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Where the Needle Lands

Where the Needle Lands

By Idiro Analytics
WHERE THE NEEDLE LANDS is released on the last Friday of each month. A co-hosted show by Geraldine Magnier and Mahima Badsra, where we speak with worthy thought leaders- Covering how analytics and AI are impacting and influencing for better or for worse our individual experiences, businesses, societies, economies and nations.
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S2 E2: DIGITAL TRANSFORMATION IS A JOURNEY, NOT A DESTINATION TO A CORPORATE MAKEOVER - with Gary O'Callaghan, CEO Siemens Ireland
This episode will bring you on the whistle stop tour of this CEO’s career to date, while nailing exactly what 'Digital transformation' is about, by exploring; digitisation, digitalisation and digital transformation. Gary’s engaging and educator-like journey spans from how the use of data brings more value, be it to universities, infrastructure, all the way to 'mobility-as-a-service'. COVID dispersion necessitates additional considerations and we discuss hidden diversity, unconscious bias and conscious inclusion. Adaptive leadership can help to get the psychosocial elements right for the future working hybrid maintaining team spirit. The need to re-invent rather than simply replace water cooler interactions, is a prerequisite for a "sustainable normal" after Covid. Additional content is available to subscribers. Or press link here to subscribe Hosts: Geraldine Magnier & Mahima Badsra iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Webite: idiro.com Email: podcast@idiro.com
57:17
April 19, 2021
S2 E1: 'THE LAST SUPPER' - AS THE FUTURE OF THE RESTAURANT INDUSTRY TRANSFORMS TO SURVIVE - with Pádraic Óg Gallagher
‘Gallagher’s Boxty House’ owner, restaurateur, brewer, former Restaurant Association President Pádraic Óg Gallagher bring Geraldine and Mahima through the changes of his beloved restaurant industry and the many challenges already overcome. Pre-covid, restaurants were facing decreasing margins, increasing regulations and escalating costs of doing business. What now after lock-down? Plus what post-Covid restaurants will look like and the profile of the new dining set? Are cloud kitchens, with the newly formed consumer behaviour dictating ‘how’ we will dine and ‘what’? We discuss how technology via delivery service apps; UBER, Just-eat, Lynk and Deliveroo are gaining a stronger foothold in the industry, which is carving out the new face(less) of what is meant by restaurant ‘service’. Can restaurants continue doing something they truly enjoy, cater to their customers changing expectations and make money? Hosts: Geraldine Magnier & Mahima Badsra iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Webite: idiro.com Email: podcast@idiro.com
50:14
January 29, 2021
S1 E5: THE ROLE OF ALL MEN IN STEM, AMEN! AND WHEN INCLUSION MEANS LEADERS EXCLUDE CERTAIN NORMS - with Lorna Marytn, Head of Technology at Fidelity Investments Ireland
As a top Irish executive in one of the worlds largest financial services firms Fidelity Investments, Lorna Martyn in this episode will prompt many to question their possible stale stance on how the world of work works. Lorna tells it like it is, but also on how it could and should be. Her wisdom flows endlessly regarding tips for 'getting on' in progressing professionally. They are sure to make anyone starting out on their career path feel lucky to have heard her now and for those more midway in their career path regret that they hadn't heard her sooner! From this multy-awarded and celebrated leader who advocates for diversity and inclusion particularly for greater female participation in tech, Lorna Martyn is a force and true light bearer improving the working environment for our and the next generations future in STEM and other. Hosts: Geraldine Magnier & Mahima Badsra iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Blog: mahimabadsra.com Email us at podcast@idiro.com
55:12
October 30, 2020
S1 E4: THE SHAPE OF HOTEL STAYS TO COME & TRAVEL TRENDS AFOOT - with Pat McCann, CEO Dalata Group & IBEC President
In this month's episode, Geraldine and Mahima talk with Pat McCann, CEO of Dalata Group Hotels (Maldron & Clayton Hotels) and the current President of IBEC (Irish Business and Employers Confederation). Pat discusses the future of the hospitality and hotel industry and what travel may look like for 2021 and the 'StaySafe Hotels' programme for our future hotel experiences. We also discuss how Airbnb is impacting the hotel industry and vice versa. Last, but not least, we talk about COVID-19 and travel restrictions and the shifts in attitude that are set to change our business models and working lives for the future. Hosts: Geraldine Magnier & Mahima Badsra iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Blog: mahimabadsra.com Email us at podcast@idiro.com
