about Joe here and buy his book Shoemaker here  Joe is also on social media so you can keep up to date with him by following @reebokthefounder
November 23, 2020
What It's Like... to be Kevin Palmieri
On today’s episode, I’m sitting down with podcast entrepreneur and professional speaker. A Massachusetts native, this week’s guest struggled to find his life’s path. After deciding college wasn’t for him despite numerous offers from baseball recruiters, he set about testing the waters with a variety of jobs until he fell into what would eventually lead him to his biggest turning point yet. Making good money working in construction, no one could’ve guest that he was on the verge of suicide and following a near attempt he realised something had to change. Quitting his job and diving head first into his passion for podcast resulted in him creating the life he’s living successfully today. Sharing how he turned his dream into his reality, here’s what it’s like to be Kevin Palmieri. Listen to The Hyper Conscious Podcast here and follow Kevin here 
November 19, 2020
What It's Like... to be Fred Duffy
On today’s episode, I’m picking the brains of a serial entrepreneur. Growing up in Monaghan, this week’s guest began his roller coaster career journey as a radio officer in the British Merchant Navy. Realising it was perhaps a job that could only take him so far he left, went on to gain some more qualifications and for the next 30 years found himself working with Shell Mex and BP. Relocating back to Ireland led him to discover his first solo business idea that appeared in the form of tomatoes and well the rest is a long and exciting history. At 87 years old, having just rewritten his memoirs in the book, Adventures of a Serial Entrepreneur, here’s what it’s like to be Fred Duffy. To read Fred's book visit and to keep up with him on social media follow @fredduffybooks
November 16, 2020
What It's Like... to be Varun Balsara
On today’s episode, I’m speaking with founder of The Human Entrepreneur, a network empowering young entrepreneurs with the skills to achieve their ambitions. Born and raised in Mumbai, this week’s guest struggled to find his passion. Growing up he tried numerous roles within the corporate world until he finally decided it wasn’t for him. Stumbling across entrepreneurship, he furthered his interest in the subject by enrolling in university to complete a course based on it. Whilst there he began to battle with a new challenge - social isolation and anxiety. Already living with OCD, he found finding his feet a little more challenging than expected and so founded his next business idea to solve the problem. Talking us through the whole journey, here’s what it’s like to be Varun Balsara. Visit The Human Human Entrepreneur here
November 9, 2020
What It's Like... to be Sapphire Bates
On today’s episode, I’m speaking with the founder of The Coven, a support network for female founders. Growing up, this week’s guest expected to take a very different path in life. Wanting to study medicine, she found herself being unable to finish her A Levels and having to pivot in life and find a new adventure. Trying out a multitude of different jobs, she fell into a weekend role at a wedding florist where she worked until she had enough money saved to head off to Thailand. Finding herself at a crossroads again whilst out there, she made the decision to set up her own florist business and came back to Essex ready to begin life as a young entrepreneur. Discovering how lonely working for yourself can really be, she came up with the idea of a subscription based online support network which would eventually find itself featured in Forbes, Huff Post, Evening Standard -  to name a few. Sharing her experience, here’s what it’s like to be Sapphire Bates. Find out more about The Coven here and follow Sapphire on Instagram @sapphirejbates
November 5, 2020
What It's Like... to be Jack O'Connor
On today’s episode, I’m chatting to Ireland’s country director of Movember - the world’s leading mens’ health charity focusing on tackling prostate and testicular cancer alongside mental health and suicide prevention. Working with the charity for seven years now, non-profits were not always in this week’s guest’s future. Familiar with the concept of Movember through taking part as a college student, he was intrigued when he came across a job opening within the organisation and went along to the interview out of curiosity. Bowled over by the passion behind the campaign, he jumped at the chance to work with them and even cancelled a trip to South East Asia to begin straight away. Chatting to me about his experiences campaigning so far, why there’s been a lack of awareness for mens’ health and most importantly why we should all take part in this month's activities and donate, here’s what it’s like to be Jack O’Connor. A quick note just to say I’ll be running 60 km throughout the month of November in support of the charity - follow the link to donate or find out how you can get involved too! 
November 2, 2020
What It's Like... to be Stacey Dineen
On today’s episode, I’m chatting to model and body positivity activist who also happened to win season one of The Fashion Hero, a tv series aimed at changing beauty standards. A victim of severe bullying, growing up in Limerick doesn’t hold fond memories for this week’s guest. Attempting to take her own life fifteen times, the constant jabs from peers became too much for her and she left school before she could complete her final exams. Realising she had a love for the world of entertainment, she began filling her days looking for castings and stumbled across a call for models for a new reality tv show in Canada. Taking a leap of faith, she boarded the plane and the rest is a victorious history. Now, using her platform to continue to promote body positivity and eradicate body shaming in the media, here’s what it’s like to be Stacey Dineen. Follow Stacey on social media @staceydineen to keep up with her journey and find out more about The Fashion Hero before it kicks off for season two, here. 
October 29, 2020
What It's Like... to be Ardal O'Hanlon
On today’s episode, I’m chatting to an Irish actor and stand up comedian. Spending his childhood in Monaghan, this week’s guest didn’t grow up looking for a life in the spotlight. Quite shy and introverted, he loved to read and was extremely curious about the world. Going to college, he decided he wanted to change as a person and took up debating where he got his first taste of what stand up comedy could be like. Realising he had the ability to make his peers laugh, about six months after graduating, he set up one of Ireland’s first comedy clubs with three friends in the upstairs room of the International Bar in Dublin. Taking it as far as he could in Ireland, his next move was to London where everything changed. Being approached to audition for a new series, Father Ted, was only the beginning and a few stand up tours, further TV roles such as DI Jack Mooney in Death in Paradise - led him to make quite the name for himself on the world stage. Sharing his story thus far, here’s what it’s like to be Ardal O’Hanlon. Follow Ardal on Twitter @ardalsfolly 
October 26, 2020
What It's Like... to be Nicole Ingra
On today’s episode, I’m speaking with founder of shrtcttng, a platform aimed to help people turn their stories into skills. Growing up in Brazil, this week’s guest has been fascinated with the art of story telling from as early as she can remember. Leaving a law degree behind, she went in search of creativity abroad and landed herself in London where she first began to take an interest in human behavioural studies. Catching the travel bug, she moved across Europe to Amsterdam and then to Barcelona where shrtcttng was born. Chatting to me about life as a freelancer, making friends in new cities and the importance of human connection, here’s what it’s like to be Nicole Ingra. Listen to shrtcttng here and follow the platform @shrtcttng on Instagram. 
