What Is This
By Takeover Arts
What Is ThisJun 13, 2019
EP66: ONGEA SUMMIT 2020, Rihanna’s Concert and Publishing (feat Mike Strano )
This interview was recorded on location at the 2020 ONGEA! The Eastern African Music Summit held at Sarit Centre on February 23rd.
Pepper and Victor spoke to Mike Strano Founding Director of PHAT! Music and Entertainment Limited about the success of ONGEA Summit and the challenges he has faced in the five years of the event's existence. They also discussed his early career in agriculture and how that played out in his entertainment career. They finally discussed Rihanna's rumored African tour and much more.
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EP81: The Beginning of New Chapters
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EP80: Kenyan Consumer Habits
Pepper and Victor are back for the new year. They discuss an influx of foreign music un the recent months and what that means for the Kenyan industry.
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EP79: Wakadinali "Victims of Madness" Review, Kenyan Producers and The Drill Sound
This week, Pepper and Victor review Wakadinali's new album Victims of madness. They also talk about what producers are running the game at the moment and discuss the new sound of drill taking over Kenya's young audiences.
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EP78: OukoSesason "The Colour Of Sadness" Review And Pop Culture Moments
This week, Pepper and Victor review OukoSeason's project "The Colour of Sadness" and discuss much more concerning the current music scene.
Intro music produced by Civic
Outro Song: Kamata- E-Sir feat Mr Lenny
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EP77: DWMD by Jovie Jovv Album Review, Industry Plants And Current State of Affairs
This week Pepper and Victor review Kenyan artist Jovie Jovv's new Album Don Wa Madon plus much more.
Intro music produced by Civic
Outro Song: Thot List- Jovie Jovv feat Ras Uneek
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EP76: New Season, Sanaipei Tande Appreciation and Streaming and Its Impact on Music
Welcome to a New Season of What is This Podcast.
Due to the ongoing Corona Virus Pandemic, we will not host any guests on the podcast as a safety measure. We will however be reviewing music that has been dropped this year and look forward to your participation in this.
On this episode, Pepper and Victor talk about how streaming has changed music. They also talk about Sanaipei Tande's place in the all time female musician list in Kenya plus much more.
Intro music Produced by Civic
Outro: Agalee-XPRSO https://open.spotify.com/track/4cCVvKEQ2FVqnQMQEZHOId?si=OnHvG-VDSuWjhSWXixaNkg
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EP75: Season Finale, Protests In Africa & Kenyan Movies On Netflix
This week, Pepper and Victor discuss all the things going on around the world starting with the Nigerian protests concerning police brutality to the outcries from the DRC to our own Kenyan situation.
They also speak on the state of the industry concerning sexual violence after reports and accusations implicating some of Kenya's biggest industry players surfaced in the past week.
They finally talk about music that has been released in the year and who has had the biggest year in music plus much more.
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EP74: International Podcast Day, Talent in Music and New Nonini Album
This week, the podcast was recorded on International Podcast Day. Pepper and Victor discuss the state of the podcast industry in Kenya and what the future holds.
They also discuss the most important factors in becoming a successful musical act, does talent matter? If so, then how much of it is necessary?
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EP73: COVID Perspectives, New Music and Rise of Influencers
Pepper and Victor are back with weekly episodes.
This week, they get a bit serious discussing their life in quarantine and lessons drawn from it. They also discuss all the music released this year.
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Why We Went Silent.
Pepper 5 and Victor update their listeners on why they went MIA and an update on when they will be back.
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EP72: COVID19, Investigations and Plandemics (Feat Clay OG Stoner)
Pepper is joined by Kenyan rapper and entertainer Clay OG Stoner as they discuss the recent COVID19 pandemic and how it has impeded on 2020 plans.
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EP71: Rise of a Dreamer, Effects of Pandemic & Growth (ft Nene K)
After a long break, we are back. This week Pepper is joined by Nene K as they discuss the current climate for music, issues concerning artist knowledge and royalties and much more.
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EP70: Beat Kings, First Quarter Review & Sampling Sagas (Ado Veli Podcast)
This week Pepper and Victor are joined bu Pesh, Kare and Adoveli from Ado Veli Podcast. They discuss their journey doing the podcast and the challenges faced in the industry. They also discuss the current happenings of the Kenyan music industry with their outlook for the coming months of the year 2020.
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ONGEA SUMMIT 2020: Musau of AD Family
This interview was recorded on location at the 2020 Ongea Summit held at Sarit Centre on February 23rd.
Pepper and Victor spoke to AD Family manager Musau about the success of his camp, upcoming projects and what it takes to manage artists in the country.
