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Who Ya Know Show

Who Ya Know Show

By Trevor Houston

Unlock your potential with the 'Who Ya Know Show' by ClearPath Wealth Strategies, LLC. Where we believe it’s not what you know, but 'Who Ya Know' can make all the difference in your wealth, health, business, career and life! Join Trevor Houston and Mark Elder as they interview top industry experts to uncover their blueprint to success and look for actionable steps to becoming the best version of yourself. Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 CPWstrategies.com
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Change v/s Transition with Jane Ferré

Who Ya Know ShowSep 07, 2022

00:00
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Trevor Houston | Unfiltered and Raw: The Real Trevor Houston

Trevor Houston | Unfiltered and Raw: The Real Trevor Houston

About the Guest(s):

Trevor Houston is a seasoned podcaster and the host of the Who Ya Know show—a platform that offers insights into career development, entrepreneurship, and personal success stories. Having started his show in 2018, Trevor stands out as an early adopter of the podcasting medium, especially in the realm of video podcasts. As someone who has navigated diverse social environments throughout his life, Trevor brings a unique, adaptable perspective to his interviews. He showcases an ability to connect with guests from various backgrounds, sharing his experiences and drawing wisdom from thought leaders and entrepreneurs. Trevor's dedication to authenticity and storytelling has made his show a beacon for those seeking inspiration on a professional journey.


Episode Summary:

In this riveting episode of the Jeff Crilley show, we delve into the world of podcasting with Trevor Houston, exploring the evolution of his popular Who Ya Know show. The episode offers a behind-the-scenes glimpse into Trevor's podcasting journey, demonstrating how his approach to authenticity and storytelling has captivated an audience seeking professional inspiration and growth.

The conversation unfolds with Trevor highlighting his transition from a structured, scripted host to embracing who he truly is—an adaptable individual with a rich history of life experiences. He shares the trials and triumphs of hosting a show, including interviews with high-profile guests like Grant Cardone and how his content strategy has shifted over the years. The dialogue provides a raw and real look into the world of a content creator who has mastered the art of 'scrappy' network expansion and genuine audience engagement.


Resources:


Chapters:

(0:00) Trevor Houston Reflects on Podcasting Evolution and Lessons Learned  

(4:43) From Chaos to Discipline: A Troubled Youth's Transformation  

(6:23) From Wild to Entrepreneur: Embracing Authenticity  

(8:03) Networking and Interviewing Business Titans on Podcasts  

(9:16) Inspirations, Fears, and the Quest for Attention  

(10:12) Turning $100 Into a Multi-Million Dollar Business  

(13:22) An Interview Goes Unexpectedly Awry on Live TV  

(16:37) Insights on Podcasting and Influential Storytelling

May 09, 202420:09
Tiffany Jones | Podcasting for Beginners: Everything You Need to Know to Get Started | With Trevor Houston

Tiffany Jones | Podcasting for Beginners: Everything You Need to Know to Get Started | With Trevor Houston

About the Guest(s):

Tiffany Jones is a dedicated educator and teacher with a passion for supporting and helping teachers around the world. She began her journey after a transformative visit to Tanzania, where the lack of basic educational supplies in schools struck her deeply. Tiffany's mission extends beyond the classroom to touch educators globally, recognizing that everyone has something to teach and share.


Episode Summary:

In this inaugural episode of the "Just Teach It" podcast, host Tiffany Jones embarks on her mission to transform education by providing support to teachers worldwide. The episode highlights the genesis of her journey and the steps she's taking to launch her podcast. Trevor, with over 500 episodes of podcasting experience, provides Tiffany with actionable advice, imbuing this episode with a sense of beginning and endless possibility.

The conversation weaves through the practicality of starting a podcast—from ideation to execution. Trevor delves into specific strategies for outreach, planning, and leveraging podcasting platforms to optimize content distribution. The discussion incorporates valuable insights on how podcasting can act as a powerful communication tool to amplify important missions such as Tiffany's.


Resources:


Chapters:

(0:03:16) Trevor asks Tiffany about her mission and how to put it on a podcast  

(0:05:58) The four pillars of creating podcast content  

(0:12:56) Creating a vision board and following influential people  

(0:15:17) The story of how Tiffany connected with Trevor  

(0:17:03) The challenge of selling oneself  

(0:23:39) Discussion on structuring content categories  

(0:24:01) Scheduling and batching episodes  

(0:26:03) Importance of consistency and going live  

(0:31:49) Importance of recognizing the audience in live streams  

(0:38:01) Cost of podcast equipment  

(0:42:40) Using Riverside for recording  

(0:42:45) Tiffany Jones talks about her experience using Riverside for recording  

(0:47:30) Tiffany asks about live streaming and the platforms where the podcast can be streamed  

(0:51:17) Uploading the podcast and where it can be distributed  

(0:54:48) The rise of video podcasts and the importance of recording both audio and video  

(0:55:20) Content distribution platforms like Spotify and Apple are embracing podcasts  

(0:57:53) Elements needed for podcast publishing include video, thumbnails, and show notes  

(1:00:04) Collect data by organizing guest information for future collaborations and referrals  

(1:04:25) Asking for referrals can lead to great guest recommendations for future episodes  

(1:06:39) Use ChatGPT to generate podcast titles, descriptions, and interview questions  

(1:08:05) Treating interviews as conversations, not interrogations  

(1:12:05) Hiring a video editor to clean up your podcast episodes  

(1:16:18) Tiffany plans to upload and share her podcast  

(1:18:27) Hiring video editors helps change lives on the other end  

(1:19:36) Riverside can create clips with captions and logos for promotion  

(1:20:08) Podcasting doesn't have to be difficult, just start with a camera, microphone, and Riverside  

(1:25:27) Framework for launching the podcast and putting it out to the universe  

(1:26:37) Tiffany is ready to take action and make her podcast a reality

(1:27:34) Paying attention to your podcast requires investment  

(1:29:45) Tiffany Jones: Grateful for the connection and excited for the ripple effect  

(1:30:38) It's all about who you know.


May 02, 202401:31:30
Jack Espy | Lessons from Spirited Hive: Turning Dreams into Reality

Jack Espy | Lessons from Spirited Hive: Turning Dreams into Reality

About the Guest(s):

Jack Espy is the young and dynamic CEO of Spirited Hive, a company he started in the wake of being let go during the COVID-19 pandemic. His journey began while he was still in college, planning to enter real estate finance and investments. However, his unexpected job loss led him to create what is now a flourishing canned cocktail empire known for its fun and healthier alternative to traditional alcoholic beverages. Jack's entrepreneurial spirit shined through as he leveraged his love for health and fitness into his business, pioneering cocktails sweetened with honey.


Episode Summary:

In this episode, we dive into the world of entrepreneurship with Jack Espy, whose resilience and innovative thinking have turned a period of uncertainty into an opportunity for growth and success. His company, Spirited Hive, embodies the excitement and problem-solving dynamic that makes the industry not just a business but a journey of enjoyment and community.

Jack Espy shared his inspiring story, from starting Spirited Hive with a simple idea during the lockdown to tackling initial challenges like rebranding and securing high-profile partnerships with sports teams. The narrative unfolds with his focus on adapting to a saturated market, throwing "spaghetti against the wall" to see what marketing strategies stick, and leading his team through remote work challenges.

Key themes center on his focus on personal development, leading by example, and instilling a sense of fun into the brand culture. The episode is rife with strategies and takeaways for anyone looking to navigate the complexities of starting and scaling a business.


Resources:


Chapters:

(0:01:51) Jack shares the story behind the name "Mint B" for his brand.

(0:03:30) Jack’s first step he took in starting his company.

(0:06:19) The importance of seeking advice and guidance from others.

(0:10:25) Jack Espy talks about how challenging moments shape him as a leader.

(0:11:47) How Jack got the sponsorship with the national soccer club.

(0:14:08) Jack Espy explains the risk and potential downside of the partnerships.

(0:16:27) The unique nature of partnerships with stadiums and teams.

(0:18:11) Jack’s plans for launching a new brand focused on health and wellness.

(0:21:32) The goal of owning consumers with different products throughout the week.

(0:25:18) Utilizing events, activations, partnerships, and ambassador program for growth.

(0:28:45) Embracing the messy and scary aspects of starting a business.

(0:29:32) Taking risks and aiming for the potential of a multi-million dollar company.

(0:38:14) The importance of personal development in becoming a better leader.

(0:39:21) The role of health and fitness in personal development and leadership.

(0:40:13) Leading by example and showing results.

(0:43:12) Making boring topics exciting and fun.

(0:48:43) Encouraging intrapreneurship and employee brand promotion.

(0:50:10) Mitigating concerns and encouraging employees to be brand ambassadors.

(0:52:06) Dealing with employees showing up drunk or hungover to work.

(0:53:39) Taking the first step towards achieving dreams and goals.

(0:55:19) Spirited Hive website for purchasing products and merch.

(0:56:15) Conclusion.

Apr 25, 202456:50
Kim Ades | Unleashing Your Full Potential: Overcoming Limiting Beliefs

Kim Ades | Unleashing Your Full Potential: Overcoming Limiting Beliefs

About the Guest(s):

Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine™ Software. Recognized as an expert in the field of thought mastery, Ades has developed a unique coaching methodology that focuses on leveraging a person's thinking to drive outcomes. With a background as a serial entrepreneur, including developing simulation-based assessments in her prior software company, she has a wealth of experience in understanding what differentiates top performers in various fields. Kim is also an author, speaker, and a coaching influencer, dedicating her career to teaching the principles of emotional resilience and success psychology.


Episode Summary:

In this enlightening episode of the podcast, Kim Ades delves into the intricate relationship between personal beliefs and achieving goals. She provides an insightful discussion on how internal belief systems impact every aspect of our behaviors and the outcomes we experience. Listeners are invited into a deep conversation about emotional resilience, and how it can be the distinguishing factor between those who succeed and those who continually face obstacles without progress.

The dialogue unfolds as Kim Ades shares compelling insights based on her professional journey and the discoveries she made while assessing what makes top performers stand out. With a focus on the concept of leveraging adversities for growth, the discussion flows into strategies for building emotional resilience, the impact of journaling, and how to embrace challenges as opportunities for extraordinary success. Throughout, Kim emphasizes the importance of aligning one's belief system with their goals to facilitate achievement and personal growth.


Resources:


Chapters:

(0:01:04) Kim's background as a serial entrepreneur  

(0:02:13) Emotional resilience as the key differentiator for top performers  

(0:06:25) How long to sit in a setback before letting go  

(0:07:41) Perceiving setbacks as gifts and opportunities  

(0:10:48) Finding blessings in difficult situations  

(0:14:24) Example of how beliefs can impact performance in a race  

(0:17:01) Personal story of how belief in the possibility of success drove motivation  

(0:22:33) Coaching helps challenge and change limiting beliefs  

(0:23:06) The importance of being mindful of the content we consume

(0:24:18) The negative impact of toxic podcasts and media  

(0:26:54) Recognizing toxic relationships and creating distance

(0:28:33) Surrounding yourself with winners to become a winner

(0:29:09) The importance of monitoring your mood and how you feel

(0:31:10) Establishing foundational habits to improve mood 

(0:32:30) The power of journaling every day

(0:34:48) Journaling about both positive and negative experiences

(0:37:28) The benefits of having a coach read your journal

(0:43:39) Building a lifelong relationship with clients

(0:43:39) Kim Ades describes the lifelong relationship with clients

(0:46:15) Kim Ades encourages the client to hire people to reduce stress

(0:52:06) The importance of choice and control over one's life

(0:53:11) The need to move on from victimhood and not wallow in negative emotions

(0:54:20) Introduction to Kim's coaching corner and its purpose

(0:56:48) Common challenges faced by high performers and leaders

(1:04:08) The importance of writing down and examining one's beliefs

(1:05:19) The importance of little things

(1:05:40) Conclusion

Apr 16, 202401:06:20
Rebecca Contreras | From Victim to Advocate: Rebecca Contreras' Inspiring Journey

Rebecca Contreras | From Victim to Advocate: Rebecca Contreras' Inspiring Journey

About the Guest(s):

Rebecca Contreras is the accomplished CEO of AvantGarde, showcasing her leadership and commitment to excellence. A business leader with a strong sense of advocacy, she also serves as a dedicated board member of the not on our watch Texas event and movement. Her personal experiences have shaped her into an advocate for children's safety, particularly in the online space. Contreras's professional background is marked by service to three iconic Texas leaders, including Ann Richards, Kay Bailey Hutchison, and George W. Bush.


Episode Summary:

In this compelling episode of the who you know show, host Trevor Houston sits down with Rebecca Contreras, an influential figure in business and child advocacy. They address the serious and growing issue of online child exploitation, with a particular focus on Texas' unfortunate ranking as the second state in the nation for human trafficking and sex exploitation of children. Dive into an engaging conversation that explores practical steps for awareness, prevention, and the potential for political involvement to catalyze change in this crucial arena.

Contreras shares poignant personal experiences of exploitation and abuse, highlighting the importance of engaging women in business and families across Texas to take a stand against such atrocities. As the conversation progresses, the topic shifts to Contreras's potential political aspirations, examining the power of grassroots mobilization and the importance of every Texan having access to the American dream.


Resources:


Chapters:

(0:00:00) Introduction to the show and guest, Rebecca Contreras  

(0:01:16) Rebecca shares her personal experience with exploitation  

(0:02:15) Reasons why Texas ranks second in human trafficking  

(0:03:43) Engaging women in business to raise awareness  

(0:06:02) The American Dream and the benefits of living in Texas  

(0:07:07) Discussion on the political divide and healthy dialogue  

(0:09:37) Rebecca Contreras talks about changing the tone regarding child trafficking  

(0:10:13) Rebecca Contreras discusses the tendency to ignore the issue and shares a disturbing story  

(0:10:55) The psychological reasons behind ignoring the issue  

(0:11:13) Trevor’s personal experience related to child exploitation  

(0:12:46) Trevor concludes the show and thanks Rebecca for her involvement. 

Apr 13, 202413:25
Jacqueline Crider | The Secrets to Simplifying Mortgages and Empowering Homebuyers

Jacqueline Crider | The Secrets to Simplifying Mortgages and Empowering Homebuyers

About the Guest(s):

Jacqueline has been identified as a dynamic individual with a natural knack for educating and empowering people. Her professional journey took an unexpected turn into the mortgage industry where she applies her passion for education in a financial context. Jacqueline is recognized for her talent in demystifying complex topics and simplifying them into comprehensible segments without making her audience feel undermined in knowledge. At the time of the recording, she is exploring the potential of podcasting to expand her educational reach.


Episode Summary:

In this enlightening episode, host Trevor is joined by Jacqueline, a passionate educator-turned-mortgage professional who brings her zest for knowledge into the mortgage space. The conversation dives deep into Jacqueline's aspirations, her journey to the mortgage industry, and her ventures into the world of podcasting with insights from Trevor's extensive experience.

Jacqueline's story unfolds from childhood dreams of impacting lives to the realization that her gift lies in teaching—not just in classrooms, but in one of life's most significant financial arenas: mortgages. The dialogue encapsulates the evolution of an educator's mission from traditional settings into the expansive landscape of digital content creation through podcasting.


Resources:


Chapters:

(0:03:18) The importance of starting before you're ready.

(0:04:31) Jacqueline's passion for simplifying the complicated mortgage process.

(0:11:54) The importance of making decisions in the client's best interest.

(0:12:19) Jacqueline discusses the client's responsibility in determining financial pressure.

(0:13:06) How Trevor’s podcast has evolved into a transformation podcast.

(0:15:01) Trevor shares his experience working with senior level executive women.

(0:19:14) The emotional complexities of divorce.

(0:19:44) Trevor introduces the concept of a pattern interrupt and quotable moments.

(0:22:26) Jacqueline mentions her aversion to food delivery services like Uber Eats and DoorDash.

(0:26:02) Investing money in a studio can help with consistency and accountability.

(0:26:57) Jacqueline mentions her desire to reach a wide audience and add value to people's lives.

(0:29:52) Jacqueline expresses her intention to utilize her network and have interesting conversations.

(0:31:07) Using Riverside for remote podcasting.

(0:37:35) Jacqueline asks Trevor about his biggest mistake in podcasting.

(0:39:25) The rise of video podcasts during the COVID-19 pandemic.

(0:40:11) Jacqueline asks Trevor for advice on naming a podcast.

(0:43:10) Trevor encourages aspiring podcasters to start and emphasizes the benefits of podcasting.

(0:44:44) The value of podcasting for job seekers and informational interviews.

(0:46:13) How the financial industry is constantly changing.

(0:47:37) Jacqueline talks about the frustration of having to prove herself.

