Wholly Living Podcast

Strong, successful women entrepreneurs have shattered the glass ceiling and defied the odds. However, navigating personal finances can be intimidating and unnerving when you are unsure who to trust. Elke Rubach, founder of Rubach Wealth, speaks into the importance of finding a dependable financial advisor to bring financial clarity to build their businesses. Her real, honest approach to working with women entrepreneurs and business people is inspiring. Elke explains what financial advisors strive to offer their clients and answers the questions that women in business are often hesitant to ask. She explains that, as a woman in business, she strives to offer resources, cultivate trusting relationships with her women entrepreneur clients, and ultimately, “keep it human.” Elke stresses knowing and keeping your values as women and letting those values influence financial decisions. Financial planning can cause strain on women as businesspeople and seep into their personal lives, to which Elke recognizes and offers sage advice to overcome those challenges. Ultimately, Elke believes that financial planning requires a team approach, which she sheds light upon in this episode of the Wholly Living Podcast.