October 22, 2020
What It's Like... to be Aaron Golub
On today’s episode, I’m chatting to the first ever legally blind D1 athlete. Born with no sight in his right eye and extremely limited vision in his left, this week’s guest has never let his disability get in the way of his ambitions. Discovering the game of football in seventh grade, it wasn’t until he was placed in the position of long snapper that he realised his full potential and became one of the stars of his high school team. Applying to college later on, he was offered a place at Tulane University where he made history as the first ever legally blind person to play college football. Not only did he pave the way for others with disabilities in his sport, he was exceptionally talented at his position and landed himself a stint as an NFL free agent. Leaving football behind after college to work as a motivational speaker and coach, he now spends time sharing his story in the hopes of inspiring others. Offering up his words of wisdom, here’s what it’s like to be Aaron Golub. For more Information on Aaron and his work, visit and to follow him on social media, visit @aaronjgolub
October 19, 2020
What It's Like... to be Josh White
On today’s episode, I’m chatting to co-founder of CanO Water, an infinitely recyclable alternative to single use plastic bottles in the form of a resealable can of natural spring water. From a young age, this week’s guest always knew to follow his passion. Despite initial fears and a lack of confidence, he took his love for art and music and turned it into a day job setting up a successful events company at 18 and carving a career in DJing that’s taken him across the globe. Little did he know that a trip to Thailand with two friends would soon change everything. Shocked by the plastic pollution they encountered on that holiday, the three friends returned home determined to find a solution to one of the world’s biggest threats. Coming up with the idea to put water in a can was just the beginning of their incredible journey and sharing the entire experience, here’s what it’s like to be Josh White. Shop CanO Water here and follow them on social media @canowater  Follow Josh on Instagram @josh_white1
October 15, 2020
What It's Like... to be Lauren Tickner
On today’s episode, I’m chatting to founder of Impact School, a platform helping businesses make a global impact by scaling online. From a young age, this ambitious Forbes top ten entrepreneur envisioned a life of success. At 18 she left school and went straight into the corporate world of asset management where she thought she’d climb her way up the ladder but quickly realised this wouldn’t be the path for her. Miserable in her job, she turned to her other love for an escape - fitness - and built up an online platform to share her journey. With a community big enough to leave her job for, she began living life as an influencer and it wasn’t until she was dropped from the Gymshark athlete programme that everything changed. Noticing a need for help when it came to scaling online businesses, she set to work devising a method that would eventually land her on the Forbes list and take her to Dubai where she lives now. Chatting to me about how it started, the pressures of being a young CEO and what it really means to be successful, here’s what it’s like to be Lauren Tickner. For more information on Impact School, visit and follow Lauren on social media @laurentickner
October 12, 2020
What It's Like... to be Thomas Arnold
On today’s episode, I’m chatting to founder of Fearless Media and The Go House, Ireland’s first and only Tik Tok house. From as early as fourteen years old, this week’s guest has been making videos. A big fan of Youtube, he had ambitions to make it on the platform and started out sharing information videos on cricket. Fast forward a few years, after having taken a break from content creation, he became fully focused on pursuing a career in videography and it’s safe to say his hard work paid off. Established and settled as founder of a media company, he felt it was time for a new venture and together with his co-founder came up with the idea to put ten creators in a house and document the experience. The Go House came to life after just eight weeks of planning and caused quite the stir across the country. Sharing his journey thus far, here’s what it’s like to be Thomas Arnold. For more information on Fearless Media visit and to keep up with The Go House follow them on Youtube and Instagram.  Follow Thomas on Youtube and Instagram @itsthomasarnold. 
October 8, 2020
What It's Like... to be Lucy Wolfe
On today’s episode, I’m chatting with sleep consultant and bestselling author. One of six children, this week’s guest was surrounded by an ethos of entrepreneurship growing up. Opening her own property auctioneering business at just 23, she quickly learnt what it took to make an idea come to life and then better yet, make a success out of it. Over the years, she established herself in her chosen space but after having her first child and experiencing difficulty finding resources and information on sleep training, she decided to delve deeper into the field and so Sleep Matters was born. Changing up careers completely, she swapped auctioneering for paediatric sleep consultancy and since then she’s become a best selling author, amassed a huge following and gained fans in quite a few celebrities. Talking me through her tried and tested method, building a powerful brand and working with Vogue Williams, here’s what it’s like to be Lucy Wolfe. Find more information on Sleep Matters here and follow Lucy on social media here 
October 5, 2020
What It's Like... to be Dragos Pascu
On today’s episode, I’m chatting with former bodybuilder and founder of Pascu Media, a growth focused online marketing agency. Not one to shy away from adversity, this week’s guest has quite the story. Growing up in Romania and enduring a lot of bullying as a child, he found solace in sport early on - a theme that would crop up time and time again for the ambitious entrepreneur. Taking part in martial arts at a high level, he searched for the same outlet a few years later when studying in the UK but instead discovered a new found love for weights and the gym. This need for an escape led him to try his hand at bodybuilding and it’s safe to say a hobby quickly turned into a dangerous obsession that nearly meant he missed out on graduation. Taking part in competitions took over his life and it wasn’t until he reached the crossroads of going pro with the help of steroids, that he decided it didn’t have a place in his life anymore. Moving to London following graduation he was faced with a challenge once again, this time involving extortionate rent prices and a cost of living in one of the world’s most expensive cities. Taking a leap of faith, he spent everything he had on a camera and well the rest is an exciting history. Sharing his story from day one, here’s what it’s like to be Dragos Pascu. Work with Pascu Media here and follow Dragos on social media @pascudragos Listen to his podcast, The Grateful Show, here 
October 1, 2020
What It's Like... to be Katie Yara Diasti
On today’s episode, I’m chatting with founder and CEO of Viv for your V, earth friendly period care delivered straight to your door. Growing up in Tampa, Florida surrounded by a large family filled will entrepreneurial spirit, it wasn't a huge surprise that this week’s guest would go on to create something of her own. Moving to Boston to study Marketing and Managing Social Impact, it was during an assignment for an elective that her idea was born. Realising the harmful impact period pads were having on the environment, she set out to find the solution and so was the beginning of the bamboo fibre, 95 per cent biodegradable product, she is behind today. Sharing how she brought her vision to life, here’s what it’s like to be Katie Yara Diasti. *Katie has kindly offered listeners a discount on Viv products so use WHATITSLIKE10 at the checkout for money off your order.  For more information on Viv for your V, visit and follow them on social media @vivforyourv See them in Forbes here 
September 28, 2020
What It's Like... to be Georgia Blizzard
On today’s episode, I’m chatting with Australian actress and star of ITV’s latest six part drama series, The Singapore Grip. Coming from Tasmania, this week’s guest grew up immersed in performing from as early as she can remember. Discovering dance and music at the age of four, it wasn’t until her last few years in school she found acting and decided to head to Sydney’s National Institute of Dramatic Art to take things further. Graduating from college she secured a feature in Australia’s most iconic show, Home and Away and from there, her career took off. Acting alongside Chris Hemsworth in Marvel’s Thor: Ragnarok, Idris Elba and Tom Hiddleston in Emu Runner and now playing the role of Joan Blackett on ITV, she really is one to watch. Sharing her experiences thus far here’s what it’s like to be Georgia Blizzard. Follow Georgia on social media @georgiablizzard and watch The Singapore Grip here. 
