What's the Big Idea?
By Adams & Knight
What's the Big Idea?Sep 21, 2023
What's the Big Idea About Inclusive Marketing?
Eric Panke and Ed Rossetti stop by the studio to discuss the importance of inclusive marketing.
What's the Big Idea About UGC?
Sophia and Amanda take a few minutes to discuss the purpose of UGC.
What's the Big Idea About Agency Partnerships?
Lora and Karishma talk through how to build and maintain a good agency/client partnership.
Sparkplug: What's the Big Idea About Vanity URLs?
VP of Media Services Tommy Shaw discusses best practices when using vanity URLs.
Sparkplug: What's the Big Idea About Sonic Branding?
Allison Butler and Don Carter talk creating sonic signatures.
What's the Big Idea About Brand Trust?
CEO Jill Adams and SVP Marc McFarland discuss building brand trust.
What's the Big Idea About GA4?
Tommy Shaw and Denis Gendreau discuss the upcoming changes free Google Analytics users will see.
Sparkplug: What's the Big Idea About TikTok?
Edgardo Rossetti and Caci Cosenzi weigh in on the marketing capabilities of TikTok.
Sparkplug: What's the Big Idea About Tourism Marketing?
Our head of tourism marketing goes through recent industry learnings.
What's the Big Idea About Interactive Trends?
The interactive team is back in the studio talking about trends to look out for this year.
Sparkplug: What’s the Big Idea About Media Targeting and Messaging?
Tommy Shaw and Edgardo Rossetti explain how to effectively target your audience through digital and social media.
What's the Big Idea About Working in Marketing? 2023
Karishma Pinto, Malcolm Little, and Tess Myers discuss their marketing careers and backgrounds.
What's the Big Idea About Design Trends?
Eric Panke and Courtney Beyer reflect on how design has changed over the past few years.
Sparkplug: What's the Big Idea About AI?
Pat Dugan and Eric Truntz offer their perspectives on Artificial Intelligence and how it will affect marketing.
What's the Big Idea About Podcasting?
The pod squad reflects on one year of What's the Big Idea?
What's the Big Idea About TikTok?
Edgardo Rossetti and Caci Cosenzi return to discuss the popular platform, TikTok.
Sparkplug: What's the Big Idea About Full-Funnel Marketing?
SVP of Strategic Services Marc McFarland and VP of Media Services Tommy Shaw give a quick rundown of the do’s and don’ts of Full-Funnel Marketing.
Sparkplug: What's the Big Idea About Employee Engagement?
Our SVP of Healthcare Strategy/Branding and Creative Director of Digital discuss quick tips on creating an employee engagement plan.
Sparkplug: What's the Big Idea About Influencers?
Our in-house social media gurus stop by to give top tips on choosing the right influencer to represent your brand.
Sparkplug: What's the Big Idea About Hosting a Website?
Eric Truntz returns to explain how to successfully host a website.
Sparkplug: What's the Big Idea About Your Website?
Ryan Jakubowski stops by the studio to list important considerations for your website.
What’s the Big Idea About Media Targeting and Messaging?
Tommy Shaw and Edgardo Rossetti join Sophia Alfieri to discuss matching your creative and messaging to the online audience you are trying to target.
What’s the Big Idea About Multi-Channel Video Marketing?
Allison Butler, Jason Johnson, and Carson Bloomquist go through considerations your brand should have when planning a multi-channel video shoot.
What’s the Big Idea About Storytelling Marketing?
Kelly Krug and Amy Urso return to the studio to explain how brands can make authentic storytelling work.
What's the Big Idea About Employee Engagement?
Reem Nouh and Eric Panke join Sophia Alfieri and Amanda Driscoll to talk through their 5 E’s of employee engagement.
What’s the Big Idea About Web 3.0?
Eric Truntz, Matt Splain and Charles Schoenfeld educate us on the intricacies of Web 3.0 and call out the opportunities it brings to marketers.
What’s the Big Idea About Working in Marketing?
Sophia Alfieri, Caci Cosenzi, Amy Urso, and Carson Bloomquist discuss their professional journeys in marketing and communications thus far.
What's the Big Idea About Sonic Branding?
Allison Butler and Don Carter join Sophia Alfieri and Pat Dugan to define sonic branding and discuss some of the most popular sonic signatures of today.
What’s the Big Idea About Full-Funnel Marketing?
In this episode of What’s the Big Idea?, Marc McFarland and Tommy Shaw hop on the mics to talk us through full-funnel marketing strategy.
What's the Big Idea About Taglines?
In episode three, "What’s the Big Idea About Taglines?", Pat Dugan and Kelly Krug join Sophia Alfieri and Will Thomas to discuss the purpose of taglines and why your brand could use one today.
What's the Big Idea About Influencers? Part 2
In part two of "What’s the Big Idea About Influencer Marketing?", Edgardo Rossetti and Caci Cosenzi talk more about the benefits of influencer partnerships and how to measure your success in cultivating them.
What's the Big Idea About Influencers? Part 1
On this episode of What’s the Big Idea?, Sophia Alfieri and Will Thomas are joined by social media gurus Edgardo Rossetti and Caci Cosenzi to delve into the in’s and out’s, and the good and bad of partnering with an influencer.