(0:49:41) Jacqueline discusses the importance of educating people in her industry.

(0:52:31) The formula for resonating with an audience.

(0:53:49) The importance of consistency and omnipresence.

(0:54:04) The power of social media in reaching people.

Apr 09, 202401:04:50
Tiffany Jones | From Cancer Survivor to Mountain Climber: Tiffany's Inspiring Journey

Tiffany Jones | From Cancer Survivor to Mountain Climber: Tiffany's Inspiring Journey

About the Guest(s):

Tiffany is a passionate individual known for her humanitarian efforts, particularly her dedication to serving communities in Africa. After a personal battle with breast cancer, Tiffany found a new calling. Despite not being a "typical mountain climber," she bravely embarked on a trek to climb Mount Kilimanjaro, motivated by her desire to honor her parents. Beyond her adventurous pursuits, Tiffany is also a teacher who saw a vital need during her journey in Africa. She established Patchworks, a nonprofit organization focused on improving educational opportunities and providing essential supplies to African schools. Her work demonstrates her commitment to global citizenship and making a tangible impact on the lives of others.


Episode Summary:

In this inspiring episode, Tiffany shares the stirring story of her transformation from an everyday mom in Maine to a global change-maker. After her life was touched by cancer, she took on the colossal challenge of climbing Mount Kilimanjaro, not only for personal healing but also to honor her parents. Discover how Tiffany's unexpected journey led her to witnessing firsthand the educational needs in Africa, driving her to start a nonprofit and bridge the gap for schools and communities there.

Tiffany's experiences underscore the interconnectedness of our global community and the importance of extending help beyond local borders. From the mental and physical preparation necessary for climbing a mountain to leveraging her educational expertise in creating global impact, the episode unpacks a wealth of emotions and strategies.


Resources:


Chapters:
(0:02:11) Tiffany talks about the mental and physical challenges of climbing Kilimanjaro.

(0:03:30) Tiffany shares how she took action by buying a pair of sneakers.

(0:04:06) The importance of taking the first step and starting before you're ready.

(0:05:24) Tiffany talks about starting a GoFundMe to fund her trip.

(0:07:16) Tiffany explains her journey to the base camp of Mount Kilimanjaro.

(0:08:40) Tiffany reflects on her goal of reaching the summit and the challenges she faced.

(0:11:58) Tiffany talks about the importance of slowing down and taking the journey step by step.

(0:13:37) Tiffany shares a moment of fear and realization during the climb.

(0:15:24) Tiffany recalls her mother's advice to be gentle instead of fighting.

(0:22:18) Tiffany visits schools in Africa and is moved by the lack of resources for teachers.

(0:26:44) Feeling inspired to help but not knowing where to start

(0:32:53) Trevor's suggestion to start a podcast to share her message

(0:37:55) Addressing the question of why she helps in Africa

(0:39:28) The rich opportunities and potential in Africa

(0:40:05) Tiffany's first fiscal year as a 501 organization

(0:41:56) Impact of Patchworks: school improvements and providing food

(0:42:30) Bringing computers and cell phones to Africa

(0:43:37) Importance of showing the impact to donors

(0:48:08) Tiffany shares details of her silent auction fundraiser

(0:51:25) Tiffany's upcoming trip to Africa on June 30

(0:52:40) How to connect with Tiffany and support Patchworks

(0:52:32) Trevor and Tiffany discuss how people can support her mission in Africa

(0:53:12) Trevor suggests Tiffany start a podcast to share stories of those joining her cause

(0:55:09) Trevor compliments Tiffany's positive energy and enthusiasm

(0:57:13) Tiffany encourages listeners to buy sneakers and supports her cause

Apr 07, 202458:06
Kim Daly | Franchising: Is it Right for You? Discover the Key Traits of Successful Franchisees

Kim Daly | Franchising: Is it Right for You? Discover the Key Traits of Successful Franchisees

About the Guest(s):

Kim Daly is an experienced professional within the franchising industry, recognized for her expertise in guiding individuals through the intricacies of franchise ownership. With two decades of experience under her belt, Kim has been instrumental in the establishment of nearly a thousand business owners across the United States, marking her as an influential figure in the sector. She's known not only for her knack in franchising but also for her passion for entrepreneurship which began at the tender age of 25. As a celebrated author and the creator of a YouTube channel and podcast, Kim's influence overflows from the franchising world into media, where she continues to inspire and educate aspiring business owners.


Episode Summary:

In this intriguing episode, we delve into the world of franchising with Kim Daly, a seasoned professional who dismantles the common misconceptions and uncovers the strategic elements that dictate success and failure in the franchise industry. The conversation navigates through Kim's career trajectory, highlighting her transition from corporate America to becoming a pioneer in her field. Daly enlightens listeners by sharing powerful anecdotes from her extensive career in franchising, emphasizing the importance of leadership, alignment of goals, and proper expectation setting for potential franchise owners. Gravitating towards the notion of mindset and personal growth, Kim Daly unveils the pivotal role these factors play in achieving franchising success.


Resources:


Chapters:

(0:01:02) Kim's journey and how she got started in helping people in franchising.

(0:03:25) Story of a candidate who missed red flags and failed in franchising.

(0:07:46) Who franchising is not a good fit for?

(0:10:25) The importance of aligning goals and expectations before investing in a franchise.

(0:12:45) Established businesses like McDonald's come at a premium.

(0:14:28) Franchising offers more than just food options.

(0:15:32) The key characteristics of successful franchises.

(0:18:15) A success story of a depressed individual who became a top performer in a franchise.

(0:26:20) Starting a business from scratch.

(0:31:26) Franchising is not an easy way out and can be appealing to former entrepreneurs.

(0:35:07) Kim discusses her streamlined process for helping people make decisions about franchising.

(0:36:23) Why franchises typically do well during economic downturns.

(0:38:29) A franchise that successfully adapted during the pandemic by offering virtual classes.

(0:43:18) The importance of being a role model for children. 

(0:46:28) Being tired of mediocrity and deciding to figure out how to succeed.

(0:47:23) Kim sets a high income goal and surpasses it by 350%.

(0:49:44) The importance of taking accountability.

(0:51:36) The concept of the daily plan and living in the present moment.

(0:57:16) Kim discusses the difference between being busy and being productive.

(0:59:12) Kim explains how an attitude of abundance can positively impact all areas of life.

(0:59:29) Positive momentum and energy create a snowball effect.

(1:00:00) Handling bad days and setting intentions.

(1:00:31) Recognizing the need for rest and self-care.

(1:03:32) Giving oneself permission to rest and recharge.

(1:06:29) Ways to connect with Kim and her coaching content.

Apr 02, 202401:07:06
Coach JV | Overcoming Trauma and Finding Inner Strength: A Story of Resilience

Coach JV | Overcoming Trauma and Finding Inner Strength: A Story of Resilience

About the Guest(s):

John Vasquez, popularly known as Coach JV, is a motivational speaker and life coach with a profound story of personal transformation. His journey from a military veteran to bodybuilder, and subsequent struggle with addiction and a life-altering suicide attempt, paints a picture of a man who has faced the darkest sides of life and emerged stronger. Using these experiences as a catalyst for change, Coach JV dedicated himself to empowering others to gain financial independence and personal freedom. As the founder of the 3T Warrior Academy, he guides individuals to unlock their full potential and reshape their lives with a focus on mindset, discipline, and accountability.


Episode Summary:

In this riveting episode, we're invited into the deeper layers of life transformation and personal accountability with Coach JV. His narrative, rich with challenges and breakthroughs, is a beacon for anyone feeling ensnared by the societal constraints of conventional success. We kick off with an introduction to Coach JV’s heartrending journey, where he candidly shares the turmoil of his past, plagued by addiction and near-fatal despair. His tale is a testament to the power of self-forgiveness and the pursuit of a purpose-driven life.

As the conversation unfolds, Coach JV takes us through his ascent from the ashes of his old life to the heights of corporate success, only to leave it all behind for a higher calling. Listeners are taken on a guided tour of Coach JV's philosophy, which is rooted in the belief that controlling one’s thoughts, actions, and emotions can lead to true mastery over life’s direction. By embracing challenges and facing adversity head-on, Coach JV demonstrates the power of personal accountability while illuminating the path to financial freedom and mental health awareness.


Resources:

Chapters:

(0:01:05) Coach JV’s story  

(0:02:41) Coach JV's addiction to bodybuilding and steroids  

(0:05:17) Struggle with opiate addiction and hitting rock bottom  

(0:08:49) Discovering "The Secret" and starting to reverse engineer his life  

(0:09:34) How affirmations start to change life  

(0:12:37) Personal accountability and taking responsibility for thoughts  

(0:13:20) Understanding God's love and the path to awakening  

(0:14:05) Coach JV's journey of forgiveness and self-accountability  

(0:17:11) Importance of controlling thoughts, actions, and emotions  

(0:18:19) Coping with emotional breakdowns and the need for rest  

(0:21:13) The importance of understanding the origin of our emotions and addressing them  

(0:23:00) The addictive nature of mobile devices and how we disconnect from our nervous system  

(0:25:27) Coach JV talks about creating controlled chaos in his life through daily ice baths and intense workouts  

(0:27:46) The importance of divine masculinity and teaching his children resilience  

(0:28:58) The need for men and women to support and balance each other  

(0:31:37) The devil's attack on the family to break apart the church  

(0:33:11) Reflecting on the negative impact he had on his daughter's life  

(0:33:39) Teaching a son to be a man and provide for others  

(0:34:05) Discussing the negative influence of sleeping with multiple partners  

(0:35:22) The importance of fathers providing for their children  

(0:36:36) Transitioning from corporate America to entrepreneurship

Mar 30, 202401:28:32
Rick Jordan | Transforming Your Story: Inspiring Others Through Personal Growth

Rick Jordan | Transforming Your Story: Inspiring Others Through Personal Growth

About the Guest(s):

Rick Jordan is an entrepreneur, cybersecurity expert, and public speaker who has carved a niche in various business ventures. His expertise stretches across cybersecurity solutions, with a successful track record in starting and scaling businesses. Rick is an ordained pastor and has been a significant influence behind the scenes in both tech and ministry worlds. His entrepreneurial journey includes writing a sales playbook for a Best Buy division, being the first Geek Squad agent in Chicago, and ultimately transitioning to running his own enterprise. With his candid approach and emphasis on authenticity, Rick continues to impact the industry with his ventures and insights.


Episode Summary:

In this empowering episode of the "Who You Know" show, host Trevor Houston warmly welcomes Rick Jordan, whose compelling story of struggle, resilience, and triumph serves as a backbone for an invigorating discussion on entrepreneurship and authenticity. From being laid off to establishing a triumphant public company, Rick's journey underscores the profound significance of mindset and adaptability.

Rick regales us with his backstory, detailing his abrupt exit from Best Buy during the 2007 economic downturn and how it served as a catalyst for his entrepreneurial debut. He emphasizes the importance of authenticity and being true to oneself, both personally and professionally. As the conversation progresses, Rick expounds on the powerful dynamics of internal brand-building, the potency of relatability in public speaking, and shares invaluable insights on transitioning from a corporate environment to a thriving business owner, striking a chord with aspiring entrepreneurs and seasoned professionals alike.


Resources:


Chapters:

(0:01:11) Rick’s journey and building his empire from scratch.

(0:02:28) Rick talks about his role as the first Geek Squad agent in Chicago.

(0:06:19) The importance of social relationships and internal politics in large corporations.

(0:09:21) Trevor asks Rick if there's anything he would have done differently during his time at Best Buy.

(0:10:48) The power of accountability and shifting mindset.

(0:12:06) Rick shares how he took action to overcome victim mentality.

(0:15:26) Rick's next steps after being let go.

(0:17:15) The negative impact of having too many side hustles.

(0:19:49) Rick discusses the value of niche expertise and being known for something.

(0:22:27) How to handle low energy days.

(0:29:59) Rick’s podcast, "All In with Rick Jordan."

(0:33:33) Rick reflects on his experience performing on over 5000 stages.

(0:36:45) Rick discusses the topics he hesitates to talk about, such as trauma.

(0:38:08) Discussing trauma and taking ownership of one's actions.

(0:39:28) The importance of compassion and empathy when discussing controversial topics.

(0:43:51) Lessons learned from making difficult decisions in business.

(0:44:58) Advice for those considering starting a side hustle.

(0:48:21) Rick's key messages as a keynote speaker.

(0:51:41) The significance of personal branding and its impact on success.

(0:55:37) The power of sharing transformational stories to connect with the audience.

(1:00:22) Rick mentions his mastermind program and offers private coaching for those interested.

Mar 26, 202401:02:60
Todd Saylor | The Tiger in Us: Unleashing Your Inner Strength and Resilience

Todd Saylor | The Tiger in Us: Unleashing Your Inner Strength and Resilience

About the Guest(s):

Todd Saylor is recognized as "America's coach," dedicated to personal, spiritual, and profitable growth in individuals and businesses. With a wealth of experience spanning various industries, Saylor has established 14 organizations nationwide, including four notable brands: Wired Differently, Tom's Donuts, PayServe Systems, and You Matter Stabbing. His approach as America's first functional business coach is grounded in his belief that profitable success follows personal and spiritual development - concepts he passionately promotes through his coaching programs.


Episode Summary:

In this captivating episode, Todd Saylor joins Trevor on the Who Ya Know Show to delve into the significance of joy, wealth, and the pursuit of personal and spiritual growth. Saylor's profound insights offer a refreshing perspective on the essence of true happiness, beyond the fleeting pleasures of circumstantial contentment. Listeners are in for an enlightening dialogue as they explore the depths of Saylor's life philosophy and his mission to elevate businesses and lives.

In a dynamic exchange, Todd Saylor lays bare the innovative philosophy behind his approach as a functional business coach. He emphasizes the importance of looking at "the whole body," relating personal development to maintaining one's health, and analogizes this to tackling various aspects of a business. Saylor passionately shares his revelations on the potential of the human mind, the power of the subconscious, and the journey of programming one's identity. From overseeing a cleansing diet that combatted type one diabetes to advocating for strong spiritual foundations, Saylor's narratives promise to intrigue and motivate listeners.


Resources:


Chapters:

(0:01:25) Todd's mission as America's functional business coach.  

(0:08:06) The importance of a holistic approach in coaching for personal, spiritual, and profitable growth.  

(0:11:27) The importance of being complete in order to maintain success.  

(0:12:16) The need for personal, spiritual, and financial growth in order to achieve true wealth.  

(0:17:33) The parallel between joy and wealth, and how both are provided by God.  

(0:19:33) Todd's book, "Your Will Be Done."   

(0:21:33) Todd's intention behind his book. 

(0:23:49) The power of visualization and manifestation.  

(0:25:24) Programming the subconscious and becoming who you want to be.  

(0:28:48) The importance of controlling what goes into the subconscious.  

(0:34:14) Being mindful of the habits you engage in.  

(0:39:22) The Wired Differently Entrepreneur Business Coaching Academy.  

(0:41:08) Tiki Hut Entrepreneurial Retreat.  

(0:44:23) The importance of consistent coaching and habit-building.  

(0:48:00) Introduction to the movie "The Tiger in Us".  

(0:57:11) Introduction to Todd's book "Your Will Be Done".  

(0:59:10) Announcement of the "Wired Differently" clothing line.  

(1:00:26) Trevor expresses gratitude to Todd and concludes the episode.

Mar 21, 202401:01:20
Wendy Cassidy | The Dark Side of the Internet: Protecting Children from Online Dangers

Wendy Cassidy | The Dark Side of the Internet: Protecting Children from Online Dangers

About the Guest(s):

Wendy Cassidy is a dedicated Secret Service agent with an extensive background in protection and investigative support. With her involvement in initiatives aimed at combating child sex trafficking and sextortion, she serves as an ambassador for the National Center for Missing and Exploited Children (NCMEC). Wendy has played a pivotal role in various child safety measures, including the provision of forensic support and investigative expertise in cases of missing or exploited children. She is recognized for her contributions to endeavors that utilize fingerprint analysis, polygraph examinations, and age progression sketches to aid in the resolution of such sensitive cases.


Episode Summary:

In this thought-provoking episode, host Trevor Houston sits down with Secret Service agent Wendy Cassidy to delve deep into the intersection of technology and child safety. As Wendy shares her insights and expertise, listeners are offered a riveting glimpse into the online dangers that kids face today and the Secret Service's dedication to protecting the innocent. Engaging with pressing themes that resonate with parents and guardians, the episode uncovers the escalating issue of online child exploitation and offers advice on safeguarding youth in the digital age.

