Skip to main content
Where the Needle Lands

Where the Needle Lands

By Idiro Analytics
WHERE THE NEEDLE LANDS is released on the last Friday of each month. A co-hosted show by Geraldine Magnier and Mahima Badsra, where we speak with worthy thought leaders- Covering how analytics and AI are impacting and influencing for better or for worse our individual experiences, businesses, societies, economies and nations.
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

S2 E7: FAREWELL LISTENERS - Compilation of great Irish business minds
We have arrived at our destination, having had many learnings along this wondrous and expanding journey. The final episode of 'Where the needle lands', an Idiro Analytics podcast series, asks you our listener, "Where does your needle land now that you are more informed and thought provoked by our guests who are industry leading lights?" Having achieved the #1 spot often was worthy of back clapping but the real triumph and satisfaction came in the form of observing listeners opening up to a discussion on the impact of technology, AI and the possible future of technology in all our respective lives and our own responsibility in the evolution of tech user experience. ‘Where the needle lands’ set out to make the tech discussion more accessible to all and therefore debatable and idea processing. Achieving that and getting the channels of communication open and flowing was a reward in and of itself. We would like to express our gratitude to Idiro Analytics for their constant support. A huge thank you to all our guests, each of our followers and listeners for contributing to the podcast's great success, covering topics such as taking responsibility, team playing, leadership, purpose, digital transformation, 5G, data privacy and sovereignty, sustainability, DE&I, data sharing and AI ethics. When listening to this episode, which is a compilation of quotations from each and everyone of our guests, with the resulting juxtaposition of mind sets and varying perspectives, will allow you to sum up for yourself, where your needle has landed on your map! Enjoy and thank you. Hosts: Geraldine Magnier & Mahima Badsra Jr Production Assistant: Laura Matjusaityte Twitter: @needlelands Website: idiro.com/where-the-needle-lands/ Email: podcast@idiro.com iTunes: https://lnkd.in/eme6kyY
31:06
January 07, 2022
S2 E6: PEOPLE ARE TO IRELAND WHAT CHAMPAGNE IS TO FRANCE - with Padraic White, former IDA MD
Padraic White, former MD of IDA Ireland, the agency dealing with foreign direct investment, speaks with us colourfully on the hows and the whys of the global tax reform, the new corporate tax regime and how Ireland played a leading and pivotal role in securing the alignment of the 139 OECD countries to support a global 15% corporate tax rate. The evolution of Ireland's low corp tax regime is covered by giving a social historical account of a 1950s Ireland at 0% to 12.5% nearly 70 years on, and how it impacted and benefited the commercial and cultural landscape of Ireland to becoming and being one of the top 5 economies in the world. While Ireland's competitive and envy-inducing success in having a low corporate tax is a tool to maintain and continue to encourage FDI, however, our ever evolving and enriched 'People' of Ireland are a super pull in itself. “People are to Ireland, what Champagne is to France and oil to Texas”. A very succinct and dot-joining episode on all the recent tax related media making headlines, covering corp tax rates, tax havens, Apple and all that money sitting in the escrow orchard, to the politics at play and the power of our small nation in the global arena and its impact on Irish society and those joining our society. Additional content is available to subscribers. Or press the link here to subscribe Hosts: Geraldine Magnier & Mahima Badsra Production Assistant: Laura Matjusaityte Twitter: @needlelands Website: idiro.com/where-the-needle-lands/ Email: podcast@idiro.com iTunes: https://lnkd.in/eme6kyY
58:27
November 12, 2021
S2 E4: THE FUTURE OF TECHNOLOGY IS HUMAN AFTER ALL - with John Walsh, CTO, Fujitsu Ireland
In today's episode, we are speaking with John Walsh, CTO of Fujitsu Ireland, where they promote a Human Centric Intelligent Society, meaning the key emphasis being that people are placed first and then the technology design. We learn how the Japanese company has its particular approach to doing business. John also talks of how an optimised integration approach is the force that enables tech companies to leverage what is already available and possibly avoid needless large capital investment. What is hyperconnectivity all about and do we really need to be end to end connected as a society? And the extension of 5G to 5GE. There has never been a more exciting time in history where ICT is concerned, for eg. where large scale complex medical research can be completed in days rather than years now. As tech grads qualifications transcend all borders in the world, John gives tips on the winning formula for employee retention and the traits he looks for in the workplace and ‘diversity of mindsets’ being one, because “When the only tool that you have is a hammer - every problem looks like a nail."  