September 24, 2020
What It's Like... to be Laura Belyea
On today’s episode, I’m chatting with co-founder of Talivest, a company empowering organisations to improve their employee experience through its suite of data-driven products and who, in her spare time, also happens to be a recording artist. Born in Montreal, the female entrepreneur is an absolute pro at taking leaps of faith. From setting up her own HR business in Canada to moving to Ireland, meeting her co-founder and starting what would become her next chapter in life, she certainly knows a thing or two about perseverance and embracing new adventures. Spending her time off indulging in her other passion -  music - she has also managed to successfully launch herself into the Irish music scene. Chatting to me about being a woman in business, juggling two demanding day jobs and the behind the scenes of her journey so far, here’s what it’s like to be Laura Belyea. For more information on Talivest, visit and to listen to Laura's music visit
September 21, 2020
What It's Like... to be Tom Burden
On today’s episode, I’m chatting with founder and CEO of Grypmat, the multi purpose non-slip flexible tool tray. Coming from a small conservative farming town in Ohio, this week’s guest didn’t grow up in an area that encouraged becoming hugely successful. Struggling with imposter syndrome, he began his working life in the Airforce National Guard so he could go to college and study mechanical engineering. From his early days playing with lego, he’d always had a knack for innovation so it was no surprise that on identifying a big pain point in his job as a jet mechanic, he set about creating a solution. Tired of his tools sliding off the curved surface of the aircraft, he took inspiration from the non-slip phone mat in his mom’s car and Grypmat was born. Bringing the product to life is only the beginning of his incredible story as he quickly sold to the likes of NASA, the FBI, Disney and secured fans in the Shark Tank judges where he appeared to successfully pitch his idea. Named one of 2018’s best innovators by Time Magazine, here’s what it’s like to be Tom Burden. Shop Grypmat here and follow them on social media here @grypmat
September 17, 2020
What It's Like... to be Max Hart
On today’s episode, I’m chatting with an Irish TCR racing driver and finalist of Motorsport Ireland/Sport Ireland Young Driver of The Year. A true family affair, this week’s guest grew up surrounded by motorsports. Taking advantage of the go-karts they had in the garage, he quickly fell in love and worked hard to take things to the next level. Being nominated for Young Driver of the Year, opened doors for him and his time in single seaters took him from Formula Vee all the way to Asia to compete with Formula 4 and test a Formula 3 car. Now trying his hand at Tour Car Racing, he is battling his way through the championship with his eyes firmly locked on the top spot. Sharing his experiences so far, here’s what it’s like to be Max Hart. Keep up to date with Max and his racing career by following him @maxhartracing
September 14, 2020
What It's Like... to be Gabriela Hersham
On today’s episode, I’m chatting with founder and CEO of Huckletree, a company building co-working hubs and communities across the UK and Ireland. Growing up in an entrepreneurial household, this week’s guest knew from an early age what it would take to create a successful business. However, despite studying the subject at university, it was the world of film that first caught her eye for which she moved to New York to pursue. Coming to the realisation that becoming a working actress was perhaps an unrealistic career for the ambitious entrepreneur, she decided to leave it and the city behind and pick up her life back in London. She didn’t return from America with nothing though, as during her time there she discovered the concept of co-working and had an idea brewing ever since. Enlisting the help of her co-founder once settled back in the UK, she set to work drawing up plans for what would soon become Huckletree, her very own collection of co-working spaces with an emphasis on supporting innovation and cultivating communities. Sharing how she did it and everything in between, here’s what it’s like to be Gabriela Hersham. To see what Huckletree has to offer, visit and keep up to date with them on social media @huckletree Follow Gabriela on social media @gabrielahersham
September 10, 2020
What It's Like... to be Emilio Behr
On today’s episode, I’m chatting with one of Amsterdam’s rising music stars. Growing up in the home of EDM, it didn’t take long before this week’s guest had transformed his childhood bedroom into a makeshift studio. Teaching himself the ins and outs of mixing via Youtube tutorials and industry blogs, at just thirteen years old he was ready to take the stage and entertain crowds. It was during this time he secured his first gig with the help of friend Martin Garrix and from there, things only went up. Deciding to pursue the career full time, he delved into producing his own tracks and landed his first international show playing the opening slot at Ushuaïa Ibiza. Not long after, he teamed up with Martin once again and released the track that would attract eyes from some major record labels. Since that day, the Justin Mylo brand has grown from strength to strength and the 24 year old has no intentions of stopping anytime soon. Chatting to me about the early days, pressures of living such a hectic lifestyle, the effects of the virus and his new release Still Around, here’s what it’s like to be Emilio Behr. Listen to Still Around here and follow Emilio on social media here 
September 7, 2020
What It's Like... to be Clara Baldwin
On today’s episode, I’m chatting with CEO and founder of Ground Plan Studio marketing agency and Peace Over Pieces domestic abuse non profit. Coming from a multi-national family, growing up in the conservative state of Missouri was an interesting experience for this week’s guest. Being made to feel different due to the ethnicity of her parents wasn’t the only hurdle she had to overcome however, as she was also a victim of domestic abuse. At just 16, realising the severity of her family’s situation, she founded a drop shipping company in an attempt to earn money to move her mother and siblings out of home. The setting up of her online store, Soak Boutique, gave the ambitious young founder an insight into what would become her entrepreneurial future. In junior year of college, inspiration struck her again as she brainstormed ways to pay her tuition fees and so was the beginnings of Ground Plan Studio. Fast forward six months, her marketing agency now boasts over 50 clients including the likes of Lisa Vanderpump and Postmates and her non profit organisation to help domestic abuse survivors connect, is in full bloom. Sharing her journey, here’s what it’s like to be Clara Baldwin. For more information on Ground Plan Studio visit and to learn more about Peace Over Pieces visit Keep up with Clara on social media by following @clara.baldwin
September 3, 2020
What It's Like... to be Mark Ferris
It's the 50 TH EPISODE... and today I’m chatting to Youtube star and one of the UK’s biggest online influencers. From the start, this week’s guest knew he was heading for the world of entertainment. Interested in editing and stitching pieces of film together, he chose to study the subject at university where he fell in love with the idea of setting up a Youtube channel. Releasing fun challenge videos with his sister’s friend, it wasn’t long before he’d built up a following and made a name for himself in the online space. Going full time on the platform just six months after graduating uni, his audience now boasts numbers of over one million people and hasn’t stopped growing since the very first day he clicked upload. Sharing his thoughts on how Youtube has changed throughout the years, finding fame on the internet and his important decision to speak about mental health struggles on his channel, here’s what it’s like to be Mark Ferris. Watch Mark's videos here and follow him on social media here  *I can’t believe we’re already at 50 episodes so a huge thank you to anyone who continues to support the show, it means the world to me! Here's to 50 more!! 