Wendy Cassidy details the Secret Service's longstanding partnership with NCMEC, emphasizing their collective efforts in forensic support, age progression, and the importance of ongoing vigilance in investigating cases involving missing and exploited children. The discussion transitions into practical steps that individuals can take to foster open communication with their children about their online activities. Emphasizing the urgency of informed parental guidance, Wendy underscores the value of initiating early conversations, setting up appropriate boundaries, and remaining actively aware of potential red flags in children's behavior.


Resources:


Chapters:

(0:05:46) The importance of having open conversations with children about their online activities.  

(0:07:25) The need for parents to guide their children's online activities.  

(0:10:07) Wendy shares the importance of being involved and monitoring children's online activities.  

(0:11:49) Trevor’s opinion on age restrictions for smartphones and the need for regulations.  

(0:13:29) The impact of technology on brain function.  

(0:14:50) Conclusion

Mar 12, 202415:29
Paula Bookidis | Protecting Your Kids Online: A Guide for Parents

Paula Bookidis | Protecting Your Kids Online: A Guide for Parents

About the Guest(s):

Paula Bookidis is the CEO of Girl Scouts of Central Texas, an organization dedicated to empowering young girls to become women of courage, confidence, and character. With a focus on building skills in various areas such as STEM, the outdoors, entrepreneurship, and life skills, Paula leads the charge in equipping girls with the necessary tools to navigate an increasingly complex world. As a mother of three teenage girls, she brings a personal perspective to the challenges and opportunities that come with raising children in a digital age.


Episode Summary:

In this enlightening conversation on the "Who You Know Show," Trevor explores the digital landscape's influence on youth with guest Paula Bookidis, the CEO of Girl Scouts of Central Texas. Paula shares her mission to create and incorporate a safety-first online curriculum for Girl Scouts, ensuring they are equipped to identify potential online threats and protect themselves in a connected world. The discussion highlights the increasing need for cybersecurity education and parental guidance in the age of social media and online gaming.

Paula Bookidis brings to light the pressing concerns regarding children's online safety and how the Girl Scouts of Central Texas are spearheading an initiative to combat digital dangers. By collaborating with "Not On Our Watch Texas," they aim to foster a learning environment where young girls can earn patches for mastering the skills necessary to safeguard themselves from online predators. The episode delves into the importance of adapting curriculum to different age groups and empowering parents to be effective guides in their children's online activities.


Resources:


Chapters:

(0:00:00) Paula introduces herself and discusses the need for parents to understand online dangers.

(0:01:06) The partnership between Girl Scouts of Central Texas and not on our watch Texas to create online safety curriculum.

(0:02:21) The importance of educating parents and children about recognizing online threats.

(0:04:48) The relevance of online safety at different age levels and the prevalence of young children being online.

(0:06:27) Conversation about the dangers of video games and the need for awareness and education.

(0:08:10) The need for more information on what steps to take when facing online threats.

(0:09:15) Preventing suicides related to online incidents.

(0:09:56) Creating a safe and supportive environment for children to come forward with online issues.

(0:10:28) The Girl Scouts initiative in Texas.

(0:11:02) Conclusion.



Mar 07, 202411:33
Azadeh Atzberger | From Trauma to Triumph: A Journey of Healing and Transformation

Azadeh Atzberger | From Trauma to Triumph: A Journey of Healing and Transformation

About the Guest(s):

Azadeh is a transformational life coach and couples coach, with an incredible personal journey that fuels her current calling. Born amid the chaos of the Iranian revolution, Azadeh's early life was marred by trauma and what she describes as a 'narcissistic culture' that conflated abuse with love, setting a harmful relational template. Overcoming her struggles, she has been sober for 22 years and uses victory over her own demons to guide others. She helps individuals navigate through the challenges of narcissistic abuse and relationship dynamics, armed with her methodologies, including a 12-step program tailored for recovery from such abuse.


Episode Summary:

In this heartfelt and enlightening episode, Azadeh and host Trevor unpack the subtle nuances of healthy and toxic relationships just in time for Valentine's Day. The conversation delves deep into what true love should look like, as opposed to the deceptive tactics of a narcissist. They explore how a nurturing relationship takes time to develop and the pitfalls of rushing into emotional attachments prematurely.

Azadeh shares her wisdom on the patterns that lead individuals to attract toxic partners, presenting key indicators of narcissistic behavior and explaining how to navigate such relationships, with a particularly intriguing perspective on narcissism in the workplace. Through engaging anecdotes and insightful exchanges, Trevor and Azadeh deconstruct the complexities behind the need for validation, communication snafus, and the crucial role of self-awareness and accountability in dating and professional environments.


Resources:


Chapters:

(0:04:39) The common denominator in toxic relationships.

(0:07:30) Turning red flags into green flags, ignoring warning signs.

(0:08:10) Setting deal breakers and knowing your bottom line in relationships.

(0:09:36) Becoming the person you want to attract in a partner.

(0:12:55) Tips for dealing with narcissistic relationships and seeking help.

(0:15:09) How to differentiate between love bombing and genuine feelings

(0:21:32) Being intentional about finding a partner and taking time to know them.

(0:24:12) Making a list of wants and deal breakers in a partner.

(0:27:25) Lack of vulnerability and fear of intimacy in relationships.

(0:30:06) Creating space for conscious speaking in relationships.

(0:34:14) Red flags of a narcissistic boss.

(0:37:24) The conflict of calling out excuses in a group setting.

(0:40:05) The importance of balance and consistency in leadership.

(0:50:49) Azadeh’s experience of seeking attention and validation.

(0:53:57) Trevor's determination to prove himself to the world.

Mar 02, 202401:04:59
Marie Diaz | Breaking the Glass Ceiling: Empowering Women to Take Control

Marie Diaz | Breaking the Glass Ceiling: Empowering Women to Take Control

About the Guest(s):

Marie Diaz is a force in the business world, with her title as Chief Visionary Officer of CEO Clubs Worldwide speaking to her skill in both leadership and innovation. Recognized for her entrepreneurial acumen, Marie has earned prestigious accolades from Ernst and Young to the Inc. 500 list. Her latest venture, Girls Gone Gorgeous, is geared towards empowering women through mentorship and fostering influential leadership among them.


Episode Summary:

In this episode of the "Who You Know" show, we sit down with the insightful Marie Diaz to discuss the significance of female empowerment and leadership. This conversation sheds light on the transformative power of mentorship programs and the crucial role of personal growth and self-awareness in one’s professional journey.

Marie shares her deep conviction about women taking the helm of their professional lives and the importance of an inside-out approach to beauty and strength. The discussion embarks on the pivotal subject of social norms surrounding women's roles in the workplace and society at large. The dialogue navigates the narratives that have influenced women’s career trajectories and the strategic ways to foster a culture of support rather than competition among females in the workforce.


Resources:


Chapters:

(0:00:00) Marie Diaz introduces the concept of Girl Gone Gorgeous and taking back control as a woman.

(0:01:03) Marie’s involvement with Not On Our Watch Texas and the Girls Gone Gorgeous program.

(0:03:40) Marie Diaz discusses the historical reasons behind women pulling each other down and the need for a growth mindset.

(0:07:17) The importance of taking care of the minutes to take care of the hours and the call to action of Not On Our Watch Texas.

(0:09:47) The future of Not On Our Watch Texas.

(0:10:43) CEO Clubs Worldwide and the Girl Gone Gorgeous program.

Feb 27, 202411:45
Damon Lembi | From Baseball to Leadership: How Damon Lembi Transitioned and Found Success

Damon Lembi | From Baseball to Leadership: How Damon Lembi Transitioned and Found Success

About the Guest(s):

Damon Lembi is a seasoned professional whose career evolution reflects a profound journey from athletics to business leadership. He hails from the San Francisco Bay area and had an aspiring career in baseball, from which he garnered invaluable leadership skills. Damon's decisive pivot took him to the corporate sector, where he climbed the ranks from receptionist to CEO in the training company Learn It. Under his stewardship, Learn It has delivered impactful training to over 1.9 million individuals, emphasizing continuous growth and the adoption of a learner's mindset in leadership.


Episode Summary:

In this celebratory episode marking the 6th anniversary of the show, host Trevor welcomes Damon Lembi to explore the principles of impactful leadership and the transformative power of a learning mindset. The conversation traverses the trajectory from Damon’s athletic background to his leadership philosophy, providing actionable insights for fostering team success and personal growth.

The episode delves into Damon’s transition from a would-be professional baseball career to pioneering success in the learning and development industry. It highlights the significance of aligning team members’ strengths with company aspirations and the operational agility needed to overcome adversities such as the pandemic. The discussion also touches on combating imposter syndrome with a straightforward, three-step process and the importance of cultivating accountability within teams.


Resources:


Chapters:

(0:00:00) The importance of leaders adapting to different employees  

(0:01:55) How Damon’s athletic background shaped his approach to leadership  

(0:04:05) Career transitions and reinventing oneself  

(0:07:11) Damon’s journey from being a receptionist to becoming CEO  

(0:10:39) The value of hiring for potential over experience  

(0:12:34) The importance of passion and commitment  

(0:14:43) Hiring individuals of all ages and backgrounds for their potential and fresh perspectives  

(0:17:05) Overcoming age discrimination by addressing stereotypes and showcasing adaptability and openness to learning  

(0:17:58) The concept of being a "learn it all" leader and the value of curiosity and humility  

(0:25:08) Damon's three-step approach to overcoming imposter syndrome  

(0:27:20) Celebrating achievements and learning from mistakes  

(0:32:48) The importance of trying new things and not being afraid to make mistakes  

(0:36:05) The importance of accountability in society  

(0:41:34) The importance of empathy and understanding in dealing with customer service interactions  

(0:42:49) Taking accountability for their actions instead of blaming others  

(0:45:56) Damon introduces his company, LearnIt  

(0:49:57) The importance of showing up and providing feedback

Feb 24, 202453:53
LisaBeth Thomas | Combating Online Exploitation: How Not On Our Watch Texas is Making a Difference

LisaBeth Thomas | Combating Online Exploitation: How Not On Our Watch Texas is Making a Difference

About the Guest(s):

LisaBeth Thomas is a notable personality from central Texas who's carved out a reputation for her inventive thinking, crafting successful advertising campaigns, and her unyielding dedication to the safety and well-being of children. She serves as the founding president of Texas Women in Business. With her extensive background in media production and news, she has turned her focus to leading a pivotal campaign called "Not On Our Watch Texas," tackling the disturbing rise of online sexual exploitation of children.


Episode Summary:

In an eye-opening and critical discussion on child safety online, LisaBeth Thomas brings to light a challenging goal on the "Who You Know" podcast hosted by Trevor Houston. The episode delves into the aggressive campaign aimed at protecting one million families by the end of 2024 by raising awareness about online child exploitation, which has skyrocketed since the pandemic.

Through a thoughtful narrative, LisaBeth Thomas expounds on her mission with "Not On Our Watch Texas." Her approach is clear: create a ripple effect by reaching out to individuals who can spread the word within their communities. One particularly bright moment in the episode is the revelation of a partnership with Girl Scouts to develop a curriculum focused on child safety, proving the power of asking the right questions to the right people. Her strategic use of online platforms to track engagement paves the way for a potentially nationwide movement against child exploitation.


Resources:

  • Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com


Chapters:

(0:00:00) LisaBeth Thomas discusses the goal of reaching a million families by 2024.

(0:01:20) The inspiration behind starting Not On Our Watch Texas.

(0:02:14) Texas' ranking in human trafficking.

(0:03:20) The increase in online exploitation during COVID-19.

(0:06:03) Mandatory training program for children before using smartphones.

(0:08:16) The need to show kids the dangers of online behavior.

(0:09:09) LisaBeth explains the concept of sextortion and how predators manipulate children.

(0:11:12) The importance of taking action against child exploitation.

(0:12:08) The relevance of sex education in schools.

(0:13:16) LisaBeth’s plan to reach a million families by 2024.

(0:14:29) How Lisa Beth approached the Girl Scouts to collaborate on raising awareness.

(0:18:33) A strategy of encouraging attendees to sign up and refer three others.

(0:19:25) A potential project.

(0:20:40) Conclusion


Feb 22, 202421:19
Cherie Mathews | The Power of Community: Sounding the Alarm on Child Sex Trafficking

Cherie Mathews | The Power of Community: Sounding the Alarm on Child Sex Trafficking

About the Guest(s):

Cherie Mathews is a visionary entrepreneur, breast cancer survivor, innovator, and advocate for various causes, including the fight against child sex trafficking. With a background at IBM, Cherie is the founder of Healincomfort, a company specializing in post-mastectomy garments designed to support healing and provide comfort to patients. As an advocate for education and empowerment, Cherie is a board member of the Not On Our Watch initiative, which is dedicated to raising awareness and preventing child sex trafficking. Her dedication to creating solutions for post-surgery patients has significantly impacted many lives.


Episode Summary:

In this inspiring and socially impactful episode, Cherie Mathews joins host Trevor Houston at the Not On Our Watch Texas event to discuss her journey from overcoming breast cancer to becoming a successful entrepreneur and advocate. Cherie shares her personal story, the motivation behind her company Healincomfort, and her role as a board member of Not On Our Watch, an organization dedicated to stopping child sex trafficking.

Cherie Mathews and Trevor Houston engage in a candid conversation about the critical issues surrounding child safety in the digital age. As a problem-solver at heart, Cherie recounts her own experience dealing with post-mastectomy challenges and how she translated her personal plight into a globally recognized solution, impacting over 150,000 patients without resorting to conventional marketing strategies. The dialogue then shifts towards the alarming growth of child sex trafficking and ways the average person can contribute to combating these heinous crimes.


Resources:

  • Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com



Chapters:

(0:00:00) Cherie Mathews shares her solution to help 150,000 souls through guerrilla marketing.  

(0:02:01) Cherie explains how she got involved with the not on our watch Texas event.  

(0:03:20) Starting Healincomfort and its impact on post mastectomy patients.  

(0:10:50) The shocking reality of child sex trafficking.  

(0:11:36) What the average person can do to help combat child sex trafficking.  

(0:12:09) Stopping the feeder program and keeping children safe.  

(0:14:18) Creating a community to sound the alarm and be watchful.  

(0:15:02) The dangers of online predators and the tragic consequences.  

(0:16:53) The prevalence of online approaches and the need for awareness.  

(0:19:30) The need for age restrictions or throttling on devices.  

(0:20:57) The vulnerability of children and the importance of education.  

(0:22:17) The impact of exposure to explicit content on children's brains.  

(0:23:11) Introduction to a new technology for healing and protection.  

(0:24:28) Cherie’s urge to join their community and help sound the alarm.  

(0:25:05) The need to stop the tactics targeting children. 


Feb 20, 202426:32
Madeline Ricci | The Urgent Need for Communication with Our Children

Madeline Ricci | The Urgent Need for Communication with Our Children

About the Guest(s):

Madeline Ricci is a seasoned entrepreneur and network influencer with an extensive professional history boasting 18 years as a corporate executive. In 2008, she bravely transitioned into entrepreneurship, where she never looked back. Madeline co-owns a business with her husband that they have been running for 16 years. Additionally, they serve as master franchisers for two health and wellness franchises and operate a coaching and consulting business. A key player in the professional realm, Madeline maintains a substantial audience on LinkedIn, through which she exercises significant industry influence.


Episode Summary:

In an illuminating episode of the "Who You Know" show, we sit down with entrepreneur and advocate Madeline Ricci during the "Not On Our Watch" event, which raises awareness about the pressing issue of child sex trafficking. With the intimacy of a fireside chat and the urgency of a town hall meeting, Madeline discusses the critical role of communication and education in protecting our children.

Madeline Ricci emphasizes the necessity of initiating conversations about child safety within familiar circles of influence, such as PTA groups and youth organizations. She expresses concern over the lack of dialogue in these areas and suggests leveraging resources available to parents and the community. Reflecting on her experience as a mother and the potential of one day becoming a grandmother, she underscores that responsibility begins at home, with open discussions between parents and children to foster an environment of trust and awareness.


Resources:

Chapters:

(0:00:00) The lack of communication with children and the need for schools to promote awareness.

(0:01:07) Madeline explains how she got involved in the event and the importance of being aware of child sex trafficking.

(0:03:38) The importance of open communication between parents and children and the need for education in schools.

(0:05:27) Madeline suggests utilizing the PTA to educate parents and spread awareness about child sex trafficking.

(0:06:27) Madeline’s role as an entrepreneur and how she can use her influence and network to support the cause.



Feb 17, 202408:16
Brandon Poor | Unmasking the Dark Reality of Child Exploitation

Brandon Poor | Unmasking the Dark Reality of Child Exploitation

About the Guest(s):

Brandon Poor is a dedicated investigator specializing in child exploitation and abuse investigations with the Grand Prairie Police Department. Additionally, he is the co-producer of the Catfish Cops podcast. Poor uses his expertise in law enforcement to combat online exploitation and safeguard children within the digital world. His work includes going undercover online to intercept and apprehend individuals who prey on children, furthering his commitment to child safety and criminal justice.