Listen to the podcast: about John’s career in Fujitsu and the business of ICT from minutes 2 to 9. about telecoms and the revolution of 5G and the Internet of things from minutes 9 to 19. about the difference between sophisticated networks and hyper-connectivity from minutes 19 to 26. about creating human-centric computing systems and the safety and sustainability of society from minutes 26 to 32. about hand recognition technology and machine learning from minutes 32 to 44. about mentoring and attracting tech talent from minutes 44 to 49. about digital transformation and John’s dinner party guests from minutes 49 to 54. Additional content is available to subscribers. Or press the link here to subscribe   Hosts: Geraldine Magnier & Mahima Badsra   Jr Production Assistant: Laura Matjusaityte   Twitter: @needlelands   Website: idiro.com/where-the-needle-lands/   Email: podcast@idiro.com  iTunes: https://lnkd.in/eme6kyY 
56:23
November 12, 2021
S2 E5: SHARING IS CARING! COULD DATA SHARE HELP HEALTHCARE? - with Jason Ward, VP & GM Dell Ireland
Jason Ward shares his views on how cognitive diversity spawns from avoiding echo chambers filled with yes people, netting broader, deeper innovation and creativity. Concerning sales efforts, Jason straddles effortlessly between SMEs and enterprise organisations when selling into them. Added to that, the value of channel partners and the verticalization of customers to truly understand what the customer does. The Dell Ireland brand with its own unique fortes, ensures its rightful differentiation from brand Dell International....as the world moves more to AI, ML and edge computing, Dell Ireland is developing solutions around such innovations by being a base for those types of capabilities that attract investment to Ireland. Along with shared industry leaders, their political outreach efforts for Ireland Inc to remaining competitive and part of the progressing of high performance computing creativity. The healthcare business - Dell's aspirations and input into this sector and how Dell can support a better delivery for patient outcome. Jason illustrates this possibility of enabling better preventative healthcare initiatives. Plus demystifying IT and data share for the common good, and the new age of human transformation, to the challenges of getting to a 50:50 CXO suite with the IT labour shortage in Ireland generally but particularly around IT female talent availability. Jason provides some of the keys to life acquired through his own experiences and learnings from some on the field as a footballer and off the field lessons of his father, all shaped him to know that anything is possible, being optimistic and a proactive decision maker. Listen to the podcast: about the differences between the Irish and the Nordic markets and people coaching from minutes 1 - 7. about growth mindset and how to build and lead the team from minutes 7 - 13. about the enterprise division and channel partners from minutes 13 - 17. about leadership and what Dell Ireland can offer from minutes 17 - 22. about centralised healthcare and the technology around it from minutes 22 - 29. about human transformation and data sovereignty from minutes 29 - 34. about sustainability, diversity in Dell, attracting female talent from minutes 34 - 40. about politics, global corporate tax, indigenous companies from minutes 40 - 48. about success, failure, positive thinking from minutes 48 - 53. about data vs instincts and Jason’s dinner party guests from minutes 53 - 57. Additional content is available to subscribers. Or press the link here to subscribe Hosts: Geraldine Magnier & Mahima Badsra Jr Production Assistant: Laura Matjusaityte Twitter: @needlelands Website:idiro.com/where-the-needle-lands/ Email: podcast@idiro.com iTunes:https://lnkd.in/eme6kyY
58:02
October 29, 2021
S2 E3 (Part1): FORTUNE FAVOURS THE BRAVE...AND THE STEADFAST - with Niall Norton CEO Openet, an Amdocs Co
Openet became the largest indigenous Irish software company.... Part 1 of 2 - Niall Norton has had an awe-inspiring career to date, from management in Deloitte, CFO of 02 Ireland, CFO and CEO of Openet, with numerous accolades and awards that acknowledge his accomplishments as a true captain of industry. While Niall does complexity very well, he rounds off discussion humorously, so his nuggets of facts and information transcend easily from this very self aware man. Covered in part 1; Niall’s search for his true purpose and how one's purpose in the end serves others. To handling near death career experiences and remaining steady in the process. And a 'how-to' of sorts from the man who grew Openet into the largest indigenous Irish software company. Then the secret recipe to a successful long term collaboration of a founder and a CEO - respectively; the Joe Hogan and Niall Norton friendship - a true model of excellence in leadership collegiality. Then in part 2 of the session that turned out to be a masterclass in leadership by Niall Norton.  Additional content is available to subscribers. Or press link here to subscribe Hosts: Geraldine Magnier & Mahima Badsra Jr Production Assistant: Laura Matjusaityte iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Website: idiro.com/where-the-needle-lands/ Email: podcast@idiro.com