August 31, 2020
What It's Like... to be Ger Redmond
On today’s episode, I’m chatting with an Irish professional triathlete, coach and founder of the #prison2pro programme. Growing up in Darndale, this week’s guest had dreams of becoming a professional footballer. Despite being faced with massive adversity, at age 15 he was scouted to play in Scotland where he was offered a youth training scholarship. Just six months into his time there, his future was shattered when he received the call from home telling him his father had been sentenced to prison for manslaughter. Returning to Ireland, he found himself in an impossible situation, being left to care for his five siblings without any parental guidance. Under threat in the community, he turned to a local criminal gang for protection and to put food on the table for his family. In 2013, this led to a two year prison sentence for drug offences. Leaving prison and witnessing the death of his close friend, he realised it was time to break the cycle and look towards creating a brighter future for himself and his family. Surrounding himself with positive people, one day he went to watch a triathlon and well, the rest is history. Now a professional Irish athlete and coach, he is hoping by telling his story he’ll inspire others to change their generation too. Here’s what it’s like to be Ger Redmond. For more information on Ger's coaching programmes, visit Follow Ger on social media @gerredmond5
August 27, 2020
What It's Like... to be Seth Hills
On today’s episode, I’m joined by one of Holland’s best up and coming DJs, producers and STMPD RCRDS artist. Beginning to mix music at just fifteen years old in his bedroom, it wasn’t long before this young creative from Apeldoorn, caught people’s attention. Curating a unique sound by mixing electronic genres, his energy gained fans in the likes of Martin Garrix who eventually signed him to his record label in 2018. Since then it’s been all guns blazing for the Dutch talent, putting out fresh music and touring some of the world’s biggest stages including Tomorrowland, Ultra Singapore, Mysteryland, Amsterdam Dance Event, as well as in China, Taiwan and Japan. Taking 2020 by storm with the release of his first EP, Void - here’s what it’s like to be Seth Hills. Visit Seth's website here  Listen to VOID here  Follow Seth on Instagram here 
August 24, 2020
What It's Like... to be Torey Cassidy
On today’s episode, I’m joined by fashion assistant and founder of Torey Iola Vintage. A creative from the very start, it wasn’t long before this week’s guest decided on a career in fashion, which would ultimately take her to the heart of the industry in the city of London. Quickly realising a lack of information and entry ports into the Irish industry, she shifted her focus to a course in London College of Fashion and was accepted to study fashion journalism where she’s been for the last few years. Since then she’s set up an online community to help others navigate kickstarting their career in the space and launched her own vintage depop shop. Sharing her experiences with internships in magazines such as Marie Claire and Fabulous, the realities of moving away from home for the first time, misconceptions about the industry, using social media to boost your chances and the contrast between opportunities in the UK and Ireland - here’s what it’s like to be Torey Cassidy. Keep up with Torey on social media - @toreycassidy Shop Torey Iola Vintage - & @toreyiolavinatage Visit Tastemakers for fashion career advice -
August 20, 2020
What It's Like... to be Peter Kozodoy
On today’s episode, I’m chatting to author, speaker and co-founder of GEM Advertising. Growing up this week’s guest had quite the different start to life than what you would expect looking at his LinkedIn today. Putting on a pair of ice skates at the age of three, he had his sights set on taking his figure skating career all the way to the Olympics. Learning the harsh realities of failure at a young age when this didn’t happen, gave him the drive he needed to pursue his other passion for business and entrepreneurship. Now, co-founder of a multi million dollar advertising agency, TEDx speaker and author of Honest to Greatness, an observation on how today’s leaders use brutal honesty to achieve massive success - I think it’s safe to say all that time learning to pivot on the ice translated pretty well into real life as he transformed a hard situation into a fully fledged corporate success story. To tell us how he did it, here’s what it’s like to be Peter Kozodoy. Visit Peter's website here  Buy his book here  Watch his TEDx Talk here  Follow him on social media here 
August 17, 2020
What It's Like... to be Diana Goodwin
On today’s episode, I’m chatting to founder of AquaMobile and MarketBox, two companies tackling challenges within global mobile workforces. Starting her first business at just 19, the Toronto native struggles to remember a time when she wasn’t concocting new ideas and ways to solve problems in the consumer market. Juggling an online swimming lesson service with a college course, she quickly realised just how much of a spark she had for entrepreneurship and has never looked back since. Laying the foundations for AquaMobile whilst completing her MBA, she has managed to expand her service worldwide - even securing a deal with the Canadian version of Dragons' Den that she didn’t end up needing to sign onto. Operating the online swim school off of a unique SAAS software she had built in - house, she noticed the bigger opportunity was in the technology and so, her latest venture, MarketBox, was born. Chatting to me from lockdown in South America, here’s what it’s like to be Diana Goodwin. For more information on AquaMobile, visit and to see how MarketBox could help you, visit
August 13, 2020
What It's Like... to be Sartek
On today’s episode, I’m chatting to one of India’s first electronic dance music producers and DJs. Raised in a traditional New Delhi family of chartered accountants, his career path was set out for him before he was even born. One evening having celebratory drinks following the completion of an accountancy exam, the young creative spotted a poster for a Dutch DJ who was playing a gig in his area and he never looked back. Taking music production classes at an academy in secret, he quickly realised he had quite the talent for it and began uploading his tracks to social media where they quickly gained traction. Becoming the first Indian to sign with Hardwell’s record label, things were snowballing for him until right before his first international gig in 2015 when tragedy stuck with the passing of his father. A pivotal point in his career, it was from that moment he decided to really go for it and seven years later he is a pioneer in his field and one of India’s best. Opening for artists such as Justin Bieber Martin Garrix and Steve Aoki, here’s what it’s like to be Sartek. Listen to Sartek's music here and watch his TEDx talks here 
August 10, 2020
What It's Like... to be Alexandra Ryan
On today’s episode, I’m chatting to CEO and founder of Stepping on to the stage at age six, this week’s guest has been in love with the glitz and glam of the entertainment world for as long as she can remember. Religiously watching award shows, she could’ve never imagined a few years down the line she’d be hosting her very own version in Dublin’s Mansion House and sitting shoulder to shoulder with celebs and media moguls alike. Having an immediate knack for journalism, it was no surprise the ambitious young entrepreneur spent her early twenties taking the Irish industry by storm, winning Showbiz Journalist of the Year at just 22 years old. Working for the Herald, presenting a slot on Xposé and writing features at the Mail on Sunday, it was after being denied an editor position in 2014 that she took a leap of faith and launched her very own entertainment news outlet, Sharing her thoughts on the harshness of the industry, the secret to her success and gender inequality in business, here’s what it’s like to be Alexandra Ryan. Read Goss here and follow on Instagram for daily updates. 