Episode Summary:

In this revealing episode of the "Who You Know" show, host Trevor Houston sits down with investigator Brandon Poor to delve into the concerning world of child exploitation and the rising tide of sextortion. Poised at the forefront of this battle, Poor shares his insights into the digital risks facing today's youth and the relentless efforts of law enforcement to protect them.

Brandon Poor sheds light on the alarming prevalence of child exploitation, underlining that while not every child may be a victim, the problem is far more widespread than generally acknowledged. He emphasizes the stark contrast between traditional, hands-on abuse, often perpetrated by someone known to the child in their immediate environment, and the boundaryless reach of online exploitation, which often involves perpetrators unknown to the children they target. In the evolution of digital predation, sextortion has emerged as a perilous threat to which even children from stable, supportive families are vulnerable. The conversation further explores Poor's own experiences working undercover to unmask these predators and shares stories of successful interventions that underscore the valuable work done by our law enforcement agencies.


Resources:

Chapters:

(0:00:00) Child abuse and exploitation statistics

(0:01:19) The prevalence of child exploitation

(0:03:16) The process of grooming and online child exploitation

(0:04:40) A successful catch story

(0:07:14) Introduction to the Catfish Cops podcast

(0:09:04) How to support the cause and access resources

Feb 15, 202410:13
Catie Campbell | Unleashing Your Emotional Intelligence: How to Read the Room and Connect with Others

Catie Campbell | Unleashing Your Emotional Intelligence: How to Read the Room and Connect with Others

**About the Guest(s):**

Catie Campbell is an esteemed coach who brings her in-depth knowledge of emotional intelligence into the realms of leadership and professional development. With a background that encompasses working with over 20,000 leaders, Catie has honed her expertise in guiding individuals toward achieving emotional understanding and precision in interpreting their surroundings. She advocates for balancing traditional professional skills with emotional competency, tailoring strategies to help clients navigate and excel in various social systems and cultures.


**Episode Summary:**

In this insightful episode, host Trevor Houston welcomes Catie Campbell, a coach who specializes in emotional intelligence and transformative leadership practices. The conversation dives into the deep waters of emotional intelligence, gender norms, and the influence of family and social systems on emotional expression. With a candid and rich dialogue, the episode uncovers strategies for leaders to connect with their teams authentically and drive high performance through understanding and compassion.

Catie Campbell unravels the layers of emotional intelligence by defining its core components and emphasizing its significance in professional settings. From reading the room to active listening, the discussion pinpoints the common pitfalls that obstruct leaders and the power of emotional states in decision-making processes. Catie insists that fostering strong relationships is quintessential for success and walks us through a goal-setting guide that aligns personal feelings with professional targets.


**Resources:**

• Catie Campbell's TikTok: @thekatiecampbell

• Goal Setting Guide: Available upon visiting Catie Campbell's website. https://www.colibrimagic.com/

• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠

• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com


**Chapters:**

(0:00:00) Introduction to emotional intelligence and societal influences on emotional expression.

(0:01:21) Definition of emotional intelligence and its importance for leaders.

(0:03:36) The impact of family systems and cultural norms on emotional expression.

(0:06:20) Personal example of emotional response in a professional setting.

(0:10:51) Reflecting on emotional responses and taking responsibility.

(0:11:39) Training for emotional health and preparedness in challenging situations.

(0:12:06) The importance of showing up consistently and prepared.

(0:13:08) Using emotional intelligence to build deeper connections with team members.

(0:18:14) The importance of reaching out and understanding what's going on with team members.

(0:23:19) Addressing performance issues and making necessary changes.

(0:23:55) Common pitfall: Leaders neglect personal development.

(0:27:05) Hope is not a strategy for success.

(0:28:23) Successful leaders are students of the game.

(0:31:57) Job seekers must adapt and showcase up-to-date skills.

(0:33:36) Creative idea for job seekers: Start a podcast.

(0:38:46) Podcasting helps employers understand who you are beyond your resume.

(0:40:41) Coaching mistake: Giving personal advice instead of empowering clients.

(0:44:56) Learning the importance of empowering clients to make their own decisions.

(0:45:36) There are three levels of learning from mistakes: the moron, the smart man, and the wise man.

(0:46:41) The importance of learning from other people's mistakes.

(0:48:04) Reflecting on the past year and designing goals based on desired feelings.

(0:52:00) The significance of clarifying the feeling behind goals.

(0:54:41) Helping someone overcome fear and take action.

(0:55:56) The impact of aligning feelings and expectations.

(0:56:47) Catie Campbell talks about her goal setting guide.

Feb 13, 202458:22
Mitch Matthews | Dream, Think, Do: How to Build a Life of Success

Mitch Matthews | Dream, Think, Do: How to Build a Life of Success

**About the Guest(s):**

Mitch Matthews is an acclaimed keynote speaker, coach, and the innovative mind behind the "Dream Think Do" podcast. His mission revolves around empowering individuals to dream bigger, think better, and do more of what they're created to achieve. As a seasoned entrepreneur and business coach, Mitch combines his extensive experience and passion for growth to inspire others. With a legacy of entrepreneurial ventures, he continues to impart success strategies and personal development insights to help people and businesses flourish.


**Episode Summary:**

In this invigorating episode of the "Who You Know Show", host Trevor Houston sits down with the inspiring Mitch Matthews, delving into the art and significance of networking, personal development, and entrepreneurship. The conversation unfolds to reveal Mitch’s deep understanding of creating meaningful connections and leveraging relationships for mutual success.


**Resources:**

**Chapters:**

(0:00:00) Mitch Matthews emphasizes the importance of being interested in others while networking.

(0:01:52) Mitch Matthews shares how he transitioned from a bad fit job to becoming a business coach.

(0:05:48) Mitch Matthews discusses his approach to networking by meeting interesting people at a Panera.

(0:08:00) Mitch and Trevor discuss being introverts and strategies for networking and bringing value.

(0:10:56) The value of building relationships through meetings.

(0:11:23) The significance of having a sequence in business.

(0:13:11) The common mistake of not having a sequence in coaching and speaking.

(0:16:11) The challenge of starting as a novice in new areas.

(0:18:30) Strategies for reaching out to past podcast guests for help.

(0:19:39) The importance of asking for opinions before actions.

(0:20:49) Individual asks may be more effective than global asks.

(0:23:36) Allowing people behind the curtain can create a sense of connection and ownership.

(0:27:46) There are fewer active podcasts compared to other media channels.

(0:29:46) Trevor shares a story about overcoming his fear of public speaking.

(0:31:17) Mitch and Trevor discuss the challenges of being introverted while also being a speaker.

(0:33:27) Mitch shares his mistake of not giving himself permission to be a novice and try new things.

(0:38:01) Trevor discusses the importance of experimenting and taking small steps of faith instead of making a blind leap.

(0:39:20) Trevor shares his plans for teaching compliance-friendly podcasting and getting into coaching.

(0:39:54) Coaching allows for delivering value at a different level.

(0:40:12) Charging for coaching ensures commitment and action from clients.

(0:40:35) Offering coaching helps more people and provides deeper value.

(0:42:58) Start with the vision for your life and business.

(0:44:31) Build your business to serve your vision for life.

(0:45:23) Increase coaching prices when demand exceeds availability.

(0:47:29) Not all people will take action even if they pay for a program.

(0:48:03) Introverts may find large events overwhelming.

(0:49:08) Trevor discusses the importance of how you make people feel.

(0:51:52) Mitch explains his coaching focus on leaders making big decisions.

(0:55:27) Mitch shares his podcasting strategy for coaches, speakers, and content creators.

(1:02:03) The coaching and personal development industry is growing rapidly.

(1:04:30) Mitch encourages listeners to find their passion and keep learning.

Feb 08, 202401:06:04
Michael O'Brien | Mindfulness and Meditation: Unlocking Your Full Potential for Success

Michael O'Brien | Mindfulness and Meditation: Unlocking Your Full Potential for Success

**About the Guest(s):**

Michael O'Brien is a resilience expert, professional speaker, and author with a profound story of survival and transformation. He has leveraged his life-changing cycling accident and near-death experience to become a beacon of inspiration, emphasizing the power of resilience, mindfulness, and community in overcoming challenges. Michael's work is focused on helping individuals and organizations navigate change, build stronger relationships, and foster positive, inclusive cultures. With his leadership insights and his advocacy for mindfulness practices, Michael has become a sought-after speaker and coach, demonstrating that adversity can be a springboard to greater success and personal growth.


**Episode Summary:**

In this introspective episode, Michael O'Brien joins host Trevor Houston for a deep dive into the concepts of resilience, gratitude, and mindfulness. With an air of vulnerability, Michael recounts his harrowing cycling accident, his journey through recovery, and the unexpected ways it reshaped his perspective on life and success. As the conversation unfolds, the topic gravitates to how such life-altering experiences can be transformative, offering valuable lessons on navigating the uncertainties of life and building the muscle of resilience.


**Chapters:**

(0:00:00) Michael O'Brien describes his near-death cycling accident

(0:01:37) Trevor Houston asks about the accident and if Michael was wearing a helmet

(0:02:05) Michael recounts the details of the accident and his injuries

(0:06:38) Trevor asks about Michael's mindset after the accident

(0:08:20) Michael discusses initially feeling like a victim and his shift in mindset

(0:10:01) Michael talks about practicing gratitude and choosing his own label

(0:12:24) Overcoming a victim mentality and shifting mindset

(0:13:35) Importance of building a supportive community

(0:15:03) Taking small steps and celebrating small wins

(0:18:07) Introducing the pause, breathe, reflect (PBR) practice

(0:19:37) Benefits of weaving mindfulness throughout the day

(0:20:49) The app designed to help busy individuals practice mindfulness

(0:24:04) Health benefits of mindfulness in reducing inflammation

(0:25:35) Mindfulness as a tool to sharpen performance and maintain an edge

(0:26:55) Ice baths can induce a state of mindfulness through deep breath work

(0:27:57) Incorporating short mindfulness practices throughout the day is beneficial

(0:31:49) If 7 billion people practiced mindfulness, it could lead to a more peaceful world

(0:32:43) Emotional intelligence and mindfulness are essential for effective leadership

(0:38:43) Viewing others through a broader lens can lead to unity and trust

(0:39:23) Trevor Houston discusses the importance of selling cars in developing people skills

(0:41:18) How to build resilience in the face of unexpected changes or challenges

(0:43:03) Trevor and Michael discuss whether resilience is a muscle and how to develop it

(0:44:46) Expecting the unexpected and having a resilient mindset

(0:48:58) Michael O'Brien introduces his coaching program, "The Inner Circle"

(0:51:11) Trevor Houston shares his own experience and plans to get back into in-person events

(0:52:21) Building relationships and connections for a ripple effect

(0:53:02) Connecting with Michael O'Brien on social media

(0:53:43) Michael O'Brien's app, Pause, Breathe, Reflect


**Resources:**

• Michael O'Brien's Website: Michael O'Brien Shift

• Michael O'Brien on Instagram: @pausebreathereflect

• Michael O'Brien on LinkedIn: Michael O'Brien

• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

• Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠⁠⁠

• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Feb 06, 202455:36
Eric Eager | Disrupting the Analytics and Consulting Space: How Codifying Wisdom Can Help Small Business Owners

Eric Eager | Disrupting the Analytics and Consulting Space: How Codifying Wisdom Can Help Small Business Owners

About The Guest(s):

Eric Eager is a tech entrepreneur and recovering CPA. He has a background in technology and has worked with Fortune 500 companies. Eric is passionate about helping small business owners succeed and has developed a system to codify wisdom and knowledge to change the odds for business owners.


**Summary:**

Eric Eager shares his journey from being a CPA to becoming a tech entrepreneur. He discusses the challenges faced by businesses and the high failure rate among startups. Eric explains that the key to success is access to wisdom and knowledge, which can change the odds for business owners by 70%.


He talks about the importance of technology in business and how it can help streamline processes and improve efficiency. Eric also introduces his system of codifying wisdom and knowledge using data analytics and AI, which can help business owners identify strengths, weaknesses, and areas for improvement.


**Key Takeaways:**

  • Access to wisdom and knowledge can change the odds for business owners by 70%.
  • Technology can help businesses streamline processes and improve efficiency.
  • Small business owners are the real risk-takers and innovators in the business world.
  • Successful entrepreneurs follow patterns of success and can provide valuable insights and guidance.
  • Codifying wisdom and knowledge using data analytics and AI can help business owners make informed decisions and avoid common mistakes.

**Chapters:**

(0:00:00) Eric Eager discusses the reason why businesses fail.

(0:01:31) Eric Eager explains his transition from being a CPA to a tech entrepreneur.

(0:03:24) Eric Eager shares his love for technology and its potential to improve business operations.

(0:05:11) Eric Eager reflects on his experience working for big companies and the challenges they face.

(0:09:44) Eric Eager compares the rise and fall of Sears with the success of Amazon.

(0:10:18) Trevor Houston mentions Walmart's successful adaptation to online retail.

(0:11:29) Trevor Houston suggests that Blockbuster should have embraced streaming technology.

(0:12:04) Eric Eager discusses how technology has disrupted various industries.

(0:13:48) Small business owners take risks and innovate.

(0:16:47) Business owners often don't know what they don't know.

(0:18:20) Access to mentoring can change the odds of success by 70%.

(0:21:13) Successful entrepreneurs want to pay it forward.

(0:23:18) Experience gaps can be filled with mentoring.

(0:25:28) Many business books remain unread on shelves.

(0:27:40) Using data analytics and AI to codify wisdom for business owners.

(0:28:17) Identifying fundamental questions for business owners to answer.

(0:29:56) Codifying standardized models for business diagnostics.

(0:31:23) Leveraging predictive AI capabilities to identify patterns and make predictions.

(0:32:34) Using generative AI to provide solutions to deficiencies.

(0:33:58) Applying industry-specific knowledge to generate solutions.

(0:35:06) The difference between AI and wisdom in asking the right questions.

(0:36:35) The need for speed in adapting to the rapidly changing business landscape.

(0:40:17) Eric compares his company's analytics system to a modern cockpit.

(0:42:05) Eric explains how his company's pre-built models are more effective.

(0:42:36) Trevor asks about the data requirements for the system.

(0:44:28) Eric explains how his company handles sensitive information.

(0:46:16) Eric discusses his company's mission to help small business owners.

(0:53:02) Learning from other people's mistakes in life and career.

**Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠http://cpwstrategies.com⁠

Jan 22, 202455:21
Luke Lintz | From Consumer to Creator: Unlocking the Power of Social Media for Productivity

Luke Lintz | From Consumer to Creator: Unlocking the Power of Social Media for Productivity

**About The Guest(s):**
Luke Lintz is a successful entrepreneur who started his first business at the age of 16. He is the co-founder of HighKey, a company that has partnered with numerous A-list celebrities and influencers on Instagram. Luke has extensive experience in influencer and celebrity marketing and has helped brands leverage the power of social media to reach their target audience.


**Summary:**
Luke Lintz shares his insights on influencer and celebrity marketing and how it can be a game changer for brands. He explains the difference between influencer marketing and celebrity marketing, and why working with micro and macro influencers can be beneficial for businesses. Luke also discusses the importance of building a strong social media presence and shares strategies for creating engaging content on platforms like Instagram and TikTok. He emphasizes the need for businesses to take risks and highlights the pitfalls and mistakes he has encountered throughout his entrepreneurial journey. Luke also touches on the future of social media and the potential of decentralized social media platforms.