50:11
September 11, 2020
S1 E3: HOW CUSTOMER 'CENTRIC' IS DATA DRIVEN CUSTOMER CARE REALLY? - with Aidan Connolly, CEO Idiro Analytics & Fin Murphy
Geraldine and Mahima talk with Aidan Connolly founder and CEO of Idiro Analytics and Fin Murphy founder and CEO of TheStartup.com about advanced analytics in customer experience, the analysis of the customer journey and who is really driving this journey, brands or consumers? Aidan developed 'Intervention Vault' for Vodafone 20 years ago, enabling customer service agents to retain or prevent churn with 'Next Best Activity' (NBA), a platform for the ultimate positive CRM system. Aidan went on to start up Idiro Analytics, now a multiple award winning advanced analytics company nationally and internationally, in business over 15 years. As an example of innovative CX processes, since Covid-19 lockdown, Idiro's team has been busy assisting their B2B customers to run 'Predictive NPS' (Net promoter score), as contact with end user customers has changed utterly. We ask some hard questions to reveal general brands motivation behind 'Customer Analytics' . Aidan talks about the potential damage of so called 'data filtering' being data discrimination in truth for some cases. The need for ethical processes and how Idiro Analytics also help their customers to use analytics ethically. Finally, how people generally don't understand the consequence of data yet, and how people haven't put a value on their data, evident when they give it away for free!!!  Hosts: Geraldine Magnier & Mahima Badsra   iTunes: https://lnkd.in/eme6kyY  Twitter: @needlelands  Blog: mahimabadsra.com  Email us at podcast@idiro.com
50:32
August 21, 2020
S1 E2: AI's ROLE IN SHAPING OUR ETHICS, BRAIN, BEHAVIOURS, GIG ECONOMY AND WELLBEING - with Dr. Joan Cahill, Trinity College Dublin
Geraldine and Mahima talk with Dr. Joan Cahill, Research Fellow at the Centre for Innovative Human Systems (CIHS), Trinity College Dublin. Joan has worked on many high-profile academic and industry collaborated projects, and received the Societal Impact Award 2019. Joan understands the impact of Human and Machine Interaction (HMI); How the services in our hospitals may hit the mark for better operational efficiency but what about the client/patient experience?; The gig economy, whose gig is it really?; Tackling bias in AI and humans!; We explore the shifts in our attitudes as a result of AI interaction but need to acknowledge the changing shape to our brains, as a result of incorporating and normalising constant engagement with machine interactions in our daily lives today. Hosts: Geraldine Magnier (ger.magnier@idiro.com): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on the Policy Council of the Dublin City Chamber/ Board member of Technology Ireland (IBEC) Mahima Badsra (mahima.badsra@idiro.com): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Blog: mahimabadsra.com Learn more about your ad choices. Email us at podcast@idiro.com
55:58
June 26, 2020
S1 E1: HOW IRELAND GOT AHEAD OF THE CURVE IN FDI USING DATA - with Padraic White, Entrepreneur and former CEO of IDA Ireland
Geraldine and Mahima talk with Padraic White Entrepreneur and former CEO of IDA Ireland, about how Ireland got ahead of the curve with FDI (Foreign Direct Investment) as some of today's leading Irish-based multinationals such as Intel Corporation, Microsoft, IBM and the launch of the IFSC were IDA victories for Ireland by using and analysing data nearly four decades ago, leading us to where we are now with the strong reputation of Ireland being the 'Silicon valley' of Europe. Update: We are delighted to share that our podcast reached number 1 in the Irish Apple Podcast Charts on it's first week of release. Thank you all for your support and we look forward to our next episode. Hosts: Geraldine Magnier (ger.magnier@idiro.com): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on Policy Council of the Dublin Chamber/ Board member of Technology Ireland (IBEC) Mahima Badsra (mahima.badsra@idiro.com): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Blog: mahimabadsra.com Learn more about your ad choices. Email us at podcast@idiro.com
41:26
June 24, 2020