45:12
August 07, 2021
S2 E3 (Part2): FORTUNE FAVOURS THE BRAVE...AND THE STEADFAST - with Niall Norton CEO Openet, an Amdocs Co
Openet became the largest indigenous Irish software company.... Part 2 of 2 - where we continue discussion with Niall Norton and discover the star role Openet played on American Idol and Love Island. Niall shares skills used when dealing with shareholders during times of titanic change in a company, while keeping many plates in the air, including being innovative while remaining focused on the customers needs in the moment. Condensing 3 years into 30 seconds - tips on the fine art of articulating a value proposition simply, when selling a complex technology...harder said than done! Niall's views on the future of innovation and the insatiable consumer appetite for all things convenient including choosing your love partner and job for you, without the mop-up of getting it wrong! The inspiring leadership figures from history that shaped Niall's focus. To finally, how intellectual property (IP) should not just be the preserve of technology creation but also should include ‘Business Model IP’.  Additional content is available to subscribers. Or press link here to subscribe  Hosts: Geraldine Magnier & Mahima Badsra  Jr Production Assistant: Laura Matjusaityte  iTunes: https://lnkd.in/eme6kyY  Twitter: @needlelands  Website: idiro.com/where-the-needle-lands/ Email: podcast@idiro.com
54:33
August 07, 2021
S2 E2: DIGITAL TRANSFORMATION IS A JOURNEY, NOT A DESTINATION - with Gary O'Callaghan, CEO Siemens Ireland
This episode will bring you on the whistle stop tour of this CEO’s career to date, while nailing exactly what 'Digital transformation' is about, by exploring; digitisation, digitalisation and digital transformation. Gary’s engaging and educator-like journey spans from how the use of data brings more value, be it to universities, infrastructure, all the way to 'mobility-as-a-service'. COVID dispersion necessitates additional considerations and we discuss hidden diversity, unconscious bias and conscious inclusion. Adaptive leadership can help to get the psychosocial elements right for the future working hybrid maintaining team spirit. The need to re-invent rather than simply replace water cooler interactions, is a prerequisite for a "sustainable normal" after Covid. Additional content is available to subscribers. Or press link here to subscribe Hosts: Geraldine Magnier & Mahima Badsra iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Webite: idiro.com Email: podcast@idiro.com
57:17
April 19, 2021
S2 E1: 'THE LAST SUPPER' - AS THE FUTURE OF THE RESTAURANT INDUSTRY TRANSFORMS TO SURVIVE - with Pádraic Óg Gallagher
‘Gallagher’s Boxty House’ owner, restaurateur, brewer, former Restaurant Association President Pádraic Óg Gallagher bring Geraldine and Mahima through the changes of his beloved restaurant industry and the many challenges already overcome. Pre-covid, restaurants were facing decreasing margins, increasing regulations and escalating costs of doing business. What now after lock-down? Plus what post-Covid restaurants will look like and the profile of the new dining set? Are cloud kitchens, with the newly formed consumer behaviour dictating ‘how’ we will dine and ‘what’? We discuss how technology via delivery service apps; UBER, Just-eat, Lynk and Deliveroo are gaining a stronger foothold in the industry, which is carving out the new face(less) of what is meant by restaurant ‘service’. Can restaurants continue doing something they truly enjoy, cater to their customers changing expectations and make money? Hosts: Geraldine Magnier & Mahima Badsra iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Webite: idiro.com Email: podcast@idiro.com
50:14
January 29, 2021
S1 E5: THE ROLE OF ALL MEN IN STEM, AMEN! AND WHEN INCLUSION MEANS LEADERS EXCLUDE CERTAIN NORMS - with Lorna Martyn, Head of Technology at Fidelity Investments Ireland
As a top Irish executive in one of the worlds largest financial services firms Fidelity Investments, Lorna Martyn in this episode will prompt many to question their possible stale stance on how the world of work works. Lorna tells it like it is, but also on how it could and should be. Her wisdom flows endlessly regarding tips for 'getting on' in progressing professionally. They are sure to make anyone starting out on their career path feel lucky to have heard her now and for those more midway in their career path regret that they hadn't heard her sooner! From this multy-awarded and celebrated leader who advocates for diversity and inclusion particularly for greater female participation in tech, Lorna Martyn is a force and true light bearer improving the working environment for our and the next generations future in STEM and other. Hosts: Geraldine Magnier & Mahima Badsra iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Blog: mahimabadsra.com Email us at podcast@idiro.com
55:12
October 30, 2020
S1 E4: THE SHAPE OF HOTEL STAYS TO COME & TRAVEL TRENDS AFOOT - with Pat McCann, CEO Dalata Group & IBEC President