**Chapters:** (0:00:00) Luke Lint rewired his brain to work towards success. (0:01:15) Influencer marketing is powerful for attaching brands to established audiences. (0:03:03) Starting with micro influencers (50k-200k followers) can be cost-effective. (0:06:02) Working with macro influencers (200k+ followers) allows for content repurposing. (0:08:39) HighKey used massive giveaways with A-list celebrities for brand exposure. (0:11:19) Networking may work with micro and macro influencers, but not A-list celebrities. (0:12:23) Challenges with gatekeepers in the celebrity industry (0:15:27) Beware of scammers and do your due diligence (0:18:04) Instagram as a digital business card (0:19:36) TikTok's engagement and the importance of authenticity (0:21:47) Strategies for TikTok: hooks, value, and call to action (0:22:55) Formula for video content: problem, value, call to action (0:23:26) Trevor and Luke discuss creating social media content and using Chat GPT for hooks. (0:27:08) Trevor praises Luke for his success at a young age. (0:31:11) Luke advises young entrepreneurs to take risks and start working. (0:32:08) Luke shares his gambling experience and how it increased his risk tolerance. (0:33:38) Luke encourages risk-takers to dive in and start working. (0:34:01) Trevor discusses risk tolerance and college vs. starting a business. (0:35:17) Student loans are meant to trap people into the system. (0:36:17) College may not be necessary for everyone after high school. (0:38:11) Pitfalls and mistakes in building a business at a young age. (0:38:50) Mistake of assuming all products would sell like their first success. (0:40:25) Partnering with the wrong people can lead to problems. (0:41:49) Making impulsive purchases without proper financial guidance. (0:43:59) Lack of guidance and advice on purchasing a Lamborghini. (0:45:59) Focusing on specific clients working towards IPO, exit, or capital raise. (0:46:52) Helping a company go from capital raise to IPO (0:48:02) Assisting business owners with their digital presence (0:49:49) Discussion on decentralized social media and blockchain technology (0:53:07) Censorship and the impact on social media platforms (0:56:22) Importance of optimizing social media profiles before running direct ads (0:59:09) Personal experience with social media as a tool for business (0:59:41) Difference between consumers and creators (1:00:38) Social media addiction and its impact on kids (1:04:39) Podcasting as a time capsule

**Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠http://cpwstrategies.com⁠

Jan 09, 202401:06:35
Kelli Thompson | Unlocking Your Confidence: How to Close the Gap and Thrive

Kelli Thompson | Unlocking Your Confidence: How to Close the Gap and Thrive

**About The Guest(s):**
Kelli Thompson is a leadership coach and the author of the book "Closing the Confidence Gap." She has over 14 years of experience in the banking industry and has worked in sales, training, human resources, and leadership development. Kelli is passionate about helping women advocate for themselves and negotiate their worth in the workplace.


**Summary:**
Kelli Thompson discusses the importance of talking about money and how it can help women advocate for themselves in negotiations. She shares her journey from the banking industry to becoming a leadership coach and author. Kelli emphasizes the need for women to close the confidence gap and provides strategies for negotiating salaries and prices. She also highlights the importance of turning flaws into competitive advantages and shares tips for gaining clarity and taking action.


**Key Takeaways:**

  • Talking about money helps women advocate for themselves and negotiate their worth.
  • It is important to normalize doubt and take action in spite of it.
  • Turning flaws into competitive advantages can lead to success.
  • Clarity is key to gaining confidence and taking action.
  • Negotiating salaries and prices is about knowing your value and articulating it effectively.


**Quotes:**

  • "Our job is not to constantly strive to feel more confident. Our job is to get more comfortable with doubt." - Kelli Thompson
  • "Confidence is a side effect of taking action." - Kelli Thompson
  • "Clarity comes through action, not through trying to think yourself through action." - Kelli Thompson

**Chapters:** (0:00:00) Introduction to the importance of talking about money for women (0:01:01) Normalizing the process of writing a book (0:04:22) Noticing gender gaps and imposter syndrome in the workplace (0:07:33) Addressing systemic issues and providing tools for women to thrive (0:08:44) The inspiration to help others based on personal experiences (0:09:29) The importance of representation and visibility in different industries (0:10:19) Helping others navigate hurdles and save them trouble (0:10:23) The power of writing a book you needed to read (0:11:06) Women's success in the financial services industry (0:12:30) The difficulty of talking about money for women (0:13:47) Normalizing the money conversation to empower women (0:14:05) Turning flaws into a competitive advantage (0:14:45) Example of turning flaws into strength: Kelli's great-grandma (0:16:15) Self-censoring due to negative labels (0:17:24) Coaching session on turning aggression into impact motivation (0:19:00) Trevor's desired words to describe his leadership (0:20:38) Unique situations for Trevor's aggressive and motivational approach (0:23:49) Trevor Houston shares his fear of public speaking and how he overcomes it. (0:30:43) Trevor Houston asks about negotiating for better compensation. (0:44:15) Embracing reskilling in the face of AI technology (0:46:04) Overcoming resistance and finding value in challenging tasks (0:47:36) Introduction to the book "Closing the Confidence Gap" (0:52:00) The importance of clarity in gaining confidence (0:53:00) The power of knowing your goals and overcoming doubt (0:53:32) Taking action and pursuing what is worth doing (0:54:41) Taking small steps aligned with values (0:55:09) Breaking down big projects into manageable steps **Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠http://cpwstrategies.com⁠

Jan 08, 202456:35
Gino Barbaro | How to Overcome Scarcity Mindset and Embrace Abundance

Gino Barbaro | How to Overcome Scarcity Mindset and Embrace Abundance

**About The Guest(s):**

Gino Barbaro is a real estate investor, entrepreneur, and life coach. He is the co-founder of Jake & Gino, a real estate education company that helps individuals achieve financial freedom through multifamily real estate investing. Gino has a background in the restaurant industry and transitioned into real estate in 2008. He is also the host of the Jake & Gino podcast and the Movers & Shakers podcast.


**Summary:**

Gino Barbaro emphasizes the importance of understanding one's relationship with money and how it can impact financial success and happiness. He shares his personal journey from the restaurant industry to multifamily real estate investing and highlights the need for core values and systems in scaling a business. Gino also discusses the intersection of personal and business coaching and the role of personal development in achieving success.


**Key Takeaways:**

  1. Understand your relationship with money to achieve financial freedom and happiness.
  2. Core values and systems are essential for scaling a business.
  3. Personal and business coaching can help individuals achieve their goals and overcome challenges.
  4. Prioritize tasks that are important but not urgent to move the needle forward.
  5. Focus on tasks that generate revenue and align with your values and goals.


**Quotes:**

  • "Transactions pay the bills, and equity makes you rich."
  • "Money is not the goal, it's the result."
  • "Find the vehicle that fits your personality and relationship with money."
  • "Short-term pain for long-term gain."
  • "Focus on tasks that generate revenue and align with your values."


**Chapters:**

(0:00:00) Understanding your relationship with money is crucial for enjoyment.

(0:02:05) Raising a family is similar to growing a business.

(0:03:35) The restaurant industry is tough and not always profitable.

(0:04:50) Real estate should have an exit plan for success.

(0:06:25) Gino Barbaro transitioned from restaurants to multifamily real estate.

(0:07:59) Transactions pay the bills, equity makes you rich.

(0:08:59) Introduction to life coaching and empowering others

(0:09:57) Difference between life coaching and business coaching

(0:11:35) Importance of knowing what you want in life

(0:12:26) Aligning goals and objectives with personal values

(0:14:25) The challenge of knowing what you want in life

(0:15:20) The pursuit of opportunity over money

(0:16:07) The importance of understanding your relationship with money

(0:17:39) The book recommendation: "The Psychology of Money"

(0:19:08) Finding the right investment vehicle based on your personality

(0:19:09) Trevor discusses his relationship with money and scarcity mindset.

(0:19:58) Gino emphasizes the importance of rewiring mindset and challenging beliefs.

(0:21:12) Trevor shares his experience of extreme poverty and his mission to help others.

(0:22:25) Gino highlights the significance of having a why and a growth mindset.

(0:26:44) Gino recommends using value-based decision making and EOS/Traction systems.

(0:29:33) Firing an employee for the third time

(0:32:55) Start with a smaller real estate investment

(0:33:58) Determine investment criteria and goals

(0:34:34) Personal growth strategy: focus on what's important but not urgent

(0:36:12) Focus on tasks that generate revenue

(0:38:09) Set quarterly priorities and break them down into tasks

(0:40:10) Trevor and Gino discuss the importance of prioritizing tasks


**Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠http://cpwstrategies.com⁠

Jan 04, 202441:28
Nick Hutchison | The Power of the Written Word: Unlocking Your Potential Through Books

Nick Hutchison | The Power of the Written Word: Unlocking Your Potential Through Books

**About The Guest(s):**
Nick Hutchison is the author of "Rise of the Reader" and the founder of Book Thinkers, a community of nonfiction book lovers. He is passionate about personal development and helping others get the most out of their reading experiences.


**Summary:**
Nick Hutchison shares his journey of personal development and how it led him to become an avid reader and author. He emphasizes the importance of setting goals for each book and being intentional with reading time. Nick also discusses the power of implementation and taking action on the knowledge gained from books. He provides strategies for selecting the right books that align with personal goals and interests. Nick highlights the value of podcasts in building relationships and promoting books. He encourages readers to be creators rather than consumers and to consume content with intention.


**Key Takeaways:**

  • Set specific goals for each book you read using the SMART framework.
  • Separate reading and note-taking to enhance retention and implementation.
  • Choose books that solve problems or help develop specific skill sets.
  • Trust is transitive, so leverage the credibility of influential individuals to build trust with others.
  • Be intentional with content consumption and strive for a balance between education and entertainment.


**Quotes:**

  • "Action is the real measure of intelligence." - Napoleon Hill
  • "Share your goal with the book so the book can help you achieve it."
  • "Life can be easier than you think. Books condense decades of lived experience."
  • "Trust is transitive. Borrow credibility from influential individuals to build trust with others."
  • "Be a creator, not just a consumer."


**Chapters:** (0:00:00) Setting goals and sharing them with others for accountability (0:05:21) Importance of taking action and being intentional with reading (0:09:08) Reading for 15 minutes a day to complete a book per month (0:11:22) Nick explains how Book Thinkers community helps readers implement what they learn. (0:12:34) Nick shares strategies from his book "Rise of the Reader". (0:17:21) Trevor and Nick discuss the challenge of taking action after conferences. (0:18:45) Nick emphasizes the importance of sharing goals with books. (0:19:27) Trevor and Nick talk about podcasting and interviewing authors. (0:20:09) Nick shares his experience interviewing authors like Russell Brunson and Grant Cardone. (0:20:36) Nick Hutchison talks about interviewing his heroes on his podcast. (0:22:44) Nick Hutchison explains the concept of the "third door" to reach difficult-to-reach people. (0:23:56) Nick Hutchison shares his experience of persistently reaching out to Grant Cardone for an interview. (0:25:36) Trevor Houston shares his experience of reaching out to Elena Cardone for an interview. (0:28:00) Nick Hutchison and Trevor Houston discuss the power of podcasting for building relationships. (0:28:19) Nick Hutchison explains how podcasting has helped him in his book promotion. (0:30:34) Nick shares about his insecurities and how they shaped him (0:36:00) Trevor encourages being intentional and not just a consumer (0:37:20) Nick discusses the importance of action and creation (0:41:59) Tony Robbins and the impact of how he made me feel (0:43:09) Maya Angelou quote: people remember how you make them feel (0:44:16) Motivation without action is a waste of money

**Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠http://cpwstrategies.com⁠

Jan 02, 202446:14
Sonja Price | Unleashing Your Infinite Leadership Potential

Sonja Price | Unleashing Your Infinite Leadership Potential

**About The Guest(s):**
Sonja 'Dynamo' Price is a certified career coach and executive coach who helps individuals recover their cash flow and level up in their careers. With a background in leadership and organization development, Sonja has a passion for team dynamics and helping individuals find their purpose and make a meaningful impact in their work.


**Summary:**
Sonja 'Dynamo' Price shares her journey of becoming a certified career coach and executive coach. She emphasizes the importance of understanding oneself and how others perceive us in order to have more influence and impact in our careers and lives. Sonja also discusses the power of marketing oneself effectively in the job search process and offers insights on how to position oneself for success.


**Key Takeaways:**

  • Understanding oneself and how others perceive us is crucial for having influence and impact in our careers and lives.
  • Marketing oneself effectively in the job search process is essential for standing out and getting selected for top positions.
  • Taking the time to reflect and pivot in one's career can lead to new opportunities and personal growth.
  • Recognizing that setbacks and challenges can be opportunities for growth and finding one's life purpose.
  • Leaving reviews and feedback can have a significant impact on individuals and businesses, so it's important to consider the consequences of negative reviews.


**Quotes:**

  • "How do we come to know ourselves so well that then when we step out and engage with others and our teams and our communities and the world, that we can have more influence and impact because we have such an intimate understanding of who we are and how others perceive us and where our strong powerpoints are to really be able to make a difference." - Sonja 'Dynamo' Price
  • "The way you position yourself is key in the job search game. How do you market and sell yourself effectively so that they choose you as the number one candidate?" - Sonja 'Dynamo' Price
  • "Sometimes the universe has to give us a kick in the pants to help us move on to the next thing." - Sonja 'Dynamo' Price
  • "Does your work work for you? It's looking at all of these core components of your career and how important they are to you." - Sonja 'Dynamo' Price
  • "Those reviews are so helpful to bring more people into the mix. It's actually really helpful to give back to the people who give to us on a regular basis." - Sonja 'Dynamo' Price

**Chapters:** (0:00:00) Introduction: Self-awareness for Influence and Impact (0:01:24) Sonja's Journey to Career Coaching (0:05:03) Positioning and Marketing in Job Search (0:07:28) Overcoming ATS and Online Application Challenges (0:09:26) Developing a Career Roadmap (0:10:56) Embracing Opportunity in Job Loss (0:11:28) Understanding Market Pay (0:11:58) Shifting Mindset in the Job Search (0:13:20) Helping Job Seekers Move Forward (0:14:42) Overcoming Hurt and Laid-Off Mindset (0:17:48) "The Pivot Point System" and "The Infinite Leader" (0:19:13) Free Career Assessment (0:21:47) Differentiating Job, Career, and Calling (0:22:57) Living One's Life Purpose (0:23:35) Connect with Sonja and Community (0:24:11) Trevor's Journey and Impact (0:25:59) Sonja Explains the Assessment (0:26:32) Connecting with Sonja and Community (0:28:12) Promoting "Infinite Leader" on Amazon (0:28:44) Sonja's Upcoming Podcast "Infinite Leaders" (0:29:12) Trevor Praises Sonja's Podcast Skills (0:30:05) Importance of Leaving Positive Reviews (0:33:07) Negative Review Impact on Businesses (0:35:33) Discussion Before Negative Reviews (0:36:44) Promotion of Sonja's Book and Podcast (0:37:19) Sonja's Website and LinkedIn **Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠http://cpwstrategies.com⁠

Dec 30, 202337:58
Rebecca Contreras | From Lost Girl to Millionaire Entrepreneur: A Journey of Transformation

Rebecca Contreras | From Lost Girl to Millionaire Entrepreneur: A Journey of Transformation

**About The Guest(s):**
Rebecca is a successful entrepreneur, author, and speaker. She has overcome a challenging upbringing and has gone on to achieve great success in her career and personal life. Rebecca emphasizes the importance of the family unit and the role of fathers in society.


**Summary:**
Rebecca and Trevor discuss the significance of the family unit and the role of fathers in society. They highlight the power of having both parents present in a child's life and the importance of structure and strictness in raising children. Rebecca shares her personal journey of overcoming a difficult upbringing and becoming a successful entrepreneur.


**Key Takeaways:**

  • The family unit is central to the success of America, and it is essential to value fathers and their role.
  • Boys, in particular, need a male figure in their lives to provide guidance and set boundaries.
  • Structure and strictness are crucial for children's development and should not be undermined.
  • Taking responsibility for your child's upbringing is essential, as a neighborhood or community cannot replace parental involvement.


**Quotes:**

  • "The family unit is central to the success of America."
  • "A boy definitely needs a man to say, okay, we're not dealing with that. We're not going to do that today."
  • "Kids need to have structure. They weren't meant to raise themselves."
  • "A neighborhood cannot raise your child. You are responsible for your child."


**Chapters:** (0:00:00) Rebecca's Challenging Upbringing and Custody Loss
(0:03:47) A Life-Changing Decision and Quest for Purpose
(0:09:37) Entering State Government via a Welfare Program
(0:10:49) The Influence of Your Surroundings on Success
(0:13:44) Seek New Rooms If You're the Smartest
(0:14:16) Hiring for Skill and Drive
(0:16:35) From Coffee Runner to Running Things in Six Years
(0:19:24) Positive Obsession and Laser Focus
(0:20:37) Transforming from a Labeled "Loser" to Success
(0:21:06) Embracing Failures and Using Them for Success
(0:22:04) Taking Control of Your Narrative and Battling Shame
(0:22:59) Empowering Inner-City Girls Through Mentorship
(0:25:23) Overcoming Tragedy and Trauma to Progress
(0:26:31) Society's Cycle: Great Times to Weak People
(0:26:58) Personal Transformation from Weakness to Strength
(0:29:04) Navigating Bureaucracy and Corporate Politics
(0:30:44) Adapting to Different Environments for Success
(0:31:37) Making Small Changes within Your Sphere
(0:31:59) Transitioning from Government to New Opportunities
(0:32:25) Battling Impostor Syndrome in the White House
(0:34:27) Clay's Empowering Support for Rebecca
(0:38:33) Speaking Life into Others
(0:43:51) Working with Resolved Leaders in the White House
(0:44:38) Becoming the Corporate Head of HR at Treasury
(0:45:34) Transitioning to Nonprofit Work and Consulting
(0:47:03) Entrepreneurship Journey in Federal Practice
(0:48:34) Breaking the Cycle of Dysfunction
(0:50:08) The Significance of the Family Unit

**Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠http://cpwstrategies.com⁠

Dec 29, 202356:26
Melissa Walker | Revolutionizing the Hiring Process: How Hiring Managers Can Make a Difference

Melissa Walker | Revolutionizing the Hiring Process: How Hiring Managers Can Make a Difference

**About The Guest(s):**

Melissa Walker is an HR consultant and executive and professional coach with an MBA in organizational behavior. She specializes in working with teams and organizations to improve their people processes.


