When Sales Meets
By Rob Austin
I am your host Rob Austin and join me on this top motivational rapid fire sales podcast that can inspire and equip business owners with helpful and practical knowledge of sales and life in general.
In each episode, I will be inviting different business owners from all types of industries to explore how sales fits in to what they do while also sharing their experiences and practical advice to listeners.
Stay tuned in for some excellent value, when sales matter we deliver.
When Sales Meets Aug 24, 2022
Episode 12 - When Sales Meets Referral Marketing
When Sales Meets Referral Marketing
How to be more visible in the marketplace
After a bit of a break, join me for the latest When Sales Meets episode and I am joined by Benson Campbell of BNI.
In this exciting episode, we dive deep into how the Hunter-gatherer mindset vs the Farmer mentality works and what you should be focusing on, as some of your best Sales are left on the table, and how to easily set up the next steps in order to close more deals. The word Sales is misunderstood because people think of the typical persona of a salesperson but ultimately if you have a product or service you have to sell it.
Building relationships is key but what you should be thinking is I need to know you first before I pass you a referral.
Everyone values a word-of-mouth referral. You need to be more visible in the marketplace and stand out against the competition, now more than ever!
Remember your network is your net worth, educate and build relationships using the KNOW-LIKE-TRUST principle.
But how do you keep that pipeline going with consistent leads and referrals? Find out in this episode and look out for the next one.
Episode 10 - When Sales Meets Accounting
When Sales Meets Accounting
How is your relationship with your trusted advisor?
Episode 10 is where the top line meets the bottom line in business.
Patrick Tigwell from Thomas Westcott Charted Accountants explains there is so much more to what he does as an accountant and talks about how he stands out from the rest by his forward-thinking and dynamic approach with his clients.
He says you should be talking to your accountant a lot more and make them earn the money you pay them by being your trusted advisor on your business journey, letting you know how your business is performing now and how it looks going forward.
Accounting is not just a necessary evil, he explains how vital it is to have a good accountant working alongside your business.
When it comes to sales, we talk about how important it is not only for himself as an accountant but for his clients to take sales seriously, we also reflect on his own sales journey and how sales were viewed in a negative way as the business world for accountants especially has changed, business does not just walk in the door anymore, now we are coming to the idea that it is essential to get your sales strategy right to avoid the common pitfalls that worked before but not now.
As always thanks for listening, still offering limited spaces for my Hypergrowth Program, book a 1-2-1 call with me using the link below to find out how to really boost your business sales for the new year.
Episode 9 - When Sales Meets Leadership Training
When Sales Meets Leadership Training
When do people perform their best work?
Episode 9 of the When Sales Meets Podcast where I invite Mark Billage from Smart Culture where we discuss how often leaders lead in many different ways.
Some are not as productive as others, some lead with fear or are not able to clearly communicate their high expectations in a way that motivates their team and this results in their employees not performing as well as they could do.
Sales especially, perform better when people enjoy what they are doing and are selling what they believe in, it is all about good communication and being clear in your organisation that sets a thriving environment for any business to succeed and so much more...
Once again, thanks for listening and see you on the next episode.
I am currently opening up limited spaces again for my Hypergrowth Program, book a 1-2-1 call with me using the link below to find out how to really boost your business sales for the new year.
Episode 8 - When Sales Meets HR
When Sales Meets HR
How to get everyone within the business on the same page.
I am joined by Alison Benney from Enlighted HR where we talk about the good vs the bad examples of having the wrong type of salesperson in your business, that person who is responsible for bringing business in and acting as the brand ambassador.
A perfect example is someone who is able to ask for the order at the right time and a business owner who has the ability to understand the personality of getting the right person on board and getting sales to communicate with the business needs in a transparent way.
We also discuss the dos and don t's of the right kind of sales training within recruitment and onboarding salespeople and how vital it is to get it right from the very beginning and how to fit it in with your business strategy along with the dangers of mis recruiting and how to be clear on the correct type of salesperson to onboard.
Sales has a big part in looking after customers and keeping relationships going, Sales is about listening and so much more.
See you on the next one.
Episode 7 - When Sales Meets Personal Development
When Sales Meets Personal Development
How to find your own voice in sales and business then do what you love
The When Sales Meets Podcast continues after my fantastic holiday in Italy, I am back refreshed and ready to share more sales leaders in the coming weeks!
Join me on this interesting one where I am joined by Simon Blacker and his business Allies of Nature.
He explains you cannot sell anything you are not passionate about, and the more you know about yourself the easier it is to sell to your ideal customers, how you go about sales as an individual relate to who you are as a person.
Simon describes his journey of how he got to where he is now and how he is able to resonate more with his ideal type of clients by having a mindset on selling yourself well and being kin with the planet through his teachings, as having come from a background of his parents telling him kids should be seen and not heard, a conditioning many have gone through, being pushed back from talking his mind to now finding his own voice which is vital to find in order to sell anything.