In this month's episode, Geraldine and Mahima talk with Pat McCann, CEO of Dalata Group Hotels (Maldron & Clayton Hotels) and the current President of IBEC (Irish Business and Employers Confederation). Pat discusses the future of the hospitality and hotel industry and what travel may look like for 2021 and the 'StaySafe Hotels' programme for our future hotel experiences. We also discuss how Airbnb is impacting the hotel industry and vice versa. Last, but not least, we talk about COVID-19 and travel restrictions and the shifts in attitude that are set to change our business models and working lives for the future. Hosts: Geraldine Magnier & Mahima Badsra iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Blog: mahimabadsra.com Email us at podcast@idiro.com
50:11
September 11, 2020
S1 E3: HOW CUSTOMER 'CENTRIC' IS DATA DRIVEN CUSTOMER CARE REALLY? - with Aidan Connolly, CEO Idiro Analytics & Fin Murphy
Geraldine and Mahima talk with Aidan Connolly founder and CEO of Idiro Analytics and Fin Murphy founder and CEO of TheStartup.com about advanced analytics in customer experience, the analysis of the customer journey and who is really driving this journey, brands or consumers? Aidan developed 'Intervention Vault' for Vodafone 20 years ago, enabling customer service agents to retain or prevent churn with 'Next Best Activity' (NBA), a platform for the ultimate positive CRM system. Aidan went on to start up Idiro Analytics, now a multiple award winning advanced analytics company nationally and internationally, in business over 15 years. As an example of innovative CX processes, since Covid-19 lockdown, Idiro's team has been busy assisting their B2B customers to run 'Predictive NPS' (Net promoter score), as contact with end user customers has changed utterly. We ask some hard questions to reveal general brands motivation behind 'Customer Analytics' . Aidan talks about the potential damage of so called 'data filtering' being data discrimination in truth for some cases. The need for ethical processes and how Idiro Analytics also help their customers to use analytics ethically. Finally, how people generally don't understand the consequence of data yet, and how people haven't put a value on their data, evident when they give it away for free!!!  Hosts: Geraldine Magnier & Mahima Badsra   iTunes: https://lnkd.in/eme6kyY  Twitter: @needlelands  Blog: mahimabadsra.com  Email us at podcast@idiro.com
50:32
August 21, 2020
S1 E2: AI's ROLE IN SHAPING OUR ETHICS, BRAIN, BEHAVIOURS, GIG ECONOMY AND WELLBEING - with Dr. Joan Cahill, Trinity College Dublin
Geraldine and Mahima talk with Dr. Joan Cahill, Research Fellow at the Centre for Innovative Human Systems (CIHS), Trinity College Dublin. Joan has worked on many high-profile academic and industry collaborated projects, and received the Societal Impact Award 2019. Joan understands the impact of Human and Machine Interaction (HMI); How the services in our hospitals may hit the mark for better operational efficiency but what about the client/patient experience?; The gig economy, whose gig is it really?; Tackling bias in AI and humans!; We explore the shifts in our attitudes as a result of AI interaction but need to acknowledge the changing shape to our brains, as a result of incorporating and normalising constant engagement with machine interactions in our daily lives today. Hosts: Geraldine Magnier (ger.magnier@idiro.com): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on the Policy Council of the Dublin City Chamber/ Board member of Technology Ireland (IBEC) Mahima Badsra (mahima.badsra@idiro.com): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Blog: mahimabadsra.com Learn more about your ad choices. Email us at podcast@idiro.com
55:58
June 26, 2020
S1 E1: HOW IRELAND GOT AHEAD OF THE CURVE IN FDI USING DATA - with Padraic White, Entrepreneur and former CEO of IDA Ireland
Geraldine and Mahima talk with Padraic White Entrepreneur and former CEO of IDA Ireland, about how Ireland got ahead of the curve with FDI (Foreign Direct Investment) as some of today's leading Irish-based multinationals such as Intel Corporation, Microsoft, IBM and the launch of the IFSC were IDA victories for Ireland by using and analysing data nearly four decades ago, leading us to where we are now with the strong reputation of Ireland being the 'Silicon valley' of Europe. Update: We are delighted to share that our podcast reached number 1 in the Irish Apple Podcast Charts on it's first week of release. Thank you all for your support and we look forward to our next episode. Hosts: Geraldine Magnier (ger.magnier@idiro.com): Co-Founder & Director of Idiro Analytics/ Serving on the National Council of the SFA (Small Firms Association)/ Serving on Policy Council of the Dublin Chamber/ Board member of Technology Ireland (IBEC) Mahima Badsra (mahima.badsra@idiro.com): An economist by education and a technology enthusiast – having lived all over the world, Mahima finally decided to buy furniture and settle down in Dublin. She is currently serving on the Council of Technology Ireland, IBEC iTunes: https://lnkd.in/eme6kyY Twitter: @needlelands Blog: mahimabadsra.com Learn more about your ad choices. Email us at podcast@idiro.com
41:26
June 24, 2020