**Summary:**

Melissa Walker joins the show to discuss how hiring managers can make the hiring process easier for job seekers. She emphasizes the importance of hiring managers understanding that job seekers are also evaluating the company during the interview process. Melissa suggests that hiring managers should get involved in job search groups and network to find great talent. She also advises hiring managers to provide detailed information about the role they are hiring for and to give feedback to candidates, both to improve the recruitment process and to help candidates improve for future interviews.


**Key Takeaways:**

  • Hiring managers should get involved in job search groups and network to find great talent.
  • Hiring managers should provide detailed information about the role they are hiring for to recruiters.
  • Hiring managers should give feedback to candidates to help them improve and to improve the recruitment process.

**Quotes:**

  • "Hiring managers a lot of times rely on talent acquisition to help fill the positions. And what they can do to help that process is make sure they're giving talent acquisition all the details they need." - Melissa Walker
  • "If you're hiring, is that important to the company, to the success of the company? People you hire, they make a difference." - Melissa Walker

**Chapters:**

(0:00:03) Introduction to the podcast and the importance of networking (0:01:15) How the hosts connected and started the show (0:03:10) The importance of making the hiring process easier for job seekers (0:04:48) Encouraging hiring managers to network and find talent (0:06:01) Using networks like LinkedIn and social media to engage teams (0:07:04) The need for feedback from hiring managers to improve the recruitment process (0:08:27) Disparity between expectations of recruiters and hiring managers (0:08:44) Importance of providing detailed information about job roles (0:08:51) The value of giving feedback to job seekers (0:08:50) Example of a hiring manager who provides feedback to candidates (0:09:18) Suggestions for providing feedback to candidates during the hiring process (0:09:50) Request for a campaign against ghosting in the hiring process (0:10:05) Importance of prioritizing hiring and the consequences of not doing so (0:10:53) Questioning the reasons for the lengthy hiring process (0:11:38) Mention of candidates ghosting employers and recruiters (0:12:15) Discussion on candidates not showing up for interviews (0:12:28) Mention of an underground website for hiring someone to interview on your behalf (0:13:01) Shift from phone screenings to video interviews (0:13:11) Highlighting Melissa Walker's experience in hiring and recruiting (0:13:30) Conclusion and invitation to connect with Melissa Walker **Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠http://cpwstrategies.com⁠⁠


⭐5 STAR REVIEW

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Dec 28, 202314:03
Jake Kauffman | From Failure to Success: Uncovering the Path to Unlocking Your Potential

Jake Kauffman | From Failure to Success: Uncovering the Path to Unlocking Your Potential

**About The Guest(s):**
Jake Kauffman is a transformation coach and spiritual mentor. He helps individuals unlock their potential and guides them in overcoming their limiting beliefs and patterns. Jake is the author of the book "Let Love In: The Pain Stops When the Truth Starts."


**Summary:**
Jake Kauffman discusses the importance of addressing past pain and trauma in order to unlock one's full potential. He explains that our beliefs and patterns are shaped by our past experiences and that these beliefs dictate our thoughts, actions, and results. Jake emphasizes the need to confront and reconcile our pain in order to find true fulfillment and contentment. He also highlights the role of spirituality and a higher purpose in sustaining personal growth and transformation.


**Key Takeaways:**

  • Our beliefs shape our thoughts, actions, and results. If we want to change our results, we need to address our underlying beliefs.
  • Success and achievement can be addictive and driven by a fear of disappointment or a need to prove oneself.
  • True transformation requires unbecoming and unlearning, rather than simply acquiring new knowledge or skills.
  • Reconciling past pain is essential for finding peace, contentment, and fulfillment.
  • A relationship with a higher power and a higher purpose can provide sustainable fuel for personal growth and success.


**Quotes:**

  • "The pattern always reveals the problem."
  • "We suffer to get well, we lose it to find it, we give it away to keep it, we die to live."
  • "Our primary task should not be to seek after success, but to seek after and find all of the barriers within us that stand against it."
  • "Grace creates the void that grace alone can fill."
  • "We don't achieve our way to our full potential, we die our way there."


**Chapters** (0:00:00) Jake Kauffman talks about failure being the doorway to success. (0:01:31) Trevor Houston asks Jake about his journey into coaching and mentoring. (0:02:00) Jake explains how patterns reveal our deepest beliefs. (0:03:01) Jake discusses the impact of unconscious beliefs on our results. (0:04:29) Trevor shares his experience of overcompensating for feeling worthless. (0:07:33) Jake discusses the impact of excessive trauma on underachievers. (0:11:01) Jake emphasizes the importance of unbecoming and unlearning for transformation. (0:12:31) Trevor expresses his need to address past trauma for personal growth. (0:17:11) Successful entrepreneurs often struggle with unhappiness and unfulfillment. (0:20:24) Success can be an adaptation to avoid pain and insecurities. (0:23:34) Tom Brady's drive stemmed from not wanting to disappoint others. (0:26:37) Achieving success can lead to an empty feeling the next day. (0:32:22) Unexpressed flight response and signs of trauma. (0:34:24) The unconscious motivation behind conscious desires for impact. (0:36:56) The distinction between uncovering and undoing trauma. (0:39:02) The impact of childhood beliefs on adult behavior. (0:40:21) Rewiring beliefs to overcome childhood trauma. (0:46:36) Grace creates and fills the void for sustainable motivation. (0:50:09) Suffering is the price to pay for reaching full potential. (0:52:51) Book: "Let Love In" - threshold for receiving success/love. (0:53:55) Pushing away what exceeds our threshold for safety. (0:57:42) Embracing the tension of paradox and both-and conversations. (0:58:47) Responding to hate with empathy and grace. (1:02:43) Turning haters into raving fans through attention and love.


**Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: ⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠http://cpwstrategies.com⁠


⭐5 STAR REVIEW

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Dec 23, 202301:05:25
Dr. Jeremy Gartner | 90 30 10 Method for Landing Your Dream Job

Dr. Jeremy Gartner | 90 30 10 Method for Landing Your Dream Job

**About The Guest(s):**

Dr. Jeremy Gartner is the founder of Career Propulsion, a platform that helps job seekers land their dream jobs using storytelling and unconventional marketing techniques. He has developed the 90 30 10 method, a roadmap for effective networking and connecting with people to find job opportunities.

**Summary:**

Dr. Jeremy Gartner introduces the 90 30 10 method, a roadmap for effective networking and finding job opportunities. He emphasizes the importance of connecting with people using video messaging, as it has a higher response rate compared to text messages. The 90 30 10 method involves sending 90 connection requests, 30 video messages, and speaking with at least 10 people to find two referrals for job interviews. Dr. Gartner encourages job seekers to step out of their comfort zones and try new approaches to stand out in the job market.

**Key Takeaways:**

1. The 90 30 ten method involves sending 90 connection requests, 30 video messages, and speaking with at least 10 people to find two referrals for job interviews.

2. Video messages have a higher response rate (above 50%) compared to text messages (15%).

3. Job seekers should make networking about the other person and their experiences, creating a relationship where they are willing to offer help.

**Quotes:**

- "When you send a video message, the response rate is above 50%." - Dr. Jeremy Gartner

- "You have to make it about them. You cannot make it about yourself looking for a job." - Dr. Jeremy Gartner


**Chapters:**

(0:00:03) Introduction to the podcast and the importance of networking

(0:01:09) Introducing the 90 30 ten method for effective networking

(0:02:51) Explanation of the numbers in the 90 30 ten method

(0:03:56) Sending 90 connection requests that are not personalized

(0:06:32) Response rate for the 90 30 ten method using video messaging

(0:07:45) The lack of adoption of video messaging in job seeking

(0:08:17) The importance of courage and trying new methods

(0:09:32) Overview of the Career Propulsion platform and training

(0:10:50) Encouragement to try new methods and break the cycle

(0:11:18) Final thoughts on going all in and being committed

(0:11:14) Tod Stottlemyre' advice on going all in.

(0:11:37) Shift in mindset when speaking with referrals.

(0:12:21) Dr. Jeremy Gartner's website and course discount.


Get in touch with Dr. Jeremy:

👉⁠https://www.linkedin.com/in/jeremygartner/⁠

Get in touch with Trevor Houston:

👉 LinkedIn: ⁠https://www.linkedin.com/in/trevorhouston/⁠

Get to know all things Who Ya Know:

👉 ⁠https://linktr.ee/whoyaknow⁠

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com/⁠

Dec 21, 202313:47
Brian Clayton | The Secrets to Building a Successful Business

Brian Clayton | The Secrets to Building a Successful Business

About The Guest(s):
Brian Clayton is the CEO of Greenpal, an innovative platform connecting homeowners with lawn care professionals. With over ten years of experience in the industry, Brian has successfully scaled Greenpal to a nationwide platform with over 300,000 users.


Summary:
Brian Clayton, CEO of Greenpal, shares his journey from startup to nationwide success. He discusses the challenges of entrepreneurship, the importance of resilience, and the need to continuously learn and adapt in the ever-changing business world. Brian also highlights the key steps and strategies he implemented to successfully scale his business and create a customer-centric culture.


Key Takeaways:

  • Building a successful business takes time and perseverance. It took Greenpal four to five years to refine their platform and make it seamless for users.
  • Focus on one level at a time and celebrate small wins along the way. Each milestone achieved brings you closer to your ultimate goal.
  • Bootstrapping a business can be challenging, but it allows you to maintain control and focus on building a product that customers love.
  • As a founder, you get the company culture and enthusiasm you deserve. It's important to lead by example and continuously work on yourself to create a positive work environment.

Quotes:

  • "You get exactly the company culture you deserve, because it's a reflection of you." - Brian Clayton
  • "You're on level one, you need ten customers, ten credit card numbers, ten people that you're going to connect with the value you're bringing to the world." - Brian Clayton

(0:00:00) Importance of intentional leadership development

(0:02:05) Journey from startup to nationwide success

(0:04:17) Resilience and financial burden of starting a business

(0:06:53) Commitment to bootstrap and burn the boats

(0:08:38) Importance of focusing on the best idea

(0:09:38) Balancing working in the business, on the business, and on oneself

(0:10:06) Continuous learning and personal growth in entrepreneurship

(0:10:37) Movies and books evolve as we evolve as individuals

(0:11:14) Being an entrepreneur is like playing a video game

(0:12:17) Challenges and stress in the early years of entrepreneurship

(0:13:27) Focus on one level at a time in business and career

(0:16:09) Three phases of business: startup, grow up, scale up

(0:17:48) Building a team and delegating roles for scaling up

(0:20:21) Description of Greenpal as a platform for connecting with lawn care providers (0:21:22) How Greenpal works: getting quotes, comparing ratings, hiring providers (0:27:01) Utilizing technology to automate tasks and improve efficiency (0:30:00) Building a positive company culture as a founder and leader (0:34:30) Take accountability for employees and their performance. (0:35:22) People who throw stones are unhappy with their own lives. (0:36:17) Importance of continuous learning and adaptation in business. (0:37:35) Ignore sideline haters and focus on your own game. (0:39:06) Learn from successful companies and apply their strategies. (0:40:11) Copying someone's electronic infrastructure is possible but not valuable. (0:41:16) AI tools can replicate and automate certain aspects of business. (0:46:33) Trevor shares his childhood experience of mowing the lawn (0:49:04) Brian emphasizes the importance of getting in the game **Additional Resources**

👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/ ⁠⁠⁠⁠⁠⁠

👉 Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show

👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com


⭐5 STAR REVIEW

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Dec 19, 202349:57
Kimberly Shapiro​ | Don't Let Negativity Derail Your Job Search Success | Remix

Kimberly Shapiro​ | Don't Let Negativity Derail Your Job Search Success | Remix

**About The Guest(s):**

Kimberly Shapiro is the co-host of the Big Girl Pants podcast and the Director of Business Development at Sage Search Partners. She has over 13 years of experience in recruiting and previously worked as an accounting manager for a retail jeweler.


**Summary:**

Kimberly Shapiro emphasizes the importance of maintaining a positive attitude during the job search process. She highlights that job searching can be frustrating and impact one's self-esteem and confidence. To stay positive, she recommends managing the information you consume, such as reading motivational books or listening to audiobooks. She advises avoiding negative news and relationships that bring you down. Kimberly also emphasizes the need for self-reflection and self-evaluation to determine if you would want to work with yourself. She explains that hiring managers pick up on attitude and confidence during interviews, so it's crucial to convey positivity and belief in your abilities. Kimberly shares the acronym HERO, which stands for hope, self-efficacy, resilience, and optimism, as characteristics that define a positive outlook.


**Key Takeaways:**

  • Job searching can be frustrating and impact self-esteem and confidence.
  • Manage the information you consume and focus on positivity.
  • Self-reflection is essential to determine if you would want to work with yourself.
  • Attitude and confidence are crucial during interviews.
  • Develop characteristics of hope, self-efficacy, resilience, and optimism.


**Chapters:** (0:00:00) Importance of self-reflection and being someone others want to work with (0:02:49) Tips for staying positive during a job search (0:03:46) Managing what you put in your brain and blocking negativity (0:05:39) The importance of having a positive attitude and confidence in interviews (0:07:38) The essentiality of eye contact in interviews (0:08:14) Removing negative influences, such as Facebook, during a job search (0:09:10) Helping others to feel good and receive positive energy (0:09:34) Focusing on hope, self-efficacy, resilience, and optimism for a positive outlook (0:10:28) Negative mindset of job seeker (0:11:21) Importance of resilience in job search (0:12:11) Law of averages and not giving up after rejection (0:12:42) Introduction to Big Girl Pants podcast (0:13:12) How to connect with Kimberly Shapiro (0:13:33) Contact information and Sage Search Partners


**Quotes:**

"If you met yourself on the street, would you like you? Would you want to hang out with you?"

"You've got to have boundaries. The word 'no' is a beautiful thing."

"Hope, self-efficacy, resilience, and optimism. If you focus on those things, you 100% are going to change your attitude."

"A 'no' just means you're trying. It means you're getting out there. You're throwing your hat in the ring."


Get in touch with Kimberly:

👉⁠https://www.linkedin.com/in/kimberlyshapiro/⁠

Get in touch with Trevor Houston:

👉 LinkedIn: ⁠https://www.linkedin.com/in/trevorhouston/⁠

Get to know all things Who Ya Know:

👉 ⁠https://linktr.ee/whoyaknow⁠

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com/

Dec 14, 202314:13
Adriel Lubarsky | The Power of Cold Outreach & Standing Out From The Crowd | Remix

Adriel Lubarsky | The Power of Cold Outreach & Standing Out From The Crowd | Remix

**About The Guest(s):**

Adriel Lubarsky is the founder of Riveter, a platform that provides resources and support for unemployed individuals. After experiencing unemployment himself, Adriel wanted to create a platform that would help people live a better life while unemployed and save money on essential resources.


Riveter offers discounts on wellness, education, and other resources, as well as an interview prep tool to help job seekers make the most of their opportunities.


**Summary:**

Adriel Lubarsky, the founder of Riveter, shares his journey of starting the company after experiencing unemployment himself. He discusses the challenges of standing out in a crowded market and the importance of creating a community where job seekers can be vulnerable and support each other. Adriel also introduces Riveter's interview prep tool, which allows users to browse how others have answered interview questions and practice their own answers with feedback from the community.


**Key Takeaways:**

  • Riveter offers discounts on wellness, education, and other resources to help unemployed individuals live a better life.
  • The interview prep tool on Riveter allows users to browse how others have answered interview questions and practice their own answers with feedback from the community.
  • Job seekers are some of the most generous, giving, and intelligent individuals, and creating a community where they can connect and support each other is crucial.


