What's Working Podcast

Growth marketer and hacker, Pelumi Adelowokan of RallyTrade, speaks to EZGrowthSchool learners on the true priorities of a Growth Marketer. He also shares some of his experiences on how to handle growth campaigns for startups.

In this very practical episode, Eden Life's John Analoh shared reasons why data is important in driving growth. He also shares the EXACT data all growth marketers and managers need to stay on top of to provide value to their employers.

What do you do when you're interested in marketing but studying law? Listen to Growth Queen Mercy Emmanuel of Xend Finance tell you how she transitioned from law into growth and all the fun stuff she did on the way!

From an engineering background to being headhunted for a tech marketing role, Terhile Ikyo share his journey into tech marketing with our growth schoolers in an eye opening and fun discussion.

EZGrowthSchool Alumni Fiyin, speaks with Barakat Olatinwo on her journey in the growth marketing space which has seen her work with a few reputable startups in Nigeria. That discussion leads to Barakat sharing how to make digital products easy to understand for prospective users. This is a treasure trove of ideas for marketers who find it hard to explain what their products do to the common man.

In this episode, Ajibola Olayiwola, marketing guru, entrepreneur and growth rockstar shares some of his tested and trusted secrets on how to grow a brand from the ground up across different mediums. He speaks with EZGrowthSchool alumni Joel Madumere in a very interesting chat, with Oluwamayowa Oshidero stepping in at the end.

This chat with Onyinyechi Nneji, the Product Marketing Manager of Kippa Africa, from earlier in 2022 gives an insight into how the company entered a developing market like Nigeria to introduce a product that Nigerians did not know they needed. Listen to get great insights into how you can break grounds with your unusual idea in the stiff market that is Nigeria.

We are joined by Ayoola Ogunyomi who walks us through How To Leverage Nano Influencers For Company Growth. Ayoola is a Growth and Marketing Professional, passionate about growing people and businesses. He is currently the Head of Marketing and Media at Patricia Technologies.

We are joined with Ayo Aladekomo as she walks us on how to Take Advantage Of Customer Based StoryTelling To Drive Brand Awareness.

Ayo Aladekomo is a creative leader personal and she is the growth Manager at Symplifi.

We are joined with Olabinjo Adeniran as we walks us through what's working; Staying ahead of the curve.

Olabinjo is a seasoned operator in the Nigeria tech ecosystem with over nine years plus experience and he has worked with several start-ups like Flutterwave, Andela, Cowrywise amongst others.

Today, we are joined by Peace Itimi who is a growth mentor for Stax.

She has mentored several start-ups in countries like Egypt, Kenya amongst others. We discussed how to Approach Multi Channel Growth Marketing

Understanding the importance of branding in business growth.

Today, Oluwamayowa is joined by Zino who has worked in both startups and the corporate field.
She is an experienced Digital Marketer and has been working in the field for 10 years both in Nigeria and Canada. She currently works in the biggest bank in Canada. They discuss the differences between start-ups and large corporates

Today we are joined by Ifedayo of Paystack, she is on the User- Operations Team. She helps merchants receive their payments seamlessly from their customers and also helps them integrate Paystack into their websites or mobile apps. In this talk, Ifedayo talks about key things 'start-ups' should put into consideration while building for customers.