August 6, 2020
What It's Like... to be Daniel Cray
On today’s episode, I’m chatting to co-founder of Phizz, the 2-in-1 multivitamin hydration tablet. Moving around a lot as a child, this week’s guest always knew travel would be ingrained in his future one way or another. Originally from Australia, it was continuous long haul flying that would eventually spark the brainwave behind his company, which he founded with two other friends. Sick of having to combine energy tablets with rehydration products to combat the knock out effect of almost 24 hours in the air, the trio saw a gap in the effervescent market and jumped at it. No science background between them, they enlisted the help of their Oxford-grad friend and the rest is a short four year history. Attracting the likes of Emirates, Liverpool and even the Grammy’s goody bags, it’s safe to say they’ve got off to a flying start. Becoming the number one seller on Amazon in their field and the first effervescent tablet to appear on an airline, it’s only the beginning for this young brand. Talking me through the whole journey, here’s what it’s like to be Daniel Cray. Learn more about Phizz here and shop them on Amazon here  Follow the story of the brand via their Instagram page @phizz
August 3, 2020
What It's Like... to be Eric Bizzarri
On today’s episode, I’m chatting to a Canadian film and artistic director. Living in the town of Vaughan just outside Toronto, this week’s guest grew up surrounded by the hustle and bustle of film sets as he started acting at just ten years old. Finding catharsis in words, the young creative turned to script writing following a sexual assault he experienced in high school and continued on to pursue his new found passion at the University of York. Penning his first short film, Cold Hands, about the incident, he got a flavour of how impactful his work could be after being invited to speak on sexual violence across numerous stages. Choosing to centre his work around toxic masculinity and male to male abuse, his current project and new release Pressure Play, was his first production out of college and a defining moment in the directors career. Alongside film making, he is also co-founder of the Future of Film showcase which screens Canadian short films and today shares with me what it really takes to make movie magic. Here’s what it’s like to be Eric Bizzarri. IMDb - Eric's films - Future of Film Showcase - Podcast -
July 30, 2020
What It's Like... to be Lynn Hunter
On today’s episode, I’m chatting to founder of Hunter Communications and The Collaborations Agency, the first of its kind in Ireland. Growing up in Dublin, the entrepreneur had been adventurous from the word go but it was a summer spent in Paris after graduating from school, that changed everything. Bitten by the travel bug, she landed herself a role working on airlines in London where she learnt a lot about the day to day operations of a brand and more importantly, how to publicise and manage its reputation. Returning back home a few years later, she fell into her calling as a PR manager and dove straight into the industry head first. Making a name for herself pounding the pavement, lead to an opportunity to go out on her own and well, the rest is an almost 12 year history. Chatting to me about the importance of online creators, the longevity of influencers and how she grew her company from a two women show in her upstairs bedroom to a bustling office of people in the centre of the city, here’s what it’s like to be Lynn Hunter. For more on Hunter Communications visit For more on The Collaborations Agency visit
July 27, 2020
What It's Like... to be DJ Makasi
On today’s episode, I’m chatting to an international DJ and Tomorrowland local. His story starts after a promising career in skateboarding didn’t work out following an injury. Losing sponsorship and any chance of getting back on the board, the young creative quickly found his other love - music. Playing in his first club at just 14 years old, he quickly dominated the Antwerp scene and made a name for himself. Securing regular club spots and festival gigs, it was a performance in Valencia that really got people talking. Making connections there, took him on an adventure to India where he found himself playing on the main stage of Sunburn Festival and ultimately touring the rest of Asia. Since 2012, he has been a local at Tomorrowland and today he joins me to share what the life of a DJ is really like, the ups and downs of one of the world’s most glamorous careers, the effects of Corona Virus on the entertainment industry and how he found his unique sound in a saturated market. From Antwerp, Belgium, here’s what it’s like to be DJ Makasi.  Listen to Makasi's tracks and find out more here 
July 23, 2020
What It's Like... to be Klyn Elsbury
On today’s episode, I’m chatting to a neuroscience expert, writer and author living with Cystic Fibrosis. Born with the genetic disorder, this week’s guest had no ordinary childhood. Living in 23 different cities before the age of 18 as her family struggled to finance her illness, she became an incredibly imaginative kid, a trait that would soon become the foundation blocks to her future career success. Being fired from a job in recruitment due to multiple hospitalisations, the ambitious entrepreneur found herself on social security disability - little did she know at the time that while couch surfing off Craig’s List, she had reached the beginning of her pivotal adventure. Surviving well past her estimated life expectancy of 14, now in her thirties, she hasn’t let anything hold her down. Writing a book from the hospital bed, speaking on stages across the US and becoming an expert in the field of neurolinguistic programming, here’s what it’s like to be Klyn Elsbury. For more information about Kyln, visit Watch her keynotes here and read her book here 
July 20, 2020
What It's Like... to be Joe Duffy
On today’s episode, I’m chatting to Irish broadcaster and host of RTÉ Radio One’s Liveline. Finding his passion for conversation through his early work as a social worker, radio has been a huge part of his life for as long as he can remember. Coming across a newspaper ad for a producing training scheme at Ireland’s national broadcaster, he jumped at the chance and dove straight into what would become his new world. Beginning as a producer on the Pat Kenny show, it wasn’t long before the ambitious young talent found himself being called up to work alongside Gay Byrne and well, it all kicked off from there. Landing Liveline, gaining a reputation as the man of the people, dabbling in TV work and penning three books are just some of the experiences today’s guest has encountered. Sharing his journey, here’s what it’s like to Joe Duffy. Listen to Liveline - Follow Joe on Twitter - @joeliveline Read Children of the Troubles , Children of the Rising and Joe's Autobiography 
July 16, 2020
What It's Like... to be Jinny Oh
On today’s episode, I’m chatting to founder of WANDR, an award-winning product strategy and UX design firm with the mission of building user friendly, appealing B2B SaaS products. Born in South Korea, this ambitious entrepreneur developed a love for travel and the open-mindedness gained from such experiences, from a young age. Moving to the U.S. with her family and eventually settling in LA, she embraced the digital nomad lifestyle and never looked back. Not one to let fear get in the way of her ideas, fresh from college she took a prototype of an app all the way to Shanghai to seek investment - an adventure that would mark the beginning of what was to come, eventually. Sharing her journey from landing in huge personal debt to creating and launching an award winning tech company, here’s what it’s like to be Jinny Oh. For more information on WANDR, visit
July 13, 2020
What It's Like... to be Dan Pfadenhauer, Matthew Hoare & Nico Lomas
On today’s episode, I’m chatting to founders of the Tribus podcast, a show discussing modern life with nothing off limits! Meeting through a mutual friend, the three guys come from a range of backgrounds, with two owning their own media companies and the other a law graduate. They joined me to delve deeper into the world of podcasting, what it takes to establish that power dynamic, picking themes, topics and finding your niche in a saturated market - ultimately this episode is your how to guide to starting a podcast. With out further ado, here’s what it’s like to be Dan, Matthew and Nico of the Tribus podcast. Listen to The Tribus Podcast here. 
July 9, 2020
What It's Like... to be Niamh Tallon
On today’s episode, I’m chatting to founder of Her Sport, a media platform focused on bringing audiences the latest Irish and international women’s sports news. Involved in sports from as early as she could remember, this week’s guest has tried her hand at pretty much everything from ballet to soccer but it was swimming that captured her attention and made her fall in love with competition. Leaving the sport behind to focus on studies at age 17, it wasn’t until university that she rediscovered her passion for the pool in an attempt to widen her social circles and opened her eyes to something she had been fortunately shielded from for most of her life - inequality for women in sports. A topic that stayed with her after college, she decided to take her digital marketing skills and use them to create an online platform that celebrated women in sport and gave them a mouthpiece like never before. Two years on, Her Sport is making waves and growing by the day. Sharing how she did it, here’s what it’s like to be Niamh Tallon. For more information and to follow the work of Her Sport, visit
July 6, 2020
What It's Like... to be Marty Guilfoyle
On today’s episode, I’m chatting to one of Ireland’s favourite DJ’s and radio hosts. Tuning in to a show whilst studying one day, this week’s guest knew he had a love for broadcast from the moment he heard it. Calling up his local station asking for a slot soon led to numerous opportunities that would shape the stellar resume he’s created thus far. Working at stations such as Beat, Spin 1038 and Spin SouthWest, he spent many years stretching himself seven days a week between the radio booth and nightclubs and festivals where he made a real go at his other passion - DJing. Now almost ten years into his career and having managed to strike the perfect balance between performing at venues and hosting shows on Spin, here’s what it’s like to be Marty Guilfoyle. Follow Marty on social media - @martyguilfoyle Listen to his show on SPIN 1038 - SPIN XTRA Listen to Marty's music -
July 2, 2020
What It's Like... to be Alan Lazaros
