Show notes: Episode 5

Published: 21 -Dec-21

Welcome to episode 5 of What's MOps Got To Do With It? We get started with a discussion (OK, a min-rant from Simon!) on MOps role descriptions in job ads, picking up on comments he made in his recent email newsletter. Getting to the heart of the point for this podcast in many ways, Simon suggests that while the definition of MOps might be wide-ranging, certain activities just don’t fit in the role. Or do they?

Our first guest, in the Marketing leadership slot, is that rare entity of someone with both hands-on Marketing Operations and wider Marketing experience. Ceri Jones, Senior Director, Global Demand Generation at AI-powered working capital solutions platform Taulia, talks about marketing at a scale up, managing hybrid teams and change management among many other things. A great conversation with a marketing leader who really gets the value of MOps and the difference it makes in delivering effective marketing.

Joining us in the Marketing Operations leader seat is Omair Izhar, Head of Marketing Operations & Technology at real-time digital experiences synchronisation platform Ably. Exuding positivity (let it be a lesson for us all!), we discussed the importance of documentation and knowledge sharing, creating the right structure to work with others across the business and balancing firefighting with development. (The latter chiming well with a recent LinkedIn post from Sara McNamara.) Omair also shares a classic Mops blooper concerning email language versions…

And we end as ever with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. Ostensibly a discussion about the need for good planning, especially as 2022 is just around the corner, there are plenty of diversions into the correct pronunciation of Courtney’s surname as well as top Christmas movie picks. Returning to planning and paraphrasing her recent LinkedIn post, “Smart folks will have a plan for the first quarter. Really smart folks will have a plan for the second quarter as well…!”. We’ve been told!

Share your thoughts on the issues discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on Karla@vantageclever.com or simon.daniels@percassity.com. You can also follow Simon on Twitter in his guise as Marketing Ops Guy for regular Marketing Operations “thought curation”.

And should you be interested in receiving Simon’s “MOps Monthly” newsletter just drop a note to simon.daniels@marketingopsguy.com and he’ll add you to the list. Finally, here are the 50 best Christmas movies of all time from Timeout or the Top 100 Christmas movies of all-time from IMDb. (And I note that Die Hard appears on the list…)

What's MOps got to do with it? Episode 8

What's MOps got to do with it?By Whats MOps got to do with it?Mar 21, 2022