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ONGEA SUMMIT 2020: Shukid
This interview was recorded on location at the 2020 Ongea Summit held at Sarit Centre on February 23rd.
Pepper and Victor spoke to Kenyan rapper and songwriter Shukid about the longevity of music and what it takes to create music that transcends music.
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EP65: Growing up Abroad, Forming Bahati Bookings & Vibes (feat Baraka)
This week Pepper and Victor are joined by Baraka AKA Swahili Papi who is part of the group Bahati Bookings. They talk about his experiences growing up abroad and the effect it has on his music. They also discuss harassment in the music industry and its effects on relationships in the industry plus much more.
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ONGEA SUMMIT 2020: Mwalimu Gregg Tendwa
This interview was recorded on location at the 2020 Ongea Summit held at Sarit Centre on February 23rd.
Pepper and Victor spoke to Mwalimu Greg Tendwa on the importance of mentorship in the music industry. They also discussed the aspect of cultural awareness and identity and the impact this has on musicians.
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EP64: Radio Politics, Musicality in songs & The Death of Radio(feat Darya Kish)
This week, Pepper and Victor are joined by Kenyan musician and radio personality Darya Kish as they discuss her radio and music career. They talk about the evolution of Radio in media and what part it plays in her music career among other things.
Songs Played:
Intro: Rush- Darya Kish
Outro: Vibes-Darya Kish
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ONGEA SUMMIT 2020: Martin Nielsen
This interview was recorded on location at the 2020 Ongea Summit held at Sarit Centre on February 23rd.
Pepper and Victor spoke to Martin Nielsen, CEO of Mdundo about the inception of Mdundo, Kenyan consumer habits and challenges facing music consumption and streaming in the country.
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EP63: Podcast Beef, Surviving Nairobi & Classic Albums (feat DJ IV and Hafare)
This week, Pepper and Victor are joined by fellow podcasters Hafare and DJ IV from Surviving Nairobi. They address issues surrounding podcasting in the country, the hustles of city life and music. They also talk about relationships and the state of the music industry plus much more.
Songs Played:
Intro: Vipingo - $b
Outro: Cold Weather- Guga
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EP62: Crocodiles, Record Deals and Ganji Monopoly (feat Croco)
This week Pepper and Victor host Kenyan rapper, producer and engineer Croco as they discuss his debut album 'Ganji Monopoly' and discuss his upcoming album launch. They also talk about his record label, Croco Media and the challenges of running a label and what it takes to be signed by a major among other things.
Songs Played:
Intro: Ganji Monopoly- Croco feat Oksyde
Outro: Toa Form: Croco na Guga
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EP61: New Year, Rewriting History and Consumer Fatigue
HAPPY NEW YEAR TO ALL OUR LISTENERS.
Welcome to 2020 from us here at What Is This Podcast. To set the year off, Pepper and Victor discuss their whereabouts in this new year. Being that it is February, they had a lot to get to beginning with their crossover plans from 2019 to 2020. They discuss the recent Coronavirus and its effect on business, World War Three controversy and the death of a legend in Kobe Bryant. Locally, they discuss the recent drama involving Mwalimu Rachael and Sailors lead singer Miracle Baby and Sauti Sol's signing to Universal Music Group South Africa. Finally, they give their outlook of 2020 and what is expected in the New Year plus much more.
Songs Played:
Intro: Atenshan- Blinky Bill
Outro: Omoka- Boutross ft Wakidinali & Mastar VK
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End of Year Special
On this special episode of the podcast, Victor and Pepper have an end of year discussion. They talk about what the decade has been like for Kenyan music and the strides made in the industry in that period. They then discuss their 2019 picks for top albums, songs and artists plus their outlook of 2020.
From all of us at What Is This Podcast, we would like to wish you and your loved ones a Merry Christmas and a prosperous 2020.
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EP60: Managing Ethic, Life on the Road and Gengetone Prospects(feat Johnitto)
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EP59: Enjoyment, Industry Hardships and Recognition (feat BV Accurate)
This week, Pepper and Victor are joined by BV Accurate to discuss his hit 'Enjoyment', challenges in the industry, his next steps and so much more.
Plus he gives a sneak peek of his upcoming music.
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EP58: Industry Cartels and unprofessional Artists (feat Atmosphere Records)
This week, Pepper is joined by Kenyan creative collection Artmosphere records as they talk about Industry Cartels, Exclusive Expatriate locations, Unprofessional artists and much more.
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EP57: GRAMMY Nominations, Music Group Complications and Getting Cancelled (feat Sir M)
Pepper and Victor are joined by Sir M, a Kenyan producer as they discuss his upcoming projects and his journey through music. They also talk about the 2020 GRAMMY nominations and Africans nominated in the awards, new projects from Bey T, Boutross and Mankind plus much more.