You cannot sell anything you don’t believe in and when you don’t believe in yourself it makes it difficult to sell yourself.
Find out how to find your purpose in life and business in this episode and the 7 points of contact you need before you can actually create a sale.
See you all on the next episode...
Episode 6 - When Sales Meets Behavioural Change Coaching
How to implement ways to become successful in all areas of life.
Without your health what have you got?
In today's When Sales Meets episode, I am joined by David Campbell of Eivissa Health & Fitness where we explore Dave's journey from being overweight and struggling with mental health problems and PTSD to where he is today.
We also discuss why sales is the lifeblood of what you do in business and it is all about helping people, especially in what Dave does for his clients, helping them to become successful in all areas of their lives, inspired by his own journey.
Behaviour change is all about looking at who you are, mapping out where you want to be, as many don’t know where they want to go as we all have the same 24 hours in a day, time is no excuse and the 3 stages you need to be broken down to achieve what you want.
This is a powerful one, not to be missed.
See you all on the next episode released every Wednesday.
Episode 5 - When Sales Meets Direct Response Marketing
What's the lifetime value of one of your clients?
Join me for episode 5 where I invite Joel Stone from Codebreak where Sales Meets Direct Response Marketing, the marketing that links sales.
In this episode we discuss how Joel initially thought of sales as the stereotypical dodgy car salesmen vibe but how he soon needed to shake that mindset to be successful in business and take sales seriously.
Joel describes what sales means to him and his industry, how vital it is to change the balance of the value proposition in favour of your prospect and provide enough value so they choose to want to work with you.
One key question Joel asks is what is your sales process? As 9/10 companies do not have one that is easy to follow and consistent enough to yield the correct results.
Episode 4 - When Sales Meets Business Coaching
Join me for episode 4 where we will meet the one and only dream job coach Louise Jenner, where we discuss tips on getting your dream job or finding the right employees, how our emotions can win or lose us sales, and how creating a vision board can help get you where you want to be.
We also talk about what is right for your customers by having an effective sales process, how to maintain integrity for larger companies by not relying on just luck alone but by working with the right coach to help achieve your goals and much more...
Louise has a massive sales background, she talks about her journey working in DFS as the first female sales manager for over 17 years along with the ups and downs working in the role and how it lead to where she is now.
To listen to the full episode use the link above.
See you on the next episode releasing every Wednesday.
Episode 3 - When Sales Meets Photography
How to get potential clients to buy into your brand by using photography
In Episode 3 I am joined by Tony Cobley from Tony Cobley Photography.
In this episode, we will discuss the mistakes business owners make when not dealing with a professional for their photography and what dangers it can cause when doing it yourself or not really understanding how much work goes into photography when done properly.
We also talk about how photography can increase sales and converts your client's frame of mind to buy into your brand. Photography is like the wide net that goes out there to create interest and we talk about which best places photography should be used to draw more potential clients and much more...
See you all on the next episode.
Episode 2 - When Sales Meets Marketing
Who is your ideal customer?
In Episode 2 I am joined by Maureen Frost from Astrality Business Services https://www.astralitybusinessservices.co.uk/.
In this episode we will discuss how crucial it is that Sales and Marketing need to work together in order to succeed and talk around the dangers it can cause if this is not top priority.
Alongside how some businesses rely too much on just Marketing alone or those who do not value it as an investment but view it as a cost!
We also touch on the downfalls of silo working with the importance of collaboration between business owners, also how the fear of rejection in sales can affect business owners' profits and so much more...
Maureen Frost set up her business consultancy in late 2019 when she moved to Devon from Hampshire.
She has a financial background including as a small business adviser for a High Street Bank. For 21 years Maureen held various roles supporting businesses as part of the Chamber of Commerce movement.
Most recently she held the role of Chief Executive of Hampshire Chamber of Commerce where she worked with businesses of all sizes managing 3 offices and a team of 26 staff.
See you all on the next episode.
Episode 1 - When Sales Meets Branding
Hello and welcome to the Sales meets podcast. Changing the way sales is viewed across the world.
Why Branding is not just a logo
Join me for Episode 1 where I am joined by Chris Outlaw from Elements Brand Management https://www.elementsbrandmanagement.co.uk/ who are a specialist branding agency with a strategy-first approach dedicated to unlocking your brand's full potential, so you can stand out from the competition and grow your business.
In the episode we will discuss the intersection between Sales and Branding to explain how to gear your brand towards selling whilst highlighting the importance of your brand.
We also discuss why Branding is not just a logo, as a confused brand is a confused customer, think about who is your target audience and their problems and so much more packed into just a short space of time.
Chris also offers a Free Brand Discovery call using this link and I would more than recommend taking advantage of this -https://www.elementsbrandmanagement.co.uk/schedule-a-call/ where
I also offer a free 1-hour session whereby at the end of it you will come away with an area you can take away to improve your sales even if we don't work together.
https://calendly.com/rob-austin/1hr
See you all on the next episode.