On today’s episode, I’m chatting to a peak performance coach and business consultant. Growing up in Massachusetts, this week’s guest is definitely no stranger to ambition. Setting goals around making it in corporate America from a young age, it wasn’t until he experienced a life altering accident that he realised his so called six figure success was making him miserable. Surviving the near fatal car crash was just the beginning of the story for the inspiring coach as he took the terrible trauma as an opportunity to finally live the life he had always wanted deep down. Spreading his message through coaching, speaking and his podcast that he hosts with friend, Kevin, the Hyper Conscious Podcast, here’s what it’s like to be Alan Lazaros. Visit Alan's website for more information on his services and to listen to his podcast - Alan's Youtube - Resources mentioned: Regrets of the Dying by Bronnie Ware  Evan Carmichael Tony Robbins TED Talk  Today Matters by John C Maxwell  Blink by Malcolm Gladwell 
June 29, 2020
What It's Like... to be Conor Leen
On today’s episode, I’m chatting to founder and CEO of Stampify, a social enterprise that allows users to fight world hunger by completing a loyalty card with stamps from partner businesses. Cycling home from work one day, this week’s young entrepreneur stumbled across a full loyalty card he had that resulted in a free burrito. Noticing a homeless man sitting outside the shop, it wasn’t until he was in the comfort of his home that evening enjoying the free food he could’ve easily paid for, that he had a eureka moment. Gathering together a group of college friends, he set to work on creating a non profit organisation set to change the face of our world hunger epidemic. Navigating pivotal roadblocks along the way, sharing thoughts on today’s pressures to achieve success at a young age and most importantly how he did it - here’s what it’s like to be Conor Leen. Download Stampify here:
June 25, 2020
What It's Like... to be Aoife McNamara
On today’s episode, I’m chatting to fashion designer and founder of AOIFE IRELAND. Noticing her love for fashion from a young age, this week’s guest wasted no time in pursuing her dream and enrolled in a university course to study fashion design the minute she left secondary school. Finding herself interning in New York for the one and only, Marc Jacobs, it was evident the up and coming designer had a bright future ahead and continued to take things further by moving to Paris following graduation, to fully immerse herself in the industry. Returning home to Ireland from the French capital, she began gifting pieces of her collection to Instagram influencers and from there, things started to take off. Focusing on using only sustainable Irish materials, her designs landed her on the runway of Paris Fashion Week last year, showcasing her Autumn Winter collection. Sharing insights into the new role of social media in the growth of the fashion industry, what it’s really like working as a designer in Ireland and how she burst onto the scene, here’s what it’s like to be Aoife McNamara. Shop Aoife's clothing by visiting and keep up with her on social media @aoife_ireland / @aoifemcnamarax 
June 22, 2020
What It's Like... to be Stuart Forsyth
On today’s episode, I’m chatting to CEO and founder of coffee company, Minor Figures. Growing up surrounded by Australia’s rich cafe culture, this week’s guest got his start in the industry when he co-founded everyone’s favourite reusable KeepCup, with his brother and sister. Responsible for the brand’s growth in Europe, he began to immerse himself in the continent’s coffee market and in 2014, stumbled upon a gap for nitro cold brew in London. Inspired by what he had seen on travels to Japan, Minor Figures was created with a focus on sustainability and sells only 100 percent plant based products. Sharing his thoughts on entrepreneurship, how he built his company and the impacts of COVID 19 on the coffee industry, here’s what it’s like to be Stuart Forsyth. For more information on Minor Figures, visit
June 18, 2020
What It's Like... to be Victoriah Bech
On today’s episode, I’m chatting to a former Danish reality TV star, professional dancer, recording artist and vegan activist. Beginning her entertainment career at the age of two, by twelve this ambitious performer had already signed onto her own reality TV show that would eventually lead her to make the big move to LA. Leaving behind a recording contract in Denmark, the then eighteen year old had her sights set on the City of Angels and packed her bags to follow her dreams all by herself. Settling into the crazy whirlwind of Los Angeles didn’t quite pan out the way she’d hoped and it took a near fatal facial disease to give her the wake up call she’d been searching for. Sharing her rise to fame, how she navigated the toxic nature of the notorious city and her journey with Veganism alongside founding her nonprofit organisation, Starts With One Today - here’s what it’s like to be Victoriah Bech. Visit Starts With One Today via Victoriah's music:
June 15, 2020
What It's Like... to be Niall Phelan
On today’s episode, I’m chatting to founder of The Naked Collective, a brewing company producing a range of natural, healthy beverages, built around your daily needs. Leaving behind a successful corporate career in the drinks industry, this week’s guest felt it was time to do things his own way and began building what would soon become Rye River Brewing Company. Discovering he no longer had a vested interest in producing alcoholic drinks, he sold up and set out to create a new carbon neutral venture that centred around the philosophy to do no harm and do good where possible. Mixing up plants, vitamins and water, The Naked Collective, found its home in Kildare and aims to enhance your body to suit every occasion - whether that be work, sleep, chill, play or a much needed immuno boost. Taking me through the journey from day one, here’s what it’s like to be Niall Phelan. The Naked Collective:
June 11, 2020
What It's Like... to be Sabrina Stocker
On today’s episode, I’m chatting to founder of My Tennis Events who also happens to be an ex-Apprentice candidate. Sitting in front of her TV at age nine, this week’s guest can remember being mesmerised by Lord Sugar’s board room from the moment she saw it. Taking her first steps into the world of business at just 14 she has since built herself up quite the career. Making it to the final five of The Apprentice season 13 wasn’t the first time she’d experienced success, as prior to becoming a household name she had escalated her tennis events company to become the leading player in its field. Solving issues with shopping during COVID via her new online ordering platform, Shopping Slot, and lending a hand to budding entrepreneurs through a new coaching scheme, there’s little this individual can’t do. Sharing her story of how she did it, here’s what it’s like to be Sabrina Stocker. My Tennis Events: Shopping Slot: Business Coaching:
June 8, 2020
What It's Like... to be Benjamin Loh
On today’s episode, I’m chatting with Asia’s youngest certified speaking professional. Following a childhood of intense bullying, this week’s guest left behind a traditional career in accountancy for a lifetime of sharing his stories to inspire others. Taking Singapore’s corporate sector by storm, this individual is no stranger to a Ted X stage and has transformed the mindsets of some of the continent’s most influential business leaders with his words alone. Author, voice of the millennial generation and self-confessed introvert, the speaker and coach knows how to make and impact and then some! Here’s what it’s like to be Benjamin Loh. For more information on Benjamin's services and to order his book visit  Ted X talks:
June 4, 2020
What It's Like... to be Louise Cooney
On today’s episode, I’m chatting with one of Ireland’s biggest fashion, travel and lifestyle bloggers. Born and raised in Limerick, it was clear from a very young age that this guest had a knack for spotting style. Spending time in the modelling industry as a teenager and editing a magazine at university, it was a move to New York for a job at Tourism Ireland that propelled her into the social media world. Sharing her outfits on her lunch breaks soon grew into a fully fledged influencing career and when she returned home to Ireland it was evident big changes were coming her way. Sitting shoulder to shoulder with the likes of Kris Jenner at the Victoria’s Secret fashion show, jet setting off to places like the Maldives and walking the red carpet at the Venice Film Festival are just some of the crazy experiences she has encountered. Sharing her journey thus far, here’s what it’s like to be Louise Cooney. Visit Louise's channels: Blog: Youtube: Instagram:
June 1, 2020
What It's Like... to be André Bastié
On today’s episode, I’m chatting with co-founder and CEO of Happy Scribe, a transcription tool for researchers, journalists, podcasters and media production companies. Growing up in a small French village, this week’s guest always had a love for creating new things and by the age of 15 he was already deep into his first entrepreneurial project. Moving to Dublin to further his studies, he fell in love with the international vibe of the city and it was here his life changed forever. Tasked with transcribing over 10 hours of research, he felt that in this day and age there had to be a better way to translate audio files into written word without manually listening to his own voice drone on for days. So with the help of his roommate, he set out to find the solution and such is the story behind what would soon become his fully fledged transcription technology company, just two years later. From his family home in Paris, here’s what it’s like to be André Bastié. For more information on Happy Scribe, visit
May 28, 2020
What It's Like... to be Pippa Moyle
On today’s episode, I’m chatting with founder and CEO of the City Girl Network. Starting out her career in journalism as a way to entertain her passion for music, this female founder had her sights set on making a difference from the very beginning. Experiencing that all too familiar sense of graduate anxiety and fish-out-of-water syndrome, she left the world of PR and chaotic city of London for the idyllic shores of Brighton - where the lightbulb moment struck. Setting up an event in the hope to make some friends in her new city, she quickly realised the power of people in numbers and thus, the idea to create a global network of likeminded women finding their feet in new places across the globe, was born. Sharing her story, here’s what it’s like to be Pippa Moyle. For more information on the City Girl Network, visit and find them on social media @citygirlnetwork. 