**Chapters:**

(0:00:00) Introduction to the interview prep tool

(0:02:12) Adriel's journey of starting Riveter

(0:03:28) Overcoming challenges and making the most of opportunities

(0:05:26) Details about the interview prep tool

(0:07:09) Building a community at Riveter

(0:08:45) Creating an environment for vulnerability and support

(0:09:28) The similarities between being a job seeker and an entrepreneur

(0:10:04) Adriel emphasizes that job seekers are members, not just users

(0:11:20) The job seeker community is generous, giving, and curious

(0:11:54) Adriel shares how to connect with his community online

(0:12:32) Each one reach one - the power of helping others

(0:13:05) Adriel shares his story of getting a big meeting through cold outreach

(0:14:24) Tips on creating catchy and effective cold outreach emails

(0:15:58) Different is better than better - stand out in your job search

(0:16:06) Get out of your comfort zone and take risks

(0:16:17) Adriel's mission is supported, and plans to connect offline

(0:16:31) Trevor Houston signs off, thanking for listening to the podcast


**Additional Resources**

👉 FREE LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠⁠

👉 FREE Career Transition Summit: ⁠⁠⁠⁠⁠⁠⁠⁠https://event.webinarjam.com/register/67/04404igv⁠⁠⁠⁠⁠⁠⁠⁠

👉Adriel:⁠ ⁠https://www.linkedin.com/in/alubarsky2/⁠

👉Trevor Houston: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/trevorhouston/⁠⁠⁠⁠⁠⁠⁠

👉All things Who Ya Know: ⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/whoyaknow⁠⁠⁠⁠⁠⁠⁠

💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com/


⭐5 STAR REVIEW

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Dec 07, 202316:50
Adam Knihtila | Overcoming Financial Anxiety in the Job Search Process | Remix

Adam Knihtila | Overcoming Financial Anxiety in the Job Search Process | Remix

**About The Guest(s):**

Adam Knihtila is a virtual CFO who specializes in helping medical practices improve their financial strategies. He works with doctors, dentists, orthodontists, physical therapists, and chiropractors to help them make more money, pay less in taxes, and invest for the future.

**Summary:*​*

In this episode, Trevor Houston interviews Adam Knihtila, a virtual CFO who works with medical practices to improve their financial strategies. Adam discusses the challenges faced by medical practices during the COVID-19 pandemic, such as closures and additional safety protocols. He also emphasizes the importance of budgeting and negotiating job offers, including benefits and professional development opportunities. Adam shares his own journey from owning an accounting firm to becoming a virtual CFO and offers advice for job seekers and entrepreneurs.

**Key Takeaways:**

- Job seekers should negotiate not only their salary but also benefits and professional development opportunities.

- It is important for job seekers to set a budget and manage their finances during the job search process.

- Building relationships with creditors and maintaining open communication can help job seekers manage their financial obligations during unemployment.

- Fractional work, such as virtual CFO services, can be beneficial for businesses that do not require a full-time CFO.

- Entrepreneurship may be a better fit for individuals who prefer flexibility and autonomy over a corporate job.

**Chapters:**

​(0:00:00) Financial anxiety and fear in job search

(0:01:46) Adam's virtual CFO services for medical practices

(0:02:40) Challenges of practices closing and finding new revenue

(0:04:49) Relating finances to job seekers and negotiation tips

(0:07:28) Financial anxiety and fear in job search

(0:09:18) Importance of seeking professional guidance and coaching

(0:11:36) Fractional work opportunities in various industries

(0:13:17) Advice to 18-year-old self: pursue entrepreneurship

(0:14:21) Transition from corporate world to owning own business

(0:16:43) Connect with Adam on LinkedIn and his website

**Additional Resources**

👉 FREE LinkedIn e-book: ⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠

👉 FREE Career Transition Summit: ⁠⁠⁠⁠⁠⁠https://event.webinarjam.com/register/67/04404igv⁠⁠⁠⁠⁠⁠

👉Adam Knihtila:⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/in/adamknihtila/

👉Trevor Houston: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/trevorhouston/⁠⁠⁠⁠⁠

👉All things Who Ya Know: ⁠⁠⁠⁠⁠https://linktr.ee/whoyaknow⁠⁠⁠⁠⁠

💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠⁠⁠⁠⁠⁠⁠⁠https://www.ClearPathWealthStrategies.com⁠⁠⁠⁠⁠⁠⁠⁠


⭐5 STAR REVIEW

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Nov 30, 202318:08
Billy Samoa Saleebey | The Power of Networking | Remix

Billy Samoa Saleebey | The Power of Networking | Remix

**About The Guest(s)**

Billy Samoa Saleebey is the president and founder of Insight Media, a company specializing in podcasting and digital media. He is also the host of the "For the Love" podcast and "Inside Out," where he interviews New York Times bestselling authors, CEOs, founders, professional athletes, and thought leaders to explore how moments of insight have propelled their lives and careers.


**Summary**

Billy Samoa Saleebey, president and founder of Insight Media, joins the show to discuss the importance of leveraging who you know in your career and personal life. He shares his own journey, highlighting the value of focusing on what you have done rather than just your resume. Billy emphasizes the significance of creating exceptional experiences for others and the power of networking and connecting with people who appreciate your talents and achievements. He also provides insights on how to leverage Clubhouse, the new social media platform, to network and build connections.


**Key Takeaways**

  • Focusing on what you have done rather than your resume can help you stand out in the corporate world.
  • Building exceptional experiences for others can create a lasting impact and open doors for career opportunities.
  • Networking and connecting with people who appreciate your talents and achievements can lead to career advancement.
  • Clubhouse is a powerful platform for networking and building connections, especially for job seekers.
  • Introducing people to one another and being a connector can help you build a strong network and gain visibility.


**Chapters** (0:00:03) Introduction to the podcast and its purpose (0:01:20) Billy's background and how he got into corporate (0:04:38) Discussion on starting a podcast as a job seeker (0:06:54) Billy's motivation and drive to create impactful experiences (0:08:55) The story behind Billy's middle name, Samoa (0:09:37) Leveraging Clubhouse for podcasting and networking (0:11:49) Tips for leveraging Clubhouse for podcasting and networking (0:13:27) Connecting the podcast to LinkedIn events and Judy Fox's approach (0:14:27) Ways to connect with Billy online (0:15:14) Importance of "who you know" in achieving success

**Additional Resources**

👉 FREE LinkedIn e-book: ⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠

👉 FREE Career Transition Summit: ⁠⁠⁠⁠https://event.webinarjam.com/register/67/04404igv⁠⁠⁠⁠

👉Billy Samoa Saleebey:⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/billysamoa/⁠

👉Trevor Houston: ⁠⁠⁠https://www.linkedin.com/in/trevorhouston/⁠⁠⁠

👉All things Who Ya Know: ⁠⁠⁠https://linktr.ee/whoyaknow⁠⁠⁠

💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠⁠⁠⁠⁠⁠https://www.ClearPathWealthStrategies.com⁠⁠⁠⁠⁠⁠


⭐5 STAR REVIEW

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#whoyaknow #podcast

Nov 23, 202317:30
Daniel Frey | Overcoming Obstacles: From Surviving to Thriving | Remix

Daniel Frey | Overcoming Obstacles: From Surviving to Thriving | Remix

**About The Guest(s)**

Daniel Frey is a retired firefighter and the co-founder of Fieldmed, a software company that offers community health software, telemedicine, and EMS software. He has overcome numerous obstacles in his life, including homelessness, PTSD, divorce, and cancer. Through his experiences, he has developed a strong sense of resilience and a passion for helping others.


**Summary**

Daniel Frey, a retired firefighter and co-founder of Fieldmed, shares his inspiring story of overcoming obstacles and going from surviving to thriving. He discusses his experiences with homelessness, PTSD, divorce, and cancer, and how he found strength and purpose through serving others. Daniel also talks about the importance of reinventing oneself and seeking help from others. He emphasizes the power of faith and prayer in navigating life's challenges.


**Key Takeaways**

  • Daniel's journey from homelessness to becoming a firefighter and co-founder of Fieldmed.
  • The challenges he faced with PTSD, divorce, and cancer, and how he found strength through serving others.
  • The importance of reinventing oneself and seeking help from others.
  • The power of faith and prayer in overcoming obstacles and finding purpose.


**Chapters** (0:00:03) Introduction to the podcast and guest, Daniel Fry (0:01:41) Daniel's backstory: homelessness, military service, and career as a firefighter (0:03:51) Daniel's struggle with PTSD and the challenges he faces (0:08:49) Daniel's financial struggles, including divorce, cancer, and repossession (0:10:27) Overcoming the low points with the support of friends and faith (0:15:25) Daniel's journey to starting Fieldmed, a community health software company (0:18:19) Taking action and building a team despite lack of software development knowledge (0:20:26) Partnering with investors and creating software to revolutionize the medical industry (0:24:53) Fieldmed's features and the impact it has on patient care (0:25:40) Encouragement to never give up and trust in God's plan


**Additional Resources**

👉 FREE LinkedIn Optim. e-book: ⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠

👉 FREE Career Transition Summit: ⁠⁠https://event.webinarjam.com/register/67/04404igv⁠⁠

Daniel Frey:👉⁠https://www.linkedin.com/in/danielfreyfieldmed/⁠

Trevor Houston:👉 ⁠https://www.linkedin.com/in/trevorhouston/⁠

All things Who Ya Know:👉 ⁠https://linktr.ee/whoyaknow⁠

💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠⁠⁠⁠https://www.ClearPathWealthStrategies.com⁠⁠⁠⁠


⭐5 STAR REVIEW

Listen, rate, and subscribe!

#whoyaknow #podcast

Nov 23, 202327:37
Dawn Westmoreland | Creating Safe and Respectful Work Environments | Remix

Dawn Westmoreland | Creating Safe and Respectful Work Environments | Remix

**About The Guest(s)**

Dawn Westmoreland is an HR consultant, speaker, life coach, podcaster, and author. She is passionate about empowering the workforce to be more productive and engaged. Dawn has a background in HR and is a retired Air Force veteran with 20 years of service. She became a whistleblower after speaking up about illegal hiring practices in a federal agency and experienced retaliation as a result. This led her to settle with the agency and refuse to sign a nondisclosure agreement so she could help others create safe and respectful work environments.


**Summary**

Dawn Westmoreland shares her journey of becoming a whistleblower and the challenges she faced as a result. She emphasizes the importance of creating safe and respectful work environments and offers advice for job seekers and leaders. Dawn highlights the need for research and observation when considering a job, as well as the importance of addressing workplace issues immediately. She also discusses the role of documentation and training in mitigating the risk of bullying and discrimination. Dawn encourages leaders to walk the talk and seek outside consultants when necessary.


**Key Takeaways**

  • Research and observe the workplace culture before accepting a job to ensure a safe and respectful environment.
  • Address workplace issues, such as bullying and discrimination, immediately and document them thoroughly.
  • Continuous training and consulting are more effective than online training in creating a respectful work environment.
  • Leaders should be proactive in mitigating the risk of workplace issues and seek outside consultants when needed.


**Chapters** (0:00:03) Introduction to the podcast and guest, Dawn Westmoreland (0:01:06) Dawn's backstory as a whistleblower and her mission for safe and respectful work environments (0:03:15) Discussion on industries that may need improvement in terms of workplace culture (0:06:57) Advice for job seekers on identifying toxic work environments during the interview process (0:09:01) Challenges faced by leaders in identifying and addressing workplace bullying and discrimination (0:10:06) Strategies for leaders to create a safe and respectful work environment (0:11:48) Importance of continuous training and consulting to mitigate workplace issues (0:12:03) Conclusion and closing remarks from the host

**Additional Resources**

👉 FREE LinkedIn Optim. e-book: ⁠https://online.flippingbook.com/view/714118097/⁠

👉 FREE Career Transition Summit: ⁠https://event.webinarjam.com/register/67/04404igv⁠

💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠⁠https://www.ClearPathWealthStrategies.com⁠⁠


⭐5 STAR REVIEW

Listen, rate, and subscribe!


#whoyaknow #podcast #careers

Nov 16, 202312:36
Ravi Rajani | How To Ace Virtual Presentations | Remix

Ravi Rajani | How To Ace Virtual Presentations | Remix

In today's episode, we dive into the captivating world of personal branding, where we uncover the secrets to becoming a confident speaker, delivering high-impact presentations, and building a magnetic personal brand using video.

Joining us on this enlightening journey is the remarkable Ravi Rajani, a seasoned expert in the speaking and presentation space. But his journey didn't begin there. From his humble beginnings in dance and theater to his time in investment banking and media, Ravi discovered that it's not just about what you say, but how you say it.

In this episode, we explore the importance of personal branding in the digital age, with a particular focus on leveraging the power of LinkedIn to expand your reach and connect with influential individuals. We uncover the significance of creating consistent content that showcases your expertise and values, not only for job seekers but for anyone seeking to make a lasting impression.


Main Topics:

  • (00:00:47) Ravi's journey from dance and theater to becoming a speaking and presentation expert
  • (00:03:41) The power of personal branding and how LinkedIn plays a significant role
  • (00:05:05) Tips for maintaining eye contact and connection in virtual presentations
  • (00:06:24) Building audience engagement through the chat function in Zoom presentations
  • (00:08:00) The importance of energy and audience reaction in virtual presentations

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!!

Additional Resources:


Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com

Nov 09, 202310:25
Judi Fox | Cultivating Connections and LinkedIn Success | Remix

Judi Fox | Cultivating Connections and LinkedIn Success | Remix

Judy Fox is a LinkedIn guru and expert with over 18 years of experience in business development and sales. She developed the LinkedIn Business Accelerator Method and has made over 200 clients #FoxRockstar on LinkedIn. Judy has been featured in Inc. Magazine, CEO Magazine, Vid Summit, Video Marketing World, People of Video, and Top 100 Marketing Podcasts.

Overview:

In this episode of The Who You Know Show Podcast, Trevor Houston interviews Judy Fox on how she became a LinkedIn expert, the importance of networking, and how to leverage LinkedIn for business growth.


Timestamped Chapter Summary:

(00:00:00) Introduction of Judy Fox and her career journey

(00:00:22) The importance of networking and being connected to the right people

(00:02:28) How Judy became a LinkedIn expert

(00:03:00) The benefits of LinkedIn for job seekers

(00:04:21) How to network on LinkedIn

(00:06:32) The importance of having a strong LinkedIn profile

(00:09:07) How to use LinkedIn for business growth

(00:12:10) The power of video on LinkedIn

(00:14:47) How to create engaging content on LinkedIn

(00:17:25) Judy's LinkedIn Business Accelerator Method

(00:20:56) The importance of being authentic on LinkedIn

(00:22:51) The impact of COVID-19 on LinkedIn and networking

(00:25:47) Tips for networking during a pandemic

(00:28:05) The future of LinkedIn and social media

(00:27:54) The importance of understanding why people share your content

(00:29:00) Judy's four-week one-on-one fast track program

(00:29:44) How to connect with Judy


Quotable Phrases:

"The only way to stand out now is to be connected to the right people." (00:00:22)

"Your LinkedIn profile is your online resume." (00:06:32)

"Authenticity is the key to success on LinkedIn." (00:20:56)

"Networking is about building relationships, not just collecting contacts." (00:25:47)

"Treat your LinkedIn profile like a billboard and think about what you would put on it to sell yourself." (00:18:53)

"Reaching a point where you understand why people share another person's post is extremely powerful knowledge." (00:27:54)

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!!