Songs Played:
Intro: Kagwe Mungai- Miss Obi
Outro: Sir M & Jo' N -4 Me
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Let's Pretend (feat Mankind)
This is a special episode of the podcast where Pepper and Victor are joined by The Mane and The Cloak of Mankind as they discuss and review their Debut album Let's Pretend. They discuss the album creation process, their best songs and expectations of the album plus much more.
The album can be found on Mookh here. (https://mookh.com/album/lets-pretend)
Songs Played
Intro: Heaven- Mankind
Outro: Good Old Days-Mankind
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EP56: Semantics, New Albums and Concerts (feat. Ammar)
This week, Pepper and Victor are joined by Ammar of Thee Sessions Podcast. They discuss upcoming events in December, upcoming albums and their best albums of the year. They also talk about the rise of brand endorsements in music plus much more.
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EP55: Forgetting Lyrics, Cliques and Love For Music (feat K Izrael)
This week on the podcast, Victor is Joined by Kenyan artist K Izrael. They talk about his musical beginnings, his artistic growth and influences. Thay also discuss the importance of being multi faceted as a musician and what it takes to make good music and much more.
Songs Played:
Intro: Vuji Gang- K Izrael (ft Bussa)
Outro: Reckless- K Izrael
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EP54: Alter Egos, Femcees and Writer's Block (feat Vallerie Muthoni)
On this episode, Victor is joined by Vallerie Muthoni to discuss her journey in the industry, her alter ego, Brown Suga and moving through controversy in the industry. They also discuss her writer's block how she creates her music, her favorite artists and rappers and what she is planning for the remainder of the year.
Songs Played:
Intro: Spicy SZN- Vallerie Muthoni (ft Taio & Le Ru)
Outro: Alcohol-Michael Carpenter (ft Swahili Papi & Andia)
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EP53: Gengetone Classics, Marathon Runners and Tax Write-offs (feat Sandra Mwateni)
After a couple of weeks off, Pepper and Victor are back to the podcast. This week, they are joined by their long term producer Sandra as they discuss Eliud Kipchoge's marathon exploits in the INEOS 1:59 Challenge. They have an in depth discussion of Gengetone and issues surrounding the emerging genre among many other things.
Songs played:
Intro: Nyashinski-Marathon Runner
Outro: Brace-Alone (ft Rafiki The Poet)
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EP52: The OGs, Stolen Phones and Church Girls (Feat Grace Unah)
On this episode marking a whole year of recording, Victor and Pepper are joined by Grace Unah, who was featured on the pilot episode of the podcast. They catch up on life over the year and discuss Grace's come up. They also discuss the recently held Tusker Oktoba Fest, how the event was and why it was a success. This leads to a discussion of the growth of Kenyan music as a direct consequence of #PlayKeMusic and what that ultimately means for the music industry plus much more.
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EP51: Punk Rock In Kenya, Pentagrams and Screamers (feat Willy Ojiro of Powerslide)
On this episode of the podcast, Pepper and Victor are joined by friend of the show, Willy Ojiro of the Kenyan punk rock band Powerslide as they discuss the rock scene in Kenya, his debut album, Cheshire Grin and his upcoming sophomore album. They also talk about the perception of rock music in the world and why rock gets a bad rap.
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EP50: The Big 50, The Business of Events and Influencer Rate Cards. (feat Dennis Kibet)
THE BIG 50!
Thank you to all our listeners for the support they have shown through out this journey even as we continue to grow and provide you with quality content.
On this episode, Pepper and Victor are joined by Dennis Kibet who is Lead Creative at Imagination, a branding and events company in Kenya. They discuss his history in hosting gigs and what it takes to pull off a successful event in the country. They also talk about how there are little laws governing the events space in the country. They finally discuss the role of social media influences in business and how much they are paid for digital campaigns.
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EP49: Gourmet Dining, Sports Betting and Social Media Detox (feat Rumasha Beni)
On this episode, Pepper and Victor are joined by Beni of Kivu Cafe as they discuss his podcast and his entrepreneurial endeavors. They discuss sports betting and its link to male suicide in Kenya and why that is the case. They also get into discussions of how many young people are addicted to their smartphones plus much more.
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EP48: Jua Cali, Cancel Culture and Best of the Decade
On this episode, Pepper and Victor are reunited as they discuss in brief, Jua Cali's new album, Mali Ya Umma. They also talk about Twitter shenanigans and cancel culture and what it means. They also give their ratings of the best artists from 2010 to now in an end of the decade discussion.