May 25, 2020
What It's Like... to be Lisa Quinlan
On today’s episode, I’m chatting with owner of The Rolling Donut and Wildflower Cafe. Born with the delicious doughy baked goods running through her veins, this female entrepreneur had her sights set on growing the family business from the moment she was old enough to walk. Spending summers as a child helping her dad sell donuts from his stall at festivals, it came as no surprise that she would eventually look to carve out a career for herself in the food industry. Returning home from Australia many years later with a new found hunger for success, this week’s guest hit the ground running opening up a brand new cafe alongside a fresh location as part of The Rolling Donut rebrand. Against all odds, she persevered and now heads up one of Dublin’s most successful donut chains. With all that being said, here’s what it’s like to be Lisa Quinlan. For more information on The Rolling Donut visit: and for Wildflower Cafe see:
May 21, 2020
What It's Like... to be Ibrahim Alkurd
On today’s episode I’m chatting with founder and CEO of New Mine, a company specialising in deploying enterprise-level blockchain mining operations. What began as an interest in cryptocurrency, soon transformed into a successful company - which at just 19 years old, he brought to life, in his med-school dorm room. Now 23, I think it’s fair to say we could all learn a thing or two from the ambitious entrepreneur who has also found himself co-founding a digital asset hedge fund in Palm Beach, gaining membership to the Forbes-approved Young Entrepreneurs Council and setting up his own charity targeted at providing sustainable aid to impoverished communities. Speaking to me about his journey, here’s what it’s like to be Ibrahim Alkurd. For more information on New Mine visit, Lavaliere Capital see and Samar Foundation go to  Young Entrepreneur Council: Ibrahim's words on
May 18, 2020
What It's Like... to be Stephen Weinmann
On today’s episode, I’m chatting to founder of Bike, Row, Ski and Performance Therapy Ireland. Swapping an engineering degree for a full on career in the world of fitness and physical therapy, this week’s founder has never been one to shy away from risk, especially if it meant spending each day doing what he loved. Starting out by opening what would become North Dublin's first CrossFit affiliate and Ireland's first Catalyst Athletics weightlifting affiliate, things grew, quite literally, from strength to strength and it's been all go ever since! Coming up with the idea to create a brand new studio class involving all three of the Concept2 ergs, he launched his latest venture - aptly named Bike, Row, Ski - and in just a few months of business, began attracting plenty of attention from overseas. Taking me through his journey from the very beginning, here’s what it’s like to be Stephen Weinmann. For more information on Bike, Row, Ski visit and for Performance Therapy Ireland, visit 
May 14, 2020
What It's Like... to be Sophia Money-Coutts
On today’s episode, I’m chatting with an award-winning journalist and author, who just so happens to be Tatler magazine’s ex features director. Growing up, this week’s guest knew she would forge a career in journalism but how, was the million dollar question. Graduating with a degree from London School of Economics, she realised with a jolt of reality that entering the world of storytelling wasn’t going to be as straightforward as stepping on to a well paid graduate scheme in one of the city’s corporations, as many of her friends were setting out to do. A stroke of luck and a tenacious attitude rewarded her with an opportunity to assist on the features desk at the Evening Standard and well, the rest is history! Taking her across the sea to the sandy deserts of Abu Dhabi and plunging her into the notorious world of Labradors, castles and dukes - her life is quite the compelling story in itself. Currently working on her fourth book in lockdown we spoke about making it in media, dealing with online trolls and what it’s really like to release a novel. Without further ado, here’s what it’s like to be Sophia Money-Coutts. Visit Sophia's website for more information on her writing and career and follow her on social media for updates.  Pre-order her fourth book out in August now:
May 11, 2020
What It's Like... to be Juan Manuel Correa
On today’s episode, I'm joined by an incredibly inspiring racing driver who certainly knows how to feel the fear and do it anyway! First sitting in a Go Kart at the age of 7 in Ecuador, this guest has had quite the career to say the least. Moving to Italy alone at 14 to take part in the single-seater world of formula racing, no one would’ve ever predicted this young talent would be lying in a coma fighting for his life just a few years later. Sharing his journey to Formula 2, the near fatal crash in Spa last August, future plans and his recovery process during quarantine - here’s what it’s like to be Juan Manual Correa. For more information on JM visit and follow his social channels @juanmanuelcorrea_
May 7, 2020
What It's Like... to be Lucinda Kelly
On today’s episode, I'm joined by founder and CEO of Popertee, the first global data platform that uses artificial intelligence to match audiences with locations - in other words, Airbnb for popup shops! From a young age, this guest knew she was entrepreneurial so when the time came to leave behind a successful career in the corporate 9-5 to pursue her dream of being her own boss, she didn’t have to think twice. Chatting everything from taking part in the Irish Apprentice to the effects of the COVID 19 pandemic, here’s what it’s like to be Lucinda Kelly. For more information on Popertee visit
May 4, 2020
What It's Like... to be William Meara
On today’s episode, I'm joined by the owner of Bingo Loco, amongst many other things. Growing up in West Dublin, this week’s guest completely transformed his life when he packed a backpack, headed to the airport and set out to see the world one wild adventure at a time! From couch-surfing in opium dens to giving TED Talks in India, living with monks and accidentally ending up on the frontline fight against Isis - there’s little this guy hasn’t done. Returning to Dublin and settling back into life as a broke traveller, sparked the inner entrepreneur in him and he began setting up businesses tailored to cater the events industry. No ordinary tale, this is the story of how a game of bingo in an Iranian military compound inspired an event that would soon entertain over 220 thousand people globally every year. Without further ado, here’s what it’s like to be William Meara. For more information on Bingo Loco, visit and Will’s other businesses visit,, and watch his TED Talks on Youtube.