Get in touch with Judi:👉 ⁠https://www.linkedin.com/in/judiwfox/⁠

Get in touch with Trevor Houston:👉 ⁠https://www.linkedin.com/in/trevorhouston/⁠

Get to know all things Who Ya Know:👉 ⁠https://linktr.ee/whoyaknow⁠


Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com

Nov 02, 202331:01
Jen Gottlieb | Visualization and Action: How to Manifest Your Dreams

Jen Gottlieb | Visualization and Action: How to Manifest Your Dreams

Jen Gottlieb is an extraordinary entrepreneur, international speaker, and co-founder of Super Connector Media. She has a background in Broadway acting and has transitioned into a powerhouse businesswoman. Jen is known for her unwavering commitment to helping others be seen as their authentic and confident selves. ​ **Summary:** Jen Gottlieb shares her journey from Broadway actress to successful entrepreneur and the importance of being seen for who you truly are. She emphasizes the need to overcome self-doubt and embrace your uniqueness in order to build a successful brand. Jen also discusses the concept of the confidence continuum and how consistently taking action can build confidence over time. She highlights the power of networking and building an engaged community around your business or brand. **Chapters** (0:00:00) Jen Gottlieb's approach to fear and confidence (0:02:00) Introduction to Jen Gottlieb and her book "Be Seen" (0:04:20) The importance of seeing yourself before being seen by others (0:06:11) Trevor's experience with imposter syndrome (0:07:19) Jen's journey as a Broadway actress and its impact on her business (0:09:13) Jen's role in The Wedding Singer and her rebellious nature (0:11:38) Perseverance and consistency lead to achieving what you want (0:12:51) Embracing the role of an understudy and learning from others (0:14:41) Reframing perception and finding opportunity in setbacks (0:17:33) Overcoming pressure to conform and embracing authenticity (0:19:06) Choosing to be true to oneself and attracting the right opportunities (0:19:56) Being recognized and sought after for one's unique style (0:20:11) Pushing boundaries and living in one's authentic truth (0:20:26) Carving out one's identity and brand in a crowded market (0:20:58) Trevor Houston talks about being different in financial services (0:21:35) Jen Gottlieb explains how to build consistent confidence (0:23:33) Confidence is built by consistently taking action and sticking with commitments (0:25:10) Trevor Houston shares a personal story about overcoming his fear of public speaking (0:28:45) Jen Gottlieb emphasizes that it's okay to feel fear and insecurity (0:29:13) Jen Gottlieb talks about her book on being seen and the fear she experiences (0:30:44) Building an engaging community involves consistently taking action and building trust (0:31:06) Jen Gottlieb suggests AI may one day provide that support (0:33:04) Importance of personal communication and unscalable activities (0:38:29) Handling unexpected challenges with grace and positivity (0:39:50) Making the most of a change in the event lineup (0:40:20) Balancing motivation with actionable takeaways at conferences (0:41:52) Jen introduces Gabrielle Lyon, a New York Times bestselling author. (0:43:17) Jen emphasizes the importance of supportive friendships and networking. (0:44:38) Trevor shares his top 50 podcast guest wish list. (0:48:54) Jen's story demonstrates the power of visualization and action. (0:49:05) Jen's book will be released on October 31 with bonus extras. **Additional Resources** 👉 'Be Seen' by Jen Gottleib: https://www.amazon.com/BE-SEEN-Voice-... 👉 FREE LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/... 👉 FREE Career Transition Summit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://event.webinarjam.com/register... 👉Trevor Houston: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/trevorhou... 👉All things Who Ya Know: ⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/whoyaknow⁠⁠⁠⁠⁠⁠⁠⁠ 💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ClearPathWealthStrategies...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⭐5 STAR REVIEW Listen, rate, and subscribe! #whoyaknow #podcast

Oct 30, 202350:34
Danelle Delgado | The Millionaire Maker | Remix

Danelle Delgado | The Millionaire Maker | Remix

In this episode, we invite Danelle Delgado. She is a single mom of 3, and a survivor who went from broke and broken to multi-millionaire making a global impact in just a few years. She is known as the “millionaire maker”, guiding the masses to build million-dollar businesses online and off. She is also the best-selling author of “I choose joy” and one the most sought-after female speakers on marketing, sales, online business strategy, communication, and personal development in the world.


What you will learn:

- How did Danelle meet Glenn Lundy

- Danelle’s story of survival and her gift

- Her career before she became a world changer

- Obstacles that Danelle had to overcome in her journey

- How to get over the victim mentality

- How failure prepares you for your next obstacle

- What is Danelle’s ‘Why?’

- Danelle’s greatest accomplishment so far

- Her goals and what’s next for her

- People who changed Danelle’s life

- What kept Danelle motivated to help people


Mic Drop Moments:

🎤 Danelle at (04:00) - I was like don’t get confused about who is the most important person in the room right now. You put this all together. We are all here for you.

🎤 Danelle at (05:50)- When you let him be the light, he gets to use them and it will blow your mind, you know where he takes him.

🎤 Danelle at (11:40) - All pain is the opportunity for growth.

🎤 Danelle at (15:22) - If we could just train our brain to say, “I’m the lucky one who woke up today, let's go get this,” life takes on different forms.

🎤 Danelle at (19:12)- The moment I got addicted to my impact, everything changed.

🎤 Trevor at (21:20) - Her response was, “I’m here to serve.”

🎤 Meg at (25:58) - You are our first guest to make me cry, like legit, made me tear up.

🎤 Danelle at (28:38) - Who do you need to offer great to?  Sometimes, it's just yourself.


If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!


Contact Danelle👉 https://www.linkedin.com/in/danelle-delgado-1701ab8b

Get in touch with Trevor Houston:👉 https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:👉 https://linktr.ee/whoyaknow


Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com

Oct 26, 202329:59
Michael Scovel | Recruiting within the Financial Services Industry | Remix

Michael Scovel | Recruiting within the Financial Services Industry | Remix

In this episode, we invite Michael Scovel. Michael is the ​Managing Partner for the Dallas General Office of New York Life. Mike's objective is the continued dedication to hiring and developing capable men and women from all backgrounds who can provide effective and innovative solutions for the problems people and businesses face.


His expertise includes recruiting within the financial services industry, with a focus on attracting, hiring, and retaining outstanding individuals with strong business acumen and superlative organisational, analytical, and strategic problem-solving skills.


What you will learn:


- The beginning of Michael’s career

- Michaell’s experience of getting started at an early age

- What was Michael’s ‘Why’

- Michael’s source of motivation

- The journey to a career in finance

- Why Michael chose the management route

- What’s unique to New York Life

- The impact of Covid on the Financial Services Industry


If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!


Get in touch with Michael:👉 ⁠https://www.linkedin.com/in/mikescovel⁠


Get in touch with Trevor Houston:👉 ⁠https://www.linkedin.com/in/trevorhouston⁠


Get to know all things Who Ya Know:👉 ⁠https://linktr.ee/whoyaknow⁠


Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com

Oct 19, 202336:13
Lauren Grant | The Franchise Connectors | Remix

Lauren Grant | The Franchise Connectors | Remix

In this episode, we invite Lauren Grant. Lauren helps individuals that want to get into business ownership, but don't know where to start. She learns about her client’s backgrounds, skill sets, lifestyles, and financial goals in assessing if business ownership is right for them. She then guides her clients through a process to identify and vet franchises to match their needs and business goals.


What you will learn:

- Lauren with entrepreneurs at Coach’s Corner

- Who would be a good fit for a franchise

- Finance options for franchises

- Skills required for the functioning of a franchise

- Popularity of franchise businesses as per locations

- What’s an FDD

- Rethinking your career

- Layoffs and corporate America

- Working for yourself

- How to connect with The Franchise Connectors


Mic Drop Moments:

🎤 Lauren at (10:26) - They are tired of putting their 40, 50, 60, and 70 hours a week for somebody else. They realize why not put that time for myself.


If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!


Get in touch with Lauren:👉 ⁠https://www.linkedin.com/in/lauren-grant⁠

Get in touch with Trevor Houston:👉⁠https://www.linkedin.com/in/trevorhouston⁠

Get to know all things Who Ya Know:👉 ⁠https://linktr.ee/whoyaknow⁠


Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com

Oct 12, 202316:36
Todd Stottlemyre | Hate, guilt and the journey to success

Todd Stottlemyre | Hate, guilt and the journey to success

**About The Guest(s):** Todd Stottlemyre is a former Major League Baseball pitcher and three-time World Series champion. He played for teams such as the Toronto Blue Jays and the Arizona Diamondbacks. Stottlemyre is also a motivational speaker and author, sharing his experiences and lessons on overcoming adversity and achieving success. ​ **Summary:** Todd Stottlemyre shares his personal journey of overcoming hate, guilt, and unforgiveness to become the best version of himself. He talks about the tragic loss of his younger brother and the emotional burden he carried for years. Stottlemyre emphasizes the importance of forgiveness and letting go of self-blame. He also discusses the multivitamin to success, which involves pushing oneself to failure on a daily basis and embracing failure as a learning opportunity. Stottlemyre encourages listeners to have grit and persevere through setbacks, reminding them that they are closer to their goals than they think. ​ **Key Takeaways:** - Hate and guilt can hold us back from being the best version of ourselves. Forgiveness and letting go are essential for personal growth. - Failure is necessary for success. Embrace failure as a learning opportunity and push yourself to failure on a daily basis. - When you feel like giving up, you are often closer to your goals than you realize. Keep pushing forward and believe in your vision. ​ **Quotes:** - "If you're not failing, then you don't even know what success looks like." - "Your failures become your greatest coaches and teachers of what you need to do in order to improve." - "It doesn't matter where you are if you know where you're going." - "Generally speaking, you're as close to your goals as you've ever been when you feel like giving up." **Chapters:** [0:00:00] Todd Stottlemyre's struggle with hate and guilt [0:03:05] Todd's guilt over his brother's death [0:04:42] Seeking help and finding perspective [0:05:33] The seven-day challenge to not respond or react [0:07:43] There is a better way to overcome darkness [0:08:15] Sacrifices and struggles on the path to success [0:09:13] Rejection and job seekers' mindset [0:09:26] Being receptive to help and guidance [0:10:08] The multivitamin to success: pushing oneself to failure [0:10:53] Todd Stottlemyre talks about the importance of failure for success. [0:12:25] Trevor Houston discusses the fear of failure and the importance of winning. [0:13:52] Mark Elder asks about the role of grit in achieving goals. [0:14:44] Todd Stottlemyre shares his experience of failure and resilience in baseball. [0:17:14] Todd Stottlemyre emphasizes the importance of having a vision and pushing through setbacks. [0:19:28] Trevor Houston highlights the power of networking and connecting with like-minded individuals. [0:20:59] Todd Stottlemyre mentions his recent conversation with Danelle Delgado. [0:21:20] Todd Stottlemyre shares Danelle Delgado's positive mindset and focus on serving others. [0:21:26] Trevor Houston expresses gratitude to Todd Stottlemyre for his inspiring words. [0:21:20] Trevor thanks Todd for his contribution to the show [0:21:26] Foster appreciates Todd's insights [0:21:29] Trevor invites Todd to return as a guest **Additional Resources** 👉 FREE LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 FREE Career Transition Summit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://event.webinarjam.com/register/67/04404igv⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉Adriel:⁠⁠ ⁠https://www.linkedin.com/in/alubarsky2/⁠⁠ 👉Trevor Houston: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/trevorhouston/⁠⁠⁠⁠⁠⁠⁠⁠ 👉All things Who Ya Know: ⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/whoyaknow⁠⁠⁠⁠⁠⁠⁠⁠ 💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ClearPathWealthStrategies.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⭐5 STAR REVIEW Listen, rate, and subscribe! #whoyaknow #podcast

Oct 10, 202322:17
Fanny Dunagan | Finding Authenticity and Personal Growth Through Video Content Creation

Fanny Dunagan | Finding Authenticity and Personal Growth Through Video Content Creation

About The Guest(s):

Fanny Dunagan is a highly respected speaker, educator, and content creator. She has a background in technology consulting and is passionate about helping tech leaders create a lasting legacy. Fanny is known for her nurturing and supportive approach, and she believes in the power of video content to make a difference in people's lives.

Summary:

Fanny Dunagan shares her personal journey of overcoming the need for achievement and finding self-acceptance. Through content creation, Fanny discovered her true voice and learned to be authentic. She emphasizes the importance of surrounding yourself with like-minded individuals who can push you to grow. Fanny also discusses the power of setting intentions and creating a positive experience for others. She announces her new video podcast, "Tech Legacies," where she will highlight tech leaders and their journeys to inspire the next generation.

Key Takeaways:

  • Overcoming the need for achievement and finding self-acceptance is a constant journey.
  • Content creation can help you discover your true voice and be authentic.
  • Surrounding yourself with like-minded individuals can push you to grow.
  • Setting intentions and creating a positive experience can transform your interactions.
  • Fanny announces her new video podcast, "Tech Legacies," to inspire the next generation of tech leaders.

**Chapters:**

(0:00:00) Fanny Dunagan discusses her upbringing and the pressure to achieve

(0:02:27) Trevor Houston and Fanny Dunagan discuss their collaboration plans

(0:04:37) Fanny Dunagan shares her method for shutting off her mind

(0:05:43) Fanny Dunagan explains how her childhood influenced her need for achievement

(0:07:57) Fanny Dunagan reveals that she found herself through content creation

(0:09:03) Trevor Houston shares his experience of finding authenticity through video

(0:09:52) Trevor Houston and Fanny Dunagan discuss thinking and talking in the car

(0:10:42) Fanny Dunagan offers a trick for processing problems

(0:11:09) End of the conversation

(0:11:09) Setting intentions for creating a positive experience in presentations

(0:13:08) Fanny's nurturing approach to make people feel loved and appreciated

(0:13:41) Fanny's desire to give others what she wanted growing up

(0:15:02) Trevor's passion to help job seekers based on his own experiences

(0:15:11) The beauty of seeing someone transform

(0:16:49) Fanny's plan to hire someone and let go of control

(0:18:45) The cost and potential benefits of hiring someone

(0:19:58) Fanny's cautiousness but confidence in the person she wants to hire

(0:21:01) The power of commitment and speaking goals out loud

(0:21:25) Manifesting success and overcoming financial obstacles

(0:22:49) Trevor's goal to solve marketing challenges in financial services

(0:25:00) Selling templates and leveraging community to help others

(0:26:36) Importance of building trust and being top of mind

(0:29:36) Building attention to drive business success

(0:30:05) Best known beats best in business

(0:31:38) Fanny announces her new video podcast called Tech Legacies

(0:33:34) Trevor talks about the official sponsor for Tech Legacies

(0:35:07) Fanny declares her intention to make a tech legacy


**Additional Resources**

👉 FREE LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠⁠

👉 FREE Career Transition Summit: ⁠⁠⁠⁠⁠⁠⁠⁠https://event.webinarjam.com/register/67/04404igv⁠⁠⁠⁠⁠⁠⁠⁠

👉Adriel:⁠ ⁠https://www.linkedin.com/in/alubarsky2/⁠

👉Trevor Houston: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/trevorhouston/⁠⁠⁠⁠⁠⁠⁠

👉All things Who Ya Know: ⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/whoyaknow⁠⁠⁠⁠⁠⁠⁠

💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ClearPathWealthStrategies.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


⭐5 STAR REVIEW

Listen, rate, and subscribe!

#whoyaknow #podcast

Oct 07, 202336:16
Niki Woodall | The Job Salon | Remix

Niki Woodall | The Job Salon | Remix

In this episode, we invite Niki Woodall. Niki is a recruiter at Facebook with more than a decade of experience serving non-profits designated under the U.S. State Department, EdTech companies, start-ups, and more. 

Over the years, candidates would start to confide in her with their deepest fears and life challenges, often saying, "You're more like my coach or therapist than my recruiter."


What you will learn:

- Niki’s career journey to Facebook

- What led Niki to become a coach

- Feedback that Niki is getting for her work

- How to get Niki’s free coaching

- Niki’s unique coaching style

- The job search - dating analogy

- The 10 million dollar mindset

- Niki’s course: The Job Salon

- The biggest mistakes job seekers are making

- How fear limits your true potential

- Niki’s outlook for a job search in 2021


Mic Drop Moments:

🎤 Niki at (04:04) - It’s helping women, and now it’s helping men as well to take their power back.

🎤 Niki at (04:52) - Taking back your power is the biggest peace for all these Covid job seekers.

🎤 Niki at (05:42) - You’re not actually in a job search, you’re here to restore your life.

🎤 Niki at (14:10) - You’re not alone. God is always with you.


If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!


Get in touch with Niki:👉 https://www.linkedin.com/in/nikiwoodall/

Get in touch with Trevor Houston:👉 https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:👉 https://linktr.ee/whoyaknow


Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com

Oct 05, 202319:52
Callie Miller | High Profile Staffing | Remix

Callie Miller | High Profile Staffing | Remix

In this episode, we invite Callie Miller. Callie is the VP of Client Services with High Profile Staffing. High Profile is a leading staffing firm in Dallas, TX that specializes in placing administrative, accounting/finance, and human resource professionals on a contract, contract to hire, and direct hire basis.


What you will learn:


- Callie’s career journey

- A typical day in Callie’s life

- How old is High Profile Staffing Firm

- How did they adapt to remote working

- The Zoom burnout in remote working

- The biggest challenge in recruiting today

- The importance of follow-up and communication

- Personalized automation in hiring

- What sets High Profile Staffing apart from others

- The biggest mistake companies are making

- Receiving a video follow-up email

- Standing out as a job seeker

- The #WhoYaKnow Summit

- Roles that Callie is hiring for


Mic Drop Moments:


🎤 Callie at (06:05) - The lack of follow-up and communication.


🎤 Callie at (18:02) - We started kind of doing reverse, where we are actually showcasing the talent that we serve. We have got candidate profiles on our website where we sell and market to our clients that way.


If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!


Get in touch with Callie:👉 ⁠https://www.linkedin.com/in/callieamiller⁠


Get in touch with Trevor Houston:👉 ⁠https://www.linkedin.com/in/trevorhouston⁠


Get to know all things Who Ya Know:👉 ⁠https://linktr.ee/whoyaknow


Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com

Oct 03, 202320:48