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EP47: Pepper's Whereabouts, Top 50 Kenyan Rappers and Classic Albums (featuring Liam)
This week, Victor is by himself as Pepper goes missing in action. Liam, the podcast's social media coordinator joins the podcast to discuss The Jumpoff's Top 50 rappers list and the criteria for ranking rappers in the country. They also talk about classic Kenyan albums and what that means plus much more.
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EP46: Origins, CMOs & Royalties and The Future Of The Industry (feat MUSYOX)
This week on the podcast, Pepper and Victor travel to visit legendary Kenyan music producer and entrepreneur Eric Musyoka popularly known as Musyox. They discuss the recent fiasco concerning music royalties in the country and what it takes to successfully run a label in Kenya.
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EP45: Season Three Finale
Victor and Pepper sit down on the season finale of the third season of the podcast as they discuss their favorite moments of the season. They also discuss upcoming plans for the season. They also talk about the controversy surrounding the royalty payments made by Kenyan CMOs to artists and what can be done to remedy the situation.
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EP44: Ghostwriting, Record Deals And Wamlambez Controversy (feat Brian Nadra)
This week on the podcast, Pepper and Victor are joined by Brian Nadra as they discuss his record deal with Decimal Records, working with Musyoks and his writing credits in the mainstream scene. They also discuss the popularity of Wamlambez and being caught up in the middle of the controversy surrounding the phrase.
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EP43: Veganism, Marijuana and The Global Conspiracy Theories (feat Clay OG Stoner)
On this episode of the podcast, Victor rejoins Pepper for this fun filled episode featuring Umoja's own Clay OG Stoner. They discuss a range of topics from why Clay turned to veganism, his marijuana activism and his music.
Songs Played:
Intro: Chunga Kibeti- Clay OG Stoner and Makona https://www.youtube.com/watch?v=KU2WYiM94kE
Outro: Niko High- Clay OG Stoner feat S3cr3t, Kapella, Liquid Flows, Kay Green https://open.spotify.com/track/6VQkqFYTShUdzOaps2LQQM?si=_NMf5J0hQMaoT_UAPHiIjw
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EP42: Wabebe Hit Makers ,Trapuka ,Their 1 Billion valuation & Washing Vixens With a Water Hose. (feat 34 Gvng)
34 gvng join Pepperfive and discuss their genesis and how they are representing their hood - Donholm. They talk about challenges they are facing as an upcoming group . And what they have in store for their fans.
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EP41: Legalize it? Lukorito’s Rap debut And The Importance of having a ‘Mbogi’ (feat Lukorito & Chevy Kev)
On this episode, Pepper was by himself for the first time. He was joined by Xpresso’s Lukorito and Chevy Kev a rapper with several projects and former member of Duke and Haze. They discuss a myriad of topics from the legalization of marijuana, having a mbogi and composing a hit song.
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EP40: Upcoming Artists, Seraphims and Side Chicks (feat Maev)
On this episode, Pepper and Victor are joined by Maev a Kenyan artist as they discuss Eric Wainaina's recent run in with the law at his event at The Elephant. They also discuss Maev's music career and aspirations among other things.
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EP39: Rap Personas, State of Hip Hop and Disney Conspiracy Theories (feat Tui and Skibo)
Friend of the show Skibo and Rapper Tui join Pepper and Victor on this week's episode. They discuss Tui's come up, his approach to music and the difficulty of rappers making music in this modern age. They also discuss the current state of the Kenyan music scene and what it takes to succeed in the scene.
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EP38: Ultralight beams, Blowing $3000 and Selling 1000+ CDs (feat Yviona and Brav)
This week on the podcast, Pepper and Victor are joined by Kenyan artist, Yviona and digital marketer Bravin as we discuss her music career, faith, relationship drama and challenges faced in the music industry. They also discuss her upcoming music, her origins and much more.
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EP37: LSD, School Dropouts, Religion and Ethic's Hype (feat Sir M, Njagi and Mich)
This week, Victor and Pepper are joined by Sir M to discuss his new single Sikufeel ft Darya Kish. They are also joined by friends of the show, Njagi and Mich. They discuss the dominant rise of Ethic and their general effect on the Kenyan industry. They also talk about, the ongoing Africa Cup of Nations where Kenya is represented by Harambee Stars among other things.
ENJOY AND LEAVE YOUR RATINGS AND REVIEWS .
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EP36: YouTube Algorithms, Grants & Fuzzy Computer Logic(feat Mankind)
On this week's episode, Victor and Pepper are joined by the Kenyan music duo of Mankind consisting of Eugene AKA Mane and Brian AKA Cloak as they discuss their music career, their upcoming album plus much more.
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