April 30, 2020
What It's Like... to be Mike Mahlkow
On this week’s episode, I'm joined by co-founder and CEO of Blair, a company financing college students through Income Share Agreements. Growing up in Western Germany, this young entrepreneur had his sights set on success from very early on. Following in the footsteps of companies such as Airbnb and Dropbox, after taking the plunge with his two co-founders and moving State side, this week’s guest secured backing from Y Combinator, one of the world’s leading startup accelerators - it’s been non stop for them, ever since. Beginning with an internship in San Francisco’s world famous tech valley, his career has been one crazy ride as he found himself mingling in the offices of mega corporations such as Uber and Stripe, before chasing his dream of creating his very own company. Talking me through his journey to Silicon Valley, here’s what it’s like to be Mike Mahlkow. For more information on Blair, visit and take a listen to Mike’s own podcast Startups, Sparks and Serendipity where he and his friend Max chat all things entrepreneurship and starting up your own company. 
April 27, 2020
What It's Like... to be Neil Dunne
On this week’s episode, I'm joined by co- founder of Andrson, a platform using bespoke audio artificial intelligence to directly link unsigned musicians with music industry professionals. Picking up the violin at just three years old, this week’s guest is no stranger to the world of music and has pretty much centred his life around it. From meeting his business partner in a singing group whilst at university to co-directing a music management company, this entrepreneur certainly seems to know how to hit the right note when it comes to turning a passion into a viable business. Chatting to me from his home in Dublin, here’s what it's like to be Neil Dunne. For more information on Andrson’s up coming launch visit and follow the brand on their social channels @andrsonmusic.
April 20, 2020
What It's Like... to be Luke Mackey
On this week’s episode, I'm joined by founder and former CEO of Bamboo. Recently renamed, UpMarket, the app is designed to eliminate the dreaded queue and allows customers to order ahead and pick up from local restaurants and cafes. What started as a WhatsApp message to his local barista, grew into a gap in the market for a service busy 9 to fivers didn’t even know they were crying out for. Sharing his experience with entrepreneurship, here’s what it’s like to be Luke Mackey. For more information and to download the app visit and follow the brand on their social channels via
April 13, 2020
What It's be Daniel Nugent
On this week’s episode, I talk to co-founder of Ambr Eyewear. After experiencing the harmful effects of blue light first hand, this digital marketer turned entrepreneur saw an opportunity and dove right in. Realizing that combatting digital eyestrain didn’t have to mean compromising on style, himself and his partner managed to combine fashionable frames with virtually clear lenses that would soon be flying off the shelves quicker than they could’ve ever imagined.  Sharing his secrets to success, here’s what it’s like to be Daniel Nugent.  For more information and to shop Ambr Eyewear visit or follow the brand @ambr_eyewear.
April 6, 2020
What It's Like... to be Alan Bennett
On this week’s episode, I sit down with founder of and The Podcast Studios. Starting out as a budding writer and having dabbled in the world of comedy, this guest created Ireland’s largest podcast network, rolling out 30 shows with millions of downloads. What began as a passion project quickly spiraled into an award winning cultural outlet that continues to grow in popularity. From his very own city centre studios, I found out what it's like to be Alan Bennett.
March 30, 2020
What It's Like... to be Rachel Keane
On this week’s episode, I chat to founder of health food restaurant, Pog. At just 25 she opened the doors of one of Ireland’s very first health cafes and hasn’t stopped since. Famous amongst locals and tourists alike for its picture perfect menu and mouthwatering protein pancakes, the restaurant has branched out to two locations with one more coming soon. From the first shop in bachelors walk, this week’s guest chats to me about the power of social media marketing, making it through the quarter life crisis and the impact COVID 19 has had on operations moving forward. Here’s what it’s like to be Rachel Keane.
March 23, 2020
What It's Like... to be Alan Merriman
On this week's episode, I chat to founder of Elkstone, Ireland's leading multi-family office. Sharing insights into the world of investing as well as what he looks for in a pitch, this week’s guest knows a thing or two about what it takes to make it in business. From his office in Dublin City Centre, the former finance director and Price Waterhouse Cooper partner tells me how a series of serendipitous opportunities lead him to opening the doors of his current venture and the importance of being a risk taker. Here’s what it's like to be Alan Merriman.
March 16, 2020
What It's Like... to be Aisling Byrne
This week I’m joined by CEO and founder of The Nu Wardrobe - a social network for women to share clothes with members of their local community. Returning home from India after having witnessed the true cost of the fashion industry, this week’s guest turned her shock into action and began conceptualising a platform that would aim to solve the sustainability issue without compromising on style. With the app available to download now from the Appstore and the community growing in numbers by the day, this service is cleaning up the planet one outfit at a time. Here’s what it’s like to be Aisling Byrne.
March 2, 2020
What It's Like... to be Conor McCarthy
This week I'm joined by founder and CEO of Flipdish. Born out of a frustration with food portal usability, the platform was developed to act as an online ordering system for restaurants. Talking me through the initial start up process to present day operations and future projects including self service kiosks and even food delivering drones, here’s what it’s like to be Conor McCarthy. 
February 24, 2020
What It's Like... to be Lisa Murrin
On this week’s episode I chat with co-founder of Eathos Café and director of operations at Ireland’s premium catering company With Taste. From working her way up in the family business to opening the doors of her very own health food haven with her brother, this entrepreneur has cracked the code to having your cake and eating it too – quite literally. Here’s what its like to be Lisa Murrin.
February 17, 2020
What It's Like... to be Luke Rynne Cullen
This week I chat to founder of and Tune Release. A former freelance violinist, this young entrepreneur has already been listed in the Sunday Business Post’s '100 Hot StartUps' and shows no signs of slowing down anytime soon. From winning Trinity College’s Dragon’s Den to placing third at the National Sartup awards last year, join me as I find out what it’s really like to be Luke Rynne Cullen.
February 10, 2020
What It's Like ... to be Sheena Madden
This week I sit down with founder and managing director of Amplify Agency, an Irish PR firm specialising in music, arts and entertainment. Since opening up for business last year, her client list has already been expanded to include a range of artists and record labels to music venues and festivals. Adding award-winning documentary maker and RTE alumna to her realm of experience, we chat making the move from journalism to PR, creating a company and becoming your own boss. Here’s what it’s like to be Sheena Madden. 
February 3, 2020
What It's Like... to be Brian O'Casey
This week I’m joined with founder and CEO of Offbeat Donuts. Since opening its doors in 2016, the premium chain has gone from strength to strength and now operates 8 stores, three kiosks and has even franchised into Europe. Adopting what he learnt from 25 years in the coporate world of food marketing, this week's guest transformed a dinner conversation into one of Dublin’s most well known brands in just four years. Without further ado here’s what it’s like to be Brian O’Casey. ** I’m aware the background noise is excessive but it hopefully won’t impact on the wise words of Brian!
January 27, 2020
What It's Like ... to be Molly Roberts
This week I’m joined by digital creator and Irish Youtuber Mollerina. From her hometown in Claremorris, we chat building her brand, navigating adulthood, going viral on tiktok and what it really takes to smash it in the world of social media. Boasting a combined following of over 120 thousand followers across her platforms, here’s what it’s like to be Molly Roberts.
January 20, 2020
What It's Like ... with Luce Trailer
Welcome to What It's Like ... with Luce, a podcasting exploring the inner workings of our generation's successful trendsetters and tastemakers.  Join me, Lucy Norris, as I chat to the people that felt the fear and did it anyway.  Launching in January, episodes will be released every Monday just in time for your daily commute.  In the mean time, here's a snippet of what to expect from this upcoming series  ....  For more, follow along on social media @whatitslikepod and please rate, review and subscribe if you like what you hear